Skip to main content
Log in

Influence of return on investment and labor market conditions on job seekers’ preferences of employment attributes in the Indian context

  • Original Article
  • Published:
Asian Business & Management Aims and scope Submit manuscript

Abstract

Previous research has treated job seekers’ preference of employment attributes as invariant across labor market conditions. In contrast, drawing on human capital theory and labor market theory, we propose that employment attributes preferred by job seekers vary as a function of expected return on investment (high versus low return on investment) and job environment (job scarcity versus abundance). Using secondary data, we classified premier Indian business schools into one of four quadrants. We then collected primary data from 1010 job seekers about their preferences to examine, heretofore, unexamined research questions. Results reveal that return on investment (ROI) influenced job seekers’ preferences of employment attributes, such as career growth, learning opportunities and job security while job environment impacted job seekers’ preference for compensation. In addition, results indicate that the effect of job environment varies according to ROI, such that the impact of job environment varied more in high versus low ROI condition. We discuss implications for theory and practice and offer suggestions for future research.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Fig. 1
Fig. 2
Fig. 3
Fig. 4
Fig. 5

Similar content being viewed by others

Notes

  1. Department of School Education and Literacy is one of the two departments of Ministry of Human Resource Development (MHRD), Government of India and its mandate is to promote school education through various schemes and welfare programs.

  2. Department of Higher Education of MHRD, Government of India is responsible for the overall development of the basic infrastructure of higher education sector, both in terms of policy and planning.

  3. The National Sample Survey (NSS) is conducted on a regular basis by the National Sample Survey Organization (NSSO), the premier data collection agency of Government of India.

  4. 10 Lakh = 1 million; INR = Indian Rupees.

  5. USD 1 = INR 71.26 (as on February 5, 2020).

  6. All India Council for Technical Education is the statutory body and a national-level council for technical education under Department of Higher Education, MHRD.

  7. IIM Ahmedabad was ranked as top management institute in India in the National Institutional Ranking Framework (NIRF) of MHRD.

  8. for providing financial support to meritorious students to pursue higher education in India and abroad. The scheme provides certain concessions on educational loans including 0.5% concession in the interest rate to the girl students, rebate in income tax to the extent of interest paid on education loan, 1 percent interest concession if interest is serviced during the study period and subsequent moratorium period prior to the commencement of the repayment (India CSR Network 2019).

  9. Some popular management entrance exams in India are Common Admission Test (CAT), Xavier Aptitude Test (XAT) and Management Aptitude Test (MAT).

References

  • All India Council for Technical Education. (2015). National fee committee report on prescribing guidelines for charging tuition and other fees for professional courses. Ministry of Human Resource Development. Retrieved from https://www.aicte-india.org/downloads/Justice%2520B.%2520N.%2520Srikrishna%2520Committee%2520Report.pdf. Accessed January 29, 2019.

  • Barbulescu, R. (2015). The strength of many kinds of ties: Unpacking the role of social contacts across stages of the job search process. Organization Science, 26(4), 1040–1058.

    Google Scholar 

  • Becker, G. (1964). Human capital: A theoretical and empirical analysis with special reference to education. New York: Columbia University Press.

    Google Scholar 

  • Berthon, P., Ewing, M., & Hah, L. L. (2005). Captivating company: dimensions of attractiveness in employer branding. International Journal of Advertising, 24(2), 151–172.

    Google Scholar 

  • Bidwell, M., Won, S., Barbulescu, R., & Mollick, E. (2015). I used to work at Goldman Sachs! How firms benefit from organizational status in the market for human capital. Strategic Management Journal, 36, 1164–1173.

    Google Scholar 

  • Brief, A. P., & Aldag, R. (1975). Male–female differences in occupational attitudes within minority groups. Journal of Vocational Behavior, 6, 305–314.

    Google Scholar 

  • Brief, A. P., & Oliver, R. L. (1976). Male–female differences in work attitudes among retail sales managers. Journal of Applied Psychology, 61, 526–528.

    Google Scholar 

  • Cable, D. M., & Judge, T. A. (1996). Person–organization fit, job choice decisions, and organizational entry. Organizational Behavior and Human Decision Processes, 67(3), 294–311.

    Google Scholar 

  • Campbell, B., Coff, R., & Kryscynski, D. (2012). Re-thinking sustained competitive advantage from human capital. Academy of Management Review, 37(3), 376–395.

    Google Scholar 

  • Campbell, C. M., III. (1997). The determinants of dismissals, quits, and layoffs: A multinomial logit approach. Southern Economic Journal, 63, 1066–1073.

    Google Scholar 

  • Clark, K. A. (2004). The job openings and labor turnover survey: What initial data show. Monthly Labor Review, 127(11), 14–23.

    Google Scholar 

  • Defillippi, R. J., & Arthur, M. B. (1994). The boundaryless career: A competency-based perspective. Journal of Vocational Behavior, 15(4), 307–324.

    Google Scholar 

  • Deloitte Millennial Survey. (2018). Millennials Disappointed in Business, Unprepared for Industry 4.0, Deloitte Millennial Survey Report.

  • Department of Higher Education. (2016). AISHE Final Report 2015–16, Ministry of Human Resource Development. Retrieved from https://aishe.nic.in/aishe/viewDocument.action?documentId=227. Accessed January 29, 2019.

  • Department of School Education and Literacy Report. (2018). Educational statistics at a glance report. Statistics Division, Ministry of Human Resource and Development. Retrieved from https://mhrd.gov.in/sites/upload_files/mhrd/files/statistics/ESAG-2018.pdf. Accessed January 29, 2019.

  • Fleisher, B. M., Hu, Y., Li, H., & Kim, S. (2011). Economic transition, higher education and worker productivity in China. Journal of Development Economics, 94, 86–94.

    Google Scholar 

  • Froese, F. J., & Kishi, Y. (2013). Organizational attractiveness of foreign firms in Asia: Soft power matters. Asian Business & Management, 12, 281–297.

    Google Scholar 

  • Fugate, M., Kinicki, A. J., & Ashforth, B. (2004). Employability: A psycho-social construct, its dimensions, and applications. Journal of Vocational Behavior, 65(1), 14–38.

    Google Scholar 

  • Gallie, D., White, M., Cheng, Y., & Tomlinson, M. (1998). Restructuring the employment relationship. Oxford: Oxford University Press.

    Google Scholar 

  • Gerhart, B. (1990). Voluntary turnover and alternative job opportunities. Journal of Applied Psychology, 75(5), 467–476.

    Google Scholar 

  • Gomez, C. (2003). The relationship between acculturation, individualism/collectivism, and job attribute preferences for Hispanic MBAs. Journal of Management Studies, 40, 1089–1105.

    Google Scholar 

  • Gomez-Mejia, L. R. (1990). Women’s adaptation to male dominated occupations. International Journal of Manpower, 11(4), 11–16.

    Google Scholar 

  • Hair, J., Black, W., Babin, B., Anderson, R., & Tatham, R. (2014). Multivariate data analysis. Upper Saddle River, NJ: Pearson Prentice Hall.

    Google Scholar 

  • Hausknecht, J. P., & Trevor, C. O. (2011). Collective turnover at the group, unit, and organizational levels: Evidence, issues, and implications. Journal of Management, 37(1), 352–388.

    Google Scholar 

  • Heckert, T. M., Droste, H. E., Adams, P. J., Griffin, C. M., Roberts, L. L., Mueller, M. A., et al. (2002). Gender differences in anticipated salary: Role of salary estimates for others, job characteristics, career paths, and job inputs. Sex Roles, 47, 139–151.

    Google Scholar 

  • Hillebrandt, I., & Ivens, B. S. (2013). Measuring employer brands: an examination of the factor structure, scale reliability, and validity. AMA Educators’ Conference Proceeding, 24, 27–28.

    Google Scholar 

  • Huang, L., Yang, Y., & Sekiguchi, T. (2020). Attractiveness of Japanese firms to international job applicants: The effects of belongingness, uniqueness, and employment patterns. Asian Business & Management, 19, 118–144.

    Google Scholar 

  • Huberty, C. J., & Morris, J. (1989). Multivariate analysis versus multiple univariate analyses. Psychological Bulletin, 105(2), 302–308.

    Google Scholar 

  • Hulin, C. L., Roznowski, M., & Hachiya, D. (1985). Alternative opportunities and withdrawal decisions: Empirical and theoretical discrepancies and an integration. Psychological Bulletin, 97(2), 233–250.

    Google Scholar 

  • India CSR Network (2019). IBA education loan scheme to provide financial support to students. Retrieved https://indiacsr.in/iba-education-loan-scheme-to-provide-financial-support-to-students/#:~:text=New%2520Delhi%3A%2520Indian%2520Banks%2520Association, India%2520and%2520up%2520to%2520Rs. Accessed June 14, 2020.

  • Jovanovic, B. (1979). Job matching and the theory of turnover. Journal of Political Economy, 87(5), 972–990.

    Google Scholar 

  • Kaur, J., & Arora, S. (2019). Indian students’ attitude toward educational debt: scale development and validation. Quality Assurance in Education, 27(4), 361–383.

    Google Scholar 

  • Konrad, A. M., Corrigall, E., Lieb, P., & Ritchie, J. E., Jr. (2000a). Sex differences in job attribute preferences among managers and business students. Group and Organization Management, 25, 108–131.

    Google Scholar 

  • Konrad, A. M., Ritchie, J. E., Jr., Lieb, P., & Corrigall, E. (2000b). Sex differences and similarities in job attribute preferences: A meta-analysis. Psychological Bulletin, 126, 593–641.

    Google Scholar 

  • Konrad, A. M., Yang, Y., Goldberg, C., & Sullivan, S. E. (2005). Preferences for job attributes associated with work and family: A longitudinal study of career outcomes. Sex Roles, 53(5/6), 303–315.

    Google Scholar 

  • Kovacs, B., & Sharkey, A. (2014). The paradox of publicity: How awards can negatively affect the evaluation of quality. Administrative Science Quarterly, 59(1), 1–33.

    Google Scholar 

  • Kuhnen, C. M., & Oyer, P. (2012). Exploration for human capital: Theory and evidence from the MBA labor market. Munich Personal RePEc Archive Paper No. 39411.

  • Kumari, S., & Saini, G. K. (2018). Do instrumental and symbolic factors interact in influencing employer attractiveness and job pursuit intention? Career Development International, 23(4), 444–462.

    Google Scholar 

  • Lacy, W. B., Bokemeier, J. L., & Shepard, J. M. (1983). Job attribute preferences and work commitment of men and women in the United States. Personnel Psychology, 36, 315–329.

    Google Scholar 

  • Layard, R., & Psacharopoulos, G. (1974). The screening hypothesis and the returns to education. Journal of Political Economy, 82(5), 985–998.

    Google Scholar 

  • Lepak, D. P., & Snell, S. A. (1999). The human resource architecture: Toward a theory of human capital allocation and development. Academy of Management Review, 24(1), 31–48.

    Google Scholar 

  • Link, C. (1975). Graduate education, school quality, experience, student ability, and earnings. The Journal of Business, 48(4), 477–491.

    Google Scholar 

  • Ly, C. T. M., Vickers, M. H., & Fernandez, S. (2015). Master of Business Administration (MBA) student outcomes in Vietnam: Graduate student insights from a qualitative study. Education Training, 57(1), 88–107.

    Google Scholar 

  • ManpowerGroup Solutions. (2016). Below the Surface: Emerging Global Motivators and Job Search Preferences. Retrieved from https://manpowergroup.nl/wp-content/uploads/2017/11/MPGS_Below_Surface_Global_Motivators_WP_3_25_16-digital_lo_res.pdf. Accessed March 8, 2020.

  • McMahon, W., & Wagner, A. (1981). Expected returns to investment in higher education. The Journal of Human Resources, 16(2), 274–285.

    Google Scholar 

  • Molloy, J., & Barney, J. (2015). Who captures the value created with human capital? A market-based view. Academy of Management Perspectives, 29(3), 309–325.

    Google Scholar 

  • Murphy, A. J., & Collins, J. M. (2015). The relevance of diversity in the job attribute preferences of college students. College Student Journal, 200, 199–216.

    Google Scholar 

  • Ng, T. W. H., Eby, L. T., Sorensen, K. L., & Feldman, D. C. (2005). Predictors of objective and subjective career success, a meta-analysis. Personnel Psychology, 58(2), 367–408.

    Google Scholar 

  • National Sample Survey Report. (2015). Key indicators of social consumption in India education. Ministry of Statistics and Programme Implementation, National Sample Survey 71st Round.

  • Ployhart, R. E., & Moliterno, T. P. (2011). Emergence of the human capital resource: A multilevel model. Academy of Management Review, 36(1), 127–150.

    Google Scholar 

  • Powell, G. N. (1984). Effects of job attributes and recruiting practices on applicant decisions: A comparison. Personnel Psychology, 37, 721–732.

    Google Scholar 

  • Pushkar. (2017). It makes little sense to blame students for India's growing loan default problem. Retrieved https://thewire.in/education/serious-indias-student-loan-default-problem. Accessed March 8, 2018.

  • Rivera, L. A. (2011). Ivies, extracurriculars, and exclusion: Elite employers’ use of educational credentials. Research in Social Stratification and Mobility, 29(1), 71–90.

    Google Scholar 

  • Rothstein, J., & Rouse, C. E. (2011). Constrained after college: Student loans and early-career occupational choices. Journal of Public Economics, 95(1–2), 149–163.

    Google Scholar 

  • Rynes, S. L., Heneman, H. G., III, & Schwab, D. P. (1980). Individual reactions to organizational recruiting: A review. Personnel Psychology, 33, 529–540.

    Google Scholar 

  • Rynes, S. L., & Miller, H. E. (1983). Recruiter and job influences on candidates for employment. Journal of Applied Psychology, 68, 147–154.

    Google Scholar 

  • Sabnavis, M., & Bhalerao, S. (2018). Overview of the Indian education industry. Bengaluru: CARE Ratings Ltd.

    Google Scholar 

  • Saini, G. K., Gopal, A., & Kumari, N. (2015). Employer brand and job application decisions: Insights from the best employers. Management and Labour Studies, 40(1–2), 1–19.

    Google Scholar 

  • Saini, G. K., Rai, P., & Chaudhary, M. K. (2014). What do best employer surveys reveal about employer branding. Journal of Brand Management, 21(2), 95–111.

    Google Scholar 

  • Schwab, D. P. (1982). Recruiting and organizational participation. In K. M. Rowland & G. R. Ferris (Eds.), Personnel management (pp. 103–128). Boston: Allyn and Bacon.

    Google Scholar 

  • Sepoy, I. (2019). Indian economic development (p. 104). New Delhi: Sepoy Publications.

    Google Scholar 

  • Shahaida, P., Rajashekar, H., & Nargundkar, R. (2009). A conceptual model of brand-building for B-schools: an Indian perspective. International Journal of Commerce and Management, 19(1), 58–71.

    Google Scholar 

  • Sheppard, L. D. (2018). Gender differences in leadership aspirations and job and life attribute preferences among U.S. undergraduate students. Sex Roles, 79, 565–577.

    Google Scholar 

  • Singh, R., Ragins, B., & Tharenou, P. (2009). What matters most? The relative role of mentoring and career capital in career success. Journal of Vocational Behavior, 75, 56–67.

    Google Scholar 

  • Solomon, L. C. (1975). The definition of college quality and its impact on earnings. Explorations in Economic Research, NBER, 2(4), 537–587.

    Google Scholar 

  • Stark, A. (2007). Which fields pay, which fields don’t? an examination of the returns to university education in Canada. Detailed Field of Study, Department of Finance, Canada.

  • Subramanium, T.S.R. (2016). Report of the Committee for Evolution of the New Education Policy by Ministry of Human Resource Development. Retrieved from https://www.prsindia.org/sites/default/files/parliament_or_policy_pdfs/1472708840_Report%2520Summary-%2520NEP_0.pdf. Accessed January 29, 2019.

  • Sutherland, J. (2012). Job attribute preferences: Who prefers what?. Employee Relations, 34(2), 193–221.

    Google Scholar 

  • Trevor, C. O. (2001). Interactions among actual ease-of-movement determinants and job satisfaction in the prediction of voluntary turnover. Academy of Management Journal, 44(4), 621–638.

    Google Scholar 

  • Wanous, J. P. (1977). Organizational entry: Newcomers moving from outside to inside. Psychological Bulletin, 84, 601–618.

    Google Scholar 

  • Wright, P. M., Coff, R., & Moliterno, T. P. (2014). Strategic human capital: Crossing the great divide. Journal of Management, 40(2), 353–370.

    Google Scholar 

  • Zuckerman, E. W. (1999). The categorical imperative: Securities analysts and the illegitimacy discount. American Journal of Sociology, 104(5), 1398–1438.

    Google Scholar 

Download references

Acknowledgments

We thank D. Chaitanya Sudha for her help in data collection. An earlier and abbreviated version of this manuscript was presented at International Seminar on “Employment and Employability of Higher Education Graduates” February 19–20, 2019 organized by Centre for Policy Research in Higher Education (CPRHE), NIEPA, New Delhi.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to I. M. Jawahar.

Additional information

Publisher's Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Appendix

Appendix

See Table 9.

Table 9 The final sample of selected institutions used in the phase I study

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Sonu, S.K., Jawahar, I.M. & Saini, G.K. Influence of return on investment and labor market conditions on job seekers’ preferences of employment attributes in the Indian context. Asian Bus Manage 21, 286–315 (2022). https://doi.org/10.1057/s41291-020-00128-w

Download citation

  • Received:

  • Revised:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1057/s41291-020-00128-w

Keywords

Navigation