样式: 排序: IF: - GO 导出 标记为已读
-
The promotion of Spanish travel agencies from the 20th century to the present Journal of Historical Research in Marketing Pub Date : 2024-03-18 Natividad Araque-Hontangas
Purpose The purpose of this paper is to investigate the unexplored part of the historical evolution of travel agencies in Spain, from the end of the 20th century to the 21st century. When examining promotion strategies, the study focuses on the change in marketing and public relations strategies based on the incorporation of information and communication technologies and, in particular, the use of
-
Declining demand in the antiques market: insights from an online community Journal of Historical Research in Marketing Pub Date : 2024-03-13 Zahra Tohidinia
Purpose This paper aims to study antiques enthusiasts’ perspectives on the recent stagnancy in the antiques market, along with their suggestions on how the antiques trade can forge a more secure path forward. Design/methodology/approach Using a qualitative analysis approach through netnography, this paper examines archived comments of antiques enthusiasts on a “r/antiques” subreddit. Findings This
-
Contextualizing the “Spanish dream”: using critical HRM to understand immigrant homeownership in Spain, 2000–2009 Journal of Historical Research in Marketing Pub Date : 2024-01-10 Mario Gonzalez-Fuentes, Jonathan Ross Gilbert, Robert F. Scherer, Carlos Iglesias-Fernandez
Purpose A pronounced rise in postpandemic immigration is creating consumption opportunities and challenges for countries worldwide. Past research has shown that immigrant homeownership indicates advanced consumer acculturation. However, critical factors which differentiate immigrant decisions to purchase a home remain underexplored. This study aims to examine the importance of different identity resources
-
Roldós y Compañía, the oldest operating advertising agency in the world Journal of Historical Research in Marketing Pub Date : 2024-01-10 Carolina Serra Folch, Cristina Martorell Castellano
Purpose This paper aims to review the history of Roldós y Compañía, one of the oldest advertising agencies in the world and the oldest currently operating. This research aims to highlight the importance of this agency and its founder, Rafael Roldós Viñolas – the first documented advertising agent in Spain to this day – in shaping the emerging Spanish advertising industry at the end of the 19th century
-
Mapping the evolution of tourism research: the Spanish case Journal of Historical Research in Marketing Pub Date : 2023-12-14 Jesús Martínez-Navarro, Fernando Campayo-Sánchez, Liudmila Ostrovskaya Fedorova
Purpose This study aims to appraise the historical evolution of tourism research focused on Spain. Firstly, an analysis was conducted to assess the production and impact of research within this domain. Secondly, scientific mapping, specifically through co-word analysis, was used to identify and explore the principal research themes and their evolution in the field. Design/methodology/approach A historical
-
Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brands Journal of Historical Research in Marketing Pub Date : 2023-11-30 Ana Isabel Jiménez-Zarco, M Dolores Mendez-Aparicio, Alicia Izquierdo-Yusta
Purpose The purpose of this paper is to analyze the life history of the Spanish Generation X over the last five decades. Design/methodology/approach Considering that the generational cohort concept can be identified from the marketing side as a market segment, this paper proposes to analyze the socio-economic and cultural context that has marked the different life stages of Generation X, and how they
-
The role of the state in consumer culture: the case of “Operation Vin” in Sweden Journal of Historical Research in Marketing Pub Date : 2023-11-30 Luigi Servadio, Jacob Ostberg
Purpose This paper aims to explore the market dynamics that led to a shift in Swedish consumers' alcohol preferences from schnapps to wine. Specifically, the study investigates how the Swedish state influenced consumers' alcohol habits and highlights the role of governance units in shaping consumer culture. Design/methodology/approach The study reconstructs the historical memory of the “Operation Vin”
-
Creation of mass sun-and-beach tourism in Spain: the definition of the tourist product through architecture Journal of Historical Research in Marketing Pub Date : 2023-11-28 Joan Carles Cirer Costa
Purpose The purpose of this paper is to analyze Spain’s success in developing mass tourism between 1950 and 1965. Design/methodology/approach This analysis will be carried out from a marketing point of view using the paradigm of the four Ps: product, price, promotion and place, but focusing on the product since, as will be seen, the three other variables had a much lesser impact at that early stage
-
Spain is different! An analysis of the promotion strategies in the tourism industry in Spain Journal of Historical Research in Marketing Pub Date : 2023-11-28 Juan José Blázquez-Resino, María Pilar Martínez-Ruiz, Ana Isabel Muro Rodríguez
Purpose Given the great tourist attractiveness of Spain at international level, tourism has become one of the main sources of income and employment, as well as a basic pillar of the Spanish economy. With these ideas in mind, this paper aims to study how the different promotion strategies implemented in the industry have influenced the evolution of tourism in Spain since the early 20th century. Des
-
Forgotten classics: Principles of Merchandising by Melvin T. Copeland (1924) Journal of Historical Research in Marketing Pub Date : 2023-11-29 Eric H. Shaw, Walter Liu
Purpose The purpose of this paper is to show that forgotten classics, such as Melvin T. Copeland’s (1924) Principles of Merchandising, can still teach lessons to students of the history of marketing thought. Design/methodology/approach The method involved using various key words on several internet search engines. The extensive internet search produced more than a dozen contemporaneous reviews and
-
Twitter killed the media star: a historical evolution of marketing communication used by Spanish universities Journal of Historical Research in Marketing Pub Date : 2023-11-27 Macarena Orgilés-Amorós, Felipe Ruiz Moreno, Gabriel I. Penagos-Londoño, Maria Tabuenca-Cuevas
Purpose In recent decades, higher education institutions (HEIs) have increasingly adopted marketing-oriented approaches. While the adoption of marketing was slower in Europe and Spain, it has become a vital tool for HEIs, both to stay competitive in a changing socio-economic context and to face the challenges posed by the transition to the University 2.0 model. This study aims to analyse the historical
-
Catering to the experts: food marketing and health professionals in the early 20th century Journal of Historical Research in Marketing Pub Date : 2023-10-30 Rachel Greenfield
Purpose This paper aims to examine the marketing strategies designed by three innovative early 1900s food companies. It traces the coordination of these businesses’ research funding, advertising, direct mail and promotional tactics to show how they intersected and impacted consumers and health professionals in the period when scientists were first able to quantify the relationship between good health
-
The Weider brothers and the advertising of dietary supplements – commercialisation of Scandinavian fitness culture in the 1950s Journal of Historical Research in Marketing Pub Date : 2023-10-06 Emma Pihl Skoog
Purpose By studying marketing strategies of the global Weider Nutrition International Group, this study aims to analyse how the industry surrounding fitness equipment and dietary supplements interacted with fitness culture through marketing, advertising and consumption in 1950s Scandinavia. The emphasis is on how the Weider Group established their position as a world leader in sports nutrition through
-
Social network sites and competition: a tale of YouTube, 2005–2015 Journal of Historical Research in Marketing Pub Date : 2023-09-20 Md Tarique Newaz
Purpose The purpose of this study is to document and analyze the success story of YouTube as a social network site in a competitive market, offering important academic and managerial implications. Design/methodology/approach Historical methods were used for investigation. This study applies the Resource-Advantage theory to identify key events in the history of YouTube from archival documents and evaluates
-
From craft to industry and back: transnational efforts in reconstructing tin’s social meaning to the retail consumer (1950s–1960s) Journal of Historical Research in Marketing Pub Date : 2023-08-11 Yen Nie Yong
Purpose Commodity histories generally posit colonies’ roles as mere producers but have overlooked their roles in shaping global consumption. This study aims to investigate how Malayan tin producers and British colonial institutions used public relations and advertising strategies as entrepreneurial tools to fend off competition from substitutes amid global economic and geopolitical transitions during
-
Lost archives and found voices: reconstructing the marketing history of medical marijuana in Austria-Hungary Journal of Historical Research in Marketing Pub Date : 2023-08-14 Jure Stojan
Purpose The purpose of this paper is to reconstruct the marketing history of medical marijuana cigarettes in the past three decades of Austria-Hungary. Design/methodology/approach This paper constructs an analytical narrative based on information scattered in historical periodicals. Findings Towards the end of Habsburg rule, two Ljubljana-based pharmacists, the Trnkóczy brothers, managed to establish
-
Tout casse, tout passe, tout lasse; et tout se remplace: resurrecting declining brands by leveraging brand-pastness Journal of Historical Research in Marketing Pub Date : 2023-05-23 David Strutton, Aaron Schibik
Purpose The past is important for various known and unknown reasons. This paper aims to reveal and justify unacknowledged reasons why, when and how managers should consider leveraging the pasts of previously successful but currently declining brands to restore their more desirable historical market positions. Design/methodology/approach This conceptual paper combines marketing and branding theory with
-
“Welcome to pure food city”: tracing discourses of health in the promotional publications of the Postum Cereal Company, 1920-1925 Journal of Historical Research in Marketing Pub Date : 2023-05-16 Lauren Alex O′Hagan
Purpose This paper aims to investigate three promotional publications produced by the Postum Cereal Company – A Trip Through Postumville (1920), How I Make Postum (1924) and The Wonderful Lunch Boxes (1925) – with the aim of understanding how language and other semiotic resources are used to promote its products as good and healthy choices. Design/methodology/approach The three publications were collected
-
The technicians of consumer society: the creation of advertising men and practical advertising knowledge in early twentieth-century Sweden Journal of Historical Research in Marketing Pub Date : 2023-02-17 Elin Åström Rudberg, Orsi Husz
Purpose The purpose of this paper is to investigate an unexplored part of advertising history; namely, the education of a large, mundane, nonelite group of advertising professionals, so-called advertising technicians and the knowledge they acquired. Examining correspondence courses in the technology of advertising, we focus particularly on the production of technified knowledge and mass personas.
-
Advertising as discursive reflections of the political realm: Turkish-Cypriot advertisements between 1940-1974 Journal of Historical Research in Marketing Pub Date : 2023-02-09 Cagri Yalkin, Hayriye Kahveci, Kubra Uygur
Purpose The purpose of this paper is to explore how conflict/war and its political economic and socio-cultural reflections influenced Turkish-Cypriot advertisements. It provides an analysis of the Turkish-Cypriot advertisements during 1940–1974, which was characterised by intermittent inter-ethnic armed conflict, to illuminate how they are related to the commercial, political, economic and socio-cultural
-
A history of theories of decision-making and technologies for observation in the service of marketing Journal of Historical Research in Marketing Pub Date : 2023-01-26 Joshua M. Penrod
Purpose Brain and behavioral research is a hallmark of knowledge and understanding within modern society and has taken on greater importance in the commercial context; as this area unfolds, the intersection of the science, technology and marketing is an important and topical area for exploration. Design/methodology/approach This work tracks the parallel history of the technologies and science of the
-
Advertising of a national importance the Swedish Advertisers’ Association and the institutionalization of Sweden's international advertising 1955–1972 Journal of Historical Research in Marketing Pub Date : 2022-12-15 Michael Funke
Purpose The purpose of this paper is to analyze the Swedish Advertisers’ Association's role in the institutional development of Swedish international advertising during 1955–1972. Design/methodology/approach A qualitative analysis of business association sources is used to explore the institutional development of international advertising. Findings A new postwar paradigm that focused on a consumer-oriented
-
Cruising through advertising: cruise ship brochure advertising in the late twentieth century Journal of Historical Research in Marketing Pub Date : 2022-10-10 Andrew Cardow
Purpose The purpose of this paper is an archival study of images taken from cruise brochures available in New Zealand from the late twentieth century and early twenty-first century. The investigation adds to previous work undertaken on cruise ship posters and to the discussion surrounding how cruise lines motivated customers to purchase a cruise. Design/methodology/approach An archival approach was
-
Between persuasion and courtesy: Polish press advertising, ca. 1850–1939 Journal of Historical Research in Marketing Pub Date : 2022-08-10 Izabella Parowicz
Purpose Early Polish press advertising (between 1850s and 1939) was characterized by a distinctive and today’s extinct combination of elements of persuasion and exceptional courtesy toward potential customers. The purpose of this paper is to show the place of customer psychology in the earliest Polish advertising textbooks in the context of the actions of Polish press advertisers at that time, convinced
-
All that glistens is not (green) gold: historicising the contemporary chlorophyll fad through a multimodal analysis of Swedish marketing, 1950–1953 Journal of Historical Research in Marketing Pub Date : 2022-07-14 Lauren Alex O'Hagan
Purpose This paper aims to historicise the contemporary chlorophyll trend through the first academic study of its early marketing in Sweden (1950–1953). Using multimodal critical discourse analysis, it demonstrates how brands used advertisements to convince female consumers of chlorophyll’s necessity to fulfil certain aspirational goals. Design/methodology/approach In all, 150 advertisements for chlorophyll
-
Modernity, beauty and the Swedish “way of life”: lifestyle marketing in Stomatol toothpaste advertisements, 1910–1940 Journal of Historical Research in Marketing Pub Date : 2022-07-12 Lauren Alex O’ Hagan
Purpose This paper aims to challenge the assumption that brands of everyday products have only used lifestyle marketing in the past 30 years by conducting the first case study of the marketing practices of the Swedish toothpaste brand Stomatol (1910–1940). Through visual social semiotic analysis, it explores how the brand was a pioneer in lifestyle marketing, using discourses of modernity, beauty and
-
Forging the nation state: an advertising history of Tata Steel, India Journal of Historical Research in Marketing Pub Date : 2022-05-19 Hari Sreekumar, Sankalp Pratap
Purpose The purpose of this paper is to provide an advertising history of Tata Steel from its inception in 1907 to 2007 when it completed 100 years of operation. The authors use postcolonial theory to highlight the intertwining of advertising with the broader project of anticolonial resistance and postcolonial nation-building. Design/methodology/approach The authors used a visual analysis of a compilation
-
The art of propaganda: marketing nationhood through visual imagery Journal of Historical Research in Marketing Pub Date : 2022-04-26 Paul Freathy, Iris Thomas
Purpose During the 17th century, the Dutch Republic sought to project a positive global image centred around the principles of economic endeavour, moral stewardship and military resilience. By illustrating one way in which the country sought to communicate its international position, the paper aims to provide an early example of political diplomacy and reputation management. Design/methodology/approach
-
Digitised historic newspapers as a primary source for marketing historians Journal of Historical Research in Marketing Pub Date : 2022-04-11 Richard A. Hawkins
Purpose This study aims to highlight the potential of digitised historic newspapers. Design/methodology/approach This paper is a review of digitised historic newspapers as a primary source for marketing historians. It provides a survey of what is available internationally free of charge to the user. It also includes examples of the use of digitised historic newspapers drawn from the author’s own research
-
Stelco, Sears Canada and CN Rail: archival sources of advertising and marketing history in the Library and Archives Canada collection Journal of Historical Research in Marketing Pub Date : 2022-04-04 Dalton Campbell, Kelly Anne Griffin, Andrew Elliott
Purpose The archival records of Canadian corporations held by Library and Archives Canada (LAC) are a rich source of primary documents for the study of the history of marketing and advertising in Canada. The paper discusses the records of iconic department store Sears Canada, steel manufacturer Stelco, and Canadian National, the country’s largest railway, provide primary source material on marketing
-
Marketing communications in a time of change: mobility providers, safety and women during the interwar period in the UK and North America Journal of Historical Research in Marketing Pub Date : 2022-04-04 Graham Gladden
Purpose The interwar period was a time of technological and social change. This paper aims to understand how these changes impacted the marketing communication of mobility through the lenses of safety and of the changing place and role of women in society. Design/methodology/approach The research is based on a review of over 2,000 posters together with visual and textual material from the contemporary
-
Historical inclusion and exclusion: New Zealand archives as primary resources for historical research Journal of Historical Research in Marketing Pub Date : 2022-03-29 Ann-Marie Kennedy, Jayne Krisjanous, Sarah Welland
Purpose In response to the special issue call for papers on international sources for advertising and marketing history, this paper aims to provide information, this paper provides information on two prominent New Zealand archives: Archives New Zealand and the Alexander Turnbull Library (ATL). Design/methodology/approach Archives New Zealand and the ATL were chosen as they are the two largest archives
-
Accessing primary sources for marketing and advertising history research from family history websites Journal of Historical Research in Marketing Pub Date : 2022-03-24 Leighann C. Neilson
Purpose The purpose of this study is to respond to the Journal of Historical Research in Marketing special issue call for discussions that can assist advertising and marketing history researchers locate primary sources of interest to their research by describing the resources available through the online family history websites Ancestry.com and FindMyPast.com. Design/methodology/approach Brief histories
-
Exploring British advertising and marketing history through records of The National Archives of the UK Journal of Historical Research in Marketing Pub Date : 2022-02-17 Katherine Margaret Howells
Purpose This paper aims to showcase the range of historical records held at The National Archives of the UK which are potentially highly useful to researchers in marketing and advertising history, but have so far been under-appreciated in these fields. Design/methodology/approach By taking key record collections, primarily intellectual property records and records of government publicity, and examining
-
Rhetorical history and strategic marketing: the example of Starbucks Journal of Historical Research in Marketing Pub Date : 2021-12-28 Pierre Volle
Purpose This study aims to illustrate how firms engage in rhetorical history, i.e. “the process by which managers skillfully impose meaning on a firm’s past as a persuasive and agentic process” (Suddaby et al., 2010). The case study shows that the connection of past events to specific and schematic narratives allows external events to be appropriated and used by Starbucks as assets to achieve its organizational
-
The Pirate Archives, William Ready Division of Archives and research collections, McMaster University Journal of Historical Research in Marketing Pub Date : 2022-01-07 Christopher Long, Bridget Whittle
Purpose The purpose of this paper is to discuss the history and contents of an archival resource that is of interest to scholars of historical marketing. The Pirate Group Inc. archive, held by McMaster University Library’s William Ready Division of Archives and Research Collections consists of over 27,000 sound recordings and 84 metres of textual records, documenting the work of Pirate, an award-winning
-
European sources for advertising and marketing history Journal of Historical Research in Marketing Pub Date : 2021-11-19 Jeannette Strickland
Purpose This paper aims to build on Fred Beard’s study of the world’s archives to identity historical advertising and marketing ephemera, published in this journal in 2018, by focussing on resources available in Europe to augment his survey. Design/methodology/approach Online searching, supplemented by literature emanating from the business archive sector, led to the identification of 177 repositories
-
Commercialising public health during the 1918-1919 Spanish flu pandemic in Britain Journal of Historical Research in Marketing Pub Date : 2021-09-27 Lauren Alex O’ Hagan
Purpose This paper aims to use the advertisements of three major brands – Chymol, Formamint and Lifebuoy Soap – to examine how advertisers responded to the 1918–1919 influenza pandemic in Great Britain influenza pandemic. It looks particularly at the ways in which marketing strategies changed and how these strategies were enacted in the lexical and semiotic choices (e.g. language, image, colour, typography
-
A bibliometric overview of the journal of historical research in marketing between 2009 and 2021 Journal of Historical Research in Marketing Pub Date : 2021-10-22 Ayhan Akpınar, Canberk Çetin, Muhammet Ali Tiltay
Purpose The purpose of this paper is to reveal the contributions of the Journal of Historical Research in Marketing (JHRM) to the academic body of knowledge. Pursuant to this objective, the study classifies the publications and citation structure of the JHRM, the nature of the publications’ authorship, the most cited articles and authors and the themes that have been covered from the first day until
-
An analysis of the smoking debate ahead of Bernays’ “Torches of Freedom” campaign through the lens of the New York Times coverage (1870–1929) Journal of Historical Research in Marketing Pub Date : 2021-10-28 Martina Topić
Purpose The purpose of this paper is to analyse the social debate on women, health and smoking in the New York Times from 1870 until 1929. The paper aimed to establish whether smoking for women was a form of oppression and whether it was publicly known that smoking is harmful in decades preceding the “Torches of Freedom” campaign run by Edward L. Bernays. This criticism for engineering women’s smoking
-
Sources for advertising and marketing history at the McCracken Research Library, Buffalo Bill Center of the West Journal of Historical Research in Marketing Pub Date : 2021-11-12 Terrence H. Witkowski
Purpose This paper aims to describe written and visual data sources useful for researching the history of advertising and marketing that are held in the collections of the McCracken Research Library at the Buffalo Bill Center of the West in Cody, Wyoming. Design/methodology/approach Knowledge of the McCracken collections has been acquired over several years of online searches and subsequent data analyses
-
Marketing the past over the long run: uses of the past in French accounting textbooks, 17th-19th c. Journal of Historical Research in Marketing Pub Date : 2021-10-11 Pierre Labardin, Pierre Gervais
Purpose A growing share of the literature in the fields of marketing and organizational theory is focusing on the uses of the past. This paper aims to propose an analysis of these uses over the long run and concludes that these uses of the past may themselves be historicized. Design/methodology/approach The paper uses accounting textbooks published in French from the seventeenth to the nineteenth century
-
Chromolithographed history: brands’ trade cards and the co-construction of the French “roman national” (1900s-1930s) Journal of Historical Research in Marketing Pub Date : 2021-09-23 Anthony Galluzzo
Purpose The purpose of this paper is to study how several brands like Poulain, Liebig and Guérin have helped to disseminate the French roman national through their chromolithographs at the beginning of the 20th century. By doing so, the paper highlights the participation of brands in the co-construction of the French roman national, a historical narrative that articulates state-supported collective
-
Internet banking brand strategies amongst German commercial banks since the 1990s Journal of Historical Research in Marketing Pub Date : 2021-08-22 Jan Körnert, Klemens Grube
Purpose In the mid-1990s, market demands for around-the-clock (24/7) banking and financial transacting began to converge with advances in internet-based technologies. This confluence of forces gave rise to the birth of internet banking. Building upon the relevant literature, this paper aims to develop a set of propositions to address the following questions: what brand strategy or strategies were used
-
Emerging market orientation: advertising and promotion in the French telecommunications sector: 1952-2002 Journal of Historical Research in Marketing Pub Date : 2021-07-10 Marie Carpenter, Patrick Luciano
Purpose The purpose of this paper is to analyze the level and forms of advertising in the French telecommunications sector between 1952 and 2002 in order to understand the transformation of the leading organization in the sector and its succesful adoption of increasingly sophisticated practices. The context of increased market orientation is examined to investigate how such practices emerge. Desig
-
A history of content marketing Journal of Historical Research in Marketing Pub Date : 2021-08-31 Fred Beard, Brian Petrotta, Ludwig Dischner
Purpose Contemporary practitioners of content marketing (CM) often suggest their discipline is an ancient one, yet mainly limit its origins to the custom-published magazines of the late 1800s. The purpose of this paper is to synthesize some of the many definitions of CM and to report the first scholarly history of its development and practice. Design/methodology/approach This study’s purposes led to
-
(En) act your age! Marketing and the marketization of history in young SMEs Journal of Historical Research in Marketing Pub Date : 2021-09-08 Terrance Weatherbee, Donna Sears
Purpose This paper aims to examine how wineries used history in their marketing communications to overcome the liability of newness in a settled field that valorizes duration and longevity. Design/methodology/approach A multiple-case study investigated the treatment of history in marketing by young wineries in a new wine region. Data included interviews, site visits and marketing communications. Findings
-
New Zealand’s ANZAC nurses: marketizing the great war for a 21st-century fit Journal of Historical Research in Marketing Pub Date : 2021-09-08 Jayne Krisjanous, Christine Hallett
Purpose The aim of this paper is to demonstrate how a historical event packaged as an iconic heritage cultural brand can be marketized and modified over time to ensure brand longevity and continued emotional commitment and loyalty through the leverage of stories and associations more closely aligned with modern-day audiences. The authors do this through examining the marketization of the New Zealand
-
Commodifying ancient cultural heritage: the market evolution of the Parthenon temple Journal of Historical Research in Marketing Pub Date : 2021-07-28 Zafeirenia Brokalaki, Georgios Patsiaouras
Purpose The purpose of this paper is to show and critically discuss the motivations, conflicting narratives, practices and effects around the marketisation of cultural heritage. The work focusses on the exemplar case study of the ancient temple of the Athenian Parthenon, as a proto-brand, to explore ancient, medieval and modern marketing forces and practices through which various stakeholders have
-
Three historical narratives on advertising self-control in Brazil Journal of Historical Research in Marketing Pub Date : 2021-04-08 Laís Rodrigues, Alessandra de Sá Mello da Costa, Marcus Wilcox Hemais
Purpose The purpose of this paper is to analyze how, in three different contexts, the National Council for Advertising Self-Regulation narratively uses its past to build an official history concerning its origins that legitimates advertising self-control as a hegemonic narrative. Design/methodology/approach By using the historical research and the “uses of the past” approach, this study identifies
-
John H. Patterson and the early sales practices of NCR Journal of Historical Research in Marketing Pub Date : 2021-03-01 Jon M. Hawes
Purpose This paper aims to explore not only the greatness of Patterson but also some of the mistakes he made along the way. Design/methodology/approach The study traces the career of John Patterson, founder and president of the National Cash Register (NCR) from 1884 to 1922. Data from many different sources, some only recently available through the HathiTrust Digital Library, are analyzed to provide
-
Advertising and marketing archives and ephemera at the Harvard libraries: discovery and opportunity Journal of Historical Research in Marketing Pub Date : 2020-11-09 Fred Beard, Brian Petrotta
Purpose A series of online searches of the Harvard University Library System – which includes the Baker Library, Houghton Library and the Radcliffe Institute’s Arthur and Elizabeth Schlesinger Library – on the History of Women in America revealed nearly 1,000 archive and manuscript holdings on advertising and related topics. This paper aims to investigate the extent of these holdings, to assess their
-
Advertising food to Australian children: has self-regulation worked? Journal of Historical Research in Marketing Pub Date : 2020-10-20 Nipa Saha
Purpose This paper aims to outline the historic development of advertising regulation that governs food advertising to children in Australia. Through reviewing primary and secondary literature, such as government reports and research, this paper examines the influence of various regulatory policies that limit children’s exposure to food and beverage marketing on practices across television (TV), branded
-
“The gift that starts a home”: marketing of the hope chest in the USA Journal of Historical Research in Marketing Pub Date : 2020-09-30 Leighann Neilson, Erin Barkel
Purpose This paper aims to present a history of the marketing of hope chests in the USA, focusing in particular on one very successful sales promotion, the Lane Company’s Girl Graduate Plan. The Girl Graduate Plan is placed within its historical context to better understand the socioeconomic forces that contributed to its success for a considerable period but ultimately led to decreased demand for
-
The marketing of concerts in London 1672–1749 Journal of Historical Research in Marketing Pub Date : 2020-09-04 Catherine Harbor
Purpose This paper aims to explore the nature of the marketing of concerts 1672–1749 examining innovations in the promotion and commodification of music, which are witness to the early development of music as a business. Design/methodology/approach The study takes as its basis 4,356 advertisements for concerts in newspapers published in London between 1672 and 1749. Findings Musicians instigated a
-
Arms and armor collecting in America: history, community and cultural meaning Journal of Historical Research in Marketing Pub Date : 2020-08-24 Terrence H. Witkowski
Purpose This study aims to present a history and critical analysis of arms and armor collecting in America from the late 19th century until the present day. Design/methodology/approach The research draws from the literature on arms and armor, from primary written, visual and material evidence, and from the author’s long experience as an antique gun and sword collector. Findings American arms and armor
-
Conceptual-historical analytical research model: a means for applying history to contemporary marketing problems Journal of Historical Research in Marketing Pub Date : 2020-06-13 Anthony McMullan, Stephen Dann
This paper aims to present a new model of marketing analysis that is capable of using the embedded knowledge that sits untapped in the history of marketing thought to solve contemporary marketing problems – the conceptual-historical analytical research model (CHARM).,This paper outlines the evolution of historical analysis methods (HAM), along with critiques and enhancements of the prior processes
-
Variations in American marketing practices of early 19th-century ceramic importers and dealers, reflecting culture and identity Journal of Historical Research in Marketing Pub Date : 2020-06-03 Neil Ewins
Purpose This paper explores the advertising strategy of crockery importers and dealers in relationship to their origins and backgrounds. This is a departure from earlier ceramic-history literature which tended to focus on the Staffordshire producers, with limited awareness of how the identity of importers and dealers influenced what products were sold, and their individual approaches to marketing.
-
The Knack of Selling: scientific salesmanship, relational themes and military metaphors in early marketing thought Journal of Historical Research in Marketing Pub Date : 2020-06-01 Mark Tadajewski, D.G. Brian Jones
The purpose of this paper is to provide an historical analysis of an important early contribution to the history of marketing thought literature – the six-book series titled The Knack of Selling – which was published in 1913 and intended as an early training course for salesmanship.,This research utilized a close, systematic reading of The Knack of Selling series and places it in the professional and
-
William A. Shryer, scientific advertising, habits and motivation research Journal of Historical Research in Marketing Pub Date : 2020-06-01 Mark Tadajewski
This paper examines a neglected stream of literature in marketing theory which engaged with the idea that there was more to consumer behavior than conscious and rational thought.,This is a close reading of the core themes that appear in William A. Shryer’s work. Linkages are made to other pertinent sources.,We extend McMahon’s (1972) study and offer a different reading of Shryer’s writing to that proffered