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Antecedents and consequences of conceptualizing online hyperconnected brand selection Journal of Consumer Marketing Pub Date : 2024-03-15 Salman Majeed, Woo Gon Kim
Purpose To influence consumer pre-purchase decision-making processes, such as brand selection and perceived brand experience, brands are interested in adopting hyperconnected technological stimuli, such as artificial intelligence, augmented reality (AR), virtual reality, social media and tech devices. However, the understanding of different hyperconnected touchpoints remained shallow and results mixed
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Social identification theory and the elaboration likelihood model: impact of strength of ethnic identification among African American consumers on services advertising evaluations Journal of Consumer Marketing Pub Date : 2024-03-05 Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel Ángel Zúñiga
Purpose This paper aims to explore the effectiveness of ethnically targeted ads in developing consumer–brand relationships through an application of social identification theory and elaboration likelihood model among African American consumers in the service sector. Design/methodology/approach Study 1 used a 2 (service type: hedonic vs utilitarian) × 2 (strength of ethnic identification: high vs low)
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Word on the street: apparel-related critical incidents leading to eWOM and channel behaviour among millennial and Gen Z consumers Journal of Consumer Marketing Pub Date : 2024-03-01 Amy Dorie, David Loranger
Purpose The purpose of this study is to investigate characteristics of apparel-related critical incidents that motivate both Generation Z and Y consumers to share electronic word-of-mouth (eWOM) via specific online channels. Design/methodology/approach The current research used an exploratory mixed-methods approach. Findings Qualitative findings of critical incidents revealed that the main situations
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The impact of financial and behavioural sunk costs on consumers’ choices Journal of Consumer Marketing Pub Date : 2024-02-29 Kármen Kovács
Purpose The purpose of this paper is to develop a systematic literature review on the sunk cost effect from consumers’ perspectives. By applying a comprehensive approach, this paper aims to synthesise and discuss the impact of financial and behavioural sunk costs on consumers’ decisions, judgements and behaviour before and after purchasing. This study also identifies potential research avenues to inspire
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Keeping promises in cause-related marketing campaigns: development and validation of promised impact evidence scale Journal of Consumer Marketing Pub Date : 2024-02-29 Parthesh R. Shanbhag, Yogesh Pai P., Murugan Pattusamy, Gururaj Kidiyoor, Nandan Prabhu
Purpose This study aims to investigate the potential positive effects of cause-related marketing (CRM) campaigns that show evidence of commitment to espoused causes. It examines whether consumers respond positively when a CRM campaign promises to deliver proof of the espoused cause. Design/methodology/approach This study adopted the grounded theory approach to conceptualize the promised impact evidence
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Self-determination theory and customer revenge behavior: explaining how customers regulate their anger and revenge behavior Journal of Consumer Marketing Pub Date : 2024-02-21 Nasser Shahrasbi, Mina Rohani, Mostafa Purmehdi, Ali Rajabzadeh Ghatari
Purpose This study aims to explore and empirically examine an integrative model of the customer revenge process by linking two well-established theories of self-determination theory (SDT) and appraisal theory. Design/methodology/approach A survey of 901 respondents, followed by a post-hoc survey of 712 individuals, was conducted to examine the autonomous versus controlled orientations for revenge motivation
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Testing the effects of moral intensity news frames on consumer boycott intention Journal of Consumer Marketing Pub Date : 2024-02-16 Olivia Stacie-Ann Cleopatra Bravo, Sindy Chapa
Purpose This exploratory research examined how emphasizing a brand’s unethical behaviour through high moral intensity news framing influences consumer boycott intention. Design/methodology/approach The hypotheses were tested and validated using two experimental studies that expose customers of real retail and personal care product brands to news articles that have high and low moral intensity news
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Delving into the behaviour of sharing economy consumers: a literature review Journal of Consumer Marketing Pub Date : 2024-02-16 Cecilia Grieco, Chiara Palagonia
Purpose The impact of the sharing economy on traditional businesses has largely been analysed from both company and consumer perspectives. In the case of the latter, scholars have produced a rich field of research into different aspects of consumer behaviour and the way it is reshaped in these alternative consumption patterns. This study aims to provide a systematization of these studies and to develop
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The effect of online company responses on app review quality Journal of Consumer Marketing Pub Date : 2024-02-05 Qiuli Su, Aidin Namin, Seth Ketron
Purpose This paper aims to investigate textual characteristics of customer reviews that motivate companies to respond (sentiment negativity and sentiment deviation) and how aspects of these company responses (response intensity, length and tailoring) affect subsequent customer review quality (comprehensiveness and readability) over time. Design/methodology/approach Leveraging a large data set from
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Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands Journal of Consumer Marketing Pub Date : 2024-02-09 Ekta Aggarwal, Anurupa B. Singh, Richa Misra
Purpose The young generation (Gen Z and Millennials) has a different set of values that the brand needs to interpret better. There is evidence of a correlation between luxury brands and sustainability. The purpose of this study is to assess the impact of consumers’ consumption values (functional, experiential, and symbolic) and ethical values (ascribed responsibility) through flow experience (FE) on
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Promoting access-based consumption practices through fashion renting: evidence from Italy Journal of Consumer Marketing Pub Date : 2024-01-26 Elisabetta Savelli, Barbara Francioni, Ilaria Curina, Marco Cioppi
Purpose The purpose of this study is to extend the research on fashion renting (FR) by investigating how personal and social motives (i.e. “subjective norms”, “perceived behavioural control”, “sustainable orientation” and “FR benefits”) affect consumers’ attitudes and intentions towards it. In addition, personality traits are investigated as potential antecedents of FR, resulting in the proposal of
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How best to advertise low-fit brand extensions: a construal level theory perspective Journal of Consumer Marketing Pub Date : 2024-01-15 Muhammad Rashid Saeed, Richard Lee, Larry Lockshin, Steven Bellman, Song Yang, Justin Cohen
Purpose Low-fit brand extensions offer several potential benefits, yet their success is challenging. Building on construal level theory, this study aims to investigate how different advertising appeals can improve the evaluations of low-fit brand extensions through two different processes (cognitive and affective). Design/methodology/approach Two experiments were conducted with US consumers. Study
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Reverse contagion: role of empathy, narrative appeal, and intensity of previous misbehavior Journal of Consumer Marketing Pub Date : 2024-01-08 K.R. Jayasimha, Himanshu Shekhar Srivastava, K. Sivakumar, Manoharan Sivaraman
Purpose This study aims to explore consumer motivations to mitigate the contagion effect in access-based consumption after instances of prior customer misbehavior. Reverse contagion, demonstrated through customer citizenship behavior, entails using both firm-provided and personal resources to cocreate value, even in the presence of norm violations by others. The research delves into the influence of
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Do female adolescents respond better to thin or plus-size ad characters? Journal of Consumer Marketing Pub Date : 2023-12-19 Aysen Bakir, Jessica Castonguay, Jeffrey G. Blodgett
Purpose This study aims to examine the effects of character body size, subject body size and product type on female adolescents’ attitudes toward the character. Given prior research showing that adolescents identify more strongly with those whom they view as similar to themselves, it is possible that heavy and obese adolescents will react more favorably to plus-size ad characters. Design/methodology/approach
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Influence of self-esteem on regret for criticized normal versus abnormal consumer decisions Journal of Consumer Marketing Pub Date : 2023-12-06 Jose Mauro da Costa Hernandez, Annaysa Salvador Muniz Kamiya, Murilo Costa Filho
Purpose This study aims to examine differences in regret between individuals with high vs low self-esteem that follows from negative appraisals for unsuccessful consumer decisions that are either congruent or not with perceived norms. This study also tested the mediating role of decision responsibility and the ability of psychological repair work in regulating regret. Design/methodology/approach Hypotheses
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A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand Journal of Consumer Marketing Pub Date : 2023-11-22 Elmira Shahriari, Hamid Abbassi, Ivonne M. Torres, Miguel Ángel Zúñiga, Nourah Alfayez
Purpose The purpose of this paper is to examine the extent to which cultural differences and slogan meaning type affect the role of comprehension in attitude toward the ad (Aad) and attitude toward the brand (Abrand) formation. Design/methodology/approach In an online experiment, a total of 256 adult participants from the USA (ranged in age from 19 to 26 years old) and 184 participants from France
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How electronic word of mouth (eWOM) shapes consumer social media shopping Journal of Consumer Marketing Pub Date : 2023-11-20 Brittany Beck, Melanie Moore Koskie, William Locander
Purpose This study aims to contribute to the ongoing discussion of how consumers approach shopping directly via social media by explicating decisions related to trust on social media and how various types of electronic word of mouth (eWOM; ratings and reviews, recommendations and referrals and social media communities) contribute to these decisions. Design/methodology/approach A total of 198 respondents
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Greening the bottom line: a new scale to discern consumer perceptions of a firm’s green orientation Journal of Consumer Marketing Pub Date : 2023-11-14 Edward Ramirez, Gabriel Moreno, John Hadjimarcou
Purpose The purpose of this paper is to introduce a new scale designed to assess a firm's green orientation from the consumer's perspective. Its effects are tested on a managerially relevant outcome variable and an objectively measured product-performance indicator. Design/methodology/approach Four studies based on various data sources identify and operationalize a green-oriented firm. Leveraging signaling
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Consumer response to podcast advertising: the interactive role of persuasion knowledge and parasocial relationships Journal of Consumer Marketing Pub Date : 2023-10-23 Nancy H. Brinson, Laura L. Lemon, Coral Bender, Annika Fetzer Graham
Purpose The purpose of this study is to examine whether consumers are able to critically evaluate promotional content presented by a podcast host with whom they have a parasocial relationship, and how this interaction impacts the listeners’ behavioral intentions toward the advertised brand. Design/methodology/approach Using a blended theoretical foundation of Persuasion Knowledge Model and Parasocial
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The bright and dark sides of online customer engagement on brand love Journal of Consumer Marketing Pub Date : 2023-10-05 Noel Yee Man Siu, Tracy Junfeng Zhang, Raissa Sui-Ping Yeung
Purpose Drawing on conservation of resources theory, this study aims to investigate the impact of online customer engagement on brand love via dual mediating mechanisms, empowerment (bright side) and stress (dark side). The roles of perceived brand quality and extroversion as weakener and facilitator respectively on the dark side effect are also examined. Design/methodology/approach An online survey
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Consumer privacy in smartphones: a systematic literature review Journal of Consumer Marketing Pub Date : 2023-09-11 Balakrishnan Unny R., Samik Shome, Amit Shankar, Saroj Kumar Pani
Purpose This study aims to provide a systematic review of consumer privacy literature in the context of smartphones and undertake a comprehensive analysis of academic research on this evolving research area. Design/methodology/approach This review synthesises antecedents, consequences and mediators reported in consumer privacy literature and presents these factors in a conceptual framework to demonstrate
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I don’t like it but I use it: how online physician reviews affect readers’ trust Journal of Consumer Marketing Pub Date : 2023-09-08 Shabnam Azimi, Sina Ansari
Purpose Recent research suggests that more than two-thirds of people use online reviews to find a new primary care physician (PCP). However, it is unclear what role review content plays when a patient uses online reviews to decide about a new PCP. This paper aims to understand how a review's content, related to competence (communication and technical skills) and benevolence (fidelity and fairness)
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Understanding impulse buying: a two-faceted tale Journal of Consumer Marketing Pub Date : 2023-08-29 Cherouk Amr Yassin, Ana Maria Soares
Purpose Drawing upon the elaboration likelihood model, this study aims to illuminate contradictory findings from previous research regarding the impact of positive and negative emotions, as well as promotions, on impulse buying (IB). Specifically, this study takes a two-faceted approach to IB, considering both affective IB and cognitive IB. Design/methodology/approach A proposed model of IB is tested
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Effects of dietary restraint on perceived healthfulness and purchase intention: the moderating effects of food type and product label Journal of Consumer Marketing Pub Date : 2023-08-18 Anita G. Rodriguez, Rozbeh Madadi, Erin Baca Blaugrund, Ram N. Acharya, O. John Idowu, Miguel Ángel Zúñiga, Ivonne M. Torres
Purpose The purpose of this study is to investigate genetically modified food labeling effects on dietary restrained consumers’ perception and purchase intention based upon various labels and food type – whole versus processed. Design/methodology/approach A 2 (food type: whole vs processed) × 2 (product label: genetically modified organism [GMO] vs nongenetically modified organism [non-GMO]) research
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Exploring the psychological characteristics of style and fashion clothing orientations Journal of Consumer Marketing Pub Date : 2023-08-15 Kristian Steensen Nielsen, Tina Joanes, Dave Webb, Shipra Gupta, Wencke Gwozdz
Purpose This study aims to examine the conceptual distinction of two clothing orientations – style orientation and fashion orientation. Style and fashion orientations both express identity and individuality, but the fashion orientation may more strongly reflect materialistic values, which extensive evidence shows are detrimental to well-being. This study investigates how the clothing orientations are
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Differential effects of physical and financial threats in weight loss advertising: a case of uncertainty Journal of Consumer Marketing Pub Date : 2023-08-14 Corliss Thornton, Lenita Davis, Bruce Weinberg
Purpose Advertisements often use fear appeals to encourage prevention focused behaviors. This approach has been somewhat successful in changing attitudes and behaviors, often encouraging consumers to secede from behaviors such as smoking or to adopt preventative behaviors such as engaging in health screenings. However, health-care marketers have been less successful in efforts to reduce obesity. The
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CSR-authenticity and conciliation after service failure: the role of apology and compensation Journal of Consumer Marketing Pub Date : 2023-08-09 Gizem Atav, Subimal Chatterjee, Basak Kuru
Purpose This paper aims to explore how authentic corporate social responsibility (CSR) activities can serve as a proactive service recovery tool and shield service providers from the negative consequences of service failures. Specifically, the authors investigate the conditions under which such activities can encourage conciliatory behavior among aggrieved consumers and how adding reactive service
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Exploring the role of innovation attributes on mobile payment adoption Journal of Consumer Marketing Pub Date : 2023-08-03 Denni Arli, Marat Bakpayev
Purpose Consumers worldwide are increasingly adopting mobile payments. However, despite its global popularity, this innovation did not diffuse among American consumers extensively. As of 2019, less than 30% of smartphone users in the USA engaged in mobile payments. The purpose of this paper is to investigate drivers of mobile payment adoption in the USA and to explore the mediating factors of consumers’
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Guest editorial: challenging the coloniality of raced markets Journal of Consumer Marketing Pub Date : 2023-07-20 Haseeb Shabbir, Michael R. Hyman, Alena Kostyk
Purpose This special issue explores how marketing thought and practice have contributed to systemic racism but could alleviate racially insensitive and biased practices. An introductory historical overview briefly discusses coloniality, capitalism, eugenics, modernism, transhumanism, neo-liberalism, and liquid racism. Then, the special issue articles on colonial-based commodity racism, racial beauty
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Role of justification of unethical behaviour in sustainable fashion consumption among Indian consumers: a parallel mediation approach Journal of Consumer Marketing Pub Date : 2023-07-04 Jaspreet Kaur, Sangeeta Gupta, Lata Bajpai Singh
Purpose Sustainable consumption is an important topic for different industries, including the fashion industry. Despite a favourable attitude of consumers towards sustainable products in the fashion industry, the actual purchase by the consumers is limited. Thus, the present study examines sustainable consumption using the theory of planned behaviour (TPB). The purpose of this paper is to study the
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The role of implicit theories in consumer intertemporal preference Journal of Consumer Marketing Pub Date : 2023-06-21 Miyuri Shirai
Purpose This study aims to investigate the psychological process of intertemporal choices between larger-later and smaller-sooner monetary options. Prior research showed consumer impatience – a tendency to prefer a smaller-sooner option over a larger-later option. This research identifies an individual difference that predicts patience and mediators that explain the underlying mechanism. Design/methodology/approach
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Buyer-seller negotiation in consumer markets: an intention congruence approach Journal of Consumer Marketing Pub Date : 2023-06-13 Omar Shehryar
Purpose The purpose of this study is to understand how the degree of congruence between buyers’ and sellers’ intentions to negotiate impacts buyers’ postpurchase emotions and attitudes. In addition, the study examines whether buyers’ self-confidence and negotiation expertise can increase buyers’ perceptions of control and regret, as well as buyers’ postpurchase satisfaction and enjoyment with the purchase
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Wounding pride and infusing affect: the ambivalent emotional experience of checkout charity Journal of Consumer Marketing Pub Date : 2023-06-08 Joshua T. Coleman, Michael C. Peasley
Purpose This study aims to apply the Wounded Pride/Spite model (integral emotions which occur during the donation request) and the Affect Infusion model (incidental emotions primed before encountering the checkout charity request) to check out charity to understand the interactive effects of positive and negative emotional responses. Furthermore, the moderating role of a positive or negative shopping
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Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z Journal of Consumer Marketing Pub Date : 2023-05-11 Maria Giovanna Confetto, Claudia Covucci, Felice Addeo, Mara Normando
Purpose The young members of Generation Z, who are hyperconnected and addicted to social media, are thought to be particularly sensitive to environmental and social concerns. This study aims to draw on a conceptual model that is based on the stimulus-organism-response paradigm. Exposure to sustainability content on social media is considered to be a stimulus that affects the development of sustainability
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Exploring fire for financial independence retire early (FIRE): a netnography approach Journal of Consumer Marketing Pub Date : 2023-05-10 Abdul Wahid Khan, Jatin Pandey
Purpose Consumers’ lifestyle and financial decision-making affects their overall well-being. This paper aims to explore the factors that motivate consumers to pursue the goal of financial independence and retiring early (FIRE). Design/methodology/approach Qualitative netnography was used to analyze FIRE-related discussions by FIRE-specific online communities. The findings were triangulated using inputs
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The impact of nutrition labeling on consumer perceptions of wine Journal of Consumer Marketing Pub Date : 2023-05-10 Deidre Popovich, Natalia Velikova
Purpose The purpose of this study is to examine how consumers perceive nutrition labeling on wine and how this information impacts healthiness perceptions of wine. Design/methodology/approach A series of four experiments focused on healthiness perceptions and purchase likelihood. Findings Consumers who read wine labels rate wine as significantly less healthy. Sugar content affects healthiness perceptions
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The effects of firm-generated content on different social media platforms on viral marketing Journal of Consumer Marketing Pub Date : 2023-04-28 Renping Zhang, Xingyu Chen, Wei Wang, Mohsin Shafi
Purpose This study aims to explore the impact of firm-generated content (FGC) on viral marketing on multiple social media platforms, and how social ties embedded in different social media platforms affect the motives for social dissemination. Design/methodology/approach Three studies were conducted to test the model. A quasi-field experiment (Study 1) supported this main effect. Studies 2 and 3 examined
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Why do consumers engage in a social media brand community: investigating the effect of psychological empowerment on commitment and loyalty Journal of Consumer Marketing Pub Date : 2023-04-25 Mahima Shukla, Richa Misra, Rahul Gupta
Purpose This study aims to use empowerment theory to examine the relationship between a user's engagement type (active or passive) and psychological empowerment (intrapersonal and interactional) in the context of a social media brand community (SMBC). This study also looks at the impact of psychological empowerment on brand community commitment (CC) and brand loyalty. Design/methodology/approach Convenience
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How do Machiavellianism, narcissism and psychopathy tendencies influence consumer avoidance and revenge-seeking following a service failure? Journal of Consumer Marketing Pub Date : 2023-04-19 Tyler Hancock, Stacie F. Waites, Catherine M. Johnson, Jennifer L. Stevens
Purpose This study aims to identify the impact that Machiavellianism, narcissism and psychopathy tendencies have on avoidance and revenge-seeking after a service failure. The research examines the role that negative affect and desire for revenge play in aggressive behaviors by consumers. Design/methodology/approach The study uses a survey research methodology. The measurement model is validated using
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License is “suspended”: the impact of social sharing on curbing moral licensing Journal of Consumer Marketing Pub Date : 2023-04-19 Na Wen, Tao Eric Hu
Purpose Despite its prevalence and serious negative impact on consumer behavior, marketing strategies and social welfare, little is known about how to effectively curb moral licensing. Drawing on research in warm-glow giving and virtue signaling, this paper aims to propose that social sharing can help alleviate the moral licensing effect; and this effect is mediated by moral self-regard and moderated
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Why do we twitch? Vicarious consumption in video-game livestreaming Journal of Consumer Marketing Pub Date : 2023-04-14 Harper Kohls, Jacob L. Hiler, Laurel Aynne Cook
Purpose This study aims to examine vicarious consumption (VC) via the video-game streaming platform Twitch. The authors posit that watching someone play can offer the same enjoyment (measured through emotional experience, mood and joy) as playing. Design/methodology/approach A mixed-methods approach was used. A qualitative phase involving semistructured qualitative interviews, naturalistic inquiry
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Impact of failure severity levels on satisfaction and behavior: from the perspectives of justice theory and regulatory focus theory Journal of Consumer Marketing Pub Date : 2023-04-11 Sarabjit Kaur Sidhu, Fon Sim Ong, M.S. Balaji
Purpose This study aims to investigate the moderating role of low and high failure severity levels on recovery satisfaction and on behavioral intentions through recovery satisfaction. This research adopted justice theory and regulatory focus theory to provide further explanations on the inconsistencies in the extant literature regarding service failure and responses to service recovery. Design/methodology/approach
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Close your eyes and open your mind: how closed eyes affect evaluations of utilitarian and hedonic advertising appeals Journal of Consumer Marketing Pub Date : 2023-04-11 Younghwa Lee, Marat Bakpayev, Sukki Yoon, Kacy Kim
Purpose Drawing on embodied cognition and construal level theory perspectives in marketing literature, the purpose of this study is to propose that closed eyes make events appear distant and increase high-level construal and abstract processing, whereas opened eyes make events appear near and increase low-level construal and concrete processing. The authors further argue that high (low) construal level
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Investigating consumer ethical beliefs: role of moral philosophies and personality traits Journal of Consumer Marketing Pub Date : 2023-04-06 Prachi Gala, Rahul Chauhan, Robert King, Scott Vitell
Purpose This research looks at the main effect of individuals’ moral philosophies, idealism and relativism, and its impact on the four dimensions of the consumer ethics beliefs – active benefit, passive benefit, no harm and doing good. The moderating impact of two dominant personalities – Machiavellianism and narcissism – was also analyzed. Based on Hunt–Vitell theory of ethics, this study aims to
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Exploring consumer perceptions of no- and low-alcohol craft beers Journal of Consumer Marketing Pub Date : 2023-04-06 Scott Taylor Jr., Elizabeth A. Whalen, Cortney L. Norris
Purpose This two-part exploratory study aims to investigate the perceptions of active lifestyle individuals and general craft beer consumers toward no- and low-alcohol craft beers. The influence of advertising appeals is also tested to determine the effectiveness of value-expressive and guilt appeals in determining switching behaviors. Design/methodology/approach The first study used a mixed-methods
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Now that everyone else has panicked, well… I have to panic: regulatory focus predicts panic buying during COVID-19 Journal of Consumer Marketing Pub Date : 2023-03-28 Guy Moshe Ross
Purpose The purpose of this paper was to identify social and behavioral factors responsible for panic buying during global pandemics such as COVID-19. Design/methodology/approach According to regulatory focus theory, behavior of individuals is regulated by two motivational systems – prevention and promotion. Prevention-focused behavior is motivated by security and safety needs and is associated with
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Antecedents of acceptance model for e-procurement in Jordanian public shareholding firms Journal of Consumer Marketing Pub Date : 2023-03-28 Dmaithan Abdelkarim Almajali, Tha’er Majali, Ra'ed Masa'deh, Mohmood Ghaleb Al-Bashayreh, Ahmad Mousa Altamimi
Purpose The commonly used e-procurement systems still show unsatisfactory implementation outcomes because many organisations are still unable to effectively interpret the initial adoption decision. The e-procurement systems are generally developed at organisational level, but their usage is at individual level, by the employees particularly. This paper examined technology acceptance model’s (TAM) key
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IKEA vs Trophy effect – an experimental comparison Journal of Consumer Marketing Pub Date : 2023-03-28 Christoph Bühren, Marco Pleßner
Purpose What if companies try to combine the IKEA and Trophy winner effects? The purpose of this study is to understand the similarities and differences between both effects. This is not only theoretically but also practically important for the way that companies interact with their customers. Design/methodology/approach Successful work – invested either to create or to obtain a product – increases
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Identity transition process: a study of the holistic wellness retreat experience Journal of Consumer Marketing Pub Date : 2023-03-22 Margarita Lyulicheva, Sheau Fen Yap, Ken Hyde
Purpose Wellness tourism offers opportunities for consumers to explore the self. This paper aims to explore how identity transitions occur in a liminal tourism space – a holistic wellness retreat. Design/methodology/approach The authors adopt a qualitative methodology, including in-depth semi-structured interviews supplemented by various projective techniques. Following an interpretivist approach,
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Threat specificity in fear appeals: examination of fear response and motivated behavior Journal of Consumer Marketing Pub Date : 2023-03-16 Kamila Sobol, Marilyn Giroux
Purpose A fear appeal is a communication tactic designed to scare people into adopting desired behaviors (e.g. wash hands to avoid contracting COVID-19). While it is generally acknowledged that fear appeals can be persuasive at motivating behavior, this paper aims to identify how to optimally identify how to optimally frame the focal threat to increase their effectiveness as well as to uncover additional
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The roles of trait prudence and desire in consumer self-control for temptations Journal of Consumer Marketing Pub Date : 2023-03-15 Alexandra Aguirre-Rodriguez, Patricia Torres
Purpose This paper aims to examine the role of volitive desire in self-control toward temptations. It extends prior research on the role of prudence in temptation resistance by empirically demonstrating that prudence bolsters self-control toward food temptations by lowering volitive desire motivation toward temptation enactment. Design/methodology/approach This study consists of a 2 (food type: temptation
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Price sensitivity and online shopping behavior during the COVID-19 pandemic Journal of Consumer Marketing Pub Date : 2023-03-14 Vahid Rahmani, Elika Kordrostami
Purpose The COVID-19 pandemic has disrupted numerous businesses and upended the lives and shopping habits of most consumers. This study aims to examine the price sensitivity and the efficacy of online reviews during a pandemic crisis. Design/methodology/approach This study borrowed from the regulatory focus theory and heuristic-systematic model and used a unique longitudinal sample of 320,000 product/day
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What is known and what is unknown about food buying and consumption behavior during the COVID-19 pandemic? A systematic literature review Journal of Consumer Marketing Pub Date : 2023-03-14 Costanza Nosi, Barbara Aquilani, Irene Fulco
Purpose This study aims to analyze the management and marketing literature on food buying and consumption behavior during the COVID-19 pandemic to shed light on how consumers reacted to this global crisis, to help interpret consumer reactions to possible future crises and to identify future research avenues. Design/methodology/approach This study adopts a systematic literature review as research methodology
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Urban Vietnamese consumers’ preferences for attributes of sustainably produced rice Journal of Consumer Marketing Pub Date : 2023-03-07 Nguyen Thuy Trang, Steven W. Kopp, Vo Hong Tu, Mitsuyasu Yabe
Purpose The purpose of the present research is to examine the comparative values that urban Vietnamese consumers place on attributes of rice that is produced using environmentally friendly methods. The authors consider the impacts that this may have on the livelihoods of rural Vietnamese small farmers. Rice is an “impure public good” that includes both “private” and “public” attributes that consumers
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Exploration of the applicability of the front-of-package nutrition label to advertising in comparison with the label on the product package Journal of Consumer Marketing Pub Date : 2023-03-02 Sumin Shin, SangHee Park
Purpose A front-of-package label is a simple and effective way to communicate nutrition information to consumers. However, the use of the label has been limited to product packages. The purpose of this study is to explore the applicability of a front-of-package label to food print advertisements and to examine how the degree of nutrient content on the label influences consumer perceptions and behavioral
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This ad’s for you: how personalized SNS advertisements affect the consumer–brand relationship Journal of Consumer Marketing Pub Date : 2023-03-02 Trang Tran, Sandipan Sen, Eric Van Steenburg
Purpose Firms can now access users’ digital histories due to advances in technology and deliver personalized recommendations through social network sites (SNS) such as Facebook that offers advanced targeting options and reliable conversion tracking. This paper aims to examine the effects of personalized advertisements on SNS on the relationship between consumers and brands, tests the impact of brand
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Technology-enabled well-being in the era of IR4.0: marketing and public policy implications Journal of Consumer Marketing Pub Date : 2023-02-28 Abhijit Roy, Marat Bakpayev, Melanie Florence Boninsegni, Smriti Kumar, Jean-Paul Peronard, Thomas Reimer
Purpose Technological progress and the advancement of the 4th Industrial Revolution (IR 4.0) are well underway. However, its influence on the transformation of core sectors from the perspective of consumer well-being remains under-explored. Seeking to bridge this gap in the marketing and public policy literature, this study aims to propose a conceptual framework to explicate how data-driven, intelligent
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It’s a force of habit: influences of emotional eating on indulgent tendencies Journal of Consumer Marketing Pub Date : 2023-02-28 My Bui, Anjala Krishen, Elyria Kemp
Purpose The purpose of this paper is to build upon reward-learning theory and examine the role of indulgent food consumption and habitual eating behaviors as a means of emotional coping. Design/methodology/approach Both qualitative and quantitative methods were enlisted to explore emotional eating and indulgent tendencies. In Phase 1 of this research, participants responded to open-ended questions
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Seeing is buying: should offline retailers use shelf-based scarcity to sell products? Journal of Consumer Marketing Pub Date : 2023-02-13 Madhumitha Ezhil Kumar, Shivendra Kumar Pandey, Dheeraj P. Sharma, Himanshu Rathore
Purpose This study aims to examine the moderating role of two product-related variables – product type and product involvement on the relationship between shelf-based scarcity (SBS) and purchase intention. Design/methodology/approach The authors used four 2 × 2 between-subject experiments to test the proposed moderation. Findings Results from the four experimental studies provide the following insights
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How can we encourage mindful consumption? Insights from mindfulness and religious faith Journal of Consumer Marketing Pub Date : 2023-01-31 Sharad Gupta, Weng Marc Lim, Harsh V. Verma, Michael Polonsky
Purpose Mindful consumption is a popular concept that is often associated with mindfulness and religious faith, but nonetheless, its empirical associations to these remain relatively underexplored. Clarifying the impact of mindfulness and religious faith on mindful consumption is important to delineate their effectiveness in influencing consumers to reconsider consumption decisions (e.g. the need for