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Hold my beer! Consumer perceptions of innovative and sustainable secondary packaging International Journal of Wine Business Research Pub Date : 2024-02-20 Cortney L. Norris, Marissa Orlowski, Scott Taylor, Jr.
Purpose As a result of both shifting social concerns and stricter legislation, many companies are seeking innovative and sustainable solutions for both primary and secondary packaging. The craft beer industry has made the most notable advancements with a variety of alternatives to the traditional secondary packaging (e.g. plastic rings) used to link beer cans. Yet, despite the impact packaging has
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The anatomy of exporting wineries of Argentina International Journal of Wine Business Research Pub Date : 2024-02-01 Nicolas Depetris Chauvin, Emiliano C. Villanueva
Purpose This study aims to provide a detailed characterization of Argentinean exporting wineries using a new rich firm-level data set to understand how capabilities and business strategies differ among firms with different levels of involvement in the export market. Design/methodology/approach A survey was distributed among all wineries along all wine regions of Argentina; the 45-min questionnaire
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Evaluating white wine consumer interest in Grüner Veltliner: a potential signature varietal for Pennsylvania International Journal of Wine Business Research Pub Date : 2024-01-19 Kathleen Kelley, Helene Hopfer, Michela Centinari
Purpose This study aims to determine white wine drinkers’ interest in Grüner Veltliner wine, a potential signature wine for the Commonwealth of Pennsylvania in the USA and identify the consumer segments likely to look for and purchase this wine varietal. Design/methodology/approach A total of 676 wine consumers from the Mid-Atlantic region in the USA were compared based on familiarity with Grüner Veltliner
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A toast to emerging terroir: exploring consumer attitudes toward local wine in Ukraine International Journal of Wine Business Research Pub Date : 2024-01-17 Oleksandra Hanchukova, Natalia Velikova, Olena Motuzenko
Purpose This paper aims to explore the emerging wine market of Ukraine. Specifically, the study examines Ukrainian consumer attitudes toward local wines and provides profiles of various groups of local wine consumers. Design/methodology/approach Data were collected via an online survey of Ukrainian wine consumers (N = 325). Factor and cluster analyses were performed to assess general attitudes toward
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The extent of “deceptive” advertising by wine retailers: caveat venditor International Journal of Wine Business Research Pub Date : 2023-12-11 Omer Gokcekus
Purpose The purpose of this study is to assess the presence of deceptive advertising practices in wine retailers’ e-mails and, if identified, to analyze the extent and content of these deceptive advertisements. Design/methodology/approach The study follows an observational research design to examine the accuracy of two claims that were made in 258 marketing e-mails from two major wine retailers in
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Craft beer preferences among digitarians in Italy International Journal of Wine Business Research Pub Date : 2023-11-28 Angelina De Pascale, Maurizio Lanfranchi, Raffaele Zanchini, Carlo Giannetto, Mario D'Amico, Giuseppe Di Vita
Purpose In recent years, the global consumption of craft beer witnesses remarkable growth. This growth is attributed to the evolving demographics of beer consumers, particularly the emergence of a new generation known as Digitarians or Generation Z. This study aims to analyze the key determinants influencing craft beer consumption among Digitarians. Design/methodology/approach An online questionnaire
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Defining the identity-image gap: an analysis of a collective wine brand International Journal of Wine Business Research Pub Date : 2023-11-10 Antonio Spiga, Jean-Marie Cardebat
Purpose The brand identity–image gap is a well-known marketing field. However, very little academic work has been done within the wine industry regarding collective brands. With the aim of filling this gap, this paper analyzes and describes the relationship between identity and the image of Bordeaux wines. It is intended as a collective wine brand. Design/methodology/approach From a positivist–functionalist
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The Indian beer dichotomy: an analysis of risk and benefit perception and its effect on consumer behavior International Journal of Wine Business Research Pub Date : 2023-11-07 Vikas Gupta, Manohar Sajnani
Purpose This paper aims to explore the risk and benefit perceptions influencing beer patrons’ purchase and consumption decisions in India. It delves into the drivers behind consumers’ consumption patterns and attitudes towards beer, which subsequently impact their behavioural intentions, including word-of-mouth recommendations and repurchase intentions. Design/methodology/approach The study uses a
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Wine experience scale: validating the behavior and motivations of Spanish wine tourists International Journal of Wine Business Research Pub Date : 2023-11-06 Clara Margaça, Esther Calderon-Monge, José Carlos Sánchez Garcia
Purpose Understanding the role of emotion, landscape, involvement and storytelling related to wine is the basis for understanding the wine tourist experience. The purpose of this study is to analyze the validity and reliability of the wine experience scale in Spain. Design/methodology/approach The scale validation comprised translation, cultural adaptation and validity, in which 250 wine tourists (45
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Experiences in a wine tourism destination from the visitors’ perspective International Journal of Wine Business Research Pub Date : 2023-11-01 Marcia Mariluz Amaral, Vitor Roslindo Kuhn, Sara Joana Gadotti dos Anjos, Luiz Carlos da Silva Flores
Purpose The objective of this study is to analyze the experiences in wine tourism according to narratives shared by the visitors themselves. Furthermore, this study aims to examine the levels of intensity associated with these experiences within a wine destination, considering the segmentation of visitors. Design/methodology/approach This study uses a mixed-methods approach to analyze data, incorporating
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The effect of wine tourism on the sustainable performance of Spanish wineries: a structural equation model analysis International Journal of Wine Business Research Pub Date : 2023-10-20 Javier Martínez-Falcó, Bartolomé Marco-Lajara, Patrocinio Zaragoza-Sáez, Eduardo Sánchez-García
Purpose The purpose of this study is to analyze the effect of wine tourism on the economic, social and environmental performance, i.e. the sustainable performance, of Spanish wineries. In addition, age, size and membership in the protected designation of origin are introduced as control variables to increase the precision of the cause-effect relationships analyzed. Design/methodology/approach A conceptual
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A bibliometric analysis of wine economics and business research: insights, trends, and future directions International Journal of Wine Business Research Pub Date : 2023-10-16 Giordano Ruggeri, Stefano Corsi, Chiara Mazzocchi
Purpose This study aims to provide a comprehensive overview of the academic landscape in wine economics and business research over the past decades, capturing and analysing the literature through rigorous bibliometric methodologies. The study is intended as a foundational resource for academics, policymakers and industry stakeholders interested in the evolving scholarly discourse within the wine industry
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A replication and extension of wine retail consumer purchase patterns: double jeopardy and duplication of purchase laws International Journal of Wine Business Research Pub Date : 2023-09-26 Damien Wilson, Maxwell Winchester, Michael S. Visser
Purpose This study aims to understand the degree of predictability and value in analyzing consumer purchase patterns in the US wine retail market. The study considers whether brands in US wine retailing follow the well-established Duplication of Purchase Law and Double Jeopardy Law. Design/methodology/approach Over 20,000 customer panel wine purchases were analyzed from a number of locations within
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Simulation of the impact of a wine supply management tool: a potential implementation of a climatic reserve in Switzerland International Journal of Wine Business Research Pub Date : 2023-09-26 Alexandre Mondoux, Bastien Christinet, Roxane Fenal, Olivier Viret
Purpose This study aims to identify the economic impact of a potential implementation of a Climatic Reserve for the Swiss predominant white grape variety (Chasselas) vinified in the AOC (controlled designation of origin) category. The Climatic Reserve would imply the possibility of harvesting an additional quantity of grapes whose commercialization in wine would be delayed until it is approved by the
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Wine consumer typologies based on level of involvement: a case of Turkey International Journal of Wine Business Research Pub Date : 2023-09-11 Haluk Koksal, Arian Seyedimany
Purpose The purpose of this study is to segment Turkish wine customers based on their level of involvement. This study profiles them based on their wine drinking motivations, wine attributes, information sources, wine purchasing and consumption behaviour and socio-demographic characteristics. Design/methodology/approach For this study, a structured online questionnaire was used to collect data from
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Wine international market structure and competitiveness International Journal of Wine Business Research Pub Date : 2023-08-17 Karim Marini Thomé, Vitoria Angie Leal Paiva, Tafarel Carvalho de Gois
Purpose This paper aims to analyse the wine market in relation to international competitiveness and international market structure. Design/methodology/approach To describe the international market structure, this paper uses Herfindahl–Hirschman Index and Net Export Index to measure export competitiveness revealed symmetric comparative advantage (RSCA). Finally, survival function analyses were developed
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How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers’ alcoholic drink purchases? International Journal of Wine Business Research Pub Date : 2023-08-11 Ágoston Temesi, Zoltán Lakner, Brigitta Unger-Plasek
Purpose This study investigated the factors of brand-related behavior, such as brand schematicity (BS), brand relevance in category (BRiC) and brand loyalty (BL), to clarify how they influence customer purchasing behavior regarding alcohol and other beverages. This study aims to provide insights that may benefit corporate and regulatory sectors regarding brand-related customer behavior and increases/decreases
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How heterogeneous wine lots result in a price discount relative to homogeneous lots International Journal of Wine Business Research Pub Date : 2023-08-08 Joseph L. Breeden
Purpose The purpose of this study is to determine whether the fine wine market is efficient between homogeneous lots and heterogeneous lots. Design/methodology/approach Auction price data for homogeneous (or solid) lots of fine wines was analyzed to create price prediction models. Those models were used to predict the expected auction price for the bottles within heterogeneous lots. Lastly, models
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Tapping into flavourful journeys: a systematic review and application of craft beer tourism frameworks International Journal of Wine Business Research Pub Date : 2023-07-18 Aaron Tham, Jenna Campton, Bruce Cooper-McKenzie
Purpose There is a growing interest in investigating craft beer tourism and consumption experiences as different destinations seek to position unique attributes and cultures in their culinary offerings. Yet, in this space, factors that have triggered the creation, management and marketing of craft beer tourism remain implicit. The purpose of this paper is therefore to present a systematic literature
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The impact of hop origin information on the sensory and hedonic evaluation of highly involved consumers of craft beer International Journal of Wine Business Research Pub Date : 2023-06-06 Alvaro Luis Lamas Cassago, Mateus Manfrin Artêncio, Daniele Ribeiro Contin, Beatriz Costa de Souza, Guilherme Silva Dias, Leonardo Gobbo Neto, Janaina de Moura Engracia Giraldi, Fernando Batista Da Costa
Purpose This paper aims to explore the impact of the origin of hops on the sensory and hedonic evaluation of highly involved craft beer consumers. Design/methodology/approach Data was collected through a between-subject tasting experiment, where the origin of hop was manipulated (imported vs locally grown). The craft beer samples used in the experiment were produced using hops of similar age but grown
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Shrinking the market space: consumer (overlapping) preferences for organic wines and three alternative competitors International Journal of Wine Business Research Pub Date : 2023-05-19 Riccardo Vecchio, Daniela Toccaceli, Alessandro Pacciani, Carla Cavallo, Gerarda Caso
Purpose The scenario of clean wines is rather articulated, and many consumers perceive diverse types of wines as a homogeneous category, not actually related with the true characteristics of the products. Additionally, most often, individuals turning to these wines are driven either by health concerns or environmental consciousness or by curiosity. The purpose of this study is to understand whether
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The quality of the Argentinean Malbec and the weather in the Mendoza region International Journal of Wine Business Research Pub Date : 2023-05-18 Ventura Charlin, Arturo Cifuentes
Purpose The climate in Mendoza is significantly different from the climate in most global wine-making regions. This paper aims to explore the relationship between the quality of the Malbec wine from the Mendoza region and its weather. Design/methodology/approach This study uses a multivariate regression model with fixed effects to assess how weather variations relate to wine quality. The Wine Spectator
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Strategic utilization of terroir in Japanese sake industry International Journal of Wine Business Research Pub Date : 2023-05-12 Kuo-Che Tseng, Yasuyuki Kishi
Purpose With the ongoing industrial transformation of the Japanese sake industry and the continuous growth of exports in recent years, terroir, one of the core concepts in the wine culture, has been strategically used in the sake industry. Therefore, as an essential investigation, the purpose of this study is to elucidate when, how and why terroir has been used in the sake industry. This study starts
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Examining motivations and challenges of black wine entrepreneurs using the push–pull theory of entrepreneurship International Journal of Wine Business Research Pub Date : 2023-04-27 Monique Bell, Liz Thach, Fiona Fang
Purpose The two major entrepreneurial motivations of being “pushed” or “pulled” to start a business have been frequently explored in the entrepreneurship literature. In the global wine industry, thousands of small entrepreneurial wine businesses are flourishing, but few have been started by Black entrepreneurs. What is missing from the research is an exploration of the motivations of these entrepreneurs
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Application of MCDM using PROMETHEE II for evaluation of wine tourism services International Journal of Wine Business Research Pub Date : 2023-04-10 Kettrin Farias Bem Maracajá, Vanessa Batista Schramm, Fernando Schramm, Vander Valduga, Jaiany Rocha Trindade
Purpose The purpose of this paper is to apply PROMETHEE II, a multicriteria decision-making method, to evaluate wineries, aiming to support the tourist’s decision regarding an online recommendation system on which wineries to prioritise visiting. Design/methodology/approach This study was divided into four phases: literature review, which aimed to identify a list of criteria related to the quality
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The common agricultural policy subsidies and the technical efficiency of Hungarian wine farms International Journal of Wine Business Research Pub Date : 2023-03-27 Imre Fertő, Štefan Bojnec
Purpose The literature argues on ambiguous impacts of different types of the common agricultural policy (CAP) subsidies on farm technical efficiency (TE). The purpose of this paper is to estimate and analyse the TE and the impact of the CAP subsidies on the TE of wine farms in Hungary using the farm accountancy data network data set in the period 2013–2019. Design/methodology/approach The authors use
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The influence of social media celebrity endorsement on beer and wine purchase behaviour International Journal of Wine Business Research Pub Date : 2023-03-20 Cristina Calvo-Porral, Sergio Rivaroli, Javier Orosa-González
Purpose Celebrity endorsement is one of the most popular marketing communication tools that have been used by beverage companies to influence consumers’ behaviour, but little is known about the extent this communication strategy can be impactful and benefit alcoholic beverages like beer and wine. In this context, this study aims to examine whether and how social media celebrity endorsement influences
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Wine label design proposals: an eye-tracking study to analyze consumers’ visual attention and preferences International Journal of Wine Business Research Pub Date : 2023-02-28 Elena Barbierato, Danio Berti, Silvia Ranfagni, Luis Hernández-Álvarez, Iacopo Bernetti
Purpose The main purpose of this study is to analyze how consumers’ visual attention to wine label design correlates with their preferences. Accordingly, this study uses quantitative eye-tracking metrics to understand which design proposal has greater visual salience. A more specific objective was to assess which design proposal was preferred to be marketed. Design/methodology/approach The experiment
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Financial resilience of Spanish wineries during the COVID-19 lockdown International Journal of Wine Business Research Pub Date : 2023-02-08 Núria Arimany-Serrat, M. Àngels Farreras-Noguer, Germà Coenders
Purpose This study aims to focus on the impact of COVID-19 on the Spanish wine sector and the financial resilience of Spanish wineries in the period 2019–2020. Design/methodology/approach The data set contains 355 limited companies of the Spanish wine sector which were active in the period 2019–2020. The explanatory variables used are size and age of the company, exports, subsidies and gender distribution
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Glass half-full? A comprehensive PLS-SEM approach to explore the pandemic’s effect on wine tourism intentions International Journal of Wine Business Research Pub Date : 2023-02-02 Giulia Gastaldello, Nadia Streletskaya, Luca Rossetto
Purpose This study aims to provide a comprehensive overview on positive drivers and negative factors connected to the Covid-19 pandemic which can jointly shape wine tourism intentions. Design/methodology/approach The present study relies on a large sample of 399 US wine tourists. Partial least square structural equation modelling is adopted for data analysis. Findings Results reveal that willingness
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How diverse are residents’ perceptions of wine tourism impacts in three Portuguese wine routes? The role of involvement with tourism, wine production and destination life-cycle stage International Journal of Wine Business Research Pub Date : 2023-01-10 Celeste Eusébio, Maria João Carneiro, Elisabete Figueiredo, Paulo Duarte, Maria Lúcia Pato, Elisabeth Kastenholz
Purpose Wine tourism has been growing considerably over the past decades. The literature highlights its relevance in the social, economic and cultural development of the regions where wine routes are located. However, few studies examine residents’ tourism impact perceptions and even fewer analyse the diversity of these perceptions. This study aims to fill this gap, examining this diversity according
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A bibliometric review of research in wine tourism experiences: insights and future research directions International Journal of Wine Business Research Pub Date : 2023-01-06 Anupama S. Kotur
Purpose This paper aims to systematically map the nature of research in the field of wine tourism experiences and suggest research agenda based on the thematic mapping. Design/methodology/approach A total of 112 articles on wine tourism experiences published between 2000 and 2022 from Scopus and Web of Science databases were analysed. Bibliometric analyses, namely, performance analysis and science
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Hierarchical Bayesian hedonic regression analysis of Japanese rice wine: is the price right? International Journal of Wine Business Research Pub Date : 2022-11-22 Wakuo Saito, Teruo Nakatsuma
Purpose This paper aims to formulate a hedonic pricing model for Japanese rice wine, sake, via hierarchical Bayesian modeling estimated using an efficient Markov chain Monte Carlo (MCMC) method. Using the estimated model, the authors examine how producing regions, rice breeds and taste characteristics affect sake prices. Design/methodology/approach The datasets in the estimation consist of cross-sectional
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What are you looking at? Visual attention during the co-created cellar door experience: customer and staff perspectives from Australian experiences International Journal of Wine Business Research Pub Date : 2022-11-22 Genevieve d’Ament, Anthony John Saliba, Tahmid Nayeem
Purpose The prevalence of visually splendid multi-million-dollar cellar doors (CDs) builds an assumption that bricks and mortar create the co-created cellar door experience (CDE). This study aims to determine what attracts the visual attention of staff and customers during a CDE at three visual designs of CD: lively, stylised and simple. Design/methodology/approach A total of 23 customers and five
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Demystifying the authenticity experience of locally guided wine tours in the meal-sharing economy International Journal of Wine Business Research Pub Date : 2022-10-25 Hatice Cifci, Gizem Kandemir Altunel, Oguz Taspinar, Ibrahim Cifci
Purpose The purpose of this study is to demystify the authenticity dimensions of wine experience with the locally guided tour in the meal-sharing economy, drawing on travellers' online reviews at Withlocals for French locally guided wine tours. Design/methodology/approach The qualitative research approach was performed through the thematic analysis of 940 online reviews from Withlocals. The coding
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A dynamic analysis of wine pricing in Argentina International Journal of Wine Business Research Pub Date : 2022-09-13 Juan M.C. Larrosa, Emiliano M. Gutiérrez, Gonzalo R. Ramírez Muñoz de Toro, Juan I. Uriarte
Purpose The purpose of the study is to investigate micro determinants for dynamic wine pricing in Argentina. We test whether attributes and time affect the price rate of change. The rate of change is selected given the inflationary context of the country. The analysis provides valuable information for wine marketing decisions. Design/methodology/approach The modeling approach relies on panel data analysis
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Fine wine pricing in a small and highly competitive market International Journal of Wine Business Research Pub Date : 2022-08-16 Philippe Masset, Alexandre Mondoux, Jean-Philippe Weisskopf
Purpose This study aims to identify the price determinants of fine wines in a small and competitive market. These characteristics are found in many lesser-known wine-producing countries and are often difficult to analyse because of lack of data. Design/methodology/approach This study hand-collects and transcribes wine-related data for 149 Swiss wineries and 2,454 individual wines over the period 2014–2018
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Quality assurance program provider’s influence on wine purchases among Tennessee and U.S. consumers: a multiple indicators multiple causes model analysis International Journal of Wine Business Research Pub Date : 2022-07-26 Alicia Rihn, Kimberly Lynn Jensen, David Hughes
Purpose This study aims to provide insights on how different sources of information concerning a quality assurance program (QAP) influence consumers’ wine purchase likelihood, profiles of consumers most likely to use QAPs (demographics, wine consumption and expenditures, wine involvement behaviors) and consumer attitudes toward QAPs. Design/methodology/approach Data are from a 2021 survey of 1,191
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Analyzing diversity amongst visitors of Portuguese wine routes based on their wine involvement International Journal of Wine Business Research Pub Date : 2022-06-07 Diana Cunha, Elisabeth Kastenholz, Carla Silva
Purpose This paper focuses on the wine tourist market in the central region of Portugal, and it aims to analyze the wine tourist’s demographic and travel behavior and preferences profile, based on their level of wine involvement. Design/methodology/approach This paper presents results from an exploratory study with a quantitative design, including a total of 1,029 survey responses from visitors of
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Revealing the challenges facing Georgia’s wine industry from a natural winemaker perspective using Q-methodology International Journal of Wine Business Research Pub Date : 2022-06-01 Alexander Svanidze, Montserrat Costa-Font
Purpose There is limited participatory research, including, organic winemakers and none with natural winemakers. To get a preliminary insight into the perspectives of Georgian natural winemakers, this research aims to identify their perceptions regarding the major problems facing Georgia’s wine industry by applying Q-methodology. The research uncovers two existing perspectives and provides relevant
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Strategic brand innovation – an explorative study of up- and downstream brand innovation practices in SME wineries International Journal of Wine Business Research Pub Date : 2022-05-17 Marc Dreßler, Ivan Paunovic
Purpose The purpose of this paper is to explore brand innovation practices in small and medium enterprise (SME) wineries to found mid-range theory of brand innovation and to explain the interaction between upstream and downstream brand innovation during brand (re)launch. Design/methodology/approach This study deploys a qualitative research method. Data was collected through semi-structured telephone
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Modelling lifestyle-based segments of Indian wine consumers using the latent profile analysis approach International Journal of Wine Business Research Pub Date : 2022-05-12 Vageesh Neelavar Kelkar, Kartikeya Bolar, Valsaraj Payini, Jyothi Mallya
Purpose This study aims to identify and validate the different clusters of wine consumers in India based on the wine-related lifestyle (WRL) instrument. It also investigates how the identified clusters differ in terms of socio-demographic characteristics, such as age, gender, income, education, employment and marital status. Design/methodology/approach The authors conducted a survey using a structured
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Attractiveness of wine region types: how less popular wine regions can attract wine tourists? International Journal of Wine Business Research Pub Date : 2022-05-10 Dávid Harsányi, Erika Hlédik
Purpose The purpose of this paper is to provide greater understanding of attractiveness of different wine region types, especially less attractive wine regions. The paper examines the different wine tourist segments’ preferences towards wine region types. Design/methodology/approach The preferences of wine tourists were analysed based on an online self-administered survey with 8,552 respondents in
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Website stage model for Brazilian wineries: an analysis of presence in digital and mobile media International Journal of Wine Business Research Pub Date : 2022-05-10 Ana Paula Kieling, Rafael Tezza, Guilherme Lima Vargas
Purpose This study aims to expand previous work on website stage models by proposing a new model including a dimension encompassing digital integration and the context of mobile, digital marketing and new technologies. Also, this study aims to classify Brazilian wineries using the stage model proposed and verify if the designated stages influence the wineries’ presence in digital and mobile media.
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Modelling the group dynamics in the wine industry International Journal of Wine Business Research Pub Date : 2022-05-09 Gabriel Penagos-Londoño, Felipe Ruiz-Moreno, Ricardo Sellers-Rubio
Purpose One of the main difficulties for wine managers is understanding and interpreting how some strategies and company behaviours could affect firms’ performance. This study aims to contribute to improve these concerns by examining the evolution of the competitive wine industry structure over time using the strategic group membership dynamics approach. Design/methodology/approach This study empirically
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Exploring the wellness dimensions of wine tourism experiences: a netnographic approach International Journal of Wine Business Research Pub Date : 2022-04-18 Anupama S. Kotur
Purpose In a post-COVID world, tourists seeking wellness through unique tourism experiences is expected to intensify. The purpose of this study is twofold – to provide baseline information to explore interlinkages between wine tourism and wellness and to identify wine tourism experiences that create a sense of wellness among wine tourists. Design/methodology/approach This study adopts a netnographic
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How consumers relate to wine during COVID-19 – a comparative, two nation study International Journal of Wine Business Research Pub Date : 2022-03-30 Abel Duarte Alonso, Alessandro Bressan, Oanh Thi Kim Vu, Lan Thi Ha Do, Roberta Garibaldi, Andrea Pozzi
Purpose The purpose of this study is to examine consumers’ relationship with wine during the COVID-19 crisis and associated implications for hospitality and tourism operations. Despite the severe impacts of COVID-19’s aftermath, including recent reports of a global decrease in wine consumption, academic research has neglected this domain. Consequently, there is an empirical and conceptual vacuum that
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Wines from the hinterland: comparing availability of local wines on wine lists in two New Zealand tourism destinations International Journal of Wine Business Research Pub Date : 2022-03-21 Rory Hill, Joanna Fountain
Purpose This paper aims to situate restaurant experiences and in particular the wines available on wine lists, within the wider context of wine tourism. This is done by examining the wine lists of restaurants in two New Zealand destinations, focusing in particular on the showcasing of “local wines” and the factors behind these offerings, and outlines the potential implications for hospitality managers
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Screw versus cork? New directions on quality perceptions from the perspective of Austrian wine consumers International Journal of Wine Business Research Pub Date : 2022-03-08 Bettina König, Christian Pfeiffer, Marcus Wieschhoff, Elena Karpova
Purpose The purpose of this paper is to examine the influence of wine closure types on the quality perception of wine consumers in a traditional wine market, combined with the willingness to pay for red and white wines in bottles closed with screw caps compared with that for wines in bottles with a cork closure. Design/methodology/approach An online experiment with 436 Austrian wine consumers was conducted
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Australian consumers and environmental characteristics of wine: price premium indications International Journal of Wine Business Research Pub Date : 2022-03-04 Jeff Gow, Rezwanul Hasan Rana, Daniel Moscovici, Adeline Alonso Ugaglia, Lionel Valenzuela, Radu Mihailescu, Robert Coelli
Purpose There has been increasing consumer interest in recent times in the environmental providence of what they eat and drink. A number of different environmental wine certifications have been created and these include biodynamic, fairtrade, organic, natural and sustainable. The purpose of this study is to survey wine consumers in Australia about their interest in these eco-certifications and their
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Rethinking the wine list: restaurant customers’ preference for listing wines according to wine style International Journal of Wine Business Research Pub Date : 2022-02-03 Cornelia Staub, Michael Siegrist
Purpose The purpose of this research paper was to examine difficulties that consumers have when choosing wine in a restaurant and whether structuring a wine list according to taste rather than origin facilitates decision-making. Design/methodology/approach The authors conducted two online studies in Switzerland to assess whether a wine list organized according to wine style categories, such as fresh
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Effects of atmosphere on emotions and consumer behaviour at wineries International Journal of Wine Business Research Pub Date : 2022-01-27 Anne-Marie Sassenberg, Cindy Sassenberg, Claudia Sassenberg, Marie Heneghan
Purpose The aim of this study is to investigate the influence of atmosphere on consumer emotions and wine purchasing behaviours to assist winery management in the development and communication of a strong positioning strategy. Studies in retail have indicated the importance of atmosphere in relation to consumer emotions and behaviours. Until now, limited evidence has existed on how the three dimensions
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Indian women consumers’ wine choice: a study based on conjoint analysis International Journal of Wine Business Research Pub Date : 2022-01-25 Valsaraj Payini, Jyothi Mallya, Senthilkumaran Piramanayagam
Purpose Wine consumption among women in India is gradually increasing on the back of several factors such as increased urbanization, higher disposable income, rising affluence of the people, exposure to new cultures and a gradually changing perception about wine being a healthy beverage. Eventually, this offers tremendous opportunities for wine marketers to design appropriate strategies to target Indian
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Segmentation of wine tourism experience in Mexican wine regions using netnography International Journal of Wine Business Research Pub Date : 2022-01-05 Ana Laura Hernández, Silverio Alarcón, Lino Meraz Ruiz
Purpose This paper aims to offer an experiential segmentation based on the analysis of comments from wine tourists from different Mexican wine regions, using netnography as a data collection and analysis tool. Design/methodology/approach The netnography methodology was applied in three steps: first, collecting consumer opinions (TripAdvisor 1,240 opinions, 2017–2019) from their visits to 20 wineries
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Wine market segmentation by age generations in the Western US: expectations after the COVID-19 pandemic International Journal of Wine Business Research Pub Date : 2022-01-04 Marianne McGarry Wolf, Mitchell Wolf, Benoit Lecat
Purpose The purpose of this paper is to investigate if differences exist between the four wine-consuming generations in wine purchasing behavior, the desirability of wine attributes when making a purchase decision and information sources used. It examines if generational market segmentation is an actionable and valuable strategy for the wine industry. Generation Z, Millennials, Generation X and Baby-Boomers
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A time series projection model of online seasonal demand for American wine and potential disruption in the supply channels due to COVID-19 International Journal of Wine Business Research Pub Date : 2021-12-22 Faizul Huq, Vernon Jones, Douglas Alfred Hensler
Purpose This study statistically examines the shifting distribution channels in the American wine industry based on the growth trajectory of sales, seasonality and disruption due to consumers switching to online platforms. The purpose of this paper is to design a model that will have general applicability beyond the wine industry. Design/methodology/approach The research uses regression-based additive
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Changes in sustainability in the global wine industry International Journal of Wine Business Research Pub Date : 2021-12-16 Susan L. Golicic
Purpose The wine industry is the one that is tightly linked to sustainability as its processes both impact and are impacted by the environment, society and companies’ financial well-being. However, data show that this may not be recognized in practice. Thus, this research paper aims to examine what has changed with respect to sustainability practices over the past 10–15 years in this industry. Des
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The cost of ignorance: reputational mark-up in the market for Tuscan red wines International Journal of Wine Business Research Pub Date : 2021-11-11 Maja Uhre Pedersen, Paul Sharp
Purpose The purpose of this paper is to provide an empirical investigation of the idea that imperfectly informed consumers use simple signals to identify the characteristics of wine, for example, the geographical denomination. The reputation of a denomination will thus be an important guide for consumers when assessing individual wines. Design/methodology/approach The price–quality relationship is
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High-end luxury wine demand and income inequality International Journal of Wine Business Research Pub Date : 2021-11-10 Pierre-Yves Donzé, Sotaro Katsumata
Purpose The purpose of this study is to explore the relationship between income inequality and the demand for high-end luxury wine. The consumption of luxury goods has experienced dramatic growth since 2000 but inequality has been neglected by scholars working on luxury consumption. The exploratory research focuses on wine demand between 2000 and 2019 and analyzes the impact of income inequality among
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What is rogue marketing? An exploration of how hard seltzer sparked a social media phenomenon International Journal of Wine Business Research Pub Date : 2021-11-08 Cortney L. Norris, D. Christopher Taylor, Scott Taylor Jr.
Purpose This study aims to introduce, explicate, offer a framework and provide future research directions for a phenomenon herein named rogue marketing. Rogue marketing is explored vis-à-vis a phenomenon that occurred over the summer of 2019 with a new product category, hard seltzers. It is proposed that rogue marketing occurs when an unaffiliated individual creates and posts an informal message about