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Impact of networking on explorative innovation in emerging media technology markets: the case of German XR firms Journal of Media Business Studies Pub Date : 2024-03-15 Christian Zabel, Verena Telkmann
Firms utilising emerging media technologies need explorative innovation activities to keep up with market- and technology-driven dynamics. We develop and empirically test a PLS-SEM structural equat...
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Predicting the financial and viewership success of livestreamers Journal of Media Business Studies Pub Date : 2024-02-29 Brett Sherrick, Courteney Smith, Jue Hou
Through three studies, this paper examines the success of livestreamers, as a function of presentation style (e.g. with or without webcam) triggering parasocial interactions. First, a content analy...
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Digitalisation and the need for a “humanistic turn” in media management Journal of Media Business Studies Pub Date : 2024-02-09 Sophie Gourevitch, Ghislain Deslandes
Newspaper organisations have seen their models overturned, largely due to the digitisation of formats. While the existing literature on media management has identified the economic and strategic co...
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Don’t say failed innovation, say failed implementation! The unsuccessful implementation of early paywalls and chatbots in the Spanish news market Journal of Media Business Studies Pub Date : 2024-01-22 José M. Valero-Pastor, Alicia De Lara-González, José A. García-Avilés, Miguel Carvajal, Félix Arias Robles, Dámaso Mondéjar Aráez
Analysing failure in innovation processes enhances a better understanding of success, as it might enlighten preconditions for the optimal implementation of initiatives, encompassing institutional l...
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Hollywood’s current game plan: it’s the IP and not the actor Journal of Media Business Studies Pub Date : 2024-01-17 Lee Yoong Hon
Ever since the success of Star Wars in the 1970s, Hollywood’s obsession with blockbusters and their sequels (prequels) has been evident. The exploitations of successful intellectual properties (IP)...
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Value creation in interdependent digital and analogue markets Journal of Media Business Studies Pub Date : 2024-01-05 Mathilde Sanders, Vareska van de Vrande
This study investigates how the value propositions in interdependent digital and analogue markets differ from each other. For this purpose, we conducted a content analysis and comparative case-stud...
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More important than ever before? Assessing readers’ willingness to pay for local news as a constituent for sustainable business models Journal of Media Business Studies Pub Date : 2023-08-03 Udo Bomnüter, Nele Hansen, Michael Beuthner, Ulf König, Thorsten Hennig-Thurau
ABSTRACT In our study we explore sustainable business models for local newspapers by combining data from content analysis with data from a choice-based conjoint analysis and survey data from 160 readers of a German regional newspaper. Drawing from news value theory, we try to answer which content matters most to consumers of local newspapers, thus supporting local publishers’ development of marketable
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The players’ perspective of value co-creation in esports service ecosystems Journal of Media Business Studies Pub Date : 2023-06-25 Alexander Roth, Reinhard E. Kunz, Castulus Kolo
ABSTRACT The esports industry still exhibits progressive growth driven by digital transformation and an increasing followership. Such dynamic development involves manifold interactions between multiple actor types captured as value co-creation (VCC). Esports players comprise a key and specific group of actors. With various levels of professionalisation, they attract huge audiences in stadiums and on
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Brands in eSports – generational cohorts, value congruence and media engagement as antecedents of brand sustainability Journal of Media Business Studies Pub Date : 2023-06-22 Bastian Kordyaka, Björn Kruse, Niehaves Björn
ABSTRACT eSports has emerged as a prominent manifestation of the digital transformation holding enormous economic potential that has so far only been partially exploited. In this paper, we argue that brand sustainability is a particularly relevant entity against the backdrop of the current zeitgeist to attract young consumers in particular. For this, we rely on the generational cohort framework and
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Influence of news interest, payment of digital news, and primary news sources in media trust. A moderated mediation model Journal of Media Business Studies Pub Date : 2023-05-19 Alfonso Vara-Miguel, Mercedes Medina, María Elena Gutiérrez-Rentería
ABSTRACT This study investigated the mediating effect of the primary type of news source used by audiences on the relationship between interest in news and media trust. In addition, this study explored the moderating role of payments for digital news. Based on 12,252 respondents from six countries (the United Kingdom, the United States, France, Spain, Germany, and Finland), the study confirms that
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“It adds something and costs you nothing.” News consumers on the value exchange of native advertising and related responsibilities for news media Journal of Media Business Studies Pub Date : 2023-05-16 Dorien Luyckx, Karolien Poels, Tim Smits
(131w) As news media developed native advertising to attract advertisers, they depend on an increasing cost (time and energy) of news users to engage with it. Thus, they have to take news users’ ne...
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Critical capabilities in local media management – the recognition and perception of technological opportunities Journal of Media Business Studies Pub Date : 2023-05-12 Per Ole Uphaus, Annika Ehlers, Harald Rau, Björn Beringer
In the wake of recent trends forcing local news organisations to adjust business models, local news publishers are often challenged with recognising new technologies as business opportunities. This...
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The role of social media business and organizational resources for successful digital transformation Journal of Media Business Studies Pub Date : 2023-04-20 Ardian Adhiatma, Abdul Hakim, Olivia Fachrunnisa, Farookh K Hussain
This study aimed to test the concept derived from resource-based and knowledge-based views to determine the success of digital transformation. The Industrial Revolution 4.0 has changed the way orga...
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Participation shaping the values of news articles: implications of news as anti-rival information products Journal of Media Business Studies Pub Date : 2023-04-03 Atte Jääskeläinen, Johannes Koponen, Vera Djakonoff
In the literature, anti-rivalry has been proposed to describe goods that become more valuable when used. Empirical testing of this theory is lacking, and the concept has not yet been applied in the...
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What can be learnt from failures in the sports media business? A case study of the Mediapro crash in football media rights in France Journal of Media Business Studies Pub Date : 2023-03-10 A. Feuillet, A. Alem, C. Durand, M. Terrien, N. Scelles
Several bankruptcies have occurred in sports media related to overinvestment in football. This research aims to contribute to the extension of the literature on such failures through a further stud...
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Sharing for sustainability: relating independent community news management practices within digital platforms Journal of Media Business Studies Pub Date : 2023-01-29 Clare Elizabeth Cook, Coral Milburn-Curtis
This article combines two prominent discussions in media studies and industry: the challenged economic situation for independent community news and the complex relationship with digital platforms. ...
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Media firms’ preparedness and coping strategies in the emergence of social media: a case of Tanzania Journal of Media Business Studies Pub Date : 2023-01-05 Juma James Masele, Regina Joseph
Unlike the situation in the past, media firms have found themselves in the midst of challenge to withstand pressure resulting from social media’s entry in the journalism business. This study assess...
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The value of using popular music and performers on brand and message recall in television advertising jingles Journal of Media Business Studies Pub Date : 2022-12-15 Ahmed Taher, Heba Y. El Badawy
This study offers insights into two critical decisions in jingle-based advertising. How much more could the producer pay to buy the rights to popular music to add to advertising jingles? And how mu...
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How the Greek television landscape changed during the financial crisis Journal of Media Business Studies Pub Date : 2022-11-18 Anna Podara, Maria Matsiola
ABSTRACT The Greek television industry is facing the new challenges of the streaming era while still recovering from a decade-long debt crisis (2009–2019) that has been the focus of public attention both within the EU and beyond. This study, following the “critical media industry studies” research approach, aims to synthesise the state of knowledge of the sector in the aftermath of this crisis period
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Customer engagement behaviour in the media and technology industry: a quantitative content analysis of content types and COVID-19 context Journal of Media Business Studies Pub Date : 2022-11-03 Sina Wenzel, Nicola Kleer, Reinhard E. Kunz
ABSTRACT Brand pages on social networking sites represent excellent vehicles for customer relationship management. These pages enable companies to interact with their customers and to foster their engagement. This study examines the relationship between, and moderating impact of, customer engagement behaviour and a COVID-19-related context as well as content types. The content of 1,946 company-generated
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Transparency management of content creators on social media: motivation, tenure, and status Journal of Media Business Studies Pub Date : 2022-11-02 Susanna S. Lee, Jieun Shin, Jungyun Won
ABSTRACT Social media influencers have come under increasing pressure to engage in transparent communication. However, for content that is not explicitly an advertisement, their communication practice can vary widely, reflecting the creator’s interests and attitudes towards transparency. This study examines this phenomenon focusing on beauty YouTubers, a distinct community connected by shared styles
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“Young people are on YouTube”: industry notions on streaming and youth as a new media generation Journal of Media Business Studies Pub Date : 2022-09-20 Vilde Schanke Sundet, Marika Lüders
ABSTRACT This article explores industry perceptions on youth and “young streamers” and how these notions inform strategies for remaining relevant for the future, drawing on 39 qualitative interviews with CEO/top-level executives working in the Norwegian music, film, television, and book industries. The article combines perspectives on sensemaking processes in organisations and critical media industry
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Reconversion in a declining market: the return to profitability of the print newspaper industry Journal of Media Business Studies Pub Date : 2022-07-24 Raul Rios-Rodríguez, Sara Fernández-López, Adrián Dios-Vicente, David Rodeiro-Pazos
ABSTRACT The end of the economic crisis initiated in 2008 was not the end of the newspaper crisis. The shifts introduced by digitalisation are increasingly deeper, and advertising spending on newspapers continued to fall during the economic recovery. To study how the firms adapted to this declining market, this article performs an in-depth financial analysis of 98 Spanish print newspaper publishers
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The dark side of the media agency industry: value destruction and co-destruction in a B2B context Journal of Media Business Studies Pub Date : 2022-06-10 Melanie Herfort, Reinhard E. Kunz, Petra Düren
ABSTRACT Given the growing interest in value destruction and co-destruction research, this study explores media agency-client relationships, identifying their industry-specific value-damaging behaviours and business conditions. It adapts the concept of service logic value spheres to differentiate between provider and client value destruction as well as joint co-destruction spheres. Through 25 interviews
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Neoliberal Adaptation - Sweden, Finland and Denmark Film Industries Journal of Media Business Studies Pub Date : 2022-04-05 Mira Moshe, Rotem Moshe-Cohen
ABSTRACT Neo-liberal culture puts a major emphasis on the importance of continual economic growth as a necessary strategy for any given industry. However, analysing adaptation trends of economic growth in the contemporary Swedish, Danish, and Finnish film industries between 2010 and 2019, based on data gathered from LUMIERE, suggests that all three film industries do not demonstrate significant growth
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Value creation and appropriation in the live music industry: a population ecology analysis of live music ticket pricing Journal of Media Business Studies Pub Date : 2022-02-07 Federico Magni
ABSTRACT The music industry has grown to depend financially on live events, making value creation and appropriation critical. Connecting the resource-based view and organisation population ecology, this study investigates how generalist and specialist live music event producers differ in their ability to create and appropriate value. Evidence based on 631 live music events shows that generalists are
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Exploring the dimensions of media brand trust: a contemporary integrative approach Journal of Media Business Studies Pub Date : 2022-01-24 Sylvia Chan-Olmsted, Julia Hyehyun Kim
ABSTRACT As brands become more media-like with branded content, media, and social media, and consumer technology continue to converge and media services expand to multiple platforms with infotainment to cultivate brand loyalty, there is a need to re-evaluate how brand trust can be assessed in the media sector where there are increasingly less divisions among a multitude of contents and platforms. This
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Enough drama and horror IRL: How the COVID-19 pandemic changed TV consumption Journal of Media Business Studies Pub Date : 2022-01-20 Danny D. E. Kim
ABSTRACT The present study examines how consumption of various TV show genres changed after the World Health Organization declared the spread of COVID-19 a pandemic. The findings suggest that the pandemic significantly altered what genre TV shows individuals consumed, with the degree of change increasing further into the pandemic. Whether examining early pandemic consumption or consumption several
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Indonesian radio business model: radio network Journal of Media Business Studies Pub Date : 2022-01-11 Kartika Singarimbun, Siti Karlinah, Yuliandre Darwis, Dadang Rahmat Hidayat
ABSTRACT This study explores the Indonesian business radio model after the enactment of Broadcasting Law No. 32 of 2002. The growth of radio networks that are broadcasted through multi-platform can actually reach a wider audience. Moreover, the network uses one radio brand simultaneous content delivery with similar content, so listeners’ choices are limited. This radio network business model has continued
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Assessing conditions for inter-firm collaboration as a revenue strategy for politically pressured news media Journal of Media Business Studies Pub Date : 2021-11-14 Clare Elizabeth Cook
ABSTRACT The struggle to find resilient journalism revenue models is nowhere starker than for exiled or politically pressured news media operating in fragile markets. One route forward is to explore inter-firm collaborations as a modus operandi to achieve more financial resilience through a collaborative approach amongst themselves. This article presents findings from a multi-stakeholder atelier that
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Technology builds the journalist star? An experiment on the effects of human star power and content exclusiveness on reading, sharing and paying intentions for online news Journal of Media Business Studies Pub Date : 2021-10-18 Dr. Nina Klaß
ABSTRACT Technology has massively disrupted the news media, and the limited intention to pay for digital products is still an economic challenge. Other industries, such as film, politics, and sports, have heavily relied on human stars to increase success. Digitisation and the rise of social media have enabled formerly “hidden” journalists to engage in human branding. Against this backdrop, research
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Aggrandisement: Helping Micro-Enterprise Owner-Managers Construct Credibility in the Recorded Music Industry Journal of Media Business Studies Pub Date : 2021-10-11 David Schreiber, Alison Rieple
ABSTRACT In this paper, we are interested in understanding the role of aggrandisement in the construction of identity within a creative industry. Our empirical data is based on interviews and observational data from thirty-six respondents in twenty firms from the music industry. Through our analysis we seek to explain how aggrandisement can be “externally directed” towards others to construct a professional
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The Growth of the offer and the Perceptions of Television Content Quality Journal of Media Business Studies Pub Date : 2021-09-30 Cristina Etayo, Alberto Bayo-Moriones, Alfonso Sánchez-Tabernero
ABSTRACT This article examines the evolution of the attitudes of Spanish viewers to television from 2008 to 2016. This has been a period of time characterised by a substantial increase in the number of television channels. More specifically, the analysis is focused on audience satisfaction, perceptions of content quality and moral and pragmatic concerns. The data used in the empirical analysis come
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Chronic corporate performance in media-tech firms: a new perspective Journal of Media Business Studies Pub Date : 2021-09-03 John J. Oliver
ABSTRACT This paper investigates how a crisis event resulted in the long-term decline in media-tech firm performance. The research developed an intellectual bridge and transfer of knowledge between the previously discrete fields of Strategic Management and Epigenetics. The study used a multi-method approach consisting of the critical incident technique, longitudinal content analysis of corporate annual
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Solution-Oriented media management research: a framework to nurture future impact of the field Journal of Media Business Studies Pub Date : 2021-08-11 Thomas Petzold, Ingo Knuth
ABSTRACT This article assesses the ways in which media management research collaborates with companies in the fields of media & technology, marketing, and market research. It examines various modes of collaboration, and how they contribute towards a scholar-industry-collaboration with impact. Our conceptualization divides academic research into basic research, use-inspired, applied research and solution-oriented
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Judging a book by its cover: investigating consumer responses towards social cue in social media influencer marketing Journal of Media Business Studies Pub Date : 2021-07-30 Xiaohan Hu, Mike Z. Yao
ABSTRACT The main goal of this research is to examine how social cues embedded in social media may influence people’s perceptions and behavioural intentions towards influencer messages. Findings from an experimental study showed that positive ratings on a YouTube video page, compared to negative ratings, increased consumers’ attitude towards the endorsed products. The effect of rating valence was mediated
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TRANSFORMING MEDIA: reviewing the issues and contexts of change in media management research Journal of Media Business Studies Pub Date : 2021-07-30 Nando Malmelin, Sari Virta, Ari Kuismin
ABSTRACT This article examines how change as a media management phenomenon is approached and understood in the research fields of media management, media business and media economics. By means of a systematic literature review and problematising methodology, the article unpacks the ways in which change as a phenomenon is comprehended in the extant research and elaborates on the implications of various
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Exploring emergent co-creative narrative in a strategy video game brand Journal of Media Business Studies Pub Date : 2021-07-28 Jacqueline Burgess, Christian Jones
ABSTRACT This research examines the concept of emergent narrative, located in Game Studies, and brand co-creation, located in Brand Management to bring together both disciplines to produce new understandings about both concepts, video games and their players. Two stages of research were conducted. It was found that players were taking part in brand co-creation behaviours by creating emergent narratives
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Handmaidens of consolidation in the UK television production sector Journal of Media Business Studies Pub Date : 2021-07-19 Richard Paterson
ABSTRACT This article analyses the role of intermediaries in the evolution of the UK TV production sector tracking the processes which in the past two decades have underpinned consolidation in the UK TV production sector. The research involved elite interviews with executives at ten UK Independent production companies and two financial intermediaries as well as trade bodies and civil servants. The
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What do you pay for all you can eat? Pricing practices and strategies in streaming media services Journal of Media Business Studies Pub Date : 2021-07-06 Terje Colbjørnsen, Alan Hui, Benedikte Solstad
ABSTRACT The role that prices play for streaming media services is yet to be comprehensively and comparatively analysed with an international outlook. In this paper, we present results on music and video streaming prices, based on analysis of a data set of prices and information on pricing models and price developments. The data set spans 2008 to 2019, five streaming services, and nine countries across
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The influence of trustworthiness on brand love for news media brands: a cross-cultural examination of the Netherlands and Brazil Journal of Media Business Studies Pub Date : 2021-07-02 Samara Sampaio de Oliveira, Michelle Helena Kovacs Grigg, Miruna Doicaru
ABSTRACT The impact of perceived trustworthiness on love for news media brands needs further understanding, given that brand love brings significant business benefits. This article argues that perceived trustworthiness influences brand love for news media brands. More specifically, we explored the following: how much of the variance in brand love can be explained by the factors of perceived trustworthiness
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Not all clicks are equal: detecting engagement with digital content Journal of Media Business Studies Pub Date : 2021-06-09 Yayu Zhou, Bobby J. Calder, Edward C. Malthouse, Yasaman Kamyab Hessary
ABSTRACT Clickstream data recording each click that each individual user makes on a media website has become the currency for evaluating digital platforms in order to maximise advertising and/or subscription revenue. There is a growing recognition, however, that the mere volume of clicks is not adequate for this purpose. We propose a new systematic approach to this problem based on an underlying theory
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Netflix’s community relationship management. An analysis of its Facebook-USA page Journal of Media Business Studies Pub Date : 2021-06-07 Alana Hendrikx, Deborah Castro
ABSTRACT This paper explores how Netflix employs brand community relationship management on its United States Facebook page. Methodologically, this study uses qualitative thematic analysis to dissect 100 posts published by Netflix’s community manager on Facebook and 826 comments posted by the company and internet-users. Results suggest that Netflix keeps an active and regular posting schedule with
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Female entrepreneurs in digital journalism Journal of Media Business Studies Pub Date : 2021-04-26 Francisco Javier Caro-González, Isadora Sánchez-Torné, Macarena Pérez-Suárez
ABSTRACT The objective of this research is to identify whether any differences exist between journalistic start-ups including and not including women within their founders and editorial team. Four hundred and fifty-six digital news media registered in the directory SembraMedia were analysed. SembraMedia is a non-profit organisation dedicated to increasing the diversity and quality of Spanish language
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Influenced by Media Brands? A Conjoint Experiment on the Effect of Media Brands on Online Media Planners’ Decision-Making Journal of Media Business Studies Pub Date : 2021-04-01 Monia Kouki-Block, Christian-Mathias Wellbrock
ABSTRACT Advertising revenues are a major source of income for media companies such as publishing houses. In the age of digitalisation, generating revenue in the online advertising market is an essential ingredient for future economic viability and competitiveness. However, programmatic advertising as a new marketing technique, as well as the proliferated number of websites and increased competition
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Journalism’s backstage players: the development of journalism professional associations and their roles in a troubled field Journal of Media Business Studies Pub Date : 2021-03-15 Lindsey Sherrill, Jiehua Zhang, Danielle Deavours, Nathan Towery, Yuanwei Lyu, William Singleton, Keqing Kuang, Wilson Lowrey
ABSTRACT Professional associations’ roles in shaping the journalism field have been understudied in news industry research. Adopting a social population ecology perspective, this study provides an across-time analysis of the emergence, rise and variation of the population of US journalism professional associations. In addition to the population demography, content analysis of current association websites
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In search of new openings and actionable knowledge: coping with emerging phenomena in the media business Journal of Media Business Studies Pub Date : 2021-03-04 Päivi Maijanen, Nicholas Nicoli, Stavros Georgiades
(2021). In search of new openings and actionable knowledge: coping with emerging phenomena in the media business. Journal of Media Business Studies: Vol. 18, “emma 2019” Special Issue In search of new openings and actionable knowledge: Coping with emerging phenomena in the media business, pp. 1-5.
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What types of films are successful at the box office? Predicting opening weekend and non-opening gross earnings of films Journal of Media Business Studies Pub Date : 2021-02-23 Dam Hee Kim
ABSTRACT Although the film industry is high risk, sequels and films adapted from novels or comic books can be financially successful because they can capitalise on the established brands of their parent work. Focusing on sequels and adaptations as extended lines and brands, this paper analysed 2,490 films released between 2010 and 2013 in the U.S. to examine what types of films were successful in terms
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The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: a mediation model Journal of Media Business Studies Pub Date : 2021-02-15 Kyriakos Riskos, Leonidas Hatzithomas, Paraskevi (Evi) Dekoulou, George Tsourvakas
ABSTRACT Given that the current media condition provides numerous channels that create interaction between news media brands and consumers, the concept of consumer brand engagement (CBE), referred as being the interactive relationships between consumers and brands is more crucial than ever in the media sector. The purpose of this study is to examine the direct and indirect effects of three motives
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Information search, behavioural economics, and relevance decisions in the online media industry: how strongly do the algorithms of intermediaries influence the relevance evaluation of information? Journal of Media Business Studies Pub Date : 2020-12-20 Hardy Gundlach, Ulrich Hofmann
ABSTRACT The study compares several information services offered by Internet intermediaries. The hypotheses deal with the influence of a gatekeeper’s relevance assessment service on a consumer’s decision-making. The empirical findings provide a taxonomy of decisive attribute levels and their part-worth utilities which affect consumers’ decisions. From this, media management recommendations can be derived
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Critical creativity: managing creativity as a strategic resource in media organisations Journal of Media Business Studies Pub Date : 2020-12-17 Nando Malmelin, Sari Virta
ABSTRACT This article addresses the critical role of creativity as a core resource in media work. Drawing on an empirical analysis, the study produces a new understanding about the significance of creativity in media organisations and their management. It identifies three critical aspects of creativity, i.e. co-operation willingness, experimental atmosphere and supportive practices, and discusses three
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The development of video streaming industry in Egypt: examining its market environment and business model Journal of Media Business Studies Pub Date : 2020-12-06 Rasha Allam, Sylvia Chan-Olmsted
ABSTRACT This study examines the development of video streaming industry in Egypt, a country characterised by a large segment of young consumers and active online media users in the Arab region. Interestingly, while the international and regional video streaming services have been able to achieve good audience shares, the Egyptian platform, Watch iT, is struggling to survive in the market. Based on
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Non-journalistic competitors of news media brands on Google and YouTube: From solid competition to a liquid media market Journal of Media Business Studies Pub Date : 2020-11-11 Isabelle Krebs, Philipp Bachmann, Gabriele Siegert, Rafael Schwab, Raphael Willi
ABSTRACT News media are important for society, because they provide information on relevant topics based on journalistic norms, such as truthfulness and impartiality. However, traditional news brands have found new competition in non-journalistic digital media. Google and YouTube have disrupted the business model of journalism by creating platforms on which everything and everyone competes for consumers’
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The adoption of emerging technology-driven media innovations. A comparative study of the introduction of virtual and augmented reality in the media and manufacturing industries Journal of Media Business Studies Pub Date : 2020-11-05 Christian Zabel, Verena Telkmann
ABSTRACT Media companies often fail to successfully adopt emergent technology-driven media innovations. In order to analyse the pitfalls of implementation and to identify media-organisation-specific weaknesses, eleven cases from the media and manufacturing industries in Germany that adopted XR (which encompasses virtual, mixed and augmented reality technology) were compared. Several organisational
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Optimisation approaches and challenges of personnel deployment for movie exhibitors Journal of Media Business Studies Pub Date : 2020-10-28 Jonas Brühl, Joachim Eigler
ABSTRACT Movie exhibitors are faced with a challenging environment due to a trend of declining numbers of moviegoers in Germany. In the short term, they must therefore focus on the maximisation of concession profits with efficient personnel deployment to compensate for the declining box office gross. This paper attempts to create a more efficient personnel deployment plan in comparison to the status
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Kickstart my market: exploring an alternative method of raising capital in a new media sector Journal of Media Business Studies Pub Date : 2020-08-06 Ted M Hayduk
ABSTRACT Competitive videogames (esports) are an exciting new media format, affording experiences that are dynamic, ephemeral, immersive, social, mobile, and escapist. Instantaneous digital distribution and global reach also make this media format especially lucrative for industry stakeholders. Despite increasing attention on esports and the importance of entrepreneurship to esports, research has only
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Dual portfolio management strategies of online subscription video on demand (SVOD) companies: a genre perspective Journal of Media Business Studies Pub Date : 2020-07-27 Shinwon Noh
ABSTRACT Effective portfolio management is vital for organisations to achieve competitive advantage. This study investigates how online subscription video on demand (SVOD) companies manage their genre portfolios. Using longitudinal data of all original content produced by the two largest U.S. SVOD platforms and all primetime shows provided by the U.S. Big Four broadcast networks over a seven-year period
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Content marketing strategy of branded YouTube channels Journal of Media Business Studies Pub Date : 2020-06-25 Rang Wang, Sylvia Chan-Olmsted
ABSTRACT As content marketing becomes a viable approach to build brands and connect with consumers, this study assessed top brands’ content marketing strategy on branded YouTube channels via content analysis. Using a consumer engagement conceptual framework, the study examined brands’ strategies addressing the interactivity, attention, emotion, and cognition aspects of engagement and explored the role
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How users approach novel media products: brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market Journal of Media Business Studies Pub Date : 2020-06-17 Vanessa Rahe, Christopher Buschow, Daniela Schlütz
ABSTRACT Today, subscription-based video-on-demand (S-VoD) streaming services such as Netflix and Amazon Prime Video are relevant players within the video content value chain by number of consumers and sales volume. These services represent a rich research context to examine users’ brand perception of novel media products. This study investigates Germany’s most popular S-VoD services Netflix and Amazon
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Going beyond the hype: conceptualising “media ecosystem” for media management research Journal of Media Business Studies Pub Date : 2020-06-12 Ivana Kostovska, Tim Raats, Karen Donders, Pieter Ballon
ABSTRACT Faced with competition from electronic communications, ICT and social media firms, and confronted with multi-sided platforms occupying numerous gatekeeping positions, media firms have to rely on others to create value. Competing means collaborating and supporting others to innovate and create joint value. Taking these changes into account, the use of “ecosystem”, in addition to allied concepts