Skip to main content
Original Article

Using Instagram While “In a Relationship”

The Roles of Narcissism and Self-Esteem

Published Online:https://doi.org/10.1027/1614-0001/a000282

Abstract. Despite the continued attention on the distinct behavioral and relational outcomes of narcissism and self-esteem, limited academic research has been devoted to investigating the influences of those individual differences upon behaviors of seeking and retaining a romantic relationship concurrently in the digital environment. The present study aimed to test the role that narcissism and self-esteem play in predicting individuals’ attitudes toward behaviors in current and possible romantic relationships. The results demonstrated that individuals high in narcissism showed positive attitudes toward interacting with potential romantic partners on Instagram. Furthermore, they showed positive attitudes toward current relationship-related postings on Instagram. In contrast, individuals high in self-esteem exhibited negative attitudes toward interacting with potential romantic partners, whereas they showed positive attitudes toward posting photographs taken with their current romantic partners on Instagram. This study provides empirical evidence for the associations between individual differences and attitudes toward various behaviors on social networking sites (SNSs) in relation to both potential and current romantic relationships.

References

  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179–211. https://doi.org/10.1016/0749-5978(91)90020-T First citation in articleCrossrefGoogle Scholar

  • Buffardi, L. E. & Campbell, W. K. (2008). Narcissism and social networking web sites. Personality and Social Psychology Bulletin, 34, 1303–1314. https://doi.org/10.1177/0146167208320061 First citation in articleCrossrefGoogle Scholar

  • Campbell, W. K. & Foster, C. A. (2002). Narcissism and commitment in romantic relationships: An investment model analysis. Personality and Social Psychology Bulletin, 28, 484–495. https://doi.org/10.1177/0146167202287006 First citation in articleCrossrefGoogle Scholar

  • Campbell, W. K., Foster, C. A. & Finkel, E. J. (2002). Does self-love lead to love for others? A story of narcissistic game playing. Journal of Personality and Social Psychology, 83, 340–354. https://doi.org/10.1037/0022-3514.83.2.340 First citation in articleCrossrefGoogle Scholar

  • Campbell, W. K., Rudich, E. A. & Sedikides, C. (2002). Narcissism, self-esteem, and the positivity of self-views: Two portraits of self-love. Personality and Social Psychology Bulletin, 28, 358–368. https://doi.org/10.1177/0146167202286007 First citation in articleCrossrefGoogle Scholar

  • Carpenter, C. J. & Tong, S. T. (2014). Exploring relational termination between online friends: An investment model approach. Paper presented at the International Communication Association Convention, Seattle, WA First citation in articleGoogle Scholar

  • Choi, T. R., Sung, Y., Lee, J.-A. & Choi, S. M. (2017). Get behind my selfies: The Big Five traits and social networking behaviors through selfies. Personality and Individual Differences, 109, 98–101. https://doi.org/10.1016/j.paid.2016.12.057 First citation in articleCrossrefGoogle Scholar

  • Chu, S. C., Chen, H. T. & Sung, Y. (2016). Following brands on Twitter: An extension of theory of planned behavior. International Journal of Advertising, 35, 421–437. https://doi.org/10.1080/02650487.2015.1037708 First citation in articleCrossrefGoogle Scholar

  • Clayton, R. B. (2014). The third wheel: The impact of Twitter use on relationship infidelity and divorce. Cyberpsychology, Behavior, and Social Networking, 17, 425–430. https://doi.org/10.1089/cyber.2013.0570 First citation in articleCrossrefGoogle Scholar

  • Clayton, R. B., Nagurney, A. & Smith, J. R. (2013). Cheating, breakup, and divorce: Is Facebook use to blame? Cyberpsychology, Behavior and Social Networking, 16, 717–720. https://doi.org/10.1089/cyber.2012.0424 First citation in articleCrossrefGoogle Scholar

  • Dainton, M. (2013). Relationship maintenance on Facebook: Development of a measure, relationship to general maintenance, and relationship satisfaction. College Student Journal, 47, 113–121. First citation in articleGoogle Scholar

  • Drouin, M., Miller, D. A. & Dibble, J. L. (2014). Ignore your partners’ current Facebook friends; beware the ones they add!. Computers in Human Behavior, 35, 483–488. https://doi.org/10.1016/j.chb.2014.02.032 First citation in articleCrossrefGoogle Scholar

  • Ellison, N. B., Steinfield, C. & Lampe, C. (2007). The benefits of Facebook “friends:” Social capital and college students’ use of online social network sites. Journal of Computer-Mediated Communication, 12, 1143–1168. https://doi.org/10.1111/j.1083-6101.2007.00367.x First citation in articleCrossrefGoogle Scholar

  • Forest, A. L. & Wood, J. V. (2012). When social networking is not working: Individuals with low self-esteem recognize but do not reap the benefits of self-disclosure on Facebook. Psychological Science, 23, 295–302. https://doi.org/10.1177/095679761 1429709 First citation in articleCrossrefGoogle Scholar

  • Fox, J., Osborn, J. L. & Warber, K. M. (2014). Relational dialectics and social networking sites: The role of Facebook in romantic relationship escalation, maintenance, conflict, and dissolution. Computers in Human Behavior, 35, 527–534. https://doi.org/10.1016/j.chb.2014.02.031 First citation in articleCrossrefGoogle Scholar

  • Fox, J., Warber, K. M. & Makstaller, D. C. (2013). The role of Facebook in romantic relationship development: An exploration of Knapp’s relational stage model. Journal of Social and Personal Relationships, 30, 771–794. https://doi.org/10.1177/0265407512468370 First citation in articleCrossrefGoogle Scholar

  • Gabriel, M. T., Critelli, J. W. & Ee, J. S. (1994). Narcissistic illusions in self-evaluations of intelligence and attractiveness. Journal of Personality, 62, 143–155. https://doi.org/10.1111/j.1467-6494.1994.tb00798.x First citation in articleCrossrefGoogle Scholar

  • Gentile, B., Miller, J. D., Hoffman, B. J., Reidy, D. E., Zeichner, A. & Campbell, W. K. (2013). A test of two brief measures of grandiose narcissism: The Narcissistic Personality Inventory-13 and the Narcissistic Personality Inventory-16. Psychological Assessment, 25, 1120–1136. https://doi.org/10.1037/a0033192 First citation in articleCrossrefGoogle Scholar

  • Kim, E., Lee, J. A., Sung, Y. & Choi, S. M. (2016). Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior. Computers in Human Behavior, 62, 116–123. https://doi.org/10.1016/j.chb.2016.03.078 First citation in articleCrossrefGoogle Scholar

  • Lee, E., Lee, J. A., Moon, J. H. & Sung, Y. (2015). Pictures speak louder than words: Motivations for using Instagram. Cyberpsychology, Behavior, and Social Networking, 18, 552–556. https://doi.org/10.1089/cyber.2015.0157 First citation in articleCrossrefGoogle Scholar

  • Mander, J. (2015). GWI social summary. Retrieved from http://insight.globalwebindex.net/social First citation in articleGoogle Scholar

  • Mehdizadeh, S. (2010). Self-presentation 2.0: Narcissism and self-esteem on Facebook. Cyberpsychology, Behavior, and Social Networking, 13, 357–364. https://doi.org/10.1089/cyber.2009.0257 First citation in articleCrossrefGoogle Scholar

  • Moon, J. H., Lee, E., Lee, J. A., Choi, T. R. & Sung, Y. (2016). The role of narcissism in self-promotion on Instagram. Personality and Individual Differences, 101, 22–25. https://doi.org/10.1016/j.paid.2016.05.042 First citation in articleCrossrefGoogle Scholar

  • Muise, A., Christofides, E. & Desmarais, S. (2009). More information than you ever wanted: Does Facebook bring out the green-eyed monster of jealousy? Cyberpsychology & Behavior, 12, 441–444. https://doi.org/10.1089/cpb.2008.0263 First citation in articleCrossrefGoogle Scholar

  • Murray, S. L., Holmes, J. G., Griffin, D. W., Bellavia, G. & Rose, P. (2001). The mismeasure of love: How self-doubt contaminates relationship beliefs. Personality and Social Psychology Bulletin, 27, 423–436. https://doi.org/10.1177/0146167201274004 First citation in articleCrossrefGoogle Scholar

  • Ong, E. Y., Ang, R. P., Ho, J. C., Lim, J. C., Goh, D. H., Lee, C. S. & Chua, A. Y. (2011). Narcissism, extraversion and adolescents’ self-presentation on Facebook. Personality and Individual Differences, 50, 180–185. https://doi.org/10.1016/j.paid.2010.09.022 First citation in articleCrossrefGoogle Scholar

  • Papp, L. M., Danielewicz, J. & Cayember, C. (2012). “Are we Facebook official?” Implications of dating partners’ Facebook use and profiles for intimate relationship satisfaction. Cyberpsychology, Behavior, and Social Networking, 15, 85–90. https://doi.org/10.1089/cyber.2011.0291 First citation in articleCrossrefGoogle Scholar

  • Ridgway, J. L. & Clayton, R. B. (2016). Instagram unfiltered: Exploring associations of body image satisfaction, Instagram #selfie posing, and negative romantic relationship outcomes. Cyberpsychology, Behavior, and Social Networking, 19, 2–7. https://doi.org/10.1089/cyber.2015.0433 First citation in articleCrossrefGoogle Scholar

  • Robins, R. W., Caspi, A. & Moffitt, T. E. (2002). It’s not just who you’re with, it’s who you are: Personality and relationship experiences across multiple relationships. Journal of Personality, 70, 925–964. https://doi.org/10.1111/1467-6494.05028 First citation in articleCrossrefGoogle Scholar

  • Rosenberg, M. (1965). Society and the adolescent self-image. Princeton, NJ: Princeton University Press. First citation in articleCrossrefGoogle Scholar

  • Rusbult, C. E., Van Lange, P. A., Wildschut, T., Yovetich, N. A. & Verette, J. (2000). Perceived superiority in close relationships: Why it exists and persists. Journal of Personality and Social Psychology, 79, 521–545. https://doi.org/10.1037/0022-3514.79.4.521 First citation in articleCrossrefGoogle Scholar

  • Saslow, L. R., Muise, A., Impett, E. A. & Dubin, M. (2012). Can you see how happy we are? Facebook images and relationship satisfaction. Social Psychological and Personality Science, 4, 411–418. https://doi.org/10.1177/1948550612460059 First citation in articleCrossrefGoogle Scholar

  • Seidman, G. (2013). Self-presentation and belonging on Facebook: How personality influences social media use and motivations. Personality and Individual Differences, 54, 402–407. https://doi.org/10.1016/j.paid.2012.10.009 First citation in articleCrossrefGoogle Scholar

  • Shackelford, T. K. (2001). Self-esteem in marriage. Personality and Individual Differences, 30, 371–390. https://doi.org/10.1016/S0191-8869(00)00023-4 First citation in articleCrossrefGoogle Scholar

  • Sorokowski, P., Sorokowska, A., Oleszkiewicz, A., Frackowiak, T., Huk, A. & Pisanski, K. (2015). Selfie posting behaviors are associated with narcissism among men. Personality and Individual Differences, 85, 123–127. https://doi.org/10.1016/j.paid.2015.05.004 First citation in articleCrossrefGoogle Scholar

  • Tokunaga, R. S. (2011). Social networking site or social surveillance site? Understanding the use of interpersonal electronic surveillance in romantic relationships. Computers in Human Behavior, 27, 705–713. https://doi.org/10.1016/j.chb.2010.08.014 First citation in articleCrossrefGoogle Scholar

  • Utz, S. & Beukeboom, C. J. (2011). The role of social network sites in romantic relationships: Effects on jealousy and relationship happiness. Journal of Computer-Mediated Communication, 16, 511–527. https://doi.org/10.1111/j.1083-6101.2011.01552.x First citation in articleCrossrefGoogle Scholar

  • White, J. K., Hendrick, S. S. & Hendrick, C. (2004). Big five personality variables and relationship constructs. Personality and Individual Differences, 37, 1519–1530. https://doi.org/10.1016/j.paid.2004.2.019 First citation in articleCrossrefGoogle Scholar