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A study on cross-border e-commerce partner selection in B2B mode

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Abstract

The emergence of cross-border e-commerce has brought new opportunities to traditional enterprises. This paper discusses the partner selection of cross-border e-commerce companies in the B2B mode. It constructs a theoretical model of partner selection of cross-border e-commerce enterprises based on literature review. Through the mathematical analysis of an asymmetric evolutionary game model, it is considered that the model has an evolutionarily stable strategy. Based on it, a multi-agent model is constructed. The results of the simulation reveal the mediation role of trust between corporate reputation and enterprise cooperation. Simultaneously, it verified the moderation effect of information sharing between the trust and cooperation of cross-border e-commerce companies. It also provides explanations for the inconsistency in the relationship between trust and cooperative behavior. From both mathematical and data perspectives, this paper attempts to test the theoretical model proposed, which enriches the methodology to test the theory.

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Acknowledgements

This work is supported by the NSFC (71462009); Science and Technology Project Founded by the Education Department of Jiangxi Province (GJJ190292); Jiangxi Province Teaching Reform Research Project under Grants No. (JXJG-18-4-29); Jiangxi Natural Science Fund (20192BAB207010).

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  1. School of Information Technology, Jiangxi University of Finance and Economics, No. 168, East Shuanggang Road, Changbei, Nanchang, 330013, Jiangxi, China

    Sihua Chen, Qin He & Hua Xiao

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  1. Sihua Chen
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Correspondence to Qin He.

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Chen, S., He, Q. & Xiao, H. A study on cross-border e-commerce partner selection in B2B mode. Electron Commer Res 22, 1–21 (2022). https://doi.org/10.1007/s10660-020-09403-6

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