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Original Article

Personality Assessment Through the Situational and Behavioral Features of Instagram Photos

Published Online:July 06, 2020https://doi.org/10.1027/1015-5759/a000596

Abstract

Abstract. This study explores whether photos posted on online social networks can be used to assess personality. We have demonstrated that personality is connected to human- and machine-detected situational cues, characteristics, classes, behavior, and affect displayed in Instagram photos. Observations of individual relationships between normal or dark side personality characteristics and situational features of photos give insight into the various aspects of online portrayal of oneself and the personality behind the photos.

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