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Crowdfunding in digital humanities: some evidence from Indonesian social enterprises

Aluisius Hery Pratono (Faculty of Business and Economics, Universitas Surabaya, Surabaya, Indonesia)
Delta Ardy Prima (Faculty of Engineering, Universitas Surabaya, Surabaya, Indonesia)
Nur Flora Nita Taruli Sinaga (Faculty of Medicine, Universitas Surabaya, Surabaya, Indonesia)
Anggraeni Permatasari (Faculty of Business, President University, Cikarang Baru, Indonesia)
Mintarti Ariani (Faculty of Business and Economics, Universitas Surabaya, Surabaya, Indonesia)
Ling Han (Asia Centre for Social Entrepreneurship and Philanthropy, NUS Business School, National University of Singapore–Kent Ridge Campus, Singapore, Singapore)

Aslib Journal of Information Management

ISSN: 2050-3806

Article publication date: 2 March 2020

Issue publication date: 20 April 2020

840

Abstract

Purpose

This article aims to understand how social enterprises adopt crowdfunding in digital humanities by investigating the mission drifting, risk sharing and human resource practices.

Design/methodology/approach

This exploratory study uses a qualitative method by observing five different social ventures in Indonesia. The case study involves observation of social enterprises that concern digital humanities projects and interviews with those who manage the crowdfunding for financing the projects as the key respondents. The analysis uses an interpretative approach by involving the respondents to explain the phenomena.

Findings

(1) Adopting the crowdfunding platform encourages social enterprises to reshape social missions with more responsive action for digital humanities. (2) Crowdfunding allows social enterprises to share the risk with stakeholders who focus on fostering the social impact of digital humanities. (3) Crowdfunding stimulates social enterprises to hire professional workers with flexible work arrangements to attract specific donors and investors.

Originality/value

The result extends the principles of social enterprises by introducing some concepts of crowdfunding in digital humanities. This study also explains the boundary conditions of digital humanities projects and how crowdfunding can support the projects by adopting the principles of the social enterprise that works on digital humanities projects.

Keywords

Acknowledgements

We would like to thank Kementerian Riset dan Teknologi/Badan Riset dan Inovasi Nasional from The Government of Indonesia for funding this research through the Basic Research for Higher Education.

Citation

Pratono, A.H., Prima, D.A., Sinaga, N.F.N.T., Permatasari, A., Ariani, M. and Han, L. (2020), "Crowdfunding in digital humanities: some evidence from Indonesian social enterprises", Aslib Journal of Information Management, Vol. 72 No. 2, pp. 287-303. https://doi.org/10.1108/AJIM-05-2019-0123

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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