To read this content please select one of the options below:

The impact of ageing on aggression among sport fans: the mediating role of fan hatred

Tamar Icekson (School of Behavioral Sciences, Peres Academic Center, Rehovot, Israel) (Departments of Management and Education, Ben‐Gurion University of the Negev, Beer-Sheva, Israel)
Anat Toder Alon (School of Business Administration, Peres Academic Center, Rehovot, Israel)
Avichai Shuv-Ami (College of Management Academic Studies, Rishon LeZion, Israel)
Yaron Sela (School of Communication, Interdisciplinary Center Herzliya, Herzliya, Israel)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 January 2021

Issue publication date: 12 October 2021

410

Abstract

Purpose

The growing proportion of older fans and their potential economic value have increased the need for an improved understanding of age differences in fan behaviour. Building on socioemotional selectivity theory, the current study examines the impact of age differences on fan hatred as well as on the extent to which fans actually engage in aggressive activities and fans' perceptions of the levels of appropriateness of certain physical and verbal acts of aggression.

Design/methodology/approach

The study used an online panel-based survey that offered access to a real-world population of sport fans. The participants were 742 fans of professional football (soccer).

Findings

Results from structural equation modelling indicated that older fans reported lower levels of fan hatred, lower self-reported aggression and lower acceptance of physical and verbal aggression. Moreover, fan hatred partially mediated the relationship between age and levels of aggression and between age and acceptance of verbal aggression. In addition, fan hatred fully mediated the relationship between age and acceptance of physical aggression.

Originality/value

The current study makes two important contributions. First, it demonstrates that sport clubs may particularly benefit from understanding the potential but often neglected importance of older sport fans in relation to the problematic phenomenon of fan aggression. Second, it offers a thorough theoretical account of the manner in which fan hatred plays a significant role in the relationships between age and fan aggressiveness.

Keywords

Citation

Icekson, T., Toder Alon, A., Shuv-Ami, A. and Sela, Y. (2021), "The impact of ageing on aggression among sport fans: the mediating role of fan hatred", International Journal of Sports Marketing and Sponsorship, Vol. 22 No. 4, pp. 780-797. https://doi.org/10.1108/IJSMS-09-2020-0164

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

Related articles