Geocentralization and Thainess: Analysis and instruction methodology design of the business administration curriculum in Thailand

Thailand desires to improve its economic competitiveness in the Southeast Asia-Pacific region and utilizes the World Economic Forum’s Global Competitiveness Report (GCR) on the 12 Pillars of Competitiveness to gauge this progress. The purpose of this paper is to study the outcomes for the fifth pillar on “Higher education and training” to identify the challenges to institutional management for the design and implementation of business administration programs.

The first hypothesis on causality and impact is a comparison of curricula design from published material between Thai and similar highly rated programs from the GCR using a statistical variance method. The second hypothesis is a proposed improvement model for implementation, geocentralization, analyzed using an inferential percentage differentiation.

The findings reveal a marked misalignment in relevant vs irrelevant curriculum design, with implementation performance results showing lower outcomes from traditional learning methods as compared to geocentralization.

Final remarks outline recommendations that Thai higher education administrators can utilize for improving curriculum design and implementation.