The effect of event experience quality on the satisfaction and behavioral intentions of motocross World Championship spectators
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 7 April 2020
Issue publication date: 24 April 2020
Abstract
Purpose
The purpose of this study is to examine the theoretical relationship between experience quality (EXQ), satisfaction and the behavioral intentions (BI) of Motocross World Championship spectators.
Design/methodology/approach
The research data were collected from spectators who participated in the World Motocross Championship race held in Afyon, Turkey in 2018. The structural equation model (SEM) was used to test the relationship among the research variables.
Findings
The results showed EXQ had significant and direct effects on satisfaction and BI. In addition to this, satisfaction had a partial mediating effect between EXQ and BI.
Originality/value
To date there has been no empirical study examining the consumer behaviors of motocross event spectators. Consequently, this research provides important contributions to the literature and informs event organizers about the role of EXQ in terms of understanding the behavior of motocross event spectators.
Keywords
Citation
Çevik, H. and Şimşek, K.Y. (2020), "The effect of event experience quality on the satisfaction and behavioral intentions of motocross World Championship spectators", International Journal of Sports Marketing and Sponsorship, Vol. 21 No. 2, pp. 389-408. https://doi.org/10.1108/IJSMS-05-2019-0052
Publisher
:Emerald Publishing Limited
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