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From Talk to Action: How Small Steps Can Make a Big Impact in Marketing Education for Climate Action Journal of Marketing Education Pub Date : 2024-03-14 Isabel Rodriguez-Tejedo, Cristina Etayo
This study analyzes the effectiveness of two low-cost and easy-to-implement activities (a brief talk and a case discussion) in engendering interest and awareness toward climate action in a typical Principles of Marketing course. Our findings indicate that, consistent with existing research, women are more likely to be concerned about climate change and more willing to contribute to its mitigation.
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What Is the Future of Marketing Education? Journal of Marketing Education Pub Date : 2024-03-04 Victoria L. Crittenden
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Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum Journal of Marketing Education Pub Date : 2024-02-26 Barbara Tomasella, Bilal Akbar, Alison Lawson, Richard Howarth, Rebecca Bedford
The 21st century’s growing societal and environmental challenges are ubiquitous. The combination of knowledge, values, mindsets, and abilities needed to address these challenges requires educating society about the simultaneous pursuit of economic, environmental, and social goals as advocated by the United Nations’ (UN) Sustainable Development Goals (SDGs). This research aims to review the academic
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Temporal Motivation Theory: Punctuality Is a Matter of Seconds Journal of Marketing Education Pub Date : 2024-02-26 Stephen Bok, James Shum, Maria Lee
Time management is essential for strong strategic business planning and marketing campaigns. Having sufficient time to complete essential planning is important, as is the punctuality of meeting deadlines. Temporal Motivation Theory (TMT) explains the relationship between deciding to perform a task and expected incentives, consequences, and the cost of delay. We analyzed the time (in seconds) that business
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RESCUER: Combining Passive and Active Learning Techniques to Teach Food Sustainability Journal of Marketing Education Pub Date : 2024-01-30 Narmin Tartila Banu, Aron Darmody, Leighann C. Neilson
This paper discusses the creation and implementation of an experiential learning assignment focused on the United Nation’s Sustainable Development Goal (SDG) 12, which aims to ensure sustainable consumption and production patterns. Using a grounded theory approach that combines analyzing 90 senior-level marketing students’ reflective essays alongside 63 pre- and post-assignment survey responses, we
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Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses Journal of Marketing Education Pub Date : 2024-01-10 Shaoling (Katee) Zhang, Lisa L. Scribner
The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that aligns with industry expectations in teaching analytics within the novel context
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Exploring the Value of Educational Options in Marketing Journal of Marketing Education Pub Date : 2023-05-08 Donald R. Bacon, Kim A. Stewart, Steven W. Hartley, Pallab Paul
Marketing educators have long been interested in the value of the education they provide, and the importance of educational value has accelerated in an age of increasing educational options, rising...
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Digital Marketing and Analytics Education: A Systematic Review Journal of Marketing Education Pub Date : 2023-04-25 Christine Ye, Yuna Kim, Yoon-Na Cho
Advances in digital technologies coupled with the explosion of data are transforming the marketing education landscape at a rapid pace. Given the scale and speed of digital disruption in today’s in...
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Light Bulb Moments: Where Do Student Entrepreneurs Get Their Ideas Journal of Marketing Education Pub Date : 2023-04-20 Stern Neill, Mark Bieraugel
Understanding how to support creative ideation is an important, yet, elusive, issue for marketing educators. To shed light, this study proposes ideation as a malleable state influenced by “outside-...
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Enhancing Students’ Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project Journal of Marketing Education Pub Date : 2023-03-31 Sally Laurie, Kathleen Mortimer, Matthew Holtz, Billy Little
The rapid growth of social media popularity and consequently social media marketing is creating a challenge in terms of the appropriate teaching strategy. Advances in technology are racing ahead of...
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Inclusivity and Diversity: A Systematic Review of Strategies Employed in the Higher Education Marketing Discipline Journal of Marketing Education Pub Date : 2023-03-16 Aimee S. Riedel, Amanda T. Beatson, Udo Gottlieb
This paper reports on a systematic review into inclusivity and diversity in the higher education marketing discipline. Thirty-one studies met the inclusion criteria and are analyzed to identify the...
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Simulations or Client Projects? Aligning Social Media Skills Development to Industry Expectations Journal of Marketing Education Pub Date : 2023-02-04 Nicole Beachum, Alexandra Krallman
Social media is rapidly growing and evolving from the introduction of new platforms to platform-specific innovations. The dynamic nature of social media makes it difficult for even practitioners to...
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Using Classroom-Run Virtual Startup Incubator to Facilitate Experiential Learning Experiences and Global Marketing Alliances Journal of Marketing Education Pub Date : 2022-12-13 Adesegun Oyedele, Emily Goenner, Maria Guadalupe Alba Aguilar, Robert H. Scarlett
The purpose of this study was to fill the gaps in the literature in terms of understanding how marketing and international entrepreneurship educators have responded to the impact of the pandemic on...
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Examining the Effects of Student–Faculty Ethnic Similarity and Level of Group Representation on Teaching Evaluations Journal of Marketing Education Pub Date : 2022-11-29 Therese A. Louie, Marissa Y. H. Nishijima
This research explores if student and faculty ethnic similarity produces more favorable teaching evaluations, and if the effect is enhanced when ethnic group representation on campus is low. When s...
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Tales of the Unexpected: Teaching Turmoil and Triumphs in Times of Crisis Journal of Marketing Education Pub Date : 2022-07-07 Vincent Mitchell, Cindy Rippe, April Kemp
As this issue of the Journal of Marketing Education goes to press, we reflect on the whirlwind of the pandemic that catapulted marketing educators to new and evolving formats, threatened student and faculty mental health, and challenged both learning and teaching. The COVID-19 pandemic was an unprecedented event in modern history, transforming the nature of higher education at record speed. As the
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Cultivating Effective Marketing Student Teams: Making Instructors’ Tacit Theories Visible Journal of Marketing Education Pub Date : 2022-06-25 Sophie Lindsay, Peter Wagstaff, Colin Jevons, Angela Gracia B. Cruz
Teamwork skills are important contributors to classroom learning outcomes and graduate employability. Although much has been reported in the literature about the components and characteristics of e...
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Synchronous or Asynchronous Course: Business Students’ Perspectives on an Optimized Modality of Online Teaching and Learning Journal of Marketing Education Pub Date : 2022-05-23 Lan Wu, Jung S. You
Colleges and universities in the United States swiftly shifted campus-based classes to virtual spaces as a response to extended campus closures necessitated by the COVID-19 pandemic. Synchronous on...
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Tell Me a Story! Blending Digital Storytelling Into Marketing Higher Education for Student Engagement Journal of Marketing Education Pub Date : 2022-05-13 Daniela Spanjaard, Francine Garlin, Hossain Mohammed
Multimodal learning via the use of smart devices, online social interactions, and intuitive communication platforms are fundamentally changing teaching and learning settings. Consequently, educator...
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Extending the Validity and Reliability of the Intent to Pursue a Sales Career Scale Journal of Marketing Education Pub Date : 2022-04-15 Frederik Beuk, Kelly L. Weidner, Lauren M. Houser
This research is one of the first Intent to Pursue a Sales Career (ITPSC) studies to link intent to actual student behavior. In addition, this study systematically revisits the validity and reliabi...
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Teaching, Fast and Slow: Student Perceptions of Emergency Remote Education Journal of Marketing Education Pub Date : 2022-04-10 Karen Robson, Adam J. Mills
This research explores emergency remote education, defined as a rapid, system-wide pivot to remote education in response to emergencies that disrupt normal institutional processes. To do so, we exp...
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A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements Journal of Marketing Education Pub Date : 2022-04-02 Minna-Maarit Jaskari, Henna Syrjälä
In this article, we examine the linkage between students’ game-playing motivations and a wide variety of gamification elements within higher marketing education. Using an interpretive and convergen...
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Reimagining an Experiential Learning Exercise in Times of Crisis: Lessons Learned and a Proposed Framework Journal of Marketing Education Pub Date : 2022-04-02 Satyam, Rajesh K. Aithal
The ongoing COVID-19 pandemic has forced marketing educators to innovate and adapt their existing teaching methods. This article presents and discusses an experiential learning exercise called the ...
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Understanding How Stand-Alone Sustainability Courses Are Taught in Marketing: A Global Baseline Analysis Journal of Marketing Education Pub Date : 2022-03-18 E. Deanne Brocato, Antje R. H. Graul, Jacob Huff, Alysa Hu, Jeremy K. Harms
The growing societal and environmental challenges of the 21st century are ubiquitous. Thus, marketing educators are tasked with incorporating a sustainability approach into their curriculum, educat...
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Thoughts on a Wheel of Marketing Education Journal of Marketing Education Pub Date : 2022-03-15 Victoria L. Crittenden
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The Impact of Workload, Productivity, and Social Support on Burnout Among Marketing Faculty During the COVID-19 Pandemic Journal of Marketing Education Pub Date : 2022-02-08 David G. Taylor, Michael Frechette
The COVID-19 pandemic was an unprecedented event in modern history, transforming the nature of higher education. As course delivery moved online, marketing educators were faced with higher workloads and more demands on their time. Anecdotal evidence suggested that faculty were working more, and as the 2020–2021 school year progressed, reports of fatigue and burnout were prevalent. An empirical study
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Back to the Basics: Handwritten Journaling, Student Engagement, and Bloom’s Learning Outcomes Journal of Marketing Education Pub Date : 2022-02-08 Orie Berezan, Anjala S. Krishen, Sara Garcera
Often considered an enhancement to the learning experience, technology can also stifle creativity and higher levels of thinking. This study repositions students away from technology and back to the basics to stimulate engagement and higher levels of learning. It investigates the relationship between learning outcomes and the reflective journaling process in the context of an undergraduate marketing
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What Motivates Marketing Educators to Attend In-Person and Virtual Academic Conferences in a Time of Pandemic Pedagogy? Journal of Marketing Education Pub Date : 2022-02-08 Brian A. Vander Schee, Debbie DeLong
The global pandemic in 2020 caused by Covid-19 required marketing educators to quickly adapt to pandemic pedagogy. It also abruptly curtailed in-person large gatherings, including academic conferences. Although many marketing scholarly professional organizations suffered a negative financial impact, the quick transition to offer completely online live events allowed many marketing educators to attend
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Does Empathy Matter? An Exploratory Study of Class-Transition Satisfaction in Unplanned Course Interruptions Journal of Marketing Education Pub Date : 2022-02-03 Laura Munoz, J. Ricky Fergurson, Eric G. Harris, David Fleming
The sudden transition to online course delivery necessitated by the COVID-19 pandemic led to a significant service interruption in the academic lives of college students. Some challenges posed were immediately present such as to how to deliver course material and handle student concerns about classes and life in a new, unexpected, and abrupt “normal.” One aspect that arguably can generate a much-improved
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Don’t Waste a Crisis: COVID-19 and Marketing Students’ Self-Regulated Learning in the Online Environment Journal of Marketing Education Pub Date : 2022-01-22 Kanika Meshram, Angela Paladino, Valeria S. Cotronei-Baird
This research examines the extent to which a crisis situation, such as the COVID-19 pandemic, affects marketing students’ self-regulated learning (SRL) and grade expectations. Data were collected from 841 undergraduate marketing students and analyzed using the Hayes process macro to test the proposed framework. The results show direct and significant effects of SRL and its substrategies (goal setting
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A Design Thinking Approach to Teaching Sustainability Journal of Marketing Education Pub Date : 2022-01-10 Valerie Manna, Meike Rombach, David Dean, Hamish G. Rennie
Understanding sustainability requires a system-wide perspective to guide the interpretation of problems and conceptualization of solutions. A lake sustainability Trust provided an opportunity for students to gain this perspective by examining societal, commercial, and environmental policy perspectives associated with a local endangered lake and surrounding wetlands. This was an ideal project to bring
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Navigating the New Normal: An S-O-R Perspective on Student Experiences of Environmental, Psychological, and Behavioral Changes During the COVID-19 Pandemic Journal of Marketing Education Pub Date : 2021-12-29 Aditya Gupta, Chiharu Ishida
Although higher education has weathered many past challenges, none can compare with the magnitude and velocity of the coronavirus disease 2019 (COVID-19) pandemic. Although students continued their academic careers despite hardships, as yet little is known about how they experienced and adapted to various pandemic-induced changes to their academic and personal lives. We address this gap through a qualitative
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Teaching What Society Needs: “Hacking” an Introductory Marketing Course With Sustainability and Macromarketing Journal of Marketing Education Pub Date : 2021-11-17 Forrest Watson, Julie Stanton, Stefanie Beninger, Christine Domegan, Alexander Reppel, Stanley Shapiro
Marketing classes are often focused on the micro level, failing to account for wider societal issues. In this article, we argue for the inclusion of a wider macro-sustainability focus, one that “hacks” marketing education. With that objective in mind, we developed and delivered an introductory marketing course that integrated both the micro and the macro, thus infusing the course with macro-sustainability
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Blended Learning in Principles of Marketing: The Effects of Student Differences on Student Performance Journal of Marketing Education Pub Date : 2021-11-13 Joseph P. Cannon, Ritu Lohtia, Brianna JeeWon Paulich
Blended learning, which combines the benefits of both online learning and face-to-face instruction, is becoming popular in higher education. Despite its increase in application, there is limited research on the mechanisms to improve student performance in blended learning courses. This article aims to identify and empirically test individual factors influencing student performance in an introductory
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Using Macromarketing to Teach Business Sustainability Journal of Marketing Education Pub Date : 2021-10-13 Mark Peterson
The first macromarketing seminar held in 1976 represented a first attempt to “hack the system” of business schools to bring a societal focus to the teaching of marketing. This effort resulted eventually in macromarketing becoming a major field of the marketing discipline. Today, forces outside the business school are pointing business schools to broaden their curricula to include social responsibility
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Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned From Field Trips to the Ultra Novel Journal of Marketing Education Pub Date : 2021-10-13 Anthony Samuel, Robert J. Thomas, Cathy McGouran, Gareth R. T. White
This paper seeks to determine the value of field trips that help establish macromarketing and sustainability scholarship in mainstream business/marketing education. It explores the experiences of postgraduate marketing and business strategy students undertaking a field trip to the “World’s Greenest Football Club,” Forest Green Rovers. It responds to the call to establish the macromarketing viewpoint
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Consumer Insights: A Turning Point for Marketing Research Education Journal of Marketing Education Pub Date : 2021-10-06 Adam J. Mills, Joseph F. Hair, Jr.
There is an elephant in the room. We need to talk about it. So we are just going to come out and say it—the marketing research class is boring, and it is not clear whether students like it as it is currently structured and delivered. Unfortunately, that is our fault as marketing educators. Ouch! The first step is admitting we have a problem. Not just a small one, either. Now that we have settled that
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Rapid Transitioning to Remote Learning: Shared Responsibility and Coping Strategies Journal of Marketing Education Pub Date : 2021-09-18 Joanne T. Cao, Brigitte Burgess, Jamye K. Foster, Gallayanee Yaoyuneyong, Lacey K. Wallace
This study examined the impact of shared responsibility on the relationship between marketing and other business students’ coping strategies and their satisfaction with the rapid transitioning to remote learning and academic performance expectations. COVID-19 (coronavirus disease 2019) rapidly altered and challenged higher education to maintain pedagogical services provided to students, regardless
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Analytics Capability in Marketing Education: A Practice-Informed Model Journal of Marketing Education Pub Date : 2021-09-13 Simone Kurtzke, Justina Setkute
As marketing continues to be transformed by technology and the explosion of big data, academic research has identified a significant need for analytics skills in marketing education. However, it is unclear whether current curriculum approaches to marketing analytics equip students with the skills employers need and prepare them effectively for data-driven marketing roles. This study identifies the
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Updating the Marketing Research Course to Prepare the Marketing Generalist Journal of Marketing Education Pub Date : 2021-09-07 Brooke Reavey, Debra Zahay, Al Rosenbloom
This exploratory research suggests that undergraduate marketing research textbooks and courses have not kept pace with the changes in the marketing research world over the past two decades. Two studies, one a review of marketing research syllabi and another a content analysis of online job postings, explore this phenomenon. The results imply that, in contrast to the historical context of marketing
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The Pedagogy of Vulnerability and Marketing Education: Cultivating Self-expansion in a Time of Separation Journal of Marketing Education Pub Date : 2021-08-25 Holly A. Syrdal, Brian A. Vander Schee, Rebecca A. VanMeter, Parker J. Woodroof
Applying the pedagogy of vulnerability and self-expansion theory, the exercise known as the Know Me Activity (KMA) enhances self-expansion by encouraging connections between students and the instructor. The pedagogy of vulnerability is premised on risking self-disclosure as an act of courage. Self-expansion theory is grounded in personal relationships whereby individuals are motivated for personal
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Educating Marketing Students to Understand Designers’ Thought-Worlds Journal of Marketing Education Pub Date : 2021-08-17 Janneke Blijlevens
Marketers and designers are likely to work together on innovation teams as they both have customer satisfaction as their end goals. Collaboration between these disciplines in innovation teams is often impaired due to the different thought-worlds that drive decision making: intuitive versus rational. To facilitate collaboration between design and marketing it is valuable to teach marketers about designers’
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Evaluating E-Book Effectiveness and the Impact on Student Engagement Journal of Marketing Education Pub Date : 2021-07-29 Adam C. Merkle, Linda K. Ferrell, O. C. Ferrell, Joe F. Hair, Jr.
Marketing curricula are experiencing a digital disruption as e-books and other electronic educational resources replace print textbooks. This study investigates student perceptions about the effectiveness of print textbooks and e-books. Specifically, we focus on the perceived effectiveness of e-books and the impact on student engagement. A field-based quasi-experiment was conducted with a sample of
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Student Anxiety, Preparation, and Learning Framework for Responding to External Crises: The Moderating Role of Self-Efficacy as a Coping Mechanism Journal of Marketing Education Pub Date : 2021-07-29 James W. Peltier, Pavan Rao Chennamaneni, Kenyatta N. Barber
In response to the Journal of Marketing Education special issue on teaching turmoil and triumphs in times of crisis, we develop and test a student anxiety, preparation and learning framework for responding to external crises. We use structural equation modeling to assess how COVID-19 anxiety impacts classrelated anxiety, class preparation, and class learning, and how these then affect class satisfaction
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The Impact of Live Cases on Student Skill Development in Marketing Courses Journal of Marketing Education Pub Date : 2021-07-22 Shannon Cummins, Jeff S. Johnson
Live cases, where students work directly with an outside organization to solve real-world problems, can be an immersive learning experience for marketing students. Current scholarship on live case usage in marketing is limited to small samples from a handful of live case devotees. This article draws from a large, international sample of 169 marketing educators to investigate the perceived educational
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Growing the Talent Pool: How Sponsorship of Professional Sales Programs Enhances Employer Branding Journal of Marketing Education Pub Date : 2021-07-10 Mark D. Groza, Louis J. Zmich, Mya P. Groza
Increasingly, professional sales programs receive financial support from company sponsors in exchange for varying types of branding and recruiting opportunities. This study builds on the literature regarding employer branding and talent acquisition by examining the effect sales program sponsorship has on students. Grounded in organizational reputation theories, brand equity, and the literature on corporate
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Considering a Marketing Degree? Student Perceptions of General Versus Specialized Majors Journal of Marketing Education Pub Date : 2021-07-08 JoAnn L. Atkin, Anthony Alland Bowie, Scott Cowley, James A. Eckert, Bruce G. Ferrin, Robert L. Harrison, Karen M. Lancendorfer, Mushtaq Luqmani, Zahida Luqmani, Thaweephan Leingpibul, Alhassan G. Mumuni, Kelley O’Reilly, Zahir A. Quraeshi, Robert G. Samples, Ann Veeck, Hu Xie, Marcellis M. Zondag
Many business colleges offer specialized marketing majors in addition to the general marketing major. Given the extra resources needed to maintain multiple majors, in a time when higher education budgets are being strained, a need exists to understand how students make choices among these majors and what students perceive to be the advantages of general marketing majors versus specialized marketing
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Student-to-Student Interactions in Marketing Education: A Critical Incident Technique-Based Inquiry Into Drivers of Students’ (Dis)Satisfaction Journal of Marketing Education Pub Date : 2021-06-28 Marek Gnusowski, Klaus Schoefer
Business schools are increasingly concerned about retaining and recruiting new students. We examine interactions among marketing students to consider their consequences on student satisfaction. This article’s objective is to determine the drivers of satisfactory and dissatisfactory student-to-student interactions by employing a critical incident technique. In doing so, this study identifies three groups
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Dazzling Descriptions and Tantalizing Titles: How Simple Versus Complex Course Information Influences Course Selection Journal of Marketing Education Pub Date : 2021-06-11 James A. Mourey, Melissa M. Markley, Stephen K. Koernig
Research exploring a student’s “path to purchase” when considering course selection has revealed a number of influential factors including course content, reputation, and professor style. To date, little is known about the direct (or indirect) influence that course titles and course descriptions have on student interest and enrollment in courses, or how easy-sounding (simple) versus difficult-sounding
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Linking Practitioner Dilemmas and Research Metrics Across an Integrated Marketing Curriculum Journal of Marketing Education Pub Date : 2021-05-29 Richard L. Flight
Observations from faculty who teach marketing indicate that a relatively small percentage of students have strong interest in quantitative analysis and many come into the marketing major out of the misperception that it is light on math. In reality, over 98% of marketing professionals use data during their decision-making processes, while 80% of marketing-related problems use data at least in part
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The Award Winning Academic Performer Journal of Marketing Education Pub Date : 2021-05-25 Victoria L. Crittenden
Drawing on the literature of identity, Gendron (2008) introduced the notion of “academic performer.” The academic performer is a “representation of identity which is increasingly typical of what it means today to be an actor in academia, in terms of attitudes and behaviour” (Gendron, 2008, p. 97). The gist of this particular academic performer treatise is that the growing influence of rankings and
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How Faculty Status Impacts Student Evaluations of Teaching: A Study of Full- Versus Part-Time Marketing Faculty Journal of Marketing Education Pub Date : 2021-05-20 Armen Tashchian, Maria Kalamas Hedden, William R. Forrester
The present multiyear study sheds light on the effects of faculty status on student evaluations of teaching (SETs). By comparing actual SETs of full- versus part-time marketing faculty, this study fills a void in the marketing education literature. Collecting first-hand institutionally administered SETs (N = 6,123) over a seven-year period, the extended data collection phase includes 21 semesters and
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Where There’s a Will, There’s a Way: Synthesizing Creativity, Contagious Motivation, and Unique Projects Into the Course Experience Journal of Marketing Education Pub Date : 2021-04-21 Anjala S. Krishen
Creativity is not just a catch phrase for the new decade—it is a way of life. While technology-driven innovation can promote efforts to produce optimal solutions, individually driven creativity is necessary to launch and drive cutting-edge, trailblazing ideas. The goal of this study is to examine relationships between creative divergent thinking (CDT) and motivation situated within course projects
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What Works Best: A Systematic Review of Actual Learning in Marketing and Management Education Research Journal of Marketing Education Pub Date : 2021-04-17 Donald R. Bacon, Kim A. Stewart
After decades of research in marketing and management education, what do we now know about what educational practices work best for improving actual learning? We answer this question with a qualitative systematic literature review of every contribution published in five marketing and management education journals from inception through May 2020 that provides recommendations for evidence-based best
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Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students’ Skill Development Journal of Marketing Education Pub Date : 2021-03-22 Andrew J. Rohm, Matt Stefl, Noriko Ward
The rapid pace of technological change taking place today makes it even more important for marketing educators to incorporate relevant technical and higher level meta-skills in their digital marketing courses. We review the pedagogical literature on skill development and project-based learning and detail two live course projects designed to help students develop technical skills related to digital
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Teaching the Online Marketing Research Course for MBA Students Journal of Marketing Education Pub Date : 2021-03-20 Mark Peterson
Learning in an online environment shares many aspects with the learning required in marketing research projects conducted by research agencies with client firms. However, learning-management-system platforms now provide powerful ways to enrich learning in the online environment through threaded discussions, access to video clips and lively interaction between students and instructors. In such ways
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Changing Perceptions of Marketing Ethics and Social Responsibility in Principles of Marketing Journal of Marketing Education Pub Date : 2021-03-03 Christopher D. Hopkins, O. C. Ferrell, Linda Ferrell, Karen H. Hopkins
The principles of marketing course usually includes coverage of marketing ethics and social responsibility. This study attempts to gain an understanding of students’ perceptions of the importance of marketing ethics and social responsibility and to see if these perceptions can be enhanced. Students were provided one class period lecture on the topics with prelecture and postlecture evaluation. The
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Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses Journal of Marketing Education Pub Date : 2021-03-03 Mujde Yuksel, Andrew N. Smith, Robert S. Smith, Pelin Bicen, Elizabeth J. Wilson, Jay Weiner
Student engagement is regarded as a critical educational outcome. However, it has proven to be elusive to educators within technical domains, such as marketing research and analytics, which has inspired the exploration of experiential course design elements. Client-sponsored projects (CSPs) have become a popular tactic to meet this objective in such courses. The authors utilize a mixed-methods design
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Journal of Marketing Education: A Retrospective Overview Between 1979 and 2019 Journal of Marketing Education Pub Date : 2021-03-01 Naveen Donthu, Satish Kumar, Adam Mills, Debidutta Pattnaik
Journal of Marketing Education (JMED) is an important academic source for the progression of innovative research and experiential wisdom, both of which enhance the knowledge of marketing educators. The primary objective of this study is to provide a retrospection on the emergence and growth of JMED using scientometrics—in simple terms, is the quantification of science. Applying bibliometric methods
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A Students’ Preferences-Based Approach to Select Methods for Detecting and Handling Free-Riding Journal of Marketing Education Pub Date : 2021-02-16 Else-Marie van den Herik, Tim M. Benning
Free-riding is a serious challenge in group projects. While there are various methods to reduce free-riding, marketing educators still face a difficult task when selecting an appropriate method for their course. In this study, we propose a students’ preferences-based approach that supports marketing educators with the selection of methods to detect and handle free-riding. To measure these preferences
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Pandemic Pedagogy for the New Normal: Fostering Perceived Control During COVID-19 Journal of Marketing Education Pub Date : 2021-01-27 Cindy B. Rippé, Suri Weisfeld-Spolter, Yuliya Yurova, April Kemp
Before the pandemic, loneliness was already a burden affecting the health and well-being of students. The COVID-19 pandemic, with mandated isolations and closures of campuses, amplifies feelings of isolation and loneliness. Previous work shows that isolated and lonely individuals experience a lack of perceived control, but educators have little understanding of the type of pedagogy that can help students