Abstract
The study attempts to develop and validate a physical product e-tailing systems success model based on the existing information systems/e-commerce systems success models and consumer behavior literature. The proposed e-tailing success model describes the interrelationships among nine dimensions: Information Quality, System Quality, Service Quality, Product Quality, Perceived Price, Perceived Value, User Satisfaction, Intention to Reuse, and Electronic Word-of-Mouth. Data collected from 258 valid respondents are tested against the research model using the partial least squares approach. The results indicate that Information Quality, System Quality, Service Quality, Product Quality, and Perceived Price (i.e. e-tailers’ quality and price attributes) have a significant influence on both Perceived Value and User Satisfaction, and that Perceived Value significantly affects both Intention to Reuse and eWOM (i.e. customers’ loyalty) directly or indirectly through the mediation of User Satisfaction. The results of this study provide several important theoretical and practical implications for e-tailing systems success.
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This research was substantially supported by the Ministry of Science and Technology (MOST) of Taiwan under grant number MOST 103-2410-H-018-014.
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Appendix: Measuring items used in this study
Appendix: Measuring items used in this study
1.1 Information quality
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IQ1 The e-tailing system provides the precise information I need.
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IQ2 The information content provided by the e-tailing system meets my needs.
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IQ3 I feel the output of the e-tailing system is reliable.
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IQ4 The e-tailing system provides up-to-date information.
1.2 System quality
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SQ1 The e-tailing system is user-friendly.
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SQ2 The e-tailing system is easy to use.
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SQ3 The response time of the e-tailing system is acceptable.
1.3 Service quality
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SV1 The e-tailer is always willing to help me.
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SV2 I feel safe in my transactions with the e-tailer in terms of security and privacy protection.
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SV3 The e-tailer has the knowledge to answer my questions.
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SV4 The e-tailer understands my specific needs.
1.4 Product quality
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PQ1 The products provided by the e-tailer appear to be reliable.
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PQ2 The product quality of the e-tailer appears to be good.
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PQ3 The products provided by the e-tailer appear to be durable.
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PQ4 The products provided by the e-tailer appear to be of good quality.
1.5 Perceived price
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PP1 It may not be possible to get a better discount from another e-tailer.
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PP2 It may not be cheaper to buy products at another e-tailer.
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PP3 I may not need to pay more money when buying products from this e-tailer as compared to another e-tailer.
1.6 Perceived value
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PV1 The e-tailer products are a good value for money.
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PV2 The e-tailer product prices are acceptable.
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PV3 The e-tailer products are considered to be a good buy.
1.7 User satisfaction
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US1 I am satisfied with this e-tailer.
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US2 The e-tailer is of high quality.
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US3 The e-tailer has met my expectation.
1.8 eWOM
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WM1 I will recommend the e-tailer to others.
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WM2 I will recommend the products of the e-tailer to other potential users.
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WM 3 I intend to share my good experience about the e-tailer with others more frequently in the future.
1.9 Intention to reuse
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IR1 Assuming that I have access to the e-tailing system, I intend to reuse it.
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IR2 I will reuse the e-tailing system in the future.
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IR3 I will frequently use the e-tailing system in the future.
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Wang, YS., Lin, Sj., Li, CR. et al. Developing and validating a physical product e-tailing systems success model. Inf Technol Manag 19, 245–257 (2018). https://doi.org/10.1007/s10799-017-0286-8
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DOI: https://doi.org/10.1007/s10799-017-0286-8