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The Impact of CSR-CSI Domain Overlap on Attitude Toward the Sponsor Sport Marketing Quarterly (IF 2.395) Pub Date : 2022-03-01 Taeahn Kang,Hirotaka Matsuoka
This research aimed to examine (1) the effect of domain overlap between CSR activity and Corporate Social Irresponsibility (CSI) (i.e., CSR strongly or weakly associated with CSI) on attitude toward the sponsor via CSR perception of sponsor and (2) the moderating effects of perceived firm-serving motive for CSR activity. The authors conducted two experiment studies: Study 1 tested the mediation model;
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Toward a Better Understanding of Parent Versus Local Team Branding in Minor League Baseball Sport Marketing Quarterly (IF 2.395) Pub Date : 2022-03-01 Matthew Bernthal,Khalid Ballouli,Nicholas Nugent
This research examines the effects on team loyalty of two minor league branding strategies, naming the team after its parent major league team or naming it after the local community in which it exists. We propose a mediation model in which four constructs (i.e., team identification, social bonding, community group experience, and pride in place) mediate effects of brand type on team loyalty, predicting
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All-Inclusive v. Partitioned Pricing in Sports: The Effects of Pricing Format on Ticket Purchasers’ Response Sport Marketing Quarterly (IF 2.395) Pub Date : 2022-03-01 Armin Marquez,Beth Cianfrone,Stephen Shapiro
Sport organizers may employ one of two common pricing strategies—partitioned pricing (PP) and all-inclusive pricing (AIP)—to present the price of the ticket and associated fees to potential consumers. The study examines differences in spectators’ price recall, perceived value, and search intentions when purchasing tickets to attend a regular-season Major League Baseball game based on the pricing format
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Cut from the Same Cloth: An Examination of Attachment to College Football Coaches Sport Marketing Quarterly (IF 2.395) Pub Date : 2022-03-01 Michael Mudrick,Janet Fink
With increased exposure on college athletics, coaches are often subject to augmented attention from fans. However, little research has focused on the drawing power that coaches exude as essential components of the sport product. Given the tenets of social identity theory, which focus on the value of group membership and the development of prototype characteristics and associated biases within a group
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Lead by Example: An Exploration of the Athlete Brand as a Role Model Sport Marketing Quarterly (IF 2.395) Pub Date : 2022-03-01 Olzhas Taniyev,Brian Gordon
Considering the academic literature regarding athlete brands as role models is largely fragmented, the present study contributed significantly to this evolving construct and our understanding of the impact superstar athletes have on their consumers. Specifically, the central aim of this exploratory study was to uncover the traits of the athlete brand as a role model from the perspective of the sport
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The Influence of Non-Transactional Fan Engagement on Merchandise Consumption Sport Marketing Quarterly (IF 2.395) Pub Date : 2022-03-01 Marcel Huettermann,Thilo Kunkel
The purpose of this research is to examine the impact of fan engagement on merchandise purchase intentions. We draw on existing fan engagement literature and focus on non-transactional fan engagement and its effects on merchandise purchasing as a single transactional fan engagement dimension. Data were collected from 206 season ticket holders (Study 1) and 520 fans of professional sports teams (Study
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How Sports Sponsorship Influences a Sponsor’s Financial Performance: A Case Study from the Korea Baseball Organization Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-12-01 Hyun-Min Kim,Woon-Kyung Song,Sanghak Lee
This study aims to examine the effects of sponsorship on the sponsor’s financial performance. Th is study investigates return on sponsorship (ROS) with a quantitative analysis. Nexen Tire’s title sponsorship agreement with the Heroes baseball club in the Korea Baseball Organization (KBO) in 2010 is studied. The positive effect of sponsorship on the sponsor’s Tobin’s q is confirmed by comparing the
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Athlete-Centric Employer Branding During Rival Leagues’ Market Entry Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-12-01 Christopher Michael McLeod
New sports leagues use employer branding to promote themselves as distinctive and desirable employers so they can attract talented athletes. A multiple case analysis was used to examine the employer branding strategies of four leagues that entered markets with incumbents: the National Women’s Hockey League, BIG3, Alliance of American Football, and Premier Lacrosse League. All four leagues used athlete-centric
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Using Predictive Analytics to Measure Effectiveness of Social Media Engagement: A Digital Measurement Perspective Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-12-01 Heather Kennedy,Thilo Kunkel,Daniel Funk
As social media becomes an increasingly dominant and important component of sport organizations’ marketing and communication strategies, effective marketing measurement techniques are required. Using social media data of a Division I football team, this research demonstrates how predictive analytics can be used as a marketing measurement tool. A support vector machine model was compared to a standard
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Delay Effect of Sport Media Consumption on Sport Consumers’ Subjective Well-Being: Moderating Role of Team Identification Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-12-01 Wonseok (Eric) Jang,Joon Sung Lee,Daniel Wann
Although empirical evidence indicates that sport media consumption has a positive effect on sport consumers’ subjective well-being (SWB), there is little information regarding how these enhancements in SWB change over time. Th e current research demonstrates that less identified sport consumers experienced greater levels of purpose in life when it was measured right after they recalled their past sport
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Developing and Validating a Venue Stimuli-Local Image Fit Scale Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-12-01 Yongjin Hwang,Khalid Ballouli
Few studies in sport marketing have examined the formative role of venue stimuli in affecting sport spectators. As such, the fi eld currently lacks methodological direction for dealing with venue stimuli as a means to understand the sport spectator experience. Research is needed to inform academics and practitioners about the appropriate use and potential outcomes of venue stimuli, particularly as
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Better Together? Examining the Impact of Official Secondary Ticketing Partnerships on Consumers’ Attitudes and Behaviors Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-12-01 Koo Yul Kim,Joris Drayer
To overcome the negative stigma due to their association with ticket fraud and price inflation, research has suggested secondary ticket market companies partner with professional sport leagues and teams. Moreover, such a partnership can increase revenues of the ticket market companies. However, additional research is needed to explore how official partnerships influence consumers’ attitudes and purchase
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Applying the Customer-Centric Model to the Investigation of Brand Communities of Professional Sports Teams Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-09-01 Anat Toder Alon,Avichai Shuv-Ami
This study employs the customer-centric model of brand communities (including fan-fan, fan-management, fan-team, and fan-product relationships) to examine sports fans through the two lenses of team identification and fan loyalty and explore the effect of these constructs on fans’ behavior. The study used an online panel-based survey to collect data from 742 football fans. Also, the study utilized exploratory
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An Examination of Partitioned Pricing and the Influence of Culture and Familiarity on Sport Consumer Behavior Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-09-01 Misun Won,Stephen Shapiro
Prior research has examined consumer behavior toward partitioned pricing in various capacities, including types and number of surcharges and the use of dollars versus percentages. Given the fact partitioned pricing is not employed in every country, this investigation focused on consumer behavior toward this pricing strategy based on familiarity with partitioned pricing and cultural differences. An
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An Examination of Partitioned Pricing and the Influence of Culture and Familiarity on Sport Consumer Behavior Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-09-01 Misun Won,Stephen Shapiro
Prior research has examined consumer behavior toward partitioned pricing in various capacities, including types and number of surcharges and the use of dollars versus percentages. Given the fact partitioned pricing is not employed in every country, this investigation focused on consumer behavior toward this pricing strategy based on familiarity with partitioned pricing and cultural differences. An
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Sequential Effects of Indirect, Direct, and Virtual Sport Experiences on Consumer Learning Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-09-01 Yongjae Kim,Seungbum Lee,Younghan Lee
The purpose of this study is to expand the theoretical knowledge of consumer learning by testing both the single and sequential effects of indirect, direct, and virtual sport experiences on sport brand knowledge, attitudes, and choice behavior in two laboratory experiments. Experiment I shows that virtual experience is as effective as direct experience in consumer learning. In Experiment II, designed
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A Run for Their Money: Examining Changes in Runners’ Event-Related Expenditures Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-09-01 Colin Lopez,Koo Yul Kim,Joris Drayer,Jeremy Jordan
This study examines spending changes between the first and second year of participation in a mass participation sport event. Previous research has been inconclusive about anticipated spending changes from year one to year two, which may be attributed to the prominence of cross-sectional research designs. This study utilized a within-person, year-to-year design with a seven-year sample from a US running
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Investigation of eSports Playing Intention Formation: The Moderating Impact of Gender Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-09-01 Wooyoung Jang,Kevin Byon
The purpose of this study was to examine the gender differences in the formation of esports gameplay intention. To this end, the determinants and esports gameplay intention were adopted from the Esports Consumption Model (ESC; Jang & Byon, 2020a). A total of 498 respondents (male = 54.2%; female = 45.8%) who were adults and had experienced esports gameplay responded to the online survey. We examined
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The Effect of Advertising on Sales and Brand Equity in Small Sport Businesses Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-09-01 Ted Hayduk,Matthew Walker
Work in relationship marketing (RM) has implied that most large sport properties fail to enact sport relationship marketing (SRM) tactics that establish meaningful connections with consumers. Work in entrepreneurial marketing (EM) suggests that small businesses must innovate to implement elements of EM due to inherent resource constraints. Therefore, exploring SRM in an entrepreneurial, innovation-dependent
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An Integrated Model for Stadium Atmosphere and Stadium Attachment: An Empirical Test in Two Baseball Stadium Contexts Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-06-01 Masayuki Yoshida,Brian Gordon,Makoto Nakazawa,Naoko Yoshioka
Synthesizing several streams of theoretical reasoning such as attribution theory, cue-utilization theory, and place attachment, the purposes of this study were to (1) develop a new theoretical model integrating key atmospheric stimuli and the two dimensions of stadium attachment (stadium identity and stadium dependence) into stadium atmosphere research and (2) examine the hypothesized relationships
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Declining Student Attendance at College Sporting Events: Testing the Relative Influence of Constraints Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-06-01 Jason Simmons,Nels Popp,T. Christopher Greenwell
College students represent an important target market for intercollegiate athletic marketers; however, re-cent years have seen a nationwide trend of declining student attendance at high-profile sporting events (Cohen, 2014; Rowland, 2019). The current study examined this issue by studying the influence of constraints on student attendance. Data were collected in partnership with the National Association
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Types of CSR Initiatives and Fans’ Social Outcomes: The Case of Professional Sport Organizations Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-06-01 Yoseph Mamo,Kwame Agyemang,Damon Andrew
While the burgeoning research on corporate social responsibility (CSR) indicates the importance of tracking the interest of external stakeholders to obtain societal goals, insight into what types of CSR activities contribute to social outcomes remain scarce. As such, the purpose of this study was to identify the relevant dimensions of CSR that can enhance the social outcomes of one specific group of
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An Examination of Relationship Selling Effectiveness in NCAA Division I Ticket Sales Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-06-01 James Weiner,T. Christopher Greenwell,Megan Shreffler
College athletics departments are making more money than ever and spending it even faster (Fulks, 2017). As athletics departments look to increase their individual schools’ revenue year-to-year, ticket sales stands out as one of the only revenue streams without a long term contract. The current study examined the effect of relationship selling on several purchase behaviors in Division I college football
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Niche Sport Sponsorship: Providing the Target Market Sponsors Want? Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-06-01 Greg Greenhalgh,Tiesha Martin,Allison Smith
Professional niche sports are tremendously reliant on the resources received via corporate sponsorship as they are unlikely to attract substantial revenue via media contracts, ticket sales, or merchandise sales, especially when compared to mainstream sports. Furthermore, niche sports are vying for the same corporate support as their more established mainstream counterparts. However, niche sports have
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Understanding the Lack of Team Identification Research in Women’s Sport Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-03-01 Elizabeth Delia,Matthew Katz,Cole Armstrong
For decades, scholars have sought to understand individuals’ identification with sport teams. As a result, we have great knowledge of how team identification influences a variety of attitudinal and behavioral out-comes as well as the impact of identifying with a team on an individual’s sense of self. However, nearly all studies of team identification have dealt with men’s sport rather than women’s
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The Influence of Second Screen Multitasking on Sponsorship Effects Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-03-01 Sanghak Lee
Sponsorship is a marketing communication tool used to increase brand awareness, brand attitudes, and sales. Sponsorship activities are realized through various media, but television has been the most important medium to deliver these activities to sport fans. More recently, however, the importance of television has been challenged via the widespread use of smartphones (i.e., second screen). Media multitasking
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Understanding the Lack of Team Identification Research in Women’s Sport Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-03-01 Elizabeth Delia,Matthew Katz,Cole Armstrong
For decades, scholars have sought to understand individuals’ identification with sport teams. As a result, we have great knowledge of how team identification influences a variety of attitudinal and behavioral out-comes as well as the impact of identifying with a team on an individual’s sense of self. However, nearly all studies of team identification have dealt with men’s sport rather than women’s
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The Influence of Logo Change on Brand Loyalty and the Role of Attitude Toward Rebranding and Logo Evaluation Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-03-01 Antonio Williams,Sungwook Son,Patrick Walsh,Jin Park
Despite sport rebranding becoming an emerging topic for both academia and industry, there has been a limited number of investigations on how sport rebranding influences sport fans. The aim of this study is to investigate how sport rebranding in the form of logo redesign influences fan loyalty. Through an experimental approach, the results indicate that attitude toward rebranding plays a significant
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The Effect of Ownership Marketing Expertise on MLB Attendance and Digital Consumption Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-03-01 Ted Hayduk,Matthew Walker
Scholarship has established that characteristics of a firm’s upper echelon affect firm-level outcomes in a range of industries. In professional sport, firms depend on live game attendance and, increasingly, the consumption of online content to generate local revenue. The ability to drive these two revenue streams depends on a franchise’s competencies in marketing, relationship management, and brand
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The Influence of Logo Change on Brand Loyalty and the Role of Attitude Toward Rebranding and Logo Evaluation Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-03-01 Antonio Williams,Sungwook Son,Patrick Walsh,Jin Park
Despite sport rebranding becoming an emerging topic for both academia and industry, there has been a limited number of investigations on how sport rebranding influences sport fans. The aim of this study is to investigate how sport rebranding in the form of logo redesign influences fan loyalty. Through an experimental approach, the results indicate that attitude toward rebranding plays a significant
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The Influence of Second Screen Multitasking on Sponsorship Effects Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-03-01 Sanghak Lee
Sponsorship is a marketing communication tool used to increase brand awareness, brand attitudes, and sales. Sponsorship activities are realized through various media, but television has been the most important medium to deliver these activities to sport fans. More recently, however, the importance of television has been challenged via the widespread use of smartphones (i.e., second screen). Media multitasking
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The Effect of Ownership Marketing Expertise on MLB Attendance and Digital Consumption Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-03-01 Ted Hayduk,Matthew Walker
Scholarship has established that characteristics of a firm’s upper echelon affect firm-level outcomes in a range of industries. In professional sport, firms depend on live game attendance and, increasingly, the consumption of online content to generate local revenue. The ability to drive these two revenue streams depends on a franchise’s competencies in marketing, relationship management, and brand
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Branding a Professional Sport Team that Reenters the Same Marketplace: Stakeholders’ Perspectives Sport Marketing Quarterly (IF 2.395) Pub Date : 2021-03-01 François Rodrigue,Gashaw Abeza,Benoît Séguin,Eric MacIntosh
This study explored stakeholders’ perspectives in building a professional sport franchise brand that is reentering the same marketplace for a third time following the folding of two previous franchises within the same sport league. To accomplish the study’s purpose, a qualitative method was employed where semi-structured interviews were conducted with 20 stakeholders of the reentering franchise. The
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Exploring the Explicit and Implicit Appeal of Retro Sport Logos Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-12-01 Brendan Dwyer,Zach Scola,Joris Drayer
The current multi-study examination explored explicit and implicit appeal of a prominent form of retro sport marketing: retro team logos. Study 1 utilized the stimuli-organism-response framework to test preference differences between those offered team merchandise with a retro logo and those offered the same merchandise with the current logo. Statistically significant preference differences were not
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Th e Eff ect of Attribution on Athlete Scandals: Consumer Responses toward Scandalized Athletes and Endorsements Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-12-01 Daehwan Kim,Yong Jae Ko,Joon Sung Lee,Shintaro Sato
The purpose of the current study, drawing on attribution theory, was to investigate consumers’ attribution process and its impact on their responses to a scandalized athlete and endorsement. The results of the experiment indicate that the distinctiveness of an athlete scandal prompts external attribution while having a negative impact on internal attribution. Additionally, the consistency of an athlete
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Investigating Sport Fan Attitudes Towards Tanking: Th e Role of Values-Based Connections Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-12-01 K. Damon Aiken,Ajay Sukhdial,Richard Campbell,Aubrey Kent
While previous research has found support for the existence of tanking in professional sport, attitudinal complexities surrounding the phenomenon have yet to be investigated. This study utilized Amazon’s Mechanical Turk service to obtain a national sample of National Basketball Association (NBA) fans. The sample contained fans of all thirty NBA teams. Respondents provided data regarding their overall
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An Inquiry into the Effectiveness of an In-Game Sponsorship Activation Experience on Sponsorship Awareness and Share of Wallet Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-12-01 Thomas Hickman
This article explores the impact of an In-Game Sponsorship Activation Experience (SAE) on its ability to promote sponsorship awareness and share of wallet gains for the sponsoring brand of a college basketball team. The term In-Game SAE is introduced to the literature and is defined as entertainment featuring the sponsoring brand that occurs during a game, which allows for voluntary fan participation
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Team Identification and Negotiation: A Mediated-Moderation Model of Constraints, Motivation, and Sport Consumption Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-12-01 Kevin Byon,Carolina Alves de Lima Salge,Thomas Baker,Charles Jones
The purpose of the current study was to examine (a) the mediating effect of negotiation on the relationship between fans’ motivations and constraints to consume sport and to (b) investigate the moderating role of team identification in a sport consumption model of motivation, constraints, and negotiation. Using two datasets from various college athletics stakeholders (i.e., students, alumni, and non-college
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Losing Weight with Charles and Dan: Examining Potential Liability for Endorser Claims in Weight Loss Advertisements Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-06-01 Natasha Brison,Andrew Pickett,Katie Brown
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An Assessment of Fans' Willingness to Pay for Team's Environmental Sustainability Initiatives Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-06-01 Greg Greenhalgh,Joris Drayer
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“I Still Support My Favorite Team”: The Effects of an Athlete's Transgression and Post-Response Strategy Using Visual Cues In-Group Bias Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-06-01 Wonseok (Eric) Jang,Joon Sung Lee,Janice Cho,Jeoung-Hak Lee
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Sport Brand Positioning Strategies and Position-Congruity on Financial Performance Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-06-01 J. Lucy Lee,June Won,Donald Farr
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Modeling Environmental Antecedents of Online Word-of-Mouth on Team Social Media: A Perspective of Information Value Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-06-01 Jerred Junqi Wang,Nathan David Pifer,Glaucio Scremin,James Zhang
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Repeat Registrations of a Running Event: Applying Customer Base Analysis Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-06-01 Carol Finnegan,Thomas Aicher,Robert Block
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The Rise of an Athlete Brand: Factors Influencing the Social Media Following of Athletes Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-03-01 Yiran Su,Bradley Baker,Jason Doyle,Thilo Kunkel
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Brand Environments and the Emergence and Change of Awareness for New Sports Teams: A Two-Wave Examination Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-03-01 James Du,Christopher McLeod,Jeffrey James
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Host Country Brand Image and Political Consumerism: The Case of Russia 2018 FIFA World Cup Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-03-01 Claudio Rocha,Fiona Wyse
Th e aim of this study was to investigate whether 2018 FIFA World Cup (FWC) consumers would engage in political consumerism to reduce a perceived dissonance between host country (Russia) brand image and FWC brand attributes. Literature has associated Russia-hosted sport mega-events (SME) with violations of human rights. Drawing on cognitive dissonance theory, we investigate UK consumers (n = 417) on
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Sport Brands: Brand Relationships and Consumer Behavior Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-03-01 Thilo Kunkel,Rui Biscaia
One of the most valuable assets a sport entity possesses is its brand. However, existing sport branding research has largely examined brands at an individual level and not taken into account the relationships between connected brands or the actual behavioral outcomes of branding. Tis article provides an overview of the current state of sport branding research; proposes an extended conceptualization
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Self-Branding through NFL Team Fanship: Fans’ Desired Self-Image and Its Implications for Branding Practices Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-03-01 Jerred Wang, Jessica Braunstein-Minkove, Thomas Baker, Bo Li, James Zhang
The rapid development of media technology has largely expanded individuals’ social network and empowered them to engage in self-branding activities at an unprecedented pace and level, in which each individual treats himself/herself as a brand and markets it to interested audiences in his/her social network (Marwick, 2010; Rampersad, 2008). Similar to the general brand, one’s self-brand is a cultural
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Measuring Sponsorship Effectiveness: Designing an Alternative Approach Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-01-01 Gashaw Abeza,Benoit Seguin,Peter Carton,Susan Holland
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The Dark Side of Spectator Behavior: Effects of Spectator Dysfunctional Behavior on Anger, Rumination, and Revisit Intention Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-01-01 Kyungyeol Anthony Kim,Kevin Byon
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The Influence of Personal Tendencies, Situational Power State, and Social Exclusion on Distinctive Consumption Choice Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-01-01 Hyunwoo Kim,Byungik Park,Choonghoon Lim,Jisuk Chang
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An Analysis of Attributes Impacting Consumer Online Sport Ticket Purchases in a Dual-Market Environment Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-01-01 Nels Popp,Jason Simmons,Stephen Shapiro,T. Christopher Greenwell,Chad McEvoy
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Fantasy Sport Usage and Multiplatform Sport Media Consumption Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-01-01 Sylvia Chan-Olmsted,Dae Hee Kwak
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Examining the Impact of Fantasy Sport Participation and Fan Identification on Player Performance and Brand Perceptions Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-01-01 Benjamin Larkin,Ryan Spalding,Taesoo Ahn
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A Gratification Model of Sport Team Mobile Application Usage Sport Marketing Quarterly (IF 2.395) Pub Date : 2020-01-01 Hansol Hwang,Hyejoo Yang,Antonio Williams,Paul Pedersen
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Follower Segments Within and Across the Social Media Networks of Major Professional Sport Organizations Sport Marketing Quarterly (IF 2.395) Pub Date : 2019-12-01 Michael Naraine
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Corporate Sponsorship in College Football; An fMRI Study Measuring the Effectiveness of Corporate Branding Across Rival Teams Sport Marketing Quarterly (IF 2.395) Pub Date : 2019-12-01 Davis Martin,Kyle Townsend
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Nonlocal Fandom: Effects of Geographic Distance, Geographic Identity, and Local Competition on Team Identification Sport Marketing Quarterly (IF 2.395) Pub Date : 2019-12-01 Katherine Reifurth,Matthew Bernthal,Khalid Ballouli,Dorothy Collins
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Smart Sports Fans: Factors Influencing Sport Consumption on Smartphones Sport Marketing Quarterly (IF 2.395) Pub Date : 2019-12-01 Sylvia Chan-Olmsted,Min Xiao