China has become one of the largest food markets in the world. Alone with its rising market power, we conceptually review relevant literature to discuss important issues on Chinese consumers’ willingness to pay for organic foods. Important factors that might determine consumer willingness to pay were discussed (i.e. culture, demography, attitudinal factors, health consciousness, individual norms, consumer knowledge, food safety, environmental concern, animal welfare, purchasing power, nutritional value). We then put forward a prospect of the future research on consumers’ willingness to pay for organic foods in China and other developing countries. Practical and policy implications are also elaborated.
REVIEW ARTICLE
Chinese consumers’ willingness to pay for organic foods: a conceptual review
Rui Li Related information
*Corresponding author: lirui7533967@outlook. com
aAssociate Professor, Department of Food Quality and Safety, FoShan University, XianXi Lakeside, DaLi, NanHai District, Foshan, Guangdong 528231, China P.R.
bAssociate Professor, South China Food Safety Research Center, Guang Dong Province, China P.R.
, Chien-Hsing Lee Related informationaAssociate Professor, Department of Food Quality and Safety, FoShan University, XianXi Lakeside, DaLi, NanHai District, Foshan, Guangdong 528231, China P.R.
bAssociate Professor, South China Food Safety Research Center, Guang Dong Province, China P.R.
cAssistant Professor, Department of Business Administration, Cheng Shiu University, Kaohsiung 83347, Taiwan.
, Yu-Ting Lin Related informationdAssistant Professor, Department of Food & Beverage Management, Cheng Shiu University, Kaohsiung 83347, Taiwan.
, Chi-Wei Liu Related informationeGraduate student, Graduate Institute of Management, Cheng Shiu University, Kaohsiung 83347, Taiwan.
International Food and Agribusiness Management Review: 23
(2)- Pages: 173 - 188
Published Online: April 07, 2020
Abstract
Keywords: willingness to pay, Chinese consumers, organic foods
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