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The Netflix effect: exploring the nexus of content exposure, destination appeal, and behavioural intention Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-03-11 Jeong Hyun Kim, Jungkeun Kim, Namho Chung, Chulmo Koo
This study employs the AIDA framework and reception theory to explore the nexus between Netflix content exposure and travel intention. Findings unveil the underlying mechanisms involving exposure t...
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Correction Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-03-05
Published in Journal of Travel & Tourism Marketing (Vol. 41, No. 3, 2024)
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Will you choose a low-rating hotel that offers promotions? – Insights from the prospect theory Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-03-04 Wenjia Han, Billy Bai, Carola Raab, Cass Shum, Anjala S. Krishen
Built upon the compensatory decision-making model and anchor effect from the prospect theory, the current research examines the interactive effects of sales promotion and rating disadvantage on the...
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Travel-based learning: unleashing the power of destination curiosity Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-02-28 Dori Davari, SooCheong (Shawn) Jang
International travel has been historically influenced by interest in foreign cultures and environments. Despite its deep roots in curiosity and exploratory behavior, curiosity-driven travel is unde...
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Investigation into the festival brand co-creation mechanism: extended application of the customer-based brand equity model Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-02-25 Xiaoting Chi, Heng Zhou, Gangwei Cai, Heesup Han
Festival branding is of great significance to festival tourism marketing and competitive advantage. The research framework deepened the application of the Customer-Based Brand Equity (CBBE) model b...
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Effects of foodservice consumers’ perceptions of face recognition payment on attitude, desire, and behavioral intentions: a cross-cultural study Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-02-19 Kyuhyeon Joo, Jungsun (Sunny) Kim, Jinsoo Hwang
This study examined factors affecting customer intention to use facial recognition payment (FRP) in the restaurant industry. This study used data collected from 331 restaurant patrons residing in S...
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Mental health issues and revenge tourism Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-02-18 Shanshan Zhao, Yanfeng Liu
During the COVID-19 pandemic, consumers experienced mental health issues like anxiety, depression, and stress. As the pandemic eases and restrictions lift, a revenge tourism trend emerges. This stu...
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Past, present, and future scene of influencer marketing in hospitality and tourism management Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-02-19 Eray Polat, Fatih Çelik, Blend Ibrahim, Dogan Gursoy
This paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T) field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies researc...
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Influencer marketing effectiveness: giving competence, receiving credibility Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-02-16 Fernanda Polli Leite, Nicolas Pontes, Bruno Schivinski
Travel influencers often disclose personal details in their social media recommendations. However, previous research has not explained how such content impacts influencer evaluations. This study ex...
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Special issue: ESGs and SDGs Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-02-07 Jinsoo Lee, Ki-Joon Back, Jungkun Park
Published in Journal of Travel & Tourism Marketing (Vol. 41, No. 1, 2024)
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The industry-academia gap on the corporate governance issues in tourism and hospitality: A critical review and future research suggestions Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-02-07 Yoon Koh
The current study identifies the most important corporate governance topics being discussed in the industry and academia. The findings are based on a series of comparative automated content analyse...
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ESG themes of the restaurant industry: a comparison between full-service and limited-service restaurants Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-02-07 Seoki Lee, Sunny Ham, Jihwan Yeon, Minwoo Lee
Considering the increasing significance of environmental, social, and governance (ESG) in the corporate world, an exploration of ESG reporting in the hospitality context has received limited attent...
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Effect of customers’ skepticism toward CSR practices on customers’ behavior in luxury service context Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-02-07 Hyowon Hyun, Jiseon Ahn, EunPyo Hong, JungKun Park
This study aims examining the consequences of customers’ distrust toward luxury service providers (i.e. attitude, trust, and willingness to pay). The mediating role of attitude and trust is tested ...
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Effect of customers’ subjective knowledge on accepting ESG (environmental, social, governance) activities in the hospitality industry Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-02-07 Yun-Na Park, Minjung Shin
Research on the adoption of environmental social governance (ESG) activities from a customer perspective has been rarely conducted in the hospitality literature. Hence, applying learning process th...
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Emotional or rational? Effective ESG advertising messages for travel enterprises Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-02-07 Miju Choi, Youngjoon Choi
This study investigates the effect of ESG advertising messages on consumer support for ESG management in the context of travel enterprises by integrating persuasion theory and regulatory focus theo...
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Impact of perceptions of ESG on organization-based self-esteem, commitment, and intention to stay Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-02-07 Jungsun (Sunny) Kim, Yaena Park, Boran Kim, Choong-Ki Lee
The purposes of this study are to provide a comprehensive understanding of ESG in terms of its dimensionality, and to explore how integrated resort (IR) employee perceptions of ESG practices influe...
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Exploring global trade show website content accessibility and policies worldwide for social inclusion of persons with disabilities Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-02-07 Shinyong Jung, Kwangsoo Park, Yoon Joo Lee
This study investigates web-accessibility problems of global trade show websites based on WCAG 2.0 (Study 1), and the quantitative results are compared with the qualitative document analysis of var...
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Sustainable development goals of Agenda 2030 in the declarations and aims of international tourism organisations Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-02-07 Krzysztof Berbeka, Wieslaw Alejziak, Jadwiga Berbeka
The study aims to assess the involvement of international tourism organisations in including sustainable development goals (SDGs) from Agenda 2030 in their declarations, aims and reporting goal ach...
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A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-02-07 Zeineb Farhat, Damien Chaney
This paper explores how destination brand hate develops over time after a negative experience. Drawing on the trajectory method, participants were asked to graphically trace the course of their neg...
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How new technology impacts airport’s service quality and behavioral intentions Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-02-07 Seock-Jin Hong, Clinton Purtell, Jin Young Chung, Dong-Ho Choi
Airports continuously enhance the quality of their services, adopting new technologies to improve passengers’ experience. The current study explores how autonomous attributes, service quality, and ...
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What drives impulsive travel intention in tourism live streaming? A chain mediation model based on SOR framework Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-02-07 Xuedong Liang, Yanda Huo, Peng Luo
Tourism live streaming (TLS) has experienced a surge in popularity; however, impulsive travel intention in this context has received limited scholarly attention. Based on the stimulus – organism–re...
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Compensatory consumption and unplanned purchases: the moderating role of the decision frame effect Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-02-07 Jungkeun Kim, Eunji Lee, Suh-Young Irene Park, Namho Chung, Chulmo Koo
This research aims to investigate the relationship between prior spending and unplanned purchases based on an understanding of decision framing effects and compensatory psychology. We argue that th...
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How does cultural heritage destination digitalization influence tourists’ attitudes? The role of constructive authenticity and technology-destination fit Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-02-07 Yao Li, Lianyang Jiao, Mi Zhou
This study examined how cultural heritage destination digitalization influences tourists’ attitudes by analyzing the mediating effect of constructive authenticity and the moderating effect of techn...
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The interaction effect of endorser type and destination stereotype on destination evaluation Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-01-11 Fangxuan (Sam) Li, Zhiqun Zhou
This research examined the interaction effect of endorser type and destination stereotype on destination evaluation. The findings indicated that adopting an avatar as a destination endorser is more...
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Do you trust ChatGPTs? Effects of the ethical and quality issues of generative AI on travel decisions Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-01-09 Jeong Hyun Kim, Jungkeun Kim, Changju Kim, Seongseop (Sam) Kim
This study investigated the impact of ChatGPT’s recommendation quality and ethical concerns on travelers’ acceptance, satisfaction, and perceived trustworthiness. Results showed that when quality a...
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Unpacking the power of user-generated videos in hospitality and tourism: a systematic literature review and future direction Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2024-01-08 Eray Polat, Fatih Çelik, Blend Ibrahim, Mehmet Ali Köseoglu
We review user-generated video (UGV)-research in hospitality and tourism (H&T), provide an overview of its current-state, and suggest ways forward. We adopted a systematic literature review methodo...
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Authenticity and perceived transformation of pilgrimage tourism: exploring the serial mediating effects of mindfulness and spirituality Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-12-28 Sheng-Hshiung Tsaur, Ying-Syuan Lin
This study proposed a model for investigating the mindfulness and spirituality serially mediated the relationship between authenticity and perceived transformation, thereby clarifying the interacti...
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How about non-human tour guides? The influence of AI tour guides’ dress and conversation style on the intention of consumers to continue using them Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-12-28 Yuchen Wang, Mengmeng Song, Rui Guo, Yucong Duan
Based on the cognitive fit theory, this study constructs a model to examine the impact mechanism of AI tour guides’ visual and linguistic cues on consumers’ intentions to continue using them. Two e...
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Impact of customer environmental attitude-behavior gap Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-12-25 Yaqin Lin, Don Wu, Chun-Hung Chiu
This study investigates how the customer environmental attitude-behavior gap affects a hotel’s total carbon emissions and profits. Results indicate that this gap does not affect the emissions and p...
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Perceived risk in hospitality and tourism scholarship: a systematic review and future research agenda Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-12-25 Selda Yordam Dağıstan, Burhan Sevim, Hasan Evrim Arici, Mehmet Bahri Saydam, Mehmet Ali Köseoglu
This study offers a bibliometric evaluation of perceived risk research in the hospitality and tourism literature. It emphasizes the essential scientific topics, the conceptual foundations, and the ...
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Effects of the spatial environment on tourists’ willingness to adopt robot services Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-12-21 Ruoyu Yu, Zelin Tong, Xue Wang, Xiaoliang Feng
Much of the literature on individuals’ low adoption of robots revolves around service quality or consumer psychology; physical environmental factors are scarcely addressed. This paper investigates ...
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Pro-environmental behavior in tourism and hospitality: science mapping of present and future trends Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-12-12 Muhammad Ashraf Fauzi, Heesup Han, Mohd Hafiz Hanafiah, Noor Akma Abu Bakar
This study evaluates the knowledge structure of pro-environmental behavior in the tourism and hospitality industry. Two bibliometric analyses explore current and emerging themes through bibliograph...
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From stage to a sense of place: the power of tourism performing arts storytelling for sustainable tourism growth Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-12-13 Cheng-Yi Luo, Chin-Hsun (Ken) Tsai, Ching-Hui (Joan) Su, Ming-Hsiang Chen
This study adopts a circuits of culture approach to examine the role of tourism performing arts (TPA) storytelling in conveying a sense of place to visitors, and its potential impact on their attit...
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Message framing strategies in promoting tourists’ pro-environmental behavioral intentions: the interaction of social distance and message framing Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-12-07 Xinxin Zhao, Yanbo Yao, Lianping Ren, Guangmei Jia
Drawing on framing theory and construal level theory, this study conducted two experiments (N = 201 + 200) to examine the causal relationship between message framing strategies and changes in pro-e...
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Effects of the presentation of destination paradoxical features on tourists’ travel intention: the mediating role of destination personality clarity and personality originality with the moderating role of tourists’ experiences Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-12-01 Jian Yufan, Guo Xiaoxuan
Presenting paradoxical features of destinations can be used to shape a destination’s unique personality. However, paradoxical features are a double-edged sword, and few studies proposed effective s...
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Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-12-01 Jongsik Yu, Seongseop (Sam) Kim, Nancy Grace Baah, Jungwoon Seo, Heesup Han
This study explores the properties of vegan hotels using a qualitative approach and identifies the impacts of the characteristics of vegan hotels on consumption value, perceived advantage, word-of-...
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Airline and hotel loyalty programme diversity and choice: effects of personality, cultural, and socio-demographic factors Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-12-01 Yu Su (Olivia Su), Craig Lee, Brent Lovelock
This study aims to conceptually diversify loyalty programme designs for a richer consumer experience in airlines and hotels by framing loyalty programme rewards into four categories: social-compari...
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Multi-method investigations of the impact of lockdown relaxation on tourists’ and residents’ movements Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-11-09 Seunghun Shin, Eunji Lee, Yerin Yhee, Jungkeun Kim, Chulmo Koo
This research examines the impact of lockdown relaxation on tourists’ and residents’ movements in the context of restaurant patronage in Jeju Island, South Korea. Drawing on spatial interaction and...
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Fear of missing out and revenge travelling: the role of contextual trust, experiential risk, and cognitive image of destination Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-11-12 Weng Marc Lim, Saumyaranjan Sahoo, Ashima Agrawal, Lokesh Vijayvargy
COVID-19 caused a surge in people’s desire to travel due to their fear of missing out (FOMO) and monotony of lockdown life. This led to the emergence of a new phenomenon called “revenge travelling....
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Psychological dynamics in the metaverse: evaluating perceived values, attitude, and behavioral intention in metaverse events Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-11-06 Miju Choi, Youngjoon Choi, Saeid Nosrati, Tadesse Bekele Hailu, Seongseop (Sam) Kim
This study investigated the underlying psychological mechanisms associated with metaverse events. By adopting a mixed methods approach, Study 1 found three major themes: “immersive experience”, “es...
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Travel and Tourism Marketing in the age of the conscious tourists: a study on CSR and tourist brand advocacy Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-11-03 Naveed Ahmad, Sarminah Samad, Heesup Han
Recognizing the power of consumer-led dialogue over traditional company-led marketing, travel and tourism organizations increasingly appreciate the role of consumer advocacy. This study explored co...
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Exploring the role of flow experience and telepresence in virtual reality (VR) concerts Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-11-03 Hyelin (Lina) Kim, Sung-Eun Kim, Kwangsoo Park, Sherrie Tennessee
This study investigates how implementing VR technology in live music concerts impacts participants’ emotional perceptions and subsequent behaviors, drawing upon the flow theory. The findings demons...
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Green rush in Phuket: big-data evidence of cannabis commercialization in a tourism-centric area Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-10-09 Chayanon Phucharoen, Nichapat Sangkaew, Surarak Wichupankul, Aziz Nanthaamornphong
Thailand has pioneered legalizing cannabis for medical purposes in Asia. This study focuses on drug tourism and the supply of cannabis in Phuket. Geospatial analysis reveals a notably positive asso...
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Examining cultural differences in Airbnb naming convention and user reception: an eye-tracking study Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-10-08 Wilson Cheong Hin Hong, Henrique Fátima Boyol Ngan, Joanne Yu, Paula Arbouw
Listing titles significantly impact consumer behaviors on shared-economy platforms (e.g. Airbnb). Due to limited research on the length, informativeness, and creativity of titles in this context, t...
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Human values and traveler behaviors: metaverse for conferences and meetings Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-10-05 Antonio Ariza-Montes, Wei Quan, Aleksandar Radic, Jongsik Yu, Heesup Han
The main purpose of this article is testing the factors that influence the use of the metaverse for conferences/meetings, the moderating effects of human values and the gender, and the age of users...
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Solo tourism: exploration and conceptualization – a semi-supervised machine learning approach Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-09-20 Aikaterini Manthiou, Van Ha Luong, Phil Klaus
This study aims at understanding and conceptualizing solo tourism. By using a semi-supervised machine learning approach and scrutinizing 27,208 solo tourist tweets. Based on implicit self-theory we...
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Role of physical environment and green natural environment of pet-accompanying tourism sites in generating pet owners’ life satisfaction Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-09-10 Wei Quan, Seongseop (Sam) Kim, Nancy Grace Baah, Heekyoung Jung, Heesup Han
ABSTRACT This study investigated pet owners’ assessments of the physical environments of tourism attractions relating to pet tourism, and their consequences, which influence experiential satisfaction, pet attachment, well-being, and life satisfaction. A mixed method approach was used. The physical and green environments of pet-accompanying tourism, experiential satisfaction, pet attachment, and hedonic
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Revenge tourism after the lockdown: based on the SOR framework and extended TPB model Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-09-12 Shanshan Zhao, Yanfeng Liu
ABSTRACT Revenge tourism has driven rapid recovery in the tourism industry. To explore its influencing factors and mechanisms, this study adopts a comprehensive theoretical framework combining the SOR framework and extended TPB model. The study analyzes the interplay between factors such as risk perception, travel experiences, subjective norms, negative emotions, behavioral attitudes, and perceived
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Value co-destruction in tourism and hospitality: a systematic literature review and future research agenda Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-09-06 Erose Sthapit, Brian Garrod, Matthew J. Stone, Peter Björk, Hanqun Song
ABSTRACT This study systematically reviews, synthesises and integrates the extant literature on value co-destruction in the field of tourism and hospitality. The results indicate that research in this field is still in its infancy, suffers from a contextual imbalance and employs mainly qualitative methods. Several gaps are identified, and four areas for future work are proposed: further theorisation
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Is ChatGPT the right technology for service individualization and value co-creation? evidence from the travel industry Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-09-06 Mahmut Demir, Şirvan Şen Demir
ABSTRACT This paper aims to outline the influences of ChatGPT on service individualization and service value co-creation in the travel industry. Data were collected from managers and experts of travel agencies in Turkey. Hypotheses were tested via the independent sample t-tests, enter regression analysis, and the bootstrapping approach. It is found that ChatGPT empowered service individualization and
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Exploring a pent-up travel: constraint-negotiation model Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-08-29 Kyoungmin Lee, Minsung Kim, Jin Young Kim, Chulmo Koo
ABSTRACT This study proposes a model that links travel constraints with subjective norm as an additional constraint, negotiation, and learned helplessness to the desire under the pandemic and pent-up intention. Extending the constraint-negotiation model, this study analyzed 488 survey data using partial least square structural equation modeling. The results show that pent-up intention for international
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Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-08-22 Hyoungeun Moon, Jongsik Yu, Bee-Lia Chua, Heesup Han
ABSTRACT This study explored the concept of green brand authenticity in tourism and its relationships with relevant variables by using a mixed method. Firstly, the content analysis of interview revealed four dimensions of green brand authenticity: green practice, green servicescape, green support for locals, and green customer engagement. Then, the analysis of a total of 352 survey responses collected
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The interaction effect of reward type and mindset on online travel community promotion intention: the mediating roles of identification and community commitment Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-08-16 Fangxuan (Sam) Li, Xin He
ABSTRACT This study explores the interaction effect of reward type and mindset on community promotion in the online travel community guided by implicit theories. Three scenario-based experiments were undertaken to examine the interaction effect. Specifically, community members with a fixed mindset are more inclined to promote community when they obtain material rewards, while community members with
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How do social media tourist images influence destination attitudes? Effects of social comparison and envy Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-08-16 Jia Xu, Yi Wang, Yangyang Jiang
ABSTRACT This study focused on the impact of attractive travel selfies on potential travelers, especially when they have a positive self presentation intention. The study is based on social comparison theory and found that positive self presentation intentions motivate people to engage in upward body comparisons. If the upward body comparison led to self-image concerns among potential travelers, their
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A cross-cultural multilevel investigation on memorable destination local food consumption experience and food personality traits Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-08-09 Frank Badu-Baiden, Seongseop (Sam) Kim, IpKin Anthony Wong
ABSTRACT This study examines cross-cultural memorable local food experiences as perceived by international tourists using multilevel analysis. Based on the literature review, eight hypotheses were developed. A total of 925 questionnaires were completed by US tourists who travelled to Europe or Asia. These international tourists’ food-related personality traits significantly affected memorable food
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How to enhance behavioral intentions in the context of indoor smart farm restaurants: focusing on internal environmental locus of control Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-07-31 Kyuhyeon Joo, Heather Markham Kim, Jinsoo Hwang
ABSTRACT This study focused on the concept of internal environmental locus of control to identify how behavioral intentions are formed in the context of the indoor smart farm restaurant. The data was collected from 330 respondents who had dined out within the last six months in South Korea. The findings revealed that all four dimensions of internal environmental locus of control (i.e. green consumers
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Well-known or well-liked? The effects of brand reputation on customers’ responses to service failure Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-07-27 Mengzhen Liu, Wei Xiong
ABSTRACT This study aims to investigate the effect of brand reputation (both holistic and dimensional) on customer reactions to service failure. Employing two experiments and a survey, we find that a good reputation suffers less from service failure (the holistic buffering effect) and service quality mediates the process. The two dimensions of reputation, generalized favorability and familiarity, have
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The power of culture: how it shapes tourists’ online engagement with destinations Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-07-27 Jie Yin, Xingqin Qu, Yensen Ni
ABSTRACT This study investigates how belief and folklore culture influence destination online engagement behavior, with a specific focus on Meizhou Island’s Mazu culture. Through social cognition theory, the study reveals that cultural atmosphere affects online engagement behavior through mystique and place distinctiveness, but peer emotional contagion and perceived crowding moderate this relationship
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Exploring the factors that influence customers’ willingness to switch from traditional hotels to green hotels Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-07-21 Lanji Quan, Bonhak Koo, Heesup Han
ABSTRACT This research is designed to illustrate the process of customers’ switching behavior from a traditional hotel to a green hotel by applying a pull-push-mooring theory and an exploratory mixed methods design. The push factors, including environmental policy, social media effects, and social norms, drive customers away from traditional hotels, while the pull factors, including personal norms
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Emerging armchair travel: Investigation of authentic armchair travel experiences and their effect on armchair travel stickiness Journal of Travel & Tourism Marketing (IF 8.178) Pub Date : 2023-07-19 Bee-Lia Chua, Seongseop (Sam) Kim, Tadesse Bekele Hailu, Jongsik Yu, Hyoungeun Moon, Heesup Han
ABSTRACT Armchair travel is a kind of tourism that gives a vicarious travel experience. This study aimed to examine the influence of authentic travel experiences on travel stickiness using the framework of stimulus-organism-response. Our result revealed that flow and functional experiences positively affected authentic travel experiences with armchair travel. Furthermore, authentic travel experiences