Impact of the changing business environment on performance measurement and management practices

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Abstract

While there is abundant literature in the field of performance measurement systems and performance management practices (PMM), there is little research into how the current highly volatile, uncertain and ambiguous operating environment are affecting the way organisations measure and manage performance. The literature suggests that business trends are indeed affecting the way organisations are managed in general, but their effect on PMM is rarely investigated. Thus, the purpose of this paper is to explore how current business trends are impacting PMM. A literature review reveals five business trends and develops an analytical framework based on organisational control theory. This framework is then used to explore the impact of these business trends through fine-grained case studies across four diverse organisations. Findings suggest that emerging technologies enable collaborative networks creating opportunities for co-creating value while, at the same time, fostering innovation. The findings are theorised using organisational control dimensions that lead to a number of propositions concerning: how the use and purpose of PMM is changing; how strategic objectives are expressed and deployed with particular differences in strategic and turbulent environments; changes in the focus and scope of how performance is measured and reviewed. The paper contributes to existing knowledge by explaining the changing nature of PMM from an organisational control perspective and also by presenting a framework to inform future studies investigating the impact of new business trends on PMM. The paper also reveals practical insights for improving performance measurement systems and performance management practices in organisations.

Introduction

It is widely recognised that effective Performance Measurement Systems and Performance Management Practices (PMM) bring improvements in the form of efficiency and effectiveness to organisations (Neely et al., 1995). Whilst, there has been a plethora of literature in the design of performance measurement systems (PMS) (Neely et al., 1995; Garengo et al., 2005), implementation and the use of PMS also started to receive attention (Bourne, 2001; Kennerley and Neely, 2002; Davenport et al., 2010). In this context, several researchers have also explored the dynamics between measurement, culture and change (Bititci et al., 2006; Garengo and Bititci, 2007; Franco-Santos et al., 2007; Nudurupati et al., 2011). It is apparent from the literature that the focus of the PMM literature has been evolving from performance measurement systems, i.e., what to measure, towards performance management practices i.e., how to use measures to manage performance of organisations (Bititci et al., 2012); some of these changes have also been in response to technological, economic and social trends (Melnyk et al., 2014; Nudurupati et al., 2011).

As we approach the third decade of the 21st century, the rate of change in the world is set to increase further, coming from unexpected directions (Bailey et al., 2019; Gunasekaran et al., 2019; Sheng et al., 2019). While this change is fuelled by technological developments, increasing globalisation and changes in trade barriers, political, social and environmental considerations are also becoming key concerns. Based on these trends, Bititci et al. (2012) conducted a review identifying ten grand challenges for PMM research. Similarly, Melnyk et al. (2014) investigated the evolving nature of PMM, highlighting the importance of maintaining “fit” between an organisation's purpose and PMM to compete in an increasingly turbulent environment.

Whilst the impact of emerging business trends on organisations is widely recognised in general terms, their specific impact on PMM are rarely explored. Furthermore, the literature also recognises that businesses may operate in more or less turbulent operating environments where the rate of change and the impact of business trends could be considerably different (Prajogo, 2016; Cai and Yang, 2014; Pérez-De-Lema et al., 2019). Once again, although this phenomenon is widely recognised in the literature, the specific implications on PMM are rarely explored. It is expected that these business trends and the stability or turbulence of the operating environment has significant impact on the way the performance of organisations is managed. However, the literature does not provide sufficient insights to predict how business trends impact on PMM particularly in this new dynamic, volatile and highly turbulent environment. Hence, this paper aims to empirically investigate how these business trends are impacting PMM.

This aim is achieved as follows. In the next section, the literature review, develops theoretical foundation of PMM and identifies five business trends that are impacting on PMM (Emerging Technologies; Networking and Collaboration; Servitisation and Value Co-creation; Innovation & Knowledge Work; Environment & Sustainability) and concludes with an analytical framework based on organisational control theory (Smith and Bititci, 2017) and performance alignment matrix (Melnyk et al., 2014). The Methodology section that follows justifies and details the qualitative exploratory theory-building approach adopted to explore the impact of these trends on PMM using fine grained case studies in four diverse organisations. In the Context and Findings sections the case study companies are introduced, and the emerging findings are detailed. In the Discussion section, the findings are theorised in the form of propositions that contribute to existing knowledge by explicating the changing nature of PMM in response to business trends and environmental turbulence with distinct implications on future research and practice.

Section snippets

Theoretical foundations of performance measurement and management

Since being popularised by the Johnson and Kaplan (1987) PMM has been researched using a number of theoretical lenses, including agency theory, contingency theory, resource-based view, goal-setting theory, equity theory and so on (Franco-Santos et al., 2012). However, despite the diversity of the lenses used to investigate the subject, according to Bititci (2015), the theoretical foundations of PMM is rooted in cybernetic control systems in general and organisational/management control theory

Methodology

A qualitative exploratory theory-building social constructionist approach (Easterby-Smith et al., 2002) was adopted, involving multiple case studies. The case study approach was chosen for two reasons (Eisenhardt, 1989; Meredith, 1998). First, although the phenomenon of the business trends is recognised, the current literature does not contain sufficient knowledge that would enable the construction of a hypothesis to explain the impact of these business trends on PMM (Barratt et al., 2011).

Context – the case study companies

Music is a medium manufacturing company founded in the early 1970s with a passion for precision engineering of sound through modular and upgradable components and systems. It strives to perfect sound reproduction and it is this goal that drives the company to new technology and product developments through its dedicated R&D team. It is located in a purpose-built facility with 160 employees. It also owns a record label with the mission for producing music at the highest possible quality which,

Organisational response to business trends

The impact of the business trends on each organisation is briefly described below and synthesised in Appendix C. Our data suggest that the rapidly developing technologies (particularly faster communication, connectivity, analytics and process automation) are the underlying enablers for creation of collaborative networks with customers, suppliers and other key stakeholders. This creates the opportunity to co-create value while, at the same time, fostering innovation (all cases). Sustainability

Discussion

We started this by asking: How are the business trends impacting on technical and social controls; and, how is organisational alignment being achieved and sustained in an increasingly more turbulent operating environment? Earlier, we grounded PMM within control theory and described various concepts that underpin its theoretical basis. This section discusses the theoretical and practical implications of our findings and derives several propositions relating to how performance measurement and

Conclusion

This study explored the impact of business trends on the PMM of organisations. In doing so it makes a number of contributions. The primary contribution is to PMM theory which, in turn, is rooted upon organisational control theory. In line with our stated research approach, i.e., inductive theory building, we have built upon the previous PMM theory as set out in Section 2. Our findings and ensuing discussion explain the changing nature of PMM in response to current and emerging business trends,

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