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Fashion and the metaverse: Implications for consumers and firms Journal of Global Fashion Marketing Pub Date : 2024-01-15 Raffaele Donvito, Diletta Acuti, Sanga Song
The metaverse is transforming the fashion industry, offering novel consumer experiences and inventive prospects for businesses. This special issue delves into consumer behavior, business strategies...
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The adoption of digital fashion as an end product: A systematic literature review of research foci and future research agenda Journal of Global Fashion Marketing Pub Date : 2024-01-15 Hazel Hoi Yau Chan, Claudia Henninger, Rosy Boardman, Marta Blazquez Cano
With the advancement of 3D design software, “digital fashion” has evolved from a retail and design tool for physical fashion to a virtual-only end-product sold to consumers in wholly digital form. ...
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Innovative value propositions in the fashion metaverse Journal of Global Fashion Marketing Pub Date : 2024-01-15 Stefano Paolo Russo, Cristina Mele, Tiziana Russo Spena
At the present time, fashion companies experiment with the metaverse in pursuit of innovative value propositions (IVPs) to offer to customers, and this paper addresses that phenomenon. The metavers...
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Metaverse and the fashion industry: A systematic literature review Journal of Global Fashion Marketing Pub Date : 2024-01-15 Giorgia Profumo, Ginevra Testa, Milena Viassone, Kamel Ben Youssef
The metaverse presents increasing potential for fashion companies. However, given its rapid evolution, a clear understanding of the role and scope of the metaverse and its implications for brands i...
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Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands Journal of Global Fashion Marketing Pub Date : 2024-01-15 Maria Kniazeva, Gaetano Aiello, Costanza Dasmi, Valentina Mazzoli, Olga Nechaeva, Faheem Uddin Syed
Why do fashion brands enter the metaverse when the benefits of using this virtual reality space are not yet clear to the industry? What motivates them to venture into the complex world of digital p...
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Critical determinants influencing consumers’ decision-making process to buy green cosmetics. A systematic literature review Journal of Global Fashion Marketing Pub Date : 2023-11-14 Riccardo Testa, Giuseppina Rizzo, Giorgio Schifani, József Tóth, Giuseppina Migliore
The current Systematic Literature Review (SLR) represents the first attempt to systematically classify the factors influencing consumers’ decision-making process to purchase green cosmetics, based ...
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Jack of all trades, master of everything? Competing routes of consumer responses toward multiple product categories endorsements by fashion influencers Journal of Global Fashion Marketing Pub Date : 2023-10-11 Bayu Aji Aritejo, Widya Paramita, Sahid Susilo Nugroho
The match-up hypothesis has long been used to explain the nature of influencers’ endorsements, as influencers can only effectively endorse products that match their characteristics. However, the St...
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Egoistic and altruistic claims in organic cotton apparel advertising Journal of Global Fashion Marketing Pub Date : 2023-10-11 Tae-Im Han, Haesun Park-Poaps
The purpose of this study was to examine the influence of egoistic and altruistic values on purchase behaviors of organic cotton apparel. Our findings indicated that egoistic, social-altruistic, an...
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Correction Journal of Global Fashion Marketing Pub Date : 2023-09-05
Published in Journal of Global Fashion Marketing (Vol. 15, No. 2, 2024)
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Fashion marketing in the metaverse Journal of Global Fashion Marketing Pub Date : 2023-08-30 Emmanuel Mogaji, Yogesh K. Dwivedi, Ramakrishnan Raman
The metaverse is a shared virtual environment with significant implications for several aspects of businesses. This conceptual paper focuses on how fashion brands can benefit from the metaverse’s v...
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Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse Journal of Global Fashion Marketing Pub Date : 2023-08-29 Gabriele Murtas, Giuseppe Pedeliento, Federico Mangiò
Luxury fashion brands have been pioneers in experimenting with NFTs and the metaverse. Though, the analysis of the success of these forerunning initiatives to date still pertains to anecdotal liter...
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How do moral judgment and saving face interact with positive word–of–mouth regarding counterfeit luxury consumption? Journal of Global Fashion Marketing Pub Date : 2023-08-09 Changju Kim, Mai Kikumori, Aekyoung Kim, Jungkeun Kim
This study empirically investigates the combined effects of social factors such as word-of-mouth (WOM) and individual psychological factors such as moral judgment and saving face on consumers’ purc...
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‘Fashioning’ the metaverse: A qualitative study on consumers’ value and perceptions of digital fashion in virtual worlds Journal of Global Fashion Marketing Pub Date : 2023-08-08 Alice Venturini, Martina Columbano
The field of fashion is rapidly evolving, as it has surprisingly arisen as one of the most inclined to adopt digitalization and virtual realities to transform its business model, motivated by the a...
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Exploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda Journal of Global Fashion Marketing Pub Date : 2023-08-07 K. Vladimirova, C. E. Henninger, S. I. Alosaimi, T. Brydges, H. Choopani, M. Hanlon, S. Iran, H. McCormick, S. Zhou
Growing in popularity, social media and related channels (e.g. Instagram, Twitter, and TikTok) are utilised as sources for sharing information with the power to influence consumers and drive social...
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A fashion trend forecasting course as a gateway to career discovery Journal of Global Fashion Marketing Pub Date : 2023-08-07 Danielle Sponder Testa, Ann Marie Fiore
The purpose of this study was to present an overview of a newly designed fashion trend forecasting course and examine its success at increasing the student’s (a) trend forecasting acumen, (b) trend...
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Assessing how an unofficial brand partnership affects a brand image: The case of the Satan Shoes Journal of Global Fashion Marketing Pub Date : 2023-07-28 Y. Greg Song, Jiemin Looi, Eun Yeon Kang
ABSTRACT This study investigates how unofficial, third-party brand partnerships detrimentally impact brand attitudes. It also addresses an underexplored research area by evaluating whether brands’ response strategies can effectively mitigate reputational damages incurred from paracrises – trivial yet publicly visible incidents alleging their involvement in socially irresponsible and unethical behaviors
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Impact of customer’s emotions on online purchase intention and impulsive buying of luxury cosmetic products mediated by perceived service quality Journal of Global Fashion Marketing Pub Date : 2023-06-27 Fatemeh Golalizadeh, Bahram Ranjbarian, Azarnoosh Ansari
ABSTRACT This study has provided an in-depth analysis of the impact of Iranian customers’ emotions on their online purchase intention and impulsive buying behavior when buying luxury cosmetics, emphasizing the role of the perceived quality of online services. The goal is to investigate emotions’ direct and indirect relationships with purchase behavior. A mixed-method approach was conducted, combining
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Fashion and film stories of (mis)understanding: Introduction to a special issue on cinema and fashion Journal of Global Fashion Marketing Pub Date : 2023-06-30 Paloma Díaz Soloaga, Gemma Muñoz Domínguez, Arch G. Woodside
ABSTRACT Cinema is the “the Seventh Art” and cinema is valued socially for its enormous capacity to evoke feelings, awaken consciences, and represent the most sublime of the human spirit and soul. Cinema stories are elaborate constructs of narrative, technical and aesthetic elements whose result is a final product with the antagonistic ability to entertain in an alienating way or even change the thinking
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Legacy transmission through fashion films: Visual and narrative brand heritage integration Journal of Global Fashion Marketing Pub Date : 2023-06-26 Paloma Diaz Soloaga, Gemma Muñoz Dominguez, Jing Zhou
On this research, we analyze how fashion houses transmit the spirit of the brands, convey the values that constitute their identity and show their heritage through fashion films. High end luxury br...
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The evolution of journalists´ style in the cinema in Spain: From the Historias de la radio to Spotlight Journal of Global Fashion Marketing Pub Date : 2023-06-02 Alfonso de la Quintana García
ABSTRACT The cinema is a fashion promoter that has always influenced journalists’ stereotypes. From their clothes, hairstyles, gestures and even the way of speaking. It has been an essential instrument for studying the aesthetic movements through the different eras in history. It also turned the journalist into an opinion leader and, hereinafter, those journalists would influence in their audience
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Is it worth investing in an online fashion pop-up store? Journal of Global Fashion Marketing Pub Date : 2023-05-15 Irene Roozen, Mariet Raedts, Muriel Schwolle
ABSTRACT The COVID-19 pandemic outbreak has also challenged fashion brands to offer (potential) customers new and exciting online brand experiences and buying options. This study compared the effectiveness of two types of online fashion stores: an online pop-up store versus the same brand’s web store, for a luxury brand (Louis Vuitton) and a mass-selling fashion brand (Nike). The effectiveness of the
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“I like to buy pre-owned luxury fashion products”: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers Journal of Global Fashion Marketing Pub Date : 2023-05-15 Murphy Aycock, Eunjoo Cho, Kyuree Kim
ABSTRACT The second-hand luxury fashion market has continued to gain popularity in the past decade. Many luxury fashion retailers have been pursuing ways to get involved in the second-hand goods market. However, little is known about what drives consumers to shop at online second-hand luxury fashion stores. This study applied the uses and gratification and mental accounting theory to develop a theoretical
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Handmade virtual messages to promote foreign fashion brands in Instagram Journal of Global Fashion Marketing Pub Date : 2023-05-15 María Dolores Macías-Mañas, Natalia Vila-López, Inés Küster-Boluda
ABSTRACT The purpose of this paper is to assess whether a handmade message communicated on the social media network can enhance brand love to a handmade fashion brand and how brand love can lead to different consumer responses including enhanced perceived country of origin image of the brand, higher social media engagement and increased purchase intention towards the brand. An experimental online design
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Bollywood influence on clothing selection of Indian consumers Journal of Global Fashion Marketing Pub Date : 2023-05-15 Tammy R. Kinley, Sanjukta Pookulangara, Bharath M. Josiam, Dan Spears, Kirti Dutta
ABSTRACT The purpose of this study was to examine the influence of Indian (Bollywood) movie engagement on fashion involvement and purchase behavior of Indian consumers who reside in India. Specifically, the study examined the influence of Bollywood movies on fashion purchases and personal appearance of Indian consumers. Survey data collected from 1,058 Indian adults via a convenience sample in a major
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Fashion empowering women: Sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris Journal of Global Fashion Marketing Pub Date : 2023-05-12 Teresa Sádaba, Carmen Azpurgua, Pedro Mir Bernal, Patricia SanMiguel
ABSTRACT Fashion has showed a double face in its relationship with women and power. According with some feminist frameworks, fashion was something women need to release in a male-dominated structure. A new wave of authors claims for a power dressing approach, where fashion is a tool to define the new role of women in society. The study here contributes to this debate through the analysis of fashion
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Developing a typology of sustainable apparel consumer: An application of grounded theory Journal of Global Fashion Marketing Pub Date : 2023-05-12 Elena E. Karpova, Kelly L. Reddy-Best, Farimah Bayat
The purpose of the study was to develop a data-driven typology to explain sustainable apparel consumers’ orientations towards clothing acquisition and use. Using grounded theory, we analyzed commen...
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Fashion, cinema and marketing: An exploratory study of diversity and stereotyping on the red carpets in US Vogue Journal of Global Fashion Marketing Pub Date : 2023-05-12 Concha Pérez Curiel, Jorge Zarauza Castro, Ana Velasco Molpeceres
ABSTRACT Research on race and gender stereotypes in the field of cinema and fashion highlights the dysfunction of the social discourse of inclusivity and diversity. The international Red Carpet events continue to reproduce a model of femininity and masculinity according to the traditional canon of beauty, but specialized fashion magazines show a certain tendency to change, that reopen the debate about
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Lying by telling the truth – the risks of deception by paltering and hypocrisy in corporate social responsibilities context Journal of Global Fashion Marketing Pub Date : 2023-05-12 Saheli Goswami, Geetika Jaiswal
ABSTRACT This research investigated how fashion corporations’ paltering-based deceptive marketing, specifically related to corporate social responsibility (CSR), might influence consumers. Specifically, it investigated if it evokes hypocrisy perceptions to influence consumers’ purchase decisions and how the mediating roles of consumer-corporation-relationship and consumer-based corporate-reputation
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Spirituality bestowing self-transcendence amid COVID-19 through slow fashion Journal of Global Fashion Marketing Pub Date : 2023-05-12 Swagata Chakraborty, Amrut Sadachar
ABSTRACT We proposed and tested a conceptual model exploring how (i) COVID-stress evokes spirituality; (ii) COVID-stress and spirituality engender positive attitude toward the different dimensions of slow fashion (i.e. equity, authenticity, functionality, localism, and exclusivity) as a symbol of self-transcendence and (iii) spirituality mediates the relationships between COVID-stress and the different
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Examining self-congruence between user and avatar in purchasing behavior from the metaverse to the real world Journal of Global Fashion Marketing Pub Date : 2023-04-03 Jinsu Park, Naeun (Lauren) Kim
The aim of this study was to examine the role of “avatar” in the metaverse, specifically, by exploring how appearance similarity with an avatar affects virtual product purchase intention, which is ...
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Art-derived designs promote the inconspicuous consumption of fashion bags Journal of Global Fashion Marketing Pub Date : 2023-03-15 Manqian Wang, Eunyoung Kim, Bo Du
ABSTRACT This study examines whether art-derived design can be used as an effective approach to promote the inconspicuous consumption of fashion bags. As there is a strong correlation between inconspicuous consumption and brand image, the study classified how brand image is presented in bags to analyze the relationship between brand image, art-derived design methods, and brand groups through a chi-squared
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Femvertising of luxury brands: Message concreteness, authenticity, and involvement Journal of Global Fashion Marketing Pub Date : 2023-03-02 Minjung Park, Jayoung Koo, Do Yuon Kim
ABSTRACT This research examined luxury brands’ women empowerment advertising (femvertising) on social media. The study found that the authenticity of the message mediates the positive relationship between message concreteness and a) brand attitude and b) intention to support women empowerment campaign. The results also showed that consumers with high (vs. low) involvement with women empowerment tend
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Analysis of productivity, efficiency, and their explanatory factors in the fast fashion sector: New evidence from the international environment Journal of Global Fashion Marketing Pub Date : 2023-02-23 Justo de Jorge Moreno, Francisco Javier Martínez Velázquez
ABSTRACT This paper analyses the performance levels of the leading companies in the fast fashion sector, Inditex, H&M and Gap in the period 2005–2019. Additionally, the isolated analysis of Inditex, as a case study, has been considered, with special emphasis on its internationalization process, in the period 1995–2019. The use of different approaches to obtain efficiency and productivity (DEA, intertemporal
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The effects of product return effort and recreational shopper identity on future purchase intentions Journal of Global Fashion Marketing Pub Date : 2023-02-23 Hye-Shin Kim, Yanan Yu
ABSTRACT Returning the product is an important part of the consumer decision-making process where the future relationship with the retailer can be negatively compromised. Although returning products influences consumer satisfaction, most studies have studied product returns from economic and logistical perspectives and a smaller number of studies addressing the psychological impact of returning products
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Examining the luxury consumers’ showrooming behaviour: The effect of perceived values and product involvement Journal of Global Fashion Marketing Pub Date : 2023-02-05 Sheetal Jain, Amit Shankar
ABSTRACT Since showrooming has been a key trend among luxury consumers, this study tries to understand the major drivers behind luxury consumers’ showrooming behaviour using a moderated mediation framework. Drawing from Stimulus-Organism-Response (S-O-R) Model and Value-Based Adoption Model (VAM), this research aims to bridge this gap in the existing work. Systematic sampling method was employed for
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Unveiling the latent consumer values from art-infused products: A qualitative approach Journal of Global Fashion Marketing Pub Date : 2023-01-23 Mansi Gupta, Rakesh Mohan Joshi
ABSTRACT Product design is often the first point of contact between the consumer and firm through an internet search, advertisements or retail aisles and art is an innovative way to transform it and grab eyeballs. Hence, this study aims to recognize and categorize latent consumer values that interplay the mental map of the consumers while consuming the art-infused products using mean end chain analysis
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The pink bias: Consumption choices of pink-colored products Journal of Global Fashion Marketing Pub Date : 2022-12-29 Antonio Mileti, Luigi Piper, Cristian Rizzo, Gianluigi Guido, Alessandro M. Peluso, Maria Irene Prete, Salvatore Maggio
ABSTRACT The purpose of this paper is to contribute to a better understanding of the role of the heterosexual orientation on men’s product choices in different consumption contexts. The research provides empirical evidence for a bias – here called pink bias – that leads male consumers to avoid consumption of pink-colored products because of a gender-related prejudice. An experimental study investigated
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New fashion marketing & management in a post-pandemic world Journal of Global Fashion Marketing Pub Date : 2022-10-31 Hye-Young Kim, Sanga Song
Published in Journal of Global Fashion Marketing (Vol. 14, No. 1, 2023)
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Dominance versus collaboration models: French and Italian luxury fashion brands in Japan Journal of Global Fashion Marketing Pub Date : 2022-08-15 Yoko Isozaki, Pierre-Yves Donzé
ABSTRACT This paper examines the entry strategies of luxury brands in Japan. It uses the global value chain framework and the literature on international business to discuss the entry strategies adopted by European brands on the Japanese market during the last seven decades. Two different business models, the dominance model and collaboration model, which are exemplified by French and Italian companies
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Shopping for beauty: The influence of the pandemic on body appreciation, conceptions of beauty, and online shopping behaviour Journal of Global Fashion Marketing Pub Date : 2022-08-10 Caroline Kopot, Jaleesa Reed
ABSTRACT The COVID-19 pandemic has created shifts in consumer behavior. Beauty customers who normally purchased products in physical stores shifted to purchasing online. Because beauty products are sold at various types of retailers, beauty customers have multiple options for online purchases. This study focused on factors related to beauty that may change group behavior (social norms) using objectification
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Fashion Consciousness and Muslim Modest Brand Advocacy: The mediating role of brand love, and loyalty Journal of Global Fashion Marketing Pub Date : 2022-08-10 Andriani Kusumawati, Farida Akbarina, Edriana Pangestuti, Umar Nimran
ABSTRACT This study aims to identify the dimensions of fashion consciousness and investigate the relationship of fashion consciousness to brand love, loyalty and its impact on advocacy on all things muslim modest brand consumers perceive in Indonesia. Data were collected from 315 respondents and analyzed using partial least square (PLS). This study provides information about luxury muslim modest brands
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Transforming luxury: Global luxury brand executives’ perceptions during COVID Journal of Global Fashion Marketing Pub Date : 2022-08-10 David Loranger, Erik Roeraas
ABSTRACT The global luxury goods sector has declined due to the COVID-19 pandemic; however, academic and industry sources have indicated that the industry will experience a rebound. With this comes a re-invention of the business, as the crisis has exacerbated changes in consumer behavior and luxury strategies that were already occurring. The current study utilized data from interviews with executives
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Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers’ brand evaluation Journal of Global Fashion Marketing Pub Date : 2022-07-31 Ken Kumagai, Shin’ya Nagasawa
ABSTRACT The study examines consumers’ brand evaluation when a sustainable polyester based on new bottle recycling technology is used in the fashion sector. Additionally, the study assesses the luxury value priorly perceived from a brand and its effect on consumers’ brand evaluations based on this sustainable development type. According to 440 samples collected in Japan, structural equation modeling
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Leveraging visual cues and pricing strategies: An empirical investigation of the pre-owned luxury market Journal of Global Fashion Marketing Pub Date : 2022-07-27 Alex Yao Yao, Ying Bao
Previously less notable behind the primary market, the pre-owned luxury market has grown rapidly during the past five years as luxury resale has become a new normal. This market presents some new c...
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The strengths of fashion film series: The effects on character empathy and brand anthropomorphism Journal of Global Fashion Marketing Pub Date : 2022-07-27 Heejin An Lim, Hyunjoo Im, Garim Lee
ABSTRACT Despite the extensive research on the effects of storytelling in ads, studies have neglected to investigate fashion film series. The current research fills this gap, emphasizing the strengths of fashion film series. Previous studies on the effects of repeated exposure provide a framework to understand the superiority of film series (vs repeats). A 1-factor 3-level (fashion films: series vs
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Fashion-related remedies: Exploring fashion consumption stories during Covid-19. ‘Nostalgia overpowering, Old is the new me’ Journal of Global Fashion Marketing Pub Date : 2022-07-27 Nadine Khair, Sadina Malhas
ABSTRACT During Covid-19 lockdown, individuals experienced depression, anxiety, and demotivation symptoms tremendously. Therefore, people had to develop coping mechanisms to improve their physical and mental health. Some learned new skills, some re-evaluated their lives and some took the time to relax. This research adopts a qualitative approach by which narratives were collected from 16 participants
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From means to end: Understanding the millennial mind when buying luxury jewelry brands Journal of Global Fashion Marketing Pub Date : 2022-07-26 Pavida Ratakam, Phallapa Petison
ABSTRACT For those in the luxury fashion industry, the global fine jewelry market has rebounded from the effect of the COVID-19 pandemic due to the participation of millennials. Understanding the attitudes and values that drive millennials’ decision-making processes, as well as acquiring better knowledge of how their needs change, is essential to aid the survival of luxury brands. This research applied
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Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement Journal of Global Fashion Marketing Pub Date : 2022-07-21 Mahnaz Mansoor, Abid Saeed, Budi Rustandi Kartawinata, Muhammad Kamran Naqi Khan
ABSTRACT Considering the climate issues, there is a need to investigate the various motivators and triggering factors influencing consumers’ green buying behaviors. The current study examines the influence of green brand knowledge and credibility on the consumers’ green brand evaluation, leading to their green buying behavior. Moreover, the moderating role of green advertising on consumers’ green brand
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Black Friday: Has the game changed? Journal of Global Fashion Marketing Pub Date : 2022-07-06 Cara Peters, Jane Thomas
ABSTRACT Previous research on Black Friday consumption rituals has focused on planning and shopping for an in-store customer experience. In recent times, however, consumer perceptions and shopping behaviors related to Black Friday have begun to shift. Consumers are shopping earlier, moving online, taking advantage of delivery and curbside pickup, and expecting retailers to provide a safe, socially
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Interpreting luxury and fashion across Anthropocene pandemics Journal of Global Fashion Marketing Pub Date : 2022-07-06 Hélène Cristini, Arch G. Woodside
ABSTRACT Pandemics afflict human beings across millennia. Pandemics arise in different historical periods reflecting particular cultural ethos. Pandemics are time markers that take place in different paradigms. People’s movements and economic processes encompassing the luxury industry trigger pandemics. This study presents several paradigms as unique processes of pandemics associating with respective
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Building trust with voice assistants for apparel shopping: The effects of social role and user autonomy Journal of Global Fashion Marketing Pub Date : 2022-07-06 Jennifer Huh, Claire Whang, Hye-Young Kim
ABSTRACT Voice shopping creates a novel shopping experience as it is prompted by human-AI interaction. It greatly reduces the time required in consumer decision-making, while it could impair consumers’ autonomy. This study thus investigates how the social role of voice assistants and user autonomy affect consumers’ relationships and buying decisions. Using media equation theory, two experimental studies
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The fashion development process for traditional costumes in the contemporary global fashion market Journal of Global Fashion Marketing Pub Date : 2022-07-06 Handini Audita, Bernardo Figueiredo, Lauren Gurrieri
ABSTRACT Although traditional costumes are important to the fashion industry, marketing and fashion research has not thoroughly examined the design of traditional costumes in contemporary times. This paper aims to explore the fashion development process for traditional costumes through a qualitative case study of the Indonesian kebaya. By interviewing 34 kebaya designers and observing 25 designers’
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The trends of sustainability in the luxury fashion industry: A Triple Bottom Line analysis Journal of Global Fashion Marketing Pub Date : 2022-07-06 Adrienne Mok, Hong Yu, Morteza Zihayat
ABSTRACT Fashion is one of the most polluting industries in the world. While many practitioners have already incorporated sustainability as part of their corporate social responsibility initiatives, there is a lack of research on how luxury fashion brands communicate their sustainability commitments and achieve sustainability. In this study, we aim to fill in the knowledge gap by identifying the longitudinal
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Make it part of the story: The role of product placement prominence and integration in fashion and beauty blogs among young digital natives Journal of Global Fashion Marketing Pub Date : 2022-07-06 Miguel A. M. Cárdaba, A. Fernández, L. Martinez, U. Cuesta
ABSTRACT Product placement is one of the most widely used marketing and advertising strategies. Although previous research has examined the role of different key variables in traditional media, the effect of prominence and integration in product placement strategies that appear in digital media such as fashion and beauty blogs has not been fully investigated. A 2 (Prominence: “low” vs. “high”) X 2
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“Must-have” skills and knowledge for apparel merchandising professionals in South Africa Journal of Global Fashion Marketing Pub Date : 2022-06-20 Bertha Jacobs, Elena Karpova
ABSTRACT Employing competent merchandisers has become a global challenge for apparel companies. This study aimed to prioritize merchandising skills and knowledge required to function in merchandising positions. Adaptive conjoint analysis was employed to prioritize 29 identified skills and knowledge types and 116 individual dimensions describing these types. An online survey was developed and administered
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The relationship between functional theory of attitudes and purchase intention of counterfeit luxury sunglasses: A moderated moderated-mediation conditional model Journal of Global Fashion Marketing Pub Date : 2022-06-14 Anurag Singh, Ashok Kumar Patel, Satyanarayana Parayitam
ABSTRACT This study aims to empirically examine the effect of attitudinal functions: social-adjustive, value-expressive, ego-defensive, and product knowledge on consumer purchase intention for non-deceptive counterfeit Ray-Ban sunglasses. Most importantly, instead of direct relationships, we study the complex inter-relationships between these attitudinal functions on consumers’ purchase intention of
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Correction Journal of Global Fashion Marketing Pub Date : 2022-04-26
Published in Journal of Global Fashion Marketing: Bridging Fashion and Marketing (Vol. 13, No. 4, 2022)
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Analyzing the influence of store atmospherics on younger generation in apparel retail market with an extended S-O-R model Journal of Global Fashion Marketing Pub Date : 2022-04-13 Canan Saricam
ABSTRACT The purpose of this study is to examine the effects of store atmosphere on the approach behavior of younger consumers via an extended model based on the S-O-R paradigm. To this aim, a survey was conducted among a random sample of 300 participants in Turkey. The extended model was verified, and its explanatory power was determined by making a comparison between a nested model and the so-called
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Conspicuous value and luxury purchase intention in sharing economy in emerging markets: The moderating role of past sustainable behavior Journal of Global Fashion Marketing Pub Date : 2022-04-12 Sita Mishra, Sheetal Jain, Ritesh Pandey
ABSTRACT In the last few years, there has been an increase in a tendency towards the sharing economy. The purpose of this study is to identify the role of conspicuous value, attitude towards luxury goods in the sharing economy, subjective norm, and past sustainable behavior in influencing purchase intention for luxury fashion goods in the sharing economy. Extant literature on luxury goods established
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The impact of digital influencers’ characteristics on purchase intention of fashion products Journal of Global Fashion Marketing Pub Date : 2022-03-29 Marina Alexandra Gomes, Susana Marques, Álvaro Dias
ABSTRACT Research on digital influencers’ role in marketing strategies under ongoing development. This study explores the role of digital influencer marketing on consumer purchase intention in fashion products. The goal is to investigate the direct and indirect relationships of trustworthiness, expertise, content quality, similarity, para-social interaction, and attitude towards sponsored posts on