Raising the cost of carbon is critical for effective climate policy, but is politically challenging because the public are averse to costs. Conventional wisdom suggests this could be addressed by giving the public time to adjust by gradually increasing costs. However, new research shows that the public actually prefers a constant cost curve.
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Warshaw, C. A preference for constant costs. Nat. Clim. Chang. 10, 978–979 (2020). https://doi.org/10.1038/s41558-020-0896-8
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DOI: https://doi.org/10.1038/s41558-020-0896-8
