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Consumer embarrassment: A systematic literature review and research agenda International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-03-16 Vaishali Sangwan, Moutusy Maity
Embarrassment plays a crucial role in shaping the consumer landscape by influencing perceptions, choices, and experiences. In a marketplace, customers get embarrassed when personally implicated in transgressions, and also vicariously, while observing the predicament of others. Vicarious embarrassment, though ubiquitous and detrimental for firms, has received limited attention in marketing scholarship
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Dual envy influences online shoppers' intention to purchase luxury counterfeits International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-03-16 Tanvi Gupta, Preeti Krishnan Lyndem
Envy fuels luxury consumption—both real and fake. Through three studies, we show that benign envy motivates online shoppers to purchase authentic luxury products, whereas malicious envy encourages counterfeiting. By triggering envy through its antecedents of deservingness and pride, we show that benign (malicious) envy motivates a general tendency towards moral (immoral) behavior, which has distinct
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Virtual reality: A review and a new framework for integrated adoption International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-03-13 Omar H. Fares, Joseph Aversa, Seung Hwan Lee, Jenna Jacobson
Scholarly research on virtual reality (VR) is characterized by a dynamic tension between VR's potential and the challenges impeding its adoption. Grounded in a mixed‐methods systematic review, this research examines the drivers influencing consumer VR adoption by rigorously combining qualitative and quantitative analyses of 158 scholarly articles ranging from 1996 to 2023. Based on an extensive analysis
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Incentivised dishonesty: Moral frameworks underlying fake online reviews International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-03-07 Vijay Victor, Nisa James, Elizabeth Dominic
Feedback mechanisms, such as customer reviews and ratings, are essential for making informed decisions on online platforms, particularly in the presence of asymmetric information. However, the practice of reward-based reviews is on the rise in online platforms, where sellers incentivise buyers to give biased feedback (e.g., 5-star ratings) regardless of the quality of the products. This study intends
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Defining sustainable clothing use: A taxonomy for future research International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-03-07 Jessica F. Dao, Cosette M. Joyner Martinez
The experiences, habits, and practices that occur post-purchase within the clothing use phase have an impact on clothing's longevity, a linchpin in sustainable clothing consumption. Though it represents one of the most carbon-intensive and polluting phases of consumption, a clear definition of sustainable clothing use practice and how it functionally contributes to sustainable consumption is currently
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How green social network affordances enhance pro‐environmental behaviour? International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-03-11 K. S. Nivedhitha, Palvi Pasricha, G. Angelin Vilma
Though social media is considered to enhance environmentally conscious behaviour, there has not been sufficient investigation on the effects of specific affordances pertaining to green social networks (GSN). Also, the mechanism by which these affordances affect pro‐environmental behaviour (PEB) has not been explored in depth. Addressing these research gaps, this study first introduces three context‐specific
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Influencers and donations: The impact of source and product benefits International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-03-11 Yoon‐Na Cho, Yuna Kim, Christine Ye
Nonprofit organizations (NPOs) are increasingly using social media as a communication platform to promote their charitable marketing efforts. The purpose of our research is to investigate how NPOs can enhance message effectiveness by utilizing a social media influencer and different product benefit appeals (utilitarian vs. hedonic) in their social media posts to enhance attitudes toward the donation
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“Eco‐style” perceptions: The interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-03-08 Barbara Behre, Verolien Cauberghe
Sustainable fashion is becoming increasingly integrated in today's society. However, the use of the term “eco” in fashion branding may evoke negative consumer perceptions, especially in terms of the perceived fashionability of clothing items. Hence, this study investigates consumer responses to environmental versus social sustainability cues used by an online fashion shop. In particular, the moderating
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How to conduct a bibliometric content analysis: Guidelines and contributions of content co‐occurrence or co‐word literature reviews International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-03-08 Anton Klarin
Literature reviews summarize existing literature, uncover research gaps, and offer future research directions, thus aiding in theoretical and methodological development. Informetric research including bibliometric, scientometric, webometric, cybermetric, patentometric, and altmetric methods are becoming increasingly prevalent in conducting literature review studies. Looking at the common informetric
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Humanizing Metaverse: Psychological involvement and masstige value in retail versus tourism platforms International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-03-05 Dan Jin
Across two experimental studies, this research puts forward the concept of avatars' self‐representation and regulatory message framing to discover psychological involvement and masstige value in retail and tourism platforms, demonstrating how avatar self‐representation and message framing can potentially indicate Metaverse psychological involvement in the Metaverse. The proteus effect was applied to
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The impact of shared value proposition on consumer engagement through a sense of brand community International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-03-03 Jing Lin, Chengzhi Long, Bo Liu
Creating shared value (CSV) literature has heralded enterprises generating economic benefit while simultaneously adding value to society. Existing research predominantly employs the case study method to show that enterprises adopting CSV strategies have achieved commercial success. However, empirical investigations are still rarely undertaken to examine the effect of CSV on consumers. This study argues
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A data‐driven approach to improve online consumer subscriptions by combining data visualization and machine learning methods International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-03-01 Elizabeth Fernandes, Sérgio Moro, Paulo Cortez
Effective online consumer research helps companies on defining a successful strategy to increase user loyalty and shape brand engagement. Digital innovation introduced a dramatic change in businesses, particularly in the online news industry. Content consumers have a wide offer across different channels which increase the digital challenge for online news media companies to retain their readers and
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Factors shaping the adoption of sustainable vegan diets International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-03-01 Sweety Shah, Heena Thanki Joshi
The quality and choices of food contribute significantly to human well‐being and support the development of healthy communities worldwide. Despite being the world's largest vegetarian nation, India predominantly follows lacto‐vegetarianism, allowing dairy consumption and creating a distinct dietary landscape shaped by influences from religious, social, and cultural beliefs. This complexity, where dairy
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Impact of artificial intelligence on customer engagement and advertising engagement: A review and future research agenda International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-02-28 Clara Suraña-Sánchez, Maria Elena Aramendia-Muneta
This study, through a bibliometric analysis, aims to provide increased knowledge of the evolution and effects of artificial intelligence over the last 30 years in customer engagement and advertising engagement. Articles were gathered from three databases by using combinations of keywords (artificial intelligence, customer engagement, advertising engagement, marketing, machine learning, etc.). A set
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Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-02-29 Sri Rahayu Hijrah Hati, Yusniza Kamarulzaman, Nor Asiah Omar
This study analyzes the literature available on consumer luxury consumption and the marketing of luxury products during the COVID‐19 pandemic. The Scopus database was utilized to search for research on luxury products during the pandemic. The study followed the SPAR‐4‐SLR procedure, with 59 articles analyzed using VOSviewer to provide network and density visualization. Triangulation of analysis was
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Hope for the environment: Influence of goal and temporal focus of emotions on behavior International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-02-17 Maria Lagomarsino, Linda Lemarié
Although positive emotions generally influence pro-environmental behaviors positively, this is not always the case. Across one correlational and two experimental studies, we address this issue by investigating the temporal dimension of pro-environmental actions and how emotions can affect them. In the first study, we focused on the temporal dilemma behind pro-environmental behaviors, confirming the
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A powerful tip: Power's impact on tipping behavior International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-02-17 Kapil Khandeparkar, Manoj Motiani, Sushil S. Chaurasia, Joy Chowdhury
The practice of tipping is omnipresent in the tourism and hospitality sector. Although, consumer's tipping behavior has been studied from myriad perspectives, it is surprising that extant research has not yet explored how consumers' in different power states can be nudged to tip more. With the help of five studies in the lab and field, the results demonstrate that a low-power state is conducive for
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Financial self‐efficacy of consumers: A review and research agenda International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-02-22 Anmol Gulati, Sultan Singh
As an essential psychological construct, financial self‐efficacy (FSE) has garnered considerable attention in the field of consumer finance and demonstrated its influence on financial outcomes. FSE has been regarded as a learned belief rather than an innate quality that can be nurtured over time. Notwithstanding the increasing significance of understanding consumers' FSE, this particular line of literature
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Vulnerability and perceived risks in the peer‐to‐peer sharing economy International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-02-22 Barbara Culiberg, Mateja Kos Koklic, Monika Kukar‐Kinney, Irena Vida
The peer‐to‐peer (P2P) sharing economy, as an attractive alternative to permanent ownership, creates a triadic relationship among three groups of participants: service enablers, providers, and consumers. One of its main features is the expansion of the user's role to the roles of consumer and provider, or “prosumer.” However, in their role as prosumers, individuals may have an aversion to participating
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Over two decades of research on choice overload: An overview and research agenda International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-02-19 Breeze Mary Jacob, Sam Thomas, Joshy Joseph
Since Alwin Toffler coined the term choice overload in 1970, no systematic literature review has been conducted on this subject. At the same time, the three meta‐analytic studies available on the topic does not provide a comprehensive picture of the same. This systematic literature review seeks to critically evaluate the extant research on choice overload for 22 years using insights from 92 articles
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Masstige marketing in 2023 and beyond: An introduction to the special issue on masstige marketing International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-02-12 Anandakuttan B. Unnithan, Michel Laroche, Ajay Kumar
The recent interest of marketers in adopting masstige strategy is a testimony to its potential. But, the dialogue on masstige among research community is not befitting its requirement. This special issue was launched to address this pressing demand towards masstige research. This special issue serves the masstige theory with eight rigorous research papers covering utmost relevant varied aspects of
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Mobile applications (apps) as service provider actors International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-02-11 Chiara Orsingher, Janet R. McColl-Kennedy, Mohamed Zaki, Teegan Green, Marlien Varnfield, Jane Li, Kaley Butten, Jason Titman, David Hansen
Contextualized in health care service, the authors contribute to service experience theory and practice in three important ways. First, by means of qualitative interviews with patients and health care providers (clinicians and professionals), the authors empirically show that digital technology (mobile application—“app” with its companion portal) can perform the roles of a service provider in health
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Digital transformation: A multidisciplinary perspective and future research agenda International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-02-13 Justin Paul, Akiko Ueno, Charles Dennis, Eleftherios Alamanos, Lucill Curtis, Pantea Foroudi, Agnieszka Kacprzak, Werner H. Kunz, Jonathan Liu, Reza Marvi, Sree Lekshmi Sreekumaran Nair, Ozlem Ozdemir, Eleonora Pantano, Thanos Papadopoulos, Olivia Petit, Sapna Tyagi, Jochen Wirtz
Digital transformation has had an unprecedented influence on all sectors of business over the last decade. We are now entering an era characterized by the extensive digital transformation of businesses, society, and consumers. Therefore, digital transformation has become a pivotal focus for organizations across various sectors in recent years. Despite differing scholarly perspectives on the concept
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Religion's influence on consumption: A life course paradigm perspective International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-02-13 Elizabeth A. Minton, Frank G. Cabano
This article applies the life course paradigm to research on religion's influence on consumer behavior to provide an alternative perspective to theories explaining how religion influences consumption and marketing practice. While the life course paradigm has been shown to be highly influential in general consumer behavior research, this concept has been seemingly forgotten in the context of religion
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Blurring of boundaries: Consumer self-narratives in digital virtual leisure International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-02-08 Tifani Susilo, Shane Mathews, Edwina Luck, Brett Martin, Kate Letheren, Han Nguyen
This article examines digital virtual leisure and the impact of increasingly blurred boundaries between the digital and physical worlds on consumer self-narratives. Using an extended case narrative method, the present research explores how consumers who are highly involved with digital leisure live out their ideal self-narrative in online communities. The findings highlight a level of complexity and
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What's behind the jpg? Understanding consumer adoption of non-fungible tokens International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-02-07 Elías Vega, Carmen Camarero
NFTs, or non-fungible tokens (NFTs), are a new form of ownership registration based on blockchain technology that allows digital assets to be exchanged with guarantees of ownership and originality of the artwork involved. This has boosted the trade of these assets and companies have been quick to incorporate NFTs into their marketing strategy, either with their own tokens or by collaborating with established
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The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-02-08 Eda Sayin, Zeynep Gürhan-Canlı
This research provides compelling evidence that consumer reactions toward symbolically incongruent brand behaviors depend on their level of self-brand connection. It challenges the conventional belief that high self-brand connection works as a protecting shield for brands and reveals that consumers with higher (vs. lower) self-brand connection react more negatively toward symbolically incongruent brand
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Impact of self-esteem and self-gifting on masstige purchase intentions International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-02-03 Mumtaz Muhammad Khan, Muhammad Ishtiaq Ishaq, Muazma Iqbal, Ali Raza
Consumers prefer brands that provide them with symbolic meaning, and they use them to enhance their self-esteem and develop their status and personal images. Self-esteem is an important psychological factor that contributes to an individual's purchase intentions and consumption behavior, but its role in shaping the consumption of masstige brands has not been thoroughly researched. Hence, this research
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The relationship between electronic word of mouth and brand: A systematic review and future research agenda International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-02-04 Chahat Maru, T. Sai Vijay
Consumers often rely on electronic word-of-mouth (eWOM) interaction as a source of information about brands. It helps them in making decisions about their purchases. This study aimed to assess electronic word of mouth and identifies its relationship with various brand characteristics. 279 research articles examining eWOM and brand relationship were systematically identified and extracted from Scopus-based
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Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-01-31 Claudia L. Gomez-Borquez, Anna Török, Edgar Centeno-Velázquez, Erzsébet Malota
This systematic literature review (SLR) seeks to foster the presence of feminism and women's diversity in advertising through a systematic, transparent, and rigorous framework-based review and the 4Ws1H (What, Where, Why, and HoW) analysis. The study provides three main contributions. First, it offers an innovative conceptual framework for examining female stereotypes and female empowerment in advertising
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The role of emotions in food consumption choice: Systematic review and directions for future studies International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-01-17 Leila Khoshghadam, Reza Rajabi
Marketing researchers have extensively studied the causal influence of emotional state on food consumption. The present study offers a comprehensive systematic review of 111 articles related to the effect of emotions on unhealthy consumption over the past three decades—from 1993 to 2023. Applying the bibliometric coupling method identifies four main research themes in the marketing discipline: emotional
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Older adult consumers and local competition in the healthcare service International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-01-17 Jeeyeon Kim, Wooyong Jo, Alex Jiyoung Kim, Jeonghye Choi
Population aging is a global phenomenon observed in many developed economies. On the one hand, this trend suggests significant opportunities for healthcare providers due to increasing service demand. On the other hand, it also implies that the industry requires new managerial knowledge to accommodate older adult consumers. In this research, we propose and examine the impact of older adult consumers
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Masstige buyers: Profile, perceived luxury values and purchase intentions International Journal of Consumer Studies (IF 7.096) Pub Date : 2024-01-06 Nermain Al-Issa, Piotr Kwiatek, Nathalie Dens
As the term masstige has only recently emerged, the literature on masstige branding and marketing remains relatively limited. More research is needed to understand better the distinct profiles of masstige and luxury buyers, their perceived luxury values and purchasing motives. Our study, involving 601 UK consumers, aims to address this gap. Based on consumers' self-reported prior experiences with masstige
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The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-12-12 Diksha Singh, Vidushi Pandey
Due to the increasing ubiquity and acceptance of online shopping, social commerce research has attracted the attention of many scholars, leading to an exponential growth of the literature within a short span of a few years. Among the numerous investigations in the field, research relating to online content is warranted owing to the rapid evolution of content and its importance in the shopping arena
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Preventive healthcare behavior: A hybrid systematic literature review (1998–2023) International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-12-04 Gourab De, Neena Sondhi, Ayona Bhattacharjee, Himanshu Joshi
Preventive healthcare behavior (PHB) refers to actions taken by consumers to avert possible incidences of lifestyle diseases. Over the years, diverse approaches have been used to comprehend the complex nature of PHB. This paper follows a three-step process to examine work done in the PHB domain. At the outset, past literature was examined. This review included PHB models and frameworks, followed by
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Two decades of mobile payment research: A systematic review using the TCCM approach International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-12-01 Chandan Kumar Behera, Rajeev Kumra
Researchers have increasingly explored various aspects of mobile payment in the past two decades, including different mobile payment systems (MPS), stakeholders, and related research contexts. However, existing literature reviews are limited to user adoption, overlooking the importance of understanding other key stakeholders, such as retailers and MPS providers, and post-adoption behaviors. To address
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Financial stressors and alternative financial service use: Extending the ABC-X model of family stress International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-11-28 Lu Fan, Leslie E. Green, Narang Park
Thie study's purpose was to examine factors associated with alternative financial service (AFS) use among US consumers. The conceptual framework for this study was developed from the ABC-X model of family stress with the purpose of identifying the interrelationships among financial stressors, economic hardship, negative credit experiences, and the use of AFS. Using the U.S. National Financial Well-Being
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Cultural factors and low-salt consumption: A mixed methods approach International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-11-27 Gervaise Debucquet, Cindy Lombart, Doina Crucean, Alain Le-Bail, Patricia Le-Bail
Because bread consumption significantly contributes to salt intake and health risk, the acceptance of low-salt reformulations has mainly been examined from an organoleptic perspective. However, the influence of cultural patterns has largely been neglected; working in the French context, our study aimed to fill this gap by considering the conflicts between health and cultural norms associated with bread
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Consumers' behavioral intention toward online shopping in the post-COVID-19 period International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-11-17 Sabiha Khatoon, Imran Anwar, Mushahid Ali Shamsi, Asiya Chaudhary
Infectious COVID-19 transformed the world overnight, freezing all physical activities and forcing the majority toward online mode. Technology came up as a savior to alleviate the consequences of COVID-19 on the economy, causing a rapid transformation in consumers' behavior, and an overall jump in the sale of e-commerce could be witnessed globally. This paper aims to explore the factors that caused
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Mapping sustainability practices in the healthcare sector: A systematic literature review and future research agenda International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-11-15 Nazish Rahat, Shalini Sahni, Saboohi Nasim
Sustainable healthcare means providing affordable, quality medical care without causing undue environmental damage, which is critical for a world just emerging from a debilitating pandemic. This article contends that it is now an opportune time to map the existing knowledge to guide future sustainability research in healthcare. Therefore, this article aims to systematically review and comprehensively
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The silent diversion of knowledge: Examining inequality of financial knowledge International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-11-01 Sunwoo T. Lee, Youngwon Nam
Scholars and policymakers have long been concerned about the lack of financial knowledge and the socioeconomic disparities in financial knowledge in the United States. The objectives of this study are (1) to assess the extent of income-related inequality in financial knowledge and how it changed between 2012 and 2018 and (2) to determine what factors explain the income-related inequality in financial
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Charting the evolution of research on the paradoxes in consumer choice—Systematic review and future research agenda International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-10-19 Arun Sharma, Manisha Sharma
The paradoxical findings in consumer choice research have captivated the interest of many scholars from diverse fields and transformed the understanding of consumer decision-making. This paper is the first attempt to systematically review, synthesize, and integrate the paradoxical findings in consumer choice research. One of the first paradoxical findings was the violations of value maximation models
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Tourist personality, value co-creation, and emotional well-being International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-10-16 Abdullah Uslu, Petek Tosun
This study aimed to examine value co-creation as a predictor of customer satisfaction and emotional well-being using a comprehensive research model. It investigated the personal (customer extraversion and agreeableness) and situational (customer–employee rapport) variables that influence value co-creation (customer participation and citizenship behaviors) and, consequently, lead to customer satisfaction
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The dynamics of value co-creation behavior: A systematic review and future research agenda International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-10-09 Shanu Jain, Kavita Sharma, Sarita Devi
Value co-creation (VCC) continues to gain traction as a marketing concept in several service contexts. Given the limited understanding of how the VCC process translates into customers' actual behavior, VCC behavior (VCCB) describes the involvement of customers in the VCC process and includes active behavior during physical, virtual, and mental processes. Extant research on co-creation unveils the antecedents
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Exploring the influence of uncontrolled social media use, fear of missing out, fear of better options, and fear of doing anything on consumer purchase intent International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-10-08 José A. Flecha Ortiz, María Santos Corrada, Stephanie Perez, Virgin Dones, Luis H. Rodriguez
The rapid evolution of the digital era has resulted in new theoretical models that seek answers to consumer behavior, but only some have been empirically validated. The social theory of fear of (FO) has gained notoriety as a type of social anxiety, resulting in psychological dependence on social media (SNS). These social anxieties transcend and are used as strategic resources to activate quick consumer
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Generation Z's perceptions of a good life beyond consumerism: Insights from the United States and Finland International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-10-04 Miia Grénman, Ulla Hakala, Barbara Mueller, Outi Uusitalo
This paper examines Generation Z consumers' perceptions of a good life beyond consumerism and how their perceptions and practices have evolved during crises and the cultural context in which they live. We present a unique theoretical and empirical cross-cultural investigation which focuses on the ecological crisis and COVID-19 pandemic, and the changes they have caused to Gen Zs' daily lives in the
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Consumer well-being—A systematic literature review and research agenda using TCCM framework International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-10-04 Priya Bhardwaj, Arti D. Kalro
Consumer well-being (CWB) refers to the cognitive and emotional reactions of consumers in response to their consumption experiences. It encompasses three elements: consumer satisfaction, positive emotions and perceived quality of life. In the past few years, there has been significant research growth in the field of CWB. However, a lack of effort is observed in reviewing this emerging and evolving
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The interplay of app characteristics and smartphone addiction in mobile shopping behaviour International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-10-02 Jana Prodanova, Prasanta Kr. Chopdar
In recent years, we have witnessed accelerated digital interactions among new technology users as a means of communication, leading to addictive behaviours owing to the overuse of smartphones and other new technological interfaces that have reshaped our daily routines. Thus, we adopted the social cognitive theory and the attachment theory to explore and understand the users' app adaptations and how
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Anthropomorphism and consumer behaviour: A SPAR-4-SLR protocol compliant hybrid review International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-09-27 Fateh Mohd Khan, Mohammad Anas, S. M. Fatah Uddin
The notion of ‘anthropomorphism’ has been a subject of intrigue for transdisciplinary academics and scholars for the longest time, as the origin of this concept dates back to the BCE (Before Common Era). Over the past few decades, anthropomorphism literature has been burgeoning in the marketing discipline and its subfields (branding, advertising, consumer behaviour, etc.). This relatively novel stream
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How does social density influence consumer subjective well-being under high environmental uncertainty? International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-09-24 Linwan Wu, Chi Zhang
Subjective well-being is an important research topic in consumer psychology. We conducted two experimental studies to examine the joint effects of environmental uncertainty and social density on consumer subjective well-being. The first study (N = 200) adopted a 2 (environmental uncertainty: high vs. baseline) × 2 (social density: high vs. low) design. Analysis of covariance (ANCOVA) analysis indicated
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Does the pandemic effect still exist? A comparative analysis of online food services in India and Spain International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-09-21 Nidhi Singh, Juan Miguel Alcántara-Pilar, Francisco J. Liébana-Cabanillas, Vanja Pavluković
The COVID-19 pandemic appears to be winding down. But has its psychological effect of the pandemic also faded? This next stage remains uncertain, which needs to be explored further. This article aims to understand changing consumer attitudes in post-pandemic times. In this regard, the present study conducts a cross-country analysis to examine and compare the COVID-19 fear appeals of consumers in India
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A digital cohort analysis of consumers' mobile banking app experience International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-09-19 Neeru Sharma
The literature on mobile banking has extensively explored various mechanisms underlying service acceptance and continuation. However, there is a lack of research on how the service experience and outcomes differ between digital natives (users born after the digital age) and digital immigrants (users born before the digital age). This study aims to fill this gap by investigating how mobile banking application
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Customer relational benefit: A second-order meta-analysis and an alternative framework International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-09-17 Valter Afonso Vieira, Clécio Falcão Araujo, Marcos Inácio Severo de Almeida
Previous literature uses first-order meta-analyses to overcome the divergent theories about customer relational benefit, which produced mixed results in terms of the associations found. Originally conceptualised as unidimensional, customer relational benefit is an integrative multidimensional concept that includes trust, commitment, loyalty, satisfaction, word of mouth, and other constructs involved
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Content marketing research: A review and research agenda International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-09-08 Jitpisut Bubphapant, Amélia Brandão
Given the importance of content that integrates into consumers' daily lives, marketing academics are becoming more interested in content marketing. Although academics have studied digital marketing research for decades, their understanding of content marketing remains limited. The purpose of this study is to perform a comprehensive review of the existing literature on content marketing and an equally
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Five decades of self-congruity in consumer behaviour research: A systematic review and future research agenda International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-08-29 Magdalena Kolańska-Stronka, Balgopal Singh
The conceptualization of self-congruity is more than five decades old. However, the research on its effect on consumer behaviour is still evolving, ensuing the literature developed being fragmented and dispersed. This concern state-of-art summarization of the literature to consolidate knowledge on self-congruity. The purpose of this review article is to structure the self-congruity literature on understanding
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Consumer behavior research in the 21st century: Clusters, themes, and future research agenda International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-08-21 Zhenzhong Ma, Guangrui Guo, Lei Jing
This study provides a quantitative overview of contemporary consumer behavior research in the 21st century (2001–2020) to inform future research directions in consumer behavior research. Using co-citation analyses, this study identifies the most cited authors, publications, and academic journals in consumer behavior research in each of four 5-year intervals in 2001–2020 to profile research themes and
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Responding to COVID-19: The impact of corporate social responsibility on consumer behavior International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-08-16 Ashley Stadler Blank, Katherine E. Loveland, Andong Cheng, Scott Beck, Austin Rundus
Firms responded to the COVID-19 pandemic by participating in an unprecedented level of corporate social responsibility (CSR). The authors build on the existing CSR and crisis response and disaster relief literatures by examining nine CSR types employed during the pandemic (donating in-kind, donating money, creating content, free products, free services, communication of operational changes, employee
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Service failure and service recovery: A hybrid review and research agenda International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-08-14 Taiba Musadiq Sahaf, Asif Iqbal Fazili
It is an opportune time to reflect on the progress of service failure and service recovery in the field of service marketing, specifically with a focus on perceived justice. Over the past three decades, justice theory has played a pivotal role in explaining these phenomena, prompting the need to evaluate its current standing and contributions. The study reviews the literature on service failure and
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Digital consumer engagement in a social network: A literature review applying TCCM framework International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-08-10 Winee Saikia, Abhigyan Bhattacharjee
Nowadays, digital consumer engagement has proliferated like never before. Consumers can now interact with a business, company, or brand through technology, making it easier for them to communicate and create a relationship with the brand. Drawing on the Theory-Context-Characteristics-Methods (TCCM) framework, this study provides a comprehensive understanding of the dominant theories, contexts (i.e
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Consumer cynicism: Interdisciplinary hybrid review and research agenda International Journal of Consumer Studies (IF 7.096) Pub Date : 2023-08-03 Indirah Indibara, Deepa Halder, Sanjeev Varshney
Over the years, consumers have been questioning the intentions and actions of firms, resulting in a cynical attitude and behaviour. Due to the severity of the outcomes that cynical consumers may display, reputed journals and prolific researchers have addressed the core issue in their own unique ways. However, no single study offers a uniform, comprehensive, and contemporary review of consumer cynicism