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BACKGROUND VERIFICATION AT ERGOS INDIA Asian Case Research Journal Pub Date : 2024-02-01 Dharma Raju Bathini
Arnold, HR head of ERGOS India, faces a difficult decision when an employee, Swati, is asked to resign due to a discrepancy in her background verification (BGV) and her inability to submit a document proving her past employment. The account team, which serves one of the company’s most valuable clients, wants to retain Swati at any cost due to her impressive performance and a sudden talent crunch. However
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COMMUNITY MOBILIZATION OF DONKEY HERDERS IN INDIA Asian Case Research Journal Pub Date : 2024-01-31 Inakshi Kapur, Pallavi Tyagi
The case study highlights a young girl’s journey to realize her dream of becoming a social entrepreneur and working towards creating social impact. Her social enterprise, Organiko-Beautifying Life, was built on the ethos of mobilizing marginalized communities of donkey herders and providing ayurvedic skin care products made from donkey’s milk. Her efforts were met with several challenges as social
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RadheDham Ashram: Business Continuity Post Disruption Asian Case Research Journal Pub Date : 2024-01-30 Rajkumari Mittal, Parul Sinha, Ritu Srivastava
This case highlights the challenges faced by the Religious Tourism sector due to sudden disruptions caused by the COVID-19 pandemic. Although the disruptions affected every trade, the unorganized and budget hotels at various religious destinations in India faced an extended impact. The case is about RadheDham Ashram, an affordable stay offering a religious and spiritual experience at Vrindavan, Uttar
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RENOIR JIGSAW PUZZLE, INC.: MAKING PUZZLES MORE THAN JUST PUZZLES Asian Case Research Journal Pub Date : 2024-01-25 Dr. Chih-Ning Chu, Grace C. Su, Dr. Ting-Yuan Huang
This case describes the marketing strategy and business model of Renoir Inc., a premium jigsaw puzzle retailer which offers high-quality art puzzles and customized framing services. By taking advantage of the IKEA effect associated with puzzles, Renoir sets premium prices, establishes a group of loyal customers, and appropriates better profits. Students are expected to understand the theoretical mechanisms
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PRODUCT MIX STRATEGY AT GOLDEN GRAINS Asian Case Research Journal Pub Date : 2024-01-11 Professor Chandrasekaran N, V. G. Venkatesh, Associate Professor Eric Deakins
Golden Grains was a Chennai-based industrial bakery producing large volumes of bread, cakes, and confectionary items for sale to contract manufacturers and retail outlets. An emphasis on being a localized city brand and contract manufacturer made its business model unique among the brand- and market-focused competition. A city-market bakery’s challenge was to ensure freshness, availability, and financial
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Fair and Handsome: Nothing Fair About It! Asian Case Research Journal Pub Date : 2022-04-30 Pooja Gupta,Semila Fernandes
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Tulsi Aroma’s Venture into World Markets Asian Case Research Journal Pub Date : 2022-03-01 Ankur Roy,Chandra Sekhar,Vishal Vyas
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AirAsia India Private Limited: Navigation Amidst Uncertainty and Ambiguity Asian Case Research Journal Pub Date : 2022-03-01 Mukund R. Dixit,Sanjay Kumar Jena
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Divine Consulting Services: A Sinking Ship or Back to Land Safely? Asian Case Research Journal Pub Date : 2022-03-01 Rajani Ramdas,Jimmy Thankachan
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Youngone’s Sustainable Growth: Business Diversification from Manufacturing to Retailing Asian Case Research Journal Pub Date : 2022-03-01 Kyunghwa Chung,Do Yuon Kim,Do Quynh Trang,Young Sam Kim
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Anandam Vana Retreat: Designing Customer Loyalty Program for Long-Term Customer Relationship Asian Case Research Journal Pub Date : 2022-01-07 Vatsala Singh,Prem Prakash Dewani
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Exploring New Business Practices in the Era of the COVID-19 Pandemic Asian Case Research Journal Pub Date : 2021-12-01 Tian Wei,Michael N. Young,Jianping Liang
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LinkDoc: Using AI to Create Value in Medical Data Asian Case Research Journal Pub Date : 2021-12-01 Na Hou,Jie Zhang,Qianying Zhu,Sijia Zhong,Wenwen Liu,Jihua Zhang
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Crisis Management of Xibei Catering Group during COVID-19 Asian Case Research Journal Pub Date : 2021-12-01 Yingya Jia,Xiaomin Liu,Yanqi Zhou,Jiabao Wang
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Pinduoduo (PDD): The Pioneer in Social Commerce Asian Case Research Journal Pub Date : 2021-12-01 Yiyuan Mai,Lihua Wang,Zhuxin Ye,Songrui Zang
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ICICI BANK: FIGHTING A CRISIS IN CORPORATE GOVERNANCE Asian Case Research Journal Pub Date : 2021-06-01 Arun Kumar Tripathy,Nidhi S. Bisht
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Sunray India Limited–Distribution Strategy Asian Case Research Journal Pub Date : 2021-06-01 Surya Mahadevan,Jayanthi Thanigan,Srinivasa Reddy
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Top Tier Holidays: Marketing Strategies Asian Case Research Journal Pub Date : 2021-06-01 Nitesh Kumar,Mokhalles Mohammad Mehdi,Lubna Nafees
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Taj Corporation — A Leader’s Immersion into a Journey of Organizational Transformation Asian Case Research Journal Pub Date : 2021-06-01 Waheed Ali Umrani,Virginia Bodolica,Mohsin Kazmi,Faiz Muhammad Khuwaja,Rukhman Solangi
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The Anatomy of a Business Case Asian Case Research Journal Pub Date : 2021-06-01 Colette Southam,Derek Lehmberg,Li-Qun Wei,Michael N. Young
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US–China Tensions in Class (C): Managing International Diversity in Turbulent Times Asian Case Research Journal Pub Date : 2021-06-01 Lydia Fairfax,JianYe Jacky Feng,Mary Summers Whittle,Ming-Jer Chen
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Are You Ready? Devising a Personal Strategy for Life After Business School Asian Case Research Journal Pub Date : 2021-06-01 Ming-Jer Chen,Chawit Rochanakit
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MCDONALD’S IN INDIA: THE BATTLE FOR CONTROL Asian Case Research Journal Pub Date : 2021-06-01 Arunaditya Sahay,Tushar Sankar Banerjee
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Azure: Building an Online Influencer Community for Growing Platform Business Asian Case Research Journal Pub Date : 2021-06-01 Kamalika Chakraborty,M. Sivagnanasundaram,Saurabh Sharma,Shraddha Dubey,Ishita Tiwary,Mohammad Saad
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BSK Enterprises: Valuation of a Small Retail Chain Asian Case Research Journal Pub Date : 2021-06-01 Amiya Kumar Sahu
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US–China Tensions in Class (A): International Politics Meets Interpersonal Relationships Asian Case Research Journal Pub Date : 2021-06-01 Lydia Fairfax,JianYe Jacky Feng,Mary Summers Whittle,Ming-Jer Chen
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Oil India Ltd.’s CSR Dilemma: Balancing Community and Business Asian Case Research Journal Pub Date : 2021-06-01 Vidhi Chaudhri,Asha Kaul
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Shemaroo’s Identity Crisis in the Indian Video Market Asian Case Research Journal Pub Date : 2021-04-05 Ram Subramanian
“Can you please help me understand how your streaming[1] app is different from the other streaming apps? For consumers like me, we simply see a platform with movie shows in it that we have to pay to watch. For that, I have many — 36 now, with 8–12 expected to launch in the next year or so — other platforms as well. Is your app simply an experiment or is it something that you believe holds good potential
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Writing Teaching Cases Effectively: The Importance of Evidence Asian Case Research Journal Pub Date : 2021-03-01 Vishal Gupta
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Sustaining Hazir Sabzi Through Study, Work and Family: A Three-Tier Conflict Asian Case Research Journal Pub Date : 2021-03-01 Waheed Ali Umrani,Rukhman Solangi,Virginia Bodolica,Buxial Khan,Beenish Tariq
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engageSPARK: ‘Democratizing’ Technology for Societal Good Asian Case Research Journal Pub Date : 2021-03-01 Raymund B. Habaradas,Patrick Adriel Aure
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Optimizing Academic Articles: A Practical Guide for Managers Asian Case Research Journal Pub Date : 2020-12-01 Ming-Jer Chen,Michael Hovick
Articles published in academic journals are rich in research that can be invaluable for business management, operations, and strategy. But managers often consider the publications to be too theoretical and impractical. This note can help business practitioners how to approach academic articles and quickly extract relevant information they can apply in their decision-making to benefit their organization
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McDonald’s Japan and Pokémon GO: IoT Gamification Asian Case Research Journal Pub Date : 2020-12-01 Jorge Calvo,Lourdes Urriolagoitia
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Sunar Factory: Investment Opportunity and a Financing Dilemma Asian Case Research Journal Pub Date : 2020-11-24 Sana Tauseef
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TravelKhana: Delighting the Rail Travelers’ Appetite Asian Case Research Journal Pub Date : 2020-11-17 Mohita Gangwar Sharma
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Desi Fusion and the Lyall Farm Store: The Challenges of Balancing Profits, Tradition and Social Responsibility in a Rapidly Developing India Asian Case Research Journal Pub Date : 2020-08-21 Amandeep Dhaliwal
This case is about an Indian female entrepreneur, Ms.Pavit Sidhu Puri, who was attempting to profitably create opportunities for impoverished women producing traditional hand-crafted products and environmentally-friendly, homemade traditional Indian delicacies. She was CEO of 2 businesses — Lyall Farm Store (LFS) and Desi Fusion (DF). LFS was established by Gursharan Kaur in 2004. It mainly dealt in
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Navigating A Career Crossroads Asian Case Research Journal Pub Date : 2020-08-21 Geeta Mishra, Gaurav Manaktala, Sandeep Puri
The case is designed to enable students to critically think about career choices and the factors they can consider before arriving at a career decision. The case introduces the protagonist as grappling with two career choices and would allow the students to think from the perspective of someone choosing a job and a career. It presents rich insights into the dilemmas that students and working professionals
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The Infosys Saga: An Indian IT Giant Faces a Leadership Crisis Asian Case Research Journal Pub Date : 2020-08-21 Ekta Sinha, Mihir Ajgaonkar
This case is about a flagship Indian IT organization, Infosys, which experienced a large dose of turmoil on 18th August 2017. Vishal Sikka, the Managing Director (MD) and Chief Executive Officer (CEO) of Infosys had resigned, citing ‘continuous distractions’ as the reason. Thus, leaving the organization and creating a shockwave among all the stakeholders, at the time when Indian IT industry was facing
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When the Case Creates a Competitive Advantage Asian Case Research Journal Pub Date : 2020-08-21 Mohammad Rafiqul Islam Talukdar
When academics talk about the case method of teaching, it sounds great. Most of the leading business schools in the world have adopted the case method of learning and teaching. The rest of the world’s business schools also appreciate the outcome of such a pedagogical approach. In reality, some deeprooted challenges are evident concerning the case method of teaching. For instance, the literature on
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The Culture–Strategy–Execution Trio: A How-To Guide Asian Case Research Journal Pub Date : 2020-08-21 Ming-Jer Chen, Y. P. Chan, Charles Tucker
Engages in introducing an integrated framework on the “how-to” part of effective strategic management, focusing on the key aspects of successful strategic implementation. Highlighting culture as an important element of strategic thinking, the author emphasizes the key to global business success lies in three interconnected aspects: better understanding and adapting to the local culture; a focused strategy;
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From the New Editorial Team: Publishing Quality Teaching Cases Asian Case Research Journal Pub Date : 2020-06-01 Li-Qun Wei,Derek Lehmberg,Vishal Gupta,Michael N. Young,Colette Southam,Jianping Liang
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White Print: The Dotted Word Asian Case Research Journal Pub Date : 2020-04-15 Sameer Bhajni, Varsha Khandker, Sourabh Patil, Upasana Makati
This case describes the efforts put in and challenges faced by a young female social entrepreneur, Upasana Makati, in an attempt to make a difference in the lives of people who are visually impaired or with poor vision in India. The idea of White Print was to provide interesting reading material for the visually impaired population, including Braille Tactile alphabet books in English and Hindi. Upasana
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63 Moons-NSEL Merger: A Boon or a Bane for the Stakeholders Asian Case Research Journal Pub Date : 2020-04-15 Shernaz Bodhanwala
The Ministry of Corporate Affairs, Government of India, had ordered the mandatory merger of 63 Moons Technologies Limited (63 Moons) with its crisis struck subsidiary company, National Spot Exchange Limited (NSEL), the electronic commodity spot exchange of India. However, 63 Moons’ board and promoters did not agree with the forced merger order as they believed that they were not at major fault behind
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Marching Towards Creating Shared Value: The Case of YES Bank Asian Case Research Journal Pub Date : 2020-04-15 Ashish Pandey, Reeju Guha, Navjyoti Malkar, Nisha Pandey
The case highlights YES Bank’s responsible banking approach through its journey of 12 years characterized by agile response to business opportunity and societal needs, innovative product design, organic and steady business growth and healthy shareholder returns. Responsible banking has evolved with an inclusive approach wherein it is aimed at sustainable development by creating social and natural capital
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ITC Limited: Decoding Business Segment Betas Asian Case Research Journal Pub Date : 2020-04-15 Shalini Talwar, Anmol Garg
OCV was seeking to improve its processes and enhance the skills of its analysts so as to provide valuable solutions for their clients in terms of the issues related to the profitability and risk of their existing business portfolios as well as the proposed new projects. A team was formed to evaluate if breaking down the weighted average cost of capital (WACC) to the divisional level could improve the
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Onlymobiles.com: Redefine the Pricing Strategy Asian Case Research Journal Pub Date : 2020-04-15 Anuj Pal Kapoor, Madhu Vij
Mr. Shrutam Desai, the 38-year-old founder of Onlymobiles.com, was always ahead of the market trend. His love for travelling exposed him to various geographies, demographics and cultures and as a result, he was always ahead of the market curve in predicting the market dynamics. Onlymobiles. com was competing with hundreds of online as well offline retailers in the mobile phones and accessories market
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EXIM Bank’s Rampal Project Financing Dilemma Asian Case Research Journal Pub Date : 2020-04-15 D. Satish
Export Import Bank of India (EXIM Bank) had agreed to finance a US$1.62 billion debt which constituted 70% of the capital needed to construct a controversial 1320 MW coal-based thermal power plant in Rampal, Bangladesh. The plant was located within 14 km of the Sundarbans, recognized by UNESCO as a world heritage site. According to environmentalists, the construction and operation of this plant would
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Borneo Orangutan Survival Foundation (BOSF): Building Trust in Diverse Stakeholders Asian Case Research Journal Pub Date : 2020-04-15 Yanthi R.I. Hutagaol-Martowidjojo
While many case studies show the importance of a value proposition for profit organizations, this case demonstrates the importance of a value proposition for a non-profit organization in shaping the organization, in particular to prevent organization from an escalating crisis to improve its performance. The case is designed to foster a thoughtful organizational transformation through the development
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Veera Tanneries Private Limited: An Indian Leather Enterprise’s Drive Towards Sustainability Asian Case Research Journal Pub Date : 2020-04-15 Sandeep Kumar Gupta, Sanjeev Gupta
It is essential to monitor the development of resource and pollution intensive industries such as textile, leather, pharmaceutical etc., under burgeoning pressure of environmental compliance. Keeping the above-mentioned objective in mind, the case analyzes the sustainability strategies of a leading leather enterprise in India — Veera Tanneries Private Limited. Veera has undertaken initiatives to determine
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Safed Detergent Powder: Regional Brand with Rural Focus Asian Case Research Journal Pub Date : 2020-04-15 Dev Narayan Sarkar, Kaushik Kundu
Safechem Industries was the leading manufacturer of detergents and allied products in Eastern India under the brand name of ‘SAFED’. Safed had local factories to service the eastern market at a lower cost than other organized players and this also enabled it to compete with the unorganized sector, especially in the rural markets. The case presents a situation in which the General Manager for Marketing
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GVK–MIAL: Partner Selection for Public-Private Partnership Asian Case Research Journal Pub Date : 2020-04-15 Sanjeev Ganguly, Satyasiba Das
The unprecedented growth of air traffic during the early years of industrial and economic reform in India led to the government’s decision to open Indian airspace to private and international operators. During this period, inadequate infrastructure and management’s inability to expand had created congestion in most of the airports. The urgent requirements for modernization and expansion with limited
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Feature Suites Company Limited: The Management Contract of Manor Inn Asian Case Research Journal Pub Date : 2020-04-15 Olimpia C. Racela, Ravisara Narula
Feature Suites Co. Ltd. (Feature Suites), a hospitality and restaurant business, had hired Agate Hospitality Group (Agate) in 1987 to manage the operations of its Manor Inn under Agate’s Modish hotel brand. The management contract between Feature Suites and Agate would end on 31 January 2018 and the ongoing 10 months of negotiations for contract renewal needed to come to a close. The two parties had
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Failure of Control Environment of Daewoo Shipbuilding & Marine Engineering Co., Ltd. Asian Case Research Journal Pub Date : 2020-04-15 Hansol Lee, Seung Wan Eun, Ho-Young Lee, Gitae Park
In July 2015, one of the biggest shipbuilding and marine engineering companies in Korea, Daewoo Shipbuilding & Marine Engineering Co., LTD (DSME), suddenly reported operating losses of 2.73 billion USD, resulting in chaos and frustration of investors and market participants. The announcement of this huge loss was the result of an accounting fraud conducted by the management team. Adam Kim, the former
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Engro Fertilizers Limited: Cost of Capital and Valuation Asian Case Research Journal Pub Date : 2020-04-15 Fazal Jawad Seyyed, Hafsa Ashfaq
The case is based on Engro Fertilizers Limited (EFERT), a company listed on the Pakistan Stock Exchange and an important player in the fertilizer sector of Pakistan. The case describes the role of a senior equity analyst at Intermarket Securities Limited (IMS), Qasim Ahmad, who is preparing the Intermarket Pulse report on Pakistan’s fertilizer sector. The upcoming report, due on 16 February 2017, requires
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Sink or Swim — The Fate of a Retail Family Business Asian Case Research Journal Pub Date : 2020-04-15 Shalaghya Sharma, Anjani K. Singh
The case highlights the challenges faced by retail businesses all over the world in the e-commerce era. Mr. Divyanshu Soni, a third-generation entrepreneur, is facing the daunting task of reviving his family business. Basant Radio is an electronic showroom dealing in sales of televisions and radios in the last 63 years. The previous generations had their fair share of challenges and their understanding
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Nokia’s Comeback — Is it Revival of an Iconic Brand? Asian Case Research Journal Pub Date : 2020-04-15 Neha Zaidi, Pallavi Tyagi, Animesh Singh
The case highlights how once a market leader went from glory to decline because of its averseness to change in the dynamic competitive environment. It also emphasises the importance of innovation, flexibility and constant upgradation for sustainability. It talks about constant improvement upon one’s core competencies. The case restates the ideas and theories of Dr. C.K. Prahalad and Gary Hamel that
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Van Gogh Museum: A Digitally Engaging Museum Asian Case Research Journal Pub Date : 2020-04-15 Diane Natassia, Ahmad Seiichi Ramadhan
Van Gogh Museum (VGM) wants to reach out to as many visitors and non-visitors as possible, enriching and inspiring people through their collection and knowledge on the famous painter, Vincent van Gogh. One of their strategies is through digital marketing approaches. However, VGM decides to reinstate its photography ban at roughly the same time the ‘selfie’ trend is booming all over the world, which
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The New Amby: The Second Debut Asian Case Research Journal Pub Date : 2019-07-10 Atanu Adhikari, Srabanti Mukherjee
Ambassador, a product by Hindustan Motors previously deemed the “King of Indian Roads” has lost its clout with the emergence of the New Economic Policy in India (1991) because of resistance to change and lack of marketing orientation. Not only did the new corporate entrants appear as threats to them, but the consumers’ changing demographics, needs, and preferences also went against the company. Therefore
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Profit Opportunities from Vedanta and Cairn India Merger Asian Case Research Journal Pub Date : 2019-07-10 Pitabas Mohanty, Supriti Mishra
On June 14, 2015, Vedanta Resources PLC of the UK announced the merger of two of its Indian subsidiaries, namely, Vedanta Limited and Cairn India Limited. Per the terms of the merger, Vedanta Limited would issue one share of itself for every share of Cairn India. In addition, it would also issue a preference share of INR 10 in face value. The stock prices of the two companies, however, soon started
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Malaysian AIDS Council: The “PutItOn” Campaign Asian Case Research Journal Pub Date : 2019-07-10 Li Lin Lau, Farzana Quoquab, Abu Bakar Abdul Hamid
This case illustrates the issues pertaining to the “PutItOn” campaign promotion launched by the Malaysian AIDS Council (MAC). This case primarily discusses the social marketing challenges encountered by MAC with the task to promote intervention programs on condom use and women’s safe sex practices to influence social change. However, promoting condom use is regarded as taboo and is not allowed to be