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The Monetary Value of Having a First Division Bundesliga Team to Local Residents

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Abstract

This study examines the monetary value of having a first division Bundesliga team to local residents of 12 Football Bundesliga teams using the contingent valuation method. In identical online and paper-pencil questionnaires, respondents were confronted with two hypothetical scenarios: the first asked for their willingness-to-pay for a voluntary fund that would save the team from relegation due to financial problems; the second assessed their willingness-to-accept relegation in a decisive match on the last match day of the season. The results of double-hurdle models reveal that both public goods created by the team (e. g., happiness, talking about the team) and intangible benefits of the team’s first division status have a monetary value to respondents. Management and policy implications are discussed.

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Authors and Affiliations

  1. Paderborn University, Warburger Straße 100, 33098, Paderborn, Germany

    Bernd Frick

  2. Schloss Seeburg University, Seeburgstraße 8, 5201, Seekirchen, Austria

    Bernd Frick

  3. Department of Sport Economics and Sport Management, German Sport University Cologne, Am Sportpark Muengersdorf 6, 50933, Cologne, Germany

    Pamela Wicker

Authors
  1. Bernd Frick
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  2. Pamela Wicker
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Correspondence to Bernd Frick.

Appendix

Appendix

 

Table 6 Correlation Matrix of Independent Variables (Weighted Sample; n = 10,020)
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Table 7 Summary Statistics by Team (Mean Values; Weighted Samples)
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Table 8 Double Hurdle Models for WTP by Team (Part I; Weighted Samples)
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Table 9 Double Hurdle Models for WTP by Team (Part II; Weighted Samples)
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Frick, B., Wicker, P. The Monetary Value of Having a First Division Bundesliga Team to Local Residents. Schmalenbach Bus Rev 70, 63–103 (2018). https://doi.org/10.1007/s41464-017-0044-9

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  • DOI: https://doi.org/10.1007/s41464-017-0044-9

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