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Estimating Demand for Subscription Products: Identification of Willingness to Pay Without Price Variation Marketing Science (IF 5.411) Pub Date : 2024-03-11 Cheng Chou, Vineet Kumar
Marketing Science, Ahead of Print.
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Frontiers: Smoke and Mirrors: Impact of E-cigarette Taxes on Underage Social Media Posting Marketing Science (IF 5.411) Pub Date : 2024-03-08 Piyush Anand, Vrinda Kadiyali
Marketing Science, Ahead of Print.
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Media Formats of Advertising Marketing Science (IF 5.411) Pub Date : 2024-03-07 Song Lin
Marketing Science, Ahead of Print.
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Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals Marketing Science (IF 5.411) Pub Date : 2024-03-06 Ta-Wei Huang, Eva Ascarza
Marketing Science, Ahead of Print.
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Peer-to-Peer Markets with Bilateral Ratings Marketing Science (IF 5.411) Pub Date : 2024-03-01 T. Tony Ke, Monic Sun, Baojun Jiang
Marketing Science, Ahead of Print.
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The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic Marketing Science (IF 5.411) Pub Date : 2024-02-20 Michael Luca, Elizaveta Pronkina, Michelangelo Rossi
Marketing Science, Ahead of Print.
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2023 Marketing Science Service Awards Marketing Science (IF 5.411) Pub Date : 2024-02-19
Marketing Science, Ahead of Print.
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Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis Marketing Science (IF 5.411) Pub Date : 2024-01-25 Peiyao Li, Noah Castelo, Zsolt Katona, Miklos Sarvary
Marketing Science, Ahead of Print.
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Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption Marketing Science (IF 5.411) Pub Date : 2024-01-17 Bryan Bollinger, Kenneth Gillingham, Stefan Lamp, Tsvetan Tsvetanov
Marketing Science, Ahead of Print.
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Editorial Board Marketing Science (IF 5.411) Pub Date : 2024-01-18
Marketing Science, Volume 43, Issue 1, Page iii-iii, January-February 2024.
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Focus on Authors Marketing Science (IF 5.411) Pub Date : 2024-01-18
Marketing Science, Volume 43, Issue 1, Page 234-237, January-February 2024.
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The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective Marketing Science (IF 5.411) Pub Date : 2024-01-16 Jiwoong Shin, Chi-Ying Wang
Marketing Science, Ahead of Print.
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Latent Stratification for Incrementality Experiments Marketing Science (IF 5.411) Pub Date : 2024-01-05 Ron Berman, Elea McDonnell Feit
Marketing Science, Ahead of Print.
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How Does a Firm Adapt in a Changing World? The Case of Prosper Marketplace Marketing Science (IF 5.411) Pub Date : 2023-12-27 Xinlong Li, Andrew T. Ching
Marketing Science, Ahead of Print.
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Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors Marketing Science (IF 5.411) Pub Date : 2023-12-22 Frank Germann, Stephen J. Anderson, Pradeep K. Chintagunta, Naufel Vilcassim
Marketing Science, Ahead of Print.
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Online Search and Optimal Product Rankings: An Empirical Framework Marketing Science (IF 5.411) Pub Date : 2023-12-21 Giovanni Compiani, Gregory Lewis, Sida Peng, Peichun Wang
Marketing Science, Ahead of Print.
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Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases Marketing Science (IF 5.411) Pub Date : 2023-12-20 Ioannis Evangelidis
Marketing Science, Ahead of Print.
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Frontiers: A Simple Forward Difference-in-Differences Method Marketing Science (IF 5.411) Pub Date : 2023-12-20 Kathleen T. Li
Marketing Science, Ahead of Print.
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Dynamic Pricing and Organic Waste Bans: A Study of Grocery Retailers’ Incentives to Reduce Food Waste Marketing Science (IF 5.411) Pub Date : 2023-12-14 Robert Evan Sanders
Marketing Science, Ahead of Print.
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Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality? Marketing Science (IF 5.411) Pub Date : 2023-12-08 Ye Qiu, Ram C. Rao
Marketing Science, Ahead of Print.
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Advertising and Content Creation on Digital Content Platforms Marketing Science (IF 5.411) Pub Date : 2023-12-06 Qitian Ren
Marketing Science, Ahead of Print.
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Creation, Consumption, and Control of Sensitive Content Marketing Science (IF 5.411) Pub Date : 2023-11-30 Yue Wu
Marketing Science, Ahead of Print.
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Editorial Board Marketing Science (IF 5.411) Pub Date : 2023-11-15
Marketing Science, Volume 42, Issue 6, Page ii-ii, November-December 2023.
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Focus on Authors Marketing Science (IF 5.411) Pub Date : 2023-11-15
Marketing Science, Volume 42, Issue 6, Page 1184-1185, November-December 2023.
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Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales Marketing Science (IF 5.411) Pub Date : 2023-11-10 Stephen J. Anderson, Pradeep Chintagunta, Naufel Vilcassim
Marketing Science, Ahead of Print.
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Rejoinder: Dynamic Incentives in Sales Force Compensation Marketing Science (IF 5.411) Pub Date : 2023-11-07 Olivier Rubel, Ashutosh Prasad
Marketing Science, Ahead of Print.
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Commentary on “Dynamic Incentives in Sales Force Compensation” Marketing Science (IF 5.411) Pub Date : 2023-11-07 Xiangyin Kong, Qi Cheng, Yimin Yu
Marketing Science, Ahead of Print.
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Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy Marketing Science (IF 5.411) Pub Date : 2023-10-30 Sai Chand Chintala, Jūra Liaukonytė, Nathan Yang
Marketing Science, Ahead of Print.
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Rejoinder: User-Generated Content Availability and Platform Regulation Marketing Science (IF 5.411) Pub Date : 2023-10-27 Nils Wlömert, Dominik Papies, Michel Clement, Martin Spann
Marketing Science, Ahead of Print.
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Comment on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube” Marketing Science (IF 5.411) Pub Date : 2023-10-27 Rebecca Tushnet
Marketing Science, Ahead of Print.
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Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube Marketing Science (IF 5.411) Pub Date : 2023-10-27 Nils Wlömert, Dominik Papies, Michel Clement, Martin Spann
Marketing Science, Ahead of Print.
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Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments Marketing Science (IF 5.411) Pub Date : 2023-10-24 George Z. Gui
Marketing Science, Ahead of Print.
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Inequalities in Dealers’ Interest Rate Markups? A Gender- and Race-Based Analysis Marketing Science (IF 5.411) Pub Date : 2023-10-16 O. Cem Ozturk, Cheng He, Pradeep K. Chintagunta
Marketing Science, Ahead of Print.
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A Bias Correction Approach for Interference in Ranking Experiments Marketing Science (IF 5.411) Pub Date : 2023-10-10 Ali Goli, Anja Lambrecht, Hema Yoganarasimhan
Marketing Science, Ahead of Print.
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Toward an Information-Processing Theory of Loss Aversion Marketing Science (IF 5.411) Pub Date : 2023-09-22 J. Miguel Villas-Boas
Marketing Science, Ahead of Print.
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Editorial Board Marketing Science (IF 5.411) Pub Date : 2023-09-15
Marketing Science, Volume 42, Issue 5, Page ii-ii, September-October 2023.
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Focus on Authors Marketing Science (IF 5.411) Pub Date : 2023-09-15
Marketing Science, Volume 42, Issue 5, Page 1027-1028, September-October 2023.
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A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries Marketing Science (IF 5.411) Pub Date : 2023-09-12 Michael A. Wiles, Saeed Janani, Darima Fotheringham, Chadwick J. Miller
Marketing Science, Ahead of Print.
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For-Sale-by-Owner Platforms and Intermediation Pricing: Evidence from a Natural Experiment Marketing Science (IF 5.411) Pub Date : 2023-08-23 Qiyuan Wang
Marketing Science, Ahead of Print.
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Pricing Strategy of Competing Media Platforms Marketing Science (IF 5.411) Pub Date : 2023-08-21 Wilfred Amaldoss, Jinzhao Du, Woochoel Shin
Marketing Science, Ahead of Print.
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When the Data Are Out: Measuring Behavioral Changes Following a Data Breach Marketing Science (IF 5.411) Pub Date : 2023-08-16 Dana Turjeman, Fred M. Feinberg
Marketing Science, Ahead of Print.
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Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts Marketing Science (IF 5.411) Pub Date : 2023-08-10 Ali Goli, Simha Mummalaneni, Pradeep K. Chintagunta
Marketing Science, Ahead of Print.
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Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share About Charity Marketing Science (IF 5.411) Pub Date : 2023-08-08 Ike Silver, Deborah A. Small
Marketing Science, Ahead of Print.
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Unlimited Testing: Let’s Test Your Emails with AI Marketing Science (IF 5.411) Pub Date : 2023-07-31 Nguyen Nguyen, Joseph Johnson, Michael Tsiros
Marketing Science, Ahead of Print.
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Leveraging the Power of Images in Managing Product Return Rates Marketing Science (IF 5.411) Pub Date : 2023-07-24 Daria Dzyabura, Siham El Kihal, John R. Hauser, Marat Ibragimov
Marketing Science, Ahead of Print.
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Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax? Marketing Science (IF 5.411) Pub Date : 2023-07-18 Sarah Moshary, Anna Tuchman, Natasha Vajravelu
Marketing Science, Ahead of Print.
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Advertising as Information for Ranking E-Commerce Search Listings Marketing Science (IF 5.411) Pub Date : 2023-07-14 Joonhyuk Yang, Navdeep S. Sahni, Harikesh S. Nair, Xi Xiong
Marketing Science, Ahead of Print.
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Editorial Board Marketing Science (IF 5.411) Pub Date : 2023-07-14
Marketing Science, Volume 42, Issue 4, Page iii-iii, July-August 2023.
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Focus on Authors Marketing Science (IF 5.411) Pub Date : 2023-07-14
Marketing Science, Volume 42, Issue 4, Page 835-837, July-August 2023.
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Rejoinder on “Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces” Marketing Science (IF 5.411) Pub Date : 2023-07-13 Bo Zhou, Tianxin Zou
Marketing Science, Ahead of Print.
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Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023) Marketing Science (IF 5.411) Pub Date : 2023-07-13 Jinyi Liu, Tingliang Huang
Marketing Science, Ahead of Print.
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What Cookie-Based Advertising Effectiveness Fails to Measure Marketing Science (IF 5.411) Pub Date : 2023-07-11 Min Tian, Paul R. Hoban, Neeraj Arora
Marketing Science, Ahead of Print.
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Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19 Marketing Science (IF 5.411) Pub Date : 2023-06-29 Shin Oblander, Daniel Minh McCarthy
Marketing Science, Ahead of Print.
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Price Dispersion and Legacy Discounts in the National Television Advertising Market Marketing Science (IF 5.411) Pub Date : 2023-06-06 Sylvia Hristakeva, Julie Holland Mortimer
Marketing Science, Ahead of Print.
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Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach Marketing Science (IF 5.411) Pub Date : 2023-06-01 Yael Karlinsky-Shichor, Oded Netzer
Marketing Science, Ahead of Print.
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Editorial Board Marketing Science (IF 5.411) Pub Date : 2023-05-30
Marketing Science, Volume 42, Issue 3, Page iii-iii, May-June 2023.
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Focus on Authors Marketing Science (IF 5.411) Pub Date : 2023-05-30
Marketing Science, Volume 42, Issue 3, Page 634-636, May-June 2023.
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Manufacturer–Retailer Relationships and the Distribution of New Products Marketing Science (IF 5.411) Pub Date : 2023-05-15 Bowen Luo
Marketing Science, Ahead of Print.
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Welfare Effects of Personalized Rankings Marketing Science (IF 5.411) Pub Date : 2023-05-15 Robert Donnelly, Ayush Kanodia, Ilya Morozov
Marketing Science, Ahead of Print.
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The Power of Commitment in Group Search Marketing Science (IF 5.411) Pub Date : 2023-05-11 Xinyu Cao, Yuting Zhu
Marketing Science, Ahead of Print.