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Back to the roots of cause-related marketing – A systematic literature review of cooperation motives International Review on Public and Nonprofit Marketing Pub Date : 2024-02-12 Sandra Stötzer, Katharina Kaltenbrunner
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Rethinking the boundaries of cause-related marketing: Addressing the need for a new definition International Review on Public and Nonprofit Marketing Pub Date : 2024-02-02
Abstract Cause-related marketing (CrM) has become a mainstream marketing strategy in recent years. Through several innovations in its practice, it has evolved considerably from its traditional ‘percentage of sales will be devoted to supporting a cause’ form. This paper suggests that the definition and scope of CrM reflected in academic literature and applied usage must evolve to keep up with its practice
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Is roundup donation request always preferred: a case for checkout charity International Review on Public and Nonprofit Marketing Pub Date : 2024-01-27 Neel Das, Lubna Nafees, Unal O. Boya, Anindita Das
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Neurometric and biometric measurement of the effectiveness of covid-19-related public service announcements International Review on Public and Nonprofit Marketing Pub Date : 2024-01-23 Hazal Duman Alptekin, Nihan Tomris Kucun, Merve Kurt, Behcet Yalin Ozkara
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Pro-environmental behaviours of generation Z: A cross-cultural approach International Review on Public and Nonprofit Marketing Pub Date : 2024-01-19 Israel-Javier Juma-Michilena, Maria-Eugenia Ruiz-Molina, Irene Gil-Saura, Sergio Belda-Miquel
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Predicting CRM purchase intention by examining congruence, shopping orientation and mood moderation: Applying congruence theory with SEM-ANN-NCA method International Review on Public and Nonprofit Marketing Pub Date : 2023-12-20 A. K. S. Suryavanshi, Viral Bhatt, Sujo Thomas, Ritesh Patel, Twinkle Trivedi
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Do occupations matter in motivations to volunteer? International Review on Public and Nonprofit Marketing Pub Date : 2023-12-19 Muge Ozman, Cédric Gossart, Nicolas Jullien
People are largely heterogeneous when it comes to their motivations to volunteer. Previous research explained this heterogeneity by individual predispositions and contextual factors. In this paper, we investigate the extent to which peoples’ occupations can explain differences in their volunteering motivations. Our empirical analysis relies upon 7,725 open texts written by volunteers living in France
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Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach International Review on Public and Nonprofit Marketing Pub Date : 2023-12-08 Prasant Kumar Pandey, Naval Bajpai, Abhijeet V. Tiwari
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Online fundraising for NPOs via email marketing – A critical success factors analysis in Germany, Austria, and Switzerland International Review on Public and Nonprofit Marketing Pub Date : 2023-12-08 Sonja Harken, Vanessa Mertins, Michael Urselmann
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Marketing sustainable tourism and its policies through community engagement- An Indian context International Review on Public and Nonprofit Marketing Pub Date : 2023-11-14 Arbuda Sharma, Charru Hasti
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Advocating for mother nature: the roles of anthropomorphism, nature-evoked emotions and trust International Review on Public and Nonprofit Marketing Pub Date : 2023-11-06 Jhanghiz Syahrivar, Siska Purnama Manurung, Genoveva Genoveva, Sonny Sonny, Dani Lukman Hakim, Yuling Wei
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In-kind donations – peculiarities and challenges of product philanthropy International Review on Public and Nonprofit Marketing Pub Date : 2023-11-06 Sandra Stötzer, Katharina Kaltenbrunner
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Managerial networking behavior for grant acquisition in nonprofits: an application of the behavioral reasoning theory (BRT) International Review on Public and Nonprofit Marketing Pub Date : 2023-10-20 Debadutta Kumar Panda, Mahesh Ramalingam
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Are advertising campaigns for water conservation in Latin America persuasive? A mixed-method approach International Review on Public and Nonprofit Marketing Pub Date : 2023-09-06 Carolina Sánchez, Enrique Carlos Bianchi, Carla Rodriguez-Sanchez, Franco Sancho-Esper
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The paradox of youth’s online political party brand engagement on Facebook: a congruity theory perspective International Review on Public and Nonprofit Marketing Pub Date : 2023-08-26 Mohit Jamwal, Munish Saini, Saikat Banerjee
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The role of social marketing in achieving the planet sustainable development goals (SDGs) International Review on Public and Nonprofit Marketing Pub Date : 2023-08-02 Carla Rodriguez-Sanchez
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Fatalism and donation intention: who is more in control of their own life? International Review on Public and Nonprofit Marketing Pub Date : 2023-07-28 Muhammed Bilgehan Aytaç
To date, consumer psychology literature has ignored the role of fatalistic beliefs in donation intention. Two subsequent quantitative survey studies (Ns = 289; 350) address this issue by investigating consumers’ fatalistic beliefs together with internal beliefs, empathy, and donation intention. In the first study, the new Fatalistic Story Scale is developed to measure how people evaluate others’ fate
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Harnessing the power of social marketing for sustainable development International Review on Public and Nonprofit Marketing Pub Date : 2023-07-04 Nathaly Aya Pastrana, Rafael Obregón
Organizations with a mandate to advance sustainable development could harness more social marketing to attain social, economic, and environmental outcomes. This article provides evidence of the positioning of social marketing among these organizations, and recommendations to facilitate the integration of social marketing concepts and techniques into their work. The article starts with an overview of
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How brand familiarity influences advertising effectiveness of non-profit organizations International Review on Public and Nonprofit Marketing Pub Date : 2023-06-09 Jesús García-Madariaga, Pamela Simón Sandoval, Ingrit Moya Burgos
Non-Profit Organizations (NPOs) find themselves in a very competitive environment, as everyday consumers are constantly exposed to numerous advertisements; thus, they must find ways to capture consumers’ attention. The objective of this study is to explore how the different elements (image, text, logo) of print advertisements of NPOs using different emotional appeals (positive and negative) of a familiar
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Perceived altruism in cause-related marketing International Review on Public and Nonprofit Marketing Pub Date : 2023-06-08 Julia Maringoni Lopes, Cristela Maia Bairrada, Arnaldo Fernandes de Matos Coelho
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Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization: a systematic literature review International Review on Public and Nonprofit Marketing Pub Date : 2023-05-29 Olavo Pinto, Beatriz Casais
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A human-to-human approach to social marketing for sustainability and development International Review on Public and Nonprofit Marketing Pub Date : 2023-05-16 Reynaldo G. Rivera
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Social marketing and the sustainable development goals: scoping review (2013–2021) International Review on Public and Nonprofit Marketing Pub Date : 2023-05-09 Ibe Delvaux, Wendy Van den Broeck
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Reconnoitering antecedents of donation intention in donation crowdfunding campaigns: a mediating role of crowdfunding readiness International Review on Public and Nonprofit Marketing Pub Date : 2023-05-09 Vijaya, Ajit Yadav, Himendu Prakash Mathur
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Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness International Review on Public and Nonprofit Marketing Pub Date : 2023-04-29 Ritesh Patel, Viral Bhatt, Sujo Thomas, Twinkle Trivedi, Sudhir Pandey
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An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing International Review on Public and Nonprofit Marketing Pub Date : 2023-04-13 Araceli Galiano-Coronil, Manuela Ortega, Belén Macías Ortega, Rafael Ravina Ripoll
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Social marketing’s relevance in helping the United Nations attain its SDGs International Review on Public and Nonprofit Marketing Pub Date : 2023-03-22 Walter Wymer
The ability of social marketing to be helpful in supporting attainment of the U.N.’s SDGs is discussed. There are many barriers in the socio-political strata within and between nations opposing efforts to achieve the SDGs, most concerning a protection of self-interests rather than working towards the common good. The practical reality is that the attainment of a more sustainable, equitable, and kind
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Determinants of online social entrepreneurs’ brand loyalty: a value creation model International Review on Public and Nonprofit Marketing Pub Date : 2023-03-16 Rasha Abdel Aziz ElNaggar, Rasha Hammad
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Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions International Review on Public and Nonprofit Marketing Pub Date : 2023-03-10 Pilar Fernández-Ferrín, Sandra Castro-González, Belén Bande, M. Mercedes Galán-Ladero
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Creativity as the key to success—a plea for more guts in social marketing communication International Review on Public and Nonprofit Marketing Pub Date : 2023-03-10 Answin Vilmar
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Developing a framework for communications encouraging personal budgeting – a social marketing approach International Review on Public and Nonprofit Marketing Pub Date : 2023-03-09 Magdalena Cismaru, Onur Akdaş
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Impulse buying and checkout donation: leveraging reparatory processes of purchase guilt International Review on Public and Nonprofit Marketing Pub Date : 2023-01-11 Soumya Singh, Sapna Singh
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Verification of GPDS planning framework for social marketing: a Delphi method International Review on Public and Nonprofit Marketing Pub Date : 2023-01-11 M. Bilal Akbar, Elizabeth Barnes
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No browsing, no donating: the impact of title and forwarder on browsing intention of online charity fundraising International Review on Public and Nonprofit Marketing Pub Date : 2023-01-09 Chundong Zheng, Huan Niu, Han Wang
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Content is key to non-profit digital media strategy International Review on Public and Nonprofit Marketing Pub Date : 2023-01-05 Isadora Sánchez-Torné, Francisco Javier Caro-González, Macarena Pérez-Suárez
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Surviving Covid-19: what museums and cultural institutions can do to attract cultural tourists and get through the pandemic International Review on Public and Nonprofit Marketing Pub Date : 2022-12-16 Rocco Palumbo
The upsurge of the Coronavirus disease (Covid-19) pandemic highlighted the vulnerability of cultural tourism to unprecedented crisis constraining the individual freedom to travel. Museums and cultural institutions have been prompted to reconfigure their organizational structures and service offering to survive the backlash of the pandemic. However, literature does not agree on the initiatives which
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The effect of charity brand experience on donors’ behavioral intentions: The mediating role of charity brand personality and donors’ satisfaction International Review on Public and Nonprofit Marketing Pub Date : 2022-12-12 Basant Hassan Ali, Nadia Elaref, Omneya Mokhtar Yacout
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The body dissatisfaction role in the adoption of compulsive healthy eating behaviors International Review on Public and Nonprofit Marketing Pub Date : 2022-12-02 Susana C. Silva, Maher Georges Elmashhara, Maria Inês Sousa
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Modeling customer experience with public sector smartphone apps: a mixed methods study in the UAE International Review on Public and Nonprofit Marketing Pub Date : 2022-11-16 Alia AlJanahi, Sanjai K. Parahoo
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Customer satisfaction with electronic public services: An 18 years of systematic literature review International Review on Public and Nonprofit Marketing Pub Date : 2022-11-12 Vita Nurul Fathya, Viverita Viverita, Sri Rahayu Hijrah Hati, Rifelly Dewi Astuti
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The relationship between the Net Promoter Score (NPS) and students’ college experiences at a state university International Review on Public and Nonprofit Marketing Pub Date : 2022-11-08 Ali Kara, Deniz Zeren
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Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach International Review on Public and Nonprofit Marketing Pub Date : 2022-11-05 Tejaswi Patil, Zillur Rahman
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The influence of enthusiasm and personal constraints on the intention to continue volunteering in an uncertain and turbulent environment International Review on Public and Nonprofit Marketing Pub Date : 2022-11-05 Bernardinus Maria Purwanto, Rokhima Rostiani
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Public marketing to face wicked problems: theoretical essay for conceptual model construction International Review on Public and Nonprofit Marketing Pub Date : 2022-11-02 Fernanda Rodrigues de Siqueira, Carlos André da Silva Müller, Fábio Rogério de Morais
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Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior International Review on Public and Nonprofit Marketing Pub Date : 2022-10-29 Naman Sreen, Swetarupa Chatterjee, Seema Bhardwaj, Asmita Chitnis
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Socially conscious consumer behavior: the role of ethical self-identity and priming International Review on Public and Nonprofit Marketing Pub Date : 2022-10-26 Vanessa Hanel, Debra Z. Basil
This research examines the roles that dispositional ethical self-identity (ESI) and situational priming play in socially conscious consumption choices, using an experimental design approach. We advance the literature of socially conscious consumption by specifically comparing the competing explanations of assimilation, licensing, compensation, and neutralization. Consistent with real-world pricing
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Why do people donate online? A perspective from dual credibility transfer International Review on Public and Nonprofit Marketing Pub Date : 2022-09-15 Betty Purwandari, Latifatul Khairiyah, Mardiana Purwaningsih, Achmad Nizar Hidayanto, Nur Fitriah Ayuning Budi, Kongkiti Phusavat
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Celebrity appeal effectiveness in donating to the cause: Popular Culture vs. Religious Celebrities International Review on Public and Nonprofit Marketing Pub Date : 2022-08-18 Adel A. Al-Wugayan
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Barriers to volunteering in the field of intellectual disability: a cluster analysis International Review on Public and Nonprofit Marketing Pub Date : 2022-08-05 Soraia Cruz, Marisa Roriz Ferreira, Ana Borges, Beatriz Casais
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No longer look down: investigating second-hand clothing purchase in Indonesia International Review on Public and Nonprofit Marketing Pub Date : 2022-08-05 Jhanghiz Syahrivar, Kenny Kusuma, Randy Azhary Pahlevi, Yuling Wei, Chairy Chairy, Genoveva Genoveva
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Antecedents of the faithful’s loyalty International Review on Public and Nonprofit Marketing Pub Date : 2022-07-15 Lisiane Costa Pereira, Emerson Wagner Mainardes, Silveli Cristo-Andrade
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The determinants of supporting crowdfunding sites: Understanding internal and external factors from public relations’ perspectives International Review on Public and Nonprofit Marketing Pub Date : 2022-05-16 Eunyoung Kim, Sung Eun Park
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Using norm activation theory to understand intentions for collaborative consumption International Review on Public and Nonprofit Marketing Pub Date : 2022-04-27 Soha Abutaleb, Noha El-Bassiouny, Sara Hamed
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Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation International Review on Public and Nonprofit Marketing Pub Date : 2022-04-20 Alice Labban, Corinne Novell, Steven Bauer
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The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention International Review on Public and Nonprofit Marketing Pub Date : 2022-04-07 Nic S Terblanche, Christo Boshoff, Debbie Human-Van Eck
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Motives for attending cardiovascular health promotion events: An explorative analysis of the austrian “Heart Health Day” International Review on Public and Nonprofit Marketing Pub Date : 2022-03-10 Sebastian Martin, Katharina Maria Hofer, Birgit Grüb
Cardiovascular disease is the leading cause of mortality. In Austria, the disease is responsible for nearly 36% of the total deaths in 2020. Continuous cardiovascular health promotion and disease prevention become increasingly important. Events might offer an effective way to foster such cardiovascular health promotion towards the entire family. However, this form of health promotion, including the
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An online research approach for a dual perspective analysis of brand associations in art museums International Review on Public and Nonprofit Marketing Pub Date : 2022-02-17 Silvia Ranfagni, Matilde Milanesi, Simone Guercini
The paper develops a research approach that combines digital ethnography with text mining to explore consumers’ perception of a brand and the degree of alignment between brand identity and image. In particular, the paper investigates the alignment between the art museum’s brand identity and the brand image emerging from visitors’ narratives of their experience. The study adopts a mixed methodology
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The current state of research of word-of-mouth in the health care sector International Review on Public and Nonprofit Marketing Pub Date : 2022-02-08 Gerlinde Pauli, Sebastian Martin, Dorothea Greiling
Health information plays a significant role in the health behavior of individuals. Word-of-mouth (WOM) is essential in this context. In recent years, new forms of online communication have greatly expanded the possibilities for seeking information and, in consequence, significantly changed communication behavior. Similarly, the doctor-patient relationship has gradually evolved and the traditional asymmetry