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A survey on influence maximization in a social network

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Abstract

Given a social network with diffusion probabilities as edge weights and a positive integer k, which k nodes should be chosen for initial injection of information to maximize the influence in the network? This problem is popularly known as the Social Influence Maximization Problem (SIM Problem). This is an active area of research in computational social network analysis domain, since one and half decades or so. Due to its practical importance in various domains, such as viral marketing, target advertisement and personalized recommendation, the problem has been studied in different variants, and different solution methodologies have been proposed over the years. This paper presents a survey on the progress in and around SIM Problem. At last, it discusses current research trends and future research directions as well.

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Acknowledgements

The authors want to thank Ministry of Human Resource and Development (MHRD), Government of India, for sponsoring the project: E-business Center of Excellence under the scheme of Center for Training and Research in Frontier Areas of Science and Technology (FAST), Grant No. F.No.5-5/2014-TS.VII.

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  1. Department of Computer Science and Engineering, IIT Gandhinagar, Gujarat, India

    Suman Banerjee

  2. Department of Industrial and Systems Engineering, IIT Kharagpur, Kharagpur, India

    Mamata Jenamani

  3. Department of Mechanical Engineering, IIT Kharagpur, Kharagpur, India

    Dilip Kumar Pratihar

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  1. Suman Banerjee
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  2. Mamata Jenamani
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  3. Dilip Kumar Pratihar
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Correspondence to Suman Banerjee.

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Major part of this was done when the first author was a Ph.D. student at IIT Kharagpur. This work is financially supported by the project E-Business Center of Excellence (F.No.5-5/2014-TS.VII).

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Banerjee, S., Jenamani, M. & Pratihar, D.K. A survey on influence maximization in a social network. Knowl Inf Syst 62, 3417–3455 (2020). https://doi.org/10.1007/s10115-020-01461-4

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  • DOI: https://doi.org/10.1007/s10115-020-01461-4

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