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The Impacts of Animated Transport Safety Advertising Cross Two Cultures Journal of Nonprofit & Public Sector Marketing Pub Date : 2024-03-11 Nai-Hua Chen, Tran Thi Tu
Transport safety campaigns are valuable for public health, as they prevent traffic fatalities and collisions. Authorities and nonprofit organizations attempt to promote transport safety by advertis...
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Consumer Brand Engagement Fostered by Cause-Related Marketing in Emotional and Functional Brands Journal of Nonprofit & Public Sector Marketing Pub Date : 2024-03-13 Diana Pereira, Joaquim Silva, Beatriz Casais
This study analyses the role of consumer perceived value in mediating the relationship between cause-related marketing and consumer brand engagement with emotional and functional brands. Two real b...
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Nonprofit Marketing: A Systematic Review Journal of Nonprofit & Public Sector Marketing Pub Date : 2023-12-06 Shimelis Zewdie Werke, Addisalem Tadesse Bogale
This systematic review delves into the realm of nonprofit marketing (NPM) by synthesizing empirical studies published between 2013 and 2022 across various sectors. Employing a meticulous screening ...
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Who Gives to Organizations that Protect Water? Using Three Normative Lenses to Distinguish Intenders from Nonintenders Journal of Nonprofit & Public Sector Marketing Pub Date : 2023-11-29 Laura A. Warner, Alexa J. Lamm, Kristin E. Gibson, Dharmendra Kalauni
This study, conducted using a non-experimental and cross-sectional survey, was undertaken to explore distinguishing characteristics between intenders and non-intenders regarding donation behaviors ...
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Non-Profit organizations’ Online Engagement and the Limits of Charity Rhetoric: The Case of the United Arab Emirates Journal of Nonprofit & Public Sector Marketing Pub Date : 2023-11-15 Mohamed Ben Moussa, Bouziane Zaid, Khayrat Ayad
This paper examines the use of social media, particularly Facebook, for public engagement purposes by nonprofit organizations (NPOs) in the United Arab Emirates. It draws on an interpretation of en...
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Enhancing Customer Purchase Intention Using Cause-Related Marketing: A Study of the Indian Pharmaceutical Sector Journal of Nonprofit & Public Sector Marketing Pub Date : 2023-10-17 Prasant Kumar Pandey, Naval Bajpai, Abhijeet V. Tiwari
Cause-related marketing (CaRM) has developed over the past three decades to become a flexible and successful technique for many organizations to fulfill their social and financial obligations. Howe...
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Identity’s Shadow Prices: The Case of Charity Journal of Nonprofit & Public Sector Marketing Pub Date : 2023-10-05 J. Richard Johnson
This paper develops a rational action model of charitable giving based on an expanded utility function that includes “identity utility”. The model is used to develop a procedure that can identify, ...
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How Individuals’ Health and Wealth Are Associated with Their Donation Behavior and Motivations Journal of Nonprofit & Public Sector Marketing Pub Date : 2023-10-05 Sara Konrath, Femida Handy, Scott Wright, Kent A. Griffith, Reshma Jagsi
In this article, we examine the differences in charitable donating behaviors among three groups: a nationally representative American sample (N = 513), individuals with an annual household income g...
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A Salient Model of Relationship Marketing: Fundraising Effectiveness in Religious Nonprofits Organizations Journal of Nonprofit & Public Sector Marketing Pub Date : 2023-03-22 Desmond Ng
ABSTRACT While donor funding is important to the survival of many nonprofits, donors -unlike customers- make payments or donations to benefit 3rd parties that cannot be directly observed. This separation of payments (donations) and benefits can reduce donors’ support and thus impact a nonprofit organization’s survival and performance. This study offers a relationship marketing (RM) approach to solving
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Self-Image and Green Buying Intentions among University Students: The Role of Environmental Concern and Social Influence Journal of Nonprofit & Public Sector Marketing Pub Date : 2023-03-21 Gabriel Simiyu, Valentine W. Kariuki
ABSTRACT The current study presents a research model that elucidates the mechanism through which self-image influences green buying intentions among university students. Little is known about these mechanisms as well as the circumstances under which any such effects are strengthened or weakened. This study attempted to fill this void by investigating how environmental concern serves as an explanatory
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Using Sentiment Analysis to Understand Public Policy Nicknames: Obamacare and the Affordable Care Act Journal of Nonprofit & Public Sector Marketing Pub Date : 2023-03-01 James Lappeman, Aliah Goder, Kalencia Naicker, Hamza Faruki, Patrick Gordon
ABSTRACT In this study, we compared the social media net sentiment of one policy with two names. Specifically, we analyzed Obamacare and the Affordable Care Act (ACA) to understand how social media users engaged with each term on social media from March 2010 to March 2017. The net sentiment was measured with a sample of over 50 million micro-blogs, and the analysis was done using a combination of digital
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Modeling Condom Brand Loyalty of Young South African Adults – An Expectancy Confirmation Perspective Journal of Nonprofit & Public Sector Marketing Pub Date : 2023-02-26 Emile Saker Nkwei, Mornay Roberts-Lombard, Daniel Kofi Maduku
ABSTRACT Brand loyalty is one of the most researched topics in the marketing field because of its benefits. However, its application to condom social marketing remains limited, especially in the countries most affected by HIV and AIDS, such as South Africa. Using an extended expectancy confirmation theory, this study investigates the determinants of condom brand loyalty among young adults in South
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A New Perspective on Labor: How Marketing Can Address Modern Worker Dilemmas Journal of Nonprofit & Public Sector Marketing Pub Date : 2023-02-20 Nora Moran, Colin Gabler
ABSTRACT While much research examines the challenges facing labor empowerment efforts, less work considers the role marketing could play in the revitalization of labor movements. In this paper, we reframe the challenges faced by labor movements as marketing problems. We then draw from several theoretical perspectives to examine the barriers that affect public awareness of labor issues, and the public’s
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Public Value in Public Service Ecosystems Journal of Nonprofit & Public Sector Marketing Pub Date : 2022-10-28 Jukka Ojasalo, Sami Kauppinen
This article conceptualizes public value and develops a conceptual framework for understanding the nature of public value in public service ecosystems. So far, the conceptualization and research of...
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A Few More Words for a Few More Cents: The Roles of Beneficiary and Message Frames during a Door-to-Door Donation Collection Journal of Nonprofit & Public Sector Marketing Pub Date : 2022-10-21 Ardion D. Beldad, Ismay L. Bax, Joris van Hoof
ABSTRACT Door-to-door collections provide an essential source of income for charitable organizations. Unfortunately, the effectiveness of a door-to-door donation collection technique has been waning in recent years. Previous studies have shown that framing can improve the effectiveness of charitable appeals. Hence, this research aims at gaining insights into the possible effects of framing charitable
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Causes and Consequences of Attitude Toward the Government during the Covid-19 Crisis: A Study in the Tunisian Context Journal of Nonprofit & Public Sector Marketing Pub Date : 2022-10-16 Balkiss Tekaya, Manel Khadraoui
Governments around the world played a crucial role in the attempts of diminishing the negative consequences of the Covid-19 crisis and containing the situation. While Tunisia faced economic, politi...
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Influencing Behavior Change through Corporate Social Marketing: Evidence from Ghana Journal of Nonprofit & Public Sector Marketing Pub Date : 2022-10-16 Ernest Yaw Tweneboah-Koduah, Isaac Serwornu Coffie
Empirical studies that examine the effectiveness of corporate social marketing (CSM) on behavior lag behind despite its distinctiveness from other corporate social responsibility (CSR) initiatives ...
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When Politics Disgust: Emotional versus Rational Processing of Attack Ads Journal of Nonprofit & Public Sector Marketing Pub Date : 2022-10-16 Kirsten A. Passyn, David LeBaron, Robert J. Riggle
Following the 2016 Presidential election, 82% of respondents felt disgusted with politics. This revulsion persisted into the 2020 Presidential campaign with voters reporting avoidance of voting and...
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Development and Validation of a Brand Personality Scale for Employers of Healthcare Staff Journal of Nonprofit & Public Sector Marketing Pub Date : 2022-10-13 Julia Schätzle, Jörg Lindenmeier, Iris Saliterer, Florian Liberatore
ABSTRACT This paper develops an instrument to measure the brand personality of employers in the healthcare sector. Focus group interviews, literature and internet searches were used to generate an initial item pool. Based on three online surveys among nursing staff, exploratory and confirmatory factor analyses and Rasch modeling were used for factor extraction, scale refinement, and scale evaluation
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Nonprofit Organizations’ Dialogic Use of Social Media: Principles and Practice Journal of Nonprofit & Public Sector Marketing Pub Date : 2022-10-12 Yannan Li, Amy Voida
Previous studies of social media use by nonprofit organizations suggest that social media’s dialogic potential has not yet been fully realized in this sector. Yet this body of research draws its in...
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Mapping the Research Pattern of cause-related Marketing: A Bibliometric Analysis of Publications during 2000-2020 Journal of Nonprofit & Public Sector Marketing Pub Date : 2022-10-10 Prasant Kumar Pandey, Naval Bajpai
ABSTRACT When it became clear that cause-related marketing (CaRM) is a primary driver of a company’s marketing strategy, CaRM as a research domain developed rapidly. Despite the fact that CaRM has received a lot of attention, only a few authors have done bibliometric analysis on it. As a result, an additional bibliometric analysis of CaRM is required to bring together the additional contributions,
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The Power of Emotional Appeal in Motivating Behaviors to Mitigate Climate Change among Generation Z Journal of Nonprofit & Public Sector Marketing Pub Date : 2022-10-11 Weiting Tao, Shiyun Tian, Wan-Hsiu Sunny Tsai, Michelle I. Seelig
This study examines how emotionally evocative viral videos on climate change may promote Generation Z’s actions addressing climate change. Through an online survey of 583 participants, this study p...
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Donor Responses to Out-group Beneficiary Profiles in Direct Mail Fundraising: A Canadian Case Study Journal of Nonprofit & Public Sector Marketing Pub Date : 2022-10-10 Christopher Nicholas Dougherty, Kirk Schmidt, Crystal Mahon
Charities that fundraise from the public can feel competing pressures to be as efficient as possible in their fundraising efforts and to accurately and ethically reflect their services and benefici...
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Usability of Social Media for Promoting Higher Learning Institutions’ Activities in Tanzania: A Diffusion of Innovation Perspective Journal of Nonprofit & Public Sector Marketing Pub Date : 2022-10-10 Juma James Masele, David Peter Rwehikiza
This study investigates usability of social media in promotion activities among Higher Learning Institutions (HLIs) in Tanzania. Guided by Diffusion of Innovation Perspective, a multi-case study wa...
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Nonprofit Organizations, Social Media, and Trust: How Self-Congruence Can Help Organizations Choose the Right Social Media Endorsers Journal of Nonprofit & Public Sector Marketing Pub Date : 2022-10-06 Adnan Zogaj
Nonprofit organizations have been increasingly professionalizing their presence on social media to influence potential donors’ perceptions and behaviors. Thus, an increasing number of organizations...
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The Volunteer and Charity Work of European Older Adults: Findings from SHARE Journal of Nonprofit & Public Sector Marketing Pub Date : 2022-10-05 Sunwoo Lee
Using 2017 Survey of Health, Aging and Retirement in Europe (SHARE) data, this study presents background characteristics and psycho-social correlates of volunteering among European older adults. Va...
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Investigating Membership Retention: Employing Public Relations Theory to Better Understand Relationship Management Journal of Nonprofit & Public Sector Marketing Pub Date : 2022-09-29 Geah Pressgrove, Robert McKeever, Brooke McKeever, Richard Waters
Though nonprofit management literature frequently discusses the importance of communication and cultivating relationships with donors, members, and volunteers, research on how individuals process o...
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Combining the COM-B Model and Habit Theory to Leverage Understanding of Adolescents’ Tooth-Brushing Behavior Journal of Nonprofit & Public Sector Marketing Pub Date : 2022-09-29 Heini Taiminen
Although brushing teeth twice a day is not difficult, a surprisingly large proportion of adolescents do not behave accordingly. This paper brings together the COM-B model and the habit formation th...
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I Was Thinking to Help but Then I Changed My Mind! The Influence of Injunctive and Descriptive Norms on the Donation Intention-behavior Link Journal of Nonprofit & Public Sector Marketing Pub Date : 2022-05-03 Ilia Gugenishvili
ABSTRACT Public donations represent a substantial part of a charitable organization’s income. Thus, it is important to understand what influences donation behavior. Researchers mainly focus on intentions, rather than behavior. Although intentions often lead to behavior, there might be a gap between them. This experimental study investigated whether and how aligned and unaligned injunctive (what the
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Testing the Influence of Donation Message-framing, Donation Size, and Product Type (Androgynous Luxury: Hedonic Vs. Eco-friendly: Utilitarian) on CRM Participation Intention Journal of Nonprofit & Public Sector Marketing Pub Date : 2022-04-18 Ritesh Patel, Sujo Thomas, Viral Bhatt
ABSTRACT Cause-related marketing (CRM) is generally referred to the practice of organizations associating their products with purchase-triggered donations to establish differentiation and to create a meaningful impact. This research study investigates cause-related marketing (CRM) participating intentions of generation Z consumers. Through two experimental studies, this study contributes to the existing
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Improving Relationship Quality with Stakeholders to Increase Nonprofit Organizations’ Impact: The Mediating Role of Students’ Contributions Journal of Nonprofit & Public Sector Marketing Pub Date : 2022-02-17 Guillaume Plaisance
French “associations” continue to grow in importance in society and the economy, while their financing is increasingly turning to private funds. New requirements in terms of governance are also bei...
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Nonprofits’ Online Social Capital and Charitable Support Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-10-15 Young-Joo Lee, Jongmin Shon
ABSTRACT Building online communities has become an important part of nonprofits’ stakeholder management, but there remains uncertainty as to whether nonprofits’ online communities have practical implications for organizational outcomes. This study examines the relationship between the size of a nonprofit’s online communities on Facebook and Twitter and the support for the organization in terms of individual
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Key Factors that Influence School Dropouts Amongst Adolescents in Marginalized Urban Areas of Mexico Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-10-04 Marilu Fernandez-Haddad, Raquel Carolina Lara Gonzalez
Students dropping out of school in Mexico is a social problem at the national level as the number of children and young students who decide to abandon their academic preparation is increasing. The ...
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Social and Financial Signalling to Increase Fundraising Revenue in Museums Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-09-05 Carmen Camarero, María-José Garrido, Eva Vicente
ABSTRACT Faced with the cutbacks in public funding and the changes taking place in the governance and funding models in the cultural sector, museums must rise to the challenge of devising and implementing strategies to obtain resources from a range of sources and thus reduce public sector dependence. Based on a sample of museums from various countries which use private funding, the present work examines
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Getting Granular— Uncovering Actionable Insights for Effective Social Media Management in the Higher Education Sector Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-08-29 Paige Alfonzo
Current research reveals the importance social media use has on the marketing and branding efforts of nonprofit organizations. Particularly in higher education, scholarship shows the benefits of us...
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Determinants of Cause-related Marketing Participation Intention: The Role of Consumer Knowledge, Cause Scope and Donation Proximity Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-08-29 Sujo Thomas
ABSTRACT Cause-related marketing (CRM) has evolved as an effective marketing strategy and numerous organizations across the world have adopted CRM as astrategic marketing tool. There are preliminary academic research findings which suggest that consumers are receptive to CRM and it leads to strengthening of corporate credibility perceptions. There is a strong belief among consumers that companies should
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Determinants of Participation and Outcomes in A Cause Marketing Event: A Laddering Approach Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-08-21 Poh-Lin Yeoh
While a rich stream of studies has emerged to understand customer identification at the brand level, this topic has not been addressed from an event marketing perspective. Secondly, although the co...
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Understanding consumer preference between bundled and unbundled green offering Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-08-21 ShabbirHusain R.V., Sanjeev Varshney, Pingali Venugopal, Munish Thakur
ABSTRACT This paper focuses on two prime objectives: a) establishing environmental benefits as an additional component of consumer value for a green offering and b) exploring consumer preferences between bundled and unbundled green offerings considering the perceived trade-off between functional and environmental benefits. Two studies were undertaken for this purpose. An online survey of 191 respondents
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Using Gamification Techniques to Enable Generation Z’s Propensity to Do Good Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-08-21 Ronald P. Conlin, Samantha Santana
ABSTRACT This research examines how gamification might affect Gen Z’s propensity to give. Gamification is the application of game-design elements and principles in non-game contexts. A large body of research focuses on the interplay of self-awareness, causal attribution, and action. Researchers have focused on how individuals perceive how involved they are in the cause of events leading to either success
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On the Heterogeneity of Preferences for Disability Services Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-08-12 Melanie Randle, Bettina Grun, Sara Dolnicar
ABSTRACT This paper investigates heterogeneity of preferences for disability services within the theoretical framework of consumption values. We conducted interviews with people with a disability and disability service providers to develop survey items, then conducted a survey with 2000 adult Australian residents who either had a disability or were carers of a person with a disability. After conducting
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Message Framing and Perceived Risk of Blood Donation Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-08-12 Nilamadhab Mohanty, Saswata N. Biswas, Debiprasad Mishra
ABSTRACT This paper builds on previous research into message framing, focusing on the persuasiveness of message framing on blood donation intention, moderating effect of perceptions of risk, and the role of previous experience of blood donation. A total of 273 participants took part in this between-subjects post-test only with control experiment. The researchers measured participants’ perceived risk
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Exploring Donation and Purchase Intentions to Corporate Owned vs. Corporate Sponsored Foundations Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-08-09 Amanda Swift, Ismail Karabas, Skyler King
ABSTRACT This study examines the donation intentions and purchase likelihood toward corporate-owned and corporate-sponsored foundations. A cross-sectional sample of Amazon’s MTurk respondents is obtained. Results of the experiment indicate that relative to foundations sponsored by a corporation, corporate foundations are perceived to be more trustworthy and have a greater perceived impact on a cause
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How Affective Displays and Self-Construal Impact Consumers’ Generosity Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-08-02 Rhiannon MacDonnell Mesler, Bonnie Simpson
ABSTRACT Nonprofit brands vary widely in their positioning to consumers, ranging from crisis and desperation to joy and optimism. The literature, however, provides limited direction for the many nonprofit organizations that seek to align their brand with positive emotions. Herein, we examine the relationship between affective displays (sad vs. happy) portrayed in charitable advertisements and consumer
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Who Gives to Food Banks? A Study of Influences Affecting Donations to Food Banks by Individuals Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-08-02 Roger Bennett, Rohini Vijaygopal, Rita Kottasz
ABSTRACT Food banks have become an essential part of the social welfare arrangements of many countries. Food bank managers need to know why some people give to food banks while others do not, as such knowledge will help them devise effective promotional campaigns. The current research applied Norm Activation Theory to examine the motivations and other factors that encourage individuals (as opposed
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The Effects of Religious Participation and Brand Image on Commitment to Donate to Faith-Based Charities Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-07-26 Clare D’Souza, Lorraine Valladares, Vanessa Ratten, Marthin Nanere, Tanvir Ahmed, Ninh Nguyen, Malliga Marimuthu
ABSTRACT Charities are in constant need to raise funds and thereby solicit donations through requesting the public and corporate enterprises. The satisfaction of a brand image by public or corporate enterprises can be highly motivating for raising funds. The main objective of this research is to identify a charity’s brand image and its relationship to trust, commitment, and emotions which are not only
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Dealing with Integrated Marketing Communications’ Paradoxes in Social Ventures Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-07-26 Pedro Chapaval Pimentel, Paulo Morilha Lanzarini Gomes, Simone Regina Didonet
ABSTRACT The article explores the paradoxes that for-profit social ventures face when managing integrated marketing communications (IMC) and how they deal with and overcome the tensions that comprise these paradoxes. To investigate the nature of these paradoxes we integrated two theoretical perspectives: Service-Dominant Logic and Paradox Theory. While the former served as a lens to analyze social
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All Talk and No Action? A Comparative Analysis of Nonprofit Twitter Chats Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-07-26 Matthew P. Taylor
ABSTRACT Many nonprofits utilize social media, but questions regarding the format’s practical value persist. Twitter chats hold the potential to produce substantive outcomes for organizations but have received little prior attention in the nonprofit literature. A comparative quantitative content analysis of multiple Twitter chats was completed within the theoretical context of dialogic communication
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Using Certifications to Signal Trustworthiness and Reduce the Perceived Risk of Donors – An Exploratory Investigation into the Impact of Charity Labels Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-07-25 Sandra Stötzer, Sebastian Martin, Christiana Broidl
ABSTRACT Several accountability clubs and watchdogs issue charity labels for stimulating charitable giving, but research on the impact of such seals of approval built on certification systems is still narrow and contradictory. Based on signaling theory and theory of perceived risk, we develop a framework matching means of signaling trustworthiness by charities and of risk reducing by donors. Additionally
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From Words to Deeds: How Do Knowledge, Effectiveness, and Personal Relevance Link Environmental Concern and Buying Behavior? Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-07-25 Simona Stojanova, Mila Zečević, Barbara Culiberg
ABSTRACT The gap between environmental attitudes and behaviors has been on research agendas for a while. Despite the enormous efforts of all concerned parties to increase consumer engagement in environmental issues, the levels of individual environmental concern are still higher than actual green purchasing. Considering the shortcomings in theory and practice, the purpose of this paper is to examine
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Enhancing Volunteer Pride and Retention Rates: The Role of Organizational Reputation, Task Significance, and Skill Variety Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-05-18 Mya Pronschinske Groza, Mark D. Groza
ABSTRACT Volunteers are vital to many organizations, and their retention is a crucial concern for management. While research confirms anticipated pride attracts volunteers to organizations, the role of pride in volunteers’ intentions to remain committed to the organization is unclear and is the focus of this study. The organizational level attributes of perceived organizational reputation and community
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Who Gets the Money? Strategic Orientations and Resource Attraction by Not-for-Profit Organizations Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-05-12 Pratik Modi, Gurjeet Kaur Sahi
ABSTRACT Not-for-profit organizations (NPOs) depend heavily on external resources to sustain their operations and program delivery. Their financial sustainability depends on their ability to attract donors’ resources, which is a challenging task in the resource-scarce external environment. Our study investigates the impact of two strategic orientations – market orientation and internal market orientation
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Charity Donor Behavior: A Systematic Literature Review and Research Agenda Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-05-10 Atul Kumar, Somnath Chakrabarti
ABSTRACT Donor behavior and the act of charity have attracted evident attention globally in recent years primarily because of squeezed government funding to charities and Nonprofit Organizations (NPOs) post 2008 financial meltdown. This paper reviewed 148 articles on charity donor behavior and giving behavior, and provides a coherent and contemporary view with a classification scheme having various
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The Role of Brand Experience and Student Engagement in the Creation of Brand Equity in a Higher Education Context Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-04-14 Muhammad Waqas
ABSTRACT Brand managers of higher education institutions undertake various activities to enhance the institutions’ brand equity. A key issue for managers is to enhance brand equity by engaging students with the brand and providing a good brand experience. The article examines the role of student engagement with the higher education institution brand in creating a positive higher education institutional
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Contextualization of Relational Connectedness Construct in Relationship Marketing Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-03-31 Yolanda Obaze, Heng Xie, Victor R. Prybutok, Wesley Randall, Daniel A. Peak
ABSTRACT Relational connectedness is an important factor for identifying requirements of and building long-term customer–organization relationships. This research investigates how the relational connectedness construct connects with relationship marketing theory. The empirical study provides greater insight into relationship marketing by comparing two models that capture the relevance of relationship
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The Use of Mafia Stereotypes in Marketing: A Study into Consumers’ Perceptions and Willingness to Buy Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-01-14 Ilenia Bregoli
ABSTRACT Mafia stereotypes referring to Sicilian organized crime organization have been used by some businesses to market their product or services. Although these practices are not unethical, the use of these stereotypes is questionable considering the history behind this criminal organization, that is responsible for hundreds of killings. So far, research has not studied consumers’ perceptions toward
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Moralising Markets, Marketizing Morality. The Fair Trade Movement, Product Labeling and the Emergence of Ethical Consumerism in Europe Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-01-11 Sebastian Koos
ABSTRACT In this paper, I argue that the historical change in the organizational logic of the Fair Trade movement, embodied by Fair Trade labeling, has had an important effect on the emergence of ethical consumption in Europe. By establishing Fair Trade labels, the initial movement logic of political influence through education was supplemented and partly abandoned in favor of a market logic. Fair
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The Entangled Consumer: Rethinking the Rise of the Consumer after 1945 Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-01-07 Peter van Dam
ABSTRACT Just as the social categories of class, gender, and religion became unstable during the “age of fracture” (Daniel Rodgers), the idea that we are all consumers was consolidated. The emergence of societies in which the consumer became a pivotal figure during the second half of the twentieth century constitutes a distinct phase in the history of consumption, which impacted the politics of consumption
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Can Combined Marketing and Planning-oriented of Community-based Social Marketing (CBSM) Project Successfully Transform the Slum Area to Tourism Village? A Case Study of the Jodipan Colorful Urban Village, Malang, Indonesia Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-02-01 Tri Sulistyaningsih, Jainuri Jainuri, Salahudin Salahudin, Hazel Dapat Jovita, Achmad Nurmandi
ABSTRACT This study evaluated the branding of a slum project as a social marketing initiative to transform the Jodipan slum area into a tourism village in the city of Malang. An action–evaluation research project was conducted through the combination of the marketing and planning oriented approaches by the communications department at a major public university in Indonesia between June 2016 and October
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A performance evaluation and comparison model for Urban Public Healthcare Service Quality (UrbPubHCServQual) by Fuzzy TOPSIS Method Journal of Nonprofit & Public Sector Marketing Pub Date : 2021-01-11 Rupal Khambhati, Hiren Patel, Satendra Kumar
ABSTRACT We propose a conceptual performance evaluation and a comparison model to assess public-health-care-service quality in a fuzzy environment using the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS). First, it aims to explore and validate service-quality measurement constructs for public-health-care services using a Likert scale. Second, the study evaluates and compares
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Ethical Trade Communication as Mediation: Shifting the Focus of “Political Consumerism” Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-12-31 Kinga Polynczuk-Alenius
ABSTRACT This conceptual article proposes an approach to ethical consumption which is an alternative to “political consumerism”. By illuminating the aspects typically overlooked in political consumerism research, it re-embeds individualized ethical consumption in (1) the broader movement, (2) the communicative process, and (3) the social context. By adopting the notion of “ethical trade” it decenters