Abstract
The study examines the ontological similarity between the concept of competitor orientation and questionable intelligence-gathering efforts. Respondents from the hotel industry were surveyed with self-administered questionnaires. Exploratory factor analysis was carried out to identify the structure underlying variables of market orientation and ethical judgment on questionable intelligence-gathering efforts. The results suggest that the surveyed hotel managers are unable to distinguish the legitimate tactics of competitor orientation from the questionable practice of industrial espionage.
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Chan, P.C.L., Chan, J.H.T., Au, A.K.M. et al. Are hotel managers taught to be aggressive in intelligence gathering?. Asian J Bus Ethics 9, 417–424 (2020). https://doi.org/10.1007/s13520-020-00117-4
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DOI: https://doi.org/10.1007/s13520-020-00117-4