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Journal of the Academy of Marketing Science
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How marketers and consumers synchronize temporal modes to cocreate ritual vitality J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2023-03-27 Tonya Williams Bradford, John F. Sherry
Marketers recognize the contributions that consumer rituals make to their organizations. They endeavor to have such contributions persist as they support consumers in enacting those rituals. This ethnographic study examines the temporal aspects of ritual, termed 'ritual vitality.' We explain how marketers can influence ritual vitality through engagement in the chronos and kairos temporal dimensions
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Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2023-03-27 Tobias Maiberger, David Schindler, Nicole Koschate-Fischer
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Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2023-03-18 Li Yan, Hean Tat Keh, Kyle B. Murray
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Brand loyalty in the face of stockouts J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2023-03-16 Uzma Khan, Alexander DePaoli
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What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2023-03-15 Marleen Hermans, Néomie Raassens, Kathleen Cleeren
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Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2023-03-11 Stella Yiyan Li, Antje R. H. Graul, John Jianjun Zhu
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Immunizing customers against negative brand-related information J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2023-03-11 Omar Merlo, Andreas B. Eisingerich, Wayne D. Hoyer
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Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2023-03-03 Christian Homburg, Moritz Tischer
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Effectiveness of engagement initiatives across engagement platforms: A meta-analysis J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2023-02-28 Markus Blut, Viktorija Kulikovskaja, Marco Hubert, Christian Brock, Dhruv Grewal
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Personalized email marketing in loyalty programs: The role of multidimensional construal levels J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2023-02-25 Junzhou Zhang, Yuping Liu-Thompkins
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Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2023-02-15 Malika Malika, Durairaj Maheswaran
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The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2023-01-28 Andreas Fürst, Mika Gabrielsson, Peter Gabrielsson, Jana-Kristin Prigge
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Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2023-01-20 Davide Christian Orazi, Bhoomija Ranjan, Yimin Cheng
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How attributions of coproduction motives shape customer relationships over time J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2023-01-14 Pascal Güntürkün, Till Haumann, Laura Marie Edinger-Schons, Jan Wieseke
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Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2023-01-14 Anna Sadovnikova, Manish Kacker, Saurabh Mishra
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Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2023-01-09 Andrea Schöndeling, Alexa B. Burmester, Alexander Edeling, André Marchand, Michel Clement
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From tablet to table: How augmented reality influences food desirability J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-12-27 William Fritz, Rhonda Hadi, Andrew Stephen
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Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers? J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-12-24 Lane Peterson Fronczek, Martin Mende, Maura L. Scott, Gergana Y. Nenkov, Anders Gustafsson
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A taxonomy of marketing organizations J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-12-16 Leigh McAlister, Frank Germann, Natalie Chisam, Pete Hayes, Adriana Lynch, Bill Stewart
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Drivers and outcomes of smallholder market participation in Sub-Saharan Africa J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-12-16 Marcia F. Kwaramba, Srinivas Sridharan, Felix T. Mavondo
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Social interactions in the metaverse: Framework, initial evidence, and research roadmap J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-12-07 Thorsten Hennig-Thurau, Dorothea N. Aliman, Alina M. Herting, Gerrit P. Cziehso, Marc Linder, Raoul V. Kübler
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Hideous but worth it: Distinctive ugliness as a signal of luxury J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-12-02 Ludovica Cesareo, Claudia Townsend, Eugene Pavlov
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Executive confidence and myopic marketing management J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-11-30 Tuck Siong Chung, Angie Low, Roland T. Rust
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Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-11-22 Alexander B. Pratt, Stacey G. Robinson, Clay M. Voorhees, Joyce (Feng) Wang, Michael D. Giebelhausen
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The Journal of the Academy of Marketing Science at 50: A historical analysis J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-11-23 Abhishek Borah, Francesca Bonetti, Angelito Calma, José Martí-Parreño
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Narrative curation and stewardship in contested marketspaces J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-11-23 Matthew M. Mars, Hope Jensen Schau, Tyler E. Thorp
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An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-10-25 Masakazu Ishihara, Minjung Kwon, Makoto Mizuno
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The future of digital technologies in marketing: A conceptual framework and an overview J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-10-24 Kirk Plangger, Dhruv Grewal, Ko de Ruyter, Catherine Tucker
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Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditions J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-10-18 Paolo Antonetti, Ilaria Baghi
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The design of B2B customer references: A signaling theory perspective J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-10-15 D. Eric Boyd, F. Javier Sese, Sebastian Tillmanns
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The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-10-07 Kirk Kristofferson, Lea Dunn
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Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-10-06 Lily (Xuehui) Gao, Evert de Haan, Iguácel Melero-Polo, F. Javier Sese
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Examining post-purchase consumer responses to product automation J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-09-24 Leah Warfield Smith, Randall Lee Rose, Alex R. Zablah, Heath McCullough, Mohammad “Mike” Saljoughian
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Exclusivity strategies for digital products across digital and physical markets J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-09-09 Rouven Seifert, Cord Otten, Michel Clement, Sönke Albers, Ole Kleinen
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Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-08-19 Francesca Bonetti, Matteo Montecchi, Kirk Plangger, Hope Jensen Schau
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How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-08-13 Jonathan Luffarelli, Sebastiano A. Delre, Polina Landgraf
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What’s not to like? Negations in brand messages increase consumer engagement J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-07-27 Todd Pezzuti, James M. Leonhardt
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Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-07-25 Nico Wiegand, Yuri Peers, Alexander Bleier
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Trust in blockchain-enabled exchanges: Future directions in blockchain marketing J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-07-15 Teck Ming Tan, Saila Saraniemi
Prior research typically positions blockchain technology as enabling a trustless exchange environment without specifically investigating how blockchain technology provides trust and what makes the data in a blockchain “tamperproof” and “immutable.” This article serves to address these research gaps by conducting semi-structured interviews with 18 informants who have had at least three years of project
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You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-07-15 Janina Garbas, Sebastian Schubach, Martin Mende, Maura L. Scott, Jan H. Schumann
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Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-07-12 Jan-Benedict E. M. Steenkamp, Alberto Maydeu-Olivares
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Income inequality and consumer preference for private labels versus national brands J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-07-08 Didem Kurt, Francesca Gino
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Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-07-08 Yuping Liu-Thompkins, Shintaro Okazaki, Hairong Li
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What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-07-02 Li Chen, Yajie Yan, Andrew N. Smith
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The value of context-specific studies for marketing J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-07-02 Stefan Stremersch, Jorge Gonzalez, Albert Valenti, Julian Villanueva
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Family responses to resource scarcity J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-06-30 A. R. Shaheen Hosany, Rebecca W. Hamilton
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Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-06-29 Young Woong Park, Glenn B. Voss, Zannie Giraud Voss
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How artificiality and intelligence affect voice assistant evaluations J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-06-28 Abhijit Guha, Timna Bressgott, Dhruv Grewal, Dominik Mahr, Martin Wetzels, Elisa Schweiger
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Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-06-23 Pierre Chandon, Romain Cadario
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Moving the stakeholder journey forward J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-06-21 Linda D. Hollebeek, V. Kumar, Rajendra K. Srivastava, Moira K. Clark
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Voice bots on the frontline: Voice-based interfaces enhance flow-like consumer experiences & boost service outcomes J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-06-21 Naim Zierau, Christian Hildebrand, Anouk Bergner, Francesc Busquet, Anuschka Schmitt, Jan Marco Leimeister
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The impact of voluntary sustainability reporting on firm value: Insights from signaling theory J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-06-16 Wesley Friske, Seth A. Hoelscher, Atanas Nik Nikolov
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Artificial intelligence focus and firm performance J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-06-08 Sagarika Mishra, Michael T. Ewing, Holly B. Cooper
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Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-06-08 Peng Vincent Zhang, Seoyoung Kim, Anindita Chakravarty
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Information search behavior at the post-purchase stage of the customer journey J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-05-28 Cristiane Pizzutti, Renata Gonçalves, Maura Ferreira
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The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-05-23 Manjunath Padigar, Ljubomir Pupovac, Ashish Sinha, Rajendra Srivastava
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An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-05-16 Marie Louise Radanielina Hita, Yany Grégoire, Bruno Lussier, Simon Boissonneault, Christian Vandenberghe, Sylvain Sénécal
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Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-05-16 Janek Meyn, Michael Kandziora, Sönke Albers, Michel Clement
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To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-05-16 Yufei Zhang, Thomas E. DeCarlo, Andrew S. Manikas, Abhi Bhattacharya
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Brand-generated social media content and its differential impact on loyalty program members J. Acad. Mark. Sci. (IF 14.904) Pub Date : 2022-05-05 Blanca I. Hernández-Ortega, Michael A. Stanko, Rishika Rishika, Francisco-Jose Molina-Castillo, José Franco
更新日期：2023-03-18
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