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Communication and Culture in the Meta-Media Era

A perspective from the semiotics of communication

  • Xingzhi Zhao

    Xingzhi Zhao (b. 1986) is the associate professor at College of Foreign Languages and Cultures, Sichuan University, China. His research interests include Peircean semiotics, the semiotics of communication and the social semiotics of gift-giving. He edited and translated the first Chinese version of C.S. Peirce: On signs (2014), and published his monograph C.S. Peirce and semiotics of communication (2017).

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From the journal Chinese Semiotic Studies

Abstract

With the rapid development of digital media technology represented by the Internet and convergent media, human society entered the “meta-media age” at the end of the twentieth century. Regarded as the “media of media,” meta-media, or the terminal screens connected by the Internet, integrate all existing media forms and their communication patterns by translating, remodeling, and even re-forming their sign-texts. Accordingly, “remediation” has become the dominant way to construct the meaning of signs in meta-media. It should be noted that the remediation of meta-media changes not only the form of the existing media, but also the way we communicate with signs. Hence, from the perspective of the semiotics of communication, this paper considers the features and cultural influence of symbolic communication in the meta-media age based on Roman Jakobson’s six factors/functions of signs model.

About the author

Xingzhi Zhao

Xingzhi Zhao (b. 1986) is the associate professor at College of Foreign Languages and Cultures, Sichuan University, China. His research interests include Peircean semiotics, the semiotics of communication and the social semiotics of gift-giving. He edited and translated the first Chinese version of C.S. Peirce: On signs (2014), and published his monograph C.S. Peirce and semiotics of communication (2017).

Acknowledgements

This paper is supported by a grant from The National Social Science Fund of China (Grant Number: 18CWW002).

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Published Online: 2020-03-31
Published in Print: 2020-05-26

© 2020 Walter de Gruyter GmbH, Berlin/Boston

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