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Design and implementation of blockchain-based digital advertising media promotion system

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Abstract

In recent years, the rapid development of the Internet digital advertising (IDA) market has brought many issues. Low-quality advertisements (ADs) have caused significant troubles for Internet users, and the “AD fraud” has plunged the IDA ecosystem into a crisis of trust. The blockchain’s trusted computing model provides new ideas for solving the above problems. In this paper, we designed and implemented a blockchain-based digital advertising media system (B2DAM), where the Hyperledger is used as the implementation platform. Our B2DAM system integrates distributed ledger, multi-chain, smart contracts, and consensus mechanisms to ensure decentralization and multi-party maintenance of immutable data. We implemented business logic in smart contracts and Hyperledger SDK. The experiments show the transaction throughput can reach 550 tps and the system can meet the application requirements.

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Acknowledgements

This research is supported in part by the National Natural Science Foundation of China under projects 61772150, 61862012 and 61962012, the Guangxi Key R&D Program under project AB17195025, the Guangxi Natural Science Foundation under grants 2018GXNSFDA281054, 2018GXNSFAA281232, 2019GXNSFFA245015, 2019GXNSFGA245004 and AD19245048, the Peng Cheng Laboratory Project of Guangdong Province PCL2018KP004, and the Guangxi Key Laboratory of Cryptography and Information Security under grants GCIS201929, GCIS201930 and GCIS201924.

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  1. Guangxi Key Laboratory of Cryptography and Information Security, School of Computer Science and Information Security, Guilin University of Electronic Technology, Guilin, 541004, China

    Yong Ding, Decun Luo, Hengkui Xiang, Wenyao Liu & Yujue Wang

  2. Cyberspace Security Research Center, Peng Cheng Laboratory, Shenzhen, 518000, China

    Yong Ding

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  1. Yong Ding
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Correspondence to Yujue Wang.

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Ding, Y., Luo, D., Xiang, H. et al. Design and implementation of blockchain-based digital advertising media promotion system. Peer-to-Peer Netw. Appl. 14, 482–496 (2021). https://doi.org/10.1007/s12083-020-00984-5

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