Project interface choice and knowledge creation: Evidence of international science cooperation in Taiwan
Introduction
Given the high failure rate of cross-country collaboration burgeoning in the academia, a project interface design, as a governance choice of the knowledge exchange in imperfect markets, has long been considered critical to the project outcomes. However, as the endogenous nature of governance decision has not yet been well factored into the project management research, this study aims to explore whether the knowledge co-creation performance of a science collaboration project is explained by the implicit factors underlying the interface design more than the interface choice per se, and if the knowledge governance misfit, in terms of under- or over guarded project interface, causes performance decay in an asymmetrical manner.
On the theoretical front, the high failure rate of cross-border collaboration is attributed not only to the difficulties in cross-cultural adaptation (Duan et al., 2010; Hemmert et al., 2014) but to the transactional hazards caused by external uncertainty and behavioral opportunism (Bosse and Alvarez, 2010; Brahm and Tarziján, 2014). The literature of transaction costs economics (TCE) has prescribed either a structural or relational form of governance design for the project interface which dictating the ways of task division and knowledge exchange (Faems et al., 2008). The former emphasizes the importance of structural contracts or formal agreements in writing between exchange parties, which tasks are well defined and divided beforehand (Reuer and Ariño, 2007), while the latter focuses on relational processes within ongoing bilateral relationships, and stresses the role of trust for binding and coordinating all sides involved in the collaboration (Jiang et al., 2013). The two extreme modes not only reflect the different logics of project interface design but also dictate the degree of contractual formalization and guide the division of tasks. Although the two governance modes are usually viewed as equivalent or substitutes, their complementarity has also been reported in certain circumstances (Poppo and Zenger, 2002), implying the endogeneity of governance decisions. In light of the disparity and interdependence of two governance modes, this study views a choice to take either a formal or flexible interface a critical decision in the beginning of any cross-country scientific cooperation project.
Alliance studies have attempted to identify the antecedents of specific governance decisions that are used to reduce uncertainty and risks arising from knowledge exchange between partners. For example, the seminal works of Teece (1986) suggest that contractual solutions to innovators are determined by the appropriability regime, the status of in the dominant design paradigm and the presence of complementary assets, while Chesbrough (2008) further demonstrates how contracting mechanisms help a firm leverage other firms' knowledge assets. In addition to contractual solutions in the imperfect knowledge exchange market (Bosse and Alvarez, 2010; Choi and Contractor, 2016), Blomqvist et al. (2005) view trust as a complementary mechanism to bridge the differences between partners' nonhomogeneous backgrounds and culture. However, there are still some gaps for our understanding of high failure rates of cross-border collaboration. The first gap refers to the governance choices for non-economic exchanges, such as mutual learning in science collaboration projects. In contrast to the make/buy decision in commercial transactions, a science project governance is concerned more with the efficiency of cross learning than with the risk of losing one's own proprietary knowledge to other side (Foss, 2007). However, the value-driven in lieu of hazard-aversed project interface between research teams has been sidelined in the TCE literature. The second gap is about the normative implication of governance choices (Gulati and Nickerson, 2008); it has been questioned partly because mixed findings on the performance effect of governance decisions may be a consequence of self-selection bias (Leiblein, 2003), particularly when a majority of studies have assessed the performance implication of distinct governance choices without accounting for the fact that firms purposely, instead of randomly, choose certain governance modes (Hamilton and Nickerson, 2003). Moreover, although the TCE theorists postulates the efficiency-maximizing effect of governance fit (Castañer et al., 2014), it remains under-explored how a governance misfit hurts an exchange (Reuer and Ariño, 2002), not to mention a further probe into the asymmetrical performance decay effect of under- and over-governed exchanges.
To heed the recent calls for more inquiries into the complex nature of governance choices in various contexts (Leiblein, 2003; Geyskens et al., 2006), this study aims to develop a comparative perspective of the performance effects of scientific projects. Viewing project interface design as a proxy of governance choices for knowledge exchange in the international science collaboration, this study sets out to investigate the extent to which a project interface choice is shaped by the imperfectness of knowledge markets, and, in turn, affects project performance measured by knowledge co-creation. Furthermore, considering the necessity of a multi-theoretical lens upon the context of international science collaboration, this study examines if the implicit factors at the team- and dyadic levels, namely, team competence and inter-team social capital, also yield influences, along with the project interface choice, on project performance. The potential effect of unobserved heterogeneity among scientific cooperation projects is captured by using the Heckman two-stage model (1979), which simultaneously tests the relative influences of observed and unobserved determinants of a specific project interface choice on project performance. Finally, the study aims to probe into the performance decay problem in the presence of the misfit between knowledge market conditions and interface choices.
Section snippets
The governance perspective of international collaboration
Given the high failure rate of cross-country collaboration (Hu et al., 2017; Pothukuchi et al., 2002), numerous studies have probed into the governance issues of international alliances or partnerships (e.g., Contractor et al., 2011; Kranenburg et al., 2014); they prescribe two distinct lines of prescriptions. The first suggests a structural design of single exchange and emphasizes the importance of formal written contracts or agreements, defining the division of task for the parties involved (
Sample, measures & methodology
The past several decades have witnessed the fast growth of international cooperation in scientific research. In the 1990s alone, the figure of co-authored articles, as the output of international cooperation by different countries, nearly doubled to account for 15.6% of all scientific articles published (Wagner and Leydesdorff, 2005). The increasing importance of international science cooperation is explainable by the causes, such as the proliferation of scientific disciplines or growing
Empirical results
The research framework is shown in Fig. 1, which illustrates the proposed relationships between the variables. The descriptive statistics and correlations are shown in Table 2, while the hypothesis testing results via the two-stage Heckman procedure are shown in Table 3, Table 4, respectively.
The result from the first stage of the project interface model is shown in Table 3. The Probit model employed in this step is to differentiate projects with flexible project interface (Y = 1) from those
Discussion
Although the performance implication of governance decisions has been widely addressed in the alliance literature, a puzzle remains if, and to what extent, such decisions are determined by exchange conditions along with other hidden factors. This study examines whether or not a project interface, as a proxy of governance choices, really matters in regard to knowledge creation performance of a cross-country scientific cooperation.
Hypothesis 1 is supported by the 1st stage model of the Heckman
Conclusion
To caution against the universal importance of governance choices to the efficiency gain of knowledge exchange, this study shows a partial explanatory power of project interface design to project performance. Instead, observed differences in the knowledge creation performance governed by different project interfaces are driven more by implicit factors underlying an interface choice. While the increasing rate of technological progress in the knowledge economy implies an open innovation regime (
Acknowledgements
The authors acknowledge the Ministry of Science and Technology in Taiwan for the funding of this research (Grant ID: MOST 105-2410-H-002-219-MY2).
Huei-Wen Pao is an assistant professor in Department of Marketing, Takming University of Science & Technology. Currently she is an educator and a researcher in service and marketing field.
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Cited by (2)
Huei-Wen Pao is an assistant professor in Department of Marketing, Takming University of Science & Technology. Currently she is an educator and a researcher in service and marketing field.
Hsueh-Liang Wu is a professor in the Department and Graduate Institute of International Business, National Taiwan University, Taiwan. He received his Doctorate in Commerce from the University of Birmingham, United Kingdom. Before joining the academia in 2002, he served as a senior decision-support specialist in the government for 12 years with wide participation in policy and strategy issues. Currently an educator and a researcher in the field of technology & innovation management, he has published papers in Journal of Business Research, International Journal of Human Resources Management, Corporate Governance: An International Review, IEEE Transactions on Engineering Management, R&D Management, Journal of Organizational Change Management, and some other journals.
Cheng-Yu Lee is a professor in Department of Industrial Management and Information, Southern Taiwan University of Science and Technology, Taiwan. He received his Doctorate in Business Administration from National Cheng Kung University. Currently an educator and a researcher in technology and innovation management field, he is interested in innovation strategy. His publications have appeared in the Asia Pacific Journal of Management, IEEE Transactions on Engineering Management, International Journal of Human Resource Management, International Journal of Technology Management, Management Decision, Technovation and other journals.