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How did the COVID-19 pandemic impact consumers’ food safety knowledge, attitudes and practices? A multi-country study on the omicron variant Br. Food J. (IF 3.3) Pub Date : 2024-03-14 Tarek Ben Hassen, Hamid El Bilali, Mohammad Sadegh Allahyari, Sinisa Berjan, Tareq Osaili, Drago Cvijanovic, Aleksandra Despotovic, Dragana Šunjka
Purpose The COVID-19 pandemic is not a foodborne infectious disease, but it has dramatically impacted food safety practices worldwide due to its potential for transmission through contaminated surfaces and food. Accordingly, the Omicron variant seems to have affected food-related activities and behaviours and disturbed food supply networks since its appearance in November 2021. Hence, this paper aims
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Effect of stress coping strategies on comfort foods consumption: evidence from older Americans Br. Food J. (IF 3.3) Pub Date : 2024-03-12 Anyuan Shen, Shuguang Liu
Purpose Comfort foods consumption and linkages to stress coping strategies have received little attention in the business research on food products and services. This paper aims to explore comfort foods consumption among older Americans and how stress-coping strategies are related to their consumption frequency and variety of comfort foods. Design/methodology/approach Older Americans aged 50–99 years
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Effectiveness of pictorial warnings on food fat content: consumers’ perception and neurological responses Br. Food J. (IF 3.3) Pub Date : 2024-03-12 Luigi Piper, Lucrezia Maria de Cosmo, M. Irene Prete, Antonio Mileti, Gianluigi Guido
Purpose This paper delves into evaluating the effectiveness of warning messages as a deterrent against excessive fat consumption. It examines how consumers perceive the fat content of food products when presented with two distinct label types: (1) a textual warning, providing succinct information about the fat content, and (2) a pictorial warning, offering a visual representation that immediately signifies
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What does it take to close the loop? Lessons from a successful citrus waste valorisation business Br. Food J. (IF 3.3) Pub Date : 2024-03-06 Madhura Rao, Lea Bilić, Aalt Bast, Alie de Boer
Purpose In this case study, we examine how a citrus peel valorising company based in the Netherlands was able to adopt a circular business model while navigating regulatory, managerial, and supply chain-related barriers. Design/methodology/approach In-depth, semi-structured interviews with key personnel in the company, notes from field observations, photographs of the production process, and documents
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Exploring the dynamics of bigdata adoption in the Indian food industry with fuzzy analytical hierarchical process Br. Food J. (IF 3.3) Pub Date : 2024-03-06 Jayati Singh, Rupesh Kumar, Vinod Kumar, Sheshadri Chatterjee
Purpose The main aim of this study is to identify and prioritize the factors that influence the adoption of big data analytics (BDA) within the supply chain (SC) of the food industry in India. Design/methodology/approach The study is carried out in two distinct phases. In the first phase, barriers hindering BDA adoption in the Indian food industry are identified. Subsequently, the second phase rates/prioritizes
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Who is responsible for fixing the food system? A framing analysis of media reactions to the UK's National Food Strategy Br. Food J. (IF 3.3) Pub Date : 2024-02-29 Mehroosh Tak, Kirsty Blair, João Gabriel Oliveira Marques
Purpose High levels of child obesity alongside rising stunting and the absence of a coherent food policy have deemed UK’s food system to be broken. The National Food Strategy (NFS) was debated intensely in media, with discussions on how and who should fix the food system. Design/methodology/approach Using a mixed methods approach, the authors conduct framing analysis on traditional media and sentiment
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Willingness to pay for a multi-level animal husbandry label: an analysis of German meat consumers Br. Food J. (IF 3.3) Pub Date : 2024-03-01 Sarah Kühl, Aurelia Schütz, Gesa Busch
Purpose The use of multi-level labels can enhance product visibility by enabling labeling of various items. Moreover, it can better accommodate the diversity on both the producer and consumer sides. However, studies on the willingness to pay (WTP) for premium levels of those animal welfare labels are scarce. Design/methodology/approach We investigate consumers’ WTP for a four-level animal husbandry
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Organic food-buying intention drivers: a study based on means-end chain theory Br. Food J. (IF 3.3) Pub Date : 2024-02-27 Alessandro Silva de Oliveira, Gustavo Quiroga Souki, Luiz Henrique de Barros Vilas Boas
Purpose Understanding how attributes, consequences and values (A-C-V) influence the predisposition to purchase and buying intention of organic food consumers (OFC) is crucial for its stakeholders. This study aims to (1) investigate whether OFC perceptions of the A-C-V impact their predisposition to purchase and buying intention; (2) examine the mediating effect of predisposition to purchase on the
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Taste of success: a strategic framework for product innovation in the food and beverage industry Br. Food J. (IF 3.3) Pub Date : 2024-02-21 Mehrgan Malekpour, Federica Caboni, Mohsen Nikzadask, Vincenzo Basile
Purpose This paper aims to identify the combination of innovation determinants driving the creation of innovative products amongst market leaders and market followers in food and beverage (F&B) firms. Design/methodology/approach This research is based on the case study methodology by using two types of data sources: (1) semi-structured interviews with industry experts and (2) in-depth interviews with
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From clicks to cravings: exploring consumer perceptions of online fast food purchasing Br. Food J. (IF 3.3) Pub Date : 2024-02-20 Abhay M. Vyas, Gyaneshwar Singh Kushwaha
Purpose This study explores consumers' perceptions of purchasing fast food items through online platforms. The central idea of this research is to practically assess the various elements impacting the consumers’ perceptions of online purchasing of fast food items and find out the factors with high importance and performance value. Design/methodology/approach A quantitative research approach was used
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Consumer preferences for fungus-resistant grape varieties: an explorative segmentation study in Germany Br. Food J. (IF 3.3) Pub Date : 2024-02-20 Christoph Kiefer, Gergely Szolnoki
Purpose The significance of fungus-resistant grape varieties (FRGVs) has markedly increased across the entire value chain in recent years, becoming increasingly pertinent for the wine industry. The study contributes to the theoretical understanding of consumer behaviour in the wine industry through the identification of different clusters and the analysis of their accessibility to the FRGV on the basis
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Consumers’ valuation of blockchain-based food traceability: role of consumer ethnocentrism and communication via QR codes Br. Food J. (IF 3.3) Pub Date : 2024-02-13 Duc Tran, Hans De Steur, Xavier Gellynck, Andreas Papadakis, Joachim J. Schouteten
Purpose This study aims to investigate the impact of consumer ethnocentrism on consumers' evaluation of blockchain-based traceability information. It also examined how the use of quick response (QR) codes for traceability affects consumers' evaluation of traceable food products. Design/methodology/approach An online choice experiment was conducted to determine consumers' evaluation of the blockchain-based
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Agroforestry in the UK: exploring consumer knowledge and interest Br. Food J. (IF 3.3) Pub Date : 2024-02-19 Robert Cole, Heli Gittins, Norman Dandy
Purpose This paper's purpose is to explore the current interest and knowledge that UK consumers hold around agroforestry. Despite the many reported benefits of agroforestry systems, uptake in the UK, as well as other temperate nations, has been low. As the consumer has a role to play in the transition of agriculture to methods that are more environmentally friendly it is vital to have an understanding
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Mapping the intellectual structure and knowledge base of food literacy research: a bibliometric analysis Br. Food J. (IF 3.3) Pub Date : 2024-02-19 Sarah McManus, Donna Pendergast, Harry Kanasa
Purpose Food literacy is a multidimensional concept that prioritises the aspects individuals require to navigate the contemporary foodscape successfully. The study aims to map the knowledge base and intellectual structure of the concept of food literacy to assess if the most cited definitions reflect these constructs. Design/methodology/approach The inclusion criteria of full-text, peer-reviewed articles
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The potential for blockchain to improve small-scale agri-food business’ supply chain resilience: a systematic review Br. Food J. (IF 3.3) Pub Date : 2024-02-15 Nugun P. Jellason, Ambisisi Ambituuni, Douglas A. Adu, Joy A. Jellason, Muhammad Imran Qureshi, Abisola Olarinde, Louise Manning
Purpose We conducted a systematic review to explore the potential for the application of blockchain technologies for supply chain resilience in a small-scale agri-food business context. Design/methodology/approach As part of the research methodology, scientific databases such as Web of Science, Google Scholar and Scopus were used to find relevant articles for this review. Findings The systematic review
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Use of nutrition facts panels and traffic light labelling and perceived healthiness of food: conjoint analysis and cross-sectional survey Br. Food J. (IF 3.3) Pub Date : 2024-02-14 Leila Cheikh Ismail, Hadia Radwan, Tareq Osaili, Eman H. Mustafa, Fatema M. Nasereddin, Hafsa J. Saleh, Sara A. Matar, Sheima T. Saleh, Maysm N. Mohamad, Rameez Al Daour, Radhiya Al Rajaby, Eman R. Saif, Lily Stojanovska, Ayesha S. Al Dhaheri
Purpose Nutrition labels provide a cost-effective method of conveying nutrition information to consumers. This study aimed to assess the use of nutrition facts panels, knowledge of traffic light labelling (TLL) and perceived healthiness of food items using TLL among consumers. Design/methodology/approach A web-based cross-sectional study was conducted among adults in the United Arab Emirates (UAE)
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What triggers consumers to purchase eco-friendly food? The impact of micro signals, macro signals and perceived value Br. Food J. (IF 3.3) Pub Date : 2024-02-13 Cong Cao, Xinghua Zhang
Purpose The problem of environmental pollution is becoming increasingly severe, and international consensus confirms the need for eco-friendly consumption. Worldwide, the eco-friendly food market is booming, so understanding consumers’ motivations to purchase these foods is crucial. This paper aimed to construct a model explaining consumers’ intentions to purchase eco-friendly food by combining st
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Motivators and barriers of ulam consumption among residents from low-cost housing areas in Kuala Lumpur Br. Food J. (IF 3.3) Pub Date : 2024-02-12 Hanis Mastura Yahya, Nurul Aini Fadzleena Mohd Zuhaimi, Sameeha Mohd Jamil, Suzana Shahar, Yee Xing You
Purpose Ulam is a traditional salad that contains high levels of antioxidants and is commonly consumed in raw form. However, the average ulam consumption among the low-income Malaysian population was only ½ serving daily. Thus, this study aimed to explore the motivators and barriers to ulam consumption among residents of low-cost housing areas (household income RM4849 or $1015.50) in Kuala Lumpur,
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How can agrifood businesses improve their performance? The role of digital transformation Br. Food J. (IF 3.3) Pub Date : 2024-02-12 María del Mar Benavides-Espinosa, Domingo Ribeiro-Soriano, Clara Gieure
Purpose The aim of this paper is to analyse the moderating effect of digital transformation (DT) on the relationship between innovation capacity and the performance of agrifood businesses. Design/methodology/approach Based on a structured questionnaire, data on 98 agrifood small and medium-sized enterprises operating in Spain were collected. The data were analysed using partial least squares structural
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Street food consumer behaviour decoded: analysing decision-making styles, risk factors and the influential power of social media celebrities Br. Food J. (IF 3.3) Pub Date : 2024-02-12 Guanqi Zhou, Saqib Ali
Purpose This study aims to investigate consumer decision-making styles (CDMS) in the context of street food. In addition to the original CDMS constructs, two additional constructs, namely food safety risks and environmental risks, were included based on relevant literature. Furthermore, the study explores the moderating role of social media celebrities (SMCs) in bridging the intention-behaviour gap
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Sustainable and healthy food consumption in Europe: an analysis of consumer purchase patterns, motivations and barriers towards foods from SFSCs Br. Food J. (IF 3.3) Pub Date : 2024-02-08 John Hyland, Maeve Mary Henchion, Oluwayemisi Olomo, Jennifer Attard, James Gaffey
Purpose The aim of this paper is to better understand European consumers' behaviour in relation to Short Food Supply Chains (SFSCs), so as to provide insights to support their development as part of a sustainable food system. Specifically, it aims to analyse consumer purchase patterns, motivations and perceived barriers and to identify patterns of behaviour amongst different consumer groups. Desig
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Understanding consumers’ intentions to use QR code menus in the post-COVID-19 pandemic Br. Food J. (IF 3.3) Pub Date : 2024-02-08 Kian Yeik Koay, KerSoon Ang
Purpose This study aims to examine the factors influencing consumers’ intentions to use QR code menus in the post-COVID-19 pandemic using the unified theory of acceptance and use of technology and rational choice theory as the theoretical foundations. Design/methodology/approach Using a survey method, 200 data are collected from consumers who had used QR code menus in the past. Partial least squares
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Does it bug you eating bugs? The emotions of anthropoentomophagy Br. Food J. (IF 3.3) Pub Date : 2024-02-08 Andreia C.B. Ferreira, Ricardo Gouveia Rodrigues, Ana R. Gouveia, Oliva M.D. Martins, Hugo Ferreira, João Alfredo Pereira, Paulo Duarte
Purpose The use of insects as food is a proposed solution for the increased demand for food worldwide, but it lacks acceptance because of restrictive emotional factors. This article aims to understand better customers' emotions’ role in considering and consuming insect-based food. Design/methodology/approach To assess their acceptance, an experiment was developed with 38 participants living in Portugal
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Exploring how YouTube videos demonstrating preparation of dried wood ear mushrooms could pose food safety risks: a case study Br. Food J. (IF 3.3) Pub Date : 2024-02-01 Juan Carlos Archila-Godínez, Han Chen, Gloria Cheng, Sanjana Sanjay Manjrekar, Yaohua Feng
Purpose In 2020, an outbreak of Salmonella Stanley linked to imported dried wood ear mushrooms affected 55 individuals in the United States of America. These mushrooms, commonly used in Asian cuisine, require processing, like rehydration and cutting, before serving. The US Centres for Disease Control and Prevention advise food preparers to use boiling water for rehydration to inactivate vegetative
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The effect of nutrition labels on lunch buffet consumption: a real-life experiment Br. Food J. (IF 3.3) Pub Date : 2024-01-24 Terhi Junkkari, Maija Kantola, Leena Arjanne, Harri Luomala, Anu Hopia
Purpose This study aims to increase knowledge of the ability of nutrition labels to guide consumer choices in real-life environments. Design/methodology/approach Food consumption and plate waste data were collected from two self-service restaurants (SSR) with different customer groups over six observation days: three control and three intervention (with nutrition labelling) periods. Study Group 1 consisted
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Can an apple a day keep COVID-19 away? A cluster analysis of the long-term COVID-19 pandemic’s impact on the consumption of apples in Italy Br. Food J. (IF 3.3) Pub Date : 2024-01-24 Carlo Giannetto, Angelina De Pascale, Giuseppe Di Vita, Maurizio Lanfranchi
Purpose Apples have always been considered a healthy product able to provide curative properties to consumers. In Italy, there is a long tradition of apple consumption and production both as a fresh product and as processed food. However, as with many other products, the consumption of fruits and vegetables and, more specifically apples, has been drastically affected by the first lockdown in 2020.
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What constitutes food system resilience? The importance of divergent framings between UK mainstream and local food system actors Br. Food J. (IF 3.3) Pub Date : 2024-01-24 Jasmine Elizabeth Black, Damian Maye, Anna Krzywoszynska, Stephen Jones
Purpose This paper examines how key actors in the UK food system (FS) understand the role of the local food sector in relation to FS resilience. Design/methodology/approach Discourse analysis was used to assess and compare the framings of the UK FS in 36 publications released during Covid-19 from alternative food networks (AFNs) actors and from other more mainstream FS actors, including the UK government
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Exploring the dynamics of innovation: patterns of growth and contraction in the local food industry Br. Food J. (IF 3.3) Pub Date : 2024-01-23 Paulina Ines Rytkönen, Wilhelm Skoglund, Pejvak Oghazi, Daniel Laven
Purpose The purpose of this study is shed light on the underlying forces behind entrepreneurship within a regional innovation system (RIS) in a remote rural region. The authors examine the following questions: Which are the main underlying forces behind the entrepreneurial process in a rural RIS characterized by traditionally low-tech, small-scale businesses? How can the development of a low-tech regional
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How do children perceive and understand the experience of household food insecurity? A narrative review of the literature Br. Food J. (IF 3.3) Pub Date : 2024-01-23 Stefania Velardo, Kristen Stevens, Michelle Watson, Christina Pollard, John Coveney, Jessica Shipman, Sue Booth
Purpose Children's food insecurity experiences are largely unrepresented in academic literature. Parents and caregivers cannot always accurately evaluate their children's attitudes or experiences, and even within the same family unit, children and their parents may report differing views and experiences of family food insecurity. The purpose of this narrative review is to identify studies that include
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Analyzing organic food purchase intentions: eco-literacy and innovation resistance Br. Food J. (IF 3.3) Pub Date : 2024-01-22 Muhammad Yaseen Bhutto, Aušra Rūtelionė
Purpose This research examines consumer reluctance to purchase organic food using the theory of innovation resistance and also extends the theory by investigating the moderating influence of eco-literacy. In addition, the authors used a multigroup analysis to identify differences between consumer segments. Design/methodology/approach Data collection used computer-assisted web interviewing and a prior
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Ethical labels and conspicuous consumption: impact on civic virtue and cynicism in luxury foodservice Br. Food J. (IF 3.3) Pub Date : 2024-01-12 Dan Jin, Rui Qi
Purpose The primary objective of this study is to explore the nuanced interplay of conspicuous consumption, ethical label purchasing and the ensuing dynamics of civic virtue and cynicism within the luxury foodservice context. Design/methodology/approach Grounded in a theoretical understanding of solidarity within the context of product consumption, this research employs a two-pronged approach involving
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Factors influencing perceived usefulness of a branded weight-loss app Br. Food J. (IF 3.3) Pub Date : 2024-01-15 Lara Martin-Vicario, María Eugenia Martínez-Sánchez, Ruben Nicolas-Sans
Purpose The aim of this study was to observe how a user’s individual factors in a commercial weight-loss treatment app affect their perceived usefulness of its features and how they relate to each other. Design/methodology/approach The information was obtained from an online survey with a sample of 412 users from a branded app for a commercial weight-loss treatment using body mass index (BMI), self-efficacy
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Consumer attitude and behavioural intention towards organic wine: the roles of consumer values and involvement Br. Food J. (IF 3.3) Pub Date : 2024-01-15 Yingying Dong, Lisa Gao
Purpose This study aims to identify the decision-making process involved in the purchase of organic wine from consumer values to attitudes to behavioural intention towards organic wine via the value–attitude–behaviour (VAB) model. Involvement in wine is also taken into consideration. Design/methodology/approach The data were collected using a snowball sampling method and a closed-ended questionnaire
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The role of tweets in agricultural export: an approach from text-mining and time-series analyses Br. Food J. (IF 3.3) Pub Date : 2024-01-15 Yutaro Inoue, Shinsaku Nakajima
Purpose This study aims to investigate the relationship between consumer awareness of Zespri International Limited (Zespri™) and its sales promotion in Japan and the recent expansion of New Zealand (NZ) kiwifruit imported into Japan. Design/methodology/approach Tweets mentioning Zespri™ were utilised as a proxy of such awareness. They were first summarised using two text-mining techniques: tf-idf scoring
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Let us buy online directly from farmers: an integrated framework of individualistic and collectivistic consumption values Br. Food J. (IF 3.3) Pub Date : 2024-01-12 Ofrit Kol, Dorit Zimand-Sheiner, Shalom Levy
Purpose Buying directly from farmers online has become increasingly popular in recent years. This study aims to investigate the effect of the interaction between various consumption values that drive consumers to buy directly from farmers online. The proposed conceptual framework suggests that consumers who buy online directly from farmers are driven by an interaction of weighted individualistic consumption
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A bibliometric analysis of trends in the relationship between innovation and food Br. Food J. (IF 3.3) Pub Date : 2024-01-12 Gulnara Dzhenishevna Dzhunushalieva, Ramona Teuber
Purpose Food-related innovations might contribute to a qualitative leap in the transition to sustainable food systems. In this article, the authors map the existing literature on food and innovation in order to identify and systematise major research streams and relate them to current discussions on sustainability. The authors rely on a broad definition of innovation covering specific technological
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How are food influencers' recipes promoting food literacy? Investigating nutritional content, food literacy and communication techniques in Instagram recipes Br. Food J. (IF 3.3) Pub Date : 2024-01-12 Lauranna Teunissen, Kathleen Van Royen, Iris Goemans, Joke Verhaegen, Sara Pabian, Charlotte De Backer, Heidi Vandebosch, Christophe Matthys
Purpose Explore what popular food influencers among Flemish emerging adults portray in their Instagram recipe posts in terms of (1) references to food literacy, (2) nutritional value, (3) rational and emotional appeals and (4) the relation between the nutritional value and rational/emotional appeals. Design/methodology/approach A content and nutritional analysis of Instagram recipe posts from seven
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Information sources and consumer attitudes toward genetically modified food in China Br. Food J. (IF 3.3) Pub Date : 2024-01-11 Qian Ding, Songze Li, Jikun Huang, Yeting Ma, Fangbin Qiao
Purpose The purpose of this paper is to analyze the impact of different information source on consumer attitudes toward genetically modified food. Design/methodology/approach The data used in this study are obtained from a large-scale nationwide consumers' survey in urban China conducted by the China Center for Agricultural Policy, Peking University, in 2020. A descriptive analysis between information
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How do purchase preferences moderate the impact of time and price sensitivity on the purchase intention of customers on online-to-offline (O2O) delivery platforms? Br. Food J. (IF 3.3) Pub Date : 2024-01-02 Yijie Cao, Jun Wang
Purpose The purpose of this study is to test the impact of time and price sensitivity on consumer satisfaction and purchase intention on online-to-offline (O2O) takeout platforms and explore the moderating effect of purchase preference on time sensitivity and satisfaction, as well as price sensitivity and satisfaction, in order to guide market pricing. Design/methodology/approach A structural equation
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Wine sensory experience in hospitality education: a systematic review Br. Food J. (IF 3.3) Pub Date : 2024-01-02 Adam Carmer, Joseph Kleypas, Marissa Orlowski
Purpose The aim of this paper is to examine the existing literature circa 2010–2023 of introductory wine education involving sensory experience components in an objective, transparent and replicable manner. Sensory experience education normally involves the usage of the five senses (smell, taste, sight, feel and hearing) as means to demonstrate, scaffold and illuminate introductory-level wine curricula
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Cooking using social media: young Brazilian adults’ interaction and practices Br. Food J. (IF 3.3) Pub Date : 2024-01-02 Anice Milbratz de Camargo, Alyne Michelle Botelho, Moira Dean, Giovanna Medeiros Rataichesck Fiates
Purpose This study explored how Brazilian young adults who cook interact with cooking-related content on social media and how such content fits their cooking routine. Design/methodology/approach Semi-structured interviews (n = 31) were transcribed, inductively and reflexively thematic analysed. Findings Interactions happened both in recreational and intentional ways, which coexisted and alternated
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Shopping experience and consumer loyalty towards organic food stores: evaluating the moderating role of gender Br. Food J. (IF 3.3) Pub Date : 2024-01-02 Ishfaq Hussain Bhat, Shilpi Gupta, Shakir Hussain Parray, Dhiraj Sharma, Faizan Ali, Rais Ahmad Itoo
Purpose This study delves into the complex realm of consumer behavior by exploring the impact of distinct shopping motives, encompassing status, value and gratification, on store satisfaction within the domain of organic food retail. Moreover, it seeks to decipher the influence of perceptual disparities between male and female patrons on the intricate nexus between shopping experience and consumer
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Authenticity, health concern and sustainable intelligence in the farm restaurant context: applying extended theory of planned behaviour Br. Food J. (IF 3.3) Pub Date : 2023-12-29 V.G. Girish, Anindita Saha, R. Rex Immanuel, Bona Kim
Purpose The study aims to analyse the structural relationships of authenticity, health concern and sustainable intelligence in the farm restaurant context. Different types of restaurants have been targeted to understand consumer behaviour; however, the behavioural intention of visitors dining at the farm restaurants was rarely explored. Design/methodology/approach With the backdrop of the theory of
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Assessing the effect of baby schema cuteness on emotions, perceptions and attitudes towards insect-based packaged foods Br. Food J. (IF 3.3) Pub Date : 2023-12-28 Didier Marquis, Felipe Reinoso Carvalho, Gaëlle Pantin-Sohier
Purpose Aversion linked to disgust and neophobia is the primary reason for human reluctance towards edible insects as a sustainable food source. Stimulating positive emotions may overcome these mental barriers. Cute visuals and claims on product packaging can trigger positive affective responses in consumers whilst modulating taste expectations. This study investigated how these elements influence
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Territoriality and social values: textual analysis of the #ConMuchoAcento campaign by Cruzcampo beer Br. Food J. (IF 3.3) Pub Date : 2023-12-28 José Manuel López-Agulló Pérez-Caballero, Belén Ávila Rodríguez-de-Mier, Fernando García-Chamizo
Purpose The aim of this research is to analyze the territorialization strategy developed by the Spanish brewing company Cruzcampo through its campaign #ConMuchoAcento (#With a strong accent) launched in January 2021. Design/methodology/approach The work is framed within the case study methodology. Semiotics will be the discipline used to establish the set of cultural units or signs that the company
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Environmental values and self-identity as a basis for identifying seaweed consumer segments in the UK Br. Food J. (IF 3.3) Pub Date : 2023-12-26 Florent Govaerts, Svein Ottar Olsen
Purpose This study aimed to identify and profile segments of seaweed consumers in the United Kingdom. Design/methodology/approach Hierarchical k-means cluster analysis was used to identify consumer segments based on consumers' self-identity and environmental values. In addition, the study used subjective knowledge, intentions and consumption to profile different consumer segments. The data were collected
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Taking flight with food: investigating the determinants of user acceptance toward drone-based food delivery services in India Br. Food J. (IF 3.3) Pub Date : 2023-12-26 Sachin Kumar, Bhagwan Singh, Vinod Kumar, Ranjan Chaudhuri, Sheshadri Chatterjee, Demetris Vrontis
Purpose The present study intends to discover and analyze the determinants of users' intention to use (ITU) drone-based online food delivery (OFD) services. The study mainly focuses on the drone-based food delivery system in India and its implications. Design/methodology/approach This study has used the purposive sampling method. With the support of the technology acceptance model (TAM) and the theory
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COVID-19-induced changes to food consumption and perceived well-being among low-income consumers in Trinidad and Tobago Br. Food J. (IF 3.3) Pub Date : 2023-12-26 Barney G. Pacheco, Marvin H. Pacheco
Purpose The global impact of the COVID-19 pandemic has been well documented, but there is still limited insight into the complex interaction of factors that determine its longer-term effects on the most vulnerable sectors of society. The current study therefore develops an integrated conceptual framework to investigate how consumers' fear of mortality and the perceived risk of severe illness associated
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The perceived authenticity in food among sociological generations: the case of cheeses in Mexico Br. Food J. (IF 3.3) Pub Date : 2023-12-22 Héctor Yair Fernández-Sánchez, Angélica Espinoza-Ortega, Laura Patricia Sánchez-Vega, Sergio Moctezuma Pérez, Fernando Cervantes-Escoto
Purpose The study aims to identify the perceived authenticity of cheeses by consumers of different sociological generations in Mexico. Design/methodology/approach An online questionnaire was applied to 1,204 consumers. A Free Word Association (FWA) tool was used to determine the perceived authenticity of cheeses creating categories and dimensions. The sample was segmented into sociological generations
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Product-based marketing strategies: pork consumption in Taiwan and Japan Br. Food J. (IF 3.3) Pub Date : 2023-12-22 Ching Yin Ip, Chaoyun Liang
Purpose The present study surveyed consumers in Taiwan and Japan to analyse the influence of marketing mix on purchase intention and the willingness to pay for Taiwanese pork and to establish a marketing-oriented model of consumer behaviour. Design/methodology/approach A total of 1,134 valid Internet surveys were collected, which included 526 Taiwanese respondents and 608 Japanese respondents. Findings
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A multi-level tool to support the circular economy decision-making process in agri-food entrepreneurship Br. Food J. (IF 3.3) Pub Date : 2023-12-22 Benedetta Coluccia, Pamela Palmi, Mladen Krstić
Purpose The present study is aimed at developing a multi-level framework for assessing circularity in agri-food industries by providing the user with a step-by-step approach and selecting a customized set of indicators capable of accurately assessing the circular economy (CE) level. Design/methodology/approach The framework is composed of four stages. In the first stage, a CE theoretical model based
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Ambidextrous cultural values in the management of organisational ambidexterity Br. Food J. (IF 3.3) Pub Date : 2023-12-15 M. Begoña Lloria, Leydy Burbano
Purpose This paper first analyses the direct effect of quality management practices (QMPs) on organisational ambidexterity (OA). It then analyses the mediating influence of the values of ambidextrous culture (AC). A novel theoretical model is tested in a quantitative study of the organic agri-food sector. Design/methodology/approach Quantitative methods and an online survey were used to collect and
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Consumer food choice motives and willingness to try plant-based meat: moderating effect of meat attachment Br. Food J. (IF 3.3) Pub Date : 2023-12-18 Mei-Fang Chen
Purpose The adverse effects on environmental sustainability, human health and animal welfare are often cited as the main reasons for reducing animal-based meat production and consumption. This study explored the food choice motives that determine consumer attitude toward plant-based meat (PBM) as a sustainable meat alternative. The theory of planned behavior (TPB) was applied to further determine whether
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Exploring the determinants of purchase intention of organic consumers for organic food items: an exploratory study in India Br. Food J. (IF 3.3) Pub Date : 2023-12-14 Shubham Garg, Karam Pal Narwal, Sanjeev Kumar
Purpose The ongoing transition in the attitude of consumers toward health and environment has a direct implication on the organic food industries, making it necessary to examine the drivers of the purchase intention of organic food items, specifically in developing economies like India. Therefore, this study tries to frame and validate the instrumental scale by collecting data from 574 organic food
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Exploring consumer attitudes and behaviour towards sustainable health-related food choices Br. Food J. (IF 3.3) Pub Date : 2023-12-13 Norshamliza Chamhuri, Nur Syahirah Che Lah, Peter J. Batt, Muhammad Nadzif Bin Ramlan, Norain Mod Asri, Azrina Abdullah Al-Hadi
Purpose Palm oil has consistently been a staple ingredient in the Malaysian diet. Despite various promotional efforts throughout the years, the health aspects of palm oil have often been undervalued, leading consumers to overlook its benefits. This study has two objectives: (1) to explore consumer behaviour in purchasing decisions for food products containing palm oil in an emerging market and (2)
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Brand addiction and compulsive buying in female consumers' relationships with food brands Br. Food J. (IF 3.3) Pub Date : 2023-12-07 Sabrina Hegner, Janina Magdalena Schaumann, Barbara Francioni, Ilaria Curina
Purpose The aim of this paper is to respond to the call for exploring and empirically testing both antecedents and outcomes of brand addiction and compulsive buying behaviour. The focus of the study is on the food habits of young female consumers. Design/methodology/approach To test the hypotheses, a survey design gathering cross-sectional primary data from 325 female Italian consumers and a structural
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Do food delivery apps influence food waste generation? A stimulus-organism-behavior-consequence (SOBC) exploration Br. Food J. (IF 3.3) Pub Date : 2023-12-05 Shabab Absarul Islam, Robert Paul Jones, Asma Azad Akhi, Md. Shamim Talukder
Purpose Food waste in the hospitality sector has emerged as a global concern. Various technology-driven online food services such as the food delivery apps (FDA) contribute to hospitality food waste. FDA users might behave irresponsibly by ordering more foods than required which may lead to food waste generation. To date, limited studies have been attempted to understand how consumers’ over-ordering
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Technical-economic evaluation of lipo- and water-soluble fractions from annatto seeds by green technology Br. Food J. (IF 3.3) Pub Date : 2023-12-04 Simone Alves Monteiro da Franca, Rodrigo Nunes Cavalcanti, Marta S. Madruga, Deyse Alves Pereira, Cristiani Viegas Brandão Grisi, Marciane Magnani, Geany Targino de Souza Pedrosa, Carolina Lima Cavalcanti de Albuquerque
Purpose The objective of this study was to evaluate the technical-economic process efficiency of obtaining simultaneous lipo-soluble (LSF) and water-soluble (WSF) fractions from annatto seeds. Design/methodology/approach The batches of annatto seeds were submitted to the refrigerated solid-liquid extraction process in four stages: pre-extraction, aqueous extraction, separation by decantation and filtration
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Consumer perception and willingness to pay for packaged asaana: a traditional drink in Ghana Br. Food J. (IF 3.3) Pub Date : 2023-12-04 Fred Nimoh, Stephen Prah, Fred Yamoah, Doreen Agyei
Purpose In view of the increasing trend in food policies targeting the promotion of consumer interest in locally produced foods and growing developments in willingness-to-pay (WTP) methodologies, the authors investigate consumer preference for packaged traditional drink asaana. Design/methodology/approach The study used a simple random sample of 336 consumers to draw on perception index and contingent
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Food quality and supply chain networks in dynamic business environments: evidence from the Nigerian shrimp subsector Br. Food J. (IF 3.3) Pub Date : 2023-12-05 Ayobami Adetoyinbo, Jacob Asravor, Sunday Adewale Olaleye, Victor Owusu
Purpose Research efforts aiming to improve understanding of how various organisational relationships contribute to better food quality (FQ) in a constantly changing business environment are limited. This study examines the effects of supply chain (SC) organisations on the quality of food products across multi-tiered segments with dynamic business situations. Design/methodology/approach Guided by a