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Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign Journal of Social Marketing (IF 4.115) Pub Date : 2024-02-28 Robert J. Donovan, Geoffrey Jalleh, Catherine Drane
Purpose Source credibility is a key influencing factor across both commercial and social marketing. It is perhaps even more important for the latter given that the issues under consideration generally have substantial implications for both individual and societal health and well-being. The Act-Belong-Commit campaign is a world-first population-wide application of social marketing in the area of positive
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The “problem” of Australian First Nations doctoral education: a policy analysis Journal of Social Marketing (IF 4.115) Pub Date : 2024-02-22 Maria M. Raciti, Catherine Manathunga, Jing Qi
Purpose Social marketing and government policy are intertwined. Despite this, policy analysis by social marketers is rare. This paper aims to address the dearth of policy analysis in social marketing and introduce and model a methodology grounded in Indigenous knowledge and from an Indigenous standpoint. In Australia, a minuscule number of First Nations people complete doctoral degrees. The most recent
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Reducing plastic waste in the workplace: a program evaluation Journal of Social Marketing (IF 4.115) Pub Date : 2024-01-08 Alieena Mathew, Sebastian Isbanner, Sharyn Rundle-Thiele
Purpose This study aims to develop a research agenda for the advancement of theory application in practical contexts by presenting a case study of the Engagement in Plastic-free Innovation for Change (EPIC) programme delivered by Plastic Oceans Australasia (POA). Design/methodology/approach EPIC is a behaviour change programme by POA that aims to reduce single-use plastic (SUP) consumption in workplaces
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Feeling inspired and nostalgic: associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic Journal of Social Marketing (IF 4.115) Pub Date : 2023-12-12 Hue Trong Duong, Mor Yachin, Zachary B. Massey
Purpose Campaigns to promote the COVID-19 vaccination messages to vaccine-hesitant consumers in the late stages of the pandemic are often met with resistance. This study aims to explore a way to leverage positive emotions induced from entertainment media consumption to promote vaccination messages to this audience group. Design/methodology/approach An online experiment was conducted with vaccine-hesitant
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Why can’t we be friends? Bridging the academic/practitioner gap in social marketing Journal of Social Marketing (IF 4.115) Pub Date : 2023-11-28 Liz Foote, Phill Sherring, Sharyn Rundle-Thiele
Purpose In this paper we (a pracademic, a practitioner, and an academic) aim to explore the academic/practitioner gap in social marketing and offer recommendations to close it, while amplifying existing examples of best practice from within the field. We also propose a research agenda to spur dialog and guide further investigations in this area. Insights from prior research, coupled with the co-authors’
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Conceptualising reflexivity within critical discourse of social marketing Journal of Social Marketing (IF 4.115) Pub Date : 2023-11-20 Rachael Millard, M. Bilal Akbar
Purpose This paper aims to understand what reflexivity means and explores which types of reflexivity could be applied within social marketing practice as a critical approach to overcoming failures. Design/methodology/approach This paper is a critical literature review. Findings The study proposes a typology for a reflexive approach to social marketing practice to overcome failures. The typology is
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Emerging adult gamers and their diet – a socio-ecological approach to improve health behaviour Journal of Social Marketing (IF 4.115) Pub Date : 2023-11-20 David Micallef, Lukas Parker, Linda Brennan, Bruno Schivinski, Michaela Jackson
Purpose This paper aims to understand the opportunities and challenges to engage emerging adult gamers (aged 18–25) in adopting healthier diet behaviours through online games and related platforms such as esports and streaming. The study uses a socio-ecological approach to understand influences and suggests approaches to changing behaviours. Design/methodology/approach Purposive and convenience sampling
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Adding hope to mitigate defensive responses: the effect of guilt+hope appeals in road safety campaigns Journal of Social Marketing (IF 4.115) Pub Date : 2023-11-14 Bingjing Mao, Nicholas Carcioppolo, Shiyun Tian, Tyler R. Harrison
Purpose Guilt appeals are increasingly being used in road safety campaigns, despite recent research that has raised doubts about their effectiveness and the potential for triggering defensive responses. Building on the extended parallel process model, this study aims to add to this growing body of research by evaluating whether combining a hope message with guilt appeals can solve this problem. De
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Two-stage taxonomy for measuring success in social marketing practice Journal of Social Marketing (IF 4.115) Pub Date : 2023-10-31 M. Bilal Akbar, Nihar Amoncar, Erik Cateriano-Arévalo, Alison Lawson
Purpose Given the lack of understanding of social marketing success in theory and practice, this study aims to investigate how social marketing experts conceptualize success. Design/methodology/approach In this qualitative study, the authors conducted an open-ended online questionnaire with 48 worldwide social marketing experts, most with more than 20 years of experience in the field. The authors analyzed
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Advertising to reduce meat consumption: positive framing versus negative framing effects on attention Journal of Social Marketing (IF 4.115) Pub Date : 2023-09-13 Caitlin Zunckel, Pragasen Pillay, Mark Hamilton Drummond, David Rosenstein
Purpose Due to the paucity of research examining message framing strategies and attention in anti-consumption advertisements, this study aims to determine whether there is a significant difference between the amount of attention paid towards positively and negatively framed advertisements. Design/methodology/approach A quasi-experimental study design was conducted with a sample of 56 participants using
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The effects of inoculation and narrative messages on texting and driving among college students Journal of Social Marketing (IF 4.115) Pub Date : 2023-08-11 Sarah A. Geegan, Bobi Ivanov, Kimberly A. Parker, Stephen A. Rains, John A. Banas
Purpose Research is needed regarding how to influence young adults’ patterns of cell phone use while driving, amid social pressures to stay connected to their peers. Such insight could form the basis of a social marketing campaign. This study aims to explore the potential of inoculation and narrative messages as strategies to protect (i.e. generate resistance against) negative attitudes toward texting
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Exploring the relationship between car brands and risky driving Journal of Social Marketing (IF 4.115) Pub Date : 2023-07-21 Alan Tapp, George Marian Ursachi, Dan Campsall
Purpose Critical social marketing can play a vital role in countering the consequences of behaviours toxified by commercial marketing. This paper aims to hypothesise that auto sector brand activities may be associated with riskier driving. Design/methodology/approach In this paper, the authors hypothesised that auto sector brand activities may be associated with riskier driving. UK collision data was
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Preparing for retirement: the influence of message frame, message appeal and life stage Journal of Social Marketing (IF 4.115) Pub Date : 2023-07-17 Andrea Gaye Fenton, Sean Sands, Carla Ferraro, Jason Ian Pallant, Eraj Ghafoori
Purpose Although saving for retirement is critical, many people are reluctant to contribute money now in anticipation of a future event, namely their retirement. This study aims to investigate the interaction effect between message frame and message appeal on individual preparedness for retirement, specifically in terms of an individual’s willingness to contribute to retirement savings. Design/methodology/approach
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Formative research for a social marketing safety campaign at a biomedical research facility Journal of Social Marketing (IF 4.115) Pub Date : 2023-06-28 Carolyn A. Lagoe, Derek Newcomer, Ashley Fico
Purpose The purpose of this study is to consider the potential use of social marketing to enhance safety compliance in a biomedical research laboratory. Design/methodology/approach This project used focus group discussions (n = 32) and semi-structured interviews (n = 10) to gather information on occupational health and safety professionals’ perceptions of safety culture, knowledge of barriers and facilitators
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Social marketing framework for anti-littering behavior: an integrated serial mediation model Journal of Social Marketing (IF 4.115) Pub Date : 2023-06-21 Ranjit Kaur, Jagwinder Singh
Purpose Littering has been identified as a significant social issue in India that has negative impact on the environment as well as public health. Social marketing is a powerful tool for changing and sustaining pro-environmental behaviors, but so far no research has been found on the application of social marketing on changing littering behavior in India. This paper aims to integrate the two widely
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The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance Journal of Social Marketing (IF 4.115) Pub Date : 2023-06-08 Youngjee Ko, Hanyoung Kim, Youngji Seo, Jeong-Yeob Han, Hye Jin Yoon, Jongmin Lee, Ja Kyung Seo
Purpose Successful social marketing campaign to promote COVID-19 vaccination for the unvaccinated relies on increasing positive reactions but also reducing negative responses to persuasive messages. This study aims to investigate the relative effects of narrative vs non-narrative public service announcements (PSAs) promoting COVID-19 vaccination on both positive and negative reactions. Using social
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“Having our say”: a micro-level perspective in understanding sports clubs’ membership and active participation Journal of Social Marketing (IF 4.115) Pub Date : 2023-05-31 Foula Z. Kopanidis
Purpose This study aims to examine the drivers of membership at the micro-level to influence club retention rates and promote positive health-related behaviours through encouraging active member participation. Design/methodology/approach The data for this study (n = 197) was obtained from four martial arts groups in Melbourne, Australia. Self-administered questionnaires assessed the importance of personal
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The role of social marketing in promoting quality of life through the lens of sustainable consumption Journal of Social Marketing (IF 4.115) Pub Date : 2023-05-22 Lorna Christie, Marike Venter De Villiers
Purpose This paper presents a unique conceptual model that promotes behaviour change with the goal of creating a more sustainable conscious society. It aims to provide social marketers with insight on how to influence consumers' buying behaviour, which is often guided by their misperception of what is a good Quality of Life (QoL). Design/methodology/approach By means of a comprehensive, analytical
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One needs to be reminded and motivated: mediating role of digital nudging for food waste reduction Journal of Social Marketing (IF 4.115) Pub Date : 2023-05-22 Derek Ong, Shirley Chiu, Elizabeth Andrews, Geetha Nadarajan
Purpose The global food waste and food scarcity paradox is steadfastly increasing. This study aims to examine the effects of digital nudging as forms of positive and negative reinforcement to change food waste behavior and found that nudging positive reinforcement modifies this habit. Design/methodology/approach A field experiment was conducted on 628 diners randomly split into experiment (n = 412)
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Hell for consumer addiction?: thematic analysis of COVID-19 narratives in a gambling support forum Journal of Social Marketing (IF 4.115) Pub Date : 2023-05-18 Luke Brownlow, En Li
Purpose The COVID-19 pandemic resulted in public health measures which unintentionally made unfortunate individual-, community- and system-level impacts. People experiencing gambling harm have distinctive vulnerabilities that are exacerbated during this period of uncertainty, physical distancing, self-isolation and changes to treatment services. This paper aims to investigate narratives of gambling
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Increasing employer willingness to hire people with disability: the perspective of disability employment service providers Journal of Social Marketing (IF 4.115) Pub Date : 2023-04-17 Rola Mahasneh, Melanie Randle, Rob Gordon, Jennifer Algie, Sara Dolnicar
Purpose This study aims to investigate which factors are associated with the willingness of employers to hire people with disability from the perspective of disability employment service providers. We also identify social marketing approaches that disability employment service providers consider to be most effective in increasing employer willingness to hire people with disability. Design/methodology/approach
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Co-creating and evaluating social marketing programs: a living lab approach Journal of Social Marketing (IF 4.115) Pub Date : 2023-04-11 Pamela Saleme, Timo Dietrich, Bo Pang, Joy Parkinson
Purpose This paper presents a methodological analysis of the co-creation and evaluation of “Biobot Academy” social marketing program to promote socio-emotional skills and prosocial behaviour in children, using a Living Lab method. This paper aims to identify how using a Living Lab method can enhance the co-creation and evaluation of a gamified social marketing program with users and stakeholders. To
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Using social marketing strategies to develop and pretest PrEP education materials for transgender women Journal of Social Marketing (IF 4.115) Pub Date : 2023-03-21 Sarah Bauerle Bass, Patrick J.A. Kelly, Jesse Brajuha, Luis Gutierrez-Mock, Paul D'Avanzo, Samantha Herrera, Jae Sevelius
Purpose The purpose of this study was to develop pre-exposure prophylaxis (PrEP) education materials that directly address the needs of trans women. PrEP medication is an effective HIV prevention strategy, but some groups at high risk of HIV, such as transgender (trans) women, have suboptimal uptake and adherence. Most PrEP marketing has been aimed fat men who have sex with men (MSM) and include trans
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An approach to targeted promotion of HPV vaccination based on parental preferences for social media content Journal of Social Marketing (IF 4.115) Pub Date : 2023-03-07 Silvia Sommariva, Jason Beckstead, Mahmooda Khaliq, Ellen Daley, Dinorah Martinez Tyson
Purpose Effectiveness of message tactics in social marketing projects often varies across groups of individuals, which suggests the importance of tailoring communication approaches to maximize the success of promotional strategies. This study aims to contribute in this direction by using an innovative approach to promote targeted human papillomavirus vaccination, applying conjoint analysis to understand
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Effect of alcohol ad content regulations on young people: a multi-method study Journal of Social Marketing (IF 4.115) Pub Date : 2023-02-28 Jacques François Diouf, Sophie Lacoste-Badie, Olivier Droulers, Karine Gallopel-Morvan
Purpose Upstream social marketers advocate implementing effective public policies to protect vulnerable populations from the impacts of advertising harmful products. This study aims to explore how alcohol ad content restrictions (as practised in some countries where ads may only convey factual information and objective properties of alcohol products) versus non-regulated advertising affect consumers’
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Factors predicting pro-environmental behavior: the case of baby diapers Journal of Social Marketing (IF 4.115) Pub Date : 2023-02-13 Novi Amelia, Harriman Samuel Saragih
Purpose In addition to being one of the most commonly purchased items by infant caretakers, disposable baby diapers (DBDs) are among the most detrimental products to the environment. Shifting to a diapering method that is less harmful to the environment is an example of pro-environmental conduct. Hence, this study aims to examine how motivation, subjective norms, perceived benefits and perceived threats
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Social action advertising: motivators and detractors in cause-oriented behaviors Journal of Social Marketing (IF 4.115) Pub Date : 2023-02-10 Thomas Mueller
Purpose It is an arduous process for corporations to determine if social action advertising is a complementary fit with their respective brands. This study aims to explore opportunities and disadvantages when brands consider cause-related partnerships as part of their overall marketing strategy. There are motivators and detractors related to social actions promoted by brands. It is essential for organizations
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Addiction or social need: towards a model to predict smoking cessation intentions Journal of Social Marketing (IF 4.115) Pub Date : 2023-02-09 Muhammad Abid Saleem, Amar Shafiq, Hanan Afzal, Aisha Khalid, Ninh Nguyen
Purpose The purpose of this study is to identify which social and psychological factors better determine intentions to quit smoking to inform public health policy. Design/methodology/approach Data for this cross-sectional study were collected via face-to-face interaction following the pen-and-paper method. A total of 371 usable responses were received from randomly selected respondents of eight public
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What drives citizens to get the COVID-19 vaccine? The integration of protection motivation theory and theory of planned behavior Journal of Social Marketing (IF 4.115) Pub Date : 2023-02-03 Samar Rahi
Purpose In the wake of COVID-19 pandemic, public health is associated with the acceptance of vaccination unless it reaches herd immunity level, which is 67%. Nevertheless, citizens have shown hesitancy toward acceptance of COVID-19 vaccination globally. Therefore, this study aims to investigate factors which influence citizen’s intention to get COVID-19 vaccination with two well-known theories, namely
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The role of country of origin image, brand image and eWOM in the intention to receive the Sinopharm vaccine Journal of Social Marketing (IF 4.115) Pub Date : 2023-01-20 Davood Ghorbanzadeh, Muhammad Salman Shabbir
Purpose This study aims to explain the factors associated with receiving a specific brand of Covid-19 vaccine within the framework of the theory of reasoned action. The study extends the theory of reasoned action with the country of origin image, brand image and electronic word of mouth (e-WOM) variables. Design/methodology/approach The study is based on a cross-sectional survey conducted among 460
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Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion Journal of Social Marketing (IF 4.115) Pub Date : 2023-01-10 Emi Moriuchi
Purpose This study aims to determine the perception and attitude of consumers toward the presence of cybernetic avatars (CAs) as part of a social inclusion initiative. Design/methodology/approach A mixed method was used to conduct the study using facial recognition expressions and surveys. Three studies were conducted. Study 1 examines consumers’ attitudes and perceptions of a CA and what it can do
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Should I donate secondhand clothes? Cognitive, affective, and conative model during the COVID-19 pandemic Journal of Social Marketing (IF 4.115) Pub Date : 2023-01-06 Muslim Amin, Halimin Herjanto
Purpose This study aims to investigate the secondhand clothes (SHC) donating behavior phenomenon using the cognitive-affective-conative model and examines the moderating role of COVID-19 knowledge on the relationship between the desire to donate and actual SHC donating behavior. Design/methodology/approach A total of 160 questionnaires were distributed to potential participants who donated their clothes
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When individual action requires collective approval: a roadmap for solar power adoption by strata property owners Journal of Social Marketing (IF 4.115) Pub Date : 2022-11-09 Ben Charters, Troy Heffernan, Matthew Daly
Purpose This paper aims to examine a situation in which individual action requires collective approval – solar power adoption in strata properties – and offers a motivation-opportunity-ability theory-based model with which such a situation may be approached. Design/methodology/approach A Delphi methodology was undertaken for this study, with three iterative questionnaires administered online to a panel
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Health communication for behavior change: evolution of a marketing framework Journal of Social Marketing (IF 4.115) Pub Date : 2022-10-25 Sonal Arora, Mahim Sagar
Purpose This study aims to present a novel framework of “communication-led behavioral intention” in an effort to aid in the process of planning and coordinating social marketing campaigns on difficult subjects that go against social conventions, including the proper postnatal nutrition practices. Design/methodology/approach The study followed a quasi-experimental research design. Health communications
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The best person for the job is the most qualified, right? An experimental study about Islamophobia in hiring practices Journal of Social Marketing (IF 4.115) Pub Date : 2022-10-19 Yassmeen El Maohub, Natalie Rangelov, L. Suzanne Suggs
Purpose Islamophobia is a growing social problem that leads to the discrimination of Muslims. Using Group Conflict Theory and the Integrated Threat Theory as the theoretical frameworks, this study aims to measure the presence of Islamophobia in the hiring practices of the most southern state of Switzerland. Design/methodology/approach An experimental formative research study was conducted with employees
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Timeless principles of social marketing communication: a comparison of the Spanish flu and COVID-19 pandemic communication in South Korea Journal of Social Marketing (IF 4.115) Pub Date : 2022-10-13 Seongwon Choi, Thomas Powers
Purpose The purpose of this paper is to highlight the core tenets of social marketing communications in managing acute infectious disease outbreaks based on a historical review of two major pandemics in South Korea. Design/methodology/approach Two researchers reviewed newspapers, journal papers, archived documents and other historical materials to examine social marketing communications used in both
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Goal-framing theory in environmental behaviours: review, future research agenda and possible applications in behavioural change Journal of Social Marketing (IF 4.115) Pub Date : 2022-10-05 Natália Rohenkohl do Canto, Klaus G. Grunert, Marcia Dutra de Barcellos
Purpose Preserving the environment is fundamental to the planet’s long-term sustainability, but attempts to promote pro-environmental behaviours often do not take into account the motivational determinants of such behaviours. This study aims to present and critically evaluate the theoretical and empirical basis of goal-framing theory, which asserts that pro-environmental behaviours might stem from
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The restless desire for the new versus sustainability: the pressing need for social marketing in fashion industry Journal of Social Marketing (IF 4.115) Pub Date : 2022-09-30 Deniz Atik, Zeynep Ozdamar Ertekin
Purpose Detrimental impacts on social and ecological well-being of excessive fashion consumption and production practices are posing threats on future generations. Therefore, the need for sustainable solutions and endorsing them through social marketing efforts is more urgent than ever. From the consumption angle, this study aims to explore the driving forces behind consumers’ restless desire for the
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The role of user centric measures in the use of non-pharmaceutical interventions (NPIs) Journal of Social Marketing (IF 4.115) Pub Date : 2022-08-12 Matti Haverila, Kai Christian Haverila, Caitlin McLaughlin
Purpose Health authorities have introduced non-pharmaceutical interventions (NPIs) with the aim of reducing the spread of viruses. Against the backdrop of social marketing, normative and utility theories, the purpose of the paper is to examine the relationships between user centric measures such as perceived effectiveness, user satisfaction, and value for effort on intentions to continue to use NPIs
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Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing Journal of Social Marketing (IF 4.115) Pub Date : 2022-07-25 Emma Shaozhen Florence, David Fleischman, Rory Mulcahy, Monte Wynder
Purpose The purpose of this research is to provide a systematic review of the literature relating to message framing and its effectiveness in persuading consumers to adopt environmentally sustainable behaviour, which is a form of pro-social behaviour. Specifically, this paper focuses on three types of message framing: positive–negative, self–other and abstract–concrete. Design/methodology/approach
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The relative merit of two segmentation approaches: executives views and a cost-benefit analysis Journal of Social Marketing (IF 4.115) Pub Date : 2022-07-21 Ali Ibrahim, Sharyn Rundle-Thiele, Kathy Knox, Ra’d Almestarihi
Purpose This study aims to capture the views of executives about the merit of using the two segmentation approaches (quantitative vs qualitative). Furthermore, this study aimed to examine costs and benefits for two different segmentation approaches, using a minimax simple cost-benefit analysis (CBA) matrix. Design/methodology/approach A total of 16 semistructured interviews were conducted with executives
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Mitigation versus adaptation: climate-change-related appeals and pondering the future Journal of Social Marketing (IF 4.115) Pub Date : 2022-06-28 Lina Xu, Michael R. Hyman
Purpose Responding to a recent editorial call for sustainable development (Truong and Saunders, 2021), this study aims to explore the persuasiveness of climate-change-related appeals. Design/methodology/approach Three scenario-based experiments were conducted to test the effect of climate-change-related appeals on persuasion, the underlying mechanism causing that effect and associated boundary conditions
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Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study Journal of Social Marketing (IF 4.115) Pub Date : 2022-06-08 Ana Carolina Campos, Fernando De Oliveira Santini, Marcelo G. Perin, Wagner Junior Ladeira
Purpose The purpose of this meta-analytic study is to investigate the possible influence of food shape abnormality on consumer’s willingness to buy fruits and vegetables. This research also investigates some possible moderators (methodological, cultural, socio-economic and contextual) that could influence the direct effects. Design/methodology/approach This study applied the meta-analysis approach
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Understanding flooding events in Ghana: a social marketing and self-determination theory perspective Journal of Social Marketing (IF 4.115) Pub Date : 2022-05-31 Ernest Yaw Tweneboah-Koduah, Matilda Adams, Michael Nana Amoakoh, Stephen Mahamah Braimah
Purpose The purpose of this study is to deepen the understanding of individuals’ flood disaster mitigation behaviour through the theoretical lens of self-determination theory (SDT). Specifically, the paper examines the influence of autonomy, competence and relatedness on individuals’ self-determined motivation for flood disaster mitigation. The study also examines whether self-determined motivation
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Solar rooftop adoption among Indian households: a structural equation modeling analysis Journal of Social Marketing (IF 4.115) Pub Date : 2022-05-10 Vikas Kumar, Arun Kumar Kaushik
Purpose This study aims to examine factors influencing purchase intentions of households toward solar rooftops, using diffusion of innovation theory. Design/methodology/approach Six dimensions from the diffusion of innovation theory have been contemplated to assess households’ purchase intentions toward solar rooftops. Primary data was collected from 863 respondents by using a purposive sampling technique
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BUILD: a five-step process to develop theory-driven social marketing interventions Journal of Social Marketing (IF 4.115) Pub Date : 2022-05-02 Yannick Van Hierden, Timo Dietrich, Sharyn Rundle-Thiele
Purpose In social marketing practice, there is no all-encompassing approach that guides researchers and practitioners to build theory-driven social marketing interventions. While the Co-create–Build–Engage (CBE) process offers a roadmap for marketing application, including outlining when and where social marketing’s eight benchmark principles have been applied, limited practical guidance on how and
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Promoting respite for carers of people with dementia: a case study of social marketing effectiveness in hard to reach audiences Journal of Social Marketing (IF 4.115) Pub Date : 2022-04-19 Lyn Phillipson, Danika Valerie Hall, Keryn Marie Johnson, Elizabeth Cridland, Elaine Fielding, Christine Neville, Helen Hasan
Purpose This study aims to describe the development and approach of a theory-informed social marketing intervention that aimed to promote respite for carers of people with dementia. Despite a high need for respite, carers of people with dementia are often low users of available respite services. The reasons for this are complex, including knowledge, attitudinal, behavioural and systemic barriers. In
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Adoption of safe motherhood practices and the moderating role of facilitating conditions Journal of Social Marketing (IF 4.115) Pub Date : 2022-04-12 Shashibala Rai, Saswata Narayan Biswas
Purpose The purpose of the study is to investigate the factors responsible for the utilisation of safe motherhood practices under the Government of India (GOI)-run maternal health programme Janani Suraksha Yojana (JSY). Design/methodology/approach Data for the survey were collected from 435 expectant mothers registered under JSY from seven districts of western Uttar Pradesh, India. Based on the existing
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The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana Journal of Social Marketing (IF 4.115) Pub Date : 2022-04-12 Ernest Yaw Tweneboah-Koduah, Shaman Abdulai, Isaac Sewornu Coffie, Mahmoud Abdulai Mahmoud
Purpose Despite the efforts to improve the usage of insecticide-treated nets (ITNs) among pregnant women in endemic malaria countries like Ghana, its usage still remains low. Therefore, this study aims to assess the intention to use ITNs and actual usage behaviour among pregnant women in Ghana using the integrated model of behaviour prediction (IMBP) and explore factors preventing its usage. Desig
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Is it still possible to reduce population salt intake in the absence of adequate national policies and regulations? A social marketing intervention Journal of Social Marketing (IF 4.115) Pub Date : 2022-04-04 Marzeyeh Soleymani Nejad, Nastaran Keshavarz-Mohammadi, Nasrin Omidvar, Farid Zayeri
Purpose High salt intake is one of the most important causes of some serious health problems. This study aims to evaluate the effects of a salt intake reduction intervention based on social marketing model in Ahwaz city, Iran. Design/methodology/approach This was a before-after study with a control group using social marketing approach. Two similar residential complexes were chosen and randomly assigned
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Social marketing: ready to help revolutionise marketing education Journal of Social Marketing (IF 4.115) Pub Date : 2022-03-04 Fiona Harris
Purpose This paper aims to explore ways through which social marketing could help to revolutionise marketing education and argues that this change is needed now. The world is confronting a variety of serious challenges, including a global pandemic, an urgent climate emergency and overdue social transformations. Social marketing, with its far-sightedness, holistic systems thinking and genuine concern
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Can social cognitive theory explain breakfast frequency in workplace institutional feeding populations? Journal of Social Marketing (IF 4.115) Pub Date : 2022-03-04 Jessica A. Harris, Julia Carins, Sharyn Rundle-Thiele, Patricia David
Purpose The purpose of this study is to respond to calls to increase levels of theory application and extend understanding beyond individuals ensuring social and structural environmental considerations are taken into account. Social cognitive theory (SCT) was applied across two settings to examine its potential to explain breakfast eating frequency. Design/methodology/approach A cross-sectional survey
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Social marketing at 50: towards an epistemological expansion of the discipline to embrace diversity. A Viewpoint Journal of Social Marketing (IF 4.115) Pub Date : 2022-02-21 Erik Cateriano-Arévalo, Saud Alrakhayes, Liz Foote, Tamanna Hussain, Krystle Lai, Lucy Nyundo
Purpose This study aims to mark the 50th anniversary of social marketing as an innovative social change discipline; this viewpoint reviews “epistemological diversity” within social marketing and calls for its incorporation in the expansion of the discipline. Design/methodology/approach Cognisant of the visible (e.g., gender, age, race) and invisible (e.g., epistemology, experience, socioeconomic status)
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Addressing food waste with a socio-cultural approach to social marketing Journal of Social Marketing (IF 4.115) Pub Date : 2022-02-17 Ulla-Maija Sutinen
Purpose The paper aims to elucidate the potential of a socio-cultural approach to social marketing. Drawing on a practice-theoretical understanding of change, the paper discusses how a socio-cultural approach can inform social marketing and enhance the possibilities of the field to address complex, multifaceted issues that require changes beyond the individual. Design/methodology/approach While the
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Social marketing AS pedagogy Journal of Social Marketing (IF 4.115) Pub Date : 2022-02-14 Ann-Marie Kennedy, Ekant Veer, Joya Ananda Kemper
Purpose This study aims to share the use of social marketing as pedagogy and provide a transformative social marketing pedagogy for social marketing educators. By this, the authors mean the same principles used by social marketers to improve the well-being of a person or group are used as a pedagogic tool to bolster students’ learning and understanding of social marketing. In the described course,
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Improving theory use in social marketing: the TITE four-step theory application process Journal of Social Marketing (IF 4.115) Pub Date : 2022-02-11 Taylor Jade Willmott, Sharyn Rundle-Thiele
Purpose Theory remains underused in social marketing despite many potential benefits that may arise if theory is concretely and consistently applied. In response to ongoing calls for standardised frameworks and methods, this study aims to present a four-step theory application process with the aim of supporting improved theory use across the entire social marketing process. Design/methodology/approach
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Examining 50 years of social marketing through a bibliometric and science mapping analysis Journal of Social Marketing (IF 4.115) Pub Date : 2022-02-10 Jessica Salgado Sequeiros, Arturo Molina-Collado, Mar Gómez-Rico, Debra Basil
Purpose Through a bibliometric analysis and scientific mapping, this study aims to examine research in the field of social marketing over the past 50 years and to propose a future research agenda. Design/methodology/approach A bibliometric analysis based on keyword co-occurrences is used to analyze 1,492 social marketing articles published from 1971 to 2020. The articles were extracted from the Web
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A social marketing strategy to promote preconception care: development of the Woke Women strategy Journal of Social Marketing (IF 4.115) Pub Date : 2022-02-08 Veronique Y.F. Maas, Lyne M.G. Blanchette, Wencke van Amstel, Arie Franx, Marjolein Poels, Maria P.H. Koster
Purpose Exposure to unhealthy lifestyle behaviours before pregnancy affects the health of mothers and their (unborn) children. A social marketing strategy could empower prospective parents to actively prepare for pregnancy through preconception care (PCC). This study aims to describe the development of a PCC social marketing strategy based on the eight-point benchmark criteria for effective social
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Young adult drug interventions: a social marketing systematic review and research agenda Journal of Social Marketing (IF 4.115) Pub Date : 2022-01-14 Aimee Riedel, Rory Mulcahy, Amanda Beatson, Byron Keating
Purpose This paper aims to report on the first comprehensive, social marketing systematic review of interventions targeting illicit drug use by young adults. Design/methodology/approach A total of 3,169 papers were screened, with 20 relevant empirical studies meeting the eligibility criteria for the systematic review. These were analysed according to Andreasen’s (2002) and NSMC’s (2006) social marketing
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Genetic nutrition programmes – disappointment or empowered health? Exploring consumer engagement to understand social health change Journal of Social Marketing (IF 4.115) Pub Date : 2022-01-14 Denise Maria Conroy, Amy Errmann, Jenny Young, Ilaisaane M.E. Fifita
Purpose This research aims to gain insight into how consumers interact with a commercially available genetic nutrition programme, DNAfit, to explore health change via an intervention. Design/methodology/approach Focus groups were conducted between June and October 2019, pre-, during- and post-intervention, with a total sample of 14 younger (aged 25–44 years) and 14 mature (aged 45–65 years) cohorts