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Rollover service contracts: the influences of perceived value, convenience, confusion and switching costs on consumer satisfaction and service loyalty Journal of Strategic Marketing Pub Date : 2024-03-13 Muhammad Mohsin Butt, Stephen Wilkins, Joe Hazzam, Ben Marder
Rollover contracts are agreements that automatically renew, or ‘roll over’, when the contracted term is completed, unless the customer has previously given notice to terminate the agreement. Althou...
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Reviving unorganized retail stores post-COVID-19 Journal of Strategic Marketing Pub Date : 2024-02-29 Astha Sanjeev Gupta, Jaydeep Mukherjee
The COVID-19 pandemic threatened people’s lives and livelihoods, which induced an existential hapax, changing their consumption choices. The unexpected disruption in physical retail due to the meas...
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How digital transformation impact firm performance? The unmet needs of Indian exporting firms Journal of Strategic Marketing Pub Date : 2024-02-16 Sudhir Rana, Jagroop Singh, Vinaytosh Mishra, Surender Khan, Majdi Quttainah, Sanjeev Prashar
The study argues on how digital technologies and digital transformation challenge exporting firms across the globe. To respond upon this challenge, present study attempts to solve multi-fold proble...
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Strategic Brand Storytelling Journal of Strategic Marketing Pub Date : 2024-02-07 Adam J. Mills
Stories are the lifeblood of value-based marketing and the strategic act of storytelling has become essential to modern branding. However, our theoretical understanding of brand stories and storyte...
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Correction Journal of Strategic Marketing Pub Date : 2024-02-07
Published in Journal of Strategic Marketing (Vol. 31, No. 7, 2023)
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Internal customers creating value in the workplace: Conceptualising the internal customer perceived value (ICPV) model Journal of Strategic Marketing Pub Date : 2024-02-07 Joseph Lo Iacono, Joan Carlini, Cassandra France, Debra Grace
There is increased attention around employer brand in the marketing domain, as firms appreciate the strategic imperative of attracting and retaining quality employees (internal customers). This stu...
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Obsessed with surprise? The effects of probabilistic selling on online consumers’ repurchase intention Journal of Strategic Marketing Pub Date : 2024-01-23 Yi Sun, Zihao Yuan, Huiling Cheng
As a fledgling marketing strategy that allows consumers to shop and enjoy a random experience at the same time, probabilistic selling has attracted much attention. It can tap into consumers’ buying...
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Should private-label supply manufacturers invest in digital strategies? A study on Portuguese manufacturers Journal of Strategic Marketing Pub Date : 2024-01-22 Pedro Mendonça Silva, Filipa Casal Veiga, Agostinho Sousa Pinto
The growth of private labels and digital marketing brings new challenges to manufacturers. However, within these challenges, manufacturers can discover strategic opportunities to uphold a competiti...
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Influence of multimarket contact on product line configuration decisions Journal of Strategic Marketing Pub Date : 2024-01-22 Subrat Sarangi, Teidorlang Lyngdoh, Jeffrey E. Anderson
Multimarket competition with multiple firms is crucial for marketers in product decisions. Despite its importance in marketing decisions, empirical research on product line configurations in multim...
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Fact or fake: information, misinformation and disinformation via social media Journal of Strategic Marketing Pub Date : 2024-01-18 Xin-Jean Lim, Sara Quach, Park Thaichon, Jun-Hwa Cheah, Hiram Ting
In this special issue ‘Fact or Fake: Information, Misinformation, and Disinformation via Social Media’, the Journal of Strategic Marketing presents a collection of papers that delve into various to...
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Does corporate sustainability performance affect sales performance? Empirical evidence from Indian firms Journal of Strategic Marketing Pub Date : 2023-12-22
Published in Journal of Strategic Marketing (Ahead of Print, 2023)
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Does corporate sustainability performance affect sales performance? Empirical evidence from Indian firms Journal of Strategic Marketing Pub Date : 2023-12-05 Hoshiar Mal, Arun Kumar Kaushik, Manishkumar Varma
Owing to the importance of corporate sustainability, companies provide sustainability reports based on various criteria to achieve competitive advantage. However, whether resource allocation for im...
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Consumer-activity identification: identifying antecedents and outcomes Journal of Strategic Marketing Pub Date : 2023-11-10 Matthew A. Hawkins, Anastasia Thyroff, Alexandra S. Rome
Although consumers rely on their activities to help construct their identity, antecedents and outcomes of consumer-activity identification (CAI) have not been elucidated. This research addresses th...
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Luxury brand cultural symbolism: signaling effect on customer well-being Journal of Strategic Marketing Pub Date : 2023-10-30 Liu Ting, Jiseon Ahn
Although previous studies of consumer behavior have examined the relationships between consumption and well-being, little is known about the impact of luxury brands on consumer life satisfaction. T...
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Marketing 4.0 analytics in the B2B sector: a state-of-the-art review and integrated framework Journal of Strategic Marketing Pub Date : 2023-10-26 Hannan Amoozad Mahdiraji, Hojatallah Sharifpour Arabi, Demetris Vrontis
Using B2B marketing analytics, algorithms, and models can identify business blind spots, thus avoiding possible risks. It helps to better understand and predict trends and results, and rationalise ...
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The power of posture: organizational reputation following product failures and the role of entrepreneurial orientation Journal of Strategic Marketing Pub Date : 2023-10-26 Kathryn Weaver, Parisa Haim Faridian
The purpose of this research is to conceptually study the extent to which an entrepreneurial strategic posture intensifies or restrains the influence of a reputation-damaging event, namely, a produ...
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Personalization, value co-creation, and brand loyalty in branded apps: an application of TAM theory Journal of Strategic Marketing Pub Date : 2023-10-19 Gina A. Tran, Seth Ketron, Trang P. Tran, Robert Fabrize
Many times, branded apps are rarely used after consumers initially download them, raising the question of how marketers can make these apps more useful to consumers.To that end, although the Techno...
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Unrestricted tobacco marketing prompts young adults to smoke in an emerging market: a study of emotional responses Journal of Strategic Marketing Pub Date : 2023-10-12 Thi Bach Yen Tran, Ninh Nguyen, Steven Greenland, Muhammad Abid Saleem
Despite tobacco manufacturers’ social responsibility claims about switching to less harmful products and strict marketing regulations, smoking is still being heavily promoted in emerging markets. T...
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Guest Editorial: contemporary Issues in luxury marketing and branding Journal of Strategic Marketing Pub Date : 2023-10-05 George Christodoulides, Nina Michaelidou, M. Sajid Khan
This introductory article introduces a special issue on contemporary topics in luxury marketing and branding based on a collection of papers presented at the 2021 AUS-Chalhoub Symposium. The specia...
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Beyond surveys: leveraging automated text analysis of travellers’ online reviews to enhance service quality and willingness to recommend Journal of Strategic Marketing Pub Date : 2023-09-30 Jeandri Robertson, Joseph Vella, Sherese Duncan, Christine Pitt, Leyland Pitt, Albert Caruana
Airports are essential to the global economy, providing significant revenue and driving regional growth. In order to remain competitive and achieve sustainable development, airports must continuous...
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Drivers of contract renewal over time: a framework of analysis in B2B services Journal of Strategic Marketing Pub Date : 2023-10-04 Paul Williams, Nicholas J. Ashill, Earl Naumann
Despite the wealth of research into Business-to-Business customer relationships, there are a number of gaps in the literature, where most studies have used cross-sectional research designs. In this...
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A typology of consumers sharing luxury services Journal of Strategic Marketing Pub Date : 2023-10-04 Rania W. Semaan, Achilleas Boukis, George Christodoulides, Avraam Papastathopoulos
The exponential growth of the sharing economy has led to the emergence of new forms of luxury services and experiences. The rise of shared luxury services and experiences challenges the DNA of trad...
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Fact or fake? The search for truth in an infodemic of disinformation, misinformation, and malinformation with deepfake and fake news Journal of Strategic Marketing Pub Date : 2023-09-07 Weng Marc Lim
ABSTRACT This article aims to shed light on the infodemic of disinformation, misinformation, and malinformation in the digital era of a new normal where deepfake and fake news are omnipresent. To do so, this article establishes a general theory of information and engages in big data analytics involving a scientometrics (bibliometrics) analysis with topic modeling of the major trends in the field. In
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I think, therefore I ignore: a study on disinformation’s credibility perceptions and sharing intentions over social media Journal of Strategic Marketing Pub Date : 2023-09-07 Lars-Erik Casper Ferm, Park Thaichon
ABSTRACT This paper evaluates the influence that bandwagon heuristics (conceptualized as the number of likes and comments’ valence) and actively open-minded thinking (AOT) have on the credibility and sharing of disinformation over social media. Across two experimental studies, Study 1 finds a direct link between the sharing intention of social media posts containing disinformation and an interactive
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Havocs of social media fake news! Analysing the effect of credibility, trustworthiness, and self-efficacy on consumer’s buying intentions Journal of Strategic Marketing Pub Date : 2023-09-07 Umair Akram, Rambabu Lavuri, Aisha Rehman Ansari, Ratri Parida, Muhammad Junaid
ABSTRACT The purpose of the study is to examine the influence of social media factors (credibility, trustworthiness, source credibility and self-efficacy) on consumer buying intention towards the branded product, with mediating (brand trust) and moderating effect (Persuasion knowledge) using Uses and Gratifications Theory. A total of 512 original samples were collected through purposive sampling methods
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Investigating the effect of social media fake news on consumer behavior: an empirical study with multiple moderations Journal of Strategic Marketing Pub Date : 2023-09-04 Mohammad Alamgir Hossain, Alvedi Sabani, Argho Bandyopadhyay, Ramakrishnan Raman, D.P. Goyal, Yogesh K Dwivedi
ABSTRACT The severity and prevalence of fake news on social media (SM) are growing, which leave detrimental effects to businesses. Therefore, understanding consumer behavior when they are exposed to SM fake news is important. From the perspective of information asymmetry and signaling theory, this study derives that the negative effect of fake news on consumer trust is further reinforced in the presence
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Organisational and regulatory strategies to combat false news circulation on social media Journal of Strategic Marketing Pub Date : 2023-09-01 Nirma Sadamali Jayawardena, Sara Quach, Park Thaichon, Mitchell Ross, Scott Weaven, Abhishek Behl
ABSTRACT False news has the ability to cause financial harm to organizations by having a negative impact on the consumer purchasing decisions. This paper explores useful organizational and regulatory strategies in response to false news circulated through social media based on five-stage framework for scoping reviews. The purpose of this paper is to advance current knowledge of false news circulation
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Examining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs) Journal of Strategic Marketing Pub Date : 2023-08-30 Kumudu Jayawardhana, Jay Weerawardena, Josephine Previte
ABSTRACT This study builds on the growing view in the market orientation (MO) literature that market learning alone is inadequate to deliver high-value adding innovations. Addressing the limitations of direct adaptation of market orientation (MO) measures to an SPO context, we conceptualize market learning to capture a broader set of stakeholders that influences SPO marketing campaigns. The study design
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Employer branding dimensions: An adapted scale for Eastern Europe Journal of Strategic Marketing Pub Date : 2023-08-03 Georgiana Grigore, Chris Chapleo, Fabian Homberg, Umit Alniacik, Alin Stancu
ABSTRACT We aim to identify and validate the key dimensions of the employer brand scale in Romania, based upon an online survey with 310 participants. Confirmatory factor analysis and regression analysis are used to demonstrate that the measurement of employer brand used in Western contexts needs to be adjusted in Romania. A second order construct shows that only four dimensions are relevant: development
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Green purchase intention in omnichannel retailing: role of environmental knowledge and price sensitivity Journal of Strategic Marketing Pub Date : 2023-07-28 Gunjan Malhotra, Harsh Srivastava
ABSTRACT This study explores how cross-channel integration influences consumers’ green purchase intention, specifically through psychological ownership, consumer skepticism, environmental knowledge, and price sensitivity. We collected data from Indian consumers, using an online questionnaire survey method. The data was collected from consumers using an online survey. The data were analyzed using mediation
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What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love Journal of Strategic Marketing Pub Date : 2023-07-26 Naser Pourazad, Lara Stocchi, Nina Michaelidou, Vipul Pare
ABSTRACT This study explores the links between the drivers of love towards traditional luxury brands and the key outcomes of these. In more detail, we use the stimulus – organism – response (S-O-R) as an overarching framework to theorise and empirically test relationships between brand uniqueness, hedonism, brand prestige and symbolism (stimuli); brand love (organism); and purchase intention, positive
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Promoting e-cigarettes: media discussion of e-cigarettes before and after vaping deaths Journal of Strategic Marketing Pub Date : 2023-07-18 Suzan Burton, Alena Soboleva, Ann Dadich, Francine Garlin
ABSTRACT E-cigarettes are characterized by strong advocates and critics, and evolving evidence on their safety. In that environment, a longitudinal analysis of e-cigarette positioning in the mass media, and analysis of how that discussion changed after reporting of deaths from vaping, can provide insight into opinions about e-cigarettes. To that end, this study examines the sentiment in Australian
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Explore information disclosure strategies in pre-loved luxury digital market Journal of Strategic Marketing Pub Date : 2023-07-14 Alex Yao
ABSTRACT The pre-loved luxury market has attracted more attention from both practitioners and researchers, yet empirical research on this market remains scarce. Since information asymmetry is a bigger challenge in the pre-loved luxury digital market, it is essential to understand the effectiveness of different information disclosure strategies. This paper finds that the information disclosure effect
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The impact of moderately incongruent rap music endorsers on luxury brand personality and brand coolness Journal of Strategic Marketing Pub Date : 2023-07-10 Gaëlle Pantin-Sohier, Romain Sohier, Alice Sohier, Julian Hofmann, Suzanne Billot
ABSTRACT Luxury brand personality relies heavily on positive spillover effects from celebrity endorsers. However, the extent to which surprising or even moderately incongruent endorsements might either help a luxury brand’s personality to enrich its current brand perception towards not-yet-considered brand personality attributes or deteriorate an existing luxury brand personality is not yet fully exploited
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Interfirm partnership resource–lean capability association: exploring the moderating role of learning orientation and performance implications Journal of Strategic Marketing Pub Date : 2023-07-10 Prashant Srivastava, Karthik N.S. Iyer, Mahesh Srinivasan
ABSTRACT Applying the dynamic capabilities theory and the relational perspective, we examine key cross-firm supply chain resources as determinants of lean capability, the latter’s impact on operational and financial performance, and additionally, the interactive influence of learning orientation. Analyses of 152 manufacturing firms headquartered in the U.S.A. relate lean capability to operational and
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Brand transitions in emerging markets: An exploratory perspective and research framework Journal of Strategic Marketing Pub Date : 2023-07-11 Priya Narayanan
ABSTRACT We study transitions of brands in an emerging market to develop a novel framework for understanding brand evolution specific to emerging markets. We prepare and analyse case studies of ten Indian brands based on a range of secondary sources including news articles, company websites, manager interviews, and advertisements. The framework that we develop is based on two dimensions that are particularly
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Key success factors for entrepreneurship in sustainable development projects Journal of Strategic Marketing Pub Date : 2023-07-10 Hani EL-Chaarani, Allam Hamdan, Yahya Skaff, Zouhour EL Abiad, Mohammad Kanan
ABSTRACT In an aligned bundle of literature, what determines the success of entrepreneurship activities draws the attention of scholars, professionals, and authorities. Few scholarly articles were published on the critical success factors of entrepreneurs in Sustainable Development projects. This research paper explores the key success factors of entrepreneurs in Sustainable Development projects in
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Ethical concerns about social media privacy policies: do users have the ability to comprehend their consent actions? Journal of Strategic Marketing Pub Date : 2023-07-07 Annmarie Hanlon, Karen Jones
ABSTRACT Social media platforms capture and trade consumer data for analysis, user profiling and for sale to interested parties and is used extensively in marketing. To collect, store, process and resell this data, they are legally required to obtain informed consent. However, users may agree to consent without the ability to comprehend the consequences of what that consent means. In this article we
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Future-proofing Search Engine Marketing: An Empirical Investigation of Effects of Search Engine Results on Consumer Purchase Decisions Journal of Strategic Marketing Pub Date : 2023-07-05 Vaibhav Shwetangbhai Diwanji, Jaejin Lee, Juliann Cortese
ABSTRACT A popular joke amongst marketers is that the best place to hide a dead body is page two of search results. Meaning, nobody looks beyond the first page of search results. In a cookie-free future, search engines double down on how marketers communicate expertise, authority, and trust. This pushes brands to shift away from product-focused search engine marketing, toward an intent-based approach
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Consumer Patronage in Omnichannel Retailing and the Moderating Impact of Culture: A MetaSEM Review Journal of Strategic Marketing Pub Date : 2023-07-05 Sandip Mukhopadhyay, Sumedha Chauhan, Sita Mishra
ABSTRACT Omnichannel retailing integrates multiple physical and digital customer touch points to provide a comprehensive experience to customers. Prior research has employed diverse theoretical perspectives to understand the impact of omnichannel integration quality on consumer behaviour in different contexts and produced inconsistent results. Our research portrayed an integrated research model using
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The times they are a-changing: examining the effects of luxury brand activism on political consumerism and eWOM Journal of Strategic Marketing Pub Date : 2023-07-04 Caroline S.L. Tan
ABSTRACT This paper examines factors that affect consumer buycott and boycott behaviours, and the intention to share such behaviours on social media toward luxury brand activism. The direct relationship between buycott and boycott behaviours, and intention to share on social media was also explored. Data were collected from consumers in Japan from generations Y (n = 309), X (n = 305), and Jones (n = 270)
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Irresponsible marketing and the need to support pro-sustainable production and consumption Journal of Strategic Marketing Pub Date : 2023-06-28 Steven J. Greenland, Ninh Nguyen, Carolyn Strong
ABSTRACT Globally, organisations and consumers face an array of economic, environmental, and social sustainability challenges. The UN Sustainable Development Goals (SDGs) assist by providing guidance for appreciating and responding to these challenges. Marketers also have an important role to play in promoting positive sustainable attitudes and behaviour in both consumer and corporate contexts. Increasingly
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Factors affecting consumer post COVID-19 online shopping behavior: the moderating role of commitment – evidence from Palestine Journal of Strategic Marketing Pub Date : 2023-06-26 Samir D. Baidoun, Mohammed Z. Salem
ABSTRACT The aim of this study is to explore the factors influencing Palestinian consumer purchase decision toward online shopping post COVID-19: The moderating role of commitment. An empirical study was conducted using a questionnaire which was answered by 342 Palestinian customers. The findings show a link between the independent variables (i.e. perceived privacy, perceived behavioral control, perceived
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SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis: Investigating the conditional effects of involvement and age Journal of Strategic Marketing Pub Date : 2023-06-10 Raouf Ahmad Rather, Sıddık Bozkurt, Imran Khan, Tan Vo-Thanh, Amir Zaib Abbasi, Tareq Rasul
ABSTRACT Though brand co-creation (BCO) and customer brand engagement (CBE) are identified as important research priorities, empirically derived insights into their relationship with tourism-consumers’ consequent destination revisit intention (RVI) remain limited, particularly during the COVID-19. In reply to this gap, we develop service-dominant-logic and elaboration-likelihood-model-informed models
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Positioning a controversial product: how Australian retailers are positioning e-cigarettes as ‘healthy’ Journal of Strategic Marketing Pub Date : 2023-06-09 Suzan Burton, Alena Soboleva, Ann Dadich, Francine Garlin
ABSTRACT E-cigarettes are controversial: advocates claim that using them (‘vaping’) is safer than traditional cigarettes, and they should be available for open sale. Opponents argue that the long-term health consequences of vaping are unknown and that even if it is healthier than smoking, encouraging people who would never have smoked to start vaping exposes vapers to unknown risks. In a comprehensive
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The alluring and deceptive force of puffery – is it waning? Comparing brand puffery and brand genuinuity advertising appeals within a luxury automotive context Journal of Strategic Marketing Pub Date : 2023-06-05 Brian t Hart, Ian Phau
ABSTRACT This study seeks to better understand how consumers perceive brand puffery compared to when an alternate brand genuinuity appeal is employed within a luxury automotive context. The study employed a factorial experimental design to explore how the advertising appeals (brand genuinuity and brand puffery) differed against a control group. Further, the moderating role of brand familiarity and
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The effects of targeted digital advertising on consumer welfare Journal of Strategic Marketing Pub Date : 2023-06-01 Benjamin E. Borenstein, Charles R. Taylor
ABSTRACT Prior research has focused on societal and regulatory issues related to digital advertising, yet there is a gap in understanding the unique consumer welfare implications of different types of digital ad targeting. This paper outlines key benefits, unintended risks, and potential for manipulation across the three major types of targeting: demographic/psychographic, behavioral, and geographic
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Slimy tactics: the covert commercialisation of child-targeted content Journal of Strategic Marketing Pub Date : 2023-05-31 Sheli Smith, Caroline J Oates, Fraser McLeay
ABSTRACT There are growing concerns about the commercialisation of childhood and the consequences of marketing to children, including marketing’s negative effects and increasingly sophisticated and potentially deceptive online tactics that permeate the contemporary media environment. Children and young people are prolific users of video-sharing platforms (VSP) such as TikTok and YouTube, yet little
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Luxury branding in B2B Journal of Strategic Marketing Pub Date : 2023-05-23 Giuseppe Pedeliento, Sheena Leek, George Christodoulides
ABSTRACT While there is burgeoning literature on luxury branding in B2C, there is a complete dearth of research vis-à-vis the relevance of luxury strategy in B2B. This paper uses a single case study methodology to examine Brembo, the global leader in the design and manufacturing of braking systems for the automotive industry, as a luxury B2B brand. Based on findings from the case study, we identify
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The impact of digital services through ICT on business creation around the world Journal of Strategic Marketing Pub Date : 2023-05-23 Hazem Marashdeh, Charilaos Mertzanis, Rim El Khoury, Osama Atayah, Mohamed Dhiaf
ABSTRACT We explore the effect of digital services on entrepreneurial activity in 153 countries during 2006–2019. Digital services are measured by the volume of the digital services that can be delivered over information and communication technologies (ICT) networks, including among others, sales and digital marketing. Entrepreneurship is measured by the number and density of new business registrations
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Entrepreneurial bricolage and micro-business performance: A moderated mediation of innovation capability and digital marketing capabilities Journal of Strategic Marketing Pub Date : 2023-05-21 Norashidah Hashim, Taleb S T Taleb, Maryam Sakinah Md Faudzi
ABSTRACT Micro Small and Medium Enterprises (MSMEs) play a crucial role in economic development. Despite their restricted access to resources, MSMEs are rapidly developing new products and innovations in emerging economies. This study examines the underlying mechanism through which entrepreneurial bricolage (EB) affects micro-business performance (MBP). We propose a moderated mediation model of innovation
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The fluid journey: Unreal real or real unreal? Consumer resources in the physical and virtual realms Journal of Strategic Marketing Pub Date : 2023-05-08 Luca Matteo Zagni, Gabriele Baima
ABSTRACT The growing popularity of immersive technology and the rise of gaming suggest an important shift in consumers' interaction with brands, increasing the blending of the physical and digital environments. Gaming involves constant stimuli and responses that keep consumers' brains hyper-engaged, fostering awareness and absorption of a brand message in both realms. Meanwhile, this blended enviroment
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From customer intelligence to sustainability: management feature of SMEs in Almaty City Journal of Strategic Marketing Pub Date : 2023-04-24 Tatyana Ð. Soldatenko, Faizan Ali, Saira R. Yessimzhanova, Tatyana Fedorova, Nargiza Aliyeva
ABSTRACT The aim of this study is to obtain data on the perception and use level of customer intelligence (CI) tools, including customer database, customer journey map, customer feedback from Kazakhstan’s small and medium-sized enterprises (SME). Furthermore, this study aims to examine the impact of these tools on the marketing activity effectiveness through indicators of marketing performance, and
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The impact of influencer-sourced brand endorsement on online consumer brand engagement Journal of Strategic Marketing Pub Date : 2023-04-09 Shiromani Gupta, Rachna Mahajan, Satya Bhusan Dash
ABSTRACT This study provides a model for brand communication from social media influencers (SMIs) that evaluates the effect of source and content characteristics in the formation of consumers’ cognitive, emotional, and behavioural engagement with the endorsed brand. Survey responses collected from 316 Instagram users using systematic random sampling are analysed using structural equation modelling
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How many eggs in how many baskets? National versus regional diversification strategies and export success Journal of Strategic Marketing Pub Date : 2023-03-09 João S. Oliveira, John W. Cadogan, Itzhak Gnizy, Asmat-Nizam Abdul-Talib
ABSTRACT Research on the export performance consequences of the degree of export diversification pursed by firms is scant. To address this research gap, this study examines whether firms’ export success levels are tied to the extent to which they adopt national diversification strategies (the number of countries they choose to export to) and/or regional diversification strategies (the number of regions
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Marketing unhealthy brands – an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption Journal of Strategic Marketing Pub Date : 2023-02-23 Steven J. Greenland, Robert Gill, Simon Moss, David Low
ABSTRACT Unhealthy product marketing drives non-communicable disease, and more research into the strategies that increase unhealthy product consumption is essential to improve regulation and disease prevention. This study’s retail audits captured point-of-sale stock-keeping unit (SKU) price, pack and promotional details for leading brands across unhealthy product categories, including high-sugar junk
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Revisiting the resource-based view (RBV) theory: from cross-functional capabilities perspective in post COVID-19 period Journal of Strategic Marketing Pub Date : 2023-02-20 Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis, Alkis Thrassou
ABSTRACT Due to ever-changing business context, researchers and academicians revisit established theories to examine their validity underdifferent evolving scenarios. Therefore, this study aims to examine the cross-functional capabilities of the organizations by revisiting the resource-based view (RBV) theory, especially focusing on thepost-COVID-19 period. This study also investigates the moderating
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Social advocacy: a conceptual model to extend post-intervention effectiveness Journal of Strategic Marketing Pub Date : 2023-02-20 Alexander Campbell, Sameer Deshpande, Sharyn Rundle-Thiele, Tracey West
ABSTRACT Commercial marketing literature highlights benefits from brand advocates who recruit and promote in the interest of the commercial entity. However, a similar focus is lacking on how advocacy can extend the effectiveness of social change initiatives. We utilise a case study to demonstrate the benefit of social advocacy and its impact on behaviour change, and thereby propose an advocacy model
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Hey chatbot, why do you treat me like other people? The role of uniqueness neglect in human-chatbot interactions Journal of Strategic Marketing Pub Date : 2023-02-11 Aicha Kallel, Norchène Ben Dahmane Mouelhi, Walid Chaouali, Nicholas Patrick Danks
ABSTRACT Resistance to chatbots is a real challenge that companies must overcome, although they (i.e., chatbots) have several advantages. Based on the stereotype content model, this research seeks to understand customer reactions in the context of human-chatbot interactions by integrating the concept of uniqueness neglect as a moderator of customer reactions to the competence of bank chatbots. A sample
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Analyzing survey data in marketing research: A guide for academics and postgraduate students Journal of Strategic Marketing Pub Date : 2023-02-07 James M. Crick
ABSTRACT Numerous marketing scholars have been overly loyal to seminal (and out-dated) analytical processes when using surveys. If this continues, these individuals may receive rejection decisions, as the standards of the so-called publishing game have increased. Accordingly, from an Associate Editor perspective, this commentary provides a contemporary guide (with thirteen stages) on how survey data