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EXPRESS: Pharmaceuticals, Marketing and Society: A New Center of Gravity for Critical Research and Policy Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2022-07-10 Matthew E. Sarkees, M. Paula Fitzgerald, Cait Lamberton
When we first discussed a special issue on pharmaceuticals, marketing and society, we were focused on translating familiar research topics into this critical industry. In those now distant 2019 “before times,” we looked forward to reading papers related to all aspects of the marketing mix, regulation and practice - hopefully providing insights that were both broad in reach and specific in application
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EXPRESS: Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2022-06-23 Carter Morgan, Daniel M. Zane
This article offers marketing and public policy researchers and professionals a peek into pharmaceutical marketing from the practitioner’s perspective. Through an interview process with eight active pharmaceutical marketing managers and medical doctors, the authors highlight some of the most pressing challenges facing pharmaceutical marketing practitioners today. Three key themes are identified, including
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EXPRESS: Clouded Motives and Pharmacological Calvinism: How Recreational Use of a Drug Affects Moral Judgments of its Medical Use Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2022-06-16 Anne V. Wilson
While many drugs are used exclusively for medical reasons, and others are used solely for recreational enjoyment, some drugs are commonly used for both purposes. For example, cannabis, opioids, and stimulants are unique in many ways, but they share the fact that they are regularly consumed both medicinally and recreationally (Dinnin Huff, Humphreys, and Wilner 2021; Drazdowski 2016). However, it is
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We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions Through Novel Perspectives Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2022-06-10 Kelly D. Martin, Maura L. Scott
At the midpoint of our JPP&M editorship, we reflect on the journey we have shared with the marketing and public policy (MPP) community. We continue to face challenging times together, as scholars and as individuals. Since the beginning of our tenure in 2020, the world has become increasingly volatile and uncertain. The global COVID-19 pandemic continues to affect the lives of every individual, community
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EXPRESS: Disinformation and Echo Chambers: How Disinformation Circulates in Social Media Through Identity-Driven Controversies Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2022-05-16 Carlos Diaz Ruiz, Tomas Nilsson
This paper contributes to disinformation research by showing how identity-driven controversies are prime vehicles for circulating disinformation. We theorize disinformation as an engagement-driving process that encourages participation in culture wars through any argumentative means—including not only falsehoods but also truths, half-truths, and value-laden judgments—exploiting them rhetorically to
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EXPRESS: Marketplaces of Misinformation: A Study of How Vaccine Misinformation is Legitimized on Social Media Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2022-05-16 Giandomenico Di Domenico
Combating harmful misinformation about pharmaceuticals spread through social media is a growing challenge. The complexity of health information, the role of expert intermediaries in disseminating information, and the information dynamics of social media create an environment where harmful misinformation spreads rapidly. However, little is known about the origin of this misinformation. This paper explores
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EXPRESS: A “Clear and Conspicuous” Distraction: Coping with Incongruent Audio-Visual Content in Direct-to-Consumer Advertisements Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2022-05-04 Jesse King, Christopher Yencha, Leslie Koppenhafer, Robert Madrigal
Direct-to-consumer television advertisements (DTCA) for pharmaceutical medications must include a major statement disclosing the drug’s most important risks and side effects. However, advertisers often pair incongruent positive visual imagery with risk information presented auditorily. Incongruence violates a principle of effective communication because it distracts from information processing. Across
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EXPRESS: Models that Matter: How Quantitative Marketing Research Can Impact Public Policy Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2022-04-21 Koen Pauwels, Vanessa Gail Perry
Public policy is a growing area in marketing and an area where quantitative or analytical models can make important contributions (Martin and Scott 2021). This discipline aims to increase impact by conducting responsible research and addressing important policy questions, yet we see few examples of such papers (as reviewed in this article). In the words of Scott et al. (2022), ‘the arc of scholarly
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EXPRESS: The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2022-04-21 Pui Ying Tong, Christopher Yencha, Chiharu Ishida
In this paper, the authors apply institutional theory to explain physician acceptance of pharmaceutical marketing payments and the mechanisms by which the behavior may be influenced by social groups. Using a large panel of over three million physician-year observations, the authors provide evidence that peer and organization norms, captured by the prevalence of peers and organizational members accepting
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EXPRESS: Marketing Against Extremism: Identifying and Responding to Moral Disengagement Cues in Islamic State Terrorist Propaganda Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2022-04-08 Rebecca Frazer
This study presents selective moral disengagement (Bandura 1986, 2002, 2015) as a paradigm for analyzing extremist marketing messages and for developing effective counter-messages. Selective moral disengagement explicates eight mechanisms common to extremist media content that can influence seemingly ordinary people to support and commit atrocities. Through a qualitative content analysis, the author
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EXPRESS: Consumer Centered Policy Inquiries: a Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2022-04-06 Lauren Block, Beth Vallen, Luk Warlop
The Journal of Public Policy and Marketing has long welcomed scientific inquiry at the intersection of public policy and consumer behavior. While the existence of this intersection feels like a given, defining the contours and borders of this intersection is arguably much grayer. It is not uncommon for readers and authors new to JPP&M to puzzle over whether their consumer research is policy-oriented
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EXPRESS: The Role of Generic Price Look-Up Code in WIC Benefit Redemptions Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2022-03-24 Junzhou Zhang, Qi Zhang, Chuanyi Tang, Kayoung Park, Kristina Harrison, Patrick W. McLaughlin, Brian Stacy
One of the most significant recent changes in the WIC Program is that the Healthy, Hunger-Free Kids Act of 2010 mandated the conversion of the program to an electronic benefit transfer (EBT) system by October 1, 2020. This mandate has led to some technical challenges and policy issues. Focusing on the adoption of a generic price look-up (PLU) code, an important EBT mechanism intended to facilitate
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EXPRESS: Scaling Social Impact: Marketing to Grow Nonprofit Solutions Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2022-03-03 Gia Nardini, Melissa G. Bublitz, Caitlin Butler, Staci Croom-Raley, Jennifer Edson Escalas, Jonathan Hansen, Laura A. Peracchio
Nonprofit organizations addressing societal challenges such as hunger, poverty, and racial inequities seek to grow the impact of their promising solutions to these problems—scaling social impact. Yet, local, community-based nonprofits often struggle to identify a path to scale their impact. To address this problem, we partnered with eleven nonprofits engaged in social impact scaling. By integrating
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How Marketer Actions Influence Persuasion Knowledge: Meta-Analytic Evidence of a Nonlinear Relationship Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2022-02-21 Martin Eisend, Farid Tarrahi
Persuasion knowledge development helps consumers cope with marketplace persuasion, leads to better consumer decision making, and adds to consumer well-being. While significant research exists on the impact that individual factors (e.g., age) and cues (e.g., sponsorship disclosure messages) have on consumers’ persuasion knowledge development, little is known about the influence of marketer actions,
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EXPRESS: Ritual Revision During a Crisis: The Case of Indian Religious Rituals During the COVID-19 Pandemic Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2022-02-04 Vikram Kapoor, Russell Belk, Christina Goulding
Rituals, particularly religious rituals, may play a significant role in times of crises. Often, these rituals undergo revision in order to adapt to the changing needs of the time. In this paper, we investigate recent unofficially revised Hindu religious rituals as performed during the COVID-19 pandemic. The multifarious creative interplay between Hindu tradition and change is illustrated through four
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EXPRESS: Food and Food Waste: Spinning a Two-sided Coin Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2022-01-27 Lisa E. Bolton, Rebecca Walker Reczek
Research on food and food waste has been receiving growing attention, and public policy plays an important role in the food marketing system. Although marketing and public policy appears to focus largely on food rather than food waste, concern about the latter is growing due to its environmental and economic impact. Drawing on the accompanying articles, this commentary illuminates three important facets
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Here Comes the Sun: Present and Future Impact in Marketing and Public Policy Research Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-12-08 Maura L. Scott, Corinne M.K. Hassler, Kelly D. Martin
As the Journal of Public Policy & Marketing (JPP&M) celebrates 40 years, we look to the future through the lens of our strategic plan: based on the principles of impact, rigor, and relevance through inclusivity (Martin and Scott 2021). Inspired by Martin Luther King Jr.’s (1968) observation that “the arc of the moral universe is long, but it bends toward justice,” we believe that, as marketing and
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EXPRESS: When Detailed Information Works Better: Comparison of Three and Five Color/Letter Front-of-Package Nutrition Labels Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-11-05 Carolina O. C. Werle, Amanda Pruski Yamim, Olivier Trendel, Kévin Roche, Perrine Nadaud
The adoption of front-of-package (FoP) nutrition labels to promote healthier food choices is increasing worldwide, yet it remains unclear which types of nutrition labels are superior from a public policy perspective. This research compares two common forms of evaluative FoP nutrition labels that vary in the number of colors and corresponding letters they display (three colors, A—C [3C] vs. five colors
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Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected Through Impact Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-11-03 Samantha N.N. Cross,Anders Gustafsson,Cornelia (Connie) Pechmann,Karen Page Winterich
For 40 years, the Journal of Public Policy & Marketing (JPP&M) has provided a forum within the marketing discipline for scholarship on the impact of public policies and actions on marketers, consumers, and society. It seeks articles that offer insightful and thoughtful analyses of public policies that affect the marketing profession and the marketplace. Martin and Scott’s (2021, p. 2) editorial stresses
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EXPRESS: Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-10-21 Nilanjana Mitra, Ronald Paul Hill, Himadri Roy Chaudhuri, Anindita Chaudhuri
Poor women can face stigmas about indolence, moral turpitude, and substance abuse. This stigmatized condition includes female sex workers, who live and work in situations that exacerbate impoverishment and bring societal exclusion and shame. We situate our arguments at the nexus of poverty and stigma and examine the value of identity formation and reformation in the context of female sex workers in
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EXPRESS: JPPM’s Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-09-26 Clifford J. Shultz, Janet Hoek, Leonard Lee, Wai Yan Leong, Raji Srinivasan, Madhu Viswanathan, Klaus Wertenbroch
For several decades, the Journal of Public Policy & Marketing has stimulated and led debates with far-reaching implications for consumer well-being, global relationships and, ultimately, human survival. The challenges we face have not disappeared but intensified. Today, we must respond to climate change, manage a global pandemic, and address disparities and inequities that threaten our planet in ways
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EXPRESS: The Future of Marketing Analytics and Public Policy Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-08-19 Brennan Davis, Dhruv Grewal, Steve Hamilton
The purpose of this special issue is to encourage the emerging role of analytics in marketing and public policy research. We draw attention to a multitude of comprehensive data sources and analytical techniques that tackle important public policy and marketing issues. We highlight six key domains that provide fruitful avenues for such pursuit: retail analytics, social media analytics, marketing mix
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EXPRESS: What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-08-11 Shrihari Sridhar, J. Craig Andrews, Scot Burton, Gregory T. Gundlach, Ronald Paul Hill, Jeremy Kees, Richard G. Netemeyer, Kristen L. Walker
In this JPPM article for the 40th Anniversary of the Journal of Public Policy … Marketing, the authors first share what is meant by “policy,” “public policy,” and “marketing and public policy” for researchers in our field. The authors then offer examples of JPPM research informing policy across different stages of the policy making process: problem identification, agenda setting, policy formulation
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EXPRESS: The Role of Implicit Theories in Motivating Donations in Response to Threat-based Awe Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-08-11 Felix Septianto, Yuri Seo, Widya Paramita
The present research investigates how charitable giving in response to threat-based awe, an emotional experience that typically accompanies disaster-relief campaigns, is likely to depend on consumers' implicit theories. While consumers want to behave prosocially when experiencing threat-based awe, due to the presence of threats, such behavior depends upon whether they believe that their donations have
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EXPRESS: Treatment Effect Heterogeneity in Randomized Field Experiments: A Methodological Comparison and Public Policy Implications Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-07-06 Yixing Chen, Shrihari Sridhar, Vikas Mittal
Many public-policy studies (Martin and Scott 2020) use randomized field experiments for drawing causal conclusions (e.g., Chen et al. 2020). A typical randomized field experiment involves a control group and a treatment group to which individual units (e.g., consumers, patients) are randomly assigned, after which an intervention is implemented in the treatment group. An intervention could be a marketing
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The Journal of Public Policy & Marketing at 40: Celebrating History and Impact Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-06-15 Kelly D. Martin, Abhishek Borah, Maura L. Scott
The Journal of Public Policy & Marketing (JPP&M) published its first issue in 1982, and over the course of the next year we are celebrating 40 years of scholarship in its pages. Under the stewardship of founding editor Thomas C. Kinnear and the bold visions of the editors who followed, the Journal has featured change-making research that tackles some of society’s most pressing issues and questions
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Transformative Consumer Research and Public Policy and Marketing Research: Distinct, Yet Complementary, Approaches Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-06-15 Christopher L. Newman,Stacey R. Finkelstein,Brennan Davis
Research on marketing in society has become increasingly prevalent, as evident in many subgroups such as public policy and marketing (PPM), macromarketing, consumer economics, social marketing, marketing ethics, international consumer policy, Transformative Consumer Research (TCR), and the Subsistence Marketplaces Initiative (Wilkie and Moore 2012). PPM and TCR represent significant communities, with
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Reflections on the 40th Birthday of the Journal of Public Policy & Marketing Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-06-15 Thomas C. Kinnear,Patrick E. Murphy
The Journal of Public Policy & Marketing (JPP&M or the Journal hereinafter) was founded by Tom Kinnear of the University of Michigan in 1982 with the publication of its predecessor, Journal of Marketing & Public Policy. After the American Marketing Association (AMA) raised some concern about potential confusion with the Journal of Marketing, the Journal bore its current name from 1983 onward. The 1982
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We’ve Got News for You: Marketing in News Organizations Contributes to Infodemics…but Marketing Can Also Help! Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-06-15 Martin Mende,Beth Vallen,Christopher Berry
Although hundreds of millions of people consume news every day, the marketing discipline has paid little attention to this realm of consumption and its relevance for consumer behavior, marketing management, public policy, and societal well-being. This commentary identifies news media as a pressing and meaningful area for research at the intersection of marketing, society, and public policy. Exploring
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EXPRESS: How Communications that Portray Unhealthy Food Consumption Reduce Food Intake Among Dieters Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-05-04 Mia M. Birau, Diogo Hildebrand, Carolina O. C. Werle
Both regulatory agencies and nonprofit organizations seek to understand how different tactics and appeals contained in food and public health advertisements might influence the food intake of an increasingly dieting-concerned population. This article addresses this important issue by examining how consumers who are concerned with their diets react to rich images of unhealthy food consumption. Results
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EXPRESS: Do Consumers Order More Calories in a Meal with a Diet or Regular Soft Drink? An Empirical Investigation Using Large-Scale Field Data Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-04-20 Sina Ghotbi, Tirtha Dhar, Charles B. Weinberg
Diet carbonated soft drinks were introduced to help consumers lower caloric intake. However, critics suggest that these drinks can provide an excuse to consume more calories, a so-called “Big Mac and Diet Coke” mentality that is consistent with behavioral theories such as moral licensing (e.g., combining a healthy eating choice with an indulgent, less healthy one). Using individual-level food and drink
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EXPRESS: Sustainable by Design: Choice Architecture and the Carbon Footprint of Grocery Shopping Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-03-25 Luca Panzone, Alistair Ulph, Denis Hilton, Ilse Gortemaker, Ibrahim Tajudeen
The increase in global temperatures requires substantial reductions in the greenhouse emissions from consumer choices. We use an experimental incentive-compatible online supermarket to analyse the effect of a carbon-based choice architecture, which presents commodities to customers in high, medium and low carbon footprint groups, in reducing the carbon footprints of grocery baskets. We relate this
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May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-03-17 Martin Mende, Maura L. Scott
It has been an honor and inspiration to serve as coeditors for this special issue of the Journal of Public Policy & Marketing (JPP&M) on Transformative Consumer Research (TCR). In this editorial, we aim to provide some background on the TCR movement and position it within a broader emerging theme that envisions “Marketing as a Force for Good” in a more sustainable world. To operationalize this vision
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EXPRESS: Framings of Food Waste: How Food System Stakeholders Are Responsibilized in Public Policy Debate Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-03-11 Nina Mesiranta, Elina Närvänen, Malla Mattila
Food waste is a global sustainability issue that demands several stakeholders to participate in solving it. This article examines how different food system stakeholders are held responsible in the policy debate related to food waste reduction. The study adopts a framing approach, paying attention to the construction and negotiation of what is going on in the food waste related public policy debate
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EXPRESS: Disaster Recovery: How Ad Hoc Marketing Systems Build and Mobilize Social Capital for Service Delivery Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-02-19 Lucie K. Ozanne, Julie L. Ozanne
Communities are increasingly confronted with disasters that bring acute and chronic challenges. Past research highlights the importance of ad hoc marketing exchange systems for expanding community resource capacities following a disaster. The current study builds on this research taking a granular look at an existing ad hoc marketing system that provided exchange services before a disaster. Prior to
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EXPRESS: Big Data, Marketing Analytics, and Public Policy: Implications for Health Care Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-02-19 Praveen K. Kopalle, Donald R. Lehmann
This paper highlights some benefits to and issues with the application of big data and analytics, with emphasis on its role in health care. It considers both its effectiveness/value (i.e., how it can be used) and concerns about its use related to privacy and acceptance by individuals (i.e., how it should be used)
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EXPRESS: Power and the Tweet How Viral Messaging Conveys Political Advantage Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-02-19 Kellie Crow, Ashish Galande, Mathew Chylinski, Frank Mathmann
Researchers are increasingly confronting the need to examine the impacts of social media on democratic discourse. Analyzing 55,560 tweets from the official Twitter accounts of the Democratic and Republican parties in the United States, we examine approaches used by political parties to encourage sharing of their content within the contemporary political divide. We show that tweets sent by the Republican
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EXPRESS: “Get a £10 Free Bet Every Week!” – Gambling Advertising on Twitter: Volume, Content, Followers, Engagement and Regulatory Compliance Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-02-19 Raffaello Rossi, Agnes Nairn, Josh Smith, Christopher Inskip
The internet raises substantial challenges for policy makers in regulating gambling harm. The proliferation of gambling advertising on Twitter is one such challenge. However, the sheer scale renders it extremely hard to investigate using conventional techniques. In this paper the authors present three UK Twitter gambling advertising studies using both Big Data analytics and manual content analysis
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EXPRESS: Using Analytics to Gain Insights on U.S. Prescription Drug Prices: An Inductive Analysis Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-01-22 Kathleen Iacocca, Beth Vallen
Using data gathered through data scraping techniques from a variety of previously disjointed sources—some proprietary and some publicly available—our work applies the analytical techniques of data visualization and machine learning to (1) gain exploratory insights into the drivers of prescription drug list prices and to (2) test how well these variables directly impact and interact to predict pricing
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EXPRESS: Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-01-12 T.J. Weber, Chris Hydock, William Ding, Meryl Gardner, Pradeep Jacob, Naomi Mandel, David E. Sprott, Eric Van Steenburg
Political polarization is a marked political division in the population, characterized by multiple manifestations. We argue that it can impact consumer psychology, which in turn influences marketers, policy makers, and consumer welfare. The present work introduces the construct of political polarization to the marketing literature, and shows how it serves as a novel challenge for various marketing
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EXPRESS: Institutionalizing diversity and inclusion engaged marketing (DIEM) for multicultural marketplace wellbeing Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2021-01-12 Eva Kipnis, Catherine Demangeot, Chris Pullig, Samantha N.N. Cross, Charles Chi Cui, Cristina Galalae, Shauna Kearney, Tana Cristina Licsandru, Carlo Mari, Verónica Martín Ruiz, Samantha Swanepoel, Lizette Vorster, Jerome D. Williams
Within an institutional theory framework, this paper identifies three interconnected fields of the marketing institution – research, education, and practice – that contribute to advancing the diversity and inclusion discourse in promoting multicultural marketplace wellbeing. Conducting three studies, one in each field and across contexts in three continents, we identify barriers that inhibit effective
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A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2020-12-21 Madhubalan Viswanathan, Sara Baskentli, Samanthika Gallage, Diane M. Martin, Maria Ramirez-Grigortsuk, Saroja Subrahmanyan
This article demonstrates symbiotic academic-social enterprise (SASE), a bottom-up approach intertwined with the subsistence marketplace research stream. The SASE approach is unique in coevolving academic and social initiatives in parallel for the express purpose of achieving dual objectives: societally relevant research and social impact over an extended period. Distinct from typical action research
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EXPRESS: The Role of Patient Satisfaction in Hospitals’ Medicare Reimbursements Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2020-12-14 Lu Liu, Dinesh K. Gauri, Rupinder P. Jindal
Medicare uses a pay-for-performance program to reimburse hospitals. One of the key input measures in the performance formula is patient satisfaction with their hospital care. Physicians and hospitals, however, have raised concerns especially about questions related to patient satisfaction with pain management during hospitalization. They report feeling pressured to prescribe opioids to alleviate pain
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EXPRESS: Missing the Mark: The Long-Term Impacts of the Federal Trade Commission’s Red Flag Initiative to Reduce Deceptive Weight Loss Product Advertising Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2020-12-09 Mara Schein, Rosemary J. Avery, Matthew D. Eisenberg
This study examines the long-term efficacy of the Federal Trade Commission’s (FTC) 2003 Red Flag Initiative, which aimed to curb the prevalence of deceptive claims in over-the-counter (OTC) weight loss product advertising. The principal component of this effort was the FTC’s promotion of voluntary guidelines which encouraged media outlets to screen advertisements for the seven deceptive (“Red Flag”)
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EXPRESS: Across Time, Across Space and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2020-11-10 Laurel Steinfield, Srinivas Venugopal, Samuelson Appau, Andres Barrios, Charlene Dadzie, Roland Gau, Diane Holt, Mai Nguyen Thi Tuyet, Clifford Shultz
Environmental disruptions, such as extreme weather events or poisoning of natural resources, are increasing in frequency and intensity. These critical global problems demand market- and policy-based solutions. Adopting a transformative consumer research perspective, this article examines the effects of environmental disruptions on the livelihoods of a very vulnerable group: nature dependent prosumers
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EXPRESS: Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2020-11-04 Lucie K. Ozanne, Jason Stornelli, Michael Luchs, David Mick, Julia Bayuk, Mia Birau, Sunaina Chugani-Marquez, Marieke Fransen, Atar Herziger, Yuliya Komarova, Elizabeth Minton, Farnoush Reshadi, Gillian Sullivan-Mort, Carlos Trujillo, Hyeyoon Bai, Tavleen Dhandra, Miguel Zuniga
Contemporary consumers, societies, and ecologies face many challenges to well-being. Consumer researchers have responded with new attention to what engenders happiness and flourishing, particularly as a function of consuming more wisely. Consumer wisdom has been conceptualized as the pursuit of well-being through the application of six interrelated dimensions: Responsibility, Purpose, Flexibility,
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Operationalizing Critical Race Theory in the Marketplace Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2020-12-14 Sonja Martin Poole, Sonya A. Grier, Kevin D. Thomas, Francesca Sobande, Akon E. Ekpo, Lez Trujillo Torres, Lynn A. Addington, Melinda Weekes-Laidlow, Geraldine Rosa Henderson
Race is integral to the functioning and ideological underpinnings of marketplace actions yet remains undertheorized in marketing. To understand and transform the insidious ways in which race operat...
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Introduction to the Commentary Series: Inequalities and Divides as We Continue to Grapple with a Global Pandemic Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2020-12-10 Maura L. Scott, Kelly D. Martin
In this editorial update, we provide perspective regarding what has transpired since these commentaries were written and published online in July 2020 (Scott et al. 2020). We remain in the midst of a pandemic that has rapidly and catastrophically spread worldwide. Indeed, as the COVID-19 pandemic rages on, it has underscored social inequalities and divides affecting the world. Though not comprehensive
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EXPRESS: Are Sugar-Sweetened Beverage Taxes Effective? Reviewing the Evidence through a Marketing Systems Lens Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2020-12-09 Marius Claudy, Gerardine Doyle, Lisa Marriott, Norah Campbell, Grace O’Malley
The overconsumption of sugar-sweetened beverages (SSBs) is associated with non-communicable diseases such as obesity, type 2 diabetes and cancer. While voluntary industry codes have largely failed ...
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EXPRESS: The Gift of Data: Industry-Led Food Reformulation and the Obesity Crisis in Europe Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2020-12-09 Norah Campbell, Sarah Browne, Marius Claudy, Melissa Mialon, Hercberg Serge, Francisco Goiana-da-Silva, Francis Finucane
Ultra-processed food manufacturers have proposed that product reformulation should be a key strategy to tackle obesity. In determining the impact of reformulation on population dietary behaviours, ...
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EXPRESS: Linking Marketing to Nonprofit Performance Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2020-11-23 Denish Shah, Morris George
The critical role of marketing in driving nonprofit performance has been recognized for decades. However, in practice, there has been a disturbingly weak acknowledgment and/or implementation of mar...
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Rethinking Service Systems and Public Policy: A Transformative Refugee Service Experience Framework Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2020-11-06 Silke Boenigk, Raymond Fisk, Sertan Kabadayi, Linda Alkire, Lilliemay Cheung, Canan Corus, Jörg Finsterwalder, Aaron A. Kreimer, Nadina Luca, Mansour Omeira, Pallab Paul, Marcos F. Santos, Nina Smidt
The global refugee crisis is a complex humanitarian problem. Service researchers can assist in solving this crisis because refugees are immersed in complex human service systems. Drawing on marketi...
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EXPRESS: Fooled by Success: How, Why, and When Disclosures Fail or Work in Mutual Fund Ads Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2020-10-19 Joseph Johnson, Gerard J. Tellis, Noah VanBergen
Mutual fund advertisers often highlight their funds’ past returns albeit with an SEC mandated disclosure. To ascertain whether the SEC disclosure is effective and how it could be improved, the authors conduct seven experiments of individuals’ choices of mutual funds with ads touting past success plus disclosures. These experiments lead to several findings: First, current SEC disclosures do not work
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Online Reviews of Credence Service Providers: What Do Consumers Evaluate, Do Other Consumers Believe the Reviews, and Are Interventions Needed? Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2020-10-08 Shannon Lantzy, Rebecca W. Hamilton, Yu-Jen Chen, Katherine Stewart
Consumer-generated online reviews of credence service providers, such as doctors, have become common on platforms such as Yelp and RateMDs. Yet doctors have challenged the legitimacy of these platforms on the grounds that consumers do not have the expertise required to evaluate the quality of the medical care they receive. This challenge is supported by the economics of information literature, which
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Negotiated Agency in the Face of Consumption Constraints: A Study of Women Entrepreneurs in Subsistence Contexts Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2020-10-07 Srinivas Venugopal, Madhubalan Viswanathan
Millions of women entrepreneurs in subsistence contexts face consumption constraints while embedded in strongly patriarchal social institutions. In these contexts, the place for women is believed t...
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Is Savings Automation Helpful to Liquid Savings? It Depends on Whether You Have a Savings Habit Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2020-09-23 Casey Newmeyer, Dee Warmath, Genevieve E. O’Connor, Nancy Wong
In general, Americans are not savers, which contributes to their inability to absorb even small financial shocks and increases their potential for financial hardship. Savings automation has been pr...
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Commentary: Patagonia and the Business of Activism Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2020-09-15 Vincent Stanley
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Commentary: Brand Activism in a Political World Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2020-09-15 Christine Moorman
I started The CMO Survey in 2008 with the mission to collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. Since February 2018, I have been tracking marketing leaders’ response to the following question: “Do you believe it is appropriate for your brand to take a stance
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Marketing’s Role in Understanding Political Activity Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2020-09-15 Daniel Korschun, Kelly D. Martin, Gautham Vadakkepatt
The global political system is undergoing profound transformations. Political spending is reaching unprecedented heights (particularly in the United States), and much of it is shifting to social media and other nontraditional forms. The way that citizens engage the political system is also changing. For example, in 2020, the killing of George Floyd by a Minneapolis police officer sparked protests and
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Journal of Public Policy & Marketing in Our Turbulent Times: Foundations Laid and Challenges Ahead Journal of Public Policy & Marketing (IF 6.343) Pub Date : 2020-09-15 Joshua L. Wiener, Pam Scholder Ellen, Scot Burton
As incoming editors, we created a leadership structure that was a first for JPP&M: three coeditors serving as equals. We had several primary goals for the journal during our tenure. One was to engage a broader group of scholars who were dedicated to marketing and public policy issues. We welcomed Kelly Martin, Rebecca Reczek, Maura Scott, Cliff Shultz, Lisa Bolton, Marlys Mason, Beth Vallen, and Melissa