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Gendering multi-voiced histories of the North American space industry: the GMRD White women

Stefanie Ruel (Department of Management, John Molson School of Business, Concordia University, Montreal, Quebec, Canada)
Albert J. Mills (Department of Management, Saint Mary’s University, Halifax, Nova Scotia, Canada and Department of Business, Ita-Suomen yliopisto Yhteiskuntatieteiden ja kauppatieteiden tiedekunta, Kuopio, Finland)
Jean Helms Mills (Department of Management, Saint Mary’s University, Halifax, Nova Scotia, Canada and Jyväskylä School of Business and Economics, University of Jyväskylä, Jyväskylä, Finland)

Journal of Management History

ISSN: 1751-1348

Article publication date: 11 November 2019

165

Abstract

Purpose

The authors focus on “writing women into ‘history’” in this study, embracing the notion of cisgender and ethnicity in relation to the “historic turn”. As such, the authors bring forward the stories of the US Pan American Airway’s Guided Missile Range Division (GMRD) and the White women who worked there. The authors ask what has a Cold War US missile division to tell us about present and future gendered relationships in the North American space industry.

Design/methodology/approach

The authors apply Foucault’s technology of lamination, a form of critical discourse analysis, to both narrative texts and photographic images in the GMRD’s in-house newsletter, the Clipper, dating from 1964 until the end of 1967. They meld an autoethnography to this technique, providing space for the first author to share her experiences within the contemporary space industry in relation to the GMRD White women experiences.

Findings

The authors surface, in applying this combined methodology, a story about a White women’s historical, present and future cisgender social reality in the North American space industry. They are contributing then to a multi-voiced, cisgender/ethnic “historic turn” that, to date, is focused on White men alone in the US race to the moon.

Social implications

The social implication of this study lies in challenging perceptions of the masculinist-gendering of the past by bringing forward tales of, and by, women. This study also brings a White woman’s voice forward, within a contemporary North American space industry organization.

Originality/value

The authors are making a three-fold contribution to this special issue, and to an understandings of gendered/ethnic multi-voiced histories. The authors untangle the mid-Cold War phase from the essentialized Cold War era. They recreate multi-voiced histories of White women within the North American space industry while adding an important contemporary voice. They also present a novel methodology that combines the technology of lamination with autoethnography, to provide a gateway to recognizing the impact of multi-voiced histories onto contemporary and future gendered/ethnic relationships.

Keywords

Acknowledgements

The authors wish to thank the editors of this special issue and the anonymous reviewers who provided valuable insights throughout the process.

Citation

Ruel, S., Mills, A.J. and Helms Mills, J. (2019), "Gendering multi-voiced histories of the North American space industry: the GMRD White women", Journal of Management History, Vol. 25 No. 4, pp. 464-492. https://doi.org/10.1108/JMH-02-2018-0019

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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