样式: 排序: IF: - GO 导出 标记为已读
-
Increasing trust and value of mobile advertising in retailing: A survey design, machine learning approach, and blockchain in the trust path Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-12 Ava Hajian, Russell Sadeghi, Victor R. Prybutok, Chang E. Koh
The U.S. mobile advertising market generated $175 billion in 2023, emphasizing its significant role in the marketing industry. This paper presents two studies that contribute to the trust path of mobile advertising, which can ultimately increase customers’ purchase intention. The survey study proposes a new moderator, mobile learning by ads, which can aid in developing the trust path theory in mobile
-
Retailing in the metaverse: A framework of managerial considerations for success Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-12 Matthias Eggenschwiler, Marc Linzmajer, Anne L. Roggeveen, Thomas Rudolph
Despite substantial buzz about the Metaverse—a computer-mediated environment in which people act in real-time as avatars in virtual worlds—retailers remain unclear about whether and how they should integrate the Metaverse into their business. Nor has academic research offered clear answers. The current research therefore explores the phenomenon of Metaverse retailing from a managerial perspective,
-
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-12 Jasper David Brüns, Martin Meißner
Recent studies have demonstrated the potential of generative artificial intelligence (GenAI) in enhancing marketing content. However, its impact on consumer behavior has remained empirically untested. In response to social media platforms mandating the disclosure of GenAI content, we investigate how followers perceive brands that use GenAI for content creation. Drawing from literature on algorithm
-
Is digital fashion the future of the metaverse? Insights from YouTube comments Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-12 Van Ha Luong, Annalisa Tarquini, Yaprak Anadol, Phil Klaus, Aikaterini Manthiou
The metaverse as a new social marketing platform has unquestionably opened new horizons for the digital fashion economy. This research aims not only to explore consumers' perceptions of digital fashion in the metaverse but also to delve into the underlying sentiments associated with these perceptions. Employing LDA topic modeling, this research examines 7416 YouTube comments from notable digital fashion
-
Market dynamics between retail channels and short food supply chains: A case of organic fruits Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-12 B. Mosadegh Sedghy, Mohammadreza Nematollahi, Alireza Tajbakhsh
Organic farming and short food supply chains have gained considerable attention as the key contributors of sustainability to agricultural practices. Despite the significant existing literature on these two research realms, the competition between short and retail channels for organic products has not yet been examined.
-
The organic odyssey: Navigating the influence of attitude on purchase intent, mediated by perceived value, quality, and price in India Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-11 Satish Chandra Pant, Raka Saxena, N.K. Gupta, Hema Yadav, Sathyendra Kumar AD, Devesh Kumar Pant
The purpose of this study is to investigate the relationship between attitude and purchase intention in the context of Indian organic food products. Specifically, the study aims to examine the mediating role of perceived value, perceived quality, and perceived price in this relationship. The study found a significant relationship between attitude and purchase intention in the context of Indian organic
-
Organizational structure and store performance in the grocery retail industry: The moderating role of narcissistic leadership Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-11 Roberto Sánchez-Gómez, Luis Vázquez-Suárez
This study sheds light on how the organizational structure (vertically integrated vs. franchising) of 287 stores in a Spanish grocery retail chain affects store-level performance, estimated through two indicators frequently employed in this industry, namely, labor productivity and service quality ratings. We also appraise the moderating role played by the narcissistic leadership of franchisees and
-
A system dynamics model for optimum time, profitability, and customer satisfaction in omni-channel retailing Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-10 Seyed Ghiasuddin Taheri, Mehrzad Navabakhsh, Hamid Tohidi, Davood Mohammaditabar
Omnichannel Retailing (OCR) places a strong emphasis on how different channels work together to offer seamless purchasing experiences for customers. Nevertheless, retailers will incur significant costs in implementing it. This study investigates the variables influencing OCR by examining the executive perspectives required by retailers to realize, expand, and improve OCR. To achieve this, system dynamics
-
Deciphering technological contributions of visibility and interactivity to website atmospheric and customer stickiness in AI-driven websites: The pivotal function of online flow state Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-08 Hua Pang, Yang Ruan, Kaige Zhang
The swift expansion of machine learning technology has precipitated the ubiquitous integration of artificial intelligence into daily life, presenting unparalleled avenues for the dissemination of information and the facilitation of interactive communication. Notwithstanding the extensive scholarly exploration into the interactivity of AI-driven websites, there remains a paucity of focus on discerning
-
Are high-status reviewers more likely to seek anonymity? Evidence from an online review platform Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-08 Zhiyun Zhang, Ziqiong Zhang, Sen Liu, Zili Zhang
Nearly all ecommerce platforms have adopted hierarchical status systems to encourage user contributions. Although many studies have explored how online reviewer status influences consumer contributions, how reviewer status affects reviewer preferences for anonymity, which is an important factor in consumer assessments of review credibility and consumer purchase decisions, is still unclear. In this
-
Informational or emotional? Exploring the relative effects of chatbots’ self-recovery strategies on consumer satisfaction Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-07 Cheng Zhou, Qian Chang
The rapid development of artificial intelligence technology has enabled chatbots to perform human-like service work. Chatbots commonly fail in service due to their limitations. However, previous research has simply focused on the difference between self-recovery and human recovery, and the details of self-recovery have largely been overlooked. This study attempts to classify chatbots' self-recovery
-
Phygital customer experience in the metaverse: A study of consumer sensory perception of sight, touch, sound, scent, and taste Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-06 Wided Batat
This study examines the integration of extended reality technologies (ERTs) to replicate sensory dimensions of the phygital customer experience in the metaverse. The goal is to create a seamless merge between physical and digital settings. Using mixed-method qualitative research, the study’s findings suggest that replicating all sensory dimensions in the metaverse is pointless. Sight and touch have
-
Customer journey design in omnichannel retailing: Examining the effect of autonomy-competence-relatedness in brand relationship building Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-06 Lu Zheng, Yongfa Li
Customer journey design (CJD) has garnered significant attention among scholars and practitioners due to the proliferation of digital products and platform technologies which created more touchpoints and enriched customer experiences in omnichannel retailing. Despite this, retailers still lack comprehensive guidance on how to design high-quality touchpoint combinations. Existing literature on customer
-
Implications of counterfeiting and differentiation on online knowledge services with suitability upgrades Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-05 Zhuzhu Song, Zhongfeng Qin, Tian-Liang Liu
The simplicity of duplicating electronic products significantly disrupts the knowledge service environment, exacerbating the issue of copyright infringement. This study focuses on the suitability upgrading of online knowledge services, examining the effects of the presence of counterfeiters and the enhancement of service differentiation on platform performance. By considering a hypothetical scenario
-
Study on the moderating effect of social distance on the bonus distribution scheme in online social referrals Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-05 Yuhao Li, Nan Shi, Kanliang Wang
Social referrals refer to disseminating business information utilizing the social relationship, as well as encouraging participation by referral bonus. This study introduces the social distance between both referral parties and the certainty or randomness of the referral bonus distribution scheme, as well as conducts a quasi-experimental study on the complete process of social referrals based on prospect
-
Proposing a metaverse engagement model for brand development Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-02 Anil Bilgihan, Aliana Man Wai Leong, Fevzi Okumus, Jingyi Bai
In the swiftly evolving digital landscape, the metaverse is redefining marketing paradigms, offering unprecedented opportunities for brand engagement and consumer interaction. This paper investigates the transformative impact of the metaverse on marketing strategies, proposing an innovative Metaverse Engagement Model tailored for the digital era. Our model integrates the latest technological advancements
-
AMPS: Predicting popularity of short-form videos using multi-modal attention mechanisms in social media marketing environments Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-01 Minhwa Cho, Dahye Jeong, Eunil Park
Emerging as a dominant content format amid the shift from television to mobile, short-form videos wield immense potential across diverse domains. However, the scarcity of datasets and established metrics for their popularity evaluation poses a challenge in accurately reflecting their real-world distribution. In response, our work introduces a dataset and pioneers a cumulative distribution function-based
-
I can find the right product with AR! The mediation effects of shopper engagement on intent to purchase beauty products Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-29 Daniella Recalde, Tunmin Catherine Jai, Robert Paul Jones
Given the growing investment in augmented reality (AR) in the retail industry, it is essential to understand shoppers' motivations to adopt AR mobile apps. Previous literature explores the intention to adopt AR based on its interactive, playful, and augmentation properties. However, once a user gains familiarity with the AR utilitarian benefits, other factors come into play to enhance or interrupt
-
Leveraging celebrities with inconsistent attractiveness and credibility for charitable endorsement: A cue diagnosticity perspective Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-29 Heming Gong, Xuemei Bian, Chundong Zheng
Building upon the cue diagnosticity framework, this research investigates the influence of three categories of celebrities (attractive-credible, attractiveness-oriented, and credibility-oriented) on charitable endorsements. We generated 1095 participants’ data from three studies via an online experimental design and conducted analysis using ANOVA. Study 1 demonstrated that the attractive-credible celebrity
-
The positive effect of artificial intelligence technology transparency on digital endorsers: Based on the theory of mind perception Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-29 Xiaoyi Wang, Xingyi Qiu
Digital endorsers, blending AI technology and endorsers attributes, are increasingly replacing traditional human endorsers in marketing. Unlike the trend where users show less engagement with AI services like chatbots upon realizing their technological nature, our research indicates that transparency in the AI technology of digital endorsers positively influences their effectiveness. Drawing from the
-
How does information encountering enhance purchase behavior? The mediating role of customer inspiration Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-28 Zhuo Chen, Yanping Gong, Rong Huang, Xi Lu
With the explosive growth and fragmented dissemination of information, information encountering, a form of passive information acquisition, has become a dominant way for consumers to obtain consumption information online. This means of acquiring information may have implications for consumer behavior. The current research explored the influence of information encountering on purchase behavior. Three
-
Metaverse retail: Pioneering research avenues for tomorrow's marketplace Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-28 Phil Klaus, Aikaterini Manthiou
The allure of escaping reality and immersing oneself in the metaverse is increasingly captivating consumers, marking a trend that is poised to endure. Despite the metaverse's potential as a retailing powerhouse, its empirical conceptualization, interpretation, and portrayal of impacts on consumers remain in a nascent stage within current literature. This article charts unexplored research paths, providing
-
Short video channel strategy for restaurants in the platform service supply chain Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-26 Peng He, Qi Shang, Zhen-Song Chen, Abbas Mardani, Miroslaw J. Skibniewski
With the growing popularity of the short video industry, restaurants are progressively capitalizing on the potential of short video platforms to market their food. This is accomplished either by establishing their own short video marketing channels or by introducing third-party vlogger ones. By developing game theoretical models, we aim to explore whether and how to run the right short video marketing
-
Drivers of industrial sales performance in the agent-buyer chat channel: The role of social and functional content, message valence, and synchronicity Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-26 Valter Afonso Vieira, Juliano Domingues da Silva, Valter da Silva Faia, Colin Gabler
With retailers increasingly taking an omnichannel approach to customer engagement, the online chat has become a strategic communication platform for salesperson-organizational buyer interactions. In this research, we explore chat messages between sales agents and organizational buyers to identify which attributes are more likely to increase sales outcomes (B2B segment). Drawing from social response
-
An investigation of consumer switching intention on the use of automated courier station from a signaling perspective Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-26 Zhaotong Li, Min Wu, Chee-Chong Teo, Kum Fai Yuen
The escalating demands for last-mile delivery services have reached unsustainable levels with the fast expansion of e-commerce. Encouraging users’ switching intention to use greener delivery options such as automated courier stations (ACS) (i.e., unstaffed delivery facilities with recycling points) is vital. Employing the signaling theory, a comprehensive theoretical model was formulated to examine
-
Rethinking preemptive consumption: Building mechanisms of reciprocity, contextuality, and risk hedging across scenarios Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-24 Jie Meng, Kai Chen
Confronted with fragmentation and retardation in understanding preemption, the authors aim to reassemble the current understanding of preemptive behaviors. Hence, we re-examine multiple mechanisms with three aspects of drive: expectancy, situational, and temporal factors, rooted in consumer psychology and cognition of social crises. Preemptive consumption occurs via three pathways. First, in the explanation
-
Assessing the intention to adopt computational intelligence in interactive marketing Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-24 Rajat Kumar Behera, Pradip Kumar Bala, Nripendra P. Rana
Interactive marketing (IM) can be used by e-commerce businesses to provide interactive and personalised experiences to e-customers by building sustainable relationships and delivering value. Computational intelligence (CI) is the ability of a machine to learn specific tasks via data or experimental observation for understanding and analysing customer behavioural patterns. Thus, this study explores
-
When going green goes wrong: The effects of greenwashing on brand avoidance and negative word-of-mouth Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-24 Muhammed Sajid, K.A. Zakkariya, Norazah Mohd Suki, Jamid Ul Islam
This study analyzes the impact of greenwashing on brand avoidance and Negative Word-of-Mouth (NWOM) using a scenario-based survey conducted in malls/supermarkets. Leveraging the Stimulus-Organism-Response model, the study demonstrates how greenwashing leads to brand hate and hypocrite, influencing consumers to avoid brands and engage in NWOM. Findings stress the need for authentic, transparent environmental
-
Why do consumers return products? A qualitative exploration of online product return behaviour of young consumers Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-23 Lipsa Das, Sambashiva Rao Kunja
In the world of online retailing, young consumers have become an integral part of the consumer base due to their tech savvy personality. However, retailers are currently concerned about online product return behavior exhibited by consumers, specifically young demographics. Hence, the purpose of this study is to investigate the reasons of online product return behaviour among young consumers. This study
-
Dissecting the visiting willingness of driving visitors facing a retail market's dual-pricing policy for parking Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-22 Zheng-Yun Zhuang, Cheng-Kung Chung
This study explores the significant elements in driving visitors’ mind while their willingness to visit (WTV) is formed and affected by the dual-pricing policy announced by a retail market. The aim is to investigate the upper (maximally durable) and lower (minimally suggestible) bounds of the hourly parking fee rate () and the minimum spending in the marketplace required to receive an hour of free
-
A comparative study on the effect of ChatGPT recommendation and AI recommender systems on the formation of a consideration set Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-20 Woondeog Chang, Jungkun Park
The study explores the impact of Chat Generative Pre-trained Transformer (ChatGPT) and existing artificial intelligence (AI) recommenders on consumer choice, examining whether brand awareness moderates this influence. It utilized a within-subjects design with 443 responses and employed structural equation modeling and the PROCESS macro for analysis. The results reveal that recommendations by ChatGPT
-
Understanding factors affecting social commerce purchase behavior: A longitudinal perspective Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-20 Sofiane Laradi, Mahmaod Alrawad, Abdalwali Lutfi, Gomaa Agag
The use of social media has experienced a surge in popularity globally in recent years, with a rapidly increasing rate of adoption. Retailers are experimenting with various strategies to promote their products and services to customers, taking advantage of the popularity of these websites. Nevertheless, there is significant controversy within the scholarly and practitioners regarding the main motivations
-
What are the significant determinants of helpfulness of online review? An exploration across product-types Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-20 Boudhayan Ganguly, Pooja Sengupta, Baidyanath Biswas
This paper proposes a novel empirical framework based on and to identify the effect of features (such as review text, review title and reviewer attributes) on the perceived helpfulness of an online review in the presence of product type () as a moderator. In addition, we employed as a robustness check. We investigated two sets of hypotheses – first, the direct relationships within each variable and
-
Untangling influence: The effect of follower-followee comparison on social media engagement Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-20 Yi Peng, Liling Lu
Social media platforms and marketers are keen on identifying truly influential creators. Number of followers (i.e., those who follow creators) and number of followees (i.e., those who are followed by creators) serve as cues to infer creators' influence. However, a cue of creators' actual influence is under-addressed and its effect on social media engagement remains to be explored. This research fills
-
Enhancing supply chain coordination through transparency initiatives to mitigate product returns Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-19 Lianxia Zhao, Wen Guo, Shu-Cherng Fang, Qi An
The increasing popularity of online shopping has presented a considerable challenge in supply chain management—a significant number of returns due to information opacity of products. To tackle this issue, e-retailers exert various marketing efforts, such as virtual fitting rooms, augmented reality technology, and live streaming, so as to reduce product returns. In the era of e-commerce, remanufactured
-
The impact of offline store presence on digital sales: The moderating role of product functionality Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-19 Jeeyeon Kim, Jeonghye Choi, Sue Ryung Chang, Minakshi Trivedi
Multichannel companies are keen on creating synergies between traditional offline stores and digital channels. This research aims to investigate the effect of offline store presence on online and mobile sales and its variation by product functionality. This research examines two dimensions of offline store presence: absolute store presence (i.e., the number of offline stores in a region) and relative
-
Exploring home delivery service attributes: Sustainability versus delivery expectations during the COVID-19 pandemic Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-18 Herbert Kotzab, Işık Özge Yumurtacı Hüseyinoğlu, Irmak Şen, Carlos Mena
Many consumers expect e-commerce home delivery to be sustainable and fast. To better understand the dilemma behind these requirements, we analyzed e-commerce players' practices and assessed consumers' preferences for home delivery using a mixed-methods approach. We used exploratory structured interviews with logistics and e-commerce companies to reveal their home delivery options, and a discrete choice
-
The effects of retail apps on shopping well-being and loyalty intention: A matter of competence more than autonomy Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-17 Michaël Flacandji, Mariana Vlad, Renaud Lunardo
The literature on retail apps has overlooked i/their potential impact on shopping well-being, ii/the underlying mechanisms for this effect, and iii/how such shopping well-being can trigger loyalty in an omnichannel context. To fill this gap, we mobilize the self-determination theory and, in a first study, show that using a retail app does not increase consumers’ sense of autonomy, but does increase
-
Power of agglomeration on electronic word–of–mouth in the restaurant industry: Exploring the moderation role of review quality difference Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-16 Yanghee Kim, Minwoo Lee, Byung-Do Kim, Taewoo Roh
This study evaluates the impact of electronic word–of–mouth (eWOM) based on an extended research model, bridging the information value concept from agglomeration theory with transparency theory. Particularly, it aims to understand how various agglomeration theory aspects, such as store density, product type concentration, and store quality, interact with online reviews’ quality to influence eWOM volume
-
The Streamer's sales strategy choice considering sales effort Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-15 Xueping Zhen, Ping Wang, Xinran Li
Streamers play a key role in publicizing products and promoting sales, and live streaming has gradually become an important channel for firms seeking to sell products. Some highly influential streamers may choose whether and how to cooperate with firms. This study considers two sales strategies that streamers might choose: a non-selective sales (NS) strategy and a selective sales (S) strategy. Under
-
Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-15 Naeem Akhtar, Zahid Hameed, Tahir Islam, Manoj Kumar Pant, Anshuman Sharma, Raouf Ahmad Rather, Aleksandra Kuzior
Given the existing gaps and the widespread popularity of virtual influencers, this study develops and applies a paradigm based on social influence theory to probe the effect of virtual influencers on consumers' behavioral engagement. We explore the effect of virtual influencers on consumers' normative and informational social influence, which, in turn, affects their behavioral engagement. We also investigate
-
With enterprise metaverse comes great possibilities! Understanding metaverse usage intention from an employee perspective Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-15 Aman Kumar, Amit Shankar, Reeti Agarwal, Vaishali Agarwal, Ebtesam Abdullah Alzeiby
The present research examines the enterprise metaverse adoption intention behaviour using the Diffusion of Innovation theory (DOI) theory. The findings of this research reveal that dimensions of DOI theory are substantially associated with the enterprise metaverse usage intention. Further, digital agility significantly mediates the relationship between antecedents and the intention to use. Further
-
A regulatory focus theory approach to understanding cross-channel free-riding behaviour Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-14 Sandrine Heitz-Spahn, Lydie Belaud, Jean-Marc Ferrandi
In a competitive omni-channel retail environment, consumers can easily compare products and prices across retailers and channels, thus adopting cross-channel free-riding behaviors such as “showrooming" and "webrooming". This study examines the similarities and differences between showrooming and webrooming by investigating the higher-order motivations that drive individuals' decisions. Two components
-
Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-14 Nadjim Mkedder, Varsha Jain, Parth Salunke
Virtual reality (VR) stores are gaining popularity as they are highly interactive and enhance the consumer experience, allowing consumers to browse, engage, interact, and potentially revolutionize the purchase intention. However, limited scholarly research determines the causal relationship of determinants of VR stores for purchase intention. Thus, this study uses ‘interpretive structural modeling'
-
Visual elements in advertising enhance odor perception and purchase intention: The role of mental imagery in multi-sensory marketing. Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-10 Minghui Lyu, Qi Huang
Sensory marketing is a critical tool for product merchandising. However, there is still a lack of in-depth research on the relationship between sensory elements and the role of sensory elements on consumer perception and behavior, making it difficult for retailers to integrate various sensory elements effectively. This research was conducted to examine the relationship between visual stimuli and odor
-
What drives tourists’ continuance intention to use ChatGPT for travel services? A stimulus-organism-response perspective Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-09 Hong Chuong Pham, Cong Doanh Duong, Giang Khanh Huyen Nguyen
The recent surge in AI technologies, like ChatGPT, has sparked significant interest in their potential to revolutionize various industries, with the travel and tourism sector at the forefront. AI-driven chatbots now handle various tasks, from processing orders to providing tailored recommendations within hospitality and tourism. However, understanding what drives tourists to adopt ChatGPT for travel
-
Live streaming and livelihoods: Decoding the creator Economy's influence on consumer attitude and digital behavior Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-07 Jianmin Sun, Muddassar Sarfraz, Larisa Ivascu, Heesup Han, Ilknur Ozturk
Utilizing the uses and gratifications theory (U&G), this study hypothesized the impact of various factors on the attitudes of individuals toward social media platforms and brands, as well as their impact on online consumption. Live streams and the associated brands were shown to be influenced by factors such as positive value, self-brand congruity, social price, interaction control, human message interaction
-
Get inspired and pay for the goods: An investigation of customer inspiration and purchase intention in livestream shopping Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-06 Shijie Song, Xinlin Yao, Yuxiang Chris Zhao, Zhichao Ba
Livestream shopping, a novel business model, has demonstrated great potential in social media marketing. Unlike traditional live broadcasting, livestream shopping enables real-time interactions between online streamers and customers and creates an immersive and inspiring space for transactions. This study investigates how livestream shopping cultivates customer inspiration and enhances customer engagement
-
Traveler segmentation through Instagram Fashion Influencers. Mirror Tourist as a new segment consumer group Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-06 Eva Sánchez-Amboage, Pablo Castellanos-García, Verónica Crespo-Pereira
Influencer marketing is an increasingly significant research topic, but there is a research gap when it comes to utilizing data from social media influencers' online community to identify novel consumer groups through market segmentation. To achieve this, a case study of 50 Instagram Fashion Influencers (IFIs) worldwide was carried out. Through a step-by-step analysis of market segmentation, the research
-
The effect of matching promotion type with purchase type on green consumption Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-03 Dongxiao Guan, Yunfei Lei, Yu Liu, Qinhai Ma
Encouraging consumers to participate in green consumption is a significant means for improving environmental issues. Thus, we investigated the impact of matching promotion type (discounts vs. premiums) with purchase types (material vs. experiential) on green consumption. Furthermore, we explored the mediating role of green trust in this relationship. Three online experiments were conducted, with a
-
Disruption, panic buying, and pricing: A comprehensive game-theoretic exploration Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-01-31 Shima Soltanzadeh, Majid Rafiee, Gerhard-Wilhelm Weber
No one can cast a shadow on the disruption and customer buying behavior change, especially panic buying, as a result of it. Thus, designing scenarios to examine the influence of this situation on pricing decisions plays a pivotal role. This paper suggests new possible scenarios applying to disruption and panic buying situation. Three scenarios are proposed depending on the disruption, time of disruption
-
Corrigendum to “Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?” [J. Retailing Consum. Serv. 74 (2023) 103411] Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-02 Kate Jeonghee Byun, Jimi Park, Shijin Yoo, Minhee Cho
Abstract not available
-
Examining the effects of weather on online shopping cart abandonment: Evidence from an online retailing platform Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-02 Chenxi Li, Jing (Elaine) Chen, Siyu Peng, Jinsong Huang, Xiqing Sha
As an important environmental factor, weather has been extensively studied for its effects on consumer behavior. However, the impact of weather on online shopping cart abandonment remains unclear, with limited managerial guidance provided. Through an empirical investigation using secondary data analysis and a scenario-based experiment, we find that sunny weather is associated with a decrease in online
-
Consumer readiness for green consumption: The role of green awareness as a moderator of the relationship between green attitudes and purchase intentions Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-02 Yasser Moustafa Shehawy, Syed Md Faisal Ali Khan
-
Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-01 Zeeshan Majeed Nadroo, Weng Marc Lim, Mohd Asif Naqshbandi
In an age where online shopping permeates daily life, the cascading influences originating from parasocial interactions play a pivotal role in steering consumers’ purchase decisions. This research delves deep into the interplay of parasocial interaction, vicarious expression, electronic word-of-mouth (eWOM), and the bandwagon effect, all converging towards influencing online purchase intention. Through
-
Shopping mall detachment: Why do some consumers avoid malls? Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-02-01 Shaked Gilboa, Iris Vilnai-Yavetz, Vince Mitchell
Studies focused on how enclosed shopping malls can attract consumers have rarely considered consumers who avoid visiting malls. The present study addresses this neglected population (approximately 12 % of consumers) to reveal their motivations and reasons for mall-avoidance behavior. A mixed-methods approach was employed. In Study 1, an exploratory content analysis of 193 qualitative transcripts identified
-
To hesitate or not to hesitate: Can popularity cues minimize the hesitation to checkout in e-commerce? Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-01-29 Siqi Wang, Xin-Jean Lim, Xi Luo, Jun-Hwa Cheah
This study aims to investigate the factors contributing to consumer hesitation during online checkout. By integrating the Uses and Gratifications Theory and Cue Utilization Theory, we propose that motivational factors for using an online shopping cart—namely, current purchase intention, taking advantage of price promotions, research and information search, and using the cart with organizational intention—help
-
Segmentation of organic food consumers: A revelation of purchase factors in organic food markets Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-01-25 Rohini Daraboina, Orrin Cooper, Mehdi Amini
This paper examines consumer preferences and choice behavior in purchasing organic food products. Two studies investigate the role of organic food attributes in the consumer purchase decision and find the relative ranking of the attributes. Study I from 351 survey respondents in MTurk recognizes nine attributes for organic food purchase decisions. Study II surveys 298 MTurk participants to apply paired-choice
-
An interval-valued intuitionistic fuzzy analytic hierarchy process model for understanding consumer decision-making in non-wood forest product purchases Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-01-25 Hilal Singer, Şükrü Özşahin
In the current fast-paced market, it is essential for individuals to make well-informed choices when purchasing products. There is a growing consumer preference for products derived from renewable resources, particularly non-wood forest products (NWFPs). The process of making purchasing decisions for NWFPs is complex and influenced by various criteria. As the demand for NWFPs continues to rise, it
-
Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-01-26 Kumar Rohit, Amit Shankar, Gagan Katiyar, Ankit Mehrotra, Ebtesam Abdullah Alzeiby
The significant advancements in virtual assistant (VA) technology have fundamentally transformed customer interactions in online retail. Using the underpinnings of Media Richness Theory (MRT), the study investigates the nuanced impacts of VA interfaces on consumer engagement in online retailing. Employing a between-subject experimental design with 477 V A users, the research examines the influence