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Crafting Climate Solutions for Nature-Dependent Subsistence Communities: A Dignity-Centric View Journal of Macromarketing (IF 1.979) Pub Date : 2024-03-13 Srinivas Venugopal, Sarthak Mohapatra, Anaka Aiyar
Globally, more than 1.2 billion people depend directly on nature for their basic needs. These nature-dependent subsistence communities (NDSCs) bear the brunt of environmental disruptions caused by climate change. Prevailing climate solutions crafted by external “experts” often pursue narrow technocratic objectives that erode the dignity of NDSCs. In this paper, we conduct ethnographic research in a
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Laytonian Writing: Some Processes and Experiences of Co-authoring with Roger A. Layton Journal of Macromarketing (IF 1.979) Pub Date : 2024-03-12 Christine Domegan
This short commentary shares some insights into the reading, writing and critical thinking strategies behind the many award-winning papers of Roger Alexander Layton.
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Meaningful Consumption Journal of Macromarketing (IF 1.979) Pub Date : 2024-03-12 Aditya Gupta, Meike Eilert, James W. Gentry
While consumers frequently seek meaning through their marketplace interactions, a comprehensive understanding of meaningful consumption is conspicuously absent from marketing literature. Such insight would notably benefit macromarketing scholars who aim to evaluate the implications of consumer purchasing decisions on quality of life. Addressing this gap, our study employs 40 in-depth interviews to
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Towards a Bhaskarian Metatheory for Marketing Systems Journal of Macromarketing (IF 1.979) Pub Date : 2024-03-12 Hamish Simmonds
Marketing systems, while being pivotal to contemporary progress, have been linked to multifaceted global challenges, notably increasing inequalities and accelerated climate change repercussions. These challenges are not natural phenomena, but rather, human-induced crises, emerging predominantly from flawed systems of perception and action. Unfortunately, these flawed perspectives are also embedded
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Adapting to an Economic Crisis: The Market System vs Hierarchical Governance Journal of Macromarketing (IF 1.979) Pub Date : 2024-03-01 Octavio J. Martinez
This research investigates how exchange governance and the local market system influence a firm's adaptability to an economic crisis. This paper unveils a nuanced performance disparity by leveraging a rich dataset of manufacturing firms in Spain. While vertically integrated firms exhibit superior performance during periods of stability, they confront more significant setbacks in the aftermath of economic
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When Firms Continue Doing Business in Aggressor Nations: A Refined Moral Decoupling Perspective on Consumer Response Journal of Macromarketing (IF 1.979) Pub Date : 2024-02-28 Ina-Linda Deuchert, Rebekka Böhm, Caroline Meyer, Ulrich R. Orth
Russia's invasion of Ukraine prompted many Western companies to pull out of the aggressor country. This study examines why and when consumers purchase from companies that choose to sustain operations in Russia. This study advances a refined moral decoupling model where effects of transgression relevance on purchase intention are channeled not only through judgments of performance and morality, but
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The Marketing Systems Approach for Designing Effective Marketing Interfaces and a Circular Economy Journal of Macromarketing (IF 1.979) Pub Date : 2024-02-20 Mark A. A. M. Leenders, Bart J. A. van Bueren, Ninh Nguyen
In this article, we argue that Layton's Marketing Systems approach is important to tackle the triple-bottom-line (TBL) of economic, social, and environmental challenges holistically. We discuss how this system approach can contribute to designing effective marketing interfaces for a more sustainable circular economy (CE). Marketing has a legacy of understanding and increasing consumption, but it is
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Towards a Sharper “Golden Anniversary” Focus for Macromarketing? Journal of Macromarketing (IF 1.979) Pub Date : 2024-02-15 Stanley J. Shapiro
The future of macromarketing is in doubt should scholars not consider how our field's previous uniqueness has recently been co-opted by other marketing-oriented academic organizations. Proposed here is a new lens for macromarketing scholarship, one that is tightly focused on sustainable societal provisioning systems. Marketing systems literature, sociological research on provisioning systems and “doughnut
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Advertising Frames and the Legitimation of the Armed American Woman Journal of Macromarketing (IF 1.979) Pub Date : 2024-02-08 Aimee Dinnín Huff, Brett C. Burkhardt, Michelle Barnhart
The idea of the armed American woman – a woman in the United States who owns and uses a firearm – appears to have gained legitimacy in recent years. We investigate one aspect of this increased legitimacy by focusing on how she is depicted in gun advertising, which reflects and shapes legitimacy. Using a novel dataset of a sample of gun manufacturers’ advertisements in a publicly available gun magazine
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The U.S. Government's Program of Welfare for the Wealthy Journal of Macromarketing (IF 1.979) Pub Date : 2024-02-07 Raymond Benton, Stanley F. Stasch
It is important that macromarketers understand how income and wealth inequality affect the way people think, live, and die. It is also important that they understand the source(s) of that inequality. This paper discusses how the power elite and the rich used the law to strategically withhold from the bottom 99 percent of the population the wealth generated in the post-World War II economy. This included
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Extending Layton's Marketing Systems for Future Transformation - Deepening Connections Between Marketing and Provisioning Systems: A Case-Based Approach Journal of Macromarketing (IF 1.979) Pub Date : 2024-01-27 Michelle Renton, Val Hooper, Andrew Renton
Using an historical analysis approach, this paper deepens understanding of the connections between Layton and Domegan's (2021) prescriptive supply systems and the emerging concept of provisioning systems (O’Neill et al. 2018 and Fanning, O’Neill, and Büchs 2020). The paper deconstructs New Zealand's electricity supply system into its provisioning system elements and analyses the interrelationships
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Layton's Marketing Systems at the Intersection of Provisioning Systems: Examining Failure Journal of Macromarketing (IF 1.979) Pub Date : 2024-01-16 Janine Williams, Janet Davey, Ann-Marie Kennedy, Jayne Krisjanous
Drawing on the work of Layton and Duffy, and Williams, Davey and Johnstone, this paper examines the infant formula marketing system. Using a Systems of Provisioning approach, marketing system failure as a result of regulatory intervention at the intersection of two systems is conceptualized - the infant health system and the infant formula marketing system. Positive population-based outcomes for breast
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United States Education Structure is Under Stress: Exploring the Destabilization of Academia's System Settings Journal of Macromarketing (IF 1.979) Pub Date : 2024-01-11 Jen Riley, Morgan M. Bryant, Kate Nicewicz-Scott, Amy Watson, Tiffanie Turner-Henderson
This research interprets the destabilization in U.S. higher education using Layton's theory of marketing systems to detail disruptions to academia's system settings. It highlights three impacted areas: governance, sentiment, and transformation. The authors examine the interplay between societal, technological, competitive, and political power shifts as major disruptors reshaping higher education. It
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The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling Journal of Macromarketing (IF 1.979) Pub Date : 2023-05-10 Kerry T. Manis, Seth Cockrell, Wesley Friske
Trust has long been recognized as an important component of marketing systems. However, while macromarketing researchers argue that a lack of trust in business can impact other components of market...
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Measuring Value Created for and by Stakeholders Journal of Macromarketing (IF 1.979) Pub Date : 2023-05-09 Philip Sugai, Gautam Mahajan
This paper outlines how value can be measured across four elements of the firm/stakeholder relationship beyond standard economic measures. It takes into account the perception of financial value al...
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Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation Journal of Macromarketing (IF 1.979) Pub Date : 2023-05-07 Nguyen N. Q. Thu, Nguyen Dinh Tho
Drawing upon the time perspective and self-determination theories, this study examined the role of two personal resources of chief marketing officers (CMOs), including future focus and prosocial mo...
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Politicized Tourism Consumption Journal of Macromarketing (IF 1.979) Pub Date : 2023-04-25 Michelle I-Chieh Yang
This commentary examines the increasing politicization of tourism and attempts to theorize the phenomenon through a multilevel analysis. Tourism scholars have examined the link between politics and...
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Toward Market Orchestration of Distributive Justice: Rearticulation of the Integrative Justice Model for Social Programs Journal of Macromarketing (IF 1.979) Pub Date : 2023-04-24 Ashley Deutsch
This article takes a structural approach to understand how complex organizations, in this case public school districts in the United States, implement programs to promote greater justice for consum...
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Calling for Cancellation: Understanding how Markets Are Shaped to Realign With Prevailing Societal Values Journal of Macromarketing (IF 1.979) Pub Date : 2023-04-16 Vlad Demsar, Carla Ferraro, July Nguyen, Sean Sands
Cancellations, often referred to derogatively as “cancel culture”, are becoming increasingly pervasive in public discourse, political debate, and the marketing field. Cancellations pose a clear thr...
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WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries Journal of Macromarketing (IF 1.979) Pub Date : 2023-04-11 Ben Wooliscroft, Eunju Ko
Henrich, Heine, and Norezayan (2010) published ‘The weirdest people in the world?’ in Behavoral and Brain Sciences (as of March, 2023 it has been cited 11 800 plus times in scholar.google). The pap...
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The Virtuous Cycle: Social Media Influencers’ Potential for Kindness Contagion Journal of Macromarketing (IF 1.979) Pub Date : 2023-04-06 Tiegan Bradley, Kelley Cours Anderson, Ashley Hass
Social media influencers have received significant recognition for their marketing capabilities but are also identified as contributing to several negative societal consequences. This commentary ex...
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Walk the Talk: The Boohoo Case Study Journal of Macromarketing (IF 1.979) Pub Date : 2023-03-22 Mona Nassar, Tara Goddard, Regine Freeman
This case study of a UK-based global fast fashion brand Boohoo encourages critical exploration of a complex, ethical and reputational crisis. Taking a macromarketing perspective, the reader is enco...
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Is Marketing a Victim of its Own Success? A Restoration Process to Unlock Marketing's Power for Creativity, Competitiveness, and Well-Being Journal of Macromarketing (IF 1.979) Pub Date : 2023-03-20 Wided Batat
Marketing is perceived as both a solution and a problem, depending on one's perspective, the context, and the source of the narrative. For instance, media agents portray marketing at its worst: as ...
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A Note on Marketing Systems and Social Media Journal of Macromarketing (IF 1.979) Pub Date : 2023-03-08 William Redmond
Studies of marketing systems and those of social media are valuable contributions to macromarketing but are not frequently connected. This commentary posits that social media markets are characteri...
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Not WEIRD at all! Towards More Pluralistic Economies and Sustainable Livelihoods Journal of Macromarketing (IF 1.979) Pub Date : 2023-03-08 Vicki Janine Little, Helen Hui Ping Ho, Buriata Eti-Tofinga
Sustainability discourses are dominated by Western, educated, industrialized, rich and democratic (WEIRD) perspectives. Critics call for remedies to patriarchy, capitalism, and colonialism; and for...
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Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities Journal of Macromarketing (IF 1.979) Pub Date : 2023-03-03 Shoaib M. Farooq Padela, Ben Wooliscroft, Alexandra Ganglmair-Wooliscroft
This paper presents Systematic Theory Mapping (STM), a comprehensive and systematic method, as the first step toward defining and dealing with complex and wicked problems. Social systems exhibit a ...
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Mobilizing a Nation: Persuasive Appeals in Vietnamese War Posters Journal of Macromarketing (IF 1.979) Pub Date : 2023-02-27 Hieu P. Nguyen
How did the government of North Vietnam use propaganda posters during the Vietnam War (1955–1975) to rally Vietnamese people's support of its war efforts and successfully drive the Americans out of...
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Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement Journal of Macromarketing (IF 1.979) Pub Date : 2023-02-07 Francisco J. Conejo, Wilson Rojas, Ana L. Zamora, Clifford E. Young
Before governments formulate sustainable consumption policies, people's environmental attitudes must be ascertained. This study explores Costa Ricans’ interest in green products, those with a reduc...
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Recent Extensions of Robert F. Lusch's “Big Picture” Thinking Journal of Macromarketing (IF 1.979) Pub Date : 2023-01-13 Charles Arthur Ingene, Virginia Newell Lusch
This abstract highlights Bob Lusch's stature in the profession, followed by a summery of four papers that extend Service-Dominant Logic originally developed by Lusch and Vargo. Three of Bob Lusch's...
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The Role of Luxury in Rituals and Its Transformative Potential for Consumer Well-Being Journal of Macromarketing (IF 1.979) Pub Date : 2022-11-21 Courtney Nations Azzari, Charlene A. Dadzie, Stacey Menzel Baker
Driven by social media to capture each moment in life and to “keep up with the Joneses,” nearly every ritual is now cause for luxury consumption, fostering a culture in which bigger and grander is ...
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Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change Journal of Macromarketing (IF 1.979) Pub Date : 2022-10-31 Banwari Mittal, Arch G. Woodside
Amidst the 2019/22 COVID-19 miseries, a silver lining appears: the pandemic is causing many of us rethink our lives. Using terror management theory (TMT), this conceptual essay identifies the simul...
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Socially Responsible Marketing (SRM): Broader, Deeper, and Ever Greater Journal of Macromarketing (IF 1.979) Pub Date : 2022-10-31 Gene Laczniak, Clifford Shultz
In 2021, the authors offered a macro-level and normative based definition of Socially Responsible Marketing (SRM) that could serve as the basis for a doctrine of ethical, conscientious marketing. T...
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Strategic Orientation: Market Changer or Market Defender? Journal of Macromarketing (IF 1.979) Pub Date : 2022-10-27 Steven Dahlquist, Kevin Lehnert
Within a dominant marketing ideology, a firm's strategic orientation is grounded in the exchange of value with potential and existing customers and collaborators. Beyond an overarching value exchan...
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Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being Journal of Macromarketing (IF 1.979) Pub Date : 2022-10-26 Wided Batat
This article lays the foundations for an emerging research stream introducing a new framework: transformative luxury research (TLR). The framework conceptualizes the relationship between the luxury...
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Government at (Institutional) Work: The State and Market Dynamics Journal of Macromarketing (IF 1.979) Pub Date : 2022-10-22 Jeffrey Wiebe, Alexander I. Mitchell
The state remains an undertheorized actor in studies of market change. Further, when the state's market-shaping activities are considered, they are generally characterized by notions of control ove...
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"Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and Eudaimonia (Well-Being)" Journal of Macromarketing (IF 1.979) Pub Date : 2022-10-03 Jagdish N. Sheth, Atul Parvatiyar
Laczniak and Shultz, in their recent article in the Journal of Macromarketing, provide a robust framework and a comprehensive definition of socially responsible marketing (SRM) anchored on macro-no...
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Addressing the Cause-Related Marketing Paradox for Luxury Brands to Increase Prosocial Behavior and Well-Being Journal of Macromarketing (IF 1.979) Pub Date : 2022-09-21 Sukhyun Kim, Kiwan Park, L. J. Shrum
Although luxury firms have come under increasing pressure to engage in corporate social responsibility (CSR) initiatives, they have traditionally been hesitant to engage because of the CSR–luxury p...
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A Goods-Dominant—Service-Dominant Perspective on Counterfeiting Journal of Macromarketing (IF 1.979) Pub Date : 2022-09-13 Sudeep Rohit, Kumar Rakesh Ranjan
Extant research is equivocal on the positive and negative implications of counterfeits and is unable to offer an explanation for why purchase and use of counterfeits evoke mixed and contentious res...
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Corrigendum to Common Cause, coopetition or competition? Resource contestation in food waste recovery networks Journal of Macromarketing (IF 1.979) Pub Date : 2022-08-19
Kunchamboo V, Little VJ, Cheah SKA. Common Cause, coopetition or competition? Resource contestation in food waste recovery networks. Journal of Macromarketing. July 2022. doi:10.1177/02761467221113456
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Factors Affecting the Adoption of Slow Fashion – An Exploratory Study of Multiple Stakeholders Journal of Macromarketing (IF 1.979) Pub Date : 2022-08-01 Sakhhi Chhabra, Sumita Sindhi, Merlin Nandy
The growing consumer consciousness is accelerating the interest in sustainable products that offer better value and longevity. Slow fashion is one such philosophy that aims to provide meaningful an...
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Broadening the Concept of Luxury: Transformations and Contributions to Well-Being Journal of Macromarketing (IF 1.979) Pub Date : 2022-08-01 Hélène Cristini, Hannele Kauppinen-Räisänen, Arch G. Woodside
Luxury has always been an intrinsic part of human societies. Prior research shows how luxury transforms from being-to-having and owning-to-searching for meaningfulness via shifting from having-to-b...
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Critical Review of Children Consumer Protection National Policies Journal of Macromarketing (IF 1.979) Pub Date : 2022-07-27 Andrea Lučić, Marija Uzelac, Nikolina Vidović
The paper aims to investigate in detail the strategies and efforts of children consumer protection national policies in order to conduct a comprehensive review of ongoing practices. Through content...
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Consumers’ Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution Journal of Macromarketing (IF 1.979) Pub Date : 2022-07-18 Ning Chen, Francine Espinoza Petersen
In this research, we investigate consumers’ willingness to cooperate with luxury versus non-luxury hotels’ environmental protection programs. We find that while consumers’ cooperation with non-luxu...
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Common Cause, coopetition or competition? Resource contestation in food waste recovery networks Journal of Macromarketing (IF 1.979) Pub Date : 2022-07-15 Vimala Kunchamboo, Vicki Janine Little, Stephanie Kay Ann Cheah
Food waste is a problem that occurs throughout the supply chain, squandering natural resources, and contributing to greenhouse gas (GHG) emissions. While attention has been directed at systems desi...
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Getting Things Right; Diagnose and Design in The Evolution of Community Provisioning Systems Journal of Macromarketing (IF 1.979) Pub Date : 2022-07-11 Roger Layton, Christine Domegan, Sarah Maree Duffy
Climate change and a pandemic demonstrate that for most individuals, organisations and governments, it is the tensions that emerge between authoritarian regulatory control and small group independent self-organization, and between simple and complex choices in collective decision making, that present the most difficulties for a shared future. The hoped for outcomes do not always follow the choices
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A Value-Based Well-Being Framework Journal of Macromarketing (IF 1.979) Pub Date : 2022-06-21 Cristina Mele, Tiziana Russo-Spena, Marco Tregua, Jaqueline Pels
This article presents and illustrates a novel value-based well-being framework, derived from service-dominant logic notions of the link between value and well-being. Based in a wide range of disciplines, this framework links well-being to four value outcomes: use, option, existence, and bequest value. Such value outcomes stem from the interaction of three dimensions: beneficiary (individual or collective)
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‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access Journal of Macromarketing (IF 1.979) Pub Date : 2022-06-13 Sujit Raghunathrao Jagadale, Joya Kemper
This paper examines how the Government of India (GOI) used macrosocial marketing (MSM) to address the issues of clean cooking fuel accessibility and affordability and structural inequalities in subsidy redistribution. It highlights a novel MSM application to address chrematistics in marketing systems. Two initiatives established by the GOI are examined. “Give It Up” encourages wealthier households
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Honesty in Interorganizational Negotiations in the United States, Japan, Brazil, and the Republic of China Journal of Macromarketing (IF 1.979) Pub Date : 2022-06-08 Robert Allerheiligen, John L. Graham, Chi-Yuan Lin
The relationship between honesty and the outcomes of interorganizational business negotiations is investigated using a laboratory experimentation methodology. One hundred sixty-two business executives from four countries participated in a buyer/ seller negotiation simulation and then evaluated their own performances and made judgments about their opponents’ strategies and characteristics. Honest bargaining
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Do Concentrated Markets Spend More on Advertising? Evidence on Nondurable Consumer Goods Industries Journal of Macromarketing (IF 1.979) Pub Date : 2022-06-08 Roxanne W. Hovland, Kent M. Lancaster
This study explores the relationship between market concentration and the level, intensity and distribution of industry advertising. Industry and top four firm annual advertising expenditures in 12 established consumer nondurable product groups are positively and significantly related to market concentration. These results hold for a relatively homogeneous subset of product categories, for alternative
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A Case for Comparative Performance Information Journal of Macromarketing (IF 1.979) Pub Date : 2022-06-08 Joshua L. Wiener, Patrick E. Murphy
The article initially makes the conceptual case for voluntary comparative performance information programs. Then, the costs and benefits created by such a program are analyzed from the marketer's perspective. Based on this analysis, strate-gies, which the government can employ to augment seller benefits and reduce seller costs, are identified.
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Micro Bias and Macro Prejudice in the Teaching of Marketing Journal of Macromarketing (IF 1.979) Pub Date : 2022-06-08 Raymond Benton, Jr.
It is often stated that the goal of the marketing system is the satisfaction of consumer needs, wants, and desires as consumers themselves define and express them. The marketing concept places marketing and the marketer between the producer and consumer as a facilitator in accomplishing the goal of the marketing system. This article argues that marketing educators must adopt a variety of alternative
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1985 Macromarketing Seminar Abstracts Journal of Macromarketing (IF 1.979) Pub Date : 2022-06-08 Thomas A. Klein
The 1985 Macromarketing Seminar was hosted by George Washington University at Airlie House, Airlie, Virginia, August 15-18. Nearly 50 participants met to discuss research and theoretical developments. Abstracts of formal papers presented at the seminar follow. Readers wishing complete copies of these papers may request them directly from authors. The Eleventh Macromarketing Seminar will be held in
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Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine Journal of Macromarketing (IF 1.979) Pub Date : 2022-05-22 Alexander Nill
A recent article by Laczniak and Shultz (2021), which appeared in the Journal of Macromarketing, conceptually explores a possible framework towards a doctrine of Socially Responsible Marketing (SRM). Using a normative versus positive and a macro versus micro approach the article lays the intellectual groundwork for a meaningful definition of and roadmap towards SRM. The definition is broad enough to
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The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam Journal of Macromarketing (IF 1.979) Pub Date : 2022-05-22 Tapan Sarker, Subhendu Dey, Moutusy Maity, Denni Arli, Giang Nguyen
Researchers in the marketing domain have investigated some key drivers of market development in subsistence marketplaces in emerging economies. This article contributes to the literature by proposing a 7A framework that identifies an enhanced set of drivers of market development in subsistence marketplaces in emerging markets (EMs) (by extending the 4A framework). Using qualitative data collected through
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Broadening the Definition of Socially Responsible Marketing Journal of Macromarketing (IF 1.979) Pub Date : 2022-05-09 Linda Ferrell, O.C. Ferrell
Laczniak and Shultz developed a literature informed macro and normative definition of socially responsible marketing (SRM) that provides a stage for constructive engagement. The elements of the definition include: corporate citizenship, stakeholder orientation and social/ecological sustainability. While the definition is excellent, we focus on the organizational context of SRM. For a normative definition
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Book Review: Regeneration: Ending the Climate Crisis in One Generation by Paul Hawken Journal of Macromarketing (IF 1.979) Pub Date : 2022-04-26 Mark Peterson
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Drivers, Barriers, and Facilitators of Entrepreneurship at BoP: Review, Conceptual Framework and Research Agenda Journal of Macromarketing (IF 1.979) Pub Date : 2022-04-05 Avinash Kumar, Rajeev Kumra, Ramendra Singh
The extant review studies on the Base/bottom of the Pyramid (BoP) have paid inadequate attention to the producer and entrepreneur roles of the poor. This review article exclusively focused on BoP producers and subsistence entrepreneurs provides an overview of the current state of research on BoP producers and subsistence entrepreneurs. It encompasses 130 articles from 67 peer-reviewed academic journals
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Signaling Nothing: Motivating the Masses with Status Signals That Encourage Anti-Consumption Journal of Macromarketing (IF 1.979) Pub Date : 2022-04-04 Catherine A. Armstrong Soule, Tejvir Singh Sekhon
Anti-consumption is arguably the most impactful environmentally friendly behavior but can be very challenging for consumers and antithetical to marketing. However, it may be possible for brands to support consumers in difficult anti-consumption actions. This paper demonstrates that a conspicuous signal communicating environmental motives can encourage anti-consumption, particularly for consumers least
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“Socially Responsible Marketing” To, With, and For Impoverished Populations Journal of Macromarketing (IF 1.979) Pub Date : 2022-03-23 Nicholas J.C. Santos
This is a commentary on the macro and normative-ethical definition of socially responsible marketing proposed by Laczniak and Shultz (2021) from the perspective of marketing in impoverished markets. It considers the three dimensions of “marketing to”, “marketing with”, and “marketing for” impoverished populations. While the definition proposed by Laczniak & Shultz is broad and all-encompassing, a major
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Despair, Rigging, Anger, and Degrowth Journal of Macromarketing (IF 1.979) Pub Date : 2022-03-22 Raymond Benton, Jr
Four recent books, all by noted economists, expose major problems with the economic system and, consequently, with the macromarketing system. The objective of each book is to expose how the economy really functions, much as Victor Lebow did 50 years ago in his “Free Enterprise”: The Opium of the American People (1972). Two of the books argue for a restoration of the market system of myth and lore,