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Determinants of Consumer Intention to Purchase Fair Trade Products in the Middle East: Does Gender Matter? Social Marketing Quarterly Pub Date : 2024-02-08 Narjes Haj-Salem
BackgroundConsumers are increasingly mindful of the influence of their consumption choices on the environment and society, leading to a significant increase in demand for fair trade products. However, while this trend has been rapidly growing in recent years, the market for fair trade products is still in its early stage in the Middle East, despite the region’s high per capita income.Focus of the ArticleThis
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Comparison of COVID-19 Behaviour Change Campaign Ads in Tanzania: Results From a Randomised Controlled Survey-Based Experiment Social Marketing Quarterly Pub Date : 2024-01-29 Robert Aunger, Vishna Shah, Hugh Sharma Waddington, Kaposo Mwambuli
BackgroundIn circumstances where vaccine hesitancy is high, like in Tanzania in 2021, measures to control the spread of COVID-19 infection through non-pharmaceutical interventions, specifically mask-wearing, hand-washing and physical distancing, become crucial. This study was undertaken to inform the development of a context-adapted communication campaign to control COVID-19 in Tanzania.Focus of the
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Alleviating Help-Seeking Stigma Among Depressed College Students Through Shadow Social Marketing: A Meso-Level Intervention to a Wicked Problem Social Marketing Quarterly Pub Date : 2024-01-02 Paromita Goswami, Jaideep Ghosh
BackgroundThe current study addresses the issue of societal stigma attached to mental health issues of college students, which strongly suppress their attempts at help-seeking.Focus of the Article✓We design a meso-level midstream intervention to effect a behavior change of mentally depressed students, who, due to internalized societal stigma attached to mental health issues, strongly evade help-seeking
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Developing a Social Marketing–Based Colorectal Cancer Screening Campaign Centered on Stool-Based Testing for Patients Utilizing Services at a Federally Qualified Healthcare Center Social Marketing Quarterly Pub Date : 2023-05-02 Aldenise Phylicia Ewing, Marlene Joannie Bewa, Rahel Zemen, Tali Schneider, Portia J. Zaire, Justice Clark, Jennifer Hefner, Claudia Parvanta
BackgroundMore than 50% of colorectal cancer (CRC)–related deaths could be prevented with early detection and treatment. Federally Qualified Healthcare Centers (FQHCs)—safety-net facilities that pr...
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Are Perceived Benefits of Heated Tobacco Products Consumption Aiding Smoking Cessation? Social Marketing Quarterly Pub Date : 2023-04-26 Mafalda Martinho, Susana C. Silva, Paulo Duarte, Marisa R. Ferreira
BackgroundThe tobacco industry has been facing several transformations, considering that technology has evolved and health concerns have increased. One way for this industry to meet the growing soc...
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Can Motivation, Opportunity and Ability Theory Informed Segments Be Validated in the Australian Defence Force? Social Marketing Quarterly Pub Date : 2023-04-21 Anna Kitunen, Sharyn Rundle-Thiele, Julia Carins, Sameer Deshpande
BackgroundSegmentation use in social marketing especially in improving the health of young adults is limited, and theory use within segmentation remains infrequent. A generalisable segmentation str...
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Understanding Binge Drinking Quitting Intention and Behaviour Using an Extended TPB Social Marketing Quarterly Pub Date : 2023-04-18 Zivai M. Machaka-Mare, Mercy Mpinganjira, Daniel K. Maduku
BackgroundBinge drinking is a social problem that is highly prevalent in South Africa, particularly among the youth. The behaviour has negative consequences on the health of individuals and society...
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Encouraging Respectful Wildlife Viewing Among Tourists: Roles for Social Marketing, Regulatory Information, Symbolic Barriers, and Enforcement Social Marketing Quarterly Pub Date : 2023-01-26 Katie M. Abrams, Amanda L. Molder, Paige Nankey, Kirsten Leong
BackgroundThe practice of viewing animals in captivity is losing popularity among tourists, who would rather observe wildlife in their natural environments. A laudable sustainability goal is to pro...
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Convergence of Social Marketing and Engineering: A Lead Mitigation Study in Madagascar Social Marketing Quarterly Pub Date : 2023-01-25 Adaline M Buerck, Mahmooda Khaliq, Rinah Rakotondrazaka, Lova Rakotoarisoa, Luke John Paul Barrett, Silvia Sommariva, James R Mihelcic
Background and Situation AnalysisThe importance of Water Sanitation and Hygiene (WASH) projects for the protection of health is embedded in the sustainable development goals. However, within the de...
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Immersive Technology as a Social Marketing Tool: Exploring the Impact of 360-Video & Virtual Reality on Intent to Help and Attitudes Toward the Homeless Social Marketing Quarterly Pub Date : 2023-01-24 Casey Frechette, Stephen Diasio, Michael Luckett, Philip J. Trocchia, Summer Natali
BackgroundImmersive technology holds significant promise for social marketers, but much remains unknown about how best to incorporate these materials into campaigns. To clarify the value of virtual...
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Embedding Ecopreneurial Behaviour: Proposed Social Marketing Interventions From Value-In-Behaviour Perceptions of Plastic Waste Ecopreneurs Social Marketing Quarterly Pub Date : 2023-01-03 Asphat Muposhi, Miriam Mugwati, Rukudzo Mawere
BackgroundPlastic waste is a growing social and environmental problem in developing economies due to poor waste management infrastructure and improper disposal behaviours. This study explores how e...
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Anti-Racism and Social Marketing: Paths for Research and Intervention Social Marketing Quarterly Pub Date : 2022-12-08 Francisco Leite, Leandro L. Batista
BackgroundThis conceptual paper is an invitation to reflection and action, and is especially targeted to social marketing researchers and professionals to sensitize and engage in recent efforts to ...
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The Battle between Commercial Marketing and Social Marketing Social Marketing Quarterly Pub Date : 2022-10-22 Philip Kotler
The purpose of commercial marketing is to sell products that satisfy customers’ needs at a profit, without judging the rightfulness of those needs. Social marketing’s purpose is to modify or change...
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Understanding Grotesque Transparency as a Strategy for Fundamentalist Radicalization: Implications for Social Marketing Theory and Practice Social Marketing Quarterly Pub Date : 2022-10-19 Isaac Nahon-Serfaty
BackgroundTo counter the effects of radicalization, we should first understand the persuasion mechanisms used by fundamentalist organizations to reach and engage with potential candidates to religi...
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Social Distancing, Hand Washing and Handshaking Behaviour During and Beyond Coronavirus Pandemic: A Social Marketing Perspective Social Marketing Quarterly Pub Date : 2022-10-13 Ernest Yaw Tweneboah-Koduah, Isaac Serwornu Coffie
BackgroundSARS-CoV-2 (the virus that causes COVID-19) has spread to almost every area globally, infecting millions and killing millions. Several measures have been instituted across the globe to re...
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Exploring Countermarketing Messages to Reduce Youth Sugar-Sweetened Beverage Consumption in The Bronx, NY Social Marketing Quarterly Pub Date : 2022-09-22 P. Christopher Palmedo, Samantha Flores, Kalya Castillo, Moria Byrne-Zaaloff, Kelly Moltzen
BackgroundRacial and ethnic targeted marketing of junk foods, particularly sugar sweetened beverages (SSBs), is a health concern for communities already disproportionately suffering from obesity, d...
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A Moderated Mediation Model to Explain Consistent Condom Use Intention Among Young Adults in South Africa Social Marketing Quarterly Pub Date : 2022-08-17 Emile Saker Nkwei, Mornay Roberts-Lombard, Daniel Kofi Maduku
BackgroundBehavioral sustenance is one of the main outcomes of social marketing programs to address health issues, such as HIV and AIDS prevention. However, academic research into consistent condom...
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Consumer Insights into Changing Water Consumption Behavior: A Social Marketing Formative Study Social Marketing Quarterly Pub Date : 2022-08-03 Ali Ibrahim, Sharyn Rundle-Thiele, Ra’d Almestarihi
Background and Situation AnalysisThe United Nations has announced serious global water crises at the beginning of the 21st century. In the United Arab Emirates (UAE), the problem of water shortage ...
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A Social Marketing Framework for the Sharing Economy Social Marketing Quarterly Pub Date : 2022-08-03 Amarjeet Singh
BackgroundSocio-economic issues; such as social economic inequality, sustainability of resources, and environmental concern are major social concerns and the call for economic reforms to address th...
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When Less is More: A Short-form Tool to Increase Segmentation Implementation Social Marketing Quarterly Pub Date : 2022-07-19 Julia Carins, Anna Kitunen, Sharyn Rundle-Thiele
BackgroundSegmentation remains underutilised in social marketing research and practice. Simple segmentation tools that are easy to administer and simple for audience members to complete may increas...
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Using Community-Based Social Marketing to Reduce Pet Waste Bacteria in Streams Social Marketing Quarterly Pub Date : 2022-05-04 Tracey Haldeman, Wesley Schmidt
Background and Situation AnalysisBaltimore County waterways are impaired by pollution from pet waste. Baltimore County engaged in a campaign to reduce bacteria in waterways caused by dog waste. Thi...
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Understanding the Audience for a Digital Capacity-Building Platform for Micro-Retailers in Nairobi, Kenya: A Latent Class Segmentation Analysis Social Marketing Quarterly Pub Date : 2022-04-28 Evelyn Kumoji, Olamide Oyenubi, Alice Rhoades, Jarret Cassaniti, Fred Rariewa, Saori Ohkubo
Background: Digital programs need to understand the characteristics of their audiences to develop services that meet the needs of different user groups.Focus of the Article: This manuscript is rela...
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A Trait-Based Consumer Segmentation for Food Waste Reduction Campaigns Social Marketing Quarterly Pub Date : 2022-04-27 Mustafa Bilgehan Kutlu
Background:While there is still hunger in the world, a significant amount of food is wasted, which harms the environment. This study focuses on food waste at the consumer level and investigates the...
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Tribute to Philip D. Harvey: A Social Marketing Founding Father and Titan Social Marketing Quarterly Pub Date : 2022-04-23 Christopher Purdy
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Using Social Marketing to Demystify the Myths Surrounding Covid-19 Vaccination: The Mediating Role of Important Others Social Marketing Quarterly Pub Date : 2022-04-23 Isaac Sewornu Coffie, Atsu Nkukpornu, William Adomako Kankam, Chosniel Elikem Ocloo
BackgroundThe misconceptions and conspiracy theories against the Covid-19 vaccines have been identified as potential factors that could negatively impact herd immunity for the Covid-19 vaccination....
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Caught in the Act: Detecting Respondent Deceit and Disinterest in On-Line Surveys. A Case Study Using Facial Expression Analysis Social Marketing Quarterly Pub Date : 2022-02-05 Robert W. Hammond, Claudia Parvanta, Rahel Zemen
Much social marketing research is done on-line recruiting participants through Amazon Mechanical Turk, vetted panel vendors, social media, or community sources. When compensation is offered, care must be taken to distinguish genuine respondents from those with ulterior motives. We present a case study based on unanticipated empirical observations made while evaluating perceived effectiveness (PE) ratings
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Social Marketing in Latin America: A Historical Overview Social Marketing Quarterly Pub Date : 2022-02-02 Marisol Alonso Vazquez, Nathaly Aya Pastrana
Background Although research about the trajectory of social marketing in the Global South has recently emerged, there is still limited scientific evidence exploring the past and current state of social marketing in Latin America. Understanding how social marketing has been used broadly in Latin America can help identify areas to prioritize and further advance social marketing research in the region
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Celebrating Lessons Learned from “Unsuccessful” Social Marketing Interventions Social Marketing Quarterly Pub Date : 2022-02-02 Sameer Deshpande
In the commercial industry, one in four new products fail in the first year and 40% within 2 years of the launch (Victory, Nenycz-Thiel, Dawes, Tanusondjaja, & Corsi, 2021). We do not have a parallel estimate available for social change initiatives. However, I suspect the ratio of success in our sector is lower than in the commercial field, as the organizations face steep challenges to promote less
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Using Formative Research to Develop a Social Marketing Campaign to Understand Food Shopping Behaviors in Young Mothers Social Marketing Quarterly Pub Date : 2022-01-31 Judit Sarai Alvarado, Ximena Perez-Velazco, Victoria Gregorio, Mike Newton Ward, Molly De Marco
Background The Supplemental Nutrition Assistance Program (SNAP), formerly known as food stamps, serves as the primary method of governmental-funded defense against food insecurity in the USA through the provision of food-purchasing assistance to eligible low-income people and families. However, participation in SNAP has been associated with dietary disparities and increased risk of chronic disease
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The Pandemic-Induced Personal Data Explosion Social Marketing Quarterly Pub Date : 2022-01-27 Ana Isabel Canhoto, Aaron R. Brough
Government and private responses to the COVID-19 pandemic resulted in the generation and dissemination of personal data not previously available in the public sphere. This “Notes from the Field” paper reflects on the implications of this surge of new data for the study and practice of social marketing. The paper examines how this phenomenon impacts on the following aspects of social marketing: (1)
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Selecting High-Impact Landscape Irrigation Conservation Behaviors: Formative Research to Inform Behavior-Change Efforts Social Marketing Quarterly Pub Date : 2022-01-26 Laura A. Warner, John M. Diaz, Michael D. Dukes
Background This work addresses the increasing prevalence of water scarcity. Droughts are projected to worsen as a result of climate change and urbanization, increasing the need for all sectors to reduce the amount of water used. Home landscape irrigation represents an important opportunity to reduce water use in the United States. Focus of the Article This formative research study used social marketing
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Health Self-Identity–Based Motivations and Behavioral Intentions: A Predictive Model and Segmentation Analysis Social Marketing Quarterly Pub Date : 2021-11-16 Emmanuel Silva Quaye, Kgaiso Mokgethi, Leeford Ameyibo
Background As lifestyle-related diseases increase globally, there is a need to focus on the mechanisms for promoting healthy living and health behavioral intentions. Focus of the article The present study investigates how health self-identity influences health consciousness, self-efficacy, consumer knowledge, and normative beliefs. Moreover, the study analyzes the moderating effect of consumer knowledge
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A Critical Overview of Social Marketing in Asia Social Marketing Quarterly Pub Date : 2021-11-14 Bo Pang, Sameer A. Deshpande, Tuyet-Mai Nguyen, Jeawon Kim, Yara A. Almosa, Amna Arif, Denni Arli, Marat Bakpayev, Bayram Zafer Erdogan, Haruka Fujihira, H. P. Samanthika Gallage, Mohammad A. Kadir, Derek Ong Lai Teik, Patama Satawedin, Nedra Kline Weinreich, Murooj Yousef
Background Social marketing has been used in Asia to combat various social issues (Deshpande & Lee (2013). However, our understanding of social marketing awareness, adaptation, and achievement in Asian countries is limited. The focus of the Article An historical overview of social marketing developments in Asia. Importance to the Social Marketing Field This paper is one of the first attempts to integrate
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Addressing Marine Wildlife Entanglement in Derelict Fishing Nets Using Community-Based Social Marketing: Case Study and Lessons Learnt Social Marketing Quarterly Pub Date : 2021-11-04 Maïa Sarrouf Willson, Craig Turley, Lamees A. Daar, Hussein Al Masroori, Hussain Al Muscati, Madrak Al Aufi, Asma Al Bulushi, Suaad Al Harthi, Andrew Willson
Background Entanglement of marine species, particularly endangered sea turtles and cetaceans, in abandoned, lost or otherwise discarded fishing gear is a major conservation concern. Focus of the Article This case study applies Community-Based Social Marketing (CBSM) to reduce marine wildlife net entanglement in the waters surrounding Masirah Island, a marine biodiversity hotspot in Oman. Importance
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Retailer Volunteerism as a Plastic Shopping Bag Governance Tool: Shoppers’ Reflections and Contributions to Environmental Social Marketing Social Marketing Quarterly Pub Date : 2021-11-04 Asphat Muposhi, Roy Shamhuyenhanzva
Introduction The pollution of landscapes and coastal environments with plastic shopping bag litter is an escalating global problem. The introduction of plastic bag tax aimed at addressing this challenge achieved limited success in South Africa. This study explores South African shoppers’ perceptions towards social marketing anchored retailer voluntary initiatives, which is an emerging plastic bag policy
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Role of Corporate Social Marketing Campaigns in Employer Branding: A Study of Campus Engagement Initiatives Social Marketing Quarterly Pub Date : 2021-11-01 Anuj Saini, Gordhan K. Saini, Shaurya Kumar
Background Corporate social marketing (CSM), as a type of corporate social initiative, is considered to be the most effective tool for creating social good through behavioural change. However, the relevance and benefits of CSM in the business context are largely unknown. The understanding of ‘the business case’ of CSM initiatives can provide useful insights to practitioners in this field. In this paper
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Development and Evaluation of a Research-Driven Health Communication Campaign to Increase Fruit and Vegetable Consumption Among SNAP-Eligible Ohio Adults Social Marketing Quarterly Pub Date : 2021-09-01 Rebecca Hofer, Margaret K. Wilkin, Elizabeth Mayers, Brenda K. Wolford, Brian Butler, Blaire Beavers, Ana Claudia Zubieta
Background: Despite evidence of the protective effects of a diet high in fruits and vegetables, intake among Ohio adults remains low. A health communication campaign is an attractive behavior change intervention due to its potential to reach a large audience. Focus of the Article: This study aims to examine the development of a state-level health communication campaign and to assess outcome measures
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The Development of an Interdisciplinary and Integrated Model of Occupational Safety Social Marketing Quarterly Pub Date : 2021-08-17 Carolyn Lagoe, Derek Newcomer, Ashley Fico
Background: Occupational safety and health professionals facilitate safer workplaces through the development and implementation of interventions. Empirically validated theories can enhance the likelihood that an intervention will be successful in achieving the desired outcome; however, occupational safety interventions are often devoid of theory or utilize frameworks that fail to take a comprehensive
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Consumer Journeys of Adolescent Girls and Young Women in South Africa: Implications for Marketing HIV Prevention Products Social Marketing Quarterly Pub Date : 2021-07-16 Michelle Dugas, Kenyon Crowley, Guodong (Gordon) Gao, Lorcan McHarry, Louise Kenmuir, Jeanna Piper, Fulvia Veronese, Ritu Agarwal
Background: Female-initiated prevention products could reduce HIV infection rates in contexts with pronounced gender inequality like South Africa, but uptake and adherence remain low when available. Insights into the behavior of target consumers are needed to effectively promote these products; however, perceptions of stigma may discourage honest reporting. Focus of the Article: To address this need
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Can an Index Approach Improve Social Marketing Competitor Analysis? Social Marketing Quarterly Pub Date : 2021-07-13 Maria M. Raciti
Background: Competitive forces influence social marketing efforts. Indeed, social marketers often find themselves “shadow boxing” various forms of competition throughout their interventions. Despite the seminal role of competition as a threat to social marketing intervention efficacy, few empirical studies have undertaken competitive analysis or compared the usefulness of competitive typologies. Thus
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Positive, Negative or Both? Assessing Emotional Appeals Effectiveness in Anti-Drink Driving Advertisements Social Marketing Quarterly Pub Date : 2021-06-22 Murooj Yousef, Timo Dietrich, Geraldine Torrisi
Background: The use of advertising to influence social behavior is one element of social marketing campaigns. While it is known that informational appeals are less effective in changing social perceptions and behaviors, the literature presents mixed and inconsistent results of which appeal (i.e. positive negative or both) is more effective in changing social behavior. The purpose of this study is to
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CBE: A Framework to Guide the Application of Marketing to Behavior Change Social Marketing Quarterly Pub Date : 2021-06-09 Sharyn Rundle-Thiele, Timo Dietrich, Julia Carins
Background: This paper aims to extend the application of social marketing to social and environmentally beneficial behavior change providing a three-step process—Co-create-Build-Engage (CBE). The key strength social marketing brings to the social change space is the development of something of value that moves and motivates people to voluntarily change their behavior; in turn benefitting themselves
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Drivers of Middle-Class Consumers’ Green Appliance Attitude and Purchase Behavior: A Multi-Theory Application Social Marketing Quarterly Pub Date : 2021-05-31 Nombulelo Dilotsotlhe, Helen Inseng Duh
Background: Some 80% of the South African (SA) middle class consumers use washing machines, electric cookers, fridges, freezers and other appliances. Considering the growing water and electricity shortages in SA, the government advocates the use of green appliances. However, the factors helping or hindering the positive attitudes, purchase and use of green appliances need examination. Focus of the
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Antecedents of Green Purchasing Behavior in the Arabic Gulf Social Marketing Quarterly Pub Date : 2021-05-10 Yasmeen Elsantil
Background: Despite consumers appearing to assign great importance to green purchasing and expecting companies to produce their goods in an environmentally friendly way, they do not always exhibit this positive attitude while making purchases. Focus: This paper aims to discuss the extent to which green purchasing behavior in the Arabic Gulf is affected by individuals’ perceived environmental attitudes
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Influencing the Intention to Adopt Anti-Littering Behavior: An Approach With Modified TPB Model Social Marketing Quarterly Pub Date : 2021-05-03 Jagwinder Singh, Ranjit Kaur
Background: Littering has been identified as a major issue in India that has negative impacts on the environment as well as public health. Focus of the article: Guided by the Theory of Planned Behavior, this empirical study determines the influence of three major concepts namely attitude, subjective norms, and self-efficacy on the intention to adopt anti-littering behavior. Research Hypotheses: The
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Evaluating Social Marketing Messages in New Zealand’s Like Minds Campaign and Its Effect on Stigma Social Marketing Quarterly Pub Date : 2021-04-28 Joya Kemper, Ann-Marie Kennedy
Background: A key objective of government and social marketers is to remove the institutionalized stigma of mental illness, increasing mental health service uptake. While research has evaluated past campaigns based on changes in attitudes and beliefs, very little research has examined the communication messages used in social marketing campaigns. Focus of the Article: This impact evaluation research
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What Causes Social Marketing Programs to Fail? A Qualitative Study Social Marketing Quarterly Pub Date : 2021-04-20 M. Bilal Akbar, Liz Foote, Clidna Soraghan, Rachael Millard, Fiona Spotswood
Background: This paper addresses the key factors that cause social marketing programs (typically consisting of discrete programs or interventions, but also including broader-scale initiatives) to fail. It argues that understanding these failures offers greater insight to researchers and practitioners than publications solely focused on successes. Focus: Our paper discusses the causes of the failure
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Using Co-Design to Create Community Advocacy for Biosecurity Behavior Change Social Marketing Quarterly Pub Date : 2021-03-26 Phill Sherring
Background: New Zealand’s Ministry for Primary Industries (MPI) manages the “declare or dispose” biosecurity border compliance social marketing program. Its aim is to protect the country’s important horticulture and agriculture industries from imported pests and diseases, and its environment. The program encourages visitors to New Zealand to leave potential biosecurity risk items at home or dispose
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Learning From Practice and Politics: The Rise and Fall of Social Marketing in Aotearoa New Zealand (1984–2017) Social Marketing Quarterly Pub Date : 2021-03-15 Tim Antric, Margalit Toledano, David McKie
Background: This article is the first to explore the emergence and evolution of social marketing as a professional practice in Aotearoa New Zealand [1] (NZ). Focus of the Article: The article identifies key political factors enabling the emergence, and causing the decline, of social marketing in NZ. Research Question: What are the factors that practitioners of social marketing identify as most influential
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A Scoping Review of Behavior Change Interventions to Decrease Health Care Disparities for Patients With Disabilities in a Primary Care Setting: Can Social Marketing Play a Role? Social Marketing Quarterly Pub Date : 2021-03-15 Angela Makris, Mahmooda Khaliq, Elizabeth Perkins
Background: One in four Americans have a disability but remain an overlooked minority population at risk for health care disparities. Adults with disabilities can be high users of primary care but often face unmet needs and poor-quality care. Providers lack training, knowledge and have biased practices and behaviors toward people with disabilities (PWD); which ultimately undermines their quality of
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Exploring Mistakes and Failures in Social Marketing: The Inside Story Social Marketing Quarterly Pub Date : 2021-02-15 Julie Cook, Jennifer Lynes, Sarah Fries
Background: Social marketing successes are relatively well-documented, but mistakes and failures in the field are not. When mistakes and failures are reported, they are usually on an ad hoc basis, as opposed to a systematic gathering of evidence. This paper is the second half of a two-part research study that aims to understand the perceptions of social marketing professionals with regard to mistakes
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Using Social Marketing to Tackle Compulsive Buying Social Marketing Quarterly Pub Date : 2021-01-18 Monica M. Popa Sârghie
Background: The present paper focuses on compulsive buying, outlining the need to tackle this phenomenon using a social marketing approach, for the wellbeing of the affected individuals, their families and contacts, and for the health of our society at large. Focus of the Article: This conceptual development article is centered on behavior change and social marketing strategies that can address compulsive
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Will Social Marketing Fight for Black Lives? An Open Letter to the Field Social Marketing Quarterly Pub Date : 2020-11-11 Sonya A. Grier,Sonja Martin Poole
2020 will likely be known as the year of reckoning for the United States and beyond, as anti-Black racism has moved to the center of national consciousness and a deluge of demands and pledges to confront and dismantle pervasive cultures of racism have been released. This watershed moment to address and act against racial injustice is rightfully gaining momentum. Spurred by the massive uprisings and
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The Marketing Mix and Hygienic Barbershop Use: A Formative Study Social Marketing Quarterly Pub Date : 2020-11-11 Jean Claude Kwitonda
Background: Previous public health research has demonstrated that barbershop services in Sub-Saharan Africa involve close-shaving styles that may irritate the skin or cause injuries particularly among clients with razor bumps. Barbershop services may also facilitate client-to-client transmission of pathogens because they involve reuse of sharp implements (e.g., clippers) and other tools (e.g., brushes
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Understanding How Sustainability Initiatives Fail: A Framework to Aid Design of Effective Interventions Social Marketing Quarterly Pub Date : 2020-11-10 Aaron R. Brough, Grant E. Donnelly, Vladas Griskevicius, Ezra M. Markowitz, Kaitlin T. Raimi, Crystal Reeck, Remi Trudel, Kurt B. Waldman, Karen Page Winterich, Kimberly S. Wolske
Background: Many sustainability initiatives are successful and produce results that benefit the environment. However, others miss the mark and fail to produce the desired outcome. Past research has typically focused on understanding why initiatives fail, without first considering differences in how they fail. Focus of the Article: This manuscript is related to Research and Evaluation—specifically,
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Community-Based Social Marketing in Theory and Practice: Five Case Studies of Water Efficiency Programs in Canada Social Marketing Quarterly Pub Date : 2020-11-10 Sarah Fries, Julie Cook, Jennifer Kristin Lynes
Background: Community-based social marketing (CBSM) offers a pragmatic five-step approach to developing a program that fosters sustainable behaviour. However, how the CBSM theoretical framework has been implemented into practice remains largely under-evaluated. To help address this gap, Lynes et al. developed 21 benchmarks to assess CBSM programs. This research builds upon these benchmarks by using
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Taking the Pulse of Social Marketing: The 2019 World Social Marketing Conference Social Marketing Quarterly Pub Date : 2020-11-09 Diogo Veríssimo
Global conferences can play an important role in defining the direction of a field by bringing together a large number of people focused on a given subject and allowing for exchange of ideas at a scale that would otherwise not take place. Social marketing has had a 3-decade long history of conferences, starting in 1991 with the University of South Florida’s Social Marketing Conference (Kassirer et
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The Role Played by Self-Focused Emotional Ad Appeals on Intentions to Call a Domestic Violence Helpline: Exploring Guilt, Hope, and the Independent Self-Construal in an Indian Context Social Marketing Quarterly Pub Date : 2020-11-06 Sidharth Muralidharan, Carrie La Ferle, Lauren Howard
Background: Domestic violence against women is a serious health and social issue, with victims found across the world. Utilizing the collective help of bystanders has become an increasingly important step toward mitigating abuse. Advertising campaigns have shed light on the seriousness of domestic violence, however, messages promoting bystander intervention are comparatively less. Focus: The primary
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Behind the Scenes at the Social Marketing Quarterly from the Perspective of the New Associate Editor Social Marketing Quarterly Pub Date : 2020-09-30 Judith A. McDivitt
I am honored to serve as the new associate editor of Social Marketing Quarterly (SMQ) after we lost Susan Kirby. Susan was a colleague and friend, and I was excited when she took on the associate editorial position at SMQ. I knew she would bring her passion and energy to the journal, ensure its high quality, and bring in new ideas. I hope to carry on some of the activities she started and add my own
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Application of Community-Based Social Marketing (CBSM) to Increase Recycling Behavior (RB) in Primary Schools Social Marketing Quarterly Pub Date : 2020-09-28 Sahar Haghighatjoo, Rahim Tahmasebi, Azita Noroozi
Background: Recycling and waste separation is one of the most important policies for the management of municipal solid waste, and notwithstanding the importance of recycling especially at the school age, little research have been conducted in this field. Focus of the Article: In this quasi-experimental study, five steps of community-based social marketing (CBSM) were used for changing of the recycling