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Brand Community Motives and Engagement: The Impact of Gender Journal of Internet Commerce Pub Date : 2024-01-04 Matti Haverila, Caitlin McLaughlin, Kai Haverila, Nashwa Nader
Brand communities are of great interest to marketers, and motivating participation in these communities has been explored from many different perspectives. The current study examined how men and wo...
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Intention to Purchase through Parent Blogs: Evidence from Poland Journal of Internet Commerce Pub Date : 2023-08-08 Jesus Canduela, Monika Gdanska-Ast, Kristen Marshall, Claire Lindsay, Robert Raeside
This article investigates the role of trust/reputation and parasocial influence in influencing purchase intention among consumers of baby products who frequent Polish parenting blogs. Empirical dat...
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Exploring the Relationship between Big Data Analytics Capability and Organization’s Strategic Intent: Mediating Role of Environmental Scanning Journal of Internet Commerce Pub Date : 2023-07-21 Alyaa Adel Abdelsalam Ibrahim, Abdul Rahim Abu Bakar, Syed Zamberi Ahmad
Big data analytics has attracted significant scholarly attention over the past few years due to its critical role in directing organizational decision making. Big data analytics capabilities (BDAC)...
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Examining the Determinants of Mobile Banking App Continuance Intention in India: An Extension of the IS Success Model Journal of Internet Commerce Pub Date : 2023-07-18 S. Saibaba
This research investigates the factors that influence the post-adoption behavior of users of mobile banking applications, i.e., continuance intention. A research framework was proposed by extending...
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Correction Journal of Internet Commerce Pub Date : 2022-10-10
Published in Journal of Internet Commerce (Vol. 22, No. 4, 2023)
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Social Media Influencer Marketing: Commentary on the Special Issue Journal of Internet Commerce Pub Date : 2022-09-29 Kian Yeik Koay, Fandy Tjiptono, Chai Wen Teoh, Mumtaz Ali Memon, Regina Connolly
Abstract The commentary introduces two research articles accepted for the special issue on “social media influencer marketing”. The first article elucidates the role of social media influencers’ attributes in affecting brand attitudes and electronic word-of-mouth (eWOM), whereas the second article illustrates how influencers decode and transmit organizations’ commercial messages to their followers
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Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM Journal of Internet Commerce Pub Date : 2022-09-22 Dhun, Hamendra Kumar Dangi
Abstract Despite marketers increasing interest in influencer marketing, selecting the right influencer(s) for such campaigns remain a challenge. The success of any marketing strategy can simply be attributed to its ability to achieve desired objectives. Hence, to advise brands, the present study examines the role of influencer credibility and influencer-brand congruence in impacting the brand’s two
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Relationship of the Theory of Consumption Values and Flow with Online Brand Experience: A Study of Young Consumers Journal of Internet Commerce Pub Date : 2022-08-22 Arshiya Fathima M. S., Adil Khan, Ansari Sarwar Alam
Brand experience in general and online brand experience in particular, have received a lot of attention from researchers and marketers. Many authors have studied the outcomes and antecedents of onl...
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The Asymmetric Role of Perceived Quality and Perceived Risk in Consumers’ Try-Before-You-Buy Model Acceptance Intention Journal of Internet Commerce Pub Date : 2022-08-19 Xun Xu, Jonathan E. Jackson
Encouraging consumers to adopt a new shopping model is always challenging for a retailer. With the fierce competition in the retail industry, retailers aim to actively reach more consumers, especia...
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Online Service Quality of State Organizations: A Study of Online Services of Ghana Revenue Authority Journal of Internet Commerce Pub Date : 2022-08-16 Joseph Emmanuel Tetteh, John Haizel-Commeh, Benjamin Otchere-Ankrah
The study examines the impact of e-government service quality (e-gov SQ) on user satisfaction (US) and perceived public value (PV). Structural equation modeling was employed to investigate the rela...
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Social Media Influencers as Mediators of Commercial Messages Journal of Internet Commerce Pub Date : 2022-07-10 Heini Vanninen, Joel Mero, Eveliina Kantamaa
Abstract Social media influencers are integral to contemporary organizations’ marketing strategies. Despite growing interest in the topic, there is scant knowledge of how organizations manage and collaborate with influencers in their content production during commercial collaborations. Drawing on semi-structured interviews and a semiotic analysis of social media content, this study elucidates the dynamics
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Journal of Internet Commerce: A Bibliometric Overview Journal of Internet Commerce Pub Date : 2022-07-05 Pankaj Vishwakarma
The Journal of Internet Commerce (JIC) has been a leading peer-reviewed journal focusing on the influence of the internet in all aspects of commerce since 2002. This study analyses the bibliometric...
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Unveiling Key Gratifications and Stimuli to Engage Generation Z with Multiplayer Online Games Journal of Internet Commerce Pub Date : 2022-07-04 Anubha, Jamid Ul Islam
Despite its staggering growth, fairly little remains known regarding what actually drives the players’ intent to play multiplayer online games (MOGs), which exposes an important research gap. Corre...
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Online Promotions and Hedonic Motives as Moderators in the Relationship Between e-Impulsive Buying Tendency and Customer Satisfaction: Evidence From India Journal of Internet Commerce Pub Date : 2022-06-28 Sumetha Madhu, Vasanthi Soundararajan, Satyanarayana Parayitam
Abstract This research aims to empirically examine the interrelationships between online impulse buying tendencies (IBT), hedonic motives, online promotions, impulse purchase decision (IPD), and customer satisfaction. A structured survey instrument was used to collect data from 625 consumers from southern India. After checking the psychometric properties of the survey instrument with structural equation
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Reciprocal Effects of Word of Mouse and Online Trust: A Three-Wave Longitudinal Study Journal of Internet Commerce Pub Date : 2022-06-16 Raja Ahmed Jamil, Abdul Qayyum
Abstract This is the first study to investigate the reciprocal relationship between word of mouse and online trust. It was expected that consumers develop online trust through word of mouse information, and conversely, consumers who trust online sellers consume word of mouse (WOMS) to affirm their initial beliefs. Hypotheses were tested with a sample of 447 consumers based on a three-wave longitudinal
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A Forgotten Tale of Lurking Engagement and Social Media-Based Brand Communities Journal of Internet Commerce Pub Date : 2022-06-06 Kashif Farhat, Wajeeha Aslam, Sany Sanuri Mohd Mokhtar, Iviane Ramos de Luna
Abstract The study is motivated by the lack of comprehension on how lurking and posting engagement are driven by hedonic vs. utilitarian brands in social media-based brand communities (SMBBC). Survey responses of 229 social media customers comprising group 1 for hedonic brands (n = 126) and group 2 for utilitarian brands (n = 103) were included in a multigroup analysis (MGA). PLS-SEM modeling results
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The Impact of Advertising Values on Impulsive and Compulsive Buying Journal of Internet Commerce Pub Date : 2022-04-13 Neda Sharifi Asadi Malafe, Shahrbano Gholipour Fereydoni, Seyed Ali Nabavi Chashmi
Abstract The current study sought to fill a gap in the literature by examining how advertising’s affective and cognitive values influence compulsive purchasing on Instagram. To do so, we considered the roles of hedonic and utilitarian browsing and customer anxiety. To achieve the stated purpose of this study, an applied research method was utilized, and the data were collected through an online survey
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Parasocial Interaction in Social Media Influencer-Based Marketing: An SEM Approach Journal of Internet Commerce Pub Date : 2022-03-18 Arijit Bhattacharya
Abstract Social media influencer-based marketing has caught the attention of brands as a new communication channel to influence target customers. During the interaction between influencer and followers, the latter display parasocial interaction (PSI)—a one-sided emotional attachment style of the followers to the influencer which may influence profitable marketing outcomes. In this context, this study
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A Dual Process Model of the Influence of Recommender Systems on Purchase Intentions in Online Shopping Environments Journal of Internet Commerce Pub Date : 2022-03-16 Lina Xu, Abhijit Roy, Mihai Niculescu
Abstract Whereas much research has looked at how recommendation systems influence online purchase intentions, this article illustrates the dual process model by which they occur. Using two studies, we fill the research void in interactive marketing by demonstrating how the dual processes of social proof and risk avoidance mediate the impact of recommendation labels on consumer decision-making contingent
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The Nexus Between Social Media Marketing Efforts and Overall Brand Equity in the Banking Sector in Bangladesh: Testing a Moderated Mediation Model Journal of Internet Commerce Pub Date : 2022-02-28 Md. Hafez
Abstract In the era of Marketing 5.0, crafting a favorable brand attitude and engaging consumers with a banking brand has become the most critical and challenging task for bank marketers to enhance overall brand equity. Previous research did not suggest how effectively social media marketing efforts enhance overall brand equity in the financial service sector. In response to this gap, this study aims
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Meaning or Importance? E-commerce Consumers Interest in Product Features Presented in Online Offerings: The Role of Self-Relevance and Information Processing Journal of Internet Commerce Pub Date : 2022-02-22 Wojciech Trzebiński, Beata Marciniak
Abstract Gaining and responding to consumer interest in offered products is critical in e-commerce communication. When exposed to product-attribute information, e-commerce consumers may be interested in the meaning or importance of the presented attributes. Two online experiments with Polish young adults demonstrate that consumer interest in those types of information is related to product self-relevance
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Self-Escapism Motivated Online Shopping Engagement: A Determinant of Users’ Online Shopping Cart Use and Buying Behavior Journal of Internet Commerce Pub Date : 2021-12-31 Imran Anwar Mir
Abstract Online shopping is a well-recognized business and user activity. Moved by utilitarian and hedonic motives, millions of users visit online stores daily. Literature indicates users’ self-escapism as a crucial hedonic motivation of online shopping engagement. Yet, its influence has rarely been studied on users’ online shopping cart use and buying behavior. The current study assesses the dimensionality
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Logistics Service Quality in Online Shopping: A Bibliometric Analysis Journal of Internet Commerce Pub Date : 2021-12-17 Soma Amol Dhaigude, Bijuna C. Mohan
Abstract This paper outlines the main areas and latest developments of logistics service quality (LSQ) in the context of business to consumer (B2C) online shopping and proposes future research directions. More specifically, this paper has three objectives: What is the status of research of LSQ in B2C e-tailing? Which themes involving the field are the most popular among scholars? What are the possibilities
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The Effects of Brand Community Identification on Consumer Behavior in Online Brand Communities Journal of Internet Commerce Pub Date : 2021-12-13 Changiz Valmohammadi, Roghayeh Taraz, Rasoul Mehdikhani
Abstract Today, companies must create brand community identification on social media in order to transition from traditional marketing to online marketing. This transition can increase advertising in online platforms, the customers’ trust in the brand and, ultimately, their refusal to buy and use rival brands in competitive online environments. This study investigates the effects of brand community
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Commentary on Progressing Understanding of Online Customer Engagement: Recent Trends and Challenges Journal of Internet Commerce Pub Date : 2021-10-27 Jamid Ul Islam, Zillur Rahman, Regina Connolly
Abstract The commentary introduces six research articles collected for the special issue on “progressing understanding of online customer engagement: recent trends and challenges”. These six research articles discuss the current use and future applications of online customer engagement and also propose fruitful future research avenues for scholars to further strengthen the footings of this pivotal
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Demystifying User’s Attachment of Smartphone Apps: A Value Orientation Perspective Journal of Internet Commerce Pub Date : 2021-10-07 Souvik Roy, Ankit Kesharwani, Ashish Gupta
Abstract This study aims to understand how features of an app can enhance smartphone app retention behavior among its users. Based on the literature review five features (relationship features, self-congruity, presentation style, novelty, and social connection) have been identified to influence the app self-connection, and app self-prominence, which in turn, eventually predict the affective commitment
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Correction Journal of Internet Commerce Pub Date : 2021-12-02
(2021). Correction. Journal of Internet Commerce: Vol. 20, Progressing Understanding of Online Customer Engagement: Recent Trends and Challenges, Part 2, pp. 508-508.
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Does Familiarity Matter? Examining Model Familiarity in Instagram Advertisements Journal of Internet Commerce Pub Date : 2021-12-08 Lauren Copeland, Jewon Lyu, Jinhee Han
Abstract The effectiveness of celebrity influencers on consumers’ responses in social media ads is under-explored yet critical for marketers to practice better communication strategies to young Instagram users. Therefore, the purpose of this study is to examine how young Instagram users (e.g., generation Z and millennials) establish consumer-brand relationships (i.e., parasocial interaction, related
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What Makes Brand Social Media Posts Engaging? An Integrative Framework and Future Research Agenda Journal of Internet Commerce Pub Date : 2021-12-08 Qi Deng, Michael J. Hine, Shaobo Ji, Yun Wang
Abstract Creating engaging brand posts is both vital and challenging for social media marketers. While previous research suggests that digital marketers can strategically design brand posts to enhance consumer engagement, it is unclear what post contents work better, for which brand, and in what way. Through the in-depth review of 82 empirical papers on consumer engagement with brand social media posts
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The Impact of Positive Purchase-Centered UGC on Audience’s Purchase Intention: Roles of Tie Strength, Benign Envy and Purchase Type Journal of Internet Commerce Pub Date : 2021-11-30 Jingyi Duan
Abstract An increasingly ubiquitous phenomenon on social media is that consumers create user-generated content (UGC) to display their purchases. This type of UGC is purchase-centered. The viewers of the UGC can include both close friends (strong ties) and acquaintances (weak ties). This paper conducted a series of five studies to fill research gaps about the relations between tie strength, purchase
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Examining the Impact of Trust on the e-Commerce Purchase Intentions of Young Consumers in Poland Journal of Internet Commerce Pub Date : 2021-10-18 Felicjan Bylok
Abstract In the contemporary economy, e-commerce is experiencing dynamic growth. One of the factors that determines its development is that of online trust in terms of the relations between the online seller and the consumer. The adoption of the assumption that online trust has an impact on the purchasing behavior of e-consumers had an influence on the formulation of the aim of the research, which
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Retail Consumers’ Behavioral Intention to Use Augmented Reality Mobile Apps in Pakistan Journal of Internet Commerce Pub Date : 2021-09-11 Muhammad Saleem, Suzilawati Kamarudin, Haneen Mohammad Shoaib, Asim Nasar
Abstract Augmented reality is an emerging and promising technology to expand consumer shopping experiences in the retail sector. How augmented reality apps can impact consumer perceptions is still in debate. This study investigates the influence of augmented reality mobile apps on consumers’ behavioral intention to use this technology, using the technology acceptance model. Data were collected from
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The Consistency of Trust-Sales Relationship in Latin American E-Commerce Journal of Internet Commerce Pub Date : 2021-09-10 Juan C. Correa, Henry Laverde-Rojas, Camilo A. Martínez, Oscar Javier Camargo, Gustavo Rojas-Matute, Marithza Sandoval-Escobar
Abstract Customer’s trust in vendors’ reputation is a key factor that facilitates economic transactions in e-commerce platforms. Although the trust-sales relationship is assumed robust and consistent, its empirical evidence remains neglected for Latin American countries. This work aims to provide a data-driven comprehensive framework for extracting valuable knowledge from public data available in the
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Organizational Factors Affecting Successful Implementation of Chatbots for Customer Service Journal of Internet Commerce Pub Date : 2021-08-31 Juliana J. Y. Zhang, Asbjørn Følstad, Cato A. Bjørkli
Abstract While chatbots have become an important part of customer service operations, there is a knowledge gap concerning organizational aspects of chatbot implementation and management. In response to this gap, we present a study of organizational factors affecting successful chatbot implementation. The study involved six organizations that had implemented chatbots for customer service within the
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How Many Likes Are Good Enough? An Evaluation of Social Media Performance Journal of Internet Commerce Pub Date : 2021-08-26 Caitlin Ferreira, Jeandri Robertson, Mignon Reyneke
Abstract This paper considers the evaluation of social media performance from a user’s perspective using the expectation confirmation theory as the theoretical framework. The interplay between initial expectations and subsequent evaluations of social media performance, in particular, forms the basis of the evaluation. The research focuses on the influence that the performance of brand-related user-generated
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Exploring the Serial Position Effects of Online Consumer Reviews on Heuristic vs. Systematic Information Processing and Consumer Decision-Making Journal of Internet Commerce Pub Date : 2021-08-23 Yukyung Lee, Carolyn A. Lin
Abstract Online consumer reviews serve an important marketing function, as they provide useful consumer-generated product information that could help online shoppers evaluate a product for making a purchase decision. To capitalize on this consumer-driven marketing opportunity, a common practice among marketers, for example, is to display these reviews from “highest” to “lowest” ratings to strategically
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What Drives Consumers’ Decisions to Use Intelligent Agent Technologies? A Systematic Review Journal of Internet Commerce Pub Date : 2021-08-20 Justina Sidlauskiene
Abstract As artificial intelligence continues to advance, it will increasingly empower the successful use of intelligent agent (IA) technologies in marketing practices. The purpose of this paper is to summarize the state-of-the-art literature and present a holistic view of different types of antecedents of IA technology use in marketing from the consumer’s perspective. This paper uses the systematic
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Investigating Blockchain Technology Effects on Online Platforms Transactions: Do Risk Aversion and Technophilia Matter? Journal of Internet Commerce Pub Date : 2021-08-17 Nesrine Ben Amor, Imène Ben Yahia
Abstract Despite its immense potential for industries and services as a promising solution for trust and transparency problems, Blockchain related studies in the field of Marketing are rare. This research mobilizes the technology acceptance Model (TAM) theory to investigate the added value of blockchain technology to online platforms while taking into consideration consumers characteristics. Data from
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How Social Media Marketing Activities (SMMAs) and Brand Equity Affect the Customer's Response: Does Overall Flow Moderate It? Journal of Internet Commerce Pub Date : 2021-08-10 Azim Zarei, Hamta Farjoo, Hooshmand Bagheri Garabollagh
Abstract Nowadays, the growing importance of marketing activities in social media (SM) has attracted a lot of attention in researches and industries around the world. Many companies consider flow theory important to strengthen their customer relationships in the online environment. Flow Theory experience can predict satisfactory outcomes for online interactions between consumers and companies. This
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Customer Engagement and Advertising Effectiveness: A Moderated Mediating Analysis Journal of Internet Commerce Pub Date : 2021-08-09 Anubha, Samik Shome
Abstract Marketing communications are witnessing a historic change in current times with online digital video advertising becoming a trend. Marketers are spending a significant pie of advertising budget on such video advertising on YouTube as it is a prevalent digital video channel among Generation Y. Purchasing decisions of this generation are influenced by YouTube advertising. Thus, understanding
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Trajectory and Research Opportunities on Consumer Brand Engagement in Social Networking Sites Journal of Internet Commerce Pub Date : 2021-07-22 Maria Martins Rebouças Nery, Larissa Alves Sincorá, Teresa Cristina Janes Carneiro
Abstract Although consumer brand engagement (CBE) in social networking sites (SNS) has become the focus of marketing debates over the past decade, there is still no literature consensus on the definition and formation of the concept. In order to clarify the phenomenon, a systematic review of the theme has been developed in the international academic literature over the last ten years – from 2010 to
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Response to Personalized Marketing Communication: An Empirical Investigation Comparing Users and Non Users of Surrogate Shoppers Journal of Internet Commerce Pub Date : 2021-07-14 Sonia Arora, Anupam Bawa
Abstract This research tests the personalized marketing communication (PMC) model and examines the difference in response to PMC by users and non users of surrogate shoppers. Data was gathered through a PAN India online survey from users and non users of surrogate shoppers in the travel and finance sectors. Using the conceptual lens of stimulus organism response theory, and the analytical techniques
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Customers’ Online Purchase Intentions and Customer Segmentation During the Period of COVID-19 Pandemic Journal of Internet Commerce Pub Date : 2021-05-26 Ezgi Akar
Abstract Researchers have investigated the impact of various factors on customers’ online shopping behaviors. What is not yet clear is the influence of customers’ pandemic concerns on their purchase intentions and purchasing behaviors. This study, based on a survey of 520 online customers in Turkey, aimed to investigate pandemic-related concerns on customers' purchase intentions. We analyzed its role
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Is Trust Gender Biased? A Bibliometric Review of Trust in E-Commerce Journal of Internet Commerce Pub Date : 2021-05-22 Jinnatul Raihan Mumu, Paolo Saona, Md. Abdullah Al Mamun, Md. Abul Kalam Azad
Abstract Purpose The goal of this paper is to critically review studies on trust in e-commerce from the gender perspective. Methodology This paper is based on a systematic literature review (SLR) and applies the bibliometric technique. SLR reduces selection bias, which helps to produce more accurate scientific conclusions. We examine 148 published studies in the Scopus database using VOSviewer and
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Determinants of Social Commerce Adoption: An Empirical Study of Vietnamese Consumers Journal of Internet Commerce Pub Date : 2021-04-13 Robert Cutshall, Chuleeporn Changchit, Huong Pham, Dung Pham
Abstract Social networking website usage has been rapidly expanding ever since their introduction in the early 2000s. This strategy of social commerce is paying off with increased revenues for many businesses. Despite the growth of social commerce websites, some consumers are still reluctant to use social commerce websites. This research intends to examine the antecedents of social commerce adoption
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Continuance Intention in Traffic-Related Social Media: A Privacy Calculus Perspective Journal of Internet Commerce Pub Date : 2021-02-03 Trang Nguyen
Abstract Thanks to technological breakthroughs, drivers are enjoying traffic-associated social media to share and update information in place of the traditional ways using TV or radio. In this research, we integrate the IS success model and the privacy calculus model to elaborate on the factors of sustaining user’s continuance intention in information-sharing platforms. We collected data via online
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Beyond Social Media Engagement: Holistic Digital Engagement and a Social Identity Perspective Journal of Internet Commerce Pub Date : 2021-04-09 Kashif Farhat, Wajeeha Aslam, Sany Sanuri Mohd Mokhtar
Abstract The study aims to provide the concept of “holistic digital engagement” (HDE) in marketing and establish its psychological antecedents through brand identity, brand personality, and brand affect from the lens of social identity theory. Guided by the cross-sectional research design, the study conducts PLS-SEM analysis of 303 responses collected through a survey questionnaire. The respondents
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Self as Brand and Brand as Self: A 2x2 Dimension Conceptual Model of Self-Branding in the Digital Economy Journal of Internet Commerce Pub Date : 2021-04-07 Lingshu Hu
Abstract Research about self-branding is mainly drawn from two areas: marketing research and cultural studies. Although they use the same terms—self-branding or personal branding—they sometimes refer to different phenomena, which can lead to confusion. Marketing studies usually regard self-branding as a strategy that individuals adopt to promote their professional careers, while cultural studies consider
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Examining Travel Mobile App Attributes and Its Impact on Consumer Engagement: An Application of S-O-R Framework Journal of Internet Commerce Pub Date : 2021-03-10 Preeti Tak, Mansi Gupta
Abstract Utilizing the stimulus-organism-response theory as the theoretical framework, the study examines the role of mobile app attributes in influencing consumer engagement with a special focus on travel mobile apps. The study further investigates the role of consumer engagement in determining consumers’ behavioral intentions to use the travel app. As part of qualitative research, focus group discussions
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Determinants of Nonpaying Bid Behavior in Online Auction Platforms Journal of Internet Commerce Pub Date : 2021-03-08 ChienHsing Wu, Shu-Chen Kao, ChengHsun Ho
Abstract The auction process can be divided into the auctioning, bidding, winning, and paying stages. Nonpaying bid behavior is a critical issue underlying the customer-to-customer (C2C) business model. This paper proposes and examines a research model that describes nonpaying bid behavior by concisely considering technological (platform quality), psychological (perceived risk), and individual (impulse
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Relational Dynamics between Customer Engagement, Brand Experience, and Customer Loyalty: An Empirical Investigation Journal of Internet Commerce Pub Date : 2021-03-07 Aaleya Rasool, Farooq Ahmad Shah, Muhammad Tanveer
Abstract Despite the paramount importance of work on customer engagement and brand experience, there is a vital research gap regarding inspecting the relational dynamics between these constructs across the contexts, principally in the setting of banking industry. This study, therefore, aims to foster the understanding of engagement and experience in bettering banks’ ties with their customers so that
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Exploring the Effects of Culture on Acceptance of Online Banking: A Comparative Study of Pakistan and Turkey by Using the Extended UTAUT Model Journal of Internet Commerce Pub Date : 2021-02-16 Ikram Ullah Khan, Zahid Hameed, Sajjad Nawaz Khan, Safeer Ullah Khan, Muhammad Tahir Khan
Abstract This study investigates and compares online banking (OB) acceptance in the cultures of Pakistan and Turkey by employing the unified theory of acceptance and use of technology (UTAUT2) integrated with perceived credibility to predict customers’ behavioral intentions (BI) and their usage of online banking. This study further investigates the moderation influence of five cultural dimensions on
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Fluctuating Attitudes and Behaviors of Customers toward Online Shopping in Times of Emergency: The Case of Kuwait during the COVID-19 Pandemic Journal of Internet Commerce Pub Date : 2021-02-09 Rashed Alhaimer
Abstract This study investigates the various risk factors that alter online shopping behavior in Kuwait, during the COVID-19 pandemic. Online questionnaires were distributed through various social media platforms. Overall, 385 responses were collected via online questionnaire, and the data were analyzed using AMOS 21 for the purpose of structural equation modeling. The findings show that risk susceptibility
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The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce Journal of Internet Commerce Pub Date : 2021-01-22 Cuauhtemoc Luna-Nevarez, Enda McGovern
Abstract V-commerce is emerging as a promising technology for a new type of e-commerce application, which can address the critical need for integrating both social and technical aspects of online shopping. This research provides a theoretical framework to understand the antecedents and consequences of consumer attitudes toward v-commerce. Our framework extends the technology acceptance model (TAM)
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Online Review Antecedents of Trust, Purchase, and Recommendation Intention: A Simulation-Based Experiment for Hotels and AirBnBs Journal of Internet Commerce Pub Date : 2021-01-21 Christopher P. Furner, John R. Drake, Robert Zinko, Eric Kisling
Abstract Although the influence of trust on purchase intention is well studied in e-commerce, the emergence and rapid growth of the sharing economy has renewed the relevance of this relationship. Though the sharing economy lacks the institutional assurance mechanisms inherent in traditional industries, consumers must rely on trust to inform their selection decisions more so than before. In this study
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Diversified Online Review Websites as Accelerators for Online Impulsive Buying: The Moderating Effect of Price Dispersion Journal of Internet Commerce Pub Date : 2021-01-15 Chun-Der Chen, Edward C. S. Ku
Abstract Impulsive online buying is receiving more attention. This study finds that certain characteristics of online reviews lead consumers to buy impulsively online. Three constructs are used to investigate the inducements to engage in impulsive online buying, namely perceived enjoyableness of online reviews, reviewer reputation, and vividness of product presentation. We also examine the moderating
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Electronic Banking Service Quality: Perception of Customers in the Greater Accra Region of Ghana Journal of Internet Commerce Pub Date : 2021-01-15 Joseph Emmanuel Tetteh
Abstract The purpose of this study is to examine the impact of electronic banking service quality (SQ) on customer satisfaction (CS) and customer loyalty (CL). It also sought to compare differences between SQ delivery of domestic and foreign origin banks operating in the Greater Accra Region of Ghana. Structural equation modeling (SEM) was employed to investigate the relationships between the dimensions
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Determinants of Webrooming and Showrooming Behavior: A Systematic Literature Review Journal of Internet Commerce Pub Date : 2021-01-13 Kishor Chandra Sahu, Mohammed Naved Khan, Krishna Das Gupta
Abstract The aim of this study is to explore the characteristics of omnichannel shoppers in the context of webrooming and showrooming behavior. A total of two hundred and forty research papers were accessed from various sources through searches based on keywords. One hundred and thirteen papers were found to be relevant for further analysis. Most of the studies were from the USA and UK and had predominantly
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Mediating Effect of Brand Relationship Quality on Relational Bonds and Online Grocery Retailer Loyalty Journal of Internet Commerce Pub Date : 2021-01-10 Subburaj Alagarsamy, Sangeeta Mehrolia, Brijesh Singh
Abstract The current study aims to identify how brand relationship quality mediates the relationship between different online relational bonds, and attitudinal and behavioral loyalty. A total of 316 valid questionnaires from respondents aged 20–35 were collected using quota sampling from five different clusters in Bangalore, India. Hypotheses were tested using structural equation modeling. This study
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The Impact of Anthropomorphism on Consumers’ Purchase Decision in Chatbot Commerce Journal of Internet Commerce Pub Date : 2021-01-06 Min Chung Han
Abstract Numerous businesses have employed chatbots with a human-like speaking ability to assist customers with online shopping and customer service; however, it is uncertain whether or not these efforts will pay off by consumers engaging with them. Would young, digital-native consumers use chatbots as we anticipated? If so, what would make them use chatbots? Academic investigations into consumers’