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Positively Original: Effects of Mindfulness on Social Media Tweets and Sentiment Australasian Marketing Journal Pub Date : 2023-05-15 Amy Errmann, Shohil Kishore, Sanghyub John Lee
Mindfulness challenges allow consumers to track meditation frequency through posting social media updates documenting their regular meditations. However, little is known about the effects of mindfu...
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Towards a Marketing Renaissance: Challenging Underlying Assumptions Australasian Marketing Journal Pub Date : 2023-05-13 Christian Grönroos
Marketing is commonly considered to be in crisis, losing credibility and in need of reform. Among the many attempts to solve its predicament, one question seems not to be asked: Could there be unde...
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Perspectives on the History and Future of the Australian and New Zealand Marketing Academy (ANZMAC) Australasian Marketing Journal Pub Date : 2023-05-12 Liliana Bove, Andrew Murphy
This special issue presents a collection of viewpoints from senior members of the Australian and New Zealand Marketing Academy (ANZMAC), including individual Fellows and past and present members of...
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Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions Australasian Marketing Journal Pub Date : 2023-04-26 Park Thaichon, Sara Quach, Mojtaba Barari, Mai Nguyen
Technological advances allow the development of an omnichannel strategy to create a seamless experience for customers. This study has adopted a systematic literature review approach to examine, syn...
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Share or Not Share Knowledge: Posters Versus Lurkers in Organisational Online Knowledge Sharing and Internal Marketing Australasian Marketing Journal Pub Date : 2023-04-21 Mai Nguyen, Marie-Louise Fry, Denni Arli
Employees should be treated as internal customers to motivate and engage in online knowledge sharing, which is the backbone of organisational competitiveness. Online knowledge sharing helps organis...
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Defining Biometrics With Privacy and Benefits: A Research Agenda for Academics and Public Policy Makers Australasian Marketing Journal Pub Date : 2023-04-19 Ryan Payne, Brett A. S. Martin, Sven Tuzovic, Shasha Wang
This conceptual paper defines and gives examples of biometrics, explains how biometric tracking is currently used (e.g. to predict IQ), and presents innovative future uses of biometric tracking (e....
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Should Artificial Intelligent Agents be Your Co-author? Arguments in Favour, Informed by ChatGPT Australasian Marketing Journal Pub Date : 2023-04-14 Michael Jay Polonsky, Jeffrey D. Rotman
Academics have long relied on technological tools to support their research, with these tools growing in sophistication over time. As these tools have advanced, they have allowed researchers to cre...
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Rescuing Unwanted Household Goods: Moving Towards a Circular Economy Australasian Marketing Journal Pub Date : 2023-03-31 Paul Chad
The world’s current ‘linear economy’ business model diminishes finite resources and disregards ongoing detrimental effects being created on our planet. Society needs to do something different, and ...
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Performance Effects of Internal Market Orientation and Pricing Capability: The Moderating Role of Firm Innovativeness Australasian Marketing Journal Pub Date : 2023-02-23 Piyush Ranjan, Jogendra Kumar Nayak
This research intends to develop a conceptual framework for examining the distinct effects of internal market orientation and pricing capability on three categories of performance outcomes: custome...
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How Micro-Influencers’ Personality Influences the Personality of Novice and Established Brands Australasian Marketing Journal Pub Date : 2023-02-19 Sebastian Zwicker, Liudmila Tarabashkina, Michael Proksch, Marco Hardiman
The proliferation of social media resulted in less control over who shares brand content. While brand content sharing by micro-influencers is sought by many firms, the effects of such an activity o...
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Creative Meta-Skills: Construct, Dimensions and Implications for Marketing Professionals Australasian Marketing Journal Pub Date : 2023-02-17 Kallol Das, Yogesh Mungra, Anupama Ambika, Amandeep Dhir
Creative skills are often regarded as a vital asset for marketing professionals. Unprecedented technology-driven shifts have further accentuated the need for creativity in marketing. However, schol...
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Towards a Review-Analytics-as-a-Service (RAaaS) Framework for SMEs: A Case Study on Review Fraud Detection and Understanding Australasian Marketing Journal Pub Date : 2023-02-10 Xuan Truong Du Chau, Thanh Toan Nguyen, Vinh Khiem Tran, Sara Quach, Park Thaichon, Jun Jo, Bay Vo, Quang Dieu Tran, Quoc Viet Hung Nguyen
With the advancement of internet technology, customers increasingly rely on online reviews as a valuable source of information. The study aims to develop a marketing data analytics framework to man...
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A Paradox Theory of Social Media Consumption and Child Well-Being Australasian Marketing Journal Pub Date : 2023-01-12 Sheau-Fen Yap, Weng Marc Lim
Social media has impacted child well-being in paradoxical ways. Yet, our understanding of this paradox remains piecemeal. To address this gap, this conceptual article endeavors to delineate the int...
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The Past, Present and Future of Marketing Research in Australia and New Zealand: A Personal Sampler of Some Key Figures Australasian Marketing Journal Pub Date : 2022-12-26 John H. Roberts
The Australian and New Zealand Marketing Academy (ANZMAC) and its precursor, the Australian and New Zealand Academy of Marketing Educators Conference (ANZMEC), have been in existence for over a qua...
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City, Consumption and Interculturalism: How Cities Can Facilitate Consumer Acculturation Australasian Marketing Journal Pub Date : 2022-11-14 Sorush Sepehr, Hartmut Holzmüller, Philip J. Rosenberger, III
With the rise of interculturalism as an alternative paradigm to the dominant multicultural integration policies in immigration countries, the importance of cities, as landscapes of intercultural in...
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Net Promoter and Revenue Growth: An Examination Across Three Industries Australasian Marketing Journal Pub Date : 2022-11-14 John G. Dawes
This study examines the claim that the Net Promoter Score (NPS) is an indicator of future revenue growth. It firstly reviews published work on this topic, then presents evidence from firms in three...
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ANZMAC Executive: A Personal Perspective on How ANZMAC Has Evolved, and What Role It Ought to Play in the Future Australasian Marketing Journal Pub Date : 2022-11-05 Robert aitken
The traditional role of an academy, derived from the ancient centres of learning made famous by Plato and Aristotle, was to enable and encourage the development and dissemination of knowledge. Whil...
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How Gift Prices Affect Gratitude? “Right” Gift-Price Effect Australasian Marketing Journal Pub Date : 2022-11-05 Jooyoung Park, Mengshu Chen, Jungkeun Kim
This research examines the effects of gift prices on recipients’ gratitude. Five studies show an inverted U-shaped relationship between gift price and recipients’ gratitude. Recipients are more lik...
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Event Engagement: Using Event Experiences to Build Brands Australasian Marketing Journal Pub Date : 2022-10-16 Teagan Altschwager, Jodie Conduit, Ingo Oswald Karpen, Steve Goodman
Companies invest considerably in event experiences; however, many are criticised for hosting events without understanding the full extent of their impact, or how to optimise their design. To benefi...
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Does External Attribution Motivate Pessimistic Consumers to Purchase Organic Cosmetics? Australasian Marketing Journal Pub Date : 2022-10-11 Kumkum Bharti, Fauzia Jabeen, Mohd Sadiq, Farheen Khan
With the increased focus on environmental preservation and consumer well-being, the sale of organic cosmetics across the globe is gradually increasing. However, consumer hesitancy exists due to the...
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Developing and Sustaining a Vibrant Regional Academic Organisation Australasian Marketing Journal Pub Date : 2022-09-21 Roderick J. Brodie, Jillian C. Sweeney
Over the past 25 years, the Australia New Zealand Marketing Academy (ANZMAC) has established itself as a vibrant organisation for marketing academics in Australia and New Zealand. We trace ANZMAC’s...
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How Brand Innovativeness Generates Positive Word of Mouth Australasian Marketing Journal Pub Date : 2022-07-19 Pham Hung Cuong, Xuan-Doanh Nguyen-Le, Liem Viet Ngo, Nguyen Phong Nguyen
Prior research offers little guidance on how competence-based brand factors can help transmitting positive word of mouth (PWOM). Building upon signaling theory, we propose that a brand’s efforts in...
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Looking Ahead: ANZMAC’s Pivotal Role for Marketing Scholars Downunder Australasian Marketing Journal Pub Date : 2022-07-10 Harald J. van Heerde
ANZMAC, at its core, is an academy for and by marketing scholars in Australasia. This commentary reflects on its pivotal role in an increasingly fluid academic world where scholars move around and ...
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Emerging Research Trends in Marketing: A Review of Australasian Marketing Journal Australasian Marketing Journal Pub Date : 2022-07-06 Park Thaichon, Sara Quach, Liem Viet Ngo
This article reviews papers published in the Australasian Marketing Journal (AMJ) from 2015 to 2022 (Issue 2). About 276 papers were considered in our analysis. Adopting text mining, we reveal the ...
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Can the Subaltern(s) Speak? Amplifying the Voices of Global South Scholars in the Australasian Marketing Academy Australasian Marketing Journal Pub Date : 2022-06-16 Folúkẹ́ Abigail Bádéjọ, Samuelson Appau, Nadia Zainuddin, Kishan Kariippanon
In response to growing calls for racial diversity and inclusion in academia, this article offers a framework for decolonisation of the Australasian Marketing Academy. The purpose of our framework i...
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The Future of the Australasian Marketing Academy: Challenges and Priorities Australasian Marketing Journal Pub Date : 2022-06-13 Lauren Gurrieri, Mike Reid
In this introduction to the special section on the future of the Australasian marketing academy, we reflect on the rapidly changing academic environment and the challenges and priorities this raise...
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Return on Investment of Complaint Management: A Review and Research Agenda Australasian Marketing Journal Pub Date : 2022-06-10 Jamie Carlson, Tania Sourdin, Christine Armstrong, Martin Watts, Tanya Carlyle
This article presents a systematic literature review which synthesises current knowledge to advance a more sophisticated conceptual framework to measure the return on investment (ROI) in complaints...
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Stay Together to be Strong: How Online Knowledge Sharing Matters Australasian Marketing Journal Pub Date : 2022-05-24 Mai Nguyen
In an organisational crisis, employees often face role conflicts and job insecurity as well as cynicism and emotional exhaustion. This study aims to investigate the role of online knowledge sharing...
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Research performance of Australian and New Zealand marketing academics: Achieving rigor and relevance Australasian Marketing Journal Pub Date : 2022-04-30 Roderick J Brodie, Geoffrey N Soutar, Janet R McColl-Kennedy
Assessing academic performance is challenging and assessing academic performance that makes a contribution to society is especially challenging. Evaluations need to take into account academic rigor and the relevance of the work. We suggest relying on whether an article is published in an elite journal does not necessarily lead to a significant scientific contribution or practical relevance. Rather
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The Role of Perceived Entrepreneurial Passion on Creativity: A Study of Vietnamese Social Ventures Australasian Marketing Journal Pub Date : 2022-04-14 Truc Thanh Le, Widya Paramita, Quan Ha Minh Tran, La Anh Duc
This research aims to examine whether social venture founder’s entrepreneurial passion can increase employee creativity via creative process engagement and the moderating role of employee mindfulness. A survey was conducted by asking employees of 109 social ventures in Vietnam to evaluate the founders’ entrepreneurial passion and the supervisors to evaluate employees’ creativity as well as employee
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Acceptance of vulgarity in marketing: The moderating roles of product type and consumers’ political ideology Australasian Marketing Journal Pub Date : 2022-04-08 Stephen David Verhoff, Eugene Y Chan
One debate about theories of disgust surround whether the emotion is elicited by adaptationist or by cultural sensitivities. We examine this question by examining the disgust that profanity elicits. This research examines two moderators that predict consumers’ acceptance of vulgar language within advertising contexts. Specifically, we focus on product type (new vs old) and consumers’ political ideology
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When I’m First, I Can Use More: The Divergent Effects of Joint Appeals on Likelihood of Purchasing Sustainable Products Australasian Marketing Journal Pub Date : 2022-04-05 Rokhima Rostiani, Bernardinus Maria Purwanto, Felix Septianto, Tung Moi Chiew
While sustainable products are mostly promoted with intrinsic appeals (e.g., “Buy this product and do something good for the environment”), marketers can also incorporate extrinsic appeals (e.g., “Buy this product and show others how sustainable you are”), thus creating joint appeals. However, it remains unclear whether such joint appeals will be more or less effective than intrinsic appeals in driving
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Neuroscientific Research Methods and Techniques in Consumer Research Australasian Marketing Journal Pub Date : 2022-03-22 Yunen Zhang, Park Thaichon, Wei Shao
The application of neurophysiological techniques to marketing and consumer research has seen tremendous growth in recent years. To provide a comprehensive overview of neuroscientific methods, the authors first review extant conceptual and empirical studies on neuromarketing and consumer neuroscience, based on these the rationale, features, and applications of neuroscientific techniques are systematically
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Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals Australasian Marketing Journal Pub Date : 2022-03-11 Ranjit Voola, Jamie Carlson, Fara Azmat, Liem Viet Ngo, Kylie Porter, Ashish Sinha
The pandemic, rising inequalities, climate change, consumer mistrust of brands, organizations and their intentions, pose important questions relating to marketing’s relevance and impact in the real world. Additionally, there are growing calls by global bodies, such as the UN, national governments, consumers, students, suppliers, and leading practitioners to re-imagine and broaden the role of business
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How are consumer behavior and marketing strategy researchers incorporating the SDGs? A review and opportunities for future research Australasian Marketing Journal Pub Date : 2022-02-25 Ranjit Voola, Chinmoy Bandyopadhyay, Fara Azmat, Subhasis Ray, Lipsa Nayak
Increasing environmental challenges together with irresponsible consumption and production practices call for marketing research focused on sustainability. The United Nations Sustainable Development Goals (SDGs) provide a framework for marketers to operationalize sustainability and to build awareness and shape consumers’ as well as businesses’ views about responsible consumerism and sustainability
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eHealth Services and SDG3: Increasing the Capacity of Care Australasian Marketing Journal Pub Date : 2022-02-08 Jessica Wyllie, Jamie Carlson, Milena Heinsch, Frances Kay-Lambkin, Alicia McCoy
The paper’s research objective pertains to explicating the concept of value co-creation of health and social outcomes in an eHealth digital ecosystem context that is critical in addressing sustainable development goal (SDG) 3 – good health and well-being. It conceptualises a theoretical framework using the dynamics inherent to the value cocreation process involving a user of eHealth services and considers
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Millennials’ Self-Identity and Intention to Purchase Sustainable Products Australasian Marketing Journal Pub Date : 2022-02-01 Sita Mishra, Yupal Shukla, Gunjan Malhotra, Ravi Chatterjee, Jyoti Rana
With the rising challenges related to social, economic, and climatic factors, the focus toward adoption of sustainable products is rising. Increasing focus on sustainable products, has influenced the consumer shopping behavior toward greener products. The consumers’ participation showntoward sustainable products is what defines their behavior toward its purchase. Understanding of sustainable consumption
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Theoretical Advances in Service Breakdown Prevention and Recovery: Rich Service Enactment to Improve Server-Client Interactions and Outcomes Australasian Marketing Journal Pub Date : 2022-02-01 Rouxelle de Villiers, Arch G. Woodside, Pornchanoke Tipgomut
This study investigates service breakdowns and describes interventions, including simulations of learner-created service interactions. Constructing and enacting these interactions help in enabling agile, effective server responses. The research investigated the effectiveness of training using live role-playing in dealing with negative turns and solving ad hoc dilemmas in real client-server encounters
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The Sustainability Pyramid: A Hierarchical Approach to Greater Sustainability and the United Nations Sustainable Development Goals With Implications for Marketing Theory, Practice, and Public Policy Australasian Marketing Journal Pub Date : 2022-01-27 Weng Marc Lim
Although research has explored ways to encourage sustainable consumption, many problems of unsustainable consumption remain, suggesting a need to reconsider current approaches to managing sustainability issues. This paper introduces the sustainability pyramid, which suggests that the goal of sustainable consumption and production—that is, UN SDG12—can be accomplished to a larger extent when a hierarchical
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Gender Equity in the Marketing Academy: From Performative to Institutional Allyship Australasian Marketing Journal Pub Date : 2021-12-03 Angela R. Dobele, Shelagh Ferguson, Anna E. Hartman, Lisa Schuster
The fair treatment of women in the workplace, where they experience both opportunities and constraints, has been on and off higher education agendas for decades. Yet, institutionalised gendered constraints still shape the careers of female academics, including those in the marketing academy, resulting in disrupted or obstacle-heavy career journeys and the underrepresentation of women in senior positions
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Decolonising the Marketing Academy: An Indigenous Māori Perspective on Engagement, Methodologies and Practices Australasian Marketing Journal Pub Date : 2021-12-03 Tyron R. Love, C. Michael Hall
In a context where the marketing discipline and its institutions has no choice but to face up to its embeddedness in social issues it is therefore important and timely to consider how marketing in colonial states – in which indigenous lands were/are appropriated, cultures systematically discriminated against, and identities, language and generations stolen – acknowledges its past and confront its future
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Marketing Education: Reflecting on Relevance Australasian Marketing Journal Pub Date : 2021-11-29 Paul Harrigan, Rebecca Dolan, Michael S. W. Lee
Marketing is one of the fastest-growing employment areas within commerce. Most of the growth lies in the role of digital technologies and in promoting sustainability rather than consumerism. However, students with mostly theoretical knowledge, even if in these areas, may not necessarily satisfy this demand, nor will students armed with strategic knowledge that is not required in entry-level jobs. There
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Moral Judgements of Junior Sports Sponsorships: An Emerging Mediator of Sponsor Goodwill Australasian Marketing Journal Pub Date : 2021-11-21 Lenny Vance, Maria M. Raciti, Meredith Lawley
The sponsorship of junior sport is a contentious issue with community concerns raised about the appropriateness of some marketing targetted at children. Parents and coaches are guardians of junior sports players and often faced with a moral dilemma. On the one hand they know sponsors, who are trying to generate goodwill through providing financial or in-kind support, are crucial to the affordability
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Transcending Boundaries for the Next New Normal Australasian Marketing Journal Pub Date : 2021-11-19 Liem Viet Ngo
Welcome to Issue 1 Volume 30, 2022 of Australasian Marketing Journal (AMJ), and we wish you a very Happy New Year from the AMJ team!
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Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media Australasian Marketing Journal Pub Date : 2021-11-18 Han Nguyen, Brett A. S. Martin, Gayle Kerr
This research investigates how materialism as a personality trait can impact consumers’ intention to create brand-related user-generated content (UGC) and positive WOM on Facebook. The research involved three studies. Study 1 was an online survey investigating the association between materialism and brand-related UGC and positive WOM creation on Facebook. Study 2 tested the mediating role of the perception
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Emotional Cues’ Effects on Grotesque Advertising Australasian Marketing Journal Pub Date : 2021-10-26 Argho Bandyopadhyay, Felix Septianto, Kaushalya Nallaperuma, Bodo Lang
A growing literature is examining the potential of grotesque advertising. The aim of this study is to examine whether curiosity or boredom cues in a grotesque advertisement are more effective at enhancing brand attitude and how this effect is moderated by consumers’ construal level. Across three experimental studies, this research shows that a curiosity cue will be more effective among consumers with
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Competitive Imitation Strategy for New Product-Market Success Australasian Marketing Journal Pub Date : 2021-10-18 Sungwook Min, Namwoon Kim
Imitation is a viable strategic choice for potential market entrants, but not all imitations help the entrants gain competitive advantages or lead to success in the new product market. This study proposes a competitive imitation strategy for a new product market by which an imitator may achieve superior performance. This imitation strategy is framed in a sequence that links a market entrant’s purposeful
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Marketing Scholarship and the Sustainable Development Goals: Thoughts on Moving Forward Australasian Marketing Journal Pub Date : 2021-10-17 Al Rosenbloom
This article is a commentary on how marketing scholarship can be more relevant as it tackles the human development challenges presented by the Sustainable Development Goals (SDGs). The commentary argues that as businesses are transforming themselves into purpose-driven organizations, marketing needs to be a part of that transformation. SDG 1 No Poverty and SDG 12 Sustainable Consumption and Production
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Guest Editorial: Luxury Branding – Strategy, Innovation and Sustainability Australasian Marketing Journal Pub Date : 2021-10-11 Isaac Cheah, Anwar Sadat Shimul, Jeffrey Parker
Welcome to the Australasian Marketing Journal Special Issue, ‘Luxury branding: strategy, innovation and sustainability’. Luxury brands have spent decades turning design, aspiration and high-quality goods into multi-billion dollar industry. However, the coronavirus pandemic changed it all in a few short months. As a result, a major pivot is underway in the luxury marketplace as global brands and start-ups
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An Indigenous Perspective of the Australasian Marketing Academy Australasian Marketing Journal Pub Date : 2021-10-05 Maria Raciti
This paper is a provocation, and its purpose is to give voice and visibility to Aboriginal and Torres Strait peoples in the Australasian marketing academy. Aboriginal and Torres Strait Islander peoples are the First Australians and, like other marginalised groups, are largely invisible in marketing’s discourse. This paper is unapologetic in its truth-telling. The marketing academy in Australia is monocultural
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Artificial Intelligence, Marketing, and the History of Technology: Kranzberg’s Laws as a Conceptual Lens Australasian Marketing Journal Pub Date : 2021-09-22 Christine Pitt, Jeannette Paschen, Jan Kietzmann, Leyland F. Pitt, Erol Pala
Killer applications, or killer apps, are technology applications that profoundly change the way any society thinks, works, and functions. This paper explores Artificial Intelligence (AI) as a killer app, with specific application to marketing. Specifically, this paper employs the lens of technology history to explore the relationship between marketing and AI. Using Kranzberg’s six laws of technology
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Slogans With Negations’ Effect on Sustainable Luxury Brand Australasian Marketing Journal Pub Date : 2021-09-22 Felix Septianto, Joya Kemper, Gavin Northey
The integration of sustainability within luxury brands is of increasing concern to practitioners and academics alike. Thus, it is important to consider how brands can develop effective communication strategies to promote sustainable luxury brands, particularly among an increasingly skeptical consumer base. This research thus investigates the impact of advertising slogans with negations (vs. affirmations)
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(Re)Gaining Our Voice: Future of Marketing in Australasia Australasian Marketing Journal Pub Date : 2021-08-18 Jodie Conduit, Vinh Lu, Ekant Veer
Marketing academia in Australasia is facing unprecedented challenges to ensure the relevance and impact in modern business practices and public policy making. This crisis in identity and professional pressures suggest we must pay significant attention to nurturing the mental, emotional, and social well-being of academics; protecting those most vulnerable; and championing our cause. To be at the forefront
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Disciplined Vision Casting: A Method for Exploring Possible Futures in the Era of the UN Sustainable Development Goals Australasian Marketing Journal Pub Date : 2021-08-06 Edward Ramirez,Saeed Tajdini
This conceptual essay introduces Disciplined Vision Casting (DVC) as a new method for exploring alternative futures. Drawing on scenario planning, introspection, and creative writing, DVC casts a set of future scenarios, based on a combination of guiding uncertainties found in the literature. Marketing scholars stand to benefit from leveraging DVC as it provides them with a laboratory for exploring
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Specificity of CSR Ties That (Un)Bind Brand Attachment Australasian Marketing Journal Pub Date : 2021-08-06 Fernanda M. Romano, Alua Devine, Liudmila Tarabashkina, Geoffrey Soutar, Pascale Quester
Corporate social responsibility (CSR) influences brand personality, trust, firm attitudes, and purchase intentions. Yet, little attention has been paid to its effects on brand attachment. This study integrated message specificity, self-identity, and attachment theories to explain how socially responsible communication can be used to influence brand attachment. We show that CSR boosted brand attachment
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Artificial Intelligence (AI): Revolutionizing Digital Marketing Australasian Marketing Journal Pub Date : 2021-08-01 Patrick van Esch,J. Stewart Black
Artificial intelligence (AI)-enabled digital marketing is revolutionizing the way organizations create content for campaigns, generate leads, reduce customer acquisition costs, manage customer experiences, market themselves to prospective employees, and convert their reachable consumer base via social media. Real-world examples of organizations who are using AI in digital marketing abound. For example
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A Guide to the Bayesian Analysis of Consumer Behavior Experiments With BANOVA Using Worked Examples Australasian Marketing Journal Pub Date : 2021-07-31 Michel Wedel,Anna Kopyakova
This article provides a step-by-step guide for the analysis of experiments using Bayesian methods, using the BANOVA R package. We provide two worked examples. First, we reanalyze data from research by Romano and Balliet, which examined reciprocity and conformity as alternative mechanisms for cooperation between partners. The study has a between-subjects design and Poisson dependent variable, and we
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The Impact of Communication Information on the Perceived Threat of COVID-19 and Stockpiling Intention Australasian Marketing Journal Pub Date : 2021-07-07 Marilyn Giroux,Jooyoung Park,Jae-Eun Kim,Yung Kyun Choi,Jacob C. Lee,Seongseop (Sam) Kim,Seongsoo Jang,Hector Gonzalez-Jimenez,Jungkeun Kim
This article investigates the role of diverse nudging communication strategies on perceived threat and stockpiling intention. Across three studies, the authors examined the various effects of “nudging” on consumer behavior. Study 1 demonstrates that a commonly used picture has a stronger impact on perceived threat than a less frequently exposed picture regardless of its accuracy. Study 2 shows that
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Vale Roger A. Layton: The Father of Marketing in Australasia Australasian Marketing Journal Pub Date : 2021-07-06 Ian Wilkinson,Louise Young
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Integrated Health Care and Value Co-Creation: A Beneficial Fusion to Improve Patient Outcomes and Service Efficacy Australasian Marketing Journal Pub Date : 2021-07-06 Janet Davey,Jayne Krisjanous
This conceptual article integrates value co-creation concepts with dimensions of integrated care demonstrating how a marketing framework and a framework originated in health can achieve a beneficial fusion to enhance health outcomes. Using midwifery health care services as the context, we contend that integrated care models focus only on co-production overlooking the complex, value co-creation potential