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Young consumers’ responsibility for sustainable consumption and the preference of local brands Journal of International Consumer Marketing Pub Date : 2024-03-14 Berta Canal-Simón, Alex Rialp-Criado, Josep Rialp-Criado
This paper aims to assess how young consumers’ sense of responsibility for sustainable consumption affects the likelihood of purchasing local brands. We consider the mediating factors of local bran...
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The Impact of Social Norms on Consumer Willingness to Choose Green Packaging for an Extra Charge in the United States and South Korea Journal of International Consumer Marketing Pub Date : 2024-03-01 Jaisang Kim, Sakawrat Kitkuakul, Dana L. Alden
Three studies examine the effectiveness of social norm messaging in a green consumption context. The overall goal is to identify theory-based ways to increase consumer choice of biodegradable take-...
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Advanced introduction to the experience economy Journal of International Consumer Marketing Pub Date : 2024-02-02 Abhijit Roy
Published in Journal of International Consumer Marketing (Vol. 36, No. 1, 2024)
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Attitudes toward LCCP strategies: A comprehensive framework Journal of International Consumer Marketing Pub Date : 2024-01-02 Alexey V. Semenov, Arilova Randrianasolo
Within recent years, the choice of whether to employ local culture consumer positioning (LCCP) strategies has gained considerable interest in both international marketing research and practice, par...
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The Psychological Underpinnings of Turkish Consumer Choices: Xenocentrism Journal of International Consumer Marketing Pub Date : 2023-12-19 Ayşe Aslı Bozdağ, Beril Durmuş
This study examines psychological drivers influencing Turkish consumer choices, specifically Xenocentrism’s role in purchasing decisions. Analyzing data from 377 young, urban, educated respondents,...
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Fighting Counterfeits in Emerging Markets through the Demand Side: The Role of Product Domain in the Effect of Regulatory Fit on Persuasion Journal of International Consumer Marketing Pub Date : 2023-12-16 Tamar Avnet, Netanel Drori, Ram Herstein, Ron Berger
Anti-counterfeiting strategies primarily target the supply-side. The majority of studies on demand side strategies focused on developed-country consumers. This paper aims to examine ways to reduce ...
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What Characterizes Digital Luxury Experience (DLX) for Customers? A Cross-Cultural Qualitative Exposition Journal of International Consumer Marketing Pub Date : 2023-11-03 Soumik Das, Shamindra Nath Sanyal, Rabin Mazumder
Luxury products assert that they offer customers pleasure and prestige while also generating sizable profits for retailers. Customers expect the buying process to consider their preferences for how...
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As Good as New: Embarrassment and Consumers’ Preference for Used versus New Products Journal of International Consumer Marketing Pub Date : 2023-10-17 Ruomeng Wu, Donald R. Gaffney, Frank R. Kardes, Shaobo (Kevin) Li, Meng Liu
The condition of a product (i.e., being used or new) plays an important role in consumer judgment and purchase decisions, yet this phenomenon has been relatively under-researched. Using an experime...
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A Study of Children’s Culture across 35 Societies Journal of International Consumer Marketing Pub Date : 2023-10-16 Wolfgang Messner
Children are inherently different from adults. Yet, our understanding of their sociocultural contexts across countries is limited. This study uses survey data from 95,576 children from 35 societies...
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Co-creation Practices and Service Outcomes: A Transformative Health Service Framework Journal of International Consumer Marketing Pub Date : 2023-10-11 Shahidul Islam, Nazlida Muhamad, Vai Shiem Leong, Wardah Hakimah Sumardi
This study investigates how the dimensions of service quality and providers’ supportive co-creation practices impact service satisfaction, which affects behavioral intentions and quality-of-life in...
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Tired or Inspired: A Conceptual Model for Using Regenerative Artificial Intelligence to Create Context, User, and Time-Aware Individualized Shopping Guidance Journal of International Consumer Marketing Pub Date : 2023-10-09 Russell J. Zwanka, Marcel M. Zondag
This paper conceptualizes a consumer-centric, regenerative artificial intelligence (“ReGenAI”) model for the Fast-Moving Consumer Goods (“FMCG”) retailing channel. The system uses its awareness of ...
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Examining the Role of Perceived Source Credibility on Social Media Influencer’s Ascribed Opinion Leadership Journal of International Consumer Marketing Pub Date : 2023-09-26 Cátia Fernandes Crespo, Melanie Tille
Building on the theoretical framework of the source credibility model, this study aims to investigate how the different dimensions of social media influencer’s (SMI) perceived source credibility, r...
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Cross-Cultural Marketing: European Perspectives Journal of International Consumer Marketing Pub Date : 2023-09-11 Abhijit Roy
Published in Journal of International Consumer Marketing (Vol. 35, No. 5, 2023)
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Role of Intrinsic and Extrinsic Cues on Consumers’ Perceived Product Quality in an Emerging Market Journal of International Consumer Marketing Pub Date : 2023-06-14 Sridhar Samu, Tanmay Chattopadhyay, Anubhav Mishra
This article aims to investigate the role of intrinsic and extrinsic cues on consumers’ perceptions of product quality, and the moderating role of product knowledge using products that are at diffe...
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Can You Make a Difference? The Use of (In)Formal Address Pronouns in Advertisement Slogans Journal of International Consumer Marketing Pub Date : 2023-06-05 Gert-Jan Schoenmakers, Jihane Hachimi, Helen de Hoop
Directly addressing the consumer in advertisements has a positive impact on their perception of the product. Dutch, however, makes a distinction between a formal and an informal second person prono...
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The Impact of Store Brands on Intangible Aspects of Consumer Welfare Journal of International Consumer Marketing Pub Date : 2023-05-31 Peter J. Boyle, Juyoung Kim
This research investigated how an intangible component of consumer welfare can derive from the presence of store brands in durable-product categories. The objective was to explore the degree to whi...
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The Role of Positive Anticipated Emotions in Influencing Purchase Intentions of Battery Electric Cars in Emerging Markets Journal of International Consumer Marketing Pub Date : 2023-05-29 Abhinav Sharma, Deepak Singh, Richa Misra
The study uses the consumption perceived value (CPV) framework to investigate factors impacting buyers’ perceptions of battery electric cars (BEC). It also investigates the role of emotions in mode...
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Is Cause-Related Marketing all the Same for Different Cultures? Journal of International Consumer Marketing Pub Date : 2023-05-08 Elísabet Mora, Inés Küster, Natalia Vila
This research analyses how high emotional cause-related marketing claims influence attitudes and viral behaviors. With a SEM and an international sample of 1,232 respondents (Spain, England, and Ec...
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Attitudes toward Ethical Consumption in Clothing: Comparing Peruvian and Portuguese Consumers Journal of International Consumer Marketing Pub Date : 2023-04-18 Cristela Maia Bairrada, Arnaldo Fernandes de Matos Coelho, Jacinta Raquel Miguel Moreira
The aim of this study is to examine the personal factors that influence attitudes toward ethical consumption and its effects on life satisfaction, attitudes toward ecological clothing, and buying i...
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Socio-Demographic and Loyalty Assessment of Brand Proud Consumers: A Segmentation Study Journal of International Consumer Marketing Pub Date : 2023-04-07 Subarna Nandy, Neena Sondhi, Himanshu Joshi
Emotion-based consumer-brand relationships determine current and future consumption and significantly impact brand loyalty, enhancing the brand’s profit potential. This study is a pioneering attemp...
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Determinants of Intention to Revisit in Hospitality Industry: A Cross-Cultural Study Based on Globe Project Journal of International Consumer Marketing Pub Date : 2023-03-27 Alireza Nazarian, Mohammadjavad Shabankareh, Alireza Ranjbaran, Narges Sadeghilar, Peter Atkinson
This study examines the impact of service quality on intention-to-revisit through variables such as emotion, satisfaction, eWOM and loyalty in the hotel industry from a cross-cultural perspective t...
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A Research Agenda for Sales Ed. Fernando Jaramillo and Jay Prakash Mulki. Cheltenham, UK: Edward Elgar Publishing 2021. 186 pp. ISBN 978-1 78897 5308. List Price: $145.00 Hardcover Journal of International Consumer Marketing Pub Date : 2023-03-01 Abhijit Roy
Published in Journal of International Consumer Marketing (Vol. 35, No. 4, 2023)
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A Systematic Literature Review of the Relationship between Consumer Ethnocentrism and Product Evaluation Journal of International Consumer Marketing Pub Date : 2023-02-20 Sunil Dutt Trivedi, Archit Vinod Tapar, Pranav Dharmani
Globalization has added new dimensions to consumers’ decision-making. Consumer Ethnocentrism is among the critical variables affecting consumers’ decisions to purchase foreign products. Consumer Et...
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Advanced Introduction to Marketing Strategy Journal of International Consumer Marketing Pub Date : 2023-02-17 C. Anthony Di Benedetto
Published in Journal of International Consumer Marketing (Vol. 35, No. 2, 2023)
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Ethnocentrism and Consumer Knowledge in the U.S. Auto Consumer Journal of International Consumer Marketing Pub Date : 2023-02-15 John Story, Lynn Godwin
This study explores consumer ethnocentrism, consumer knowledge of countries of origin of automobiles, and the relationship between these and consumers’ preferences and purchases of vehicles. Consum...
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“GPS in my Salad?” A Mixed Method Study of Consumers’ Perception of Biomarkers in Organic Vegetables Journal of International Consumer Marketing Pub Date : 2023-02-13 Mara Martini, Barbara Loera, Blain Murphy, Moira Dean, Egidio Dansero, Angela Fedi
Abstract The paper explored consumer acceptability of a biomarker solution for organic vegetables aimed at enhancing consumer trust, using a sequential mixed-method design. Five focus groups were conducted (N = 34) to explore consumer reactions to this technology and possible nomenclatures (Study 1). Subsequently, a survey in four European countries (Germany, Italy, Poland, UK; N = 1035) analyzed consumer
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Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention Journal of International Consumer Marketing Pub Date : 2023-02-10 Md Washim Raja, Sandip Anand, David Allan
Abstract The primary objective of this paper is to assess the effects of ad music attitude (Aam) on ad attitude (Aad), brand attitude (Ab), and purchase intention (PI). Further, this article intends to test the mediating role of Aad and Ab between Aam and PI. The bootstrap method in AMOS 20 was adopted to test the hypotheses. The finding indicates that Aam invokes Aad, which influences Ab, and in turn
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The moderating role of Hofstede’s cultural dimensions on consumer purchasing of organic food Journal of International Consumer Marketing Pub Date : 2023-02-09 Gurmeet Kaur Matharu, Tania von der Heidt, Golam Sorwar, Achchuthan Sivapalan
Consumers’ cultural values influence their decision-making, and these values are captured in Hofstede’s six cultural dimensions. Culture is important in the food context in India but has been relat...
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Demystifying the Engagement Process: A BoP Perspective Toward Social Media Engagement Journal of International Consumer Marketing Pub Date : 2023-01-30 Nikhita Tuli, Harish Kumar, Ritu Srivastava, Parul Gupta
The presence of the bottom-of-the-pyramid (BoP) segment on social media has increased considerably over the past few years. This vulnerable segment differs in the socio-economic status with idiosyn...
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A Cross-Cultural Investigation on Consumer Responses to Failures of Domestic and Foreign Products Journal of International Consumer Marketing Pub Date : 2022-12-01 Ronnie Chuang-Rang Gao
This research examines how consumer ethnocentrism (CET) and product failure type affect consumers’ attitudes toward domestic and imported product failures. It also explores product failure’s impact...
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Utilization of Theory of Planned Behavior to Predict Consumer Behavioral Intention toward “Buy-Local” Campaign: Do National Identity Expressions Matter? Journal of International Consumer Marketing Pub Date : 2022-11-30 Dudi Amarullah, Tanti Handriana
Abstract The spread of COVID-19 has caused various problems worldwide. The “buy-local” campaign is one of the strategies carried out by both the government and civilians to deal with these problems by campaigning for the importance of supporting and buying local products. Therefore, this study aims to investigate the mechanisms underlying participation intention in the “buy-local” campaign by applying
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Young Consumers’ Boycotting Profiles in the UK and Finland: A Comparative Analysis Journal of International Consumer Marketing Pub Date : 2022-11-03 Jesse Tuominen, Eero Rantala, Asko Tolvanen, Vilma Luoma-aho, Terhi-Anna Wilska
This study uses latent profile analysis to identify boycotting subgroups within Finland and the UK and to explore their potential differences across countries. These subgroups are based on how youn...
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The Impact of Socio-Cultural Structures on (Un)Veiling Western Luxury Fashion Brands: Perceptions of Kuwaiti Muslim Women Journal of International Consumer Marketing Pub Date : 2022-11-03 Fajer Saleh Al-Mutawa, Doha Saleh Almutawaa, Doha Husain Makki AlJuma
Abstract This paper analyzes how socio-cultural structures shape the interpretation and consumption of western luxury fashion brands among Kuwaiti Muslim women. Synthesizing solutions, which is the notion of two opposing ideas being resolved within consumption, is employed as a theoretical framework. Qualitative research consisting of in-depth semi-structured interviews guided by photo elicitation
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Brand Hate Internationally: A Validation Study from Slovenia Journal of International Consumer Marketing Pub Date : 2022-09-15 Marc Fetscherin, Maja Konecnik Ruzzier, Sabina Ivanov, Mitja Ruzzier
Abstract This paper responds to the call by Yadav and Chakrabarti (2022 Yadav, A, and S. Chakrabarti. 2022. Brand hate: a systematic literature review and future research agenda. International Journal of Consumer Studies :1–28. doi: 10.1111/ijcs.12772.[Crossref] , [Google Scholar]) for more research on brand hate across different countries. So far, empirical studies from the US (19 papers), UK, France
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Consumer Intention to Buy Plant-Based Meat Alternatives: A Cross-Cultural Analysis Journal of International Consumer Marketing Pub Date : 2022-09-14 Yousra Bakr, Hayat Al-Bloushi, Mohamed Mostafa
Abstract The purpose of this study is to explore factors affecting attitudes toward plant-based meat alternatives (PBMA) as well as consumer intentions to buy PBMA in Canada as a Western country and Kuwait as an Arab country. The proposed research model extends the theory of planned behavior (TPB) by incorporating factors such as environmental concerns, health consciousness, and animal welfare, food
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The Impact of Consumers’ Ethnic Disidentification and Cosmopolitanism on Multicultural Advertising Journal of International Consumer Marketing Pub Date : 2022-09-06 Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi, Miguel Ángel Zúñiga
Abstract The aim of this research was to explore the influence of ethnic disidentification (i.e., an anti-ingroup trait) and cosmopolitanism (i.e., a pro-outgroup trait) on three advertising approaches (i.e., match, mismatch, and multi-ethnic approach). This study involved an online survey and was held in a university in the southwestern U.S. Respondents were first exposed to a set of questions regarding
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Adapting to the Instagram Esthetic and Exploring Influencers of Hedonic Consumption Journal of International Consumer Marketing Pub Date : 2022-08-12 Abhinav Sood, Vanessa Quintal, Ian Phau
Abstract This paper explores hedonic adaptation and decision-making in hedonic consumption of cosmetic surgery. A mixed-method approach incorporates qualitative research with focus groups and expert panels as well as quantitative research with a self-administered survey that conveniently samples consumers who have previously engaged in a hair transplant or liposuction in USA and India. This research
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Profile of the Political Consumer: An International Comparative Study Journal of International Consumer Marketing Pub Date : 2022-08-11 Matilde Schwalb, Iñaki García-Arrizabalaga, Juan-José Gibaja-Martíns
Abstract This study analyzes secondary data for a sample of 4,606 consumers from 10 countries to measure their political consumerism (having boycotted or buycotted a product or brand in the last year). It also determines the profile of the international political consumer. The non-parametric CART (Classification and Regression Trees) technique is used for the analysis. The results identify the consumer’s
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Luxury or Masstige: Role of Global and Local Identities, Luxuriousness Variances, Price Luxuriousness Inferences, and Consumer Flexibility Journal of International Consumer Marketing Pub Date : 2022-08-08 Nitin Soni
Abstract Masstige or mass prestige luxury brands are considered one of the principal drivers behind increased luxury consumption. Literature has proposed increasing globalization as one of the primary reasons behind the sales of these masstige brands. Given the impact of globalization, this research proposes and examines the impact of consumers’ global and local identities on their propensity to purchase
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Will You Support or Oppose? The Impact of Region-of-Origin Bias on Oppositional Loyalty Journal of International Consumer Marketing Pub Date : 2022-08-08 Dalia Abdelwahab, Sonia San-Martín, Nadia Jiménez
Abstract This study analyzed two in-group bias variables (regional identification and ethnocentrism) and examined their rarely explored behavioral differences in triggering in-group support (brand defense) and out-group resistance (oppositional loyalty). Regional animosity was investigated as a moderating variable. Data were collected from 602 food and beverage buyers. Results indicated that both identification
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How Relationship Quality Drives Knowledge Sharing on Facebook Brand Pages Journal of International Consumer Marketing Pub Date : 2022-07-05 Siriluck Rotchanakitumnuai, Mark Speece
Abstract Highly interactive social media brand pages depend on knowledge sharing (KS) within the virtual brand community (VBC). Relationship quality (RQ) is important for fostering KS, but research on how this works in the rapidly evolving context of VBC is still somewhat limited. Much RQ research aggregates RQ components into a reflective second order factor, but disaggregating them allows for better
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Are Podcast Advertisements Effective? An Emerging Economy Perspective Journal of International Consumer Marketing Pub Date : 2022-06-22 Subhalakshmi Bezbaruah, Kuldeep Brahmbhatt
Abstract The evolution and consumers’ acceptance of podcasts has been on the rise. Scholars argue that this rapid rise is due to the ability of podcasts to offer content that consumers find valuable. This has resulted in brands following consumers on the podcast platforms and attempting to reach them through podcast advertisements. The last decade has seen a tremendous rise in the podcast advertising
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Innovative New Product Adoption of Renewable Energy Mobility Products at the Bottom of the Pyramid The Case of Hamba, an Integrated Community-Driven Solution Journal of International Consumer Marketing Pub Date : 2022-06-20 Tendai Chikweche, Shantha Bloemen, Dorah Mwenye
Abstract Current decision-making models do not cover the processes bottom of the pyramid consumers go through when selecting mobility solutions to address access challenges they face. We investigate the process these consumers go through in their complex context in adopting a community-based renewable energy mobility solution and developing a decision-making framework. Findings indicate the positive
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Adapting Richins’ (2004) Short-Form Material Values Scales for Latin American Application Journal of International Consumer Marketing Pub Date : 2022-06-07 Francisco J. Conejo, Enrique A. Gamboa, Clifford E. Young
Abstract Materialism is a global phenomenon. Yet, its measures stem mainly from the US and are not necessarily applicable abroad. Having failed to replicate in Costa Rica, this study adapts Richins’ (2004 Richins, M. L. 2004. The material values scale: Measurement properties and development of a short form. Journal of Consumer Research 31 (1):209–19. doi: 10.1086/383436.[Crossref], [Web of Science
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A Conceptual Model Exploring the Emergence of Consumer Xenocentrism: The Role of Antecedents and Disidentification Journal of International Consumer Marketing Pub Date : 2022-05-23 Chuandi Jiang, Ronald G. Christian
Abstract The purpose of this conceptual paper is to develop a theoretical framework that identifies antecedents for the emergence of consumer xenocentrism (C-XEN). Blending perspectives from social identity theory and dependency theory, a conceptual framework is developed to illustrate the emergence of C-XEN. The framework specifies social, cognitive, and affective antecedents of C-XEN, and proposes
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Strengthening Sponsorship Fit: Testing for the Influence of Sponsor Category and National Culture Journal of International Consumer Marketing Pub Date : 2022-05-09 Asieh Ghorbanian Rajabi, Guillaume Martinent, Sergey Altukhov, Guillaume Bodet
Abstract This study aimed to identify sponsorship-fit profiles of individuals regarding perception of sponsors of national volleyball teams in three countries and its effect on affective outcomes. We examined: (a) if sponsorship-fit profiles were similar for two sponsor categories (sport equipment/apparel companies and financial service companies) and in three countries (France, Iran and Russia); (b)
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A Meta-Analysis of TPB Model in Predicting Green Energy Behavior: The Moderating Role of Cross-Cultural Factors Journal of International Consumer Marketing Pub Date : 2022-05-09 Ganesh Kumar, Jogendra Kumar Nayak
Abstract Ajzen’s “theory of planned behaviour” (TPB) is being widely used across different contexts in predicting consumers’ behavioral patterns toward green energy use for the last decade. However, previous empirical studies have presented inconsistent results with respect to the magnitude of associations among TPB constructs. Therefore, to synthesize the diverse findings of 35 sample studies comprising
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Nuances in Identity Formation for Consumers in non-Western Markets Journal of International Consumer Marketing Pub Date : 2022-04-26 Ruwangi Chandrasekara, Dinuka Wijetunga, J.A.S.K. Jayakody (Late)
Abstract Scholars have emphasized that the simultaneous effects of global consumerism and traditional cultural foundations can create fragmented, complex identities for individuals. However, a theoretical explanation of how these nuanced and complex identity formations take place appears to be lacking. This study uses the theory of symbolic interaction to explore the influence of traditional and consumerist
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Shopping Intentions during COVID-19: What Can Canadian Businesses Learn to Encourage Future Consumer Support? Journal of International Consumer Marketing Pub Date : 2022-04-22 Erika Puiras, Casey Oliver, Shayna Cummings, Dwight Mazmanian
Abstract This study examined shopping intentions of Canadian consumers post-COVID-19, and their intentions to specifically support Canadian businesses. Actionable recommendations that domestic businesses could implement to encourage support were also sought. Quantitative and qualitative data were collected online; quantitative data were analyzed by conducting raw frequencies, which captured the directionality
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The Status Quo of Japanese Consumers’ Personal Information Disclosure: the Influence of Information Control and Privacy Concerns Journal of International Consumer Marketing Pub Date : 2022-04-07 Mariko Morimoto
Abstract This study examined the effects of privacy concerns, information control, and perceived benefits of personal information disclosure of Japanese consumers, on the attitudes toward disclosing personal information and the willingness to disclose information. The results of an online survey on Japanese consumers aged 20–60 (N = 1,000) confirm the moderation effect of information control and the
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The Influence of Ethnic Identity on Consumer Behavior: Filipino and Lao Consumers in Australia Journal of International Consumer Marketing Pub Date : 2022-04-06 Jamealla Intharacks, Tendai Chikweche, John Stanton
Abstract This research examines how Lao and Filipino consumers’ ethnicity and ethnic identity may influence consumer behavior and how individual acculturation may affect ethnic identity and ethnic consumer behavior in a multicultural environment. Multi-culturalism is a global phenomenon that has impacted how firms and consumers interact in Australia and Asian countries. Using self-ascribed samples
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A Cross-National Study Investigating the Role of Country of Origin and Word of Mouth in Expatriates’ Decision Process When Seeking a Healthcare Provider Journal of International Consumer Marketing Pub Date : 2022-03-10 Valeria L. M. A. Freundt, Adriana Bruscato Bortoluzzo
Abstract In a globalized world, the expatriate community continues to expand. Selecting trustworthy healthcare providers is fundamental for their adaptation to a new country. Through interviews and a survey, this paper adds to the literature by theoretically discussing and empirically analyzing the decision process of a cross-cultural sample of expatriates in Dubai. It focuses on evaluating the role
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Correction Journal of International Consumer Marketing Pub Date : 2022-02-09
Published in Journal of International Consumer Marketing (Vol. 35, No. 1, 2023)
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Advertising and the Marketplace By Lynne Pepall and Dan Richards Journal of International Consumer Marketing Pub Date : 2022-01-21 C. Anthony Di Benedetto
(2022). Advertising and the Marketplace By Lynne Pepall and Dan Richards. Journal of International Consumer Marketing: Vol. 34, No. 1, pp. 110-112.
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Marketing Countries, Places, and Place-Associated Brands: Identity and Image Journal of International Consumer Marketing Pub Date : 2022-01-17 C. Anthony Di Benedetto
(2022). Marketing Countries, Places, and Place-Associated Brands: Identity and Image. Journal of International Consumer Marketing: Vol. 34, No. 2, pp. 231-233.
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The Interaction of Product Attractiveness and Decision-Making Style on Consumer Purchase Intention: A Cultural Moderation Perspective Journal of International Consumer Marketing Pub Date : 2022-01-06 Francisco Leonardo Soler-Anguiano, Marcel Zeelenberg, Rolando Díaz-Loving
Abstract This article examines how product attractiveness in interaction with decision-making style influences purchase intentions. Participants in four different conditions rated their likelihood of buying an experiential product, showing that when using an emotional decision-making style condition, they have higher purchase intentions for the high attractive product than the low attractive product
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Partitioned Country-of-Origin Effect on Consumer Behavior: A Meta-Analysis Journal of International Consumer Marketing Pub Date : 2022-01-04 Alessandro De Nisco, Stephen Oduro
Abstract Despite considerable research, empirical results on the relationship between partitioned country-of-origin (COO) and consumer behavior remain inconclusive and conflicting. This study aims to examine the (a) overall and disaggregate effects of selected COO sub-components (country-of-brand, country-of-design, country-of-manufacture/assembly, and country-of-parts) on product evaluation, brand
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Eat to the Beat: Musical Incongruity Resolution in Restaurant Advertising Journal of International Consumer Marketing Pub Date : 2021-12-30 Morteza Abolhasani, Zahra Golrokhi
Abstract Music is considered as an effective tool in shaping consumers’ responses to advertising. The present study examines the effects of mildly incongruent background music upon consumers’ responses to restaurant advertising. It integrates country of origin and genre congruity of music in a single congruity framework through focusing more closely upon the twin components of congruity (expectancy
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Lifestyle and Purchase Intention: The Moderating Role of Education in Bicultural Consumers Journal of International Consumer Marketing Pub Date : 2021-12-27 Iliana E. Aguilar-Rodríguez, Leopoldo G. Arias-Bolzmann
Abstract This research is the first to analyze the relationship between lifestyles and purchase intentions in first-generation bicultural consumers residing in Canada. It applies the Activities, Interests, and Opinions (AIO) model and the Theory of Planned Behavior (TPB) and includes education level as a moderating variable to find differences in consumption between the country of origin and the host
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An Investigation of Customers’ Recovery Expectations after Service Failure: Evidence from e-Commerce Settings at Different Stages of Maturity Journal of International Consumer Marketing Pub Date : 2021-12-12 Yllka Azemi, Ranjan Kini
Abstract Although recovery strategy literature is developing rapidly, less is known about e-commerce customers’ recovery expectations in settings at different stages of e-commerce maturity. Using a grounded theoretical paradigm and drawing on the decoy effect and paradox of choice theories, we explore customers’ recovery expectations by analyzing 110 interviews with e-commerce customers and e-commerce