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Organic Honey - Comparison of Generational Behaviour and Consumption Trends After Covid-19 Journal of Food Products Marketing Pub Date : 2024-02-22 Federica Murmura, Lolita Liberatore, Fabio Musso, Laura Bravi, Giada Pierli
Recently, consumer eating habits have shifted toward seeking healthier, safer, and more sustainable products and showing a growing interest in honey consumption due to its nutritional versatility a...
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Online Grocery Shoppers According to Their Typical Shopping Style: A Cluster Analysis Journal of Food Products Marketing Pub Date : 2024-01-31 Niklas Eriksson, Minna Stenius
Much research has focused on consumer adoption of online grocery shopping (OGS), with less attention paid to consumers’ decision-making styles (CDMS) in OGS. Prior research in other retail domains ...
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A Means-End Chain Approach to Investigate Consumer Motives for the Choice of Bread Made from Heritage Cereals Journal of Food Products Marketing Pub Date : 2024-01-31 Wen-Xiu Wang, Corinna Hempel, Jutta Roosen
Intensive agricultural production methods are one of the main reasons for the loss of agrobiodiversity. To reduce this loss, one option is the on-farm preservation of genetic resources. For on-farm...
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Perceived Value, Environmental Awareness and Intention to Purchase Meat with Carbon Neutral Meat Seal (CCN) Journal of Food Products Marketing Pub Date : 2024-01-12 Jessica Romagnoli Freire Campos, Matheus Wemerson Gomes Pereira, Caroline Spanhol-Finocchio, Giana de Vargas Mores
Consumers, especially those who partake in meat consumption, have exhibited an increasing inclination toward sustainable products. Notwithstanding this societal shift, there remains a gap in unders...
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More Than Organic: Consumer Expectations of Sustainability and Quality. Evidences from a Qualitative Study in Italy Journal of Food Products Marketing Pub Date : 2024-01-12 Mara Martini, Angela Fedi, Blain Murphy, Moira Dean, Barbara Loera
Research shows that the search for healthier foods and concern for sustainability are driving the purchase of organic products. However, consumer expectations for quality attributes and sustainabil...
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Computational Analysis of Superfood Representations in News Media Journal of Food Products Marketing Pub Date : 2023-10-26 Natasha Gandhi, Caroline Meyer, Piotr Bogdanski, Lukasz Walasek
What do berries, avocado, quinoa, and ginger have in common? These food items are often regarded as superfoods, a marketing term that overstates the importance of single food items for one’s health...
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The Effects of Positive Valence and Intensity of Word-Of-Mouth and Advertising on Forming Beer Brand Equity and Purchase Intentions Journal of Food Products Marketing Pub Date : 2023-10-20 Edward Shih-Tse Wang, Jia-Yi Lin, Yu-Ting Liao
Brand communication activities and brand equity influence purchase intention; however, few studies have investigated the effects of the valence and intensity of brand communication activities on br...
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Food Retailer, Restaurant, and Online Grocery Shopping Use and Household Food Waste: Evidence from U.S. Households in 2022 Journal of Food Products Marketing Pub Date : 2023-07-12 Jackie Yenerall, Rita Chen
ABSTRACT In United States (U.S.) household food waste, which is generated in part from food purchased from food retailers, is believed to be a major contributor to national food waste. Understanding the relationship between household food shopping behavior and food waste is important for developing food waste reduction programs, particularly given the impact of the COVID-19 pandemic on households’
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Animal Welfare Certification Seal and the Effect on Brand Equity: Consumer Perspective of Chicken Commodity Journal of Food Products Marketing Pub Date : 2023-06-27 Gabriel Gaiato, Carlos Marcelo Ardigó, Pablo Flôres Limberger
ABSTRACT This research aimed to analyze how consumer perception of the animal welfare (AW) certification seal impacts brand equity (BE). It was conducted in two stages: a causal (experimental) research with a 2x2 design involving two scenarios and two brands, and a descriptive stage exploring the relationships between variables, such as prior knowledge about AW and BE, and BE and price. The sample
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The Role of Emotions in Food-Related Decision-Making: A Choice-Based Conjoint Analysis of Yogurt Preferences Journal of Food Products Marketing Pub Date : 2023-06-21 Katrin Brückner, Agnes Emberger-Klein, Klaus Menrad
ABSTRACT A strong link between emotions and eating behavior has been previously found, however there is a lack of research investigating how emotions influence food product choice in a retail setting. An online questionnaire including a choice-based conjoint analysis and self-reported consumer emotions was used to assess the importance of different product attributes to yogurt consumers in Germany
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Signaling Origin: Consumer Perceptions of Product of Canada and Made in Canada Food Labels Journal of Food Products Marketing Pub Date : 2023-06-08 Kinga Nolan, Jill E. Hobbs
ABSTRACT A Product of Canada label can be used on food if all major ingredients are grown or raised in Canada and the product is processed in a Canadian facility. A Made in Canada label is permissible when the final processing step occurs in Canada. Using survey data, we examine whether Canadian consumers understand the difference between these labels, their effectiveness as quality cues, and the relative
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The Importance of Perceived Proximity in Local Food Mobile Apps Journal of Food Products Marketing Pub Date : 2023-06-05 Gauthier Casteran, Daria Plotkina
ABSTRACT Demand for locally produced foods is increasing. Thus, mobile apps that help consumers order local foods are more and more common. Research shows that proximity (access-, identity-, production-, and relationship-related) plays a central role in local food consumption. Questions that arise are whether these apps can create proximity between users and producers and whether such perceived proximity
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Applying the SOBC Paradigm to Reinterpret the Online Grocery Shopping Experience for the Senior Population Journal of Food Products Marketing Pub Date : 2023-05-08 Mahima Shukla, Richa Misra, Renuka Mahajan, Rahul Gupta
ABSTRACT Online grocery sales have witnessed a significant surge during the pandemic, and older consumers are among the online shoppers with the quickest growth. Importantly, this study is possibly among the first to explore how the stimulus-organization-behavior-consequence framework can be used to assess the impact of product experience, website experience, and delivery experience on their online
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The Influence of Various Information About Insect Content and Its Advantages on the Acceptance of Foods Containing Insects Journal of Food Products Marketing Pub Date : 2023-05-05 Katarzyna Goncikowska, Klaudia Modlinska, Dominika Adamczyk, Umut Can Altuntaş, Dominika Maison, Wojciech Pisula
ABSTRACT Information about the content of food products affects the potential consumers’ willingness to purchase certain foodstuffs and include them in their diet. The presentation and scope of information are essential in the case of marketing specific products such as insect-based foods. The purpose of our study was to investigate the influence of information about a product’s advantages, coupled
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Nutri-Score Vs. Nutrition Claim: The Effects of Incongruent Front-of-Pack Nutritional Information on Consumer Perceptions of Product Healthiness, Brand Attitude, and Purchase Intention Journal of Food Products Marketing Pub Date : 2023-05-02 Loes Janssen, Eline A. M. Bogaert
ABSTRACT To encourage healthier food choices, an increasing number of EU governments introduced the Nutri-Score nutrition label on food package fronts. However, the label score, ranging from A (most healthy in comparison to food group alternatives) to E (least healthy), may conflict with marketing-incentivized nutrition claims that highlight positive nutritional aspects of foods (e.g., “high in fiber”)
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Nutrition Information and Visual Attention: Insights from a Meta-Analytical Approach Journal of Food Products Marketing Pub Date : 2023-05-03 W. J Ladeira, F. O Santini, G. M Perin
ABSTRACT The present study investigated how different nutrition information influences consumer attention. This study aims to provide a meta-analytic model to understand nutrition information as a stimulus element for visual attention. This paper explores the literature about nutrition information while debating four divergent questions regarding levels of visual attention, such as: which labeling
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The Consumption of Fresh Organic Food: Premium Pricing and the Predictors of Willingness to Pay Journal of Food Products Marketing Pub Date : 2023-03-03 Eluiza Alberto de Morais Watanabe, Solange Alfinito, Thaíssa Velloso Castelo Branco, Caroline Felix Raposo, Marina Athayde Barros
ABSTRACT The paper presents three studies. Study 1 identified the price charged by retailers for different types of organic produce, comparing the prices of organic and non-organic food. Studies 2 and 3 analyzed the predictors of the willingness to pay. Study 2 focused on the role of socioeconomic status, trust, health concerns, and environmental concerns. Study 3 tested the importance of the place
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From Fatigue Fighter to Heartburn Healer: The Evolving Marketing of a Functional Beverage in Sweden Journal of Food Products Marketing Pub Date : 2023-02-08 Lauren Alex O'Hagan
ABSTRACT This paper historicizes our understanding of the contemporary functional beverage trend by focusing on the marketing practices of the biggest-selling “health drink” in early twentieth-century Sweden: Samarin. Drawing upon a large dataset of Samarin advertisements, it uses multimodal critical discourse analysis to track the evolution of Samarin over a 48-year period, from its launch in 1923
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Exploring Shopper Reactions to Grocery Stockouts Journal of Food Products Marketing Pub Date : 2023-01-01 Ronald B. Larson, Bruce Ferrin
ABSTRACT Retailers continue to struggle to improve product on-shelf availability (OSA). Stockouts generate significant profitability and reputation effects. This research utilizes an online survey of 1,399 U.S. adults self-reporting their reaction to a stockout of a grocery item they regularly buy. Findings indicate that perceptions of private label purchase riskiness were related to switching stores
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Consuming Rural Territories through Food – A Segmentation Analysis Based on the Food Choices of Urban Specialty Stores’ Customers Journal of Food Products Marketing Pub Date : 2022-11-24 Elisabete Figueiredo, Teresa Forte, Celeste Eusébio, Alexandre Silva, Mónica Truninger
ABSTRACT The increasing interest of consumers in rural provenance food products is known to meet concerns regarding authenticity, health, safety, and sustainability and to be based on knowledge and familiarity. Based on the results of a survey to 1553 customers of 24 urban specialty shops, located in three Portuguese cities, this study aims at identifying different segments of consumers of rural provenance
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The Effects of Hedonic and Nutritional Claims on Consumers’ Pain of Paying Journal of Food Products Marketing Pub Date : 2022-11-25 Ana Arboleda
ABSTRACT Food gives consumers a nourishing and hedonic experience; however, paying for food and groceries creates a negative emotion that decreases consumers’ buying experience. This research uses claims to emphasize food’s nutritional or hedonic appeal, which was expected to reduce the pain of paying. This study uses a mixed model experiment to measure the pain of paying for five products (i.e., chips
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Tell Me What You Drink, I’ll Tell You Who You Are: Status and Fashion Effects on Consumer Conformity Journal of Food Products Marketing Pub Date : 2022-11-11 Jailson Lana, Maria José Barbosa de Souza, Jeferson Lana, Raul Beal Partyka
ABSTRACT Consumers follow other consumers in the pursuit of social dividends through consumption, to fit in with aspiration groups, and to belong in the group. These are conformity phenomena which is the cognitive process where an individual’s thoughts, feelings, and actions are affected by other people. This study investigates the influence of fashion and status in creating consumer conformity. Two
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Willingness to Pay for Orange-fleshed Sweet Potato Juice: A Comparison of Rural and Urban Consumers in Kenya Journal of Food Products Marketing Pub Date : 2022-10-31 Antonate Akinyi Owuor, David Jakinda Otieno, Julius Juma Okello, Willis Oluoch-Kosura
ABSTRACT Bio-fortified foods including orange-fleshed sweet potato (OFSP) have been promoted worldwide as a potential mechanism to combat Vitamin A deficiency. One of the ways to promote consumption of OFSP is to process it into less perishable products with wider geographical coverage. However, there is a dearth of empirical insights on the specific attributes that consumers desire in such value-added
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Southeast Brazilian Consumers’ Involvement and Willingness to Pay for Quality Cues in Fresh and Cooked Beef Journal of Food Products Marketing Pub Date : 2022-10-12 Bruna Alves Malheiros, Eduardo Eugênio Spers, Hermes Moretti Ribeiro da Silva, Carmen Josefina Contreras Castillo
ABSTRACT This study evaluates consumer Willingness-to-Pay (WTP) according to preferences for quality-cue attributes offered in two different purchase modes: fresh and cooked meat. The questionnaire was applied and answered by 534 Brazilian meat consumers. Three clusters were defined: Group 1- price conscious consumers; Group 2- quality cues conscious consumers; and Group 3- consumers who were neither
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Demographics, Alcoholic Beverage Purchase Patterns, and Attitudes Driving Hard Cider Expenditures Journal of Food Products Marketing Pub Date : 2022-07-05 Jackie Yenerall, Kimberly Jensen, David W. Hughes, Carlos Trejo-Pech, Karen L. DeLong
ABSTRACT Hard ciders have enjoyed a recent resurgence in popularity in the United States, yet little is known about drivers of hard cider expenditures. This study used data from a 2019 survey of Tennessee alcoholic beverage consumers and a hurdle model to investigate drivers of hard cider expenditures. About 63% of respondents had previously purchased hard cider, and purchasers averaged $70.14 in spending
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An Exploration of health-consciousness and Character Weight as Factors Influencing Adolescents’ Perceptions of a Healthy Food Ad Journal of Food Products Marketing Pub Date : 2022-07-03 Jessica Castonguay, Aysen Bakir, Jeffrey G. Blodgett
ABSTRACT Using the framework of the elaboration likelihood model, this study investigated the role of health-consciousness as a motivator for adolescents, 12–17 years of age, to assess a healthy food advertisement. Alternatively, the study investigated whether lower health-conscious youth would use the appearance of characters in advertising as a peripheral cue to evaluate the food. Data confirmed
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YouTube Influencers: A New Defense against Childhood Obesity? Journal of Food Products Marketing Pub Date : 2022-06-22 Jessica Castonguay, Nicole Messina
ABSTRACT Childhood obesity is a serious public health issue. While advertising on children’s television has been established as a contributing factor to poor dietary habits, less is known regarding the influence of food promotions in social media. Thus, this 2-part exploratory study examined the content and effects of food promotions in YouTube. Our data revealed that fruits and vegetables are more
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Accessing Supermarket Shelves: Retail Category Managers Advice to Upcycled Food Manufacturers Journal of Food Products Marketing Pub Date : 2022-05-04 Margaret Thorsen, Fiona Nyhof, Francesca Goodman-Smith, Jonathan Deutsch, Miranda Mirosa
ABSTRACT Upcycled food is a new way of communicating to consumers the age-old process of creating new foods from by-products or unmarketable produce. Consumers are open to the idea of purchasing upcycled foods yet the availability of these products in supermarkets is limited. Securing shelf space will help to ensure the growth of this trend. Therefore, this research identified the enabling attributes
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Market Orientation and New Product Development Performance in Egyptian Food Industry: The Mediating Role of Marketing Technical Integration Journal of Food Products Marketing Pub Date : 2022-05-03 Mohamed A. Ghonim, Wael Zakaria Elsawy, Mohamed Elsotouhy, Mohamed A. Khashan
ABSTRACT While the market orientation (MO) is a significant predictor of new product development (NPD) performance in the previous studies, research reveals that adopting the MO is insufficient without a deeper grasp of other determinants. The study model is based on the resource-based view (RBV) to investigate the MO-NPD performance relationship through mediating marketing technical integration (MTI)
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Shades of Sustainability: Who are the Buyers and Non-buyers of Sustainable Packaging? Journal of Food Products Marketing Pub Date : 2022-04-18 Breda McCarthy, Pengji Wang
ABSTRACT Plastic packaging has a destructive impact on the environment, and it is crucial to understand consumer response to plastic substitutes. The aim of this study is to examine the influence of sustainable lifestyles on the willingness to buy two types of packaging, sustainable and edible packaging, along with barriers to purchase. An online survey was conducted with 477 Australian consumers.
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Consumption of Branded Functional Beverages Post-COVID Pandemic: An Empirical Investigation in a Developing Economy Using Behavioral Change Models Journal of Food Products Marketing Pub Date : 2022-04-10 Thamaraiselvan Natarajan, Jayadevan G. R., Jegan Jayapal
ABSTRACT This study examined Branded Functional Beverage (BFB) consumption behavior in the post-pandemic setting using a psychosocial theoretical framework derived from the tenets of Theory of Planned Behavior (TPB) and the Health Belief Model (HBM). The theoretical framework was tested using the Partial Least Squares-Structural Equation Modeling method. A structured questionnaire was used to collect
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Consumers’ Attitudes and Purchase Behavior of HMR (Home Meal Replacement) Using Locally Sourced Food Journal of Food Products Marketing Pub Date : 2022-03-16 Jong-Youn Rha, Yunsun Chun, Bohan Lee, Juhui Ko, Jisu Jang, Hyeongsik Won
ABSTRACT The home meal replacement(HMR) market is growing rapidly, but consumers have been dissatisfied with safety and nutrition of HMR. On demand side, HMR has been positioned as a convenient meal replacement but its nutrition and safety has been questioned by consumers. On supply side, the food industry has been challenged to find sustainable way of sourcing and producing. The issue of using local
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Keep Forgetting to Make a Shopping List? Don’t Beat Yourself up over It! Journal of Food Products Marketing Pub Date : 2022-03-03 Kendra Morrissette, Jayson L. Lusk
ABSTRACT This study aims to determine the impact of shopping lists on consumer spending and healthy shopping behaviors. A non-hypothetical field experiment was conducted, using the online platform Amazon Mechanical Turks, to determine the value 228 consumers place on these self commitment devices via their willingness-to-accept (to give up their list) or equivalent gain (to write a list) for a shopping
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The Role of Religiosity on Information Asymmetry Concerns and Search Behaviour In UK’s Convenience Food Market: A Focus on Muslim Minorities Journal of Food Products Marketing Pub Date : 2022-02-27 Aisha Ijaz
ABSTRACT In situations where information asymmetries exist in the convenience food market, little is known about how such knowledge failures shape the purchase behavior of religious minorities living in a non-dominant religious context. The purpose of this paper is to understand Muslim religiosity’s connection with information asymmetry concerns and search behavior when buying convenience food products
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Implicit and Explicit Attitudes toward Foods Derived from Genome Editing and Genetic Modification Technologies under Different Information Treatments Journal of Food Products Marketing Pub Date : 2022-02-27 Thi Hao Nguyen, Seifeddine Ben Taieb, Masahiro Moritaka, Susumu Fukuda
ABSTRACT Genome editing technologies represent a potential revolution in plant breeding methods. However, there is a limitation in understanding the consumers’ attitudes toward foods derived from this novel technology. Especially, the lack of knowledge and confusion in differentiating with genetically modified (GM) products could potentially restrict further development of genome-edited (GE) foods
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Understanding the Influence of Eco-label, and Green Advertising on Green Purchase Intention: The Mediating Role of Green Brand Equity Journal of Food Products Marketing Pub Date : 2022-02-25 Bang Nguyen-Viet
ABSTRACT People are becoming increasingly aware of the environmental and social implications of their consumption. To make ecologically responsible purchases consumers require environmentally relevant product information. Therefore, marketers and firms are increasingly using green marketing tools to integrate detailed environmental information into their offerings, such as eco-labels and green advertising
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Effects of Inattention and Repeat Purchases: A Choice-Based Conjoint Study of Consumer Preferences for Farmstead Milk Attributes Journal of Food Products Marketing Pub Date : 2022-02-18 Kimberly L. Jensen, Dayton M. Lambert, Alicia L. Rihn, Elizabeth Eckelkamp, Caitlin S. Zaring, Mark T. Morgan, David W. Hughes
ABSTRACT Survey elicitation of consumer preferences for product attributes where survey-taker inattention bias exists can lead to irrational product choices. Survey-taker inattention measures, such as screen reading time, can be confounded by repeat product purchasers taking the survey. This study estimates consumer willingness to pay (WTP) for farmstead milk attributes, including pasteurization type
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Seen as Green? Assessing the Salience and Greenness of Environmentally Friendly Packaging Cues Journal of Food Products Marketing Pub Date : 2022-02-10 Carolin Ischen, Marijn H. C. Meijers, Lisa Vandeberg, Edith G. Smit
ABSTRACT Environmentally friendly products become increasingly popular. To be considered for purchase, they must be (1) sufficiently salient and (2) perceived as environmentally friendly (“green”). The current paper investigates whether implicit (packaging material) and explicit (eco-labeling) packaging cues can facilitate such salience and greenness perceptions. We conducted a mixed-method, within-subjects
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Brazilian Carbon Neutral Beef as an Innovative Product: Consumption Perspectives Based on Intentions’ Framework Journal of Food Products Marketing Pub Date : 2022-02-01 Thelma Lucchese-Cheung, Luis Kluwe de Aguiar, Lilian Cunha de Lima, Eduardo Eugênio Spers, Filipe Quevedo-Silva, Fabiana Villa Alves, Roberto Giolo de Almeida
ABSTRACT Before launching a new beef brand concept based on high sustainability and environmental production principles, the Brazilian market was tested using a survey informed by Intentions’ Framework scales. To identify the determinants of the willingness to consume and pay for a new brand of beef based on Carbon-Neutral production principles, 1,000 valid responses were evaluated, using Exploratory
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Social Influencers and Healthy Nutrition – The Challenge of Overshadowing Effects and Uninvolved Consumers Journal of Food Products Marketing Pub Date : 2022-01-20 Walter Von Mettenheim, Klaus-Peter Wiedmann
ABSTRACT In this study, the researchers investigate the issue of social influencers as endorsers of healthy nutrition. This issue is highly underexplored and involves two aspects that might pose a special challenge: (1) overshadowing and (2) consumers’ lack of involvement in healthy nutrition. Based on an experiment that included 289 valid observations, the researchers tested two influencer archetypes
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Differentiating Price Sensitivity from Willingness to Pay: Role of Pricing in Consumer Acceptance of Upcycled Foods Journal of Food Products Marketing Pub Date : 2021-12-13 Siddharth Bhatt, Jonathan Deutsch, Rajneesh Suri
ABSTRACT The problem of food waste continues to plague the world. Upcycled foods, made from ingredients remaining from the manufacturing of other food products, are a partial solution to the food waste problem. Limited research on consumer acceptance of upcycled foods suggests a commercial prospect for these foods. While encouraging, extant findings tell us little about the role of pricing in crafting
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What Do Carbon Labels Signal? the Role of Biospheric Values on Perceptions of “Green” Food Consumers Journal of Food Products Marketing Pub Date : 2021-12-28 Tara McGuicken, Gonzalo Palomo-Vélez
ABSTRACT Costly signaling theory suggests that individuals might be more likely to consume sustainable food products if doing so signals an underlying prosocial value to others. However, it is unclear whether prosocial signals are equally interpreted by others. We study whether consumers of carbon-labeled (vs. non carbon-labeled) products are perceived more positively and if observers’ biospheric values
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Exploring Consumer Acceptance of Insect-based Snack Products in Ireland Journal of Food Products Marketing Pub Date : 2021-11-03 Megan Herbert, Emma Beacom
ABSTRACT A significant amount of research has emerged in recent years highlighting the nutritional, economic and environmental benefits of using insects as a food source (entomophagy). This study investigates consumer perceptions toward insect-based snack products in the Republic of Ireland, with the aim of generating insights that would help companies achieve future success with these products in
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The Effect of Price Verification, Product Display, Assortment Satisfaction upon Overall Satisfaction, Online Repatronage Intention, and Customer Loyalty Journal of Food Products Marketing Pub Date : 2021-11-10 Pranay Verma, Manoj Kumar Pant
ABSTRACT The purpose of this study is to examine the direct and indirect impacts of price verification and product display on satisfaction of online grocery shoppers and their online repatronage intention via customer loyalty in the presence of social influence and perceived risk. It checks for the effect of gender and marital status on the relationships. A questionnaire-based survey collected data
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Effect of Halal Food Knowledge and Trust on Muslim Consumer Purchase Behavior of Syubhah Semi-Processed Food Products Journal of Food Products Marketing Pub Date : 2021-12-02 Reezlin Abdul Rahman, Mohd Salehuddin Mohd Zahari, Mohd Hafiz Hanafiah, Mohd Nor Mamat
ABSTRACT This study investigates food knowledge and trust effect on consumer purchase behavior for Syubhah semi-processed food by employing the Theory of Reasoned Action (TRA). In addition, the intervening effect of trust was also explored. Using the causal research design, the Muslim consumer experience in purchasing semi-processed food is surveyed. Seven hundred eighty usable questionnaires were
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Can Consumers Do It All? An Exploration of Factors that Influence the Purchase of Sustainable Palm Oil Products Journal of Food Products Marketing Pub Date : 2021-08-12 Cassandra Shruti Sundaraja, Donald W. Hine, Anoop Alex, Suzanne M. Cosh, Amy D. Lykins
ABSTRACT Green consumption refers to consumer decision-making that prioritizes the environmental impacts of purchases. The aim of the current research was to identify factors that influence consumers to purchase sustainable palm oil (SPO) products. Semi-structured interviews were conducted with 13 adult residents of Australia, transcribed, and subjected to framework analysis, with sub-themes classified
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Impact of an Innovative Video Demonstration on Perceptions and Attitudes Toward McDonald’s Product Quality Journal of Food Products Marketing Pub Date : 2021-09-02 Mark Lang, Gary Beemer, Paula Fernandez Gaviria
ABSTRACT In spite of product quality improvements, young adults are turning away from Quick Service Restaurant chains in pursuit of a healthier diet and lifestyle. Restaurants struggle to communicate improvements to this skeptical audience that is also shifting away from traditional media. An innovative video demonstration is introduced as a form of online advertising that may break through to young
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Nutrition Quality of the Turkey Packaged Foods and Beverages: A Comparison of Two Nutrient Profile Models Journal of Food Products Marketing Pub Date : 2021-09-20 Hatice Merve Bayram, Arda Ozturkcan
ABSTRACT Nutrient profiling (NP) is a growing issue in Turkey. We aimed to assess two different NP models (the Health Star Rating (HSR) and Pan American Health Organization models (PAHO)) based on the content of packaged products sold in Turkey. A cross-sectional study was conducted from April to December 2020. Three supermarkets in Turkey were chosen for this study. Nutritional label information and
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Decoding Consumer Psychology toward Dietary Supplements: A Mediation analysis between Freebies and Brand Loyalty Journal of Food Products Marketing Pub Date : 2021-06-28 Samrat Bharadwaj, Dr. Pranjal Bezborah
ABSTRACT The present study ponders a significant type of non-monetary form of sales promotion called freebies. It refers to offering a gift of some worth to the customer along with the product purchased. While prior studies focused primarily on monetary forms of sales promotion, a very minimal number of works were conducted on its counterpart. The study bridges the gap between non-monetary sales promotion
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Food Waste and Upcycled Foods: Can a Logo Increase Acceptance of Upcycled Foods? Journal of Food Products Marketing Pub Date : 2021-07-22
ABSTRACT Upcycled foods, made from ingredients that are generally discarded, are a promising new category of foods that could help reduce food waste. However, the commercial success of upcycled foods hinges on consumer acceptance of these foods. This research finds that consumers see many benefits of upcycled foods but also have concerns about the quality of these foods. Based on these findings, we
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Market-oriented Development of Plant-based Food and Beverage Products: A Usage Segmentation Approach Journal of Food Products Marketing Pub Date : 2021-08-09
ABSTRACT This study examined plant-based product (PBP) consumption, related motivations and barriers, and PBP attributes of importance. An online survey collected responses (n = 456) from PBP consumers and non-PBP consumers in the Republic of Ireland (ROI) and the United Kingdom (UK). Responses were analyzed using univariate statistics, binary logistic regression, and Principal Component Analysis.
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Acceptance of Unpackaged Food Products Journal of Food Products Marketing Pub Date : 2021-04-18 Silvia Boßow-Thies, Marion Preuß, Joachim Schwarz
ABSTRACT This article examines the willingness of consumers in Germany to purchase unpackaged food products. A two-step approach was used to determine and analyze factors potentially influencing the purchase intention: a focus group was asked about aspects and motives for purchasing intentions as a qualitative method. Starting with this research, hypotheses were derived based on the gained insights
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How about Cultivated Meat? the Effect of Sustainability Appeal, Environmental Awareness and Consumption Context on Consumers’ Intention to Purchase Journal of Food Products Marketing Pub Date : 2021-05-12 Caio Pedrinho Da Silva, Elder Semprebon
ABSTRACT In order to understand the acceptance of cultivated meat, we propose experiments regarding (i) a sustainability appeal to increase consumer’s purchase intention, (ii) private consumption as a mediator, and (iii) awareness of environmental issues related to the production process and the use of antibiotics and hormones in the production process as moderators. The results showed that the sustainability
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Influence of Trust, Perceived Value, and Attitude on Customers’ Repurchase Intention for E-Grocery Journal of Food Products Marketing Pub Date : 2021-05-05 Wilda Paras Asti, Putu Wuri Handayani, Fatimah Azzahro
ABSTRACT E-grocery users are increasing due to the coronavirus 2019 pandemic. In the first quarter of 2020, the e-grocery business saw a 20% increase in users from before the pandemic. This study, therefore, aims to determine the factors that influence users’ repurchase intentions (RIs) for electronic store (e-grocery) applications. The research results were processed from 427 valid respondents. The
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How Explaining the Nature and Benefits of Organic Food in Advertising for Processed Products May Increase Purchase Intent Journal of Food Products Marketing Pub Date : 2021-02-19 Jessica Beyer, Rebecca Ortiz
ABSTRACT The purpose of this study was to determine to what extent providing more information about the nature and benefits of an organic food item in an advertisement would move a U.S. consumer closer to the point of purchase. Four other dependent variables were tested using varying amounts of information (low, medium, high). Results indicated that category of food (processed vs. non-processed) was
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The role of selected marketing mix elements in consumer based brand equity creation: milk industry in Vietnam Journal of Food Products Marketing Pub Date : 2021-02-22 Bang Nguyen Viet, Tuan Nguyen Anh
ABSTRACT This study defines and measures marketing mix elements in consumer-based brand equity. It undertakes qualitative research through focus group discussions with 10 consumers. It conducts quantitative research through direct interviews with 477 consumers. The results reveal that brand awareness, brand associations, perceived quality, brand trust, and brand loyalty affect brand equity, while brand
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Online Grocery Shopping at Multichannel Supermarkets: The Impact of Retailer Brand Equity Journal of Food Products Marketing Pub Date : 2021-03-07 Anna Badenhop, Marta Frasquet
ABSTRACT Online shopping for food products is quickly accelerating worldwide, particularly following the impact of COVID-19 pandemic. Most e-grocers are multichannel supermarkets that have developed the online channel. This paper aims to investigate the intention to purchase at the online channel of a multichannel supermarket as a function of retailer brand equity and technology acceptance model (TAM)-based
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Using Mobile Food Delivery Applications during COVID-19 Pandemic: An Extended Model of Planned Behavior Journal of Food Products Marketing Pub Date : 2021-04-12 Md Al Amin, Md Shamsul Arefin, Md Razib Alam, Taslim Ahammad, Md Rakibul Hoque
ABSTRACT The purpose of this study was to identify the factors influencing consumers’ behavioral and continuance intention to use mobile food delivery applications (MFDAs) during COVID-19 pandemic. Based on the theory of Planned Behavior, we examined the impact of social isolation, food safety, delivery hygiene, subjective norms, dining attitudes, and behavioral control on behavioral and continuous
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Superfoods: Drivers for Consumption Journal of Food Products Marketing Pub Date : 2021-01-03 Bárbara Franco Lucas, Jorge Alberto Vieira Costa, Thomas A. Brunner
ABSTRACT The goal of this study was to identify the drivers for the consumption of superfoods. A comprehensive (paper-and-pencil) survey was mailed to German- and French-speaking Swiss residents, yielding a final sample size of N = 442. A multiple regression, using the backward elimination method, was applied to verify the influence of 18 predictors, including behavioral patterns and socio-demographics
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Food Photo Posting on Social Media while Dining: An evidence using Embedded Correlational Mixed Methods Approach Journal of Food Products Marketing Pub Date : 2021-02-19 Maria Javed, Faisal Azeem Malik, Tahir Mumtaz Awan, Ruqia Khan
ABSTRACT This study examines behaviors leading to the intention to post food photos on social media. The embedded correlational mixed methods approach was used through two studies. The quantitative study was accomplished by surveying 540 respondents through a survey. The qualitative study encompassed two contrived environmental experiments, and themes were identified for narrative analysis. This mixed-method