Abstract
This article proposes a model of antecedents and consequences of student satisfaction in Higher Technical-Vocational Education (HTVE) colleges. To validate the model, a survey was conducted with 505 students enrolled in Brazilian HTVE colleges. Structural equation modelling was used to investigate the constructs and their relations. Results indicate that the critical antecedents to student satisfaction are service quality, learning outcomes, employability, image and perceived value. Practical implications include potential curriculum revision aligned with the needs of the labour market and finding ways to monitor and improve the quality of the HTVE system, taking students’ views and employability outcomes into consideration.
Résumé
Antécédents et conséquences de la satisfaction des étudiants dans l’enseignement technique et professionnel supérieur brésilien Cet article propose un modèle des antécédents et conséquences de la satisfaction des étudiants dans les établissements d’enseignement technique et professionnel supérieur brésiliens. Pour valider le modèle, une étude a été menée sur 505 étudiant·e·s inscrits dans ce type d’établissement. La modélisation en équations structurelles a été employée pour investiguer les construits et leurs liens. Les principaux antécédents à la satisfaction des étudiants sont la qualité du service, les objectifs pédagogiques, l’employabilité, l’image et la valeur perçue. Les implications pratiques de cette recherche suggèrent une meilleure adaptation des programmes d’études aux besoins du marché du travail, ainsi que le développement et le contrôle de la qualité du système d’enseignement technique et professionnel supérieur en tenant compte de l’opinion des étudiant·e·s et des questions d’employabilité.
Zusammenfassung
Einflussfaktoren und Folgen der Studierendenzufriedenheit in der höheren technischen Berufsausbildung: Evidenz aus Brasilien Dieser Artikel schlägt ein Modell der Einflussfaktoren und Folgen der Studierendenzufriedenheit an den Hochschulen für Technische Berufsbildung (HTVE) vor. Um das Modell zu validieren, wurde eine Umfrage mit 505 Studierenden durchgeführt, die an brasilianischen HTVE-Hochschulen eingeschrieben waren. Strukturgleichungsmodelle wurde verwendet, um die Konstrukte und ihre Beziehungen zueinander zu untersuchen. Die Ergebnisse zeigen, dass die entscheidenden Faktoren für die Zufriedenheit der Studierenden die Servicequalität, die Lernergebnisse, die Beschäftigungsfähigkeit, das Image und der wahrgenommene Nutzen sind. Zu den praktischen Implikationen gehören die mögliche Überarbeitung des Lehrplans, die sich an den Bedürfnissen des Arbeitsmarktes orientiert, und die Suche nach Möglichkeiten zur Überprüfung und Verbesserung der Qualität des HTVE-Systems unter Berücksichtigung der Perspektive der Studierenden und der Erkenntnisse bezüglich der Beschäftigungsfähigkeit.
Resumen
Antecentes y consecuencias de la satisfación de los estudiantes de la Educación Técnico-Vocacional Superior: Datos de Brasil Este artículo propone un nodelo de antededentes y consecuencias de la satisfacción de los estudiantes en las escuelas de Educación Técnico-Vocacional Superior (ETVS). Para validar el modelo se realizó un estudio con una muestra de 505 alumnos matriculados en las escuelas brasileñas de ETVS. Se usó el modelo de equación estructural para investigar los constructos y sus relaciones. Los resuiltados indican que los antecedents críticos de la satisfacción de los estudiantes son: ssrvicios de calidad, resultados del aprendizaje, empleabilidad, imagen y valor percibido.Las implicaciones practicas incluyen una revisión potencial del curriculum alineada con las necesidades del mercado de trabajo y encontrar vias para supervisar y mejorar la calidad del sistema ETVS tomando en consideración las opinions de los estudiantes y los resultados de la empleabilidad.
Similar content being viewed by others
References
Abdullah, F. (2006). Measuring service quality in higher education: HEdPERF versus SERVPERF. Marketing Intelligence & Planning, 24(1), 31–47. https://doi.org/10.1108/02634500610641543.
Almeida, R., Amaral, N., & de Felicio, F. (2015). Assessing advances and challenges in technical education in Brazil. Washington, DC: World Bank. https://doi.org/10.1596/978-1-4648-0642-1.
Alves, H. (2011). The measurement of perceived value in higher education: A unidimensional approach. Service Industries Journal,31(12), 1943–1960. https://doi.org/10.1080/02642069.2011.550042.
Alves, H., & Raposo, M. (2007). Conceptual model of student satisfaction in higher education. Total Quality Management and Business Excellence,18(5), 571–588. https://doi.org/10.1080/14783360601074315.
Bradley, N. (1999). Sampling for Internet surveys. An examination of respondent selection for internet research. Journal of the Market Research Society,41(4), 1–10. https://doi.org/10.1177/147078539904100405.
BRASIL. (2008). Lei 11.892. Retrieved from http://www.planalto.gov.br/ccivil_03/_ato2007-2010/2008/lei/l11892.htm.
Brown, R. M., & Mazzarol, T. W. (2009). The importance of institutional image to student satisfaction and loyalty within higher education. Higher Education,58(1), 81–95. https://doi.org/10.1007/s10734-008-9183-8.
Calmand, J., Giret, J. F., & Calmand, J. (2014). Vocational bachelor graduates in France: Labour market integration and social mobility. International Journal of Manpower,35(4), 536–552. https://doi.org/10.1108/IJM-05-2013-0102.
Cerda-Navarro, A., Sureda-Negre, J., & Comas-Forgas, R. (2017). Recommendations for confronting vocational education dropout: A literature review. Empirical Research in Vocational Education and Training,9(1), 17. https://doi.org/10.1186/s40461-017-0061-4.
Chiandotto, B., Bini, M., & Bertaccini, B. (2007). Quality assessment of the university educational process: An application of the ECSI model. In L. Fabbris (Ed.), Effectiveness of university education in Italy. Wydawca: Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-1751-5_4.
Ciavatta, M., & Ramos, M. (2011). Ensino Médio e Educação Profissional no Brasil: dualidade e fragmentação. Retratos Da Escola,5(8), 27–41. https://doi.org/10.22420/rde.v5i8.45.
Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Hillsdale, NJ: Laurence Erlbaum Associates.
Dacre-Pool, L., & Sewell, P. (2007). The key to employability: Developing a practical model of graduate employability. Education and Training,49(4), 277–289. https://doi.org/10.1108/00400910710754435.
de Faveri, D. B., Petterini, F. C., & Barbosa, M. P. (2018). Uma avaliação do impacto da política de expansão dos Institutos Federais nas economias dos municípios brasileiros. Planejamento e Políticas Públicas,50, 125–147.
de St, Jorre, Jorre, T., & Oliver, B. (2018). Want students to engage? Contextualise graduate learning outcomes and assess for employability. Higher Education Research and Development,37(1), 44–57. https://doi.org/10.1080/07294360.2017.1339183.
Douglas, J., Douglas, A., & Barnes, B. (2006). Measuring student satisfaction at a UK university. Quality Assurance in Education,14(3), 251–267. https://doi.org/10.1108/09684880610678568.
Duque, L. C. (2014). A framework for analysing higher education performance: Students’ satisfaction, perceived learning outcomes, and dropout intentions. Total Quality Management and Business Excellence,25(1), 1–21. https://doi.org/10.1080/14783363.2013.807677.
Duque, L. C., & Weeks, J. R. (2010). Towards a model and methodology for assessing student learning outcomes and satisfaction. Quality Assurance in Education, 18(2), 84–105. https://doi.org/10.1108/09684881011035321.
Duque, L. C., Duque, J. C., & Suriñach, J. (2013). Learning outcomes and dropout intentions: An analytical model for Spanish universities. Educational Studies,39(3), 261–284. https://doi.org/10.1080/03055698.2012.724353.
Eichhorst, W., Rodríguez-planas, N., Zimmermann, K. F., & Eichhorst, W. (2012). A roadmap to vocational education and training systems around the world. Discussion Paper, 7110. Bonn, Germany: IZA.
Elliott, K. M., & Shin, D. (2002). Student satisfaction: An alternative approach to assessing this important concept. Journal of Higher Education Policy and Management,24(2), 197–209.
Eurico, S. T., Silva, J. A. M., & Valle, P. O. (2015). A model of graduates satisfaction and loyalty in tourism higher education: The role of employability. Journal of Hospitality, Leisure, Sport and Tourism Education,16, 30–42. https://doi.org/10.1016/j.jhlste.2014.07.002.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research,18(1), 39–50. https://doi.org/10.2307/3151312.
Fraser, B. J., & Treagust, D. F. (1986). Validity and use of an instrument for assessing classroom psychosocial environment in higher education. Higher Education,15(1), 37–57. https://doi.org/10.1007/BF00138091.
Gamboa, V., Paixão, M. P., & de Jesus, S. N. (2014). Vocational profiles and internship quality among Portuguese VET students. International Journal for Educational and Vocational Guidance,14(2), 221–244.
Griffith, J. (1996). Relation of parental involvement, empowerment, and school traits to student academic performance. The Journal of Educational Research,90(1), 33–41. https://doi.org/10.1080/00220671.1996.9944441.
Grönroos, C. (1988). Service quality: The six criteria of good perceived service quality. Review of Business,9(3), 10–13.
Guilbert, L., Bernaud, J. L., Gouvernet, B., & Rossier, J. (2016). Employability: Review and research prospects. International Journal for Educational and Vocational Guidance,16(1), 69–89. https://doi.org/10.1007/s10775-015-9288-4.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM). Thousand Oaks, CA: SAGE.
Harvey, L. (2001). Defining and measuring employability. Quality in Higher Education,7(2), 97–109.
Hassan, S., Shamsudin, M. F., Hasim, M. A., Mustapha, I., Jaafar, J., Adruthdin, K. F., … Ahmad, R. (2019). Mediating effect of corporate image and students’ satisfaction on the relationship between service quality and students’ loyalty in TVET HLIs. Asian Academy of Management Journal, 24, 93–105. https://doi.org/10.21315/aamj2019.24.s1.7.
Helgesen, Ø., & Nesset, E. (2007). Images, satisfaction and antecedents: Drivers of student loyalty? A case study of a Norwegian University College. Corporate Reputation Review,10(1), 38–59. https://doi.org/10.1057/palgrave.crr.1550037.
Hennig-Thurau, T., Langer, M. F., & Hansen, U. (2001). Modeling and managing student loyalty: An approach based on the concept of relationship quality. Journal of Service Research,3(4), 331–344. https://doi.org/10.1177/109467050134006.
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. In New challenges to international marketing (Vol. 20, Advances in international marketing, pp. 277–319). Bingley, UK: Emerald Group Publishing Limited. https://doi.org/10.1108/s1474-7979(2009)0000020014.
Ho, L. A., Kuo, Y. K., & Kuo, T. H. (2014). How a training institute acquires learner satisfaction and loyalty under economic recession. Total Quality Management and Business Excellence,25(1–2), 158–174. https://doi.org/10.1080/14783363.2011.637810.
Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strategic Management Journal,20(2), 195–204.
Ibrahim, M. Z., Rahman, M. N. A., & Yasin, R. M. (2012). Assessing students perceptions of service quality in Technical Educational and Vocational Training (TEVT) institution in Malaysia. Procedia—Social and Behavioral Sciences,56, 272–283. https://doi.org/10.1016/j.sbspro.2012.09.655.
INEP. (2017). Resumo técnico: Censo da educação superior 2014. Brasília, Brazil: Instituto Nacional de Estudos e Pesquisas Educacionais Anísio Teixeira.
Khoo, S., Ha, H., & McGregor, S. L. (2017). Service Quality and student/customer satisfaction in the private tertiary education sector in Singapore. International Journal of Educational Management,31(4), 430–444.
Knight, P., & Yorke, M. (2004). Learning, curriculum and employability in higher education. New York: RoutledgeFalmer.
Kuo, Y.-K., & Ye, K.-D. (2009). The causal relationship between service quality, corporate image and adults’ learning satisfaction and loyalty: A study of professional training programmes in a Taiwanese vocational institute. Total Quality Management & Business Excellence,20(7), 749–762. https://doi.org/10.1080/14783360903037085.
Ledden, L., Kalafatis, S. P., & Samouel, P. (2007). The relationship between personal values and perceived value of education. Journal of Business Research, 60(9), 965–974. https://doi.org/10.1016/j.jbusres.2007.01.021.
Lenton, P. (2015). Determining student satisfaction: An economic analysis of the National Student Survey. Economics of Education Review,47, 118–127. https://doi.org/10.1016/j.econedurev.2015.05.001.
Ling, M. (2015). “Bad students go to vocational schools!”: Migrant youth in urban China. The China Journal,73, 108–131.
Mark, E. (2013). Student satisfaction and the customer focus in higher education. Journal of Higher Education Policy and Management,35(1), 2–10. https://doi.org/10.1080/1360080X.2012.727703.
Masserini, L., Bini, M., & Pratesi, M. (2018). Do quality of services and institutional image impact students’ satisfaction and loyalty in higher education? Social Indicators Research. https://doi.org/10.1007/s11205-018-1927-y.
MEC/Brasil. (2018). Plataforma Nilo Peçanha 2018: ano base 2017. Retrieved from http://plataformanilopecanha.mec.gov.br/2018.html.
Nguyen, N., & Leblanc, G. (2001). Image and reputation of higher education institutions in students’ retention decisions. International Journal of Educational Management, 15(6), 303–311. https://doi.org/10.1108/EUM0000000005909.
Nunnally, J. C., & Bernsteins, I. H. (1994). Psychometric theory (3rd ed.). New York: Tata McGraw-Hill.
Pacheco, E. (2011). Os Institutos Federais: Uma Revolução na Educação Profissional e Tecnológica. Retrieved from http://portal.mec.gov.br/setec/arquivos/pdf/insti_evolucao.pdf.
Pacheco, I. J. D., Mesquita, J. M. C., & Dias, A. T. (2015). Qualidade Percebida e Satisfação dos Alunos da Rede Federal de Educação Profissional e Tecnológica. Revista Gestão & Tecnologia,15(2), 5–28.
Pegg, A. A., Waldock, J., Hendy-isaac, S., & Lawton, R. (2012). Pedagogy for employability. York, UK: Higher Education Academy Report.
Pituch, K. A., & Stevens, J. P. (2015). Applied multivariate statistics for the social sciences: Analyses with SAS and IBM’s SPSS (6th ed.). New York: Routledge. https://doi.org/10.4324/9781315814919.
Santini, F. O., Ladeira, W. J., Sampaio, C. H., & da Silva Costa, G. (2017). Student satisfaction in higher education: A meta-analytic study. Journal of Marketing for Higher Education,27(1), 1–18. https://doi.org/10.1080/08841241.2017.1311980.
Schreiner, L., & Nelson, D. (2013). The contribution of student satisfaction to persistence. Journal of College Student Retention: Research, Theory & Practice,15(1), 73–111. https://doi.org/10.2190/CS.15.1.f.
SETEC/MEC. (2004). Políticas públicas para a Educação Profissional e Tecnológica. Brasília, Brazil: SETEC/MEC.
Silva, J., Almeida, R., & Strokova, V. (2015). Sustaining employment and wage gains in Brazil: A skills and jobs agenda. Washington, DC: World Bank.
Tam, J. L. M. (2004). Customer satisfaction, service quality and perceived value: An integrative model. Journal of Marketing Management,20(7–8), 897–917. https://doi.org/10.1362/0267257041838719.
Tomlinson, M., & Holmes, L. (Eds.). (2017). Graduate employability in context: Theory, research and debate. London, UK: Palgrave Macmillan.
Tymon, A. (2013). The student perspective on employability. Studies in Higher Education,38(6), 841–856. https://doi.org/10.1080/03075079.2011.604408.
Webb, S., Bathmaker, A. M., Gale, T., Hodge, S., Parker, S., & Rawolle, S. (2017). Higher vocational education and social mobility: Educational participation in Australia and England. Journal of Vocational Education and Training,69(1), 147–167. https://doi.org/10.1080/13636820.2016.1269359.
Yeo, R. K., & Li, J. (2012). Beyond SERVQUAL: The competitive forces of higher education in Singapore. Total Quality Management and Business Excellence,25(1–2), 95–123. https://doi.org/10.1080/14783363.2011.637802.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing,52(3), 2–22.
Acknowledgements
We are grateful to the anonymous reviewers and the editor for their constructive comments and advice that have substantially improved this paper.
Author information
Authors and Affiliations
Corresponding author
Additional information
Publisher's Note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Appendix: Model of antecedents and consequents of student satisfaction in HTVE colleges
Appendix: Model of antecedents and consequents of student satisfaction in HTVE colleges
Rights and permissions
About this article
Cite this article
de Oliveira Silva, J.H., de Sousa Mendes, G.H., Ganga, G.M.D. et al. Antecedents and consequents of student satisfaction in higher technical-vocational education: evidence from Brazil. Int J Educ Vocat Guidance 20, 351–373 (2020). https://doi.org/10.1007/s10775-019-09407-1
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s10775-019-09407-1