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The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers Journal of Global Scholars of Marketing Science Pub Date : 2024-03-11 Wonbae Pang, Eunju Ko, Minjung Cho
In today’s society, individuals invest considerable effort into enhancing their physical appearance for socioeconomic success. Despite significantly expanding the boundaries of luxury brands, there...
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Breaking barriers: How race shapes service expectations across actors and contexts Journal of Global Scholars of Marketing Science Pub Date : 2024-03-11 Ayşe Banu Elmadağ, Mehmet Okan, Gallayanee Yaoyuneyong
This study investigates the impact of race on Customer Service Quality Expectations (SQE) using the Similarity-Attraction Perspective within the context of all interacting service actors, including...
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Exploring the strategic role of Marketer-Generated-Content analytics towards Airbnb hosts sales optimization Journal of Global Scholars of Marketing Science Pub Date : 2024-03-08 Manojit Chattopadhyay, Debdatta Pal
Although user-generated content is reported to improve Airbnb host’s sales, the impact of Marketer-Generated Content (MGC) on the minimum sales generated from the reviewers who have reviewed the MG...
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‘From fail to prevail’ : How a salesperson’s communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal Journal of Global Scholars of Marketing Science Pub Date : 2024-03-08 Jieqiong Luo, Je Eun Yoo, Jeong Eun Park
Service Failure and Recovery (SFR) is a crucial area of service industry due to the inevitability of service failures, yet firms often struggle with executing appropriate strategies. This research ...
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I think I can, I think I can; A qualitative investigation of celebrity endorsement and meaning transfer’s role in building consumer self confidence Journal of Global Scholars of Marketing Science Pub Date : 2024-03-03 Delancy H.S. Bennett, Cecilia Ruvalcaba
While prior research has highlighted the use of product purchases to build one’s self-confidence or has highlighted the ability of a celebrity endorsement to increase consumers’ confidence in their...
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Influencer-driven loyalty: Understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty Journal of Global Scholars of Marketing Science Pub Date : 2024-03-04 Suhaib Ahmed, Abdul Ghaffar, Syed Shahid Zaheer Zaidi, Tahir Islam, Muhammad Mumtaz Khan, Fazila Islam, Tomas Kincl, Altaf Ahmed Sheikh
Factors developing brand loyalty through social media influencers (SMIs) are immensely important to academics and marketing practitioners since it is a remarkable driver of organizational success. ...
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Beyond looks: How designer cues win over customers through social value, self-expression, and design involvement Journal of Global Scholars of Marketing Science Pub Date : 2024-03-03 Elif Idemen, A. Banu Elmadag
While it is common practice to highlight the designer’s name in marketing communications, there is a lack of research on how these cues influence consumer evaluations. This article examines how the...
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Food marketing communication targeting children: A content analysis of research literature (2000–2023) Journal of Global Scholars of Marketing Science Pub Date : 2024-03-01 Fariba Esmaeilpour, Mitra Shabani Nashtaee
This study provides a big picture of research in the field of food marketing communication targeting children. It aims to identify conceptual and methodological gaps, and set future research agenda...
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An introduction to the “The role of inclusion, diversity, equity, & access (IDEA) in today’s global marketing environment” special issue Journal of Global Scholars of Marketing Science Pub Date : 2024-01-15 Ania Izabela Rynarzewska, John F. (Jeff) Tanner Jr., Diane R. Edmondson
Published in Journal of Global Scholars of Marketing Science (Vol. 34, No. 1, 2024)
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Antecedents and consequences of the disability stigma for frontline employees: A qualitative study Journal of Global Scholars of Marketing Science Pub Date : 2024-01-15 Landon M. McFarland, Joanne M. Tran
The employment of people with disabilities (PWDs) is an important growing topic in contemporary society. Despite legal protections and increasing awareness of the importance of inclusion and divers...
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From racialized brands to authentic brands: Dynamic conceptual blending Journal of Global Scholars of Marketing Science Pub Date : 2024-01-15 Esi A. Elliot, Carmina Cavazos, Ai Ming Chow
Our primary objective for this study is to examine how racialization can shift along the continuum to authenticity that is also sustainable. A subordinate objective is to examine the conceptual ble...
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Being inclusive means being accessible: Problems with digital media for visually impaired consumers Journal of Global Scholars of Marketing Science Pub Date : 2024-01-15 Mary Anne Raymond, Hillary Ruth Smith, Les Carlson
Over two billion people worldwide and over seven million people in the United States have severe to moderate visual impairment. People with visual impairments rely on inclusive design, which includ...
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Let’s not talk about men: When meaningful female-to-female interaction and dialogue drive higher box office sales Journal of Global Scholars of Marketing Science Pub Date : 2024-01-15 Robert D. Evans, I. Karabas, Y. Andonova, L. Nochebuena-Evans
This study explores two unique aspects of diversity, equity, and inclusion (DEI) from the perspective of gender diversity in the field of motion pictures and the dimension of inclusion utilizing th...
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Switch or continue to use? An empirical investigation into mobile payment applications Journal of Global Scholars of Marketing Science Pub Date : 2023-12-06 Monica Law, Mark Ng, Yuk-Kwan Sarah Lai
Using a push-pull mooring framework, this study investigates the diverse factors that influence users’ intention to switch and continue using mobile payment applications (apps). A survey comprising...
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Short and sweet: How product quality uncertainty, review length and richness shape review helpfulness Journal of Global Scholars of Marketing Science Pub Date : 2023-11-06 Yiru Wang, César Zamudio, Hua Meng, Robert D. Jewell
Because online reviews facilitate consumers’ purchase decisions, prior research investigates factors impacting review helpfulness. By integrating Kuhlthau’s information search process model and the...
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Beyond skin-deep: Triple roles of salesperson attractiveness and consumer bargaining styles Journal of Global Scholars of Marketing Science Pub Date : 2023-11-06 Apiradee Wongkitrungrueng, Krittinee Nuttavuthisit, Sankar Sen
Salesperson attractiveness produces varied effects in consumer perceptions and behaviors particularly in the retail bargaining context. However, little research has been conducted. This study, empl...
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Effects of empathy and egoism on CSR perceptions and consumer buycotts: Lessons learned during global crisis in support of equitable business practices Journal of Global Scholars of Marketing Science Pub Date : 2023-11-06 Ania Izabela Rynarzewska, Stephen A. LeMay, Marilyn M. Helms, Eliza Hetrick
Consumer polarization leading to buycotts and boycotts was magnified by the global crisis of 2020–2021 which changed consumer priorities and business practices: in-person shopping decreased, while ...
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The effect of luxury brands’ sustainable fashion marketing types on authenticity, brand attitude, and purchase intention Journal of Global Scholars of Marketing Science Pub Date : 2023-09-15 Hojae Lee, Eunju Ko, Sanghoon Lee
Consumers consider authenticity a critical factor in fashion brand evaluation, sustainable marketing has become essential in marketing activities. And also sustainable fashion brands is increasing,...
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The dark side of surge pricing and the mitigating role of information disclosure Journal of Global Scholars of Marketing Science Pub Date : 2023-09-15 Ashok Bhattarai, Maryam Farhang, Mavis T. Adjei, Jose L. Saavedra Torres, Ash Zaad
ABSTRACT This research paper investigates the impact of surge pricing, a dynamic pricing strategy that adjusts prices based on real-time demand and supply, on customers’ perception of price fairness. We aim to provide insights for both academic and managerial audiences. Our study focuses on how businesses using surge pricing can minimize negative effects on customer behavior by properly communicating
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Impact of video product presentation and scarcity claim on mobile-based impulse buying Journal of Global Scholars of Marketing Science Pub Date : 2023-08-30 Priyanka Gupta, Sanjeev Prashar, Chandan Parsad, Tata Sai Vijay
ABSTRACT The introduction of mobile shopping apps has resulted in the growth of impulse buying or excessive compulsion, especially in the fashion industry. This paper aims to establish a relationship between app stimuli (including performance expectancy, effort expectancy, atmosphere, layout, and privacy and security) and impulse buying behaviour. Besides this, it also examines the moderating effects
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A micro-level perspective to fostering IDEAs in the classroom and beyond Journal of Global Scholars of Marketing Science Pub Date : 2023-08-21 Somjit Barat
Inclusion, Diversity, Equity, & Access (IDEA) spurs creativity, encourages ideas from people who have been historically ignored, and promotes an invigorating learning environment. Despite such bene...
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Temporary love: A love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness Journal of Global Scholars of Marketing Science Pub Date : 2023-08-15 Aarti Saini, Muhammad Kashif, Silvia Platania
ABSTRACT There is a limited amount of research to investigate emotional transition (i.e. love to hate) among consumers. Moreover, can value-expressiveness motivate consumers to not to share negative word of mouth (NWOM) despite hating a brand? This study aims at addressing these important research questions. Survey-based data is collected from 413 Indian luxury fashion consumers and analyzed via structural
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The effect of equity initiatives by gendered brands Journal of Global Scholars of Marketing Science Pub Date : 2023-08-14 Dolph F. Nelson IV, Laura Boman, Ganga S. Urumutta Hewage
The current study examines how brand gender can influence consumer outcomes when a brand takes a gender equity initiative. We show that brands that are perceived as feminine realize greater positiv...
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Learning to be consumers of “smart” retail channels: The baby boomer experience Journal of Global Scholars of Marketing Science Pub Date : 2023-08-14 Zachary Robichaud, Hong Yu
ABSTRACT A global shift in aging populations points to greying consumers as an important market for retailers and an underserved segment for researchers. The COVID-19 pandemic has accelerated digital expansion in the marketplace, innovated new industries, and encouraged new participants. This acceleration provides significant implications for the greying population whereby the adoption of smart-enabled
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Subduing effects of personal norms on materialism fostering green purchase behavior: Modified norm activation model perspective Journal of Global Scholars of Marketing Science Pub Date : 2023-08-11 Anand Jhawar, Duraipandian Israel, Prashant Kumar
ABSTRACT This study integrates materialism with a modified Norm Activation Model (NAM) perspective in the green purchase behavior context. It examines the effects of materialism on environmental belief and environmental concern and, consequently, on green purchase behavior mediated by personal norms. Useable data was collected from 405 Indian consumers using a structured online questionnaire that examined
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Influences of symbolic capital on destination brand equity Journal of Global Scholars of Marketing Science Pub Date : 2023-07-10 Juran Kim, Joonheui Bae
ABSTRACT This study clarifies destination brand equity and examines the effect of destination brand personality on symbolic capital and attitude toward destination brand, and the effect of symbolic capital and attitude on destination brand equity. Using a survey research method, 309 participants from South Korea were recruited. The finding indicated that a well-established destination personality enhanced
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Correction Journal of Global Scholars of Marketing Science Pub Date : 2023-06-13
Published in Journal of Global Scholars of Marketing Science (Vol. 33, No. 3, 2023)
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The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR) Journal of Global Scholars of Marketing Science Pub Date : 2023-05-16 Abdul Ghaffar, Tahir Islam, Tomas Kincl, Abdul Hakeem, Anshuman Sharma
ABSTRACT This paper aims to examine the impact of service quality and corporate social responsibility (CSR) on brand authenticity and determine the moderating effects of CSR on the relationship between service quality and brand authenticity. Survey data was collected from 472 customers of Karachi, Pakistan’s four major medical diagnostic laboratories, through the convenience sampling technique. The
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Diffusion of moral behavior on a collaborative consumption platform: Dual mechanisms of deindividuation and self-presentation Journal of Global Scholars of Marketing Science Pub Date : 2023-03-05 Joonheui Bae, Kyung Hoon Kim
ABSTRACT Although collaborative consumption platforms (CCPs) have achieved rapid growth, the increase in misbehavior on CCPs has made users hesitant to participate. This study examines how previous moral behavior influences subsequent moral behavior and how deindividuation and self-disclosure, as psychological mechanisms, influence subsequent moral behavior. To test the hypotheses, this study conducted
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Demystifying the green purchasing behavior of young consumers: Moderating role of green skepticism Journal of Global Scholars of Marketing Science Pub Date : 2023-03-02 S. M. Fatah Uddin, Mohammed Naved Khan, Mohd Nishat Faisal, Mohd Danish Kirmani
ABSTRACT Environmental protection is increasingly a concern, but false claims by companies have raised green skepticism among consumers. Young consumers constitute a significant group for consumption in an economy like India. While young consumers have rarely been surveyed on factors like green perceived value and perception regarding green claims, there is a paucity of research on the moderating role
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Consumers’ acceptance of social commerce during COVID-19 lockdown Journal of Global Scholars of Marketing Science Pub Date : 2023-01-22 Zaryab Sheikh, Abdul Ghaffar, Tahir Islam, Altaf Ahmed Sheikh
ABSTRACT The COVID-19 pandemic changed everything, especially marketing, leading to increased digital usage. Social media allows faster connectivity among people and gives marketers new pathways to engage with consumers. The lockdown dramatically reduced economic activity by numbers that are worth understanding. This study examines the numerous aspects contributing to the consumer’s favorable opinions
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Marketing in the metaverse: Moving forward – What’s next? Journal of Global Scholars of Marketing Science Pub Date : 2023-01-18 Isaac Cheah, Anwar Sadat Shimul
ABSTRACT The widespread adoption of the metaverse has generated significant discussions within the marketing community about the challenges and opportunities it presents for consumer interaction with brands. This paper investigates how the metaverse may affect marketing and suggests a novel paradigm to deal with these problems. Furthermore, this article highlights new research directions. The article
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An exploratory study on the perceived agility by consumers in luxury brand omni-channel Journal of Global Scholars of Marketing Science Pub Date : 2023-01-18 Sang-Chul Son, Joonheui Bae, Kyung Hoon Kim
ABSTRACT Perceived agility in luxury brands means that they provide information about changes in customer expectations and preferences quickly and flexibly. Millennial and Z generation customers not only expect to interact immediately with the brand but also expect unique services meeting their needs and expectations. A digitalized luxury brand only selling products and providing services can no longer
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Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity Journal of Global Scholars of Marketing Science Pub Date : 2022-11-17 Chai Lee Goi, Fayrene Yew Leh Chieng, Mei Teh Goi
ABSTRACT The purpose of this study is to examine the effects of avoidance of similarity, self-congruity, and brand attachment on Generation X’s sportswear brand loyalty. This study also examines whether self-congruity plays a role in the relationship between avoidance of similarity and brand attachment. A total of 368 valid data were used in this study and collected from Generation X participants.
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Elucidating strategic patterns from target customers using multi-stage RFM analysis Journal of Global Scholars of Marketing Science Pub Date : 2022-09-09 Manojit Chattopadhyay, Subrata Kumar Mitra, Parikshit Charan
ABSTRACT Predicting profitable customers is a strategic knowledge portfolio of retailer managers because some customers are better profitable than others in a business. The present work is an effort to demonstrate a better model of predicting profitable customers. We apply the k-means algorithm to identify customer patterns based on Recency, Frequency, and Monetary (RFM) attributes computed from a
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The effect of B2B service experience on repurchase intention: Focus on roles of organizational agility and customer knowledge sharing Journal of Global Scholars of Marketing Science Pub Date : 2022-08-15 Seochul Jang, Joonheui Bae, Kyung Hoon Kim
ABSTRACT As the importance of services grows, many business-to-business (B2B) firms are enhancing the value of customer service experience by digitally transforming services to find a point of differentiation from competitors. This study investigates the effect of service experience on repurchase intention in the capital goods industry and examines the roles of organizational agility as a mediator
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Does gamification effect customer brand engagement and co-creation during pandemic? A moderated-mediation analysis Journal of Global Scholars of Marketing Science Pub Date : 2022-07-21 Raouf Ahmad Rather, Shakir Hussain Parrey, Rafia Gulzar, Shakeel Ul Rehman
ABSTRACT While insight into gamification, customer brand engagement (CBE), and co-creation is rapidly increasing, little remains known about the relationship of these, and related concepts, as thus investigated in this study. Rooted in service-dominant logic and protection motivation theory-informed perspectives, this study develops and tests a model which investigates the effects of destination brand-based
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Teaching Integrated Digital Prospecting in the advanced sales course Journal of Global Scholars of Marketing Science Pub Date : 2022-07-21 J. James Fyles, Bonnie S. Guy
ABSTRACT Among the most common entry-level sales roles available to graduates of university sales programs are those of Sales Development Representatives (SDRs) and Business Development Representatives (BDRs). These roles focus more on identifying, qualifying, and connecting with sales opportunities than on continuing the sales process and closing the buying commitment. While experiential teaching
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Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions Journal of Global Scholars of Marketing Science Pub Date : 2022-07-21 Nilesh Arora, Sanjeev Prashar, T. Sai Vijay, Chandan Parsad
ABSTRACT The purpose of this study is to examine how brand reputation and uniqueness impact customer brand identification and purchase intent. Utilizing the survey data of 712 respondents, the research has also discovered the influence of paired personality congruencies – brand-consumer, brand-celebrity and consumer-celebrity on reputation and uniqueness of the brand, brand identification and consumer
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Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display Journal of Global Scholars of Marketing Science Pub Date : 2022-07-21 Van Chien Duong, Billy Sung, Matthew Barber, Emma Regolini, Min Teah
ABSTRACT The current study aims to use immersive technologies to examine how: (1) store design, (2) sensory pleasantness, and (3) store’s perceived luxury influence brand and product evaluation for an FMCG food brand. A total of 668 participants were immersed in a 180-degree, dome-shaped virtual reality display that simulated an FMCG flagship store. A self-reported survey was administered after the
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Mapping the most competitive journals in advertising research. A bibliometric analysis in a 25-year period Journal of Global Scholars of Marketing Science Pub Date : 2022-05-25 Leslier Valenzuela-Fernández, Ignacio Munoz Quezada, José M. Merigo
ABSTRACT Purpose This research presents a bibliometric analysis of the main advertising trends used as a means of investigation in the business area. This article identifies leading journals and provides a collaborative network researcher for future use in the generation of knowledge. Design/Methodology/Approach This study examines 4,449 publications from the Web of Science Core Collection database
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Tangible and intangible quality cues in service advertising: A construal level theory perspective Journal of Global Scholars of Marketing Science Pub Date : 2022-05-13 Utkarsh
ABSTRACT Several researchers have recommended utilizing tangible cues in ads to minimize perceived risk; some have favored intangible cues for service differentiation. However, studies remain scarce on the effectiveness of quality cues (tangible vs. intangible cues) in the service type context (experience vs. credence). Furthermore, studies exploring differences in consumer evaluation of quality cues
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How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic: The moderating role of perceived benefit Journal of Global Scholars of Marketing Science Pub Date : 2022-05-12 Kim Dung Tran, Lobel Trong Thuy Tran
ABSTRACT Firms facing a global pandemic need to shift to online supply to satisfy customer demand. This study develops a valid measure of the perceived effectiveness of social media platforms (PESMP) and analyzes its effect on customer satisfaction in predicting continuance intentions under the boundary condition of perceived benefit. Drawing on the uses and gratification theory and a sample of 508
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Influencing students into sales careers through a speed selling event Journal of Global Scholars of Marketing Science Pub Date : 2022-05-10 Lucy M. Matthews, Diane R. Edmondson
ABSTRACT Even though employers constantly solicit new sales professionals at numerous universities, students remain reluctant to pursue this career path. One intervening approach to alter the attitudes of students towards sales careers is to include a speed selling event in the introductory sales class, or perhaps even in the introductory course to overcome misperceptions about sales. One hundred sixty-two
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Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying Journal of Global Scholars of Marketing Science Pub Date : 2022-05-10 Komal Shamim, Tahir Islam
ABSTRACT This study develops an underlying mechanism outlining the impact of digital influencers on consumer impulse-buying behavior in the context of social networking sites (SNSs). Based on signaling theory, this research examines the role of message credibility (informational value and vicarious expressions) and media credibility (perceived interactivity and transparency) in developing trust in
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Collaborative consumption participation intentions: A cross-cultural study of Indian and U.S. consumers Journal of Global Scholars of Marketing Science Pub Date : 2022-05-10 B. Yasanthi Perera, Pia A. Albinsson, Lubna Nafees, Lucy Matthews
ABSTRACT Worldwide, the emergence and growth of collaborative consumption (CC) based companies increasingly offer consumers new consumption opportunities and experiences. Given the importance of culture in shaping consumers’ behavior, to advance knowledge on similarities and differences in CC engagement, this research examines select motivating factors as antecedents to CC participation intention (CCPI)
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Selling the value: Perceptions of value from key stakeholders in university sales centers Journal of Global Scholars of Marketing Science Pub Date : 2022-05-10 Matthew M. Lastner, Lisa L. Scribner, Mark J. Pelletier
ABSTRACT The presence and influence of university-based sales centers are growing at a substantial rate, with 61 universities having membership in the University Sales Center Alliance (USCA) as of 2021, up from 52 in 2020 and 8 in 2002. While the function and appeal of having an interface exist between sales students, sales faculty, and sales center partners are apparent, the value created by sales
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So, you want to start a sales center? An organizational learning approach to sales center formation and growth Journal of Global Scholars of Marketing Science Pub Date : 2022-03-31 Cindy B. Rippé, Shannon Cummins, Olivia J. DeGeorge
ABSTRACT Growth in demand for qualified salespeople has resulted in an increase in both university sales programs and the number of schools that want to transition their programs into sales centers and institutes. Despite this interest, few published articles provide direction on how to plan and launch a sales center. This research examines the views and experiences of existing and aspiring sales center
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Are structural equation models theories and does it matter? Journal of Global Scholars of Marketing Science Pub Date : 2022-03-08 David Trafimow, Michael R. Hyman, Alena Kostyk
ABSTRACT In their introductory marketing, management, and social psychology courses, undergraduates learn that correlation coefficients provide weak evidence for causal conclusions. Nonetheless, researchers conclude causally from correlation coefficients by drawing causal arrows in their structural equation models (SEMs). Although most researchers avoid describing their findings in causal language
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Essential item purchases during COVID-19: A cluster analysis of psychographic traits Journal of Global Scholars of Marketing Science Pub Date : 2022-02-07 Pearlyn Ng, Xuan Quach, Omar H Fares, Myuri Mohan, Seung Hwan (Mark) Lee
ABSTRACT This research seeks to profile consumer segments formed during the COVID-19 pandemic via a set of psychographic consumption traits: Narcissism, Psychological Entitlement, Status Consumption, Fear of Embarrassment, and Fear of Missing Out. Based on a cluster analysis of 281 consumers, the data generated four distinct groups: Egalitarians, Agentic Egoists, Communal Egoists, and Conformists.
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Consumers’ preference for brand prominence in the context of identity-based consumption for self versus for others: The role of self-construal Journal of Global Scholars of Marketing Science Pub Date : 2022-02-02 Zhe Zhang, Xinyi Liu
ABSTRACT When consumers undertake identity consumption by consuming products or services, their choice can be influenced not only by the brand but also the brand prominence. In order to investigate the relationship between consumers’ preference and identity-based consumption demand, this study examines consumers’ preference for brand prominence in the context of identity-based consumption for self
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Do perceptions of switching costs vary across customers’ household purchase decision roles? Journal of Global Scholars of Marketing Science Pub Date : 2022-01-31 Goitom Tesfom
ABSTRACT This study investigated whether customers’ perceptions of switching costs varied across customers’ household mobile phone subscription service decision roles. Kruskal-Wallis tests among three customer groups who made self, joint, and no-involvement mobile phone subscription service decisions revealed that customers who made joint subscription service decisions were most likely to perceive
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Structural relationships between safety attachment, experiential co-creation and future experiential intentions in the tourism industry Journal of Global Scholars of Marketing Science Pub Date : 2022-01-31 Hung-Che Wu, Ya-Yuan Chang, Tsung-Pao Wu
ABSTRACT This paper aims to explore the relationships between the dimensions of safety attachment, the dimensions of experiential co-creation and future experiential intentions. A convenience sample of 505 tourists who had departed from Hartsfield–Jackson Atlanta International Airport via direct flights to a destination outside the USA during the 2019-nCoV (COVID-19) outbreak was surveyed. The results
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Advances in tourism behavior & retailing introduction to a special issue in Journal of Global Scholars of Marketing Science (JGSMS) Journal of Global Scholars of Marketing Science Pub Date : 2022-01-02 Po-Ju Chen, Lianping Ren, Xiangping Li, Fiona X. Yang
ABSTRACT This introduction reviews current issues in tourist behaviors and retailing. The article furthers the retailing shopping framework and its application to consumer behavior in general and tourism and retailing in particular. A summary of each of the six articles that follow appears. The article extends a note of appreciation to the members of the special editorial board for this issue.
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Evaluating the complex impact of policy changes on tourism development: The case of Surakarta, Indonesia Journal of Global Scholars of Marketing Science Pub Date : 2021-08-03 Aji Cahya Nusantara, Michael Volgger, Christof Pforr
ABSTRACT This paper discusses a recent political transition which led to changes in tourism development of the Indonesian city of Surakarta, and shifted the focus from preserving cultural uniqueness to boosting mainstream tourism infrastructure. The paper investigates impacts of such a fundamental change in tourism development policy and explores how its actions- and results-related impacts are evaluated
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Package appearance matter: Facial expression and Galvanic Skin Response analysis approach Journal of Global Scholars of Marketing Science Pub Date : 2021-07-30 Nicolas Hamelin, Suchi Agrawal, Nitin Patwa, Lars-Erik Casper Ferm, Park Thaichon
ABSTRACT This study reveals the importance of package design and brand in the choice of over-the-counter (OTC) analgesic. Various packages for analgesic products were tested on 40 respondents and autonomic body reactions were measured. The product tested was private Australian brands of Paracetamol from Coles and Woolworth, Priceline, a chemist brand, Herron a local brand and finally the well-known
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Correction Journal of Global Scholars of Marketing Science Pub Date : 2021-09-15
(2021). Correction. Journal of Global Scholars of Marketing Science: Vol. 31, No. 4, pp. v-v.
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Consumer response tendency and its implications for satisfaction and recommendation intention Journal of Global Scholars of Marketing Science Pub Date : 2021-08-13 Takumi Kato
ABSTRACT It is important to understand customer satisfaction and loyalty from the perspective of business and services. However, when comparing these indicators among multiple services, it is doubtful whether superiority or inferiority in customer satisfaction and loyalty is due to different levels of service quality. In other words, there is a possibility that consumer response tendency may differ
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Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement Journal of Global Scholars of Marketing Science Pub Date : 2021-06-14 Atul Parvatiyar , Special Issue Editor
(2021). Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement. Journal of Global Scholars of Marketing Science: Vol. 31, A Tribute to Jagdish N. Sheth, pp. 255-259.
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How customer experience management reconciles strategy differences between East and West Journal of Global Scholars of Marketing Science Pub Date : 2021-06-14 Ruth N. Bolton, Anders Gustafsson, Crina O. Tarasi, Lars Witell
ABSTRACT This paper studies how customers of a global firm evaluate their experiences within and across 44 countries. It focuses on customers’ emotional, cognitive, sensory and behavioral responses to the catalog experience. It develops a theory-based model of satisfaction with the catalog experience as a function of experiential attributes and control variables. A second model captures how each experiential