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Sport Ecology: Conceptualizing an Emerging Subdiscipline Within Sport Management Journal of Sport Management (IF 2.359) Pub Date : 2020-11-01 Brian P. McCullough, Madeleine Orr, Timothy Kellison
The relationship between sport and the natural environment is bidirectional. Since the 1990s, sport management scholars have predominately explored the ways the sport industry impacts the natural environment. They have done so through the lenses of sport sustainability (Kellison & Hong, 2015; Mallen & Chard, 2012; Mallen, Adams, Stevens, & Thompson, 2010b, Sartore-Baldwin & McCullough, 2018), corporate
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The Donors Supporting Charity Sport Event Participants: An Exploration of the Factors Driving Donations Journal of Sport Management (IF 2.359) Pub Date : 2020-09-01 Kevin Filo, David Fechner, Yuhei Inoue
Fundraising for a charity sport event (CSE) is a critical and challenging aspect of the event experience. CSE participants (i.e., CSE fundraisers) must engage with their network of friends, family, and colleagues (i.e., CSE donors) to solicit donations. A better understanding of CSE donor motives can translate to more effective fundraising among participants, which could be applicable to other peer-to-peer
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Man or Machine: Fantasy Football and Dehumanization of Professional Athletes Journal of Sport Management (IF 2.359) Pub Date : 2020-09-01 Ben Larkin, Brendan Dwyer, Chad Goebert
Fantasy sport is a tremendously popular activity, achieving steady growth in participation in the nearly 30 years since the Fantasy Sport Trade Association began tracking activity. In general, participants have indicated both a heightened interest in sport and more avid consumption behavior due to their involvement in the activity (Drayer et al., 2010; Dwyer, 2011). Academic researchers have linked
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The Effects of the 2018 Commonwealth Games Service Environment on Athlete Satisfaction and Performance: A Transformative Service Research Approach Journal of Sport Management (IF 2.359) Pub Date : 2020-07-01 Eric MacIntosh, Keita Kinoshita, Popi Sotiriadou
Competing at major sport events represents a significant experience for elite athletes. Research has determined that event services can affect athlete satisfaction, yet little is known about any influence on athlete performances. This study adapted the lens of transformative service research to examine, through survey research, the athletes’ perceptions of the impact that the service environment of
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Row! Row! Row Your Boat! Transformative Value Cocreation and Codestruction in Elite and Olympic Rowers Journal of Sport Management (IF 2.359) Pub Date : 2020-07-01 Rory Mulcahy, Edwina Luck
This article explores in-depth interviews with elite and Olympic rowers to examine transformative value, dimensions of value creation that generate uplifting change and greater well-being, and the resources integrated to cocreate or destroy these benefits. This study is the first to demonstrate transformative value in a sport setting, extending theorizing on value in sport studies and demonstrating
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The Causal Effect of Voluntary Roles in Sport on Subjective Well-Being in European Countries Journal of Sport Management (IF 2.359) Pub Date : 2020-07-01 Pamela Wicker, Paul Downward
This study examines the causal effect of different voluntary roles in sport on individuals’ subjective well-being. Theoretically, volunteering can affect well-being through various mechanisms, including enjoyment, new contacts, skill development, exercising altruism, and relational goods. The empirical analysis uses data from 28 European countries (n=52,957). Subjective well-being is measured with
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The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes Journal of Sport Management (IF 2.359) Pub Date : 2020-05-01 Thilo Kunkel, Rui Biscaia, Akiko Arai, Kwame Agyemang
37 This research explores the role of athlete on-field and off-field brand image on consumer 38 commitment toward the athlete and associated team, preference by athlete’s sponsor, and the 39 mediating effect of consumers’ self-brand connection on these relationships. Data were 40 collected from fans of soccer players through a cross-sectional survey promoted on social 41 media platforms. A partial
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Organizational Capacity and Performance of Community Sport Clubs Journal of Sport Management (IF 2.359) Pub Date : 2020-05-01 Alison Doherty, Graham Cuskelly
Using a multidimensional framework, the authors developed the Community Sport Capacity Scale to measure the key elements of capacity in community sport organizations or clubs and investigate their relative impact on three key indicators of club performance. Presidents or their representatives from 336 community sport organizations in 20 sports across the province of Ontario, Canada, completed the web-based
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On the Road With Minor League Baseball Externalities Journal of Sport Management (IF 2.359) Pub Date : 2020-03-01 Scott Tainsky, Brian M. Mills, Zainab Hans, Kyunghee Lee
Finance/Economics Economics (Professional Sport) Saturday, June 9, 2018 20-minute oral presentation (including questions) 9:20 AM Abstract 2018-275 Room: Annapolis C Relevance/significance of the topic to sport managementSports differs from other industries in that it requires two firms to create the core product: the game itself (Greenwell, Fink, & Pastore, 2002; Neale, 1964). While revenue sharing
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Gender and Volunteering at the Special Olympics: Interrelationships Among Motivations, Commitment, and Social Capital Journal of Sport Management (IF 2.359) Pub Date : 2020-01-01 Kirstin Hallmann, Anita Zehrer, Sheranne Fairley, Lea Rossi
This research uses social role theory to investigate gender differences in volunteers at the Special Olympics and interrelationships among motivations, commitment, and social capital. Volunteers at the 2014 National Summer Special Olympics in Germany were surveyed (n = 891). Multigroup structural equation modeling has revealed gender differences among motivations, commitment, and social capital. Volunteers
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Determinants of Attendance in Major League Soccer Journal of Sport Management (IF 2.359) Pub Date : 2020-01-01 John Charles Bradbury
This study examines the determinants of Major League Soccer team attendance during the league’s recent era of growth. Estimates indicate that regular-season on-field performance is positively associated with attendance, but the returns to success are diminishing. Positive novelty effects are identified for newer teams and soccer-specific stadiums but not for stadium age. Income is positively associated
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Who Are We Honoring? Extending the Ebony & Ivy Discussion to Include Sport Facilities Journal of Sport Management (IF 2.359) Pub Date : 2020-01-01 Robert Turick, Anthony Weems, Nicholas Swim, Trevor Bopp, John N. Singer
Recently, Wilder (2013) authored Ebony & Ivy in which he discussed how the historical relationship between institutions of higher education and the slave trade subsequently perpetuated inequitable race relations in America. The slave trade allowed many of the first university presidents and professors to become wealthy individuals. Additionally, the attempted conversion of Native Americans into adopting
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Conceptualizing Relative Size and Entitativity of Sports Fan Community and Their Roles in Sport Socialization Journal of Sport Management (IF 2.359) Pub Date : 2019-11-01 Akira Asada, Yong Jae Ko
Sport socialization research has revealed that a community is one of the most influential socializing agents. However, little is known about which aspects of a community promote sport socialization...
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The End of a Professional Sport Career: Ensuring a Positive Transition Journal of Sport Management (IF 2.359) Pub Date : 2019-11-01 Sophie Knights, Emma Sherry, Mandy Ruddock-Hudson, Paul O’Halloran
The purpose of this research was to explore the experience of transition and life after sport in a group of retired professional athletes. A total of 45 retired athletes from three national footbal...
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Inducing Destination Images Among International Audiences: The Differing Effects of Promoting Sport Events on the Destination Image of a City Around the World Journal of Sport Management (IF 2.359) Pub Date : 2019-11-01 Bob Heere, Henry Wear, Adam Jones, Tim Breitbarth, Xiaoyan Xing, Juan Luis Paramio Salcines, Masayuki Yoshida, Inge Derom
The purpose of this study is to examine how effective the international promotion of a sport event is on changing the destination image prior to the event if the sport event lacks global popularity...
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Sport Policy Institutionalization: Examining the Adoption of Concussion Legislation Across States Journal of Sport Management (IF 2.359) Pub Date : 2019-11-01 Landy Di Lu, Kathryn L. Heinze
Multilevel examinations of sport policy institutionalization are scarce in sport management scholarship. As sport policies diffuse across geographic boundaries, there is often variation in the timi...
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Development, Gender and Sport: Theorizing a Feminist Practice of the Capabilities Approach in Sport for Development Journal of Sport Management (IF 2.359) Pub Date : 2019-09-01 Sarah Zipp, Tavis Smith, Simon Darnell
Sport for development (SFD) research and practice has become more critically examined recently, with many scholars calling for better understanding of how and why sport might contribute to the global development movement. Developing and refining theoretical approaches is key to unpacking the complexities of SFD. Yet theory development in SFD is still relatively young, and often relies on over-simplified
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Sport-For-Development Organizational Hybridity: From Differentiated to Dysfunctional Journal of Sport Management (IF 2.359) Pub Date : 2019-09-01 Katherine Raw, Emma Sherry, Katie Rowe
Despite recent advances in sport-for-development (SFD) literature, few scholars have empirically examined organizational hybridity in SFD contexts. This is despite hybrid organizational approaches ...
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Making Settler Colonialism Visible in Sport Management Journal of Sport Management (IF 2.359) Pub Date : 2019-09-01 Chen Chen, Daniel S. Mason
This study discusses how an epistemological shift—explicitly acknowledging the embedded position of the sport management field in settler colonial societies and its effect on knowledge production t...
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Knowledge Translation Practices, Enablers, and Constraints: Bridging the Research–Practice Divide in Sport Management Journal of Sport Management (IF 2.359) Pub Date : 2019-09-01 Hebe Schaillée, Ramón Spaaij, Ruth Jeanes, Marc Theeboom
Funding bodies seek to promote scientific research that has a social or economic impact beyond academia, including in sport management. Knowledge translation in sport management remains largely imp...
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The Importance of Theorizing Social Change in Sport for Development: A Case Study of Magic Bus in London Journal of Sport Management (IF 2.359) Pub Date : 2019-09-01 Stephen Hills, Matthew Walker, Marlene Dixon
For sport for development (SFD) practitioners, a theory of change document is a critical first step to map how program inputs yield the desired program outcomes. Yet, in our experience, this document is rarely created in practice. Accordingly, this study makes use of the case study of an award winning SFD charity who expanded their operations from India to London to illustrate the implications resulting
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Event Leveraging in a Nonhost Region: Challenges and Opportunities Journal of Sport Management (IF 2.359) Pub Date : 2019-07-01 Shushu Chen, Laura Misener
Interest in how local communities can positively benefit from the hosting of large-scale events has grown exponentially. Where most research has focused on the host city, nonhost regions have the p...
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How Coaching Ability Moderates Player Incentives to Perform: A Hierarchical Bayesian Approach of the NFL Journal of Sport Management (IF 2.359) Pub Date : 2019-07-01 Anthony Koschmann
Do better coaches strengthen player incentives to perform? This research examines how coaching ability moderates extrinsic motivators (salary and contracts) on player performance. Building on motiv...
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Workaholism in Sport: A Mediated Model of Work–Family Conflict and Burnout Journal of Sport Management (IF 2.359) Pub Date : 2019-07-01 Elizabeth A. Taylor, Matt R. Huml, Marlene A. Dixon
Although workaholism can impact employees negatively, regardless of family situations, work–family conflict likely plays an important role in the relationship between workaholism and negative outco...
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Channel Preferences Among Sport Consumers: Profiling Media-Dominant Consumers Journal of Sport Management (IF 2.359) Pub Date : 2019-07-01 Adam Karg, Heath McDonald, Civilai Leckie
How consumers decide to consume sport is a complex choice. Broadcast options have widened through new channels and content options while live attendance has improved through enhanced stadium qualit...
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Human Capital Ecosystem Construction in an Emerging Rugby Market Journal of Sport Management (IF 2.359) Pub Date : 2019-07-01 Christopher M. McLeod, Calvin Nite
The authors develop a theory of human capital ecosystems and argue that sport markets are human capital ecosystems. After analyzing the emerging U.S. rugby market, the authors demonstrate that leag...
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An Integrative Model of Sport Relationship Marketing: Transforming Insights Into Action Journal of Sport Management (IF 2.359) Pub Date : 2019-07-01 Gashaw Abeza, David Finch, Norm O’Reilly, Eric MacIntosh, John Nadeau
Adopting an integrative literature review approach, this study synthesized sport relationship marketing (SRM) articles to gain insight into how relationship marketing in sport-related studies is pr...
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The Impact of Interorganizational Relationships on an Uncertain Industry: College Football Bowl Games Journal of Sport Management (IF 2.359) Pub Date : 2019-07-01 Chad Seifried, Brian Soebbing, Kwame J.A. Agyemang
How sport organizations manage interorganizational relationships (IR) in response to industry uncertainty is a relevant question for sport managers. Yet, despite its importance, to date, little is ...
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To Play or Not to Play? An Analysis of Dispositions, Gambling, and Daily Fantasy Sport Journal of Sport Management (IF 2.359) Pub Date : 2019-05-01 Brendan Dwyer, Joris Drayer, Stephen L. Shapiro
Following a mega-advertising blitz in the late summer of 2015, daily fantasy sports (DFSs) entered a maturing fantasy sports market as a new, highly accessible, and potentially lucrative alternativ...
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Toward a Working Model of Leadership in Nonprofit Sport Governance Journal of Sport Management (IF 2.359) Pub Date : 2019-05-01 Ian O’Boyle, David Shilbury, Lesley Ferkins
The aim of this study is to explore leadership within nonprofit sport governance. As an outcome, the authors present a preliminary working model of leadership in nonprofit sport governance based on...
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Traditional and Integrated PhD Curricula: A Study of Knowledge Creation Produced by Sport Management Programs and Their Faculty Journal of Sport Management (IF 2.359) Pub Date : 2019-05-01 Chad Seifried, Chris Barnhill, J. Michael Martinez
This study examined knowledge creation by faculty currently employed in North American sport management doctoral programs relative to program structure (i.e., integrated or traditional). Faculty cu...
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“You Can’t Just Erase History”: Coping With Team Identity Threat Journal of Sport Management (IF 2.359) Pub Date : 2019-05-01 Elizabeth B. Delia
Team identification has frequently been associated with positive outcomes; however, team identification is also associated with negative outcomes such as identity threat. Team identity threat has b...
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Running Recession: A Trend Analysis of Running Involvement and Runner Characteristics to Understand Declining Participation Journal of Sport Management (IF 2.359) Pub Date : 2019-05-01 Heather Kennedy, Bradley J. Baker, Jeremy S. Jordan, Daniel C. Funk
Market trends indicate the distance running event industry is facing a running recession. Since 2013, consumer demand has declined annually while supply increased. The current research provides insight into why running as a recreational activity is declining and implications for organized events’ utility. Based on seven years of participants’ postevent surveys from a long-distance running event, the
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Outcomes of Mentoring Relationships Among Sport Management Faculty: Application of a Theoretical Framework Journal of Sport Management (IF 2.359) Pub Date : 2019-05-01 Amy Baker, Mary A. Hums, Yoseph Mamo, Damon P.S. Andrew
The importance of mentoring in the development of individual careers is noted in the business and higher education literature. However, prior research has given little attention to the development ...
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New Brands: Contextual Differences and Development of Brand Associations Over Time Journal of Sport Management (IF 2.359) Pub Date : 2019-03-01 Jason Daniels, Thilo Kunkel, Adam Karg
Acknowledging the prevalence of new brands and rebranding activities in the present sport landscape, the current research examined consumer perceptions of new sport brands over time. Season-ticket ...
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Mechanisms of Institutional Maintenance in Minor Hockey Journal of Sport Management (IF 2.359) Pub Date : 2019-03-01 Spencer Riehl, Ryan Snelgrove, Jonathon Edwards
Responding to a pressure to increase athlete enjoyment and improve athlete development, governing bodies in sport have sought to adapt policies and programs. This study describes a governing association’s failed attempt at selling an optional change to some local associations. Data were collected through semistructured interviews with coaches and board members within two local minor hockey associations
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Sport and Happiness: Understanding the Relations Among Sport Consumption Activities, Long- and Short-Term Subjective Well-Being, and Psychological Need Fulfillment Journal of Sport Management (IF 2.359) Pub Date : 2019-03-01 Jeeyoon Kim, Jeffrey D. James
Understanding and promoting sport consumer well-being are essential for legitimizing sport in the policy sector and for building long-term relationships with sport consumers. To better understand t...
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Behavioral Correlates of Psychological Involvement: A 2-Year Study Journal of Sport Management (IF 2.359) Pub Date : 2019-03-01 Mikihiro Sato, Jeremy S. Jordan, Daniel C. Funk
Limited research has examined psychological involvement change using a longitudinal design. This study explored stability and change in the three facets of psychological involvement—pleasure, centrality, and sign—that occurred over a 2-year period and examined key behavioral correlates of the observed change. Data were collected three times through online surveys from participants (N = 482) of an annual
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Local Broadcast Viewership in Major League Soccer Journal of Sport Management (IF 2.359) Pub Date : 2019-03-01 Hojun Sung, Brian M. Mills, Michael Mondello
This paper estimates determinants of local market television viewership demand for Major League Soccer (MLS). We examine the effects of team quality and outcome uncertainty and compare our estimate...
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A Holistic Perspective on Women’s Career Pathways in Athletics Administration Journal of Sport Management (IF 2.359) Pub Date : 2019-03-01 Allyson C. Hartzell, Marlene A. Dixon
Though progress has been made in recent years, women continue to be underrepresented in sport leadership positions around the globe, particularly at the highest levels. This problem persists despit...
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Toward a Better Understanding of Fan Aggression and Dysfunction: The Moderating Role of Collective Narcissism Journal of Sport Management (IF 2.359) Pub Date : 2019-03-01 Ben Larkin, Janet S. Fink
Team identification is among the most widely studied concepts in sport fan behavior; however, with few exceptions, scholars have focused on the healthy and stable attachments fans form with their f...
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Sport for Development’s Impact on Cultural Adaptability: A Process and Outcome-Based Analysis Journal of Sport Management (IF 2.359) Pub Date : 2019-01-01 Carrie W. LeCrom, Tiesha Martin
Sport for development (SFD) has gained traction over the past several decades, establishing itself as a subdiscipline within sport management research. As such, it has moved from simple program eva...
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Spreading Research Uncomfortably Slow: Insight for Emerging Sport Management Scholars Journal of Sport Management (IF 2.359) Pub Date : 2019-01-01 Daniel C. Funk
Self-reflection on knowledge generation in sport management is essential for continued growth and remains a prevailing topic for recipients of the Earle F. Zeigler Award. To date, two perspectives ...
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The Role of the Commonwealth Youth Games in Pre-elite Athlete Development Journal of Sport Management (IF 2.359) Pub Date : 2019-01-01 Eric W. MacIntosh, Popi Sotiriadou
Through the lens of the theory of reasoned action and the framework of attraction, retention, transition, and nurturing of athletes, this study examined how athletes’ experiences at the Commonwealth Youth Games contributed to satisfaction with the event, while encouraging transition into higher levels of competition. A total of 244 athletes from 23 different countries who completed a survey helped
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Fantasy Millionaires: Identifying At-Risk Consumers Based on Motivation Journal of Sport Management (IF 2.359) Pub Date : 2019-01-01 Joris Drayer, Brendan Dwyer, Stephen L. Shapiro
The daily fantasy sports (DFS) industry came under heavy criticism for marketing messages focused on the potential for financial gain despite overwhelming evidence that only a small percentage of p...
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Critical Conversations About Qualitative Research in Sport Management Journal of Sport Management (IF 2.359) Pub Date : 2019-01-01 John N. Singer, Sally Shaw, Larena Hoeber, Nefertiti Walker, Kwame J. A. Agyemang, Kyle Rich
The following article is an edited transcript of, “Critical Conversations About Qualitative Research in Sport Management” from the 2017 North American Society of Sport Management conference in Denv...
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Organizational Citizenship Behavior in Sport: A Perspective From Athletes Journal of Sport Management (IF 2.359) Pub Date : 2019-01-01 Adam Love, Seungmo Kim
Organizational citizenship behavior (OCB) refers to acts by members of an organization that are not formally required, but that contribute to the effective functioning of the organization. The curr...
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Implicit and Explicit Affective Evaluations of Athlete Brands: The Associative Evaluation–Emotional Appraisal–Intention Model of Athlete Endorsements Journal of Sport Management (IF 2.359) Pub Date : 2018-11-01 Yonghwan Chang, Yong Jae Ko, Brad D. Carlson
The researchers explore consumers’ emotional responses toward athlete brands by developing the associative evaluation–emotional appraisal–intention (AEI) model. The AEI postulates that unconscious ...
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A New Era for Governance Structures and Processes in Canadian National Sport Organizations Journal of Sport Management (IF 2.359) Pub Date : 2018-11-01 Milena M. Parent, Michael L. Naraine, Russell Hoye
With the numerous changes to the sport system landscape since Slack and his colleagues examined national sport organizations’ governance in the 1990s, the purpose of this paper was to begin explori...
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The Reverse Socialization of Sport Fans: How Children Impact Their Parents’ Sport Fandom Journal of Sport Management (IF 2.359) Pub Date : 2018-11-01 Craig Hyatt, Shannon Kerwin, Larena Hoeber, Katherine Sveinson
While the sport fan literature suggests that it is common for parents to socialize their children to cheer for specific sports and teams, recent literature proposes that children can socialize thei...
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Disrupting the Disruptor: Perceptions as Institutional Maintenance Work at the 1968 Olympic Games Journal of Sport Management (IF 2.359) Pub Date : 2018-11-01 Kwame J.A. Agyemang, Brennan K. Berg, Rhema D. Fuller
How people reflect on and discuss protests at sporting events is a relevant question of interest to sport management scholars. This article uses qualitative data to understand how institutional mem...
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Focus on Brand Choice: Assessing the Behavioral Response to Sponsorship-Linked Communication Journal of Sport Management (IF 2.359) Pub Date : 2018-11-01 Christopher Rumpf, Christoph Breuer
Current knowledge on the behavioral response to sponsorship is to a large degree based on field studies measuring self-reported purchase intentions. In an effort to provide more solid evidence for ...
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Corporate Social Responsibility in Professional Team Sports Organizations: An Integrative Review Journal of Sport Management (IF 2.359) Pub Date : 2018-11-01 Stefan Walzel, Jonathan Robertson, Christos Anagnostopoulos
Professional team sports organizations (PTSOs) are highly influential in our society. They can both positively and negatively shape the public discourse around responsible norms of behavior. The pu...
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Exploring the Patterns of Dual Attitude Changes in the Context of Athlete Endorsement: The Interplay of Fit, Evaluative Conditioning, and Introspection Focus Journal of Sport Management (IF 2.359) Pub Date : 2018-09-01 Yonghwan Chang
Through this study, the author aimed to elucidate the asymmetrical patterns of dual attitude changes in the context of athlete endorsement. The main experiment included a test of the interactions of: Fit (low vs. high fit) × Evaluative conditioning (endorsement–positive vs. endorsement–negative feelings) × Introspection focus (logics vs. feelings). Based on the results, fit changed explicit attitudes
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Modeling Resident Spending Behavior During Sport Events: Do Residents Contribute to Economic Impact? Journal of Sport Management (IF 2.359) Pub Date : 2018-09-01 Nola Agha, Marijke Taks
The role of residents in the calculation of economic impact remains a point of contention. It is unclear if changes in resident spending caused by an event contribute positively, negatively, or not...
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Performance Leadership and Management in Elite Sport: A Black and White Issue or Different Shades of Grey? Journal of Sport Management (IF 2.359) Pub Date : 2018-09-01 Rachel Arnold, David Fletcher, Jennifer A. Hobson
In this study, the authors interviewed Olympic athletes about their perceptions of their leaders and managers, with a particular focus on perceptions of negatively valenced and socially undesirable...
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Governance in Sport: A Scoping Review Journal of Sport Management (IF 2.359) Pub Date : 2018-09-01 Mathew Dowling, Becca Leopkey, Lee Smith
This article examines the current state of sport governance research within the field of sport management. In adopting Arksey and O’Malley’s framework, a scoping review was conducted involving a comprehensive search of all published literature between 1980 and 2016. The process involved searching four electronic databases and a manual search of sport management journals. The search identified (N = 243)
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Feeling That In-Group Feeling at a Sponsored Sporting Event: Links to Memory and Future Attendance Journal of Sport Management (IF 2.359) Pub Date : 2018-09-01 T. Bettina Cornwell, Steffen Jahn, Hu Xie, Wang Suk Suh
Sports, the arts, and events are products in their own right, and when sponsored, they become marketing and communication platforms. The current research examines the role of event emotions on sponsor recall and intent to attend the event in the future. An important theoretical argument is that feeling to be part of an in-group, measured as in-group entitativity, moderates the relationship between
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Improved Articulation of Incongruent Sponsor–Property Partnerships Using Analogy Journal of Sport Management (IF 2.359) Pub Date : 2018-09-01 Jesse King, Robert Madrigal
Sport managers are often faced with a situation where they must activate an incongruent sponsorship in which the fit between a sponsor and property is not self-evident. Existing research has shown that consumers’ perceptions of fit enhance a sponsorship’s effectiveness. Therefore, the challenge is to explain how an otherwise incongruent sponsor and property are related to one another. The current research
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Challenge Accepted: Why Women Play Fantasy Football Journal of Sport Management (IF 2.359) Pub Date : 2018-07-01 Brendan Dwyer, Joshua M. Lupinek, Rebecca M. Achen
Women represent the fastest growing demographic for the fantasy sports industry, making up approximately 38% of fantasy football participants. To help understand this growth, this study was an attempt to explore why women play fantasy football. Themes and statements derived from qualitative data collected through open-ended survey responses and face-to-face interviews were tested on two samples of
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