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For Good’s Sake: Strategic Social Media Influencer Communication in Non-Profit Organisations International Journal of Strategic Communication Pub Date : 2024-04-19 Amelie Duckwitz, Christian Zabel
Strategic social media influencer communication has become increasingly professionalised in recent years, as evidenced by the emergence of established processes and routines. The continued success ...
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Understanding Public Support for Nonprofit Organizations During the COVID-19 Pandemic International Journal of Strategic Communication Pub Date : 2024-04-13 Minhee Choi, Baobao Song, Won-Ki Moon
Given that the COVID-19 pandemic limited various functions of the society, this study examines the public’s support and participation in nonprofit organizations (NPOs) during the pandemic (2020–202...
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Organizational Voicing Architecture in the Age of Social Media – a Case Study in Professional Service Organizations International Journal of Strategic Communication Pub Date : 2024-04-11 Kaisa Pekkala, Taina Erkkilä
Digital communication technologies, particularly social media, enable members of organizations at all levels and across all functions to communicate with external stakeholders. This has required or...
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Social Media, Personalization, Visuals, and Strategic Political Communication: The Case of an African Vice President’s Image-Construction on Twitter International Journal of Strategic Communication Pub Date : 2024-03-29 Nana Kwame Osei Fordjour
Social media platforms have heightened the demand for identity-based politics, in which the public expects politicians to display personal aspects of their lives toward strategic ends. Using a mult...
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The Value of Employee Trust During Turbulent Times: Exploring Vigilant Leadership Communication and Employee Psychological Well-Being International Journal of Strategic Communication Pub Date : 2024-03-27 Renee Mitson, Sunny Qin, Rita Linjuan Men
Vigilant leadership communication has emerged as an important strategy to help organizations navigate unexpected change or turbulent times, such as recently experienced during the COVID-19 pandemic...
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Using a Digital Internal Communication Strategy for Digital Capability Development International Journal of Strategic Communication Pub Date : 2024-03-24 Lucia Wuersch, Alain Neher, Jane F. Maley, Marc K. Peter
This study aims to illustrate the multidimensional perspective of digital internal communication defined and applied in the context of strategic communication, and how digital capability developmen...
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“It’s Not so Easy to Measure impact”: A Qualitative Analysis of How Universities Measure and Evaluate Their Communication International Journal of Strategic Communication Pub Date : 2024-03-25 Isabel Sörensen, Sophia Charlotte Volk, Silke Fürst, Daniel Vogler, Mike S. Schäfer
Universities are key actors at the intersection of science and society and their strategic communication and its effective implementation is essential, as is the measurement and evaluation (M&E) of...
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The Impact of Internal Communication on Individual Empowerment: Findings of a Representative Employee Survey in Germany International Journal of Strategic Communication Pub Date : 2024-02-26 Volker Gehrau, Julia Lührmann, Helena Stehle, Ulrike Röttger
In times of turbulence and uncertainty, internal communication management is an important means of demonstrating accountability to employees and supporting their empowerment, thus contributing to o...
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Country-of-Origin Relationship (CoOR): A Relational Approach to Understanding the Association Between a Multinational Company in Crisis and Its Country of Origin International Journal of Strategic Communication Pub Date : 2024-02-25 Lisa Tam, Myoung-Gi Chon, Jeong-Nam Kim
Extant research has examined country-of-origin (CoO) from a marketing perspective, examining the effects of consumers’ evaluations of a country’s image on attitudes toward products from the country...
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Multi-Faceted Influences on Perceived Messaging Effectiveness: Strategic Communication for Enhancing COVID-19 Risk Mitigation International Journal of Strategic Communication Pub Date : 2024-01-29 Lan Ni, Yan Huang, Wenlin Liu
This study examines how situational motivation interacts with self-concept when responding to the different messaging strategies regarding a COVID-19 symptom map (CSM). In an online experiment, par...
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Strategic Communication of Muslim Organizations in the Aftermath of Islamist Terrorist Attacks – a Qualitative Analysis from Germany International Journal of Strategic Communication Pub Date : 2024-01-18 Elif Durmaz, Sabrina Hegner, Leoni Schilling, Gerrit Hirschfeld
Research on crisis communication related to terrorism deals mostly with governmental institutions and states as actors, but little on non-state actors attempting to influence perceptions of Muslims...
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Pandemic Problems in the Ivory Tower: Exploring Employee Engagement During the COVID-19 Crisis International Journal of Strategic Communication Pub Date : 2024-01-18 Laura L. Lemon, Matthew S. VanDyke
The purpose of this study was to investigate how communication constituted the engagement experiences of employees at research-intensive universities during the COVID-19 crisis. Twenty-one semi-str...
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Raise Their Voices: The Link Between Motivating Language and Employee Voice International Journal of Strategic Communication Pub Date : 2024-01-18 Jacqueline Mayfield, Milton Mayfield, Cau Ngoc Nguyen
Employee voice – in our study, upward and constructive work-related messages – is instrumental to many desirable employee and organizational outcomes including performance, organizational learning,...
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What’s the Follower-Influencer Connection on Social Media? Segmenting Social Media Followers for Strategic Communication International Journal of Strategic Communication Pub Date : 2024-01-04 Brian G. Smith, Staci B. Smith, Danielle Hallows, Thomas Robinson, Ljubica Ivanovic
This interdisciplinary study explored social media user motivations to follow influencers with a special focus on the parasocial relationship between follower and influencer. A Q-sort revealed that...
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Fighting a Global Pandemic in the Digital Age: Use of Infographics to ‘Flatten the Curve’ in the U.S. and India International Journal of Strategic Communication Pub Date : 2024-01-04 Vaibhav Shwetangbhai Diwanji, Juliann Cortese, Patrick Merle
This research examined the factors influencing people’s likelihood of following the COVID-19 preventive measures of hand washing and wearing face masks communicated via infographics, in the U.S. an...
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Enhancing Emotional Culture Through Internal Communication: Impact on Employee-Organization Relationships and Employee Advocacy International Journal of Strategic Communication Pub Date : 2024-01-04 Davood Ghorbanzadeh, Teddy Chandra, Ravil Akhmadeev, Marina Yurievna Aleynikova, Iskandar Muda
This study aims to propose and test an integrative model that incorporates internal communication, positive emotional culture, and employee-organization relationships. Drawing from the relationship...
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Government Social Media Engagement and Health Perceptions During the COVID-19 Crisis: A Cross-Sectional Study International Journal of Strategic Communication Pub Date : 2024-01-04 Hussein Bajouk, Carme Ferré-Pavia
Government social media (GSM) accounts were increasingly used by governments worldwide to support strategic crisis communication efforts during the global COVID-19 pandemic, particularly to influen...
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From Tragedy to Activism: Publics’ Emotions, Efficacy, and Communicative Action on Twitter in the Case of the 2017 Las Vegas Mass Shooting International Journal of Strategic Communication Pub Date : 2023-12-14 Jo-Yun Li, Taylor Jing Wen
Guided by the Anger Activism Model and pain and loss activism literature, this study analyzes online public discussion in a particular case of activism on social media (i.e., the 2017 Las Vegas mas...
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LGBTQ-Supporting Diversity CSR in India: Impact of CSR Levels and Role of Value-Based Attributions and Social Acceptance on CSR Outcomes International Journal of Strategic Communication Pub Date : 2023-12-14 Nandini Bhalla, Yeonsoo Kim
In 2018, India scrapped Section 377 of the Penal Code to decriminalize homosexuality in the state. This study examines the impact of different levels of lesbian, gay, bisexual, transgender, and que...
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Communication Strategies on Twitter: A Critical Discourse Analysis of the US Withdrawal from Afghanistan International Journal of Strategic Communication Pub Date : 2023-11-15 Franco Zappettini, Mustafa Rezazadah
While several studies have explored strategic communication in relation to military intervention, this study analyses communicative strategies in the context of military withdrawals and redeploymen...
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Social Media Management, Communication Roles, and Their Effects on Communication practitioners’ Involvement in Strategic Management of Organizations in Greece International Journal of Strategic Communication Pub Date : 2023-11-09 Amalia Triantafillidou, Prodromos Yannas
This article explores how communication management is being practiced in Greece and sheds light on the impact exerted by social media practice and knowledge of communication roles on practitioners’...
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The Meme’s-Eye View of Strategic Communication: A Case Study of Social Movements from a Memetic Perspective International Journal of Strategic Communication Pub Date : 2023-10-16 Jens Seiffert-Brockmann, Bradley Wiggins, Howard Nothhaft
The article argues that a memetic approach, or meme’s-eye view, could help bring together the strategic management view and the CCO-school. ‘Memes’ are understood as a second-order concept, i.e., a...
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Leaderspeak – An Evolutionary Psychology Approach to Reducing Gaps in Strategic Communication International Journal of Strategic Communication Pub Date : 2023-10-16 Binod Sundararajan, Malavika Sundararajan
The gaps that strategic communication has to bridge have widened due to competing values driven by self-interest versus superordinate organizational goals. We propose a higher-order comprehensive m...
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Media Psychophysiology and Strategic Communications: A Scientific Paradigm for Advancing Theory and Research Grounded in Evolutionary Psychology International Journal of Strategic Communication Pub Date : 2023-10-16 Yen-I Lee, Yoon-Joo Lee, Paul D. Bolls
Researchers working in the discipline of Strategic Communications can significantly enrich strategic communication by grounding theorizing in evolutionary psychology. This opportunity can be more f...
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Investor Relations as Strategic Communication: Insights from Evolutionary Psychology International Journal of Strategic Communication Pub Date : 2023-10-16 Christian Pieter Hoffmann
The investor relations (IR) function emerged from the need to limit information asymmetries between management and shareholders. As a result, the mandatory disclosure of material information is at ...
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The Evolution of the Sustainability Story: Strategic Sustainability Communication as Niche Construction International Journal of Strategic Communication Pub Date : 2023-10-16 Franzisca Weder
In this article, the evolutionary perspective is applied as a heuristic to explore strategic sustainability communication as communicative niche construction at the intersection of organizations an...
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From Costly Signals and Competitive Niches to Reciprocity, Memes, and Memory Traces: Evolutionary Psychology and Strategic Communication International Journal of Strategic Communication Pub Date : 2023-10-16 Howard Nothhaft, Jens Seiffert-Brockmann
This article gives an overview of the contributions in the special issue of the International Journal of Strategic Communication on evolutionary psychology and strategic communication. Forward-look...
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Peacocks, Penknives and Power International Journal of Strategic Communication Pub Date : 2023-10-16 Howard Nothhaft, Jens Seiffert-Brockmann
This article conceptualizes evolutionary theory as a bridge between existing theorizing in strategic communication on the one hand, the mind sciences on the other. It discusses six core concepts of...
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Toward Consilience on Indirect Reciprocity: Strategic Communication Theory and Findings from Social Psychology, Sociology, and Anthropology International Journal of Strategic Communication Pub Date : 2023-10-16 Charles Marsh, Pan Liu, Mauryne Abwao
This article pursues interdisciplinary synthesis and consilience regarding the concept of indirect reciprocity and its relevance to strategic communication theory. Identified and named by evolution...
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It’s Good for Our Reputation (?!) – the Impact of Socio-Political CEO Communication on Corporate Reputation International Journal of Strategic Communication Pub Date : 2023-07-27 Simon Sauter, Marc Jungblut
Chief executive officers (CEOs) are increasingly taking a public stance on controversial socio-political issues. This is partly because in polarizing societies, stakeholders increasingly expect cor...
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Framing the Energy Transition: The Case of Poland’s Turów Lignite Mine International Journal of Strategic Communication Pub Date : 2023-07-16 Nadine Thielemann, Martina Berrocal
Climate policies pose serious challenges for the operations of energy companies, especially those strongly dependent on fossil fuels. This study explores the case of one such company, Poland’s PGE ...
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Employees as Corporate Influencers: Exploring the Impacts of Parasocial Interactions on Brand Equity and Brand Outcomes International Journal of Strategic Communication Pub Date : 2023-07-07 Sophia Egbert, Christian Rudeloff
Due to the disruption of the media industry, strategic communication has become increasingly important for media companies to build intangible organizational assets such as brand equity. Against th...
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Testing Publics’ Perceptions of Corporate Social Advocacy Messaging: Linking Organizational and Social Outcomes International Journal of Strategic Communication Pub Date : 2023-07-06 Baobao Song, Minhee Choi
Corporate social advocacy (CSA) refers to an organization taking a public stance on controversial social-political issues. Aiming at influencing individual attitudes towards hot-button issues and m...
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The Fluid and Disruptive Shape of Activism: Strategic Communication in #fridaysforfuture International Journal of Strategic Communication Pub Date : 2023-05-07 Evandro Oliveira, Joan Ramon Rodriguez-Amat, Isabel Ruiz-Mora, Ileana Zeler
This article analyses some socio-communicative aspects and implications of the hashtagged movement Fridays For Future on Twitter, which has a capacity for mobilization that extends beyond that of a...
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Visual Culture, Personalization, and Politics: A Comparative Analysis of Political Leaders’ Instagram-Based Image-Making and Communication in Spain and India International Journal of Strategic Communication Pub Date : 2023-05-05 Celina Navarro, Deepti Ganapathy, Vincent Raynauld
How do specific sociopolitical cultural contexts influence the image-making strategies of heads of state on social media? Through a hybrid visual quantitative and qualitative analysis, this study h...
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Projecting the Chinese Language as a Power Tool in the Discourse on the China-Pakistan Economic Corridor (CPEC) International Journal of Strategic Communication Pub Date : 2023-04-27 Javid Iqbal, Farzana Masroor
Vision and mission statements are mostly studied with a focus on organizations. This study moves away from the traditional approach by integrating the knowledge of vision/mission/value statements a...
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A Discourse Analysis of the South Korean Embassy’s Facebook Page and Communicating Its Role in Strategic Relationships International Journal of Strategic Communication Pub Date : 2023-02-21 Solyee Kim, María E. Len-Ríos
ABSTRACT This study explores the discourse on the Facebook page of the Embassy of the Republic of Korea in the United States and discusses how the ROK Embassy constructs its public diplomacy by highlighting its international role and its ROK-U.S. relationship. This research conducted a simple content analysis and a discourse analysis to study 182 posts published on the Embassy’s Facebook page in Korean
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Exploring the Value of Multi-Modal Corporate Influencers: A Case Study of Peloton Instructors’ Engagement, Community Building, and Branding Functions International Journal of Strategic Communication Pub Date : 2023-02-17 Brandon C. Boatwright, Karen Freberg
ABSTRACT Despite a growing body of research around social media influencers (SMIs), relatively few studies have sought to examine the role of corporate influencers, or employees that act in the name of the organizational brand and positively influence its perception among publics and stakeholders. Even fewer have extended the study of SMIs beyond social media to include additional online or offline
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How Employees’ Roles and Communication Responsibility Play a Role in an Ideation Process on Internal Social Media International Journal of Strategic Communication Pub Date : 2023-02-17 Mona Agerholm Andersen, Helle Eskesen Gode
ABSTRACT This article contributes to the emerging research on employees’ communication roles and responsibility. The article explores how and why employees act as responsible communicators while shifting between different roles in an ideation process on internal social media. The empirical material consists of online observations of employee ideation on internal social media and 14 interviews with
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What’s so Social about Facebook? Distant Reading of Swedish Local Government Facebook Pages, 2010-2017 International Journal of Strategic Communication Pub Date : 2023-02-15 André Baltz
ABSTRACT Social media, particularly its more social aspects, can be challenging for organizations. In this article local governments’ communication on Facebook is used as a case study and analyzed through a mixed methods approach, utilizing distant and close readings of 50,000 Facebook posts from 23 Swedish local governments. The aim is to investigate patterns in both content and style with a particular
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Understanding Australian Voters’ Reactions to Allegations of Political Party Misconduct: The Role of Party Identification International Journal of Strategic Communication Pub Date : 2022-12-26 Arunima Krishna, Soojin Kim
ABSTRACT Relationships between an organization and its key strategic publics form a central construct of study in strategic communication and public relations literature. The present study draws upon strategic communication, consumer psychology, and political science literature to explore a relatively understudied phenomenon, i.e., publics’ relationship dissolution intentions, specifically in the context
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A Framework for Understanding the Effects of Strategic Communication Campaigns International Journal of Strategic Communication Pub Date : 2022-12-26 Matthew H. Goldberg, Abel Gustafson
ABSTRACT Decades of research on strategic communication campaigns has generated myriad insights. However, this valuable knowledge is often fragmented across many fields and topic areas, making it difficult for researchers and practitioners to distill this knowledge and map the key strategic considerations. In this article, we present an overarching framework for understanding the effects of strategic
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Examining Legitimacy in Government Agencies’ Crisis Communication International Journal of Strategic Communication Pub Date : 2022-12-26 Maja Svenbro, Misse Wester
ABSTRACT Governments exercise power over the public in many ways. One clear example is during societal crises when government agencies engage in purposeful strategic communication, issue restrictions and recommendations, and rely on people’s compliance to reach response objectives and meet needs in society. Here, issues of authority and legitimacy are crucial. In this study, we are interested in how
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Effects of Repeated Corrections of Misinformation on Organizational Trust: More is Not Always Better International Journal of Strategic Communication Pub Date : 2022-12-22 Nora Denner, Benno Viererbl, Thomas Koch
ABSTRACT Misinformation is becoming an increasing problem for organizations. Therefore, it is important for organizations to decide how to react to false or inaccurate information and “fake news,” as it can potentially harm the public’s perception of organizations. In deciding how to react, organizations must also consider the frequency of corrections and rectifications. Here we argue that issuing
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A Strategic Integrated Communication Framework for Child Protection Organizations in South Africa International Journal of Strategic Communication Pub Date : 2022-11-28 A. Degenaar, L.M. Fourie, L. Holtzhausen
ABSTRACT Child protection organizations (CPOs), as part of the non-profit sector in South Africa, play a vital role in addressing the needs of abused, neglected and vulnerable children. Child protection organizations largely depend on donors for funding, and communication plays a crucial role to ensure their sustainability. However, their communication is restricted due to statutory clauses protecting
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The Hidden Value of Brand Communities for Strategic Communication: A Qualitative Study of Motorcycle Companies in Portugal International Journal of Strategic Communication Pub Date : 2022-11-04 Diana Pinto, Teresa Ruão, Rui José, Ricardo Pessoa
ABSTRACT The high competitiveness of the corporate sector requires a strategic communication approach to bring brands closer to consumers. In this context, brand communities (BCs) can be an interesting asset for brands. This article uses the example of motorcycle brands to analyze how BCs on social media can enhance the strategic dimension of brand communication. For this purpose, nine company representatives
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Emotional Crisis Communication: The Effects of CEO’s Expression of Guilt and Anger on Organizational Reputation International Journal of Strategic Communication Pub Date : 2022-11-04 James Ndone, Benjamin Warner, Margaret E. Duffy
ABSTRACT Organizational crises are emotionally-charged occurrences for both organizations and their stakeholders. There has been a growing body of research on the effects of emotions on organizational outcomes such as reputation, forgiveness, and negative word-of-mouth. The current study seeks to contribute to this growing body of research in emotional crisis communication by investigating the role
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How Multiple Identities Can Impact the Legitimacy of an Organization International Journal of Strategic Communication Pub Date : 2022-08-11 Robert Heckert, Jelle Boumans, Rens Vliegenthart
ABSTRACT Organizations realize that their license to operate and the supportive behavior of their stakeholders relate to how they come across. If the identity of an organization is not a single, but multiple it may face unique challenges in strategic communication. The purpose of this study is to identify how the reputation and legitimacy of such a multiple identity organization (MIO) are affected
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Examining WHO’s Crisis Communication in Issue Arenas during COVID-19: A Socio-semantic Network Analysis International Journal of Strategic Communication Pub Date : 2022-08-09 Shalini Upadhyay, Nitin Upadhyay, Alekh Gour, Payal Mehra
ABSTRACT COVID-19 has posed several challenges to public health regulatory bodies and experts in dealing with crisis communication. The World Health Organization’s role in dealing with crisis communication came under scrutiny and opened a debate on Twitter regarding COVID-19 information. This study investigates the delay in the dissemination of information on COVID-19 by the World Health Organization
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A CEO but Also A Parent: How Strategic Communication of Private Information about the CEO Affects Perceptions of an Organization during A Crisis International Journal of Strategic Communication Pub Date : 2022-07-28 Thomas Koch, Nora Denner, Felix Coutandin
ABSTRACT In strategic communication, there is a plethora of studies dealing with effective crisis communication. CEO communication is an important building block in strategic crisis communication because in times of organizational crisis, the CEO often becomes an organization’s most important spokesperson. In this role, the leader of the organization has the opportunity to frame the organization’s
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Ideal-Practice Entanglement: When Emergence Fails to Enrich the Deliberate Planning Model International Journal of Strategic Communication Pub Date : 2022-07-27 Emma Christensen
ABSTRACT Responsiveness to emergence is often depicted as key to successful communication. According to extant research, deliberate planning and emergence can become mutually enriching if agile strategizing is embraced. The transition towards such mindset, however, might prove more difficult to attain than extant research suggests. In this paper, I explore the perseverance of the deliberate planning
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Non-profit Brand Orientation as a Strategic Communication Approach International Journal of Strategic Communication Pub Date : 2022-07-27 Lara Mendes Christ Bonella Sepulcri, Emerson Wagner Mainardes, Lucilaine Pascuci
ABSTRACT In the context of an emerging economy, this study aims to identify the factors that shape non-profit brand orientation (NBO). It also seeks to identify the main antecedents, outcomes, and barriers that are involved in its strategy implementation. The focus of this research is non-profit organizations (NPOs) in Brazil. Qualitative exploratory research with NPOs’ employees, donors, non-donors
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Engaging the Public in Disaster Communication: The Effect of Message Framing on Sharing Intentions for Social Media Posts International Journal of Strategic Communication Pub Date : 2022-07-26 Jiyoun Kim, Yuan Wang, Lingyan Ma, Allison Chatham
ABSTRACT In times of emergency, organizations and members of the public have generated and shared crowdsourced information to help damaged communities. Using the 2018 California Camp Fire as a case study, this study explores how communication interventions influence people’s online message-sharing intentions. Specifically, through the lens of construal-level theory and prospect theory, this study demonstrates
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Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-endorsement International Journal of Strategic Communication Pub Date : 2022-07-25 Nilesh Arora, Sanjeev Prashar, Chandan Parsad, Sai Vijay
ABSTRACT This research explores the effect of celebrity components – entertainment, attractiveness, intense attachment, and celebrity-product congruence – on consumers’ value transfer and their purchase intention. Further, the research focuses on understanding the situation of multiple endorsements and ascertains the over-endorsement effects on consumer buying intention. Besides these, the study also
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What to Say and How to Say It? Corporate Strategic Communication through Social Media during the Pandemic International Journal of Strategic Communication Pub Date : 2022-07-25 Yanyan Shang, Ru-Shiun Liou, Rekha Rao-Nicholson
ABSTRACT Studying the COVID-19 pandemic differs from past studies on emergency management because this crisis event, compared with the terrorist attack or natural disasters, unfolds in a longer period and with a wider spread of geographic regions. This study explores what and how the information was communicated in the corporate strategic communication through social media across three phases of the
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Strategic Communication and the Global Pandemic: Leading through Unprecedented Times International Journal of Strategic Communication Pub Date : 2022-06-19 Juan Meng, Ralph Tench
ABSTRACT This article serves as the introduction article of the special issue, titled Strategic Communication and the Global Pandemic. This special issue of the International Journal of Strategic Communication (IJSC) has one primary purpose – to stimulate serious scholarly research on strategic communication and its management and execution during challenging times, such as the COVID-19 global pandemic
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Predicting Publics’ Compliance with Containment Measures at the Early Stages of COVID-19: The Role of Governmental Transparent Communication and Public Cynicism International Journal of Strategic Communication Pub Date : 2022-06-19 Dongqing Xu, Jo-Yun Li, Yeunjae Lee
ABSTRACT Despite the agreement on the importance of transparency in pandemic management, few studies have provided empirical evidence to answer the question of how governmental leadership and management teams can communicate strategically in a transparent manner. Integrating public relations, strategic communication and health communication literature, this study examines the effectiveness of CDC’s
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A Short Honeymoon. The Italian Press and the Coverage of the Government’s Strategic Communication on COVID-19 International Journal of Strategic Communication Pub Date : 2022-06-19 Marco Mazzoni, Sofia Verza, Roberto Mincigrucci, Susanna Pagiotti, Anna Stanziano
ABSTRACT Emergency situations like the COVID-19 pandemic are key drivers of strategic communication. Governments must implement communication strategies for ensuring the well-being of citizens, to enforce social control policies responding to a health emergency. Choosing Italy as case study, this analysis focuses on the press coverage of the government’s strategic communication of such policies, during
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Strategic Communication and Political Ideologies in South America. COVID-19 Crisis Management in the Cases of the Populist Governments of Argentina and Brazil International Journal of Strategic Communication Pub Date : 2022-06-19 Alejandro Álvarez-Nobell, Andrea Oliveira, Andréia Athaydes, Belén Barroso
ABSTRACT With regard to strategic communication, there is a set of additive factors driving the strategic complexity that determines the magnitude of an issue and the path to follow. During the COVID-19 pandemic, different governments worldwide have played a variety of roles and their impact has been conclusive. In Latin America, current political and ideological antagonism has configured a diversity
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How Purpose-Driven Organizations Influenced Corporate Actions and Employee Trust during the Global COVID-19 Pandemic International Journal of Strategic Communication Pub Date : 2022-06-19 Yufan Sunny Qin, Marcia W. DiStaso, Alexis Fitzsimmons, Eve Heffron, Linjuan Rita Men
ABSTRACT The COVID-19 global pandemic drove many companies to reevaluate their approach to business and, as a result, some focused their efforts on leading with purpose. Purpose is an organization's fundamental goal that goes beyond profit maximization. It is an all-encompassing principle that guides everything the organization does and determines its strategies. Effective strategic communication is