-
经济学
- All
- Acta Oeconomica
- Adm. Sci. Q.
- African Journal of Economic and Management Studies
- Agricultural Economics
- Agricultural Finance Review
- Am. Law Econ. Rev.
- American Economic Journal: Applied Economics
- American Economic Journal: Economic Policy
- American Economic Journal: Macroeconomics
- American Economic Journal: Microeconomics
- American Economic Review
- American Journal of Economics and Sociology
- American Journal of Health Economics
- Ann. Reg. Sci.
- Annals of Actuarial Science
- Annals of Economics and Finance
- Annals of Public and Cooperative Economics
- Annual Review of Economics
- Annual Review of Financial Economics
- Appl. Econ. Perspect. Policy
- Appl. Health Econ. Health Policy
- Applied Economics
- Applied Economics Letters
- Asia-Pacific Financial Markets
- Asia-Pacific Journal of Accounting & Economics
- Asian Economic Journal
- Asian Economic Papers
- Asian Economic Policy Review
- Asian Journal of Technology Innovation
- Asian-Pacific Economic Literature
- Atlantic Economic Journal
- Australian Economic Papers
- Australian Economic Review
- Baltic Journal of Economics
- Basic Income Studies
- Bio-based and Applied Economics
- Borsa Istanb. Rev.
- Brookings Papers on Economic Activity
- Bulletin of Economic Research
- Bulletin of Indonesian Economic Studies
- Camb. J. Econ.
- Camb. J. Reg. Econ. Soc.
- Central Bank Review
- CESifo Econ. Stud.
- China & World Economy
- China Agricultural Economic Review
- China Econ. Rev.
- China Economic Journal
- Chinese Economy
- Climate Change Economics
- Cliometrica
- Cogent Economics & Finance
- Community Development Journal
- Comparative Economic Studies
- Compet. Change
- Comput. Econ.
- Contemporary Economic Policy
- Contemporary Economics
- Croatian Operational Research Review
- Defence and Peace Economics
- East Asian Economic Review
- Eastern Economic Journal
- Eastern European Economics
- Econ Journal Watch
- Econ. Anal. Policy
- Econ. Change Restruct.
- Econ. Dev. Q.
- Econ. Educ. Rev.
- Econ. Geogr.
- Econ. Gov.
- Econ. J.
- Econ. Labour Relat. Rev.
- Econ. Lett.
- Econ. Model.
- Econ. Philos.
- Econ. Policy
- Econ. Polit.
- Econ. Res.-Ekon. Istraž.
- Econ. Syst.
- Econ. Syst. Res.
- Econ. Theory
- Econometric Reviews
- Econometrica
- Econometrics
- Econometrics and Statistics
- Economic And Social Review
- Economic Computation and Economic Cybernetics Studies and Research
- Economic Development and Cultural Change
- Economic Inquiry
- Economic Journal of Emerging Markets
- Economic Notes
- Economic Record
- Economic Theory Bulletin
- Economica
- Economics - The Open-Access, Open-Assessment E-Journal
- Economics & Politics
- Economics and Business Review
- Economics and Philosophy
- Economics and Sociology
- Economics of Energy & Environmental Policy
- Economics of Innovation and New Technology
- Economics of Transition
- Economics of Transition and Institutional Change
- Economies
- Economy and Society
- Education Economics
- Ekonomia i Prawo. Economics and Law
- Emerg. Mark. Rev.
- Emerging Markets Finance and Trade
- Empirica
- Empirical Economics
- Energy Econ.
- Entrepreneurial Business and Economics Review
- Environ. Dev. Econ.
- Environ. Resour. Econ.
- Environmental Economics and Policy Studies
- Equilibrium. Quarterly Journal of Economics and Economic Policy
- Eur. Econ. Rev.
- Eur. J. Health Econ.
- Eur. J. Law Econ.
- Eur. J. Political Econ.
- Eur. Rev. Econ. Hist.
- Eurasian Bus. Rev.
- Eurasian Economic Review
- EuroChoices
- Europe-Asia Studies
- European Research on Management and Business Economics
- Evolutionary and Institutional Economics Review
- Exp. Econ.
- Explor. Econ. Hist.
- Federal Reserve Bank of St. Louis Review
- Feminist Economics
- Fiscal Studies
- Foreign Trade Review
- Forum for Social Economics
- Futures
- Games Econ. Behav.
- German Economic Review
- Global Economic Review
- Global Economy Journal
- Health Econ.
- Health Economics Review
- History of Political Economy
- IMF Economic Review
- Ind. Corp. Change
- Ind. Innovat.
- Indonesian Capital Market Review
- Inf. Econ. Policy
- Insurance: Mathematics and Economics
- Int. Environ. Agreements
- Int. J. Health Econ. Manag.
- Int. J. Ind. Organ.
- Int. Rev. Econ. Financ.
- Int. Rev. Law Econ.
- International Advances in Economic Research
- International Business Review
- International Development Planning Review
- International Economic Review
- International Economics
- International Finance
- International Journal of Economic Theory
- International Journal of Emerging Markets
- International Journal of Ethics and Systems
- International Journal of Finance and Economics
- International Journal of Forecasting
- International Journal of Political Economy
- International Journal of Social Economics
- International Journal of Transport Economics
- International Productivity Monitor
- International Review of Applied Economics
- Italian Economic Journal
- J. Account. Econ.
- J. Afr. Econ.
- J. Asian Econ.
- J. Bank. Financ.
- J. Behav. Exp. Econ.
- J. Commod. Mark.
- J. Comp. Econ.
- J. Compet. Law Econ.
- J. Contemp. Account. Econ.
- J. Cult. Econ.
- J. Demogr. Econ.
- J. Dev. Econ.
- J. Econ.
- J. Econ. Growth
- J. Econ. Inequal.
- J. Econ. Interact. Coord.
- J. Econ. Surv.
- J. Environ. Econ. Manag.
- J. Eur. Econ. Assoc.
- J. Evol. Econ.
- J. Fam. Econ. Iss.
- J. Financ.
- J. Financ. Econ.
- J. Financ. Quant. Anal.
- J. Health Econ.
- J. Int. Econ.
- J. Int. Financ. Mark. Inst. Money
- J. Monet. Econ.
- J. Policy Anal. Manag.
- J. Popul. Econ.
- J. Prod. Anal.
- J. Prod. Innovat. Manag.
- J. Public Econ.
- J. Real. Estate Finan. Econ.
- J. Reg. Sci.
- J. Regul. Econ
- J. Risk Uncertain.
- J. Urban Econ.
- Japanese Economic Review
- JCMS J. Common Mark. Stud.
- Journal of Agrarian Change
- Journal of Agricultural and Resource Economics
- Journal of Applied Econometrics
- Journal of Applied Economics
- Journal of Australian Political Economy
- Journal of Business & Economic Statistics
- Journal of Business Economics and Management
- Journal of Chinese Economic and Business Studies
- Journal of Chinese Economic and Foreign Trade Studies
- Journal of Competitiveness
- Journal of Consumer Affairs
- Journal of Cultural Economy
- Journal of Econometrics
- Journal of Economic Behavior & Organization
- Journal of Economic Dynamics and Control
- Journal of Economic Issues
- Journal of Economic Literature
- Journal of Economic Methodology
- Journal of Economic Perspectives
- Journal of Economic Policy Reform
- Journal of Economic Psychology
- Journal of Economic Studies
- Journal of Economic Theory
- Journal of Economics & Management Strategy
- Journal of Empirical Finance
- Journal of Entrepreneurship and Public Policy
- Journal of Financial Econometrics
- Journal of Financial Economic Policy
- Journal of Forest Economics
- Journal of Housing Economics
- Journal of Human Capital
- Journal of Human Resources
- Journal of Institutional Economics
- Journal of Interdisciplinary Economics
- Journal of International Money and Finance
- Journal of Korea Trade
- Journal of Labor Economics
- Journal of Macroeconomics
- Journal of Media Economics
- Journal of Money, Credit and Banking
- Journal of Pension Economics & Finance
- Journal of Policy Modeling
- Journal of Political Economy
- Journal of Post Keynesian Economics
- Journal of Public Economic Theory
- Journal of Quantitative Economics
- Journal of Real Estate Research
- Journal of Risk and Insurance
- Journal of the Asia Pacific Economy
- Journal of the Japanese and International Economies
- Journal of the Knowledge Economy
- Journal of Transport, Economics and Policy
- Journal of World Trade
- Jpn. Econ. Rev.
- Jpn. World Econ.
- Kyklos
- Labour Economics
- Land Economics
- Local Economy
- Macroeconomic Dynamics
- Macroeconomics and Finance in Emerging Market Economies
- Managerial and Decision Economics
- Margin: The Journal of Applied Economic Research
- Mathematical Social Sciences
- Metroeconomica
- National Institute Economic Review
- National Tax Journal
- NBER Macroeconomics Annual
- New Technol. Work Employ.
- New. Polit. Econ.
- Nursing Economics
- OPEC Energy Review
- Open Econ. Rev.
- Organizations and Markets in Emerging Economies
- Oxf. Rev. Econ. Policy
- Oxford Economic Papers
- Pacific Economic Review
- Port. Econ. J.
- Post-Communist Economies
- Post-Sov. Aff.
- Prague Economic Papers
- Progress in Community Health Partnerships: Research, Education, and Action
- PSL Quarterly Review
- Public Choice
- Public Finance Review
- Q. J. Econ.
- Quant. Mark. Econ.
- Quantitative Economics
- Real Estate Economics
- Reg. Stud.
- Regional Science and Urban Economics
- Research in Economics
- Research in Transportation Economics
- Resource and Energy Economics
- Rev. Econ. Des.
- Rev. Econ. Household
- Rev. Econ. Stud.
- Rev. Environ. Econ. Policy
- Rev. Financ. Stud.
- Rev. Ind. Organ.
- Rev. Int. Polit. Econ.
- Rev. World Econ.
- Review of Development Economics
- Review of Economic Analysis
- Review of Economic Dynamics
- Review of Economic Perspectives
- Review of Economic Studies
- Review of Economics and Statistics
- Review of Financial Studies
- Review of Income and Wealth
- Review of International Economics
- Review of Keynesian Economics
- Review of Network Economics
- Review of Political Economy
- Review of Radical Political Economics
- Review of Regional Studies
- Review of Social Economy
- Romanian Journal of Economic Forecasting
- Scandinavian Economic History Review
- Scandinavian Journal of Economics
- Scientific Annals of Economics and Business
- Scottish Journal of Political Economy
- SERIEs
- Small Bus. Econ.
- Soc. Choice Welfare
- Socio-Econ. Plan. Sci.
- Socio-Econ. Rev.
- South African Journal of Economic and Management Sciences
- South African Journal of Economics
- South Asian Journal of Macroeconomics and Public Finance
- South East European Journal of Economics and Business
- Southern Economic Journal
- Spatial Economic Analysis
- Statistika: Statistics and Economy Journal
- Struct. Change Econ. Dyn.
- Studia Universitatis „Vasile Goldis” Arad-Economics Series
- Studies in Business and Economics
- Studies in Nonlinear Dynamics & Econometrics
- Sustainability Accounting, Management and Policy Journal
- System Dynamics Review
- Technological and Economic Development of Economy
- The American Journal of Economics and Sociology
- The Australian Economic Review
- The B.E. Journal of Economic Analysis & Policy
- The B.E. Journal of Macroeconomics
- The B.E. Journal of Theoretical Economics
- The British Journal of Industrial Relations
- The Chinese Economy
- The Developing Economies
- The European Journal of Comparative Economics
- The European Journal of the History of Economic Thought
- The Independent Review
- The Journal of Development Studies
- The Journal of Economic History
- The Journal of Industrial Economics
- The Journal of International Trade & Economic Development
- The Journal of Law and Economics
- The Journal of Law, Economics, and Organization
- The Korean Economic Review
- The Manchester School
- The North American Journal of Economics and Finance
- The Quarterly Review of Economics and Finance
- The RAND Journal of Economics
- The Review of Economics and Statistics
- The Scandinavian Journal of Economics
- The Singapore Economic Review
- The World Bank Economic Review
- The World Economy
- Theoretical Economics
- Theory Decis.
- Transformations in Business & Economics
- Transp. Policy
- Work. Employ. Soc.
- World Bank Res. Obs.
- World Dev.
- World Economy
- World Trade Review
- Zagreb International Review of Economics and Business
-
金融/财会
- All
- Abacus
- Accounting & Finance
- Accounting and Business Research
- Accounting and Finance
- Accounting Education
- Accounting Forum
- Accounting History
- Accounting Horizons
- Accounting in Europe
- Accounting Perspectives
- Accounting Research Journal
- Accounting, Auditing & Accountability Journal
- Accounting, Organizations and Society
- Advances in Accounting
- Annals of Economics and Finance
- Annals of Finance
- Annual Review of Financial Economics
- Asia Pacific Journal of Marketing and Logistics
- Asia-Pacific Journal of Accounting & Economics
- Asia-Pacific Journal of Financial Studies
- Asian Review of Accounting
- Auditing: A Journal of Practice & Theory
- Australasian Accounting, Business and Finance Journal
- Australian Accounting Review
- Borsa Istanb. Rev.
- China Finance Review International
- China Journal of Accounting Research
- Contemporary Accounting Research
- Corp. Gov. Int. Rev.
- Critical Perspectives on Accounting
- Education Finance and Policy
- Emerg. Mark. Rev.
- Emerging Markets Finance and Trade
- European Accounting Review
- European Actuarial Journal
- European Financial Management
- Federal Reserve Bank of St. Louis Review
- Finance Research Letters
- Financial Accountability & Management
- Financial Analysts Journal
- Financial Innovation
- Financial Management
- Financial Markets and Portfolio Management
- Financial Review
- Finanzarchiv
- Global Finance Journal
- IMF Economic Review
- Int. J. Account. Inf. Syst.
- Int. J. Health Econ. Manag.
- Int. Rev. Econ. Financ.
- Int. Tax Public Financ.
- International Finance
- International Journal of Auditing
- International Journal of Central Banking
- International Journal of Finance and Economics
- International Journal of Financial Studies
- International Journal of Managerial Finance
- International Journal of Theoretical and Applied Finance
- International Review of Finance
- International Review of Financial Analysis
- Investment Analysts Journal
- ISRA International Journal of Islamic Finance
- J. Account. Econ.
- J. Bank. Financ.
- J. Commod. Mark.
- J. Contemp. Account. Econ.
- J. Financ.
- J. Financ. Econ.
- J. Financ. Quant. Anal.
- J. Financ. Stab.
- J. Int. Financ. Mark. Inst. Money
- J. Monet. Econ.
- J. Real. Estate Finan. Econ.
- J. Risk Uncertain.
- Journal of Accounting and Public Policy
- Journal of Accounting Education
- Journal of Accounting in Emerging Economies
- Journal of Accounting Literature
- Journal of Accounting Research
- Journal of Accounting, Auditing & Finance
- Journal of Applied Accounting Research
- Journal of Applied Corporate Finance
- Journal of Asset Management
- Journal of Banking Regulation
- Journal of Behavioral and Experimental Finance
- Journal of Behavioral Finance
- Journal of Business Finance & Accounting
- Journal of Central Banking Theory and Practice
- Journal of Computational Finance
- Journal of Corporate Finance
- Journal of Credit Risk
- Journal of Economics and Business
- Journal of Emerging Market Finance
- Journal of Empirical Finance
- Journal of European Real Estate Research
- Journal of Financial Econometrics
- Journal of Financial Intermediation
- Journal of Financial Management of Property and Construction
- Journal of Financial Markets
- Journal of Financial Regulation and Compliance
- Journal of Financial Reporting and Accounting
- Journal of Financial Research
- Journal of Financial Services Research
- Journal of Futures Markets
- Journal of International Accounting, Auditing and Taxation
- Journal of International Financial Management & Accounting
- Journal of Islamic Accounting and Business Research
- Journal of Money, Credit and Banking
- Journal of Multinational Financial Management
- Journal of Operational Risk
- Journal of Real Estate Research
- Journal of Revenue and Pricing Management
- Journal of Risk
- Journal of Risk and Financial Management
- Journal of Risk Model Validation
- Journal of Sustainable Finance & Investment
- Manag. Account. Res.
- Managerial Auditing Journal
- Managerial Finance
- Meditari Accountancy Research
- National Tax Journal
- North American Actuarial Journal
- Pacific Accounting Review
- Pacific-Basin Finance Journal
- Qualitative Research in Financial Markets
- Quantitative Finance
- Quantitative Finance and Economics
- Quarterly Journal of Finance
- Real Estate Economics
- Research in International Business and Finance
- Rev. Deriv. Res.
- Rev. Financ.
- Rev. Financ. Stud.
- Review of Accounting and Finance
- Review of Accounting Studies
- Review of Asset Pricing Studies
- Review of Behavioral Finance
- Review of Corporate Finance Studies
- Review of Development Finance
- Review of Financial Economics
- Review of Financial Studies
- Review of Pacific Basin Financial Markets and Policies
- Review of Quantitative Finance and Accounting
- Risks
- South African Journal of Accounting Research
- Spanish Journal of Finance and Accounting / Revista Española de Financiación y Contabilidad
- Studies in Economics and Finance
- Sustainability Accounting, Management and Policy Journal
- The Accounting Review
- The British Accounting Review
- The European Journal of Finance
- The Geneva Papers on Risk and Insurance-Issues and Practice
- The Journal of Derivatives
- The Journal of Industrial Economics
- The Journal of Portfolio Management
- The North American Journal of Economics and Finance
- The World Bank Economic Review
- The World Economy
- Venture Capital
- World Economy
-
商业
- All
- Accounting and Business Research
- Accounting History Review
- African Journal of Business Ethics
- American Business Law Journal
- Asia Pacific Business Review
- Asia Pacific Journal of Innovation and Entrepreneurship
- Asia-Pacific Journal of Business Administration
- Asian Case Research Journal
- Asian Journal of Technology Innovation
- Australasian Marketing Journal (AMJ)
- Bus. Strategy Environ.
- Business & Society
- Business and Politics
- Business and Society Review
- Business Ethics Quarterly
- Business Ethics: A European Review
- Business History
- Business History Review
- Business Horizons
- Business Strategy & Development
- Business Systems Research Journa
- Calif. Manag. Rev.
- Cogent Business & Management
- Compet. Change
- Competitiveness Review
- Construction Management and Economics
- Consumption Markets & Culture
- Corp. Soc. Responsib. Environ. Manag.
- Corporate Reputation Review
- Critical perspectives on international business
- Economic and Industrial Democracy
- Electron. Markets
- Electronic Commerce Research and Applications
- Emerging Markets Finance and Trade
- Enterprise & Society
- Entrepreneurship & Regional Development
- Entrepreneurship and Sustainability Issues
- Entrepreneurship Research Journal
- Entrepreneurship Theory and Practice
- Eur. Bus. Org. Law Rev.
- Eurasian Bus. Rev.
- EuroMed Journal of Business
- European Business Review
- European Journal of Industrial Relations
- European Journal of Management and Business Economics
- European Journal of Marketing
- European Research on Management and Business Economics
- Family Business Review
- Foreign Trade Review
- Frontiers of Business Research in China
- Future Business Journal
- Gadjah Mada International Journal of Business
- Global Business Review
- Ind. Corp. Change
- Ind. Innovat.
- Ind. Mark. Manag.
- Inf. Syst. E-Bus. Manage.
- Int. Entrep. Manag. J.
- Int. Small Bus. J. Res. Entrep.
- International Insolvency Review
- International Journal of Advertising
- International Journal of Bank Marketing
- International Journal of Business Communication
- International Journal of Consumer Studies
- International Journal of Emerging Markets
- International Journal of Engineering Business Management
- International Journal of Entrepreneurial Behavior & Research
- International Journal of Gender and Entrepreneurship
- International Journal of Islamic And Middle Eastern Finance And Management
- International Journal of Managing Projects in Business
- International Journal of Market Research
- International Journal of Nonprofit and Voluntary Sector Marketing
- International Journal of Research in Marketing
- International Journal of the Economics of Business
- International Journal of Wine Business Research
- International Marketing Review
- International Review on Public and Nonprofit Marketing
- J. Bus. Psychol.
- J. Fam. Bus. Strategy
- J. Innov. Knowl.
- J. Manag.
- J. Mark. High. Educ.
- J. Prod. Anal.
- J. Technol. Transfer.
- Journal of Advertising
- Journal of Advertising Research
- Journal of African Business
- Journal of Air Transport Management
- Journal of Asia Business Studies
- Journal of Asia-Pacific Business
- Journal of Asian Finance, Economics and Business
- Journal of Business & Economic Statistics
- Journal of Business & Industrial Marketing
- Journal of Business and Technical Communication
- Journal of Business Economics and Management
- Journal of Business Ethics
- Journal of Business Research
- Journal of Business Venturing Insights
- Journal of Business-to-Business Marketing
- Journal of Competitiveness
- Journal of Consumer Affairs
- Journal of Consumer Behaviour
- Journal of Consumer Marketing
- Journal of Consumer Policy
- Journal of Consumer Psychology
- Journal of Consumer Research
- Journal of Developmental Entrepreneurship
- Journal of East-West Business
- Journal of Electronic Commerce Research
- Journal of Entrepreneurship in Emerging Economies
- Journal of Entrepreneurship, Management and Innovation
- Journal of Fashion Marketing and Management
- Journal of Financial Services Marketing
- Journal of Food Products Marketing
- Journal of Global Entrepreneurship Research
- Journal of Global Fashion Marketing
- Journal of Global Marketing
- Journal of Global Scholars of Marketing Science
- Journal of Historical Research in Marketing
- Journal of Indian Business Research
- Journal of Intellectual Capital
- Journal of Intelligence Studies in Business
- Journal of Interactive Marketing
- Journal of International Consumer Marketing
- Journal of International Education in Business
- Journal of International Entrepreneurship
- Journal of International Law and Business
- Journal of International Marketing
- Journal of Internet Commerce
- Journal of Islamic Marketing
- Journal of Labor Research
- Journal of Macromarketing
- Journal of Marketing
- Journal of Marketing Analytics
- Journal of Marketing Channels
- Journal of Marketing Communications
- Journal of Marketing Education
- Journal of Marketing Management
- Journal of Marketing Research
- Journal of Marketing Theory and Practice
- Journal of Media Business Studies
- Journal of Nonprofit & Public Sector Marketing
- Journal of Personal Selling & Sales Management
- Journal of Public Policy & Marketing
- Journal of Real Estate Literature
- Journal of Research for Consumers
- Journal of Research in Interactive Marketing
- Journal of Research in Marketing and Entrepreneurship
- Journal of Retailing
- Journal of Retailing and Consumer Services
- Journal of Services Marketing
- Journal of Small Business and Enterprise Development
- Journal of Social Entrepreneurship
- Journal of Social Marketing
- Journal of Strategic Marketing
- Journal of Theoretical and Applied Electronic Commerce Research
- Journal of World Business
- Latin American Business Review
- Long Range Plan.
- Management & Marketing: Challenges for the Knowledge Society
- Maritime Business Review
- Marketing Intelligence & Planning
- Marketing Letters
- Marketing Science
- Marketing Theory
- Measuring Business Excellence
- Multinational Business Review
- Pacific Rim Property Research Journal
- Psychology & Marketing
- Public Relations Review
- Quant. Mark. Econ.
- Res. Transp. Bus. Manag.
- Research in International Business and Finance
- Review of International Business and Strategy
- Schmalenbach Business Review
- Serv. Bus.
- Serv. Ind. J.
- Service Science
- Services Marketing Quarterly
- Small Bus. Econ.
- Small Enterprise Research
- Social Enterprise Journal
- Social Marketing Quarterly
- South Asian Journal of Business Studies
- Sport Marketing Quarterly
- Strateg. Entrep. J.
- Strateg. Organ.
- Technological Forecasting and Social Change
- The International Journal of Entrepreneurship and Innovation
- The International Review of Retail, Distribution and Consumer Research
- The Journal of Consumer Affairs
- The Journal of Entrepreneurship
- The Journal of World Energy Law & Business
- Thunderbird International Business Review
- Transformations in Business & Economics
- Transnational Corporations Review
- Transportation Journal
- Vikalpa
- Young Consumers
-
管理
- All
- Academy of Management Journal
- Academy of Management Learning & Education
- Academy of Management Perspectives
- Academy of Management Review
- Acta Structilia
- Action Res.
- Administration & Society
- Administrative Sciences
- Advances in Operations Research
- Africa Journal of Management
- Asia Pacific Journal of Human Resources
- Asia Pacific Management Review
- Asian Business & Management
- Asian Journal of Management Cases
- Aust. J. Manag.
- Australian Journal of Public Administration
- Baltic Journal of Management
- Br. J. Manag.
- Brazilian Journal of Operations & Production Management
- Bus. Strategy Environ.
- Business Process Management Journal
- Calif. Manag. Rev.
- Career Development International
- Chinese Management Studies
- Climate Policy
- Construction Economics and Building
- Contemporary Economic Policy
- Corp. Gov. Int. Rev.
- Corp. Soc. Responsib. Environ. Manag.
- Creat. Innovat. Manag.
- Criminal Justice Studies
- Cross Cultural & Strategic Management
- Culture and Organization
- Decis. Sci.
- DECISION
- Decision Analysis
- Disaster Prevention And Management
- Disasters
- Employee Relations
- Engineering, Construction and Architectural Management
- Entrepreneurship Theory and Practice
- Environment and Planning C: Politics and Space
- Eur. J. Work Organ. Psychol.
- Eur. Manag. J.
- Eurasian Bus. Rev.
- EURO Journal on Decision Processes
- EURO Journal on Transportation and Logistics
- European Journal of Innovation Management
- European Journal of International Management
- European Journal of Training and Development
- European Management Review
- European Research on Management and Business Economics
- Facilities
- Foundations of Management
- Gend. Work Organ.
- Gender in Management
- German Journal of Human Resource Management
- Glob. Strategy J.
- Group Decis. Negot.
- Group Organ. Manag.
- Hum. Relat.
- Hum. Resour. Dev. Q.
- Hum. Resour. Dev. Rev.
- Hum. Resour. Manag.
- Hum. Resour. Manag. J.
- Hum. Resour. Manag. Rev.
- Human Resource Development International
- Human Service Organizations: Management, Leadership & Governance
- IIM Kozhikode Society & Management Review
- IIMB Management Review
- Ind. Corp. Change
- Ind. Innovat.
- Ind. Mark. Manag.
- Industrial and Commercial Training
- Industrial Relations
- Inf. Organ.
- Inf. Syst. E-Bus. Manage.
- Innovation
- Innovation & Management Review
- Int. Entrep. Manag. J.
- Int. J. Account. Inf. Syst.
- Int. J. Health Econ. Manag.
- Int. J. Hum. Resour. Manag.
- Int. J. Ind. Organ.
- Int. J. Logist. Res. Appl.
- Int. J. Manag. Educ.
- Int. J. Manag. Rev.
- Int. J. Proj. Manag.
- Int. Small Bus. J. Res. Entrep.
- Int. Trans. Oper. Res.
- International Journal of Climate Change Strategies and Management
- International Journal of Cross Cultural Management
- International Journal of Disclosure and Governance
- International Journal of Educational Management
- International Journal of Emerging Markets
- International Journal of Entrepreneurial Behavior & Research
- International Journal of Forecasting
- International Journal of Hospitality Management
- International Journal of Information Systems and Project Management
- International Journal of Innovation Management
- International Journal of Islamic And Middle Eastern Finance And Management
- International Journal of Logistics Management
- International Journal of Managing Projects in Business
- International Journal of Manpower
- International Journal of Mathematical, Engineering and Management Sciences
- International Journal of Operations & Production Management
- International Journal of Organizational Analysis
- International Journal of Organizational Leadership
- International Journal of Physical Distribution & Logistics Management
- International Journal of Productivity and Performance Management
- International Journal of Quality and Service Sciences
- International Journal of Retail & Distribution Management
- International Journal of Selection and Assessment
- International Journal of Shipping And Transport Logistics
- International Journal of Strategic Property Management
- International Journal of Technology Management
- International Journal of Training and Development
- International Public Management Journal
- International Review of Administrative Sciences
- International Studies of Management & Organization
- Iranian Journal of Management Studies
- J. Appl. Behav. Sci.
- J. Bus. Logist.
- J. Destin. Mark. Manag.
- J. Fam. Bus. Strategy
- J. Innov. Knowl.
- J. Int. Manag.
- J. Leadersh. Organ. Stud.
- J. Manag.
- J. Manag. Stud.
- J. Occup. Organ. Psychol.
- J. Ope. Manag.
- J. Oper. Res. Soc.
- J. Organ. Behav.
- J. Policy Anal. Manag.
- J. Purch. Supply Manag.
- J. Responsible Innov.
- J. Small Bus. Manag.
- J. Technol. Transfer.
- Journal of Accounting and Public Policy
- Journal of Advances in Management Research
- Journal of Brand Management
- Journal of Business Economics and Management
- Journal of Change Management
- Journal of Co-operative Organization and Management
- Journal of Comparative Policy Analysis: Research and Practice
- Journal of Competitiveness
- Journal of Contingencies and Crisis Management
- Journal of Corporate Real Estate
- Journal of East European Management Studies
- Journal of Economics & Management Strategy
- Journal of Enterprise Information Management
- Journal of European Social Policy
- Journal of Facilities Management
- Journal of Family Business Management
- Journal of Fashion Marketing and Management
- Journal of General Management
- Journal of Homeland Security and Emergency Management
- Journal of Human Resources
- Journal of Industrial Relations
- Journal of Intellectual Capital
- Journal of International Business Studies
- Journal of Knowledge Management
- Journal of Leadership Studies
- Journal of Management & Organization
- Journal of Management Development
- Journal of Management History
- Journal of Management Inquiry
- Journal of Managerial Psychology
- Journal of Marketing Management
- Journal of Modelling in Management
- Journal of Multi-Criteria Decision Analysis
- Journal of Organizational and End User Computing
- Journal of Organizational Behavior Management
- Journal of Organizational Change Management
- Journal of Organizational Ethnography
- Journal of Product and Brand Management
- Journal of Professions and Organization
- Journal of Public Policy & Marketing
- Journal of Public Transportation
- Journal of Service Management
- Journal of Service Theory and Practice
- Journal of Social Policy
- Journal of Strategy and Management
- Journal of Transport and Supply Chain Management
- Journal of Trust Research
- Knowledge Management Research & Practice
- Leadersh. Q.
- Leadership
- Leadership & Organization Development Journal
- Local Government Studies
- Logforum
- Long Range Plan.
- Manag. Account. Res.
- Manag. Learn.
- Manag. Org. Rev.
- Manage. Int. Rev.
- Management
- Management & Organizational History
- Management Communication Quarterly
- Management Decision
- Management Research Review
- Management Science
- Management: Journal of Contemporary Management Issues
- Managerial and Decision Economics
- Managerial Auditing Journal
- Managing Sport and Leisure
- Manufacturing and Service Operations Management
- MIS Quarterly
- MIS Quarterly Executive
- MIT Sloan Management Review
- Nankai Business Review International
- Naval Research Logistics
- Negotiation and Conflict Management Research
- Negotiation Journal
- New Technol. Work Employ.
- Nonprofit Management and Leadership
- Omega
- Oper. Manag. Res.
- Operations Research
- Operations Research Letters
- Operations Research Perspectives
- Organ. Behav. Hum. Decis. Process.
- Organ. Environ.
- Organ. Psychol. Rev.
- Organ. Res. Methods
- Organ. Stud.
- Organisational Project Management
- Organizacija
- Organization
- Organization Science
- Organization, Technology & Management in Construction
- Organizational Dynamics
- Pers. Psychol.
- Personnel Review
- Philosophy of Management
- Policy Sciences
- Policy Studies
- Proj. Manag. J.
- Property Management
- Public Administration and Development
- Public Administration Review
- Public Manag. Rev.
- Public Money & Management
- Public Performance & Management Review
- Public Personnel Management
- Public Policy and Administration
- R D Manag.
- RAUSP Management Journal
- Res. Policy
- Res. Transp. Bus. Manag.
- Research in Organizational Behavior
- Rev. Ind. Organ.
- Rev. Int. Organ.
- Rev. Manag. Sci.
- Review of Public Personnel Administration
- Risus-Journal on Innovation and Sustainability
- SA Journal of Human Resource Management
- Scandinavian Journal of Management
- Science and Public Policy
- Science, Technology and Society
- Serbian Journal of Management
- Serv. Bus.
- Serv. Ind. J.
- Small Group Research
- Social Policy & Administration
- Social Responsibility Journal
- Socio-Econ. Plan. Sci.
- South African Journal of Business Management
- South African Journal of Economic and Management Sciences
- South East Asian Journal of Management
- Strateg. Entrep. J.
- Strateg. Manag. J.
- Strateg. Organ.
- Strategic Management
- Supply Chain Management
- Sustainability Accounting, Management and Policy Journal
- Syst. Pract. Act. Res.
- Systems Research and Behavioral Science
- Technology Analysis & Strategic Management
- Technology Innovation Management Review
- The American Review of Public Administration
- The British Journal of Industrial Relations
- The Journal of Law, Economics, and Organization
- Total Qual. Manag. Bus.
- Tour. Manag. Perspect.
- Transportation Journal
- Transylvanian Review of Administrative Sciences
- Triple Helix
- Work Aging Retire.
-
旅游餐饮
- All
- Advances in Hospitality and Tourism Research
- Anatolia
- Annals of Leisure Research
- Cornell Hosp. Q.
- European Journal of Tourism Research
- Information Technology & Tourism
- International Journal of Contemporary Hospitality Management
- International Journal of Event and Festival Management
- International Journal of Hospitality & Tourism Administration
- International Journal of Hospitality Management
- International Journal of Tourism Cities
- J. Destin. Mark. Manag.
- J. Hosp. Market. Manag.
- J. Hosp. Tour. Manag.
- Journal of China Tourism Research
- Journal of Convention & Event Tourism
- Journal of Heritage Tourism
- Journal of Hospitality & Tourism Education
- Journal of Hospitality, Leisure, Sport & Tourism Education
- Journal of Outdoor Recreation and Tourism
- Journal of Place Management and Development
- Journal of Policy Research in Tourism, Leisure and Events
- Journal of Quality Assurance in Hospitality & Tourism
- Journal of Teaching in Travel & Tourism
- Journal of Tourism and Cultural Change
- Journal of Tourism Futures
- Journal of Tourism History
- Journal of Vacation Marketing
- Leisure Sciences
- Leisure Studies
- Place Branding and Public Diplomacy
- Tour. Manag.
- Tour. Manag. Perspect.
- Tourism and Hospitality Management
- Tourism and Hospitality Research
- Tourism Geographies
- Tourism Planning & Development
- Tourism Recreation Research
- Tourism Review
- Travel Behaviour and Society
- Visitor Studies
- World Leisure Journal
- Worldwide Hospitality and Tourism Themes
-
公共管理
- All
- Administration
- Administration & Society
- Asia Pacific Journal of Public Administration
- Australian Journal of Public Administration
- Climate Policy
- Contemporary Economic Policy
- Disaster Prevention And Management
- Disasters
- Environment and Planning C: Politics and Space
- European Journal of Social Security
- Human Service Organizations: Management, Leadership & Governance
- International Journal of Public Administration
- International Journal of Public Sector Management
- International Public Management Journal
- International Review of Administrative Sciences
- International Social Security Review
- J. Policy Anal. Manag.
- Journal of Accounting and Public Policy
- Journal of Comparative Policy Analysis: Research and Practice
- Journal of European Social Policy
- Journal of Homeland Security and Emergency Management
- Journal of Public Administration Research and Theory
- Journal of Public Affairs
- Journal of Public Policy & Marketing
- Journal of Public Procurement
- Journal of Social Policy
- Local Government Studies
- NISPAcee Journal of Public Administration and Policy
- Nonprofit Management and Leadership
- Nonprofit Policy Forum
- Policy and Society
- Policy Sciences
- Policy Studies
- Public Administration
- Public Administration and Development
- Public Administration Review
- Public Integrity
- Public Manag. Rev.
- Public Money & Management
- Public Performance & Management Review
- Public Personnel Management
- Public Policy and Administration
- Public Works Management & Policy
- Regul. Gov.
- Review of Policy Research
- Review of Public Personnel Administration
- Risk, Hazards & Crisis in Public Policy
- Science and Public Policy
- Social Policy & Administration
- Teaching Public Administration
- The American Review of Public Administration
- Transylvanian Review of Administrative Sciences
- 更多
-
Superimposed Text Size and Contrast Effects in DTC TV Advertising Journal of Advertising Research (IF 2.169) Pub Date : 2020-09-28 Ryan S. Paquin, Amie C. O'Donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton Williams
ABSTRACT Direct-to-consumer prescription-drug television advertisements often contain superimposed text (supers) to convey information about the advertised product. This randomized experiment examined three size levels of supers and two levels of background contrast in direct-to-consumer advertisements. Participants (N = 1,272) watched different versions of a television advertisement for a fictitious
-
Consumers' Response to Format Characteristics in Native Advertising Journal of Advertising Research (IF 2.169) Pub Date : 2020-09-28 Yoori Hwang, Se-Hoon Jeong
ABSTRACT The key characteristic of native advertising is that it simulates the format of the editorial content. The current study examines how format similarity—the extent to which the format of an advertisement is similar to the format of the editorial content—affects consumers9 responses to the advertisement and whether the effects differ by format novelty, the extent to which the format of the editorial
-
60 Robust Years Of Advertising Research, and Counting Journal of Advertising Research (IF 2.169) Pub Date : 2020-09-01 John B. Ford
![Figure][1] The Journal of Advertising Research ( JAR ) has been a cutting-edge venue for advertising research for more than 60 years (nearly 250 issues, if you're counting). The range of topics has never been richer and, with bourgeoning platforms steeped in evolving algorithms and
-
Analyzing Price Premiums in International Sponsorship Exchange Journal of Advertising Research (IF 2.169) Pub Date : 2020-09-01 Jonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, B. David Tyler
ABSTRACT With increases in sponsorship expenditures outpacing traditional advertising, return on investment warrants greater scrutiny. Research overwhelmingly focuses on returns, however, while neglecting the associated investment. This study contributes to the literature on sponsorship costs by analyzing multiple years of prices paid for sponsorships of Formula One racing teams. Contrary to past research
-
Is Native Advertising Effective for Corporate Social Responsibility Messaging? Journal of Advertising Research (IF 2.169) Pub Date : 2020-09-01 Linwan Wu, Holly Overton
ABSTRACT This study investigates how advertising recognition influences consumer responses to a native advertisement about proactive or reactive corporate social responsibility (CSR). The results indicate that participants expressed more favorable attitudes and greater word-of-mouth intention toward a native advertisement of proactive CSR than one of reactive CSR only when they did not recognize the
-
Why Cheap, Low-Quality Giveaways Are Bad for Brands Journal of Advertising Research (IF 2.169) Pub Date : 2020-07-23 Samuel Stäbler
ABSTRACT Companies employ giveaways primarily to create awareness and strengthen their brands. Little academic research has examined the effectiveness of giveaways, however. This article reports the results of two studies on giveaways9 effectiveness. The first, a laboratory experiment with 678 respondents, found that giveaways of low quality may have a negative impact on consumers9 attitude toward
-
The Impact of Source Effects on the Evaluation of Music for Advertising Journal of Advertising Research (IF 2.169) Pub Date : 2020-07-23 Manuel Anglada-Tort, Steve Keller, Jochen Steffens, Daniel Müllensiefen
ABSTRACT When choosing music for advertisements, professionals are influenced by a large number of factors that could impair their judgment. This research examined source effects in the evaluation of advertising music by professionals and nonprofessionals. Results showed that advertising professionals gave significantly more favorable evaluations—higher in quality, authenticity, and expected cost—when
-
Updating the Foote, Cone & Belding Grid Journal of Advertising Research (IF 2.169) Pub Date : 2020-06-29 Hyuk Jun Cheong, Yunjae Cheong
ABSTRACT This article proposes an update of the Foote, Cone & Belding (FCB) grid, which has been one of the most popular product-classification schemes in advertising and consumer research since its conception in 1980. Professionals utilize the grid as a strategic guideline for determining messages of their advertising campaigns, and researchers employ it as a theoretical background in their research
-
Can Advertisers Overcome Consumer Qualms With Virtual Reality? Journal of Advertising Research (IF 2.169) Pub Date : 2020-06-29 Nathalie Spielmann, Ulrich R. Orth
ABSTRACT Perceived lack of authenticity and inferences of manipulative intent by an advertiser can impede an advertisement9s intended effect. This research posits that 360-degree virtual tours offer realistic content, thereby helping consumers to overcome such reservations. Using an operational-transparency framework, three studies show that 360-degree panoramic tours increase telepresence, improve
-
Effectiveness and Efficiency of TV's Brand-Building Power: A Historical Review Journal of Advertising Research (IF 2.169) Pub Date : 2020-06-01 Frank Findley, Kelly Johnson, Douglas Crang, David W. Stewart
ABSTRACT This article examines the effectiveness of television advertising and changes in television-audience response in the United States since the 1980s. It concludes that television remains one of the most effective platforms for advertising, despite the rise of digital media and new technological developments. On a single, quality exposure basis, television advertising continues to be highly effective
-
What Do We Know About Gender and Diversity? Journal of Advertising Research (IF 2.169) Pub Date : 2020-06-01 John B. Ford
![Figure][1] Gender and Advertising is a subject that has been a part of my life for most of my academic career. The issue of how women are being portrayed in ads has been top of mind since the 1970s, when disparities in societal roles and depictions in advertising were examined. At the time
-
LGBTQ Imagery in Advertising Journal of Advertising Research (IF 2.169) Pub Date : 2020-04-24 Gavin Northey, Rebecca Dolan, Jane Etheridge, Felix Septianto, Patrick van Esch
ABSTRACT Gender is many things to many people. It is at once uniting and divisive. Gender in advertising presents a range of opportunities for marketers but is linked inextricably to concepts of masculinity–femininity and sexuality and has the potential to create strong positive or negative responses from different audiences. Using an experimental methodology, this study examines how depictions of
-
Feminism and Advertising: Responses To Sexual Ads Featuring Women Journal of Advertising Research (IF 2.169) Pub Date : 2020-04-24 Hojoon Choi, Kyunga Yoo, Tom Reichert, Temple Northup
ABSTRACT Recent studies indicate that U.S. consumers' feminist attitudes can influence positively their evaluations of sexual images of women in advertisements. This study tested the generalizability of that finding in Korea—a country with a much different cultural background. Employing the Feminist Perspectives Scale, which provides a more complex view of feminist attitudes, the results reaffirm the
-
Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising Journal of Advertising Research (IF 2.169) Pub Date : 2020-04-24 Karina T. Liljedal, Hanna Berg, Micael Dahlen
ABSTRACT Stereotyped occupational gender-role portrayals still are used frequently in advertising. Despite this, no previous research has examined their effects. Tentative findings from the advertising industry and some recent research suggest that other types of nonstereotyped gender-role portrayals in advertising can have a number of positive effects. This article corroborates these findings in three
-
Multimodal Perceptual Processing of Cues In Food Ads: Do You Smell What You See? Journal of Advertising Research (IF 2.169) Pub Date : 2020-03-23 Yamen Koubaa, Amira Eleuch
ABSTRACT In food advertisements, consumers often get inputs from only a few senses and rely on crossmodal interactions to represent those advertisement features from which they are not getting sensory stimulation. In doing so, they create multimodal mental imageries of the missing sensory cues. This article studies the perceptual process of multimodal visually induced olfactory imagery in food advertising
-
A New Benchmark for Mechanical Avoidance of Radio Advertising Journal of Advertising Research (IF 2.169) Pub Date : 2020-03-23 Aaron Michelon, Steven Bellman, Margaret Faulkner, Justin Cohen, Johan Bruwer
ABSTRACT Radio remains popular, delivering an audience reach of over 90 percent, but radio ratings may overestimate real advertising exposure. Little is known about audience and media factors affecting radio-advertising avoidance. Many advertisers have believed as much as one-third of the audience switch stations during radio-advertising breaks. In the current study, the authors combined Canadian portable
-
What Do We Know About Creativity? Journal of Advertising Research (IF 2.169) Pub Date : 2020-03-01 John B. Ford
![Figure][1] The quantification of creativity in advertising is an ongoing challenge that seems to remain just beyond the grasp of proper marketing research. The good news is that both academics and practitioners are closing the gap between execution and evaluation, and four papers in a
-
How a CEO's Personality, Performance, and Leadership Predict Advertising Credibility Journal of Advertising Research (IF 2.169) Pub Date : 2020-02-26 Daniela Andreini, Marc Fetscherin, Lia Zarantonello
ABSTRACT This article conceptualizes chief executive officer (CEO) brand image as a multidimensional construct consisting of three main dimensions—personality, performance, and leadership—and develops a reliable and valid 9-item scale to capture these dimensions. The article adopts a grounded-theory approach to derive the dimensionality of the concept, then a rigorous scale-development procedure based
-
Click-Through Behavior across Devices In Paid Search Advertising Journal of Advertising Research (IF 2.169) Pub Date : 2020-02-26 Chongyu Lu, Rex Yuxing Du
ABSTRACT This study investigated differences in consumer click-through behavior with paid search advertisement across devices—smartphone versus desktop versus tablet. The authors examined how different device users behave in terms of their tendency to click on the top paid search advertisement and their sensitivity to advertisement position change, and whether tablet users are more similar to smartphone
-
Does Athletes' Performance Influence A Sponsor's Stock-Market Value? Journal of Advertising Research (IF 2.169) Pub Date : 2020-01-29 Keiya Mori, Tatsuaki Morino, Fumiko Takeda
ABSTRACT This study examines how sponsored athletes9 performance affects a sponsor9s stock price in 170 sport events between 1991 and 2017, using Japanese data. The results show that regardless of the sporting results, stock prices reacted positively to the participation of athletes selected as country representatives in international tournaments. The positive market responses intensified when the
-
Consumer Reactions to Animal And Human Models in Print Ads Journal of Advertising Research (IF 2.169) Pub Date : 2020-01-29 Rohit H. Trivedi, Thorsten Teichert
ABSTRACT Animals have been used in advertisements for decades, yet little is known about the effects on consumer reactions along the entire purchase-decision process. This study disentangles the effects of using animal stimuli in isolation or jointly with a human model in print advertisements. Empirical evidence was derived from 126,220 consumer evaluations of 302 actual print advertisements across
-
Why Do People Choose To Multitask with Media? Journal of Advertising Research (IF 2.169) Pub Date : 2020-01-08 Helen R. Robinson, Stavros P. Kalafatis
ABSTRACT This article examines selected drivers of multiple media use, to investigate why individuals choose to multitask with media. A survey of 315 digital natives in the U.K. revealed that multiple media use was predicted by the dimensions of polychronicity, the extent to which people prefer to work on multiple activities at the same time. The discovery of heterogeneity in the impact of the dimensions
-
Advertising on Mobile Apps Versus the Mobile Web Journal of Advertising Research (IF 2.169) Pub Date : 2020-01-08 Sungjun (Steven) Park, Byungho Park
ABSTRACT Do consumers process mobile advertising on mobile websites and branded apps in the same way? To answer this question, this article examines both the antecedents and consequences of mobile websites and branded apps. The authors administered a survey to 573 participants in South Korea and examined consumers9 advertising recognition and willingness to buy new products. They used real brands and
-
How Cause Marketing Campaign Factors Affect Attitudes and Purchase Intention Journal of Advertising Research (IF 2.169) Pub Date : 2020-01-08 Chun-Tuan Chang, Xing-Yu (Marcos) Chu, I-Ting Tsai
ABSTRACT The authors propose that decisions regarding the duration of cause-related marketing campaigns should depend on the combination of cause type and product type. Results from three studies show that a long duration works when a utilitarian product is paired with a primary cause, such as life necessities, or a hedonic product with a secondary cause, such as quality of life. A short duration is
-
How Measuring Consumer Conversations Can Reveal Advertising Performance Journal of Advertising Research (IF 2.169) Pub Date : 2019-12-01 Brad Fay, Ed Keller, Rick Larkin
ABSTRACT Generating “buzz” is a marketing objective for many Super Bowl advertisers, but “buzz” as a campaign objective should not be limited to big tent-pole events like the Super Bowl. It should be a key objective for all advertising. Fifteen years ago, researchers estimated word-of-mouth (WOM) could triple the value of advertising through a “ripple effect” (Hogan, Lemon, and Libai, 2004). The current
-
The Accountability Crisis In Advertising and Marketing Journal of Advertising Research (IF 2.169) Pub Date : 2019-12-01 David W. Stewart
Once upon a time a new medium emerged that captured the attention of audiences. The inventor had great dreams for the medium: It would become a powerful tool for teaching and learning, making illiteracy a thing of the past. Instead of waiting for others to describe events, and put their own
-
What Do We Know About Social-Media Marketing? Journal of Advertising Research (IF 2.169) Pub Date : 2019-12-01 John B. Ford
![Figure][1] As the field of marketing research grows ever more diverse, it's imperative that the stewards of thought leadership speak with a clear, consistent, and succinct voice. To that end, the editors of the Journal of Advertising Research have regularly refined a series of formal
-
The Role of Empathy and Efficacy In Public Service Announcements Journal of Advertising Research (IF 2.169) Pub Date : 2019-11-28 Eunjin (Anna) Kim, Sidharth Muralidharan
ABSTRACT This research explores the understudied relationship between two crucial variables—empathy elicited by narratives and the degree of efficacy possessed by bystanders—by using narratives in public service announcements. Findings showed that empathy-laden narratives were indeed superior to nonnarratives in generating more favorable attitudes toward public service announcements and motivating
-
The Effects of Communicating Passion in Advertising Journal of Advertising Research (IF 2.169) Pub Date : 2019-11-28 Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian Thorwid
ABSTRACT In advertising, brands often communicate passion through statements such as, “We love what we do.” This study tests whether such communication of passion positively influences consumers' product and brand evaluations. Data from three experimental studies suggest that the mere statement of brand passion in advertising indeed leads consumers to rate both the product and the brand more positively
-
Do Your Ads Talk Too Fast To Your Audio Audience? Journal of Advertising Research (IF 2.169) Pub Date : 2019-10-25 Emma Rodero
ABSTRACT Speech rate plays a critical role in understanding speech and therefore in advertising messages. Announcers tend to speak fast in radio and television commercials. Can this pace affect consumers' cognitive processing? This study analyzes the effects of different speech rates (160, 180, and 200 words per minute) on the effectiveness of commercials, physiological arousal and attention, emotional
-
The Myth of Targeting Small, But Loyal Niche Audiences Journal of Advertising Research (IF 2.169) Pub Date : 2019-10-25 Harsh Taneja
ABSTRACT Higher attention traditionally has translated into higher advertising revenues for media. With a multitude of options to choose from on the Internet, however, advertisers often are tempted to turn away from outlets with mass appeal toward niche outlets, which often have loyal audiences. In this high-choice media environment, where people purportedly are consuming content per their personal
-
#BeingReal about Instagram Ad Models: The Effects of Perceived Authenticity Journal of Advertising Research (IF 2.169) Pub Date : 2019-09-30 Heather Shoenberger, Eunjin (Anna) Kim, Erika K. Johnson
ABSTRACT This research suggests that perceived authenticity plays a significant mediating role for the effects of model image modification and body size on consumers' advertisement and product evaluations. Participants reported that they liked the advertisement more—and more likely would buy the advertised items in advertisements—with a not digitally enhanced plus-sized female model, because of the