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The urge to splurge: Differentiating unplanned and impulse purchases International Journal of Market Research (IF 2.513) Pub Date : 2024-03-07 Nadia Morozova, Ivo Vlaev
This research note addresses a significant gap in the literature regarding the underlying mechanisms of purchase decision-making that lead to unplanned and impulse purchases. Although several papers have highlighted the differences between the two purchase types, recent academic publications continue to use those terms interchangeably. Through a systematic literature review, this study identified six
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Examining final comment questions with requests for written and oral answers International Journal of Market Research (IF 2.513) Pub Date : 2024-01-24 Jan Karem Höhne, Joshua Claassen
Self-administered web surveys provide respondents only limited opportunities for feedback. Therefore, many web surveys include so-called “final comment questions” (FCQs) that allow respondents to elaborate on the survey in general and the survey questions in particular. Typing in open answers in text boxes is burdensome – especially via smartphones with virtual on-screen keypads – so that respondents
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NPS spillover in brand extensions: An empirical study International Journal of Market Research (IF 2.513) Pub Date : 2024-01-02 Jihoon Cho, Doug Walker, Edward L. Nowlin
This research proposes an empirical framework to help firms understand to what degree the transaction-specific Net Promoter Scores (NPS) spill over and affect customer spending across multiple product categories under the same parent brand. The proposed framework is applied to novel individual-level, cross-sectional, and time-series NPS ratings matched with transaction details from a leading lifestyle
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Insights into the bernie madoff financial market scandal which identify new opportunities for business market researchers International Journal of Market Research (IF 2.513) Pub Date : 2023-05-10 Clive R. Boddy
This article reflectively applies measurement tools to gage whether a renowned financier and champion of shareholder capitalism, in 20th century business history, might be categorized as a corporat...
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Reaching Voters on Social Media: Planning Political Advertising on Snapchat International Journal of Market Research (IF 2.513) Pub Date : 2023-05-04 Arry Tanusondjaja, Aaron Michelon, Nicole Hartnett, Lara Stocchi
Over the past decade, political advertising via social media has grown rapidly, spurred by microtargeting, which looks to deliver specific messages to tightly defined audiences. Microtargeting stra...
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Thinking big – here comes the sun International Journal of Market Research (IF 2.513) Pub Date : 2023-04-26 Julian Peter Adams
In 2000, Pincott and Branthwaite published ‘Nothing New Under the Sun?’ which discussed the role of the internet in research both in terms of the hazards and opportunities this confers. Specificall...
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Effects of online shopping channel and price discount on near-expiry food sales International Journal of Market Research (IF 2.513) Pub Date : 2023-04-24 Jae Young Lee, Kang Jun Choi, So Yean Kwack
Consumers have an aversion to purchasing near-expiry food products, which leads to enormous food waste and economic loss. Given the importance of this issue, past research has studied the effect of...
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Framing Effects on Willingness to Participate in Geolocation-Based Research International Journal of Market Research (IF 2.513) Pub Date : 2023-04-11 Carlos Ochoa, Melanie Revilla
The Internet’s widespread adoption and recent technological developments have provided researchers with the opportunity to capture new data types (e.g., images, passively collected data), which off...
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Comparing participation motives of professional and non-professional respondents International Journal of Market Research (IF 2.513) Pub Date : 2023-03-31 Henning Silber, Sven Stadtmüller, Alexandru Cernat
In times of declining response rates and over-surveying, improving our understanding of why people participate in surveys is more important than ever. Previous research showed that online panel par...
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Photovoice of marginalized groups and pride month marketing International Journal of Market Research (IF 2.513) Pub Date : 2023-03-28 Kimberly Nehls
The purpose of this research note is to suggest photovoice as a methodology to enhance and vivify marginalized voices in marketing research. Specifically, the focus is on LGBTQ+ consumer perspectiv...
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A hands-on guide to conducting field experiments using mobile applications International Journal of Market Research (IF 2.513) Pub Date : 2023-03-20 Jamel Khenfer
Researchers must increasingly account for growing expectations from scientific journals to infuse their work with real-world significance through field experiments. However, field experiments often...
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Indigenous Research Methods to Build an Uncontested Space for Marketing Insight International Journal of Market Research (IF 2.513) Pub Date : 2023-03-20 Kaye Chan, Susie Khamis, Maureen Taylor, David Waller
Many countries have ethnically diverse populations and marketing practitioners need to consider these diversities when undertaking research, particularly when exploring sensitive topics. In Austral...
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To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition International Journal of Market Research (IF 2.513) Pub Date : 2023-02-21 Kuan-Chou Ko, Shian-Ko Liu, Chih-Ping Wei, Jia-Shiuan Hsieh, Ren-Han Yang
With the growing awareness of autism, more and more organizations tried to adapt their service offerings to the special needs of autistic groups. However, the extant relevant research in marketing ...
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Methodological Challenges in Energy Poverty Research International Journal of Market Research (IF 2.513) Pub Date : 2023-02-09 Ute Dubois, Anca Sinea
Energy poverty is an endemic phenomenon affecting millions of households around the world. An abundant literature, employing various single or combined methods, is dedicated to understanding its ca...
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Insights on Metrosexuality and Consumption for Marketers in South-East Europe International Journal of Market Research (IF 2.513) Pub Date : 2023-01-20 Vasileios Magklaras, Alexandros Kapoulas, Natyra Xharavina, George Miaoulis, Jr
This article explores the emergence of metrosexuals among millennial men in five South-East Europe (SEE) countries and their subculture of consumption. It qualitatively studies their beliefs about ...
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The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability International Journal of Market Research (IF 2.513) Pub Date : 2023-01-19 Rebekah Russell-Bennett, Nick Kelly, Kate Letheren, Kathleen Chell
This research note addresses a significant gap in the literature in researching marginalised customers who may potentially experience vulnerability: the need to use a strengths-based approach in de...
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Exploring young voter engagement and journey mapping across political events International Journal of Market Research (IF 2.513) Pub Date : 2023-01-19 Mojtaba Poorrezaei, Christopher Pich, Guja Armannsdottir, Ines Branco-Illodo, John Harvey
This interdisciplinary study aims to explore the lived experiences and engagement of young voters from a customer journey perspective. To achieve this, the present study investigates voter engageme...
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Studying Pre-Adolescents: An Autoethnographic Account of a Parent-as-Researcher International Journal of Market Research (IF 2.513) Pub Date : 2023-01-05 Adriana Schneider Dallolio
This article advances the methodological perspective toward studying children, articulating parent-as-researcher (PAR) and children as co-researchers to generate high levels of novel discovery, esp...
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Researching the marginalised bottom of the pyramid in Africa: Lessons and prospects for inclusive, relevant practices International Journal of Market Research (IF 2.513) Pub Date : 2023-01-04 Tendai Chikweche, James Lappeman, Paul Egan
Africa is home to 27 of the world’s 28 poorest, marginalised and most vulnerable countries. There are limited studies on the challenges and opportunities of researching marginalised consumers in Af...
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People with a mild intellectual disability: inclusive research lessons International Journal of Market Research (IF 2.513) Pub Date : 2022-12-22 Elias Kyriazis, Alan Pomering, Heather Marciano
In this paper, we present guidelines for researchers working with individuals with mild intellectual disability (MID) based on the challenges and learnings from our University of Wollongong (UOW) C...
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Diverse research teams: A framework for research review International Journal of Market Research (IF 2.513) Pub Date : 2022-12-18 Skye Akbar, Lorraine Garay, Luke Greenacre, Rebecca Defina
Indigenous groups voices have often been missing from the marketing research collegiate. The Aboriginal and Torres Strait Islander Peoples of the land now known as Australia, for example, are among...
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Market shaping through controversial innovation International Journal of Market Research (IF 2.513) Pub Date : 2022-12-14 Karim Ben-Slimane, Lilia Fessi
In this paper, we examine market-shaping literature that investigates how markets evolve over time. We focus on how controversial innovations gain acceptance as the result of the intentional strate...
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Examining Pareto Law across department store shoppers International Journal of Market Research (IF 2.513) Pub Date : 2022-12-13 Arry Tanusondjaja, Jenni Romaniuk, Magda Nenycz-Thiel, Mototaka Sakashita, Vijay Viswanathan
Department stores invest in loyalty strategies that largely focus on retaining current high value customers in response to increasing competition in retail shopping. In this study, we examine the c...
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Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers International Journal of Market Research (IF 2.513) Pub Date : 2022-11-21 Joan Carlini, Julia Robertson
There is a need for better evidence on how to effectively support consumer partnerships in research (CPR). This paper aims to provide a practical checklist for market researchers to plan, implement...
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Preferences as a Determinant of the Measurement-Unit Effect for Unit Prices International Journal of Market Research (IF 2.513) Pub Date : 2022-11-22 Martin Ohlwein
The extent to which alternative measurement units affect consumer behaviour is the subject of a handful of studies, which, however, measure this effect at an aggregate level. This presents a gap in...
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Amplifying marginalised consumers’ voices: A case for trauma-informed qualitative methodologies International Journal of Market Research (IF 2.513) Pub Date : 2022-11-16 Elizabeth Crosby, Kim McKeage, Terri L Rittenburg, Natalie R Adkins
The lived experiences of marginalised consumers are relatively absent in the marketing canon. In this article, we propose layering a trauma-informed approach onto the qualitative research methodolo...
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Development of a hybrid model to plan segment based optimal promotion strategy International Journal of Market Research (IF 2.513) Pub Date : 2022-11-16 Yeliz Ekinci, Aysun Güran
The study addresses the long-term effects of promotions in terms of movement in a value-based segmentation (lead, iron, gold, platinum), instead of simply looking at response rates that occur short...
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Value Co-Creation: For respectful research with Aboriginal Australians International Journal of Market Research (IF 2.513) Pub Date : 2022-11-16 Jayne Lawrence (Wiradjuri), Mark Lock (Ngiyampaa), Jodie Kleinschafer, Phillip Naden (Wiradjuri and Gamilaraay), Cassandra Gibbs (Gamilaraay), Joseph Gordon (Ngemba and Barranbinja), Oliver K Burmeister
Bringing together individuals of diverse perspectives in a research team can be challenging, especially when one perspective has been largely unacknowledged. The phrase ‘Value co-creation’ is used ...
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Transformative service research methodologies for vulnerable participants International Journal of Market Research (IF 2.513) Pub Date : 2022-11-09 Sarah Dodds, Jörg Finsterwalder, Girish Prayag, Ilayaraja Subramanian
Understanding vulnerable consumers when conducting Transformative Service Research (TSR) is essential but these consumers and their contexts are often complex and difficult to research. Despite a m...
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Researching vulnerable participants: The role of critical reflexivity in overcoming methodological challenges International Journal of Market Research (IF 2.513) Pub Date : 2022-11-05 Mona Nikidehaghani, Freda Hui-Truscott, Corinne Cortese
In this paper, we critically reflect on the methodological challenges encountered during a qualitative research project that examined the effectiveness of the Australian National Disability Insuran...
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The philosophical and methodological guidelines for ethical online ethnography International Journal of Market Research (IF 2.513) Pub Date : 2022-11-01 Neil Hair, Duygu Akdevelioglu, Moira Clark
Ethical considerations are increasingly important because new online techniques of research such as online ethnography often have novel ethical challenges. Our research aims to help online ethnogra...
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Impact of social media brand blunders on brand trust and brand liking International Journal of Market Research (IF 2.513) Pub Date : 2022-11-01 Ceren Hayran, Melis Ceylan
More companies are engaging with consumers in real-time on digital platforms, which may lead to accidental or unintentional sharing of messages. Accordingly, how to manage online brand crises has b...
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The novice nose knows: How olfactory knowledge shapes evaluation confidence International Journal of Market Research (IF 2.513) Pub Date : 2022-10-25 Hua Meng, César Zamudio, Jamie L. Grigsby
Prior consumer knowledge research compares differences between experts and novices within a product category, implicitly assuming that novices are similar across categories. Relying on the differen...
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A template for conducting qualitative sales research in the Middle East International Journal of Market Research (IF 2.513) Pub Date : 2022-10-22 Avinash Malshe, Jamal Al-Khatib
Potential challenges in conducting international sales research, coupled with the lack of systematic guidance currently prevent western sales scholars from conducting research in emerging market co...
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Finding creative drivers of advertising effectiveness with modern data analysis International Journal of Market Research (IF 2.513) Pub Date : 2022-10-14 John Williams, Nicole Hartnett, Giang Trinh
The Modern Data Analysis paradigm (Williams, 2021) advocates using multiple methods to address the same research question, which is rarely done in studies of advertising creative effects. In this p...
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The Impact of Behavioural Framing Effects on Market Research Conversion Rates International Journal of Market Research (IF 2.513) Pub Date : 2022-10-14 Christopher Martin, Dr Thomas Mathar, Charlotte Duff, Dr Katharine Johnson, Tereza Anderson
The cause-and-effect relationship between incentives and market research response rates is well documented. In general, we understand that - mediated by factors such as privacy and difficulty - the...
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Unmuted: An Indigenist truth-telling provocation International Journal of Market Research (IF 2.513) Pub Date : 2022-10-07 Maria Raciti
This article is different, in a good way. This article draws inspiration from Australian Indigenous scholar Nakata’s (2007) theory of the cultural interface—the touchpoint between Western knowledge...
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Cash Lotteries in Online Access Panels: Stating the Odds of Winning? International Journal of Market Research (IF 2.513) Pub Date : 2022-09-22 Tobias Gummer, Irina Bauer
Since cash lotteries are frequently employed to stimulate participation in web surveys sampled from online access panels, the present study assesses the research gap concerning the relevance of res...
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Does making less effort entail satisfaction? A large empirical study on client relationship services International Journal of Market Research (IF 2.513) Pub Date : 2022-07-19 Caroline Ardelet, Christophe Benavent
The customer effort score has become one of the indicators most monitored by companies in recent years. The idea is that the less effort customers exert when interacting with a brand, the more sati...
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A practical review of electroencephalography’s value to consumer research International Journal of Market Research (IF 2.513) Pub Date : 2022-07-08 Aaron N McInnes, Billy Sung, Reyhane Hooshmand
Electroencephalography (EEG) offers insights into the neural responses of consumers to marketing stimuli which can be used to evaluate the effectiveness of such stimuli in directing favorable consu...
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A Question of Gender: Gender classification in international research International Journal of Market Research (IF 2.513) Pub Date : 2022-06-29 Trixie Cartwright, Clive Nancarrow
The research community acknowledges that in many countries and cultures there is greater recognition of the diversity of genders with which people identify. In this paper we define and discuss the ...
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The impact of social media visual features on acceptance of meat substitute International Journal of Market Research (IF 2.513) Pub Date : 2022-06-09 Felix Septianto, Joya A Kemper, Huy P Quang, Shuge Li, Junbum Kwon
There is a growing demand for meat substitutes among consumers, given that excessive meat consumption is associated with negative consequences for personal health and the environment. However, the ...
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Impact of question topics and filter question formats on web survey breakoffs International Journal of Market Research (IF 2.513) Pub Date : 2022-06-06 Zeming Chen, Alexandru Cernat, Natalie Shlomo, Stephanie Eckman
Web surveys have become increasingly popular over the last decade, but they tend to suffer from breakoffs, which take place when respondents start the survey but do not complete it. Many studies ha...
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Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents International Journal of Market Research (IF 2.513) Pub Date : 2022-06-02 Justin Paul, Dr. Jaspreet Kaur, Dr. Shivani Arora, Mr. Sujay Vikram Singh
This paper presents a meta-analytical evaluation of the literature on the Urge to Buy (UTB). It seeks to establish the common antecedents of UTB as a construct by a thorough examination of the prior literature. Accordingly, the most significant antecedents of UTB are perceived enjoyment, perceived usefulness, hedonic and utilitarian values, positive and negative affects, scarcity, and impulsive buying
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Brand evaluations in sponsorship versus celebrity endorsement International Journal of Market Research (IF 2.513) Pub Date : 2022-06-03 Oliver Schnittka, Julian Hofmann, Marius Johnen, Carsten Erfgen, Zeinab Rezvani
Prior research conceptually assumes that sponsorships might have a stronger impact on brand attitude than do celebrity endorsements primarily due to the more indirect and less commercial intent to ...
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How can each brand’s buyer base buy the category at above the average rate? International Journal of Market Research (IF 2.513) Pub Date : 2022-05-24 John G Dawes
An apparent anomaly in brand metrics data is that the aggregated buyer base of each brand appears to buy the category at above the average rate. This seems arithmetically impossible. The effect is real, but it has a simple explanation. It is caused by the fact that heavy category buyers buy more brands than light buyers do. They therefore appear in the buyer base of multiple brands, and so inflate
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Who Is Willing to Use Audio and Voice Inputs in Smartphone Surveys, and Why? International Journal of Market Research (IF 2.513) Pub Date : 2022-05-17 Timo Lenzner, Jan Karem Höhne
The ever-growing number of respondents completing web surveys via smartphones is paving the way for leveraging technological advances to improve respondents’ survey experience and, in turn, the quality of their answers. Smartphone surveys enable researchers to incorporate audio and voice features into web surveys, that is, having questions read aloud to respondents using pre-recorded audio files and
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Strategic Use of Preference Stability Information for Product Evaluation International Journal of Market Research (IF 2.513) Pub Date : 2022-05-17 Erika Hlédik, Csilla Horváth
Preference stability can be a useful and supportive indicator for making strategic and tactical marketing decisions as it can assist short- and longer-term choices regarding product/brand characteristics and attributes. We provide a measurement approach combined with a model for strategic product/brand development decisions and subsequent marketing actions. Managers could use such insights when contrasting
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Using Natural Language Processing to Identify Effective Influencers International Journal of Market Research (IF 2.513) Pub Date : 2022-05-11 Xing Fang, Tianfu Wang
Identifying the right influencers for brands is often the starting point for a successful influencer campaign. However, influencer identification is understudied, and most previous studies have only discussed visible characteristics of influencers and their social networks, overlooking content-based metrics. Combining interdisciplinary theories and techniques from marketing, linguistics, and computer
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In Pursuit of the “Pink Pound”: A Systematic Literature Review International Journal of Market Research (IF 2.513) Pub Date : 2022-04-25 Philip Coombes, Pallavi Singh
The visibility of non-heterosexual identities is more prevalent today than ever before, yet there is little research about the consumption behaviors and preferences of lesbian, gay, bisexual, transgender, transsexual, queer, 2/two-spirit, questioning, intersex, asexual, ally, and other non-heterosexual (LGBTQ+) consumers—often referred to as the “pink pound”. A rare systematic review of LGBTQ+ literature
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Measurement equivalence in probability and nonprobability online panels International Journal of Market Research (IF 2.513) Pub Date : 2022-04-18 Hafsteinn Einarsson, Joseph W Sakshaug, Alexandru Cernat, Carina Cornesse, Annelies G Blom
Nonprobability online panels are commonly used in the social sciences as a fast and inexpensive way of collecting data in contrast to more expensive probability-based panels. Given their ubiquitous use in social science research, a great deal of research is being undertaken to assess the properties of nonprobability panels relative to probability ones. Much of this research focuses on selection bias
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Gain-probability diagrams in consumer research International Journal of Market Research (IF 2.513) Pub Date : 2022-04-18 David Trafimow, Michael R. Hyman, Alena Kostyk, Ziyuan Wang, Tingting Tong, Tonghui Wang, Cong Wang
Marketing scholars often compare groups that occur naturally (e.g., socioeconomic status) or due to random assignment of participants to study conditions. These scholars often report group means, standard deviations, and effect sizes. Although such summary information can be helpful, it can misinform marketing practitioners’ decisions. To avoid this problem, scholars should also report the probability
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Acceptance and coverage of fast invitation methods to in-the-moment surveys International Journal of Market Research (IF 2.513) Pub Date : 2022-04-15 Carlos Ochoa, Melanie Revilla
When asking survey participants about past events, respondents might not properly recall the requested information. Surveying participants right when an event of interest occurs should reduce these recall errors. Such “in-the-moment surveys” are used nowadays but only in very specific occasions. Online panels that ask their members to share their online behaviors (metered panels) offer a new opportunity
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Consumer preference structure of online privacy concerns in an IoT environment International Journal of Market Research (IF 2.513) Pub Date : 2022-03-28 Woojae Kim, Yuri Park, Jungwoo Shin, Manseok Jo
Due to the development of the Internet of Things (IoT) and IoT environments, various concerns have been raised regarding personal information infringement and leakage. To establish a policy for addressing this issue, it is essential to estimate the damage caused by personal information infringement and leakage and decide upon an appropriate policy direction that reflects consumer’s value of their personal
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Market Research and Insight: Past, Present and Future International Journal of Market Research (IF 2.513) Pub Date : 2022-02-22 Anca C. Yallop, Jonathan J. Baker, Judith Wardle
One hundred years have passed since the founding of the first independent market research firm in the UK in 1921. This important milestone inspired this special issue of the International Journal of Market Research that explores the role and importance of market research through a historical lens. A historical approach enables recognising and (re)framing both academic and practitioner contributions
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Beauty Types of Female Advertising Models in Asia International Journal of Market Research (IF 2.513) Pub Date : 2022-02-14 Pornchanoke Tipgomut, Leonard J Paas, Angela McNaught
Previously published research has addressed the beauty types of female advertising models from Western perspectives, which have also been applied directly to classify Asian models. We report qualitative research results which show that Asian consumers’ beauty typologies differ from Western consumers’ typologies and are mostly based on models’ facial characteristics. We identified 10 beauty types for
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A Neural Network Extension for Solving the Pareto/Negative Binomial Distribution Model International Journal of Market Research (IF 2.513) Pub Date : 2022-02-10 Shao-Ming Xie
This research proposes a new estimation scheme to solve the estimation burden of the Pareto/NBD model and to release its power in out-of-sample prediction and then builds a neural network-based model (NNA-based model) for parameter estimation of the Pareto/NBD model, by designing a loss function to include the likelihood of the Pareto/NBD model and the mean absolute error. Following empirical analysis
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How MRS′ Journal has Contributed to the Development of Market and Social Research International Journal of Market Research (IF 2.513) Pub Date : 2022-02-08 Peter R. Mouncey
This article describes the history of the journal published by the UK Market research Society (MRS). The reasons for introducing a journal are discussed, and the competitive context, at that time and onwards. Changes in the format, title and content of the journal over time are described, and its evolution from an in-house production to its current status within the journal portfolio of a leading international
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Seeing the Bigger Picture: Why Market Research History Matters? International Journal of Market Research (IF 2.513) Pub Date : 2022-01-22 Robert Crawford
Market researchers and the market research industry more generally have paid little attention to the history of market research. This inattention to the past has not only resulted in a significant gap in our knowledge of market research and history more generally, it has also obscured the benefits that can be derived from an understanding of history. Using letters, reports and survey contained in the
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Market Segmentation of Online Reviews: A Network Analysis Approach International Journal of Market Research (IF 2.513) Pub Date : 2022-01-04 Hui-Ju Wang
With the popularity of online reviews, brand managers have opportunities to segment their markets according to the reviews of their products or services by customers. Nonetheless, it has been suggested that traditional market segmentation methods are ineffective at analyzing online review data due to the complex features and large amount of this type of data; specifically, traditional methods fail